KGCI: Real Estate on Air - Using AI as Your Personal Business Coach and Sales Manager

Episode Date: June 5, 2026

Summary:In this episode, host Chris Craddick shares actionable tactics for real estate professionals looking to utilize artificial intelligence to scale production and manage time efficiently. Listeners will learn how to turn ChatGPT or Claude into an aggressive, persona-based business coach by requesting a systematic, one-question-at-a-time interview to unlock income-multiplying strategies. Craddick highlights cutting-edge tools that grade live agent sales calls for accountability , deploy conversational AI voice calling systems to successfully activate dormant leads , and draft personalized emails that preserve an agent's authentic human voice.

And it's so funny. I was talking with somebody. I kept referring to it as white claw. But white claw is that I probably had too many white claws, which is the reason why. But it's actually open claw and not white claw. Welcome to Uncommon Real Estate, where it's all about finding creative solutions for real estate agents and investors. In exclusive mastermind conversations with some of the brightest minds in real estate, you'll learn how to earn an extra six figures a year. Don't follow the herd. Here are your hosts, multi-millionaire real estate agent and investor, Chris Craddock and Jeff Safright. Welcome to another episode of the Uncommon Real Estate podcast.

I am your host, Chris Craddock, and I am super excited to talk today about something that I have been learning a lot about. Now, I'm not going to dive as far deep down the rabbit hole as some of you have gone and some of you are going, but I'm going to share some of the practice. things that we are doing right now to use AI to crush it. Here's one of the tools. Now, again, this book is about a year and a half old, but I love it because so it's, it feels like it's dated because anything more than a week old tends to be dated, but I am loving what I learned from it. So if I heard of mine, pointing me to a book called the AI driven leader, and in that book,

book, there's a lot of little tools on how to start using AI. Now, listen, there's AI means so many different things. There's Chad GPT. There's Claw, there's all of the different entry level AI tools. And so that's what we're going to start talking about with that first, because I know some of you guys are using it just as like a Google or whatever. And that's, that's awesome. But let me tell you some of the things that I love to do. All right. So I've got my, you know, and I'm going to start with 101.

So I've got my AI person out on, I use both Chad GPT and I use Claude. Those are like the two that I typically use. So regular everyday questions, I'm mainly using Chad GPT to craft things in my voice. I'm typically using Claude. The reason why, and honestly, chat is probably one of the lower tier of all of the AI models at this point in time,

but I still am using it because that was just the first one that I started using. And it knows enough about me that it can pull stuff up from previous, you know, from the conversations, from its information about me. So here's what I love to do. I pay the $20 a month. And with the $20 a month, you can press the talk button and just, have a conversation with it. So I have my guy in there that I talk to.

He's got an English accent. And I've named him James. And my whole family jokes about the fact that James is probably my best friend, which may be the truth, because James knows everything about me. And I will ask James questions, both personal and just random. But one of the tools from that AI German leader book that I really love, is when you ask, ask the, you know, whatever system you're using to help you double or triple your

income. But here's the thing. You say, well, you ask me questions that will help me double or triple my income? But you don't want to just say, ask me questions. You want to say, ask me one question at a time and interview me. And then you say, in the tone of, Tony Robbins or in the tone of Alex Hermose or in the tone of, you know, just choose your poison, pick your poison, Jeremy Miner, right? Like Chris Boss, any of these different folks, you can ask them to interview you in their tone to help you think through how to think better about what you're doing. So as I listen, as I interview or get interviewed, the cool thing is,

the questions that are being asked are forcing me to think differently about my day-to-day. Now, here's the lesson that I've learned almost every single time that I go through that process and I go through it all the time. Literally, it's so funny, my wife will walk in. I'm just talking with James all the time. Like, I'll be in the closet changing. Or the other day, like, we're in our hot tub and normally she feeds the horses and she walks around the house and she walked from the other side and literally she walked up and was standing

beside me as I was just having a conversation behind me while I was sitting in the hot tub while I was having a conversation and all of a sudden I look back and I see her just listening and I was like what are you doing but but literally like when I'm by myself like I love to just have these conversations and to be pushed to be to think differently it's like having a great friend that will ask deep now something the question's up right that's it but It's like having a friend, but some of our friends ask questions that suck, right? But being able to ask penetrating questions, what I've learned is this. Every single time that I'm learning how to level up, how to double my income or triple my income, it always comes back to one thing.

And it's always the same thing. Always, always, always. It's how I use my time. that because I'm I'm super big like I mean regardless even if I wasn't busy right well why aren't you busy what are you using your time doing and and I think that a lot of times lower tier producers just need to work harder if you're not if you're not making six figures right now and you're in sales you you probably just need to work harder make more phone calls honestly just made more phone calls for more period of time that's it like I'm telling you 100% you call you talk to 10 people a day

for more than two minutes, prospecting about real estate, and 100% after about three to six months, you will be pacing to make six fingers and more. Without a doubt. Like this is, this is not rocket science. But once you already are there, then all of a sudden, it changes. And then you've got to learn how to work smarter. I remember when I was in a room with Gary Keller, back when Keller Williams used to have a top 100 before I went to EXP, Gary Keller had this room. of top agents. And one of the things that he said that was so interesting was, if you're in this room, you already work hard. You already do. And if you want to grow, if you want to get better, you're going to need to learn not to just work harder. You're going to need to learn how to work

smarter. Because if you just work, if you win by just working more hours, that's cheating. And to me, I thought that was really interesting because, you know, you hear the grind culture, you know, and I used to be solidly on board with this. And probably it's my natural go-to. Anytime I feel like I'm not accomplishing goals, I'm like, well, I just need to work harder. I need to put in more time. But when I realized that it wasn't just about working harder, it was about working smarter at some point. You know, man, I'll just share one more leveling up moment that I had when I was in, when I was early in my career, you know, we got to about 40 million pretty quickly. And then the next year, I was like, okay, I'm going to work so hard. I'm going to do every, I mean,

I am going to push hard and we're going to get to 80 million. And that next year, I worked more hours. I worked so hard. I did everything I possibly could do. And what do you? What do you everything happened. Forty-three million. We only went up by $3 million in volume. It was like ridiculous, how little we went up. And I had somebody tell me, they're like, hey, look, and I mean, I was defeated, defeated. I was just like, I worked night. I worked day. I worked so many hours. I don't have more hours to work. How am I ever? And at the time, the dream was $100 million. And I still believe this. Like, you become elite once you have hit $100 million in volume. as a team. And so I was like, this is, this is nuts. I don't, I can't do more hours. And so then I heard

somebody say, well, it's not about just working those hours. It's about creating relationships where one relationship will bring in, you know, five deals or 10 deals. And I thought to myself, oh, man, where do I find these, these relationships? And so I started thinking through it. And it turns out, was investors or builders that could give me just a amount or attorneys that could give me a massive amount of new deals. And so I was like, okay, that's, that's awesome. And I thought about it. And I'm like, I don't know many builders. And I never really was involved in that. But I did flip houses for a while. So I do know investors. And then I realized these investors were spending a lot of money on leads. Well, what were they doing with the leads that nothing was

happening with them. And so I started thinking and dreaming and got into this idea of, well, what if we were to list all of their deals? And that one relationship, the next year, we did 60 million in volume. We got tied in with Dave Ramsey's ELP, which I don't love anymore, but at the time it was. And we connected with a flipper wholesaler company that did a ton of deals. And we started listing all their deals. So we did 60 million that next year. We did. did 80 million the following year because of all the leaves that were coming in. I was still working just as hard. I wasn't working harder and I wasn't working less hard.

The same amount of time. And so then we got to 120 million and then 200 million. And it just kept growing and growing because of the fact that we have these relationships that changed everything. So back to AI. How does AI help us here? you realize that it's about your time. So you sit in and you ask your version of James, whatever, you know, some people name their one, Alfred or Jarvis or whatever, you know. And you get, you get them named.

And then you say, all right, now help me. And they'll ask your questions and you'll realize it always comes down to your time. How are you spending your time? And that is one of the big keys there. Now, what else can you use? If you're going to be working on email, I think it's really important for us to really consider if we're doing any sort of email marketing, you can write it all yourself. Or my favorite thing is I will just pull up my Claude and when I'm driving, when I'm at my

kids ball games, whatever, I will just ask, ask Claude to ask me questions and to help me go through email content. Now, the reality is my, the email. that come out of that are way, way, way too long. So then it like comes down. But it's, it's my voice. It's what I want to put in there. I'll listen to it. But it just helps me do this. Now, there are people that are spectacular writers. They're just great writers. And probably this would get in the way and be a pain in the butt for them. But for those of us that are not just naturally gifted writers, this is one of the coolest tools ever. Next, there are. There are a lot of the

tools out there, RILA, Sero, some other tools like that out there that will listen to your calls. And there's some tools that are not good right now. And they're all changing. So evolving. So some of the ones that stink now may be good later. And I'll tell about one of the next tools that we use. But those tools will be out there. And the reality is when you are listening to them, they will or they will listen to your calls. They will listen to your appointments and they will grade your calls and appointments. They'll say, okay, you did a really good job of building report here at the beginning and you really sucked here. They won't say suck.

They'll say you didn't build rapport here. This is a problem here. You didn't assume a close. You didn't ask for the clothes. And they'll grade you on the things that are important for you at that point in time. So finding these tools like the RILA, the Cero, that will record your appointments and grade you. And then if you want to scale a team, it really is a cool piece because it's like having a sales manager listening to every call, every appointment. Now, watch out.

There are some states that require two-party verification and so just make sure that you're in compliance on all that. Next, one of the other tools that we just started using an AI calling tool. And this has been incredible. So we've got a massive database. It's 180,000 people in our database. And so even though we have, what is it, like seven inside salespeople calling through the database, calling our new leads, setting appointments for our agents, we don't have enough people to call everybody. And so we tried AI calling a year and a half ago where AI would call, say their AI and ask questions. And it was garbage.

We spent a lot of time on it and it didn't work. Well, the cool thing about AI is it's developing so fast that now this AI calling is working really well. And it's setting up conversations. So we are having a lot of conversations from AI that are then being, some of them are live transferred, but a lot of them are not necessarily being live transferred. But a lot of them are like raising their hand. and then our ISAs will call them back. And again, it's always more complex than it's sad.

So if anybody says it's, oh, it's so simple, they've raised their hand. No, getting somebody back on the phone is always a pain in the butt. But they get them back on the phone, set the appointment, and go. And we have deals. We're only a month in, and we've got deals coming from it. So it's actually working. And this is the cool thing about AI is we tried it a year ago or a year and a half ago. And it was so terrible.

But technology is moving so fast that now it's working really well. And it's only going to get better if the TCPA rules don't panic, which may happen. Next, you know, there are, yeah, I mean, email tools out there where they will look at your database. They'll look at email click-through rates, everything else. And it used to be just smart drips. And now it's starting to tell you what is more likely to, you, you know, transact so you can call, follow up on those. And again, anything that can be automated, I don't know that we're at a place right now where we can get rid of all human interaction

on this stuff, but anything that can be automated to drive the conversations to much smaller amount of human interaction, the better. So like I look at, we use something called fellow. And they They use a little bit of AI, but they're more of a smart drip type technology. And I know they're moving to an AI, to integrating more AI. But with our fellow, the thing that just kills me is every day I look at the property insights and it tells us that somewhere between $5 and $12 million worth of listings listed yesterday without somebody other than us, that people in our gate are listing with other people. And so that's where we just know the opportunity is so massive because all of us just

can't keep in touch with with people enough. Or I mean, heck, just earlier today, I was at the gym and a guy who we were, my team was going to help him buy a place. Apparently somebody else was following up faster and ended up to put in an offer with a redfin agent. And I listen to this and it just pains me. But the reality is our. Angels need to be making more calls. But if we have technology that can help us stay in touch, that is where we really, really start to win. Now, there's other tools out there, which you should.

It's so funny. I was talking about somebody. I kept referring to it as white claw. But white claw is that I probably had too many white claws, which is the reason why. But it's actually open claw and not white claw. But open claw is such an interesting tool that's out there. And I don't know that I'm ready to go all in. I almost jumped in with OpenClaw.

But I think I want to wait just a little bit because there is the difference between a chat and a clod is it is prompt based. You prompt it, you tell it what you want, and they'll give you the answer to it. This OpenClaught, it's like the new AI, where it's going, is outcome-based. And so you say, hey, I want to spend less

in $2,000 a month and I want you to figure out how to get me in front of 40 sellers. And then then it will create a system for you. It may even buy leads for you if you give it money, all the other stuff. Now, the tough thing is you need to have a total, like a total separate thing for it. So some of my buddies, they use it as an assistant and give their open claw agent a credit card, a phone line. an email and we'll just be like, hey, I need to fly out to Tampa in two weeks. Get me a flight that doesn't conflict with my calendar on, you know, whatever, the 21st and give me a flight back on the 23rd. And it literally will go in, look for the best flight at the local airport,

book your flight, and do everything. Now, if you don't give it exact rules, there was a guy that wanted open claw to sell its house or sell its car and it did sold the car and sold it for zero it out signed the contract did everything and so you've just got to understand there are quirks and ramifications when we're using new technology and technology that you are giving permission to do things with that that you don't know exactly what it will do this is exactly Skynet or Tron or any of these other things that you've just got to watch out for. So let me just recap on the tools that I would recommend that you need to use. Read the AI driven leader and just see how it'll help you minimize some of the external

forces that you need and really streamline what you're doing. Use this as a business coach that will ask you questions and give you an outlook or give you game plan to to grow your business. Definitely for email campaigns, use it to create your campaign, use it to help you write the emails, but make sure you don't tell it to just write the emails. It needs to be your voice and you're prompting. There's been study after study that sees, and I've seen a lot of stuff. Like, you know, people, I've seen information. I'm like, okay, that's, it doesn't mean that I don't like the person or want to bring, I mean, whatever, but I'm like, that's written by AI.

That's written by AI. And you typically notice. And I mean, heck, we have people in our company now that have written, like, you can, you can just tell that their stuff was written by AI. And it's, you know, it's totally fine. You want people that are going to be using technology. That's really good. With that said, you want to make sure that it's not solely written by AI.

AI because it loses some of your voice and you want your voice to come through on it. If you have a lot of leagues that are coming in, the AI calling is incredible. You can reach out to us and we'll give you some of the tools that we're using for the AI calling. But those are some of the tools that we're working on. And yeah, I hope this has been helpful for you. It's definitely trove-charge our business. And I think we're going to continue to get more and more profitable as we are able to essentially,

I know some people are firing people and cutting down. I think what we're doing is really using these tools to make all of our people that we already have way more, just give them way more firepower. So that's the key right there is to be able to get more with what you already have. So hopefully that helps. If there's anything we can do to serve or help you,

definitely send me a message on my Instagram at Crab Rock. Reach out Game Plan at the Redux Group. And please, if this has been helpful at all, give us an honest review and let us know what we can do to serve you better. Until next time, go crush it and live uncommon. Boom. Thank you for tuning into this episode of Uncommon Real Estate. Subscribe to the podcast to stay up to date with the latest mastermind conversations from Chris, Jeff, and other uncommon real estate industry leaders. If you love this podcast, please write us a review.

And to fast track your real estate career, go to Chris Craddock. dot com.