1-on-1 with DP – 93.7 The Ticket KNTK - Nebraska lands OL from Iowa State: January 5th, 11:25am

Episode Date: January 5, 2026

Iowa St's Brennan Black heads to Nebraska from the transfer portal.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Back to one-on-one with D.P. Sponsored by the Downtown Lincoln Foundation on 93-7 the ticket. If you're craving something warm, sweet, and unforgettable, insomnia cookies has you covered for their hosting a party playing event for getting ready for the holidays. Insomnia cookies delivers fresh. Great goodness, right when you need a feature guest to warm, milty classics. It's a big football playoff week, and you might need them. Deluxe cookies and even ice cream cookie sandwiches. Sign me up.

Perfect for office parties, celebrations, birthday surprises. You name it, order ahead, and get it delivered. Straight to your door. insomnia cookies. Make your next event a little sweeter, a little warmer with insomnia cookies located downtown 16th and Q Street, Bach. We have a box. Let the folks know. Just the aroma from it is a win. So yeah, that's the start, which is great. It gets me definitely wanting to eat all of these cookies. You can see even in here, and I don't know, well, you can see it on the screen, but the cookies has them opened up, wonderful little box. They've got gluten-free options,

vegan cookies. You've got like a brooky in here towards the back and some chocolate chip cookies. The chocolate is still looks like it's, you know, drying or whatever. It's still ready to eat. So if you like kind of that, and I do, I'm a gooey cookie type of guy

that looks pretty good to me. So, man, and you're right. The biggest thing is you just open it up and smells like Grandma's Kitchen or something. Done it, though? I mean, that's just the aroma of it is beautiful. It is beautiful. From the text, I'm going to read these,

and then I'll get back into some of the details of it. Bone 67, how much is a three-year backup quarterback worth in NIO money? We'll talk about that. And remember to separate the NIL money versus the revenue share. NIA money only applies to players of note. It is named, but of note. Think of them as, you know what? would you know this person walking down the street?

Are you buying tickets to see this play or play? That's because if that's not the case, then they're not in the NIL business. They're in the revenue share business, right? Because they are entitled to their share or whatever the team determines is their share of whatever amount of money from the revenue share, whether it be $15 million, as Ohio State and Michigan say,

we're more likely $30, $35 million rather than what everybody else is spending because that's how we want to distribute our money. Nebraska has a unique situation. Now, again, understanding of the athletic departments are nonprofits and that Nebraska football runs at a greater surplus than most programs, almost all programs in the country. Now, but it is also the facilitator and the building, payer for 19 other programs. So relative to that, how much of the revenue of the profit

for Nebraska athletics or Nebraska football, with some 40 million being set aside specifically for football, how much money is set into the program? So the revenue share versus the NIL. NIL are the businesses and check writers and boosters of Nebraska. football who want additional funds provided directly to a specific student athlete. So you would imagine that Bach, quarterback, that's an NIL position. Running back number one, NIL position. Why receiver won? Bach.

Yeah, definitely. Left tackle. Yeah. Well, I mean, again, that gets you bring in, like, the only thing that I would say there is you somewhat have to protect yourself because like a guy like Brennan Black, you know, a guard might not be the reason you buy tickets, but he also might be the reason you win games. But the value system as the starting offensive line, you can set numbers and we'll get

into the numbers at the top of the hour, right? But I want to set the table that in the consideration that if you have a tackles for lost linebacker, a defensive lineman or an edge that gets sacks and creates turnover. Do you have a shutdown corner or at least the idea of a shutdown corner? Do you have a dominant field general safety in the middle of it who knocks people's helmets around?

Is there a middle linebacker or an inside linebacker that is the heart and soul of the defense? Because if it's not, then you're a starter and you're entitled to top share, what of the top share for a starter is, but are you really

in the NIO pool? And I would imagine that there were a ton of linebackers who would be in the revenue share who would not be somebody that a business, a local business would write a check for at their position. Now, giving away free business here,

if I'm Nebraska and I, if I find each group with their own benefactor, right, that there's one business that's tied to my best defensive line. there's one business tied to my best offensive line. There's one business that's tied to my running back, to my quarterback, to my Y receiver.

Bach, free money. I'm going to line that up for you. Well, that's what Kenny Dealing was talking about, too, is getting the business around Phoenix to do it. The one thing that you would wonder is, are you getting your ROI on that, like Amigos Jeff Sims type of discussion? Well, but here's the thing.

Bad decision makers are going to screw this up anyway. But if you don't have a plan for it, you're going to fail having a plan for it at least gives you some boundaries for how this works and i'm basing this off conversations with prominent nil people across the country and athletic departments two of them within the big tech right in the deal uh kula jay text me uh at 1 30 no you can't text me today yes you can't 1 30 text me today yes you can't 1 30 text me we'll talk about your text, because I do want to get back to that. Textor says this, spend 70% on the lines on each side of the ball.

So if there's a defensive share of revenue sharing, whatever the numbers that you're going, that you have available, do you allot for what percentage, or what percentage do you allow for each side of the ball and then each position on that side of the ball? This text says 70%, because if you tell me that a team success is 70% relying upon the play of their offensive and defensive line, I would almost say that numbers probably 40%.

But what percent of success? If you go back into Nebraska's heyday, what percentage of their success was based on the pipeline and the defensive line? Boy. Remember you had Heisman trophy winners all over the place. It's tough because you kind of get into Nebraska was such a high end. Like that's what you kind of think of like Iowa. I was driven through the offensive line.

So I would think it would be higher maybe in a place like that where they don't seem to land the big quarterback or get the big wide receivers on campus. But Nebraska back in the day, like you said, that Iceman trophy winners running quarterback running back. So that's a tough percentage. And here's another added factor. And I'm just painting the picture at how not simple does it. that if you're Nebraska and your brand, your entire defensive brand is the black shirt. Who sponsors the black shirt,

but? Whoops, ideas. Whoops. To tell me that there's not, there's not, there's not some booster that wants posters and player cards for all the, black shirts for next year. Imagine a dinner when you announce the black shirts.

Imagine that sponsor being able to help announce it. Black shirts. Why would you not do that? Doesn't that help cover some of the NIO business? Yeah. If you tell me the importance of the brand, we're talking about name, image, and likeness, the identity of Nebraska football has been and is the black shirt.

And it was until Dylan Raola came along. But Dylan's gone now. What is the one identifying brand for Nebraska football? Blackshirt. It's not pipeline anymore. Now, somebody can come along and say, hey, we're going to bring back, we're going to make pipeline great again, right?

We want the black shirt's great, but we also, okay. so there's some local business person with $3 million in tow that will sponsor and make sure that from the NIL side of things the pipeline is covered go and get your big boys somebody who will sponsor the quarterbacks because those are the poster boys

somebody who sponsored the running backs it's the running game you know delivery service, you know, some moving company, pipeline moving company, some breakfast house, pancakes are us, you know, it, but that's how it works. The revenue share is the share of,

whatever amount you set. And again, just for grins and giggles, we're going to set it at 20 for our discussion at 12 o'clock. We'll set it at 20 and then say how we're going to split it, right, offense, defense, and oh, by the way, special teams. right, because we lived in a time where Nebraska special teams hurt the greater project, right? We knew, oh, good heavens, we could have won another couple of ball games each year if the special teams didn't suck, right?

So you got to give your special, you got to give Echler some cash to go get some dudes. And quite frankly, we know that some of those dudes are going to come from that second and third level of players. That's second and third 20? Those are special teams guys. Those are the Derek branches, though, the team captain. So there is some value in it. So we'll go through.

We will read more of the text. And then at 12 o'clock, Black, we're going to get into it, man. The numbers, I'm a really good note taker. and when you talk to the bigwigs around the Big Ten and the ACC, they give you some quality information and it just helps. So I will share some of that at 12 o'clock, but I'll get to your text here when we'll come back to one on. Watch live on Facebook, YouTube, or Twitch.

You're listening to One-on-One-on-One with DP on 937 The Ticket and the Ticketfm.com.