Why the Smartest Brands Don’t Chase Customers Anymore| Jon Davids
00:00Stop renting attention and start owning the demand by building a movement that turns customers into a cult-like community.In this episode, I set down with marketing visionary John Davids to break down the movement formulaand how you can stop playing the messy math game of paid ads.It's time to discover your marketing superpowers and build a brand so magnetic that getting customers finally feels like magic right about now.Learning how to hijack attention is something I figured out pretty young,but really figuring out how to monetize it and turn it into money and sales and dollarsand sustainably do that.That took a bit longer, but you got to start with step one.
00:39You got to get attention if you want to get anywhere.This is Right About Now with Ryan Alford, a Radcast Network production.We are the number one business show on the planet with over one million downloads a month.Taking the BS out of business for over six years and over.400 episodes. You ready to start snapping next and cash and checks? Well, it starts right about now.Yo, what's up guys? It's Ryan Offord. I'm your host. Welcome to Right About Now. Hey,where we said we're always getting right. It's always about what works now. That's reallymantra for today. We got John Davids. He's the CEO of Influicity and he is the writer and the author
01:18of marketing superpowers. What's up, John? Ryan, it's awesome to be here, bro. But looking forward to this.excited to talk to you.Anyone that has superpowers or is writing about them as Superman, Batman, growing up,I was pretty pumped.The biggest thing is you know how to grab attention.And that's the key today is grabbing attention, but you got a lot of substance behind it.
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