1-on-1 with DP – 93.7 The Ticket KNTK - What NIL COULD be: May 3rd, 10am

Episode Date: May 5, 2022

If you were a billionaire, what sport would you buy?What's the number to get top athletes into your school?It's possible to pay entire teams a set amount of money outside of what they make on their own with NILAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

It's time to go one-on-one with D.P. Coming at you live from the Coppull Chevrolet GMC Studios, here is your host, Derek Pearson, presented by Beatrice Bakery, on 93-7 The Ticket and the Ticketfm.com. Welcome to it on a Tuesday. I'll thank the folks from Beatrice Baker for this hour of sports radio talk in whatever direction we end up. in because I particularly have given you no guarantees of where this conversation will end up. 42464-5-685 Sardhammy text

on Honda-Lincoln Hotline. Follow the Sarder Hamond jewelry video stream, Facebook, YouTube, Twitch, and drum roll now. Twitter. Why I want Twitter? Look at us go. We're all grown up. I love Twitter.

We're all grown up. So you know you've made it when you start streaming on Twitter. How about that? Shout out. Shout out that name. Shout out to Elon Musk and getting us. No, I'm just kidding.

He didn't do any of this. He did none of this. He did none of this. He get no credit. And he will like it. He will like it. Although I will take some of your money, please, and thank you. He has so much money. It's an unnecessary amount of money.

He has so much money. You think if I, if I, if you met him, and you asked him for like $100,000 you think he'd just be like well I mean he wouldn't but like he could like he could just like if somebody asked for $100,000

he could just like hand it to you and then just be like okay if all of us asked for $100,000 he could do it oh yeah all of us and he would still have a lot of money he would still have so much money

how do you have what do you why I don't know that I would be good at that at managing all that money yeah I don't think I would I would have to hire multiple people

to manage my money for me would have to manage me managing money I think I'd be okay I would know I would need for I would need a separate house for all the stupid purchases that I made I would need several houses for different

like I would have just a sports house actually that's lie I would buy a team oh I absolutely I would buy a team who would you buy would you buy the Patriots I don't know.

Right? Would you buy the Patriots? If you had Elon Musk. If you could buy any team. Or would you buy the league? Can you? Or would you buy a league? Is that enough?

Would you? Oh, the NBA. Which you would buy the NBA. See, I would buy baseball because it's so many games and so much it's out-dow. I would buy baseball and I would make it fun. How would you make it fun? I would allow fun to happen. I would first off, I would allow the videos to be shared online without penalty of getting the videos taken down.

Because it, I understand the whole copyright trademark like those things. But if somebody is just on Twitter and MLB like posts a video and somebody like has a video and it credits MLB and they post it saying something, that video might not last the entire day. It'll get taken down by the MLB. Like they're just trying to, hell, they're pushing. More baseball on people. But they also want to control. I get that. The NFL and the NBA are like, yeah, sure, go ahead.

Gus says Rico would buy the Knicks and make them good. Dude, if I bought the Knicks, they, I, the thing is, I would buy the Knicks. You would change the uniform. No, I wouldn't do anything. I would buy the Knicks. Just go. And then I would be. I would be Mark Cuban.

Go be basketball. Like, I would go be Mark Cuban. Yeah. Like, I'd just be good. Like, I want to be front row in my own seats. The best thing about Mark, Mark, Mark, to me, Mark Cuban bought this team and then in the arena, he put slurping machines. Boom.

Like, boom. You're the greatest man. You're the greatest owner ever. Like, if I have those money, I'm going to buy the Knicks and then I'm just going to let them be a basketball team. I'm not going to insert myself into like. I think you say that. Dana Snyder said that. And then no.

I would have. No, I would not. Dr. Tom says, I don't think that Elon has an abundance of liquid assets. A lot of his net worth is wrapped in stock companies. etc but still he but he still has he still has billions of dollars yeah like he has money like it be so everybody says 100 k is couch money for for musk yeah i don't i don't i don't know what i would do um in my head all right text on let us know what would you do so he bought

twitter for 44 million so for 44 million like he had enough equity to to to buy twitter 400 he just he just wanted to 400 million 444 424 million dollars. So if you could buy a team for that. What team would you buy? What would you buy? What would you do? What would you do with it?

I'm telling you, I buy the Knicks and I would let them basketball. So for that amount of money, would you put a football team here in Nebraska in Lincoln? A basketball team here? An NBA? That I would want to do. Right? An NBA team? An NFL team probably.

I'm sorry. And you're right. It's $44 billion with a B. Oh, yeah. Billion. So for $44 billion. Would you buy, would you, would you buy your way into the Nebraska Athletic Department? I don't think it should take 44 billion.

No, but whatever, it might. I would buy the NCAA because apparently now you can do something like. Like what would you do? I would take Mark Emmert's job that he is stepping down from. Right. Texas says I'd start the biggest NIL fund, which is like to me, that would not be a horrible thing to do. I would start the biggest NIL fund, but it's not for football or basketball. They have their own.

They have their own. It's for everybody else. Oh, for everybody else. They have their own boosters. If I have this money, I'm doing it for the other sports. Would you make a professional track league? There is. It's the Diamond League.

I would build a beautiful track in the state of Nebraska. And nobody knows about it. Well, they should. I would build a beautiful track in Nebraska. And I would make sure that there's a Diamond League meet here once a year. So for 44 billion So Gus says he bought a royals And not trade every prospect

And lower beer prices to make Nick happy Oh yeah he went on a rant the other day About the beer prices Well he didn't go about the beer prices It was about the hot dog prices Because it was $7 for a hot dog And he says that he likes to judge his food Off of how long it takes to eat it

He's like $7, it's like three bites That's not worth $7 And then he said that he bought beer But the thing is they don't have like the total on the card reader So and she was like just insert your card And he did it without even thinking And then he got back and his friend goes so how much was it? He goes you know I don't know

I don't know and that that happened so many times Yeah he's like I just instinctively she's like insert your card And I did it There's so many times where I have to correct the person And what they're buying doctor Tom says I would buy the panthers And relocate them Get some new management and not have mediocre quarterbacks constantly.

Amen, brother. Amen to that. Amen to that. He had a chance to get Baker and just like, nah. We'd rather stay where we are. Whatever. No worry.

I'm not sure. Like, a part of me would want to buy the WWE or UFC. Which one? Or both. I mean, you have 44 billion. Yeah, I can buy them both. And then make them compete.

Ooh. See, I would buy them both and have WWE performers actually fight in the UFC Like if you have beef with somebody

settle it Like As DP says In the octagon Right Right in the octagon Just to go Okay

Get me Get me Roman Reins And And Brock Lesner And put them Actually in the octagon We know

Brock Lesner can actually Fight Do we know If Roman Reins Can actually Runn's Can actually fight But I'm just not

sure he could fight a national champion wrestler well i don't know the dude went through that tattoo ritual that that he's gone through that is tough a little bit tough uh dusty says what up dp i buy the number one recruiting class for all husker sports and keep paying them to stay for four years that that's not a horrible idea because and this is why i did the whole i oh thing i if you're complaining about it you have the chance to just do better than everybody else yeah I pay them to stay for three years because I want to send them to the NFL. Right. Unless they need to stay for a fourth year.

Right. I'd be like, look, your money, I would say this, but it wouldn't be true. I'd be like, your money runs out after three years. So, no, you just set the deal. Well, you just set the deal. Right. Here's the thing. So for whatever number Nebraska has and it's NIL fund, whatever that number is, whatever that number is,

we now know that there is a way for you to get top athletes here. So once you know what that number is and what their number is, it appears to me. So let's say we're each year in Huskers football, there are going to be 10 players who receive maximum number, whatever that maximum number is, right? Max number. Max, max contract.

Whatever that is. And then you set that up and you do it. And then you do the same thing for the same thing. If you make the start five in basketball, X number dollars. Yeah. And you did that for every sport. You cannot outspend the NIL fund.

You know, why? Because the NIFO fund would be endless. Because boosters would cover you if you're putting a good product on the field. That's all the boosters want. They want access and then good results. And the boosters will be getting their money back if the good results follow

and the players that they are sponsoring do well. And, you know, then they have them come to, you know, what the NIL is. And they have events and those players come and people show up and spend money. You're making your money back. Think about it. You're paying the coach X number, X million. Yeah. Let's use $4 million as a number.

Sure. Right. What if you back that down to three and said it gives us a million a year to recruit the top talent? And remember basketball, you only need. Like you need five dudes. You can make do it four. Well, we'll do five. We'll do five.

We'll do five. Everybody gets 200 grand. Doable. Doable. Rapp. It's a wrap. It's a rap. That is doable with the first couple games.

Right. It's doable. And it's one in and one out. It's one in one out. And that's just the starter. That's just the thing that you do to get this thing moving. And then once you, get them in, then other sponsors and other boosters and other

cash constituency shows up for the other stuff added on. And then you could take care of the second fire. You use the others to build the bench. Yeah, build a bench or whatever you want to do. Baseball. Start nine. 100 grand each. Doable.

Completely doable. Right. Right. It's a done deal. Football. You could say, let's say because the numbers are bigger. Let's say if you're starting at the University of Nebraska, 100 grand, coming in the door, so you know as a recruiting thing that, listen, you can go to South Dakota or you can go to North Dakota, you can go to South Dakota State, you can go to all these other places. But if you come here, not only are you going to be around people of your level and caliber, but we're going to take care of you.

Doesn't that simplify recruiting? You would think so. There's simplicity in this stuff. But this is why I get frustrated when the rest of the distracting peripheral conversation happens because focus, people, focus. If you told me that Nebraska has one of the top NIL funds in the country, then based on your statement, you know what the number is. You have a number. So what is that number? Is that number two million, three million, four million?

You can't tell me that you're going to compete with the powers if they're doing $3 million for a star player. And that means they have $3 million in the fund. For one person. For one person, not alone, everybody. So $3 million here at Nebraska. Let's just say $3 million. Right? You could get $30,000 players on the roster at any given moment for that $3 million.

I'd like to think that's a pretty solid team. That seems to me like a pretty solid. solid team. I would like to think so. Right. And if you're not doing well with that, then the issue is not the player. It's the people who are picking the players or the payer who's managing the players. Because you have to think that's $100,000, you know, whatever, however the payments come out to it.

And then if that's working out, if you're doing a great job coaching and this is working and you're winning, that can then lead to professional professional uh well it's endemican to you know building the building the facility after all this is said and done because of the contributions made and because he took so imagine that if you're having that sort of success it returns it does it returns and those players will see those plays will see that and they'll be like okay i get a hundred thousand here i become a pro i make that much they took care of me i'm going to help out i'm going to give it back and i'm going to take care of somebody else right i'm going to give it back right or i'll just do that. And for everybody, and then you can make some agreement.

Most athletes think that if they had that sort of success, that they will pay back, right, that they will put that back in. But remember, and the $100,000 is steep. We could say $50,000. I'd take $50,000. Well, for $50,000. Right. For $50,000 for every starter, that's a million bucks. You're not talking about.

Doable. Right. Like, I don't understand. And then, you know, to go through this thing that happens, if it's structured properly and it's managed properly, why is it being done? Like I would ask the question, why didn't the NCAA do this before? Right?

Because it was greedy. The greed is the only answer that answers why student athletes weren't receiving money before. Right? Like, that's it. Except for there are people who would much rather win and would rather pay to win and have people show up, right? So there's always the boosters who want to come in and say,

listen, what's it going to take for us to be successful? Why? Because it's better for the community, it's better for their business, it's better for their lives. We know how much better it is when we walk in here and talk about good stuff rather than talking about bad. Like, we don't get to control that,

but it's much better for us to come to work when Husker athletic programs are successful. then what it's not. It's better. It's easier. It's more fun. Right. But we also get more leverage when it's bad. Like it's an easy day to come in here when it's bad because the conversations are simple. There's a lot to talk about.

Right. There's a lot to talk about. It's not preferred. It's not preferred. No. It is not preferred. But what I would ask is if money allows you an opportunity to do better within the programs and why don't you just be functional and how you do it. We're not talking about ridiculous amounts of money when it comes to collegiate athletics.

We're certainly not talking about egregious amounts of money for the University of Nebraska. Look, if you put $100,000 into the gymnastics program, how much better is the recruiting going to be off the charts? Yeah. Ten young ladies at $10,000 extra when they're not getting any right now. Now, guess what? People are going to, wait a minute, wait a minute. $10,000?

Wait a minute. Sounds pretty good. I mean, think about it. If you could go through and say through NIL deals and proper funding and proper management, again, with boundaries set by the university and the community. Because community controls what is right and what is accepted by the university. So the community says, you know what? We love the volleyball program, and you've got 15 girls, and we want to make sure that those 15 girls that we constantly get the best 15 girls.

We're doing that now, but imagine how much better it would be getting over the hump if you said, I don't know, an additional 10 grand for every volleyball player. It's not a lot of money. No. It's not a lot of money. It's not. And when you look at the, it's a lot of money to a college student. It's a lot of money to every college student.

right and that's just your starter right that's that's your starter that's what gets this thing as a stipend rather than like just n i.m it's a stipend right you set that and it's common 30 baseball players 10 grand each quick math 300,000 dollars doesn't break the bank doesn't change the budget doesn't affect the bottom line in a negative way if it's functional and forward thinking and proactive, Nebraska can once again get it under control and look good for it. Like, again, the agreement, the athletic agreement,

the academic agreement that you could pay students in good standing six grand at the end of each year if they finished a year that way. Well, that deal was set in motion in 2020. You had three years to put, money aside to get this done because it's in the budget anyway. That wasn't some random number that they came up with. That's a number that was in the budget and they went, okay, this is something we can move

to student athletes and go, look what we did. Well, no, that's what everybody should be doing. That's what everybody was allowed to do. And now you're on board in year three rather than year one. You did the same thing. If you wait, you're going to look, you're going to take away your shine. You're going to take away your ability to say, we did the right thing because it was the right thing to do rather than everybody was doing it.

You can't say, look, we're good people if more people have been doing the thing before you, and you're only doing it now because you got caught not doing it. Well, here's the thing. You can't, you, you can't, the deal isn't for performance. The NIL deals aren't for performance. Therefore, connection to that student athlete and their name, image, and likeness. being able to work in agreement with the student athlete. And the agreement that they have with coaches,

the same things in play. Coaches can leave even with the contract. There's buyouts. Like you can't ask something of the student athletes that you don't ask with coaches. That was the student athlete issue all along, was that coaches have the freedom to come and go as they please with buyouts and people were openly negotiating buyouts

through tampering and through otherwise. So student, why would you ask more of the teenagers and the 20-year-olds than you do the 40 and 50-year-olds? That's a good question. Right? And you allow student athletes to transfer

or to change majors. So if they can change majors, then why do you care? Like we were having the conversation with the folks from from talking tens and I asked a question how many people were fully formed at 17 years old very few if any right so why would you hold somebody to a 17 year old to a 4 year commitment you're never the same person at 21 that you were when you were 17 you better not be you got to grow you're at college to grow expand evolve get better right so

And then your value as a 17-year-old high school senior is not the same as you at age 20. So why would you not allow the person to reset their value at age 20? You're worth more to an employee at 30 than you are at 25. So why do we work backwards into thinking that you need to have control over all the, no, just be proactive in doing good things for the people involved so that, the best is paid off later. It doesn't make, like, there's silliness. And the universities could go.

There's going to be one university who says, you know what we're going to do? We're going to be proactive. We're going to create a value system based on revenue for each program that we deal with. And then we will set a number. And remember, none of the coaches can say anything because guess what?

If your coach is making $6 million, there's enough money in the program for everybody on that roster to get a piece of this money to benefit the coach. And then you can say, hey, coach, guess what? We'll put $3 million on the back end based on wins, on production, on good standing in the community and in the NCAA and in the Big Ten Conference or the PAC 12 or the ACC.

Like we know what the, we've got the revenue sheets for every program. We know how much money is brought in. We also know how much the boosters are putting in that never reach the ledger. Like, we know this happens. Yeah. So imagine how wonderful it was going to be if you said, hey, volleyball, because of your success, you deserve, and we as a group of collective regent members, right, said, we're going to invest an additional $150,000 a year.

year annually to the women's volleyball team. Simple. Sounds great. Simple. Guess who all comes running for this? Everybody who supports volleyball team. Let's do it for soccer. Let's do it for soccer.

And they come together and they say, look, we didn't get the $8 million we got for football, but we got $80,000. And then we distributed amongst 15 soccer players, 20 soccer players. Do you think those soccer players are unhappy about that? and I think they're pretty happy They're pretty happy about that. Yeah. Right?

It helps with the tracking. It helps with the revenue streams. It helps with the engagement. It helps with the discussion over NIL. It reduces transfer portal issue, but it also makes you a bigger player in the transfer portal because everybody knows that you've got your stuff together. And you know the value of being a football player at Nebraska

is different than being a football player at Nevada. And so it should be. Yeah. Like people get caught up in the nonsense of paying attention to the shell game of the people who are maneuvering this thing to get you to talk about things rather than focus. Focus. You could put 100 grand into each of the 22 programs. That's $2.2 million that you could immediately satisfy. 80% of the people who are in those programs.

100% of the people who support those programs. programs. And it changes the way business is being done outside of the program. But instead, folks want to sit and play the shell, the mentally lazy shell game, which is follow the dollar, follow the nonsense. No, what I want to do is remove the shell, show what's under it, and then make good decisions based on it in advance, proactively for the good of everybody involved. because it simplifies the conversation for the fan base. It simplifies student athletes and parents

knowing exactly what's happening within the program. It makes the boosters happen because you get to see value for your buck. Exact dollar. There's no mimicry. I don't have to hide. There's no shell game. I don't have to play the coin in your ear game to get people to give me quarters. No, what I'm going to say is,

ladies and gentlemen, this is how we are going to do business for the greater good of everybody involved. Simplicity for the chancellor and the president, simplicity for the athletic director, simplicity for the directors, and simplicity for the compliance folks. Parents will know coming out the gate.

Listen. Son, daughter, I can send you to South Carolina, Nebraska, or USC. And here's how they're all doing business. And remember, 17-year-old Rico, you're going to be different in two years than you are now. I will ask you to commit four years, but I know that through this policy, and because we're doing business in advance, you're going to commit the two. And because I'm treating you right from the get-go,

I'm going to assume that you're going to want to be. here because I gave you exactly what I told you I was going to give you when nobody else could do that and I gave you enough to get you started and then once you got here with 10 grand in pocket 15 grand 20 grand 100 grand you can now get to work in that space because they've put you on the shelf at this value and you're one 100,000 dollar kids but everybody gets something Why? Because we can. More important, because we should. And that's how business should be done.

So, yeah, if I got $44 billion, guess what? I changed the way business is being done. With where to break. More one-on-one when we come back. Download our app by searching 93.7, the ticket in your app store. You're listening to one-on-one with DP on 937 the ticket and the ticketfm.com.