The Money Mondays - Jim Kwik’s limitless daily to train your brain & master your mind 🧠 E172

Episode Date: August 21, 2026

What if the most valuable asset in your portfolio isn't in your portfolio at all?In this episode of The Money Mondays, Dan Fleyshman sits down with brain coach and author Jim Kwik for a conversation about memory, focus and why human intelligence is becoming more valuable — not less — in a world running on AI.Jim was called "the boy with a broken brain" after a traumatic brain injury at age five. Thirty-five years later he has run trainings for Google, Nike, SpaceX, Facebook and the US Air Force, along with some of the biggest names in Hollywood. He explains why the faster you can learn the faster you can earn, how memory quietly drives sales, referrals and trust, and walks through his SUAVE method for remembering names — including the story of a real estate professional who lost a $50 million deal because he called his client the wrong name twice.The conversation then goes deep on artificial intelligence. Jim breaks down cognitive offloading, the "AI slop" filling the internet, and the MIT study that found students who leaned on AI to write essays remembered the least of what they produced. He shares his BUILD framework — brainstorm, understand, imagine, leverage, decide — for treating AI as a coach rather than a crutch, and makes the case for HI before AI.Dan and Jim also cover attentional priming and why the first ten minutes after you wake up shape the rest of your day, the brain foods worth adding to your diet, cognitive reserve and protecting your brain span as you age, the three C's Jim requires before he invests in anything, how to actually get paid to speak, and why giving back is built into every healthy ecosystem.This episode is about more than productivity. It is about protecting the one asset that every other asset depends on.

Ladies and gentlemen, welcome to a special edition of the Money Monday's podcast where we cover three core topics. How to make money, how to invest money, how to give away to charity. But today, we're going to go deep more about investing into your mind and why it's so importance in an AI world. This gentleman has sold tons and tons and tons and tons and tons and tons of copies of his book. Millions and millions and millions and millions and millions and millions and millions and we give them money away. And you give them money away. We'll definitely get into that. He's got millions of views every single week across social media.

People listening to him on podcast. They're watching him on stages around the planet. He is one of my favorite humans ever to exist and walk on this earth out of the 8 billion humans that have been here. And even the 2 billion people that have passed away. He's in my top 10 all time. So I'm very excited about this podcast when we're going to dive in and ask him some real straightforward questions and use full tips for you. But I also want to keep this very, very important thing in mind. These podcasts are under 40 minutes because the average workout is 45 minutes.

The average commute to work is 45 minutes. So this will be between 35 and 39 minutes for your listening pleasure. Also, these podcasts are not just for you. It might be from someone from your past, present, or future. It might be for someone that you're at lunch with two months from now and like, oh, wait a minute, Dan said this or wait a minute, the guest said that and you want to forward it to your friend. That's the butterfly effect.

You could literally change your friend's life to help them with their making. up company, their real estate brand, their business that they're working on, the startup idea that they have, something that's stuck in their mind about investing or something they're scared about renting, leasing, financing, what do they do? These topics are very important because we grew up thinking it's rude to talk about money. This podcast has proven that is not true because we have stayed in the top 100 podcasts. For over 116 episodes out of our 131, we're in the top 100 podcasts on the planet. And there are 5.4 million podcasts that have existed over the last four years since we've

started. So I appreciate you guys. We're going to dive right in. Mr. Jim quick. Give us the quick two-minute bio, so we can get straight to the money. Congratulations. That's amazing, Dan. I'm a brain coach. I had a traumatic brain injury when I was five, so I didn't start out this way. And I learned ways to compensate. I was called the boy with a broken brain. And for the past 35 years, I've been on a mission to build better, brighter brains every day. You know, no brain left behind. I was a very slow learner. So I'm very known for doing teaching speed reading, memory enhancement, focus, brain optimization. I really want to build human intelligence in an AI world.

I think it's so critical now with so many people offloading their thinking to AI. You know, I think I am very pro technology and we use it. But yeah, on a mission just to help people get faster, smarter, better. You have trained some household name celebrities, politicians, business moguls. So let's say like the cast of Marvel when they come to you or Professor X, the household name celebrities are in our favorite movies of all time. Why are they coming to you to get their brain? Is it rewired?

Is it to focus? Is it to memorize their scripts? Like why are they coming to Jim Quake? Yeah, I think everything comes from the mind. You know, you really want to master your mind today. No, nobody listening to this when we're talking about wealth build. It's not your brute strength today. it's your brain strength, right?

It's not your muscle power. It's your mind power. And the faster you can learn, the faster you can earn, because knowledge is not like power, it's profit. And, you know, when you could easily remember things, client information, product information, give speeches without notes, you know, do things on video without a teleprompter.

You know, people feel your expertise, you know, and especially in a world with a lot of AI slop, it's important to be confidently be able to share your ideas, to be a wealth of knowledge, to build trust. You remember people's names, you know, all the important things in business. But, yeah, in Hollywood, helping them speed read scripts, memorize lines, be focused on set, you know, are really critical skills.

But I think everybody wants to benefit from better memory, better focus, problem solving, good decision making. Yeah. You know, just getting those flow states and just having your best brain. And even in wealth, right, like you look at Warren Buffett or somebody, you know, superpowers like, it's a cognitive power. judgment, right? Or Steve Jobs, it's creativity, you know, melding technology and storytelling and design and typography, you know, but they're all cognitive skills. I've noticed, like, we do a lot, we do trainings at Facebook, Nike, Google, SpaceX, the U.S. Air Force. I mean, I mean, who can't

benefit from a better brain? I mean, just think about it. If we lost half of our brain's potential, you know, like, how effective it would we be? Our society would show. Right. And so that does everything, but if you could supercharge it, you know, and, you know, my concern, especially with AI, it's kind of like everybody has access to this multi-million, like an F-1 driver. You have a multi-million dollar piece of technology, but ultimately it's the driver that's going to, you know, dictate the performance. And I feel like, you know, in a world of AI, I know we're going to talk about it. It could scale and it could amplify, but it can only scale and amplify what we bring to it. Like somebody could use it to make a nice social media post and somebody could use it to make the next

billion dollar venture, you know. But if somebody is unclear and they're confused, it magnifies that. If somebody is very competent and capable, then it'll, and has character and it'll scale that also as well. So, yeah, I think H.I. before AI. But in sports, reaction time, thinking speed, remembering plays, you know, in business, be able to remember facts and figures and important information, you know, I think it's, you know, shows that you care and that you're competent.

There's something that Jim mentioned, which is called AI Slop. And I don't want to go past that. What people are not realizing about the AI technology is over 30% of it is searched from Reddit and Google. What happens is a lot of the things that are on Reddit and Google are not factual. So let's say Jim and I go to the restaurant. And a team here at Hubble Studio, we all go to the restaurant. There's eight of us that go to the restaurant.

Beautiful restaurant, at least I think so. but Jim thinks it's actually kind of like oh it feels like it's like in the 1930s that's what he puts on Google I put a review and I go on Yelp I'm like this place is so modern and cool I loved it because to me the 1930s maybe that's modern feeling to me and I don't really know the difference

our friend Vince he goes over there and he's like man that was the best steak I've had in the last 40 years but Carla's like this steak was weird my steak actually had a cockroach underneath it whether there was a cockroach or not we don't know but she said that there was and then

our other friend, Jennifer, she's like, oh, this place, that waiter was so rude. I'll never come back. I'm telling all my friends, the staff here sucks. Everyone's right. Everyone I just mentioned, all five, six of us out of the eight that took the time to go on Yelp and Google and Reddit were right because it's opinion-based. And so when AI searches the Internet and they find the Yelps and they find the Reddits and they find the Googles, those things that they take as fact,

the AI takes us fact, is actually Jim's opinions, Dan's opinions, and other people's opinions. That may not actually ever get solved. Because how does AI determine which ones are opinions and which ones are factual? Because technically all of us were right in the scenario. And even if we're right or it does determine that,

what about the fact of the things that we said changes tonality, changes the time of the week? They could have been different management a year ago. Now there's new managers. or new owners, so much changes in the course of a business for that restaurant and is now impacted in the AI world forever because of AI stop. Jim, quick, right next to us is your book. Yeah. Tell us about it. This is a beautiful purple book. If you're watching this a video, yeah. If you are listening to us on iTunes right now, tell us about the book.

So the book's called Limitless Daily. And, you know, with Limitless, it did extremely well, but people are asking, how do I bring this to life every single day, a little bit each day? You know, I didn't want to write another book because there are a lot of books, right? And most people who could read in a few days and put it on their shelf and it becomes, you know, more shelf help, not self-help. You know, I wanted to develop a practice for people because anything, wealth included, health, relationships, it's all the consistency, right? It's what you do daily that compounds because consistency compounds. And so what I wanted to do is help people to be able to launch their day. And it's a daily book.

So we put in, you know, August 17th or whatever, and it gives you. you a lesson for that day in less than five minutes, and that's the promise. And it's based on science where some day at least pull from stoicism or Judaism or Christianity or Buddhism. This pulls from science, science of the mind, which is psychology and science of the brain, which is neuroscience. And it gives them one idea, written an inspiring way, one implementation. They could do in two minutes, no excuse, and then a new identity statement. And I think, you know, my goal with it is to make it, you know, there's a part, here's a takeaway for a lot of entrepreneurs and the one thing that's equal is our time, right, in 24 hours in a day.

Not everybody has the same income, not everybody has the same network, none of the same education, what have you, but everyone has 24 hours in day. It's not just what you're doing, it's when you're doing it. So when you wake up, here's a pro tip. There's something called sleep inertia. And sleep inertia is where you transition from sleeping state to waking state. And that window collapsed anywhere from 15 to 45 minutes, depending on the quality of your sleep, what part of your sleep you woke up in and so on.

but what happens is the mental input that you put into that window has a disproportionate effect on the rest of your day. Specifically, there are your focus, what you're going to focus on, how you're going to feel that day, and how you frame situations during the day. Now, so it's called attentional priming. And so what happens? Most people fill that window with their phone, right? And no judgment here. But the challenge is the content on your phone is going to magnify. throughout the day in terms of have a high influence on what you're going to focus on that day,

which could be comparison, which could be conflict, which could be war, which could be, you know, whatever. It all saw your feeling. I mean, you probably picked up your phone first thing in the morning and you got a social media comment or voicemail or whatever and it kind of hijacked your mood for hours. And then also how you frame the day. If you're watching court cases, it'll, it'll, it'll, it'll filter and frame like your relationships even later that day. It's just like at first thing in the morning, nobody would ever grab, like, you know, have a bunch of donuts and cupcakes and soda first thing because it would affect your focus, how you feel and how you frame.

Same thing with food. Like, you know, it's the quality of the information you let. And like nobody would let in first thing in the morning when you woke up 200 strangers into your bedroom to talk about whatever they want to talk about at the time. But it's kind of like what we're doing. So, you know, part of the book is about mine before media, you know, at least for the first 10, 15 minutes, you know, set your intention for the day rather than interruption, you know, direction before all the distractions in the world. And I think the high performers that want

greater peace than productivity and purpose, I feel like they stand guard, you know, with their attention. They're very, very clear in terms of where they're directing their focus. So what about investing in relationships? Like when we meet people and we go to an event, and we're here at Hubble Studio, there's 200 people for elevator night and we meet 14 people. Those 14 people, we shake their hands and they say, hi, I'm Jim or hi, I'm Don. Hi, I'm Brendan. How do we remember their names? Is it important to remember their names?

Like, walk us through just like a social setting. Yeah, I think it's incredibly important, especially in a world of AI. You know, people, and that's really, you know, to be able to create gatherings and space for people to connect because that's a deep human need. I find that one of the reasons we forget names is because we're not listening. I'll put this up at the basics out there first, meaning that most people are thinking, about what they're going to say. They're looking around the room, seeing who else is important in the art of memories, the art of attention. So I feel like a lot of people need just to be

present. Everyone can remember one or two words like someone's name. It's just, I think their focus is somewhere else. I would say also people aren't tuned into the motivation of remembering a name. You know, they're forgetting how important it is. They say a name is the sweetest sound to person's ears. Like how are you going to sell them, you know, an investment, you know, or some kind of an idea or wellness or take care of their family or friends if you don't care enough just to remember their name. So I just want to remind people,

even before you meet somebody, just presence the intention of like, why do you want to remember the name? Because maybe it's to show them respect, maybe it's to get a referral, maybe it's a make a sale, maybe it's to practice these things I learned on Dan's podcast.

Without reasons, you won't get the reward. You won't get the results. People won't, you know, that's the key to memory, right? It's adding emotion to it. So you need to be able to feel it. But I just, I walk people through a really quick exercise. You see me do this on stage, or I'll memorize like 50, 60 people's names,

passing around a microphone. But a shortcut for it, you know, when you're at an event, suave, you know, S is you want to say the name. So you repeat it back. Because you don't want to have a 20-minute conversation with Ted and say goodbye, Ed, right? You want to make sure you heard, you get to hear it twice. The U is use it.

Use it three or four times in the context of the conversation. Don't abuse it. The A is, this is great for people who have unusual names. You want to ask about a person's name. How do you spell it? Who are you named after? You know, where's it from? What does it mean?

I think people are very flattered when you take the time. But I'll deepen, you know, the recall of the name. The V is visualized. Some people are just better with faces than they are with names. You go to someone say, I remember your face. You know, I forgot your name. You never go to someone say the opposite. You never go to someone say, I remember your name, but I forgot your face.

Never. But if people tend to remember what they see, then try seeing what you want to remember. Like, FDR would remember names incredibly well. and he would imagine the name on the person's forehead. You know, that was his thing. You know, you can magnify it by doing little micro movements and pretend you're writing it. Not, obviously not on David's head, you know,

but you would just imagine doing micro movements use some physicality. Imagine in your favorite color, you know, that would change it also as well, make it more sticky. Or someone could take someone like named David and use a slingshot. You know, imagine you're taking a slingshot,

poking him, you know, shooting something on his nose and David and Goliath. It's kind of silly, but it makes you laugh. That's how kids remember names so well. They make fun of names. My last name really is quick, but my name was made fun of as a kid, but that's how kids, you know, associate things. So a person's name is Mary, imagine the carrying lambs that married a little lamb, right? And someone's name is Mike. Imagine them singing karaoke in a microphone.

And it's what it does, though, sounds silly, but that's why it works. But it's to overcome the six-second syndrome. Somebody tells you their name, you have six seconds to do something. Otherwise, the name is just gone. Wow. Right. The handshake breaks, and it just falls right through. the floor. But once you know the person's name, then the pictures disappear. It's just a means

to an end. Somebody capturing it. So that's the V. And then the E and suave is just ending, ending a conversation, using their name, saying goodbye, using their name. Because you can walk into a room of 20 strangers at the next business event or, you know, elevator night, and say goodbye to all 20 by name. I mean, who are they all going to remember? Right. Yeah. So it's like what you know. It's like what you remember, it's who you remember. But also it's who remember. remember easy you. And I think that's a standout skill when you could, you know, show people you could care and measure. So you're saying by me saying goodbye, Jim, you're more likely remember me of the other 20 people. And that's the, and it's a standout skill because how many people like, yeah, it's rare.

Yeah. And what's the message we send to somebody, a potential investor? I was in Miami actually doing a program memory training and someone pulled me aside and said, I wish I went through this a couple of months ago. This person is in commercial, is in real estate. He lost a $50 million deal because he called the client the wrong name twice. And he felt so disrespected and felt not important and just deal done. You know, and that, that's, you know, that's pretty extreme. It's a wake-up call, yeah. Yeah, if that sticks in people's minds. I'll never forget that. Yeah, this is, this is, it's important. Memory will make you money. And I think I, you know, two costly words in business where I forgot. I mean, think about the consequence saying, I forgot to go to that meeting. I forgot

what I just read and studied. I forgot what was going to say. I forgot what that client told me. You know, I forgot that person's name. What if I forgot to show you? What if I forgot to up here today. You'd remember that forever. Yeah. Yeah. Yeah. We've known each other forever. Yeah. You'd always remember that I didn't show up to the podcast today, right? Yeah. And I feel like people remember, and we are our memories too. Like I, not only do we train people, like we in the number one memory program in the world, but online, but not only facts and figures in foreign languages and what have you, it's just like we remember, our whole life is our memories. We lost half our, like, you know, I lost my grandmother to Alzheimer's. And yeah, and I was seven.

And it was really, this was very confused. I just had my head injury a couple years earlier. I was already like really slow and challenged. But that was very confusing seeing her like repeat herself. Right. Like or call me by my father's name. Right. Yeah.

So we funded like with the first book, Alzheimer's Research, you know, I remember my grandmother. But, um. Do you think Alzheimer's a curable? I feel like it's going to be cured in our lifetimes. I'm extremely assuming optimistic with things like AI. You know, the numbers, I'm very hopeful. You know, the limitless was endorsed by the number one Alzheimer's researcher at Harvard, you know, by the Clemen Clinic Center of Brain Health, the director over there.

And so when I speak at these institutions, you know, it's amazing. The brain is very, it's very resilient, right, under the right conditions. You know, the analogy is like genetics could load the gun for Alzheimer's, but it's your lifestyle and enviseline. environment that would fire it. So we have more influence than we think with optimizing your sleep, good brain diet, stress management is really important. Community is huge. That's the number one.

On our podcast, we had, we've done just north of 500 episodes. We had the director of the longest study on longevity and happiness at Harvard, you know, 80-plus years. They've been doing this longitudinal study. and they found out, yes, diet is important, yes, exercise is important. What's more important is connection. Really? Yeah, connection. And think about how much more important is in a world of AI

with people on screens and kind of disassociated. That's why your events do so well, right? Because it's an opportunity for people to come together. And it's not just your neurological networks, it's your social networks. We've all heard who you spend time with is who you become, right? Where the average of the five people health-wise and business wealth-wise as the people we spend time with, It's because we are communal creatures.

We tend to imitate. We have something called mirror neurons where we're always imitating people around us consciously, unconsciously. You know, we watch W-A-T-C-H. We imitate their words. We do the same language as the people we spend most time with. A is actions. We tend to behave like the people we spend time with.

Like whether or not someone smokes has more to do with their friends smoking or whether they exercise or whether they read or they meditate or build a business. You're on entrepreneurs or they're super fit, right? The T and watch are thoughts. We tend to think the same way about whether It's politics or other things, you know, business, entrepreneurship. Like, you know, if you grow up an entrepreneur family, you just kind of think like everyone

should be an entrepreneur, right, as opposed to not having those being around people who don't. To see his character, we tend to have the same integrity or moral compass as the people around us and then the HR habits, you know. But it's also just, it's important when I'm going to talk about community because we do our events also as well. It's memory driven. Like whether somebody has like confidence, like confidence is remembering. you know, your wins, right?

You know, fear can be remembering your failures, you know. Wisdom is remembering the lessons. Your expertise is remembering your experience. It's all comes down to memory, you know. And for social creatures, it's interesting because, you know, with individuals we're talking about because we borrow, you know, we have confidence because we borrow someone's certainty and belief in us sometimes.

We get courage that way, you know, from family or friends, people that we admire, mentors. You know, we also regulate, you know, our nervous system, When you're around a calm person, you will become more calm, right? We all know that person that, you know, you spend a little time with, you hear their voice, and you just kind of sink in. And there's people on the other side of the extreme where they just like, you know, you just cannot relax because you're picking up on them. So, yeah, I love events.

That's why especially for entrepreneurs and investors, people that would build wealth, it's so much of it's driven through community. So I'm going to take it down a personal route. Yeah. So I think it might help some people that may be able to inspire their parents or grandparents to stay more fit or stay more active. So my grandmother was in her 90s and she would go swimming every single day and she would take her bicycle more like a tricycle to go swimming but she was actively cooking for us hosting all the events like she was an active even though she's in her 90s very active my grandfather was still teaching Yiddish at Beverly Hills High School for senior citizens into his 90s

as well. Wow. So my grandmother hurts her knee and so she can't swim for three weeks it gets Alzheimer's. And it was very intense, especially for my mom, because she would treat my mom like it wasn't her daughter. You know, she did a different name, not just different name,

but like, it was very intense. And it's like core memory for me because it impacted my mom. Grandmother passes away quite quickly after getting Alzheimer's. And then my grandfather, who was a healthy character,

who's actively teaching at the school, driving himself, riding the bicycle. He was like an Arnold Schwarzener type figure to us passed away. Yeah. Because he lost love his life. What are your thoughts about the staying active and fit and what people can do to inspire their parents and grandparents? How important is activity to the mind? Yeah. So there's something called a cognitive reserve. And cognitive reserve is like kind of like a retirement account. And so every single time you learn something, you know, or like it can be a language. It could be a new business terminology. It could be

musical instrument or anything, you're building your cognitive reserve. And usually a big dip of when we see in terms of cognitive performance, because we have students in every country in the world, we have a lot of information is usually when people retire. You know, because often they retire their mind, you know, and they're not using their minds the same way. And your brain is like a muscle. It's an organ, but it acts like a muscle.

It's use it or lose it. You know, I've had similar experiences with family members. You know, they break a hip and then they can't move. And so the key, though, for cognitive reserve and just brain span in general, so we hear about lifespan adding years to your life, right, anti-aging. There's, you know, there's also the health span having healthy years. You know, for me, I focus on brain span, which is, you know, maintaining your independence as you get older and maintaining your focus, your memory, your thinking, your wisdom, right?

And a lot of it is based on physical activity, mental activity, and social activity. You know, some of the biggest needle movers for that is dance. racket sports because they're physical, they're mental, and they're social, you know, also as well. You know, they say racket sports, you could add nine years. Wow. You know, that's why you see Dr. Raymond also playing table tennis, right? A lot of people doing pickleball because it's reaction time. It's, it's, you know, thinking speed, it's strategy.

It's these sprints, right, you know, highly engaged, dance, you know, putting your mind into your muscle, you know, and it's rhythm. It's music, right, which is getting into the brain. And it's usually have a partner also as well. You know, so it has the mental, physical and social. So, you know, there was a, and then the learning is what really was key, right, with both through grandparents. There was a study done with these nuns and they found out they were living 80, 90, and above. It was on the cover time magazine. So it's called Aging with Grace.

It's a half of it was their fellowship, their community, their emotional, the faith, granted. The other half, though, but they're mentally active. I mean, they would be reading. They would be having debates and discourse and conversation. in writing. And they saying that was a large contributor adding years to their life and then life to their years also. So, yeah, being active. And that's the challenge with AI that I have. You know, I'm very optimistic. And we use AI, you know, to scale our work and everything. But the challenge is something that's new. It's called cognitive offloading. You know,

we've always done this. Like our minds have always changed since spoken word, since writing, you know, was invented since printing presses, right? You know, in terms of how I remember. Yeah, the calculator, GPS, right, all of that. And so, you know, for me, it's about technology, it's, you know, is AI using it as a crutch? Or are you using it as a coach or a companion, you know? So it's not so much artificial intelligence. Maybe it's augmented intelligence.

It's meant to expand you, right? Like all technologies helps you to be able to expand and amplify. But it just, again, it's just what you're bringing to. it. And that's, I think, the challenge. And also, there's something called cognitive surrendering that I talk about where it's just like, some people aren't even want to think. Like, your brain is only 2% of your body mass, but requires like, like, 20% of the energy. It's an energy hog. Like, I've worked with, you know, amazing chess players competing and they'll burn like 7,000,000 calories just sitting in a chair because the amount of like, like, of calories that you're building, you know, burning just

with your, with your brain. And so, you know, I think one of the chest, some people aren't thinking because it takes so much energy. And there's this cognitive rigidity, you know, as opposed to cognitive flexibility that we talk about in Limitless Daily, where it's, you're like doing mental parkour, right? You're challenging yourself. You have hobbies. You can see things from different points of view,

as opposed to me cognitively rigid because then you end up with like a blockbuster video. They were very not flexible. They're rigid, right, in terms of they didn't adapt. Or you have a Kodak that developed, you know, the backbone for digital photography and they shelved it, you know, and they stayed rigid and where are they now? And so, you know, all these brands and, you know, your brand, your business, your bank account, it all comes from decisions of the brain.

So I feel like your brain is your number one wealth building asset. And so, you know, without the cognitive offloading, what I would focus on is you build before you borrow. So there was this MIT study where they took groups of people, ABC, and they had to write essays. You know, these students, A, use chat GPT, B, use Google, and C didn't use either. and they scan their brains, see which one's most active. Obviously, C was most active because they did the heavy lifting

and A was hardly ever because it was just copy and paste. Then they tested them on memory of what they remembered from the essay and Group A had the least recall. And that's the challenge is because the goal here is like convenience. Like you could take the car to go 10 blocks

or you could get your steps, right? So I want people to be mentally fit because what happens to a society where we're just off, you know, loading our thinking and those decisions those that judgment gets weak then we become a civilization that's easily manipulated by authority by agendas we can't sort through misinformation all the slop that's being created you know and your critical thinking and then also from an entrepreneur stand then we be a derivative everything we're creating is generic then because it's all the same

like what makes it stand out and so I would just really quickly tell people to build their intelligence before they borrow the B is so before you go to AI you build you brainstormed Right. So come up with your own ideas before you go to AI, even if it's two or three minutes. The U is understand and really understand the problem. Einstein said if he had like an hour, you would spend most of the time trying to figure out what the problem is. Because I feel like especially in business, people are optimizing around the wrong question or the wrong problem. And then so understanding. And then the eye and build is imagination.

Like look at this problem and come up with three answers to this problem before you go to AI to give it to you. Or ask questions like, what would somebody 10 times smarter than me? How would they answer this question? You know, or what would, you know, one of your favorite business mentors, how would they look at it? Or would a five-year-old look at this problem is, you know, and they might see the elusive obvious. And then the L in build is leverage AI. Then you go to AI for that. And not just to spit on the answer, use it to show your blind spots, right?

What could go wrong here? Make an argument, you know, a strong argument against what I'm saying here, you know, or, or distress tests and a business idea or whatever. That would be really, until 20, you leverage AI. And then the end build is decide. Like, and then, because ultimately, AI can process and compute, give you a lot of data. But human beings, we have to decide out of all this information, what's important, right? Like what it means and also what to do with that information, you know, because AI doesn't

have that, you know, they don't have the reference for that. And so, you know, I'm all about H.I. Before AI. Human intelligence before artificial intelligence. Get a little build before you borrow. So what about investing into our stomachs, the things that we eat? How important is food? And are there any foods, drinks, snacks, things that we should be doing for our memories and brains?

Yeah. In Limitless, I wrote about neuroditrition. And so your brain is, what you eat matters, especially for your grain matter. You know, some of my favorite brain foods. And everyone's a little bit individuals, so people are allergic to certain things and everything. but some of my favorite avocados, blueberries, I call them brain berries, very neuroprotective, broccoli if your diet allows. The surfurphane in broccoli is really good. Olive oil, good for the brain, eggs, the coline and eggs, very good for cognitive health,

green leafy vegetables, wild salmon or sardines, like you get your omega-3s, your DHAs, turmeric. The actomy green is curcumin, which is anti-inflammatory, walnuts, high-immon, vitamin E, very neuroprotective, dark chocolate. Yeah, not milk chocolate, but dark chocolate. Generally, what's good for your mood is good for your mind. And also on the other side, staying away from the highly processed foods, high inflammation, you know, it's not the best for the brain, the glucose spikes, high sugar foods, you know, with your insulin resistance, good and direct havoc on your mind.

So when people go out there and see there are seemingly infinite books that are outside. there in the ecosystem and out in the ether. Your last book, Limitlis, did extraordinarily well, and we expect Limitless daily to do the same thing. How do you stand out in the book space? How does people gravitate towards you? You're on a road show right now going to different cities. Like, what do you do to stand out?

Someone out there wants to be an author? So for me, like, I'm very mission-driven, right? I think you learn to earn to return. You learn to be able to earn, to be able to return. And so my mission is to build better, brighter brains daily. It always has been for 35 years. I'm agnostic how it happens. The rest of our podcast or YouTube, we have courses, you know, we have supplements.

We do all this, right? Speaking, I'm kind of agnostic how it gets, the impact happens. You know, we're doing stuff with AI. So I feel like we're a movement that happens to have a book with it. And I think that's very important today. If you want to build a speaking practice, I've given 12. 22 keynotes for corporations and companies and conferences. And I guarantee you there's nobody listening here is more phobic of public speaking than I was,

especially with my brain injury and my learning disabilities. But life has a sense of humor because all I do is, you know, public speak on this thing called learning. But I would say for one of the building out of brand, I was very clear. It's hard to stop somebody who knows where they're going and why they're going there. You know, I feel a moral impetus to help people because shame. I think we're best suited to support the person we once were. I mean, I feel like, you know, the work I do is what I wish I had. You know, instead of the critic that we have inside our mind saying you're not good enough, you can do this,

I think that critic in our minds, the one that has the negative thoughts, that's, if you're listening to this right now, is turn that critic into a coach. And a coach, they're honest with you, but they're kind with you and they move you forward. And I feel like changing that voice makes a big deal. difference. But in terms of building the brand, you know, I mean, yes, this book happens to be purple. It stands on the shelf. Purple is also very significant to me because it's meant to be read first thing in the morning during that sleep inertia time where your attentional priming and getting magnitude results because all entrepreneurs, investors want higher leverage. And so using that time,

instead of grabbing your phone in the first five, 10, 20 minutes is to read one page of the book. It stands on the shelf, obviously, for branding. I think it's better to be different than it is to be better. A market leader in an industry will on average own like 74% of a market in a lot of industries and everyone else is fighting for the other 26%. So we own a good part of the accelerated learning space. We've done nine figures in our online programs and it's just, you know, we have a very strong base in this. But I think we wanted to own, you know, quick learning.

KWIC is my last name. We want to know in that category, you know, the blue ocean idea. And the purple also just from a branding standpoint, it stands out, not only in shells, but in people's minds, because there are not a lot of purple books. Also, purple is specifically, you know, when my son and I, who's three, we watch the sun come up. You know, together in the morning, the sky, I color matched it to the sky and it's very purple. And purple, if you learn in color psychology, is sovereignty and wisdom. And I want to remind people that, you know, they have agency in this world, you know, as dim as it could get sometimes and as challenging and difficult and give them a little bit of wisdom.

So I actually wrote this book for you'd appreciate this for my daughter, you know, when she was in the hospital. I write every morning. I've always have. But when I was in the hospital, when she was born, looking at her, I started writing to her. And like, because I'm an older father. I'm in my 50s. And, you know, I just, if I wasn't there 20 years from now, you know, what she need to hear? from me, you know, going through a hard day, first thing in the morning.

So I wrote about imposter syndrome. I wrote about fear of failure, negative thoughts, distraction, burnout, you know, everything that could kind of hold us back and be limited. And then a friend of mine was going through stage four cancer. I showed us some notes. And he's like, you know, I think it really uplifted, you know, his attitude and his healing and his performance. And so I was like, this could be a great book because everyone with Limitless was like,

this is an owner-in-manual for brain, but how can they live this daily and just five minutes. And so then I put the science in there and everything to back it up. But it's my best work. It's like you upgrade your phone, your apps, your newest AI. When are we upgrading this technology? So it's just five minutes every morning. And so it's not a book you put on your shelf and just let it sit there. It's a practice. And I think if you want to win the day, you got to win that first, you know, five, ten minutes of the day. So normally we cover three core topics, how to make money, how to invest money, how to give it away to charity. This episode, we dove deeper into the brain, the mind, and those, those things.

But I still want to ask one of each question for our traditional audience. On the make money side, if someone wants to go for becoming a free speaker that speaks at free events or they speak at their local church, they speak at local pop-up events, how do they go to actually get the first thousand bucks, five grand, ten grand? I mean, you charge over $100,000 for speech. How do they go to that process to get paid to be a speaker? I've definitely done my shares of free talks. I think the most important thing is you learn it, you live it, then you have.

you're on the right to be able to teach it. I think it's very important for a speaker to be able to solve a very specific problem. And for me, I'm dealing with limits of the mind. People feeling slow, you know, with them to be faster. And it's very clear in terms of the benefit. I think when you could articulate the problem so well,

people automatically think they assume, you know, the solution. And so, and especially a problem that people are facing that's keeping them up late at night, you know, people will pay it. Because it's not the price of the speech. It's the cost of what happens if my team that you're being hired for doesn't fix this distraction or the memory loss or the overwhelm or the burnout that they're dealing with. Because I feel like that's the big cost. Even with this book, someone could buy the book or not buy the book.

If they buy this book, like with your books, that's not going to change your life at all. If someone buys your book or doesn't, but it could change their life big time. Huge, right? Or even near the events. If they don't attend, no big deal. you, right? Your lifestyle doesn't change at all, but it could change their lifestyle completely. And so, you know, and with this, so I would say solve a very specific problem, be known for to be able to solve that problem, and that's my mission. And then, you know, I build my brand

around it and hopefully I make it different so it stands out and people willing to pay for that. Always, because I could speak on a lot of things. I mean, I could read a book and teach a book on sales, you know, just well by doing that, but I stay in my lane without a doubt. On the investing side, real estate. stock market, cash flowing businesses. You know so many people, you speak at so many events. So people are bombarding with angel investments in private equity deals, investing my fund, blah, blah, blah.

How do you decide for yourself what you're willing to invest capital into? I've done 20, not a lot, 22 angel investments, you know, and they're usually in things that I understand and things that I can move forward, you know. So I do advisory work also as well like you do. And so these are things that, I want to mention the brands. But, like, there are things that I understand in this community that I can move forward that does not depend on me.

Obviously, for me to do business with somebody, I need three Cs, I need competence. I need to know leadership is competent because I feel like I'm world-class with what I do. I want to be working with people who are world-class and what they do, see his character. Right? Because, and just like even any kind of business, somebody could be incredibly competent, but not have integrity and that doesn't work. Or someone to have a lot of character and they're not competent to get the job done. That doesn't work either.

That doesn't work. And then the third C is I tend to invest in things. C is not to get metaphysical, but it's consciousness, meaning I can think of a lot of ways of making a dollar. I need the things I'm involved in. They also feel like they're making a difference because that goes with my ethos. And I'm more able to get behind something like that where they don't need me, but they have the three Cs and I can move things forward.

That's a sweet spot for me. And then on the charity side, why do you think it's important for a brand, a company owner, or business to have some type of charity component for their investors, friends, employees, customers, etc., to see them actively involved in some type of charity. Yeah, I would do it. And I would say this, I would do it as performance, performative, like a lot of stuff that we do, we don't announce. If I announce it, it's because I want people to see, like, that they can be part of this

movement and make a difference. But everything in nature has two things. Everything in nature has to grow or dies and everything has to give back or else it's eliminated. you know, in the ecosystem. And I feel like that's why we're here. My mythos is learn to earn to return. And so I feel like not less performative in terms of posting about it.

And that's fine also as long as you practice what you post. And I feel like business could be a force for good, you know, without a doubt. Like at a certain point, you know, why are we doing what we're doing? And so I feel like, you know, especially all our events, just like, you know, you raise a ton of money for such a great, such great causes, you know, and part of life is, you know, the legacy. You know, not how people will remember you, but just, I think the life we live are lessons we teach, you know, and I want to be without service. And I always feel like that even with my career, you know, as a coach or as a speaker, as an expert, that I just want to be valuable. I'm going to leave people

better and brighter than they were beforehand. And if I could do that at scale with people who are suffering and struggling, you know, because we have, you know, we live in a society that's very, you know, abundant. Like, we optimize for convenience. I mean, we have more, you know, luxury now than kings and queens and emperors, you know, in time that we could hop on a plane and we have all this access on our phone.

We have temperature control and all this stuff. I just, I think one of the things is with gratitude because I think when you give, it reminds you there's enough and you can be grateful. And what you appreciate appreciates. Like, if you want greater wealth, like think about all the things you have

in your life that money, money can't buy. Like, if you list those things, or here's, here's a thought experiment, it's one of the ones in Limitless Daily, waking up and just saying, like, you know, what if the only things you had in your life tomorrow were the things you express gratitude for today? You know, like, how much, like, would you feel it and let other people feel, you know, appreciated? And I think that's a stronger base than scarcity, you know, long term, like, in terms of what drives us, you know, knowing that there's enough that you're not doing things out of desperation. like how is that sale going or that negotiation if you feel like you're desperate and you know in need

where can people find you on social media where can they find the book tell us everything at jim quick kw ikea just is spelled right and everything is about this book it's it's it's my best work and it's limitlessdaily.com we have some amazing special gifts as a thank you and i want to thank you for your friendship and not only what you do but the manner you do it like you're one of those individuals that practice is what they post so it means it means a lot And you're incredibly busy guy, and I appreciate how you show up for me, but also so many other people. All right, guys. As you know, this podcast was not just for you, although there's a lot of tips for you, but there's for sure parents, friends, kids, employees, staff, people you haven't even met before that you should be sharing this episode with.

Because the things that you teach them about either just remembering someone's name, the things you teach them about the food that they eat, all the little tips and tricks that you heard throughout this last 45 minutes would. gym can literally change the course of their life. Think about the hundreds of people that your child's going to meet over the future. Thousands of people maybe. Think about the hundreds and hundreds and hundreds of times they eat per year and all of a sudden they add blueberries and now that helps them with their brain just a little bit hundreds and hundreds of times for the next 72 years. It all compounds from little tips and tricks that can trickle down for the rest of your life. Appreciate you guys. Visit us at themoney Mondays.com. Check out Jim quick, limitless daily and we'll see you guys next week here at the money monday mondays.com.