The Economics of Everyday Things

Who decides which snacks are in your office’s vending machine? How much is a suburban elm tree worth, and to whom? How did Girl Scout Cookies become a billion-dollar business? In bite-sized episodes, journalist Zachary Crockett looks at quotidian things and finds amazing stories.

109 episodes transcribed
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93. Pearls

Episode Date: May 26, 2025

These glistening round gemstones have come a long way since your grandmother's time, but procuring them is still a lot of work. The world is Zachary C...

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Little League (Replay)

Episode Date: May 19, 2025

Youth baseball — long a widely accessible American pastime — has become overrun by $10,000-per-year, for-profit travel leagues. Zachary Crockett peers...

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92. Data Centers

Episode Date: May 12, 2025

Where is “the cloud,” anyway? It’s in a bunch of nondescript warehouses all over the country. Zachary Crockett serves up the story. SOURCES: Chris Kim...

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91. Roller Coasters

Episode Date: May 5, 2025

A new thrill ride can cost an amusement park $20 million or more — but roller coasters attract customers like nothing else. Zachary Crockett must be a...

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90. Closed Captions

Episode Date: April 28, 2025

It takes a highly skilled stenographer — and some specialized equipment — to transcribe TV dialogue in real time at 300 words per minute. Will A.I. re...

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89. Locksmiths

Episode Date: April 21, 2025

The ability to get into any home, car, or safe can be lucrative — but fixing locks is a tough business. Zachary Crockett gets the key information. SOU...

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88. Fortune Cookies

Episode Date: April 14, 2025

Those tiny treats that predict your future may come free at the end of a Chinese meal, but they’re big business (and not Chinese). Zachary Crockett wi...

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87. Ski Areas

Episode Date: April 7, 2025

When you hit the slopes, you might not be thinking about water rights, controlled avalanches, and liability insurance — but someone has to. Zachary Cr...

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86. Toothpaste

Episode Date: March 31, 2025

We reach for it twice a day — without thinking about the decades of research and engineering that went into that squeezable tube of minty goo. Zachary...

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85. Executive Recruiters

Episode Date: March 24, 2025

When a Fortune 500 company needs a new leader, it turns to a well-connected headhunter who assesses candidates with psychological tests and mock TV in...

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84. Mall Cops

Episode Date: March 17, 2025

Security guards make malls feel safer, but what can they do when there’s trouble? Zachary Crockett observes and reports. SOURCES:Gus Parsons, mall cop...

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83. Game Show Winnings

Episode Date: March 10, 2025

How do TV producers decide how much money to give away? A little psychology and a lot of math. Zachary Crockett phones a friend. SOURCES:Bowen Kerins,...

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Used Golf Balls (Replay)

Episode Date: February 24, 2025

American golfers lose 300 million balls a year — and all those bad swings are someone else’s business opportunity. Zachary Crockett hits the links. SO...

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81. Guide Dogs

Episode Date: February 17, 2025

Before a guide dog can help a blind person navigate the world, it has to pass a series of tests, then go through $75,000 worth of training. Zachary Cr...

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79. School Photos

Episode Date: February 3, 2025

Picture day is an annual tradition for American families — and, for the companies that take the photos, a lucrative one. Zachary Crockett smiles for t...

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78. Porta-Potties

Episode Date: January 27, 2025

They're not always the nicest places to go — but for their owners, portable toilets are a lucrative revenue stream. Zachary Crockett lifts the lid. SO...

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77. Hand Models

Episode Date: January 20, 2025

You can be a top model and still not get recognized on the street — as long as you keep your cuticles healthy and your moons white. Zachary Crockett p...

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76. Hotel Art

Episode Date: January 13, 2025

A watercolor of a harbor? A black-and-white photo of a pile of rocks? Some hotels are trying to do better. Zachary Crockett unpacks. SOURCES:Melanie K...