Right About Now - Legendary Business Advice - Why the Smartest Brands Don’t Chase Customers Anymore| Jon Davids

Episode Date: January 13, 2026

Most businesses are obsessed with one question:“How do I spend $1 to make $5?” According to Jon Davids, that mindset is exactly what’s holding brands back. In this episode of Right About Now, Ryan Alford sits down with the CEO of Influicity and author of Marketing Superpowers to unpack why the future belongs to brands that build movements, not just marketing funnels. John shares how he learned to capture attention before social media existed, why most influencers are broke despite large followings, and how brands can create demand that doesn’t rely on algorithms or ad platforms. In This Episode, We Cover Why paid ads alone are unsustainable long-term The difference between building an audience and building a movement How community connects content to commerce Why “Minimum Viable Concept” beats “Minimum Viable Product” How to own customer demand instead of renting it What brands must do today to stay relevant in the next 10–20 years If you want to stop chasing customers and start attracting them, this conversation will completely change how you think about marketing. 🎧 Listen now and discover your true marketing superpower.  

Stop renting attention and start owning the demand by building a movement that turns customers into a cult-like community. In this episode, I set down with marketing visionary John Davids to break down the movement formula and how you can stop playing the messy math game of paid ads. It's time to discover your marketing superpowers and build a brand so magnetic that getting customers finally feels like magic right about now. Learning how to hijack attention is something I figured out pretty young, but really figuring out how to monetize it and turn it into money and sales and dollars and sustainably do that. That took a bit longer, but you got to start with step one.

You got to get attention if you want to get anywhere. This is Right About Now with Ryan Alford, a Radcast Network production. We are the number one business show on the planet with over one million downloads a month. Taking the BS out of business for over six years and over. 400 episodes. You ready to start snapping next and cash and checks? Well, it starts right about now. Yo, what's up guys? It's Ryan Offord. I'm your host. Welcome to Right About Now. Hey, where we said we're always getting right. It's always about what works now. That's really mantra for today. We got John Davids. He's the CEO of Influicity and he is the writer and the author

of marketing superpowers. What's up, John? Ryan, it's awesome to be here, bro. But looking forward to this. excited to talk to you. Anyone that has superpowers or is writing about them as Superman, Batman, growing up, I was pretty pumped. The biggest thing is you know how to grab attention. And that's the key today is grabbing attention, but you got a lot of substance behind it.