1-on-1 with DP – 93.7 The Ticket KNTK - How to build teams in the NIL landscape: May 20th, 10:25am

Episode Date: May 20, 2022

Lets use basketball as the templateAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

You're listening to One-on-One with D.P. Brought to you by Beatrice Bakery on 93-7 The Ticket and The Ticketfm.com. Welcome back to one-on-one. Lots to talk about against it with Sabin and Fisher and the discussions of the inner workings and the stuff that happens behind the scenes, behind the curtain, behind the curtain of the Wizard of Oz, and you get to pull the curtain back and see what's really going on because folks ultimately will tell you who they are.

On purpose or not, they will tell you who they are. 4-2, 4-6-4, 5-6-8-5. And what I'm going to ask you to do is to help RICO and I get to the creative space we need to get into it. Because what we're going to use is you're going to use the basketball template. The basketball template to figure out how to handle football, baseball, track, etc. Right? And we understand the difference between that folks are putting packages and deals together for individual players, but not all the players.

And I think Nebraska has an opportunity to do something spectacular by addressing all of the players and then using NIL to do so. Yes. So we'll start with basketball because it's easier just for simple numbers. Let's just say 16 basketball players. Okay. 16 basketball players. And we all know that there is a different,

and you could tear it whatever where you want. So we need your creative thoughts that the NBA draft slots from one to 32. Yeah. And one makes more than 16, 16 makes more than 20, etc. And the motivation for players in the work that they put in is to get from position 32 to position 20. 24 because there's more benefit of you being 24.

And there's a way for you to get from 32 to 24. There's a way for you to get from position number 24 to position 16 because there's more money and there's a monumental leap in the amount of money once you get into the top half of this of this slotting. Yes. So if you listed the positions on the team based on one through 16 and then to understand that the starting five is paramount, it is paramount. Very important.

Also remember that there is an annual turnover, right? There's a constant reslodding. You're going to lose at least one start. Well, especially if you increase the talent in one through five. Those players are then going to go be successful. Be successful. But they're also going to have another reason to stay longer. It's true.

Right. So if you said the best player on the team. should receive the most. Or you could say the first five players should receive the most amount of money. There is a number that works. And whatever number it is currently, it is more than they've ever received in that space that way before. Right.

So we could say, let's just say for grins and giggles, six figures, right? $100,000. That's where, that's exactly where I was going. Starting $500,000. Your starter at... Maybe your top three. I would say top five. Top five? Starting five.

I would say top five because we can all understand and justify what that means. Those are the faces. Right? We understand. Those are people who sell tickets. Those are people that put in those minutes, like all of those things, right? Greatest name value, face value otherwise. Those are essentially the ones that are in crunch time if you need a game one.

Right. So start. Essentially. And then then let's say for six, seven, eight. Second five. You could go second five. A lot of schools don't play the whole second five. But at least it gives us numbers for the sake of this.

Okay. That makes sense. Right? So let's say 50. Okay. For the next five. Mm-hmm. Right.

If you want to get real, real risque, six man gets 75. Right. Important. You work your way up to it. Important, right? It gives you a thing. Like the most important person off the bench, the guy that you go to when you need a bucket, a little little energy, a little spark plug.

Okay. And then, and then for the person, Practice squad guys, 25. 25. 25. That puts us quick math, right? Quick maths. 875, 875,000 dollars for the basketball program.

Seven phone calls. Right. Right. And seven new sponsors. Eight phone calls if somebody's feeling cheap. Eight, eight sponsors, eight big boosters who want to make sure that this thing is done. Now, remember, this is just a base because this is not the full extreme of what NIO allows you to do. Right? But it also allows you to pre-package your recruiting pitch to elite athletes.

Right? Because you know, here's what we're doing that nobody else is doing. Nobody's doing it. Now, it won't take long before everybody's figures it out. As a matter of fact, I apologize in advance that I gave this idea to a Division I coach yesterday. And he probably didn't need the idea. They really did. It didn't need it. They didn't need the idea, but they certainly were open to it. It makes sense.

The way that you explained it to me in what he said, it makes sense. Well, because in talking and having the conversation, and this is a team that did very well this year. They were okay. They were okay. And what was said was this removes the headache of recruiting for me. Because when I go to somebody, I have this resource package in availability. It's I don't have a top five slide available for you.

But what I do have. But what I do have is this. And it gets you to the door and allows you compete for those top five spots. In this spot, this is what you'll be making. This is here. Outside of anybody outside of here that wants to bring you in and do, you know, whatever. Right. Because then they could go to their shoe company, which is a pretty prominent shoe company.

It's okay. It's okay. Who could sponsor the program at the last. level of the people that they needed to pay, right? Because coaching shoe deal versus player shoe deal, right? Which is another way to- I always forget that coaches can have shoe deals. Coaches, the coach shooters are six figures, seven figures.

So imagine that these shoe companies, the shoe companies, again, this is the way this works. The shoe company would go to the coach and say, listen, we will sponsor the starting, we'll give shoe deals, individual shoe deals. There's a team shoe deal, but then there's an individual package as you can put together for shoe deals for the starting five. I know some people that would love that.

Right? So you get the sponsorship. So let's say said shoe company sponsors an additional half a million dollars a year for that, just for that. That's starting five competition is going to be intense. Plus it allows them to go outside of that space and get additional NIL deals. Outside of the 100K.

Right, outside of that. And remember, the reserve players still can go out and get into NIO deals and they also can move up. Right? So there's some benefit to you going from a walk-on to you becoming a scholarship player in the second five. And some of the second five are prominent names that people know.

Like, could you imagine this? Like, K. say Tominaga, like he's not a starting five, but people love him. Well, here's the benefit of having international players. Currently,

they're limited in what you can do for. Oh, yeah, I forget about that. Right? They're limited in what you can do for, but that doesn't hurt you because that allows you more than pool.

Yeah, I forget about it. It allows you more in the pool. So you understand what we're talking about now, right? For that kind of money in that program, you can affect, you can literally change your program around. Yeah.

And then as the slots become reavailable at the end of the year, the players who are slotted know their place. They can make a decision, right? But they can also go and say, listen, I'm currently slotted at North Dakota, which their numbers wouldn't be the same as Nebraska. No. Right?

North Dakota State's numbers wouldn't be the same. But they would be available. So if you want to pluck off the top two players from a lower school, you have a package together for that. Look, this is what we can offer you. Here's the minimum. Now, remember, we're talking about a lot of guys who aren't getting to anything. So there's room for movement.

Let's say, number one, let's use Nebraska for sake of conversation. Bryce McGowan's number one, his, whatever was slotted for him, either you have a recruit that fills it or you have a transfer that fills it. At the very same level of what you deal. How much easier is it for you to recruit knowing what this is in play? Now, my only issue with that would be, do you currently have somebody on the team that would fill that? Again, not Nebraska, but all those teams, like, do you have somebody that? Those slots would be filled because you project, you can look and go, okay, here's who's coming in.

Here's who's coming in. Is he going to take that star spot or is one of the reserves going to move up to take that? Again, all a part of what, all a part of you doing the appropriate business, which is identifying talent, allocating talent, and then placing talent. Because everybody knows where they stand, which is what every athlete wants. I want to know where I stand with you. Again, all of this is a plus because this doesn't exist right now. It doesn't exist.

missed. But if you've got seven returning players, you can look at it and go, okay, I've got two number ones, two number sevens, and two 13s. I now know what I have to work with. And no coach is unaware of what talent he has on the roster. Like you can ask Nebraska football that they would tell you that the slots for defensive of wine need to be filled.

And here's what we have, what the resources that we have to do it. It would simplify a lot of the chaos. It really would. It was simple. But it also allow you to put a packets together that says, listen, here's how this is. In this space, you get a base,

you get incentive through being a starter. You get additional incentives through our major sponsors. So let's say Mercado and Adidas and I don't know, for sake of discussion, Honda of Lincoln. Sure.

Right. For the sake of it. Those three sponsors allow you to take care of a lot of things. And they're pre-built-in. All you can do is look down to stadium, look at PBA, look at Haymarket. Those sponsors are available and they're flashing in your face. Right?

But it also allows the university to go to the athletic department to go to those people and say, this is what we're trying to do. Can you help us? And also remember that there are financiers who, are waiting for a chance to do this. Because it puts them close to the program and allows them to have some say-so about what the program does.

And it actually allows Nick Saban to do what he's doing. It's to say, hey, listen, A&M, their starting number is $200,000. And I'm having a hard time competing with that. Well, we all know that around the program, there are people who go, oh, no, no, no, no, no, no. We can't have that. We can't have A&M.

If this is the battle of big wallets, we're not going to be out big walleted. Like, that's just not going to happen. Yeah. Right? And we know those people in the state of Nebraska. They exist, right? Listen, I, they would much rather come to a game day knowing that they're running back as a Heisman candidate because he's been promoted as such.

You know that running back down there? Yeah. That was my wallet. Yeah. Well, that's my guy. Like, that's my guy. Yeah. There's a way to do this.

My frustration will be. that people are just jumping in the pool rather than creating the weight. Like Nebraska has every resource it needs to be out front and not have that money sit in the pockets of the people who are doing business rather than the people who are doing good business. Doing good business. I'm cool with people making their money on it. What I'd like to see is that it's functional.

and that next year this time that the quarterback is you get the guy you want because you were prepared to get the guy you want. You know what it would take. You'd already have this put together. NIO won't be new a year from now. No.

So the excuses won't be there. The programs that will adjust and adapt, Texas A&M was ahead of the game. Georgia was ahead of the game. USC ahead of the game. You could either sit back and complain or you can get proactive and again, I'm just telling you that giving this two programs,

literally with two prominent coaches, prominent U.S. collegiate basketball coaches, who said, why in the world are you giving me this? This is amazing. I'm like, I was just talking to you. This happened to come up in conversation. There's a method to the madness. The best programs going forward will be proactive in how they approach this.

You can sit back and pout over. it, you can sit back and be greedy over it, you can sit back and idle in it and watch, or you can get really active, really creative, and really productive. Get to work. I hope, I hope Nebraska is, again, you've got all the peripheral things, but ultimately, I want to know what the plan is, because the plan allows us to all get behind it, understand it and help with it. That's all I'm talking about.

We'll close out one-on-one when we come back. Watch live on Facebook, YouTube, or Twitch. You're listening to One-on-One with DP on 937 The Ticket and The Ticketfm.com.