200. The 3 Reasons Why Most Entrepreneurs FAIL | EP. 0200
00:00Running a business is hard, and that's why many entrepreneurs and business owners are struggling to generate revenues and decent profits.Hey, my name is Bedroskule, and welcome to the Bedroskulian show.And listen, the reality is that most business owners are doing way too many things in their business.And that is causing so much friction.That is causing so much frustration for you.And that's really starting to burn you out.And I'm not talking about brand new business owners who are just like a few months into entrepreneurship.I'm talking about business owners that have been doing this for two years,
00:30five years, 10 years, and they're still doing a bunch of different things.They've kind of become the most expensive employee in the company who's doing all thetrivial work that they shouldn't be doing.But what if I said there was three specific things that you as the founder, CEO,and entrepreneur should be doing, and everything else needs to be focused on by somebody else.What if I told you those three things are the most important and critical things?And if you just focused your energy on those three things, you will make a lot ofmore revenue, have higher profits, and actually enjoy being an entrepreneur.
01:04Listen, I can tell you from firsthand experience, I've been in your shoes where you find yourselfediting videos, doing payroll, doing quickbooks and accounting, posting up content,and doing all these trivial things that need to get done but don't necessarily need to get doneby you.And then ultimately, you find yourself in a position where the most important three things thatyou need to do end up as an afterthought.So what are those most important three things that a founder and CEO of a business needs to do?Simple.
01:36LSD.So let's get started.L stands for leads.Your number one job is to generate leads for your business.Not to do quickbooks, not to clean the bathrooms and do payroll and figure out how to packageand ship product and edit videos and post content and go through all the different spreadsheets.No, no, no.You do all that as busy work and I get it because you think no one can.
01:59do it better than you, but then you kind of leave as an afterthought the three most importantthings that you should do. And one of those most important things is lead generation, right?Because if you're not generating consistent, high quality, high intent leads, then yourbusiness is literally lacking oxygen. If your business was a human and I was to put my handacross its mouth and nose, how long do you think your business can hold its breath before itdies, right? Well, leads are oxygen for your business. Without leads, that business is going to die.And if you have inconsistent leads, if you have sporadic leads, you're getting leads that arekind of kicking the tires, but not really interested. They're not high intent. They're not
02:43pre-sold and pre-qualified. Guess what? You're going to have a harder time making money. And so one of thebiggest things you can do in your business, one of the three most important things you can do,is figure out how to lead generate, through organic content creation, through doing podcasts andYouTube shows like this, through paid ads on Google, YouTube, meta, TikTok, getting influencers to promote for you.But even before you pay for paid traffic, you've got to craft an offer that is irresistible.Do you think anyone else in your company is going to do it?Do you think you're going to hire an agency to take your product or service and actuallycraft a better offer than you can?
03:19After all, you're the one that created your business.You're the one that had the vision.You saw the problem in the industry.or the community that you're trying to serve.You're the one that can articulate that offer the best.You're the one that can make it so irresistiblethat they can't say no to, right?And if you can't craft an offer that is irresistible
03:35and get it out through all those different channelsthat I just listed off, and you do it on a consistent basis,and then you make sure that traffic is coming to a pageor to a form where people can actually purchaseor identify themselves as high-intent leadsto get on the phone with what closeror to make that purchase off the website,And guess what?
03:54Your business is going to struggle, my friend.Guys, quick interruption to the Bedrose-Coolian show.I want to tell you about the Man Up bundle that I have for you for $29,and 100% of it goes to Shriners Children's Hospital,where we're going to do a lot of good,and you're going to build an awesome businessand have a great life because of it.You not only get the digital version of my international best-selling book,
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05:03So if you have lead generation as an afterthought, you only start hustling to drive leadswhen you need money and payrolls coming up and taxes are coming up and you don't know what to do,you're not doing your business, the leadership service that you should be doing.So lead generation is number one of three important things you should do.The second thing that you should be doing,is creating a sales system. Right now, you probably have a sales system, if you will, but that salessystem is sporadic. It's unpredictable. And it's probably also erratic, meaning sometimes we'llget on the phone and close people. Sometimes you'll do it via Zoom. Other times it'll be via DM.
05:42You don't really have a predictable way of crafting a presentation that gets people excited,that builds the benefit, that adds value,that makes them want to go,oh, I need this product over everything elsethat's being sold out there,that overcomes the objections,that gets them to commitbefore you ask for the sale, right?
06:03And if you're not going through those stepsin a very organized and predictable manner,you're going to have unpredictable sales.And if at the end of that whole presentation,you're not making an A or B offer,you're just saying,what do you think?Do you want to buy?
06:19my product or service, they're going to say, well, no, I don't. Or yes, I do. Or I need to think about it.I need to talk to my spouse. I need to look at my finances. I don't know if I have time.This is why you end up dealing with a lot of objections. So on the lead generation side,you don't have an irresistible offer and you don't have multiple poles in the water drivinghigh intent leads into your funnel. And then on the sales side of it, which is massively important,you don't have a predictable process that you've documented that every time we go,through this process we overcome objections build high value stack the benefitsbuild rapport with the individual get them financially committed and then give
07:00them an a or B offer so whichever one they choose they win and you win right and ifyou could do that now you've got a process that you can document and you canmeasure where lead generation and sales conversion is concerned you have tonot only drive the leads and make the sales but you also have to measureHow many people are we talking to to get the right number of revenue into the bank account, right?If you're talking to 10 people in terms of sales, but you're closing two of them and you have a 20% close rate, that's pretty dismal.What can you do to pre-qualify them, to pre-excite them before they even get on a sales call or face-to-face or hit your website, right?Maybe it's an automated webinar.
07:42Maybe it's a string of testimonials.Maybe it's a string of email auto-responders to get them to know, like, and trust.you and your product before they even talk to you. Better yet, imagine if they actually talked to a salesrep, because if you're the one doing all those selling after all these years in business,you're still trading time for dollars. And that's why I said you're the highest paid employee,but you're burning out. There's a lot of friction, frustration in your business. And quite honestly,you don't have time to get sick, let alone go on a vacation, let alone to enjoy life. That's not whywe create businesses, right? And so what I do with my coaching clients is I help them create a
08:18process that they can document the lead generation. They could document the sales presentation and thenhow to track all of this. Guys, quick interruption to the Bedros-Coolian show. If you want better health,more energy, you want to fight off inflammation and you want to boost your immune system,then you are probably taking a lot of supplements like I used to. I say used to because I stoppedtaking all these different supplements and you can now throw away your vitamin C, throw away your zinc,throw away your vitamin D3, your B-12, your ginger, your turmeric, your echinacea, and yourStragulus. Why? Because all of it now is available in the Truelean everyday wellness packets.So instead of spending $2 to $300 a month on supplements like that, for a fraction of that,
08:59you're going to get the Trulian Wellness shot delivered right to your door for free shipping.And you're going to use the code bed roast when you go to truleen.com to get 50% off.And $1 of every single order goes to Striner's Children's Hospital.So go to truene.com, use code bedroose, and order your 30-day supply.of the truly everyday wellness shot.Now back to the show.Like for example, if you have a businessthat's doing maybe a million or two,
09:25you might use go high level or active campaignor some other CRM to be able to trackwhere the leads are coming from.What is the return on ad spend?What percentage of those leads are you convertinginto paying clients and customers?Are you closing at 40%, 50%, 60% or are you stuck at 20%and sales are just being left on the table
09:45because you don't have a predictable processof converting leads into sales, right?Because if you can document this,now you can bring on a salesperson,a second salesperson, third salesperson,and this is how we begin to scale.And then you could really crank upthe lead generation pipeline
10:02because there are more salespeople that you havethat are following a predictableand a very effective sales process,the more you can crank up your pipeline of leadsand that is how you start generating more revenue,which then allows you to do the third mostimportant thing, which is to delegate. So once you're generating leads and you've documented thatprocess, you're making sales and you've documented that process and you're closing at least
10:2750 to 70% of the people that you come across, right, whether it's face-to-face Zoom,phone call, doesn't matter to me. The third thing that you should be doing your third mostimportant job is delegation. And that means you've got to hire the right people, show themthe expectation that you have for them, set the KPIs, keep performance.performance indicators so they know what winning looks like and then empower them to go do the job.And then every week, every month, every quarter, and that entire year, we're tracking theKPIs, the key performance indicators to see, are they on track?Are they going to hit the goals in terms of revenue?
11:08Because if we're hitting company revenue goals, they're hitting commission goals.If they're hitting commission goals, they're happy, you're happy.And if you're able to keep all of that in line, those are the only three things you have to do.But instead, you find yourself doing all the other trivial work that you could pay other people to do.Things like spreadsheets and quickbooks and taxes and accounting and payroll and making videos and editing videos.Do you really think it's in your zone of genius, my friend, to make and edit videos?No, you should be the person in front of the camera like this, creating the content.And then you should have a team of people editing, adding B-roll, putting in the hooks.
11:44and then posting it across all the different platformsso that you can generate leads.As like that, you would also have actual peoplerunning your ads for you.And if you're the one trying to boost the post,hoping that you get some sales,you're the one trying to figure out Facebook Ad Centerand Google ads,
12:03guess what?You are struggling because there are people out therewho can specialize in this stuff.And if you can pay thembecause you know who your ideal lead is,you know what a real,specific offer looks like that people can't say no to and you know where your best future clientsand customers are, you can delegate to your employees and your employees know the expectations,
12:26have the KPIs and they will start making you money. Guys, this is how you scale a business. But if you'redoing all these other things, what you're doing is you're neglecting your business and you're leavinglead generation, sales, and delegation as an afterthought. And what ends up happening is you getmassively stressed because you look at the bank account, payroll's coming up, quarterly taxes arecoming up, you don't have enough revenue, so then you go into hustle mode and you figure it out.I get it.I've been there.Many, many years ago, I've been there where I would have to hustle to push money into the bank
12:59account to meet payroll, to meet quarterly taxes, to be able to buy more product and service,to be able to get it out there and sell it.But is that really how you want to run your business?What happens when an organized entrepreneur comes into your industry?and decides that they're only going to focus on LSD, lead generation, sales systems, and delegation.Now, you're focusing 5% of your efforts as an afterthought on LSD.They've got 95% of their efforts focused on LSD.Who do you think is going to win after a year?
13:30They're going to put you out of business.So I'm here to tell you, if I were coaching you, if I were helping you scale your business,what I would teach you to do and what I would help you craft is a very specific leadgeneration funnel that is quantifiable, measurable, measurable, and predictable that drives people to apage where they can then identify themselves as high intent leads. We would create a sales processthat is systematized and designed to convert those high intent leads into paying clients andcustomers. And then we would document the whole thing and create measurable outcomes so that we candelegate to a team that's competent that knows what winning looks like and has KPIs, key performance
14:10indicators so that they can win.This is how I've scaled Fit Body Boot Camp, Truling Supplements, and all the different brandsunder the umbrella that we have here.And if you want me to help you scale your business as well, find me on Instagram,send me a DM, and I'd be more than happy to tell you what coaching with me looks like.That said, if you're still going to focus on trying to do everything in your business,well, I wish you luck.But if you focus on LSD, lead generation systems and delegation, and then move it to
14:37someone else's plate so that you can be the visionary,your company, you're going to win massively, and you're going to thank me for it.Guys, thank you for watching and listening to this episode of The Bedrose Coolien Show.Do me a favor if you're watching this on YouTube.Give us a like and a subscribe and drop a comment so that we can get the algorithms to share thiswith more people who need it.And above all, remember this, that average is the enemy.Success is your responsibility, and change can take place in an instant if you are willing
15:05to flip the switch.I'll see you later.
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