The Bobby Bones Show - Legendary Radio Programmer Bill Weston from WMMR-Music History

Episode Date: October 6, 2023

In this episode of Takin' A Walk, Buzz talks with Legendary Radio Programmer Bill Weston Bill has been at the helm of WMMR and WMGK in Philadelphia for many years and he recently announced his retirement at the end of 2023. *****Thank you so much for listening to the TAKIN’ A WALK PODCAST SHOW hosted by Buzz Knight!   Listen to more honest conversations with a compelling mix of guests ranging from musicians, authors, and insiders with their own stories. Get inspired, get motivated, and gain insights from honest conversations every week that can help you with your own journey. Follow us on Facebook, Twitter, and Instagram, and be part of this blessed family. Website: https://takinawalk.com/ Twitter: https://twitter.com/thebuzzknight LinkedIn: http://linkedin.com/in/buzzknight  Linkfire: https://lnk.to/takinawalk Please consider subscribing, leaving a review, and sharing it with your friends and family!See omnystudio.com/listener for privacy information.

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Brought to you by Novartis, founding partner of IHeart Women's Sports Network. Taking a walk. Maria Melito would be on from 10 to noon. We'd have Scott Muni hour from noon to one, and then Maria would come up and finish and do one to three. And I said, Maria, don't be upset that we're breaking up your show because that hour is going to boost your overall 10 to 3 rating, and you're going to make some ratings bonuses. And she did. It was a very successful hour. Welcome to this episode of Taking a Walk.

Buzz Night is your host, and he loves talking to his radio comrades from his past. Today, his guest is Bill Weston, legendary rock radio programmer. leader of the great WMMR and WMGK in Philly, and one of the finest in the business. Bill spent 45 years as an esteemed program director at great radio stations all over the country. Bill Weston joins Buzz Night next on Taking a Walk. So I'm so excited.

We're in the lobby of the glorious Warwick Hotel in Rittenhouse Square. This is like probably the perfect acoustic environment. Well, this is where we start the Taking a Walk episode, Bill. Oh, to give that audio verite? Yes. Okay. So nice to see you. And to be in your town, Philadelphia, A.

I was reminded, I had not been downtown in quite some time. So when I was coming down to park and I was walking up walnut and seeing the piles of trash and the homeless and the panhandlers, it's like, I really mean. this downtown. Well, this is big city life, of course. Now, I will say I was here last year, roughly at this time, and we had a nice dinner in this same area here. In fact, I think the same spot that we're going to dinner later, but we didn't get a chance to record an episode of the podcast, so now I hit the jackpot.

I'm not only able to have dinner with you, but we're also going to record an episode. I'm honored and excited. So I thought rather than winding through the career of Bill Weston from the beginning, which I often do in terms of my radio friend guests on the podcast, I prefer to start at the present or work backwards, because the first, Philadelphia part of your career, and we could start sauntering if you'd like to. The Philadelphia part of your career has been such a long-standing, amazing run, and we don't want that headline to get buried.

So how long have you been in Philadelphia, first of all? Oh, my God. I remember coming up I-95 from Richmond. I'm waiting for the revolving door. I-95 from Richmond, that horrible drive in 2004. And having dinner with you and Shecky, the inimitable Mr. Feingblatt. Yes.

At La Colina, right there in Mannyunk, and starting this amazing run. Yeah, but 2004. Wow. Time flies. My God. Is that the longest 10-year gig for you in your career? By like 200%? I think the second longest thought would be maybe eight years that I did in Providence.

Okay. You know, at W.H.J.Y. We'll get to that. Yeah. But so did you go into the job having any idea how long you'd be here? Of course you didn't. I mean, I know you didn't. No, I mean, I didn't know what was going to happen.

I knew that it was a good opportunity. I felt like you had my back. I felt like Fred had my back and Rick and subsequently John Fullum, but I didn't know. Right? It was like, it was better than where I was because Richmond was in a state of, yeah, not turmoil, flux. So I didn't want to move and change schools and all. that's it for my cubs. But I did it. I said, let's take a swing. Because it was a major market,

which, you know, I didn't do so well in New York, right? But okay, so Philly's top 10, let's see if we can make something happen. I felt that greater media had a lot of resources and that they really wanted to win. And if you're rated 13th, it's like, really nowhere to go but up. So, but I had no idea it would run this long. And greater media had tried to recruit you to go to Detroit. Mr. Tom Bender brought you in. I went up there and I interviewed because I was like, it can't hurt, right? Let's talk to these people and see what they're all about.

I like Tom a lot. Detroit didn't scare me because I'm from the Buffalo area, but it scared crap out of my wife. She said, absolutely not. I didn't realize that. Yes. Connie had a bit of, she says, look, if we got to go someplace, we're not going to Detroit. Since when, as your wife Connie so direct in her thoughts?

Oh, my God. Well, I'm saying that lovingly. But yes, and you know what? Here's a great observation. As an army brat, she moved around a ton in her youth. So when we moved from Savannah to Buffalo to Providence to New York, the Providence to Richmond, she was okay. Right? But, yeah. So we, we took a, we took a, we took a, we took a swing and here we are. But just to go back on Detroit for a second, that period of time, though, for Detroit as a big city,

it was a tough period, in a sense, experience, greater, you know, resurgence as a city. I think there's some shine put back on the apple there, right? Yeah, in 2002, maybe, 2003, I think, might have been. I don't know. In early 2000s, it was just kind of like, how do I get out of Richmond, which really was a quality of life move. I wasn't really there to make any great strides, but the company that owned the station was, I don't know,

the guy leading it was a little psychotic. Leave it there. Yeah, leave it right there. Now, you had known WMMR, certainly as a guy who followed the industry, right? When I was in all those smaller markets, starting out in Buffalo, is a music director in the early 80s, or gosh, where did I go? It was in Cortland and whatever. I'd always read in the trades and see all these great pictures of WMMR.

This guy Quigley, I think, was the promotions director, and it was the zoo years with DeBella. And by the way, it's coincidental. that we're walking around Rittenhouse Square as well, because MMR was here at that time, I believe. And they did some amazing things. Their pictures were always in the trades with famous rock musicians or doing some crazy promotion. I go, wow. That station has got it going on, right?

It was really the bigger-than-life attitude. Yeah. It was like, yeah. Now, Philadelphia has a little bit of, not like Detroit, but, you know, Philadelphia is a, A little bit of a grit, a little bit of a grit on the city around, you know, it's a blue-collar town. It's not, it's not L.A., although it's probably worse out there. I know I'm getting off the track. But, yeah, so Philadelphia, as a lifestyle move, was, I didn't know what to expect.

But living in the suburbs here, it's like to living in the suburbs in Cleveland or Pittsburgh or anywhere else. It's like you find your spot and then you make a home. And then you certainly stumble upon this morning show up by the name of President Steve, which is done, I think, okay. Oh my God. Smartest thing I ever did. Now, I'd like to say hiring D. Snyder to do nights was the smartest thing I ever did. That was a John Fullop thing.

John says, look, we need to do something. Early on, nothing was going on. He said, we need to do something to make some noise. So we put D. Snyder in at 7 and midnight and built him a studio in his Long Island house and whatever. But no, he said, look, you've got to find a morning show. That was John's marching orders. And he gave me six to eight months. And we started talking to people, flying people in, solo guys, teams, new people, established shows.

And right in our backyard, were these guys yucking it up every morning. and they were pretty good. They were pretty good. It was kind of the obvious choice in the end. And it's a beautiful story. I mean, it's still massively successful, and obviously it's a centerpiece to an amazing radio station that is still day in and day out doing amazing things

for the city of Philadelphia. I freely admit that those coattails of theirs, of the Preston Steve show. I am hanging on tight. You know what it is? They're good people, and they still work hard. Most of them still really work hard at the show, right? And 18 years in of being number one by double.

So no coasting at all. And that's pretty admirable, because when you achieve a level of success, and you've got guaranteed contracts, and you've got all of this stability, they think, well, they could, but they don't. They still really care deeply about the show and the audience. But Sam could be said for the rest of the staff at WMMR too, right? I mean, it's just embedded in the thinking for that radio station

to just care about what they do. Yeah, I think that even the President Steve show would admit that they're not as big as this station, the brand of WMMR with its 54 years and it's Pierre-Rober, 41 years at the station, and still having talent that we'd take chances on, like, with Jackie Bam-Bam and, you know, Brent in the afternoon. So, yeah, they would agree that it's the station brand, but Preston and Steve and Pierre and everybody else make it a special place. and then you stumble into this other radio station in the building that they handed you the keys to name WMGK how much fun has that been being with that group well you know when when when that was handed to me

I was like gee thanks I really back in the old days where you know MMR was this sovereign nation. It was like it had its own everything. So on programmer, it's own music director, old sales staff, old promotions, everything was was easy to keep track of.

And then, okay, all of a sudden I'm going to dividing my time with now this and another radio station that also plays Led Zeppelin and Aerosmith and so there's some sharing there, trying to keep them the wing tip the wingtip.

I don't know. First off, it was hard. But there was an office on the third floor where MGK studios were. And then there was the MMR office on the fourth floor. So there was a little bit of a, when I would go down those stairs, it would help me kind of like, you know, reset. Like, okay, who am I talking to? What are the issues?

What's the psyche of the station? And, you know, but I didn't want them ever to feel like they were second citizens. You know, so that was the, that was a tough part. But it turned out okay. They're also doing pretty well. You know, they're like the top-rated station in Philly in the June book, 6-plus, which is like, wow, that's like, that's everybody, you know. Now, granted, a lot of their audience is 55 plus, and that's the challenge.

But if you talk about every radio listener in Philadelphia, most of them, Listen to MGK, which is pretty cool. But then go back to the Providence, period, because I think it is worth jumping around a little bit. Yeah, yeah. This is good rather than a chronological approach. Why make it easy for people to understand? Let's make it as difficult as possible if they don't know you.

Okay. I'm kidding. I'm all for that. But, no, WHJY, quite a legendary station to this day. What are the similarities do you think between HJY and a WMMR? Well, I mean, obviously WMR, major market, a lot more at stake. The value of the property, the price of the spots is kind of elevated. But both rock stations with that irreverence, with that irreverence, with that

the not naughtiness. Nottiness doesn't say, but you know, like to get in trouble a little bit, you know, pushing the boundaries, that very similar, you know? Because when you, that's why I've been in rock radio, I think, all this time, because there's always been that kind of element of fun,

pushing, whether it's, you know, the language you use in sweepers, or there's a topical event, you want to cuff that around a little bit, make some fun of it. Yeah, I think irreverence is probably the best way that is very similar to both of those properties. But in Providence, when I started there,

Merv Griffin owned it. One of seven stations he owned. That was it. Right? And then deregulation happened in the, I don't know, 89, 90, whatever that was. And things all started kind of just changing. Did you encounter Merv ever?

Oh, yes. What was that like? Fascinating. Fascinating. in the video I used to use that word a lot fascinating he owned WHCY and WHJJJJ

he also had a station WMRV which I think is in Binghamton which I thought was you know nicely you know named like Merv MRV He owned it yeah But he came to the station like a year after I was there

We did a live broadcast He came in and sat on the morning show We had a thing at the station and he could go into a room with 40 or 50 people in there and be introduced, blah, blah, blah, and Sammy and Mary and Jimmy and John, whatever. And 40 minutes later, as he's like maybe leaving the room, every name, every name, Jimmy, Mary, John, Joe, Mike, whatever. He was really good at, I think, looking at people listening to what they said when they told them their names. and it was like, wow, that cat is cool.

Plus, you know, he wrote the Jeopardy theme. It's like, that guy has done amazing. It was cool working for Merv Griffin because there was that little bit of star power, a little bit of that, you know, TV stuff that was in there. Did you see him exit the radio business while you were still working for? Yes. He sold the station to Mike Craven and Jim Thompson, which coincidentally have a tie-in with.

WNR in Philadelphia. Yep. They bought the MIRP properties, called it Liberty Broadcasting, a couple of other things that they bought. And they were cool guys. I remember getting to go to Aruba for company meetings. Really?

Can you imagine that? We're going to fly. Everybody did you do Aruba, we're going to have company meetings. And to their credit, we sat in a hotel room for like six or seven hours on both days that we were there. It was like, why did we come to Aruba

if we can actually work. Boondoggle. You made reference to your time in New York City. How quick was that time? First time ever been fired. And I wish I could have been successful. But it was tough. It was tough.

I was, you know, eight years into, or into WHO, H.J.W. W. Ratings were great. Kind of, I'd managed. I developed a new morning. show, Paul and Al, still there, by the way. Oh my God. I think they've been on the air there since, I don't, 30 years. But somebody, Dave Richards called me. He was on the, he was at the cross street at WWRX, Classic Rock Station, and they could not get arrested with H.J.Y. So when he

moved on, he remembered the work I was doing there. And he said, look, there's an opening at W-A-X-Q Q-104 in New York and you should come down here and talk to them. So, okay, I'll talk to them. And Jimmy DeCastro was the head honcho and Chancellor Media

and he had he'd done the Man Cow thing in Chicago. He'd put Man Cow and W-R-C-X was it? I think there was a call of this. They were the big rock station. They were on fire in Chicago and he'd worked with this woman at one of their urban properties in San Francisco named Darien O'Toole. His genius move was to bring Darien O'Toole from San Francisco into New York and replicate his success as he'd done with Man Cow. Now WNW is still on the air, right? WNW's

Classic Rock and it's like they still got, I think Pat St. John was on and a lot of those famous name, so they would be heritage classic rock station in New York and we're like another classic rock station. So it was they'd wanted to take it a little less hits and a little bit more rock. A little harder classic rock. Yeah. It's okay

we can do that, get an edgy morning show going and whatever. Oh boy. It was tough. But it was a couple years. You were there? I was only there 13 months, 14 months. Got it. Yeah. New York will they tell me grind you up and spit you

out. Yeah. Yeah, I sure wish we could have done better. But I look at them now. They're like, they're kicking butt. They're kicking butt. Did you hire Scott Muni? I did. I did. And I give credit to Amy Winslow for that. She was music director at that N.EW. And I hired her to come be music director at Q. And Scott was on. I think he might have been his airship. might have been reduced or whatever. He was having a tough time at that stage of his career, but Amy got me a meeting with the guy. And I remember?

We met at Fats. We met at some bar. There's Amy. And there's Scott. And I'm on the other side of Amy because I figured out she's going to break the ice and whatever. And he was open to coming to Q and doing more work. And I said, great, we're going to record this show. It's going to be a midday, noontime thing.

He's going to be live. And I said, how do you tell a guy who's having trouble? I heard him live on N.E.W. And he'd missed a step or two, right? Out of all respect. But if we could produce a show, it was so great. We eventually convinced him to do it. And it was probably the one success I had there because the noon hour,

Maria Molito would be on from 10 to noon. We'd have Scott Muni hour from noon to 1. And then Maria would come up and finish and do 1 to 3. And I said, Maria, Don't be upset that we're breaking up your show because that hour is going to boost your overall 10 to 3 rating and you're going to make some ratings bonuses. And she did. It was a very successful hour.

And I'm not sure you know this, but Mark Turnoff, my former boss and friends, recorded an episode of this podcast in Central Park. And he told me on the episode, he said, I think it's really cool how Q104.3 still to the day does the Beatles thing kind of almost in tribute to Scott in that regard. Yeah, that's what he would always insist on starting out every show at noon with the Beatles song. Yeah, it was kind of his thing. Yeah, that was cool. I wish it was a mess. I did, I hired Mark. But he got to call you fats. Did he call you fats? I don't know, maybe once or twice. It was an honor. I mean, the guy, he was a true legend. I mean, the Beatles stuff.

and all that history and Lenin. You were saying you hired somebody. I hired Mark Porento to do afterno. Now, at the time, again, we were looking to do anything. And Parento, I'd listened to and was well aware of his success at BCN in Boston. And I don't know why he was available. Maybe they put Opion up there, whatever. But yeah, legendary disc jockey certainly in Boston and Detroit.

Certainly previously. And it, he, all I remember about that is that he suffered, he did not suffer, Darien O'Toole at all. And she was like this queen. And oh my God, it was a mess. She had some issues. And Mark didn't give a crap about what her issues were. He called us, he called her out on so many things.

But he had a hard time in New York because nobody knew who he was. Nobody cared. In Boston, he was the king. Oh, your table, Mr. Prunda. over here, sir, whatever. But in New York, he was like anonymous, invisible. And, I mean, a good jock, but he had a hard time, you know, with the, kind of starting over. Do you know what one of his big catchphrases was when he was on the air at BCN? I could, can you believe I have people from West Germany when I was deported in 1985?

that are following me, stole his stay. All right. I'm Robbie West, Rob Cote from the railroad. My dad, my mom graduated from Drexie. They were married the same year of 1949. My dad was Secret Service on the Pennsylvania Railroad. Yeah, my brother got all the railroad stopped. Oof.

He merged with Canadian National. He merged with Canadian National. Tell me all he did that. Oh, what the fuck are these kids doing? Right? Get out of the fucking mind. No, brother, I'm only 59. You look like my uncles or something.

Your older uncles? Yeah, yeah, okay. Oh, man, look, what's the kid on now? Is he in or is he out? You take it easy, Matt. I got the 67 sportser, right? My dad bought it for me when I was 15. This is why Rittenhouse Square is a crazy place.

I'm smelling, I'm smelling how square. Just go by. Very sticky, sticky sweet. Oh, my goodness. It's part of the local color. Well, he was very colorful. Yeah, but this is why we like to be actually in person for a episode of Taking a Walk. So, New York blew up after 14 months, and I had a year left on my deal, which was great.

So I could take some time. And I had a hard time being, staying at home. I painted my house and then what? And I go, I got to do something. So I went to work for MJI. Who was, was it Josh? Josh Figenbaum? Yes, right.

Josh might be listening to this somewhere. On his boat? One of his boats. Because I think Josh got a couple of boats out of the deal. Yeah. Yeah. Yeah, but it was funny. So you were like in charge of programming stuff for them?

On the surface, you would say it's the perfect programmer's dream job. They said, yeah, we want you to sit in this cubicle, and we want you to cook up show ideas that we can produce and then attach commercials to it. It's like, wow. And it's like, I mean, I get to sit here and just be purely creative, and that's a little harder than it sounds. I had a couple of ideas, did a couple of half-bake shows, but you know what? The cubicle thing, it was kind of a journalistic environment. I missed the hallway vibe, the fires,

the whatever. And I went back to Providence and worked for Jim Corwin again at a classic rock station, which that didn't last long because it was a Clear Channel station when Clear Channel was only 20 stations and some TV.

And then what was the big banana that they merged with? Like Westar and all the... I can't remember... There were multiple. once I think. But it was too many stations in the market and I found myself with another year on a two-year deal.

I think I'll sit around and I'll clear the brush around my house. I bought a chainsaw. And I'm clearing brush and I'm doing crap. And then a friend of mine, Virgil Thompson, who I worked with in Savannah, said, hey, we got stationed out of Richmond.

Why don't you come down and talk to us? I got nothing else to do. You're going to pay for the plane ticket? So it went down there and And I love the GM. His name was Steve McCall. He was just the coolest guy. Very positive, whatever.

I ended up taking the job. I said, honey, we're moving to Richmond. And she goes, what? I said, it's a job. And she loved it. She's a southern person. So the southern vibe and the hospitality and, you know, people walking by on the street

don't look at their shoes or their phone, they tend to look at you and say hello, which we liked. Do you see people like the crazy guys? that was just over here, down there. Yeah. Not really. Costco?

Yeah, well, in Savannah. I mean, every city has its colorful people. But I liked it. And I was going to just have my kids grow up and go to finish school and do all that stuff. And for about three years, that was the case. And then you called. And you said, hey, we'd like to talk to you.

I was like, mm. But do you remember the first time you call, I think it was about MGK? And I was like, but the second time you called it was about an MMR, and there's something really special. Well, and then the Detroit time, too. I was very persistent. I knew I had encountered you at industry functions, and certainly we knew each other from proximity. I believe, if I'm not mistaken, when I left WZLX, they might have even talked to you to replace me when I left. one point. I did waste a plane trip going up there to talk to Tony Berardini. Was that the guy?

Was he the head cheese? Yeah. Yeah, that was not going to happen. But I knew I wanted to, you know, get you into the organization. Yeah, you are, you, I, I am so appreciative of you and also your cohort Fred Jacobs, who I, up until Richmond, I had not worked with Fred. And I am so thankful that I got to do that, because that guy has been just a great confidant, a mentor, just a super positive and knowledgeable consultant along the way. One of the great people? Yes, a really nice human being. And I recently saw your old boss, John Fullum, with his lovely wife, Debbie, for dinner with my wife.

We had a raucous evening in Boston, tremendous time. Nice. Yeah. Had not run into his wife for many, many years. I think maybe back to a Christmas party down here in Philadelphia or something. But we had one of those nights where suddenly it was three hours later and we were leaving the restaurant. And it was like, boy, time flew. Yeah.

You know? Yeah. Yeah, he's also... It's a special guy. Yeah, special. Well, I'm so grateful to have had the time to be with you here. This was easy, you know, just kind of chit-chatting. We actually did take a walk, and then we parked ourselves on the bench here and Rittenhouse Square.

Bill Weston, congrats on all your successes and your continued success. Thank you, Buzz. Terrific. Love you, brother. Love you. Thanks for listening to this episode of the Taking a Walk podcast. Share this and other episodes with your friends and follow us so you never miss an episode. Taking a Walk is available on the IHeart Radio app, Apple Podcasts, and wherever you get your podcasts. Hey, I'm Dr. Maya Shunker, a cognitive scientist and hosts of the podcast, a slight change of plans, a show about who we are and who we become, when like,

makes other plans. I wish that I hadn't resisted for so long the need to change. We have to be willing to live with a kind of uncertainty that none of us likes. You can have opinions, you can have like a strong stance. And then there's your body having its own program. Listen to a slight change of plans on the IHeart Radio app, Apple Podcasts, or wherever you get your podcasts. On a recent episode of the podcast, Money and Wealth with John Hobriant, I sit down with Tiffany the budgetista Aliche to talk about what it really takes to take control of your money. What would that look like in our families if everyone was able to pass on wealth to the people when they're no longer here? We break down budgeting, financial discipline, and how to build real wealth, starting with the mindset shifts.

Too many of us were never, ever taught. If you've ever felt you didn't get the memo on money, this conversation, is for you to hear more. Listen to Money and Wealth with John Hope Bryant from the Black Effect Network on the I'd Heart Radio app, Apple Podcasts, or wherever you get your podcast. Earners, what's up?

Look, money is something we all deal with, but financial literacy is what helps turn income into real wealth. On each episode of the podcast, Earn Your Leisure, we break down the conversations you need to understand money, investing, and entrepreneurship.

From stocks and real estate to credit, business, and generational wealth, Our goal is simple. Make financial literacy accessible for everyone. Because when you understand the system, you can start to build within it. Open your free IHeart Radio app. Search Earn Your Leisure and Listen Now. Readers, Katie's finalists,

we have an incredible new episode this week for you guys. We have our girl Hillary Duff in here, and we can't wait for you to hear this episode. They put on Lizzie McGuire 2am video on demand. This guy's boo-o-o-m-m-a-m-m-Wi-Muyer. Lizzie McGuire. And I'm like the wild batch you were with. It was like a first, like, closet moment from me where I was like...

You're like, I don't feel like she's hot, like the rest of that. No, no, no. I was like, she's beautiful. But I'm appreciating her in a different way than these boys are. I'm not like... But listen to Los Angeles on the Iheart Radio app, Apple Podcasts, or wherever you get your podcast.