2 Bears, 1 Cave with Tom Segura & Bert Kreischer - Taking Over The Vegas Sphere w/ Dana White | 2 Bears, 1 Cave
Episode Date: September 16, 2024SPONSORS: Right now, Tonal is offering our listeners $200 off your Tonal purchase with promo code BEARS at https://tonal.com/ Go to https://bluechew.com with promo code BEARS to try for free Try V...IIA Hemp! https://bit.ly/viia2bears1cave  and use code BEARS! Download the CFO’s Guide to AI and Machine Learning at https://NetSuite.com/BEARS Welcome back to 2 Bears, 1 Cave! This week, Tom Segura and Bert Kreischer went all the way to Las Vegas to chat with it's biggest fan...and also UFC President, the great and powerful Dana White! Dana just pulled off another one of a kind UFC event, this time inside the Vegas Sphere and he chats with bears about it's significance and connection with Mexican culture. Tom and Bert also bond with Dana about being fathers and pick his brain about some of the fathering techniques he has used on his own offspring. They also talk all about Joe Rogan and how Dana found the perfect ambassador and announcer all in one comedic body. Of course, you can't have Dana White on a pod without talking about gambling so the bears ask him loads of questions about his big wins, craziest stories, and the allure of baccarat. Nobody loves Vegas more than Dana and you might feel the urge to book a plane ticket after you listen to this guy talk about it. Enjoy! 2 Bears, 1 Cave Ep. 254 https://tomsegura.com/tour https://www.bertbertbert.com/tour https://store.ymhstudios.com Learn more about your ad choices. Visit megaphone.fm/adchoices
Transcript
Discussion (0)
All right. We are here. Another episode, two bears, one cave. We're in Las Vegas and we're
being joined by the one and only Dana White. Dana, thank you for coming today.
Thanks for having me boys.
We're talking about our kids a second ago. Here's what I'm thinking already. Just, just
in the brief conversation we were just having about your kids. They seem to have like the same drive as dad
because you got like three kids that are killing it.
Like, did you instill this in them?
Because this is impressive stuff already.
I don't know.
I think, you know, I've thought a lot
about this type of stuff.
I think, you know, some people are born with it
and some people aren't,
but it definitely, the environment you grow up with helps.
And you know, like, when you have boys, which you do, as a father, you know, you feel like,
and especially if I'm their father, you feel like the first thing you have to do is teach
them how to fight.
So my kids trained in jiu-jitsu and Muay Thai and boxing and all that stuff at a young age.
But it's fascinating how they become who they're going to become.
Right.
I was always a fight guy like watching football and I'll watch some of this, some of that
and whatever.
But my oldest son was in love with football, like absolutely fell in love with football.
I remember watching that documentary.
From the first time he ever started playing and you know then he played at USD
for four years and he was devastated when football was over and then now he's moving
on to the next chapter of his life. My other son is Aiden loves anime and comics and all that stuff
and he actually boxed too. He actually had a fight. He did one fight out in Boston.
And then my daughter, my daughter is so driven.
Like I was telling you guys,
we never had to wake her up for school.
You didn't have to tell her to get ready to go do this.
She does everything on her own
and is so highly motivated.
It's insane.
Yeah, it's funny when you have, like when I have two
and you think that like it's gonna be a replica
of your own experience in a way.
So like my dad loved football and I love football.
And when I have two little baby boys, I was like,
man, we're gonna be like a football house.
And when I'm watching football, they will walk in,
look at the TV and go, oh my God.
They're like, can you just put something else on?
I'm like, this is the first book,
I thought we were gonna do this
for fucking the rest of our lives.
And they're like, this is the worst.
That's RuPaul's Drag Race.
Yeah, they're like, this is bullshit.
No, it is fascinating to see
what kind of people they become.
And you're at the age, your boys are six and eight,
they're gonna start to form who they are right now.
Oh yeah, you see it.
And it's fun though.
It's fun to watch.
One's obsessed with cars, and I like, so it's like, that's fun. And the other. Oh yeah, you see it. It's fun to watch. One's obsessed with cars
and I like so it's like that's fun and the other one is like cars are lame. They just like they
get their own identity, you know. It's so true. It is fun though. It's so true. Same parents,
same household. Yeah. Yet they all become different. They all become totally different.
It's really cool. I say it all the time time one of the greatest things you will ever do do you can't a weird question?
But like you didn't grow up a rich kid
No, but your kids your kids grew up rich kids the exact opposite of my kids. I grew up the exact opposite of my kids
Single mom who worked all the time me and my sister
My dad was never around and when he was,
you didn't want him around, you know, that kind of stuff.
But I would say it all the time.
I wouldn't change my upbringing for anything, man.
There's different, you know, you see these people
who grow up victims, like, you don't understand.
I grew up and I had that, that, that.
Yeah, so I didn't have any
role models yes you did yeah yes you did yeah yeah tons of role models around me tons of people who
showed me exactly what I don't want to do and what I don't want to be yeah just the perspective is
all it is like you think this role model is supposed to be you know some big hero that does
this and that don't know there's tons of role models in your life that you need to learn from.
Well, a lot of people talk about their life and they lead their narrative is, here's everything
that's stacked against me. Like they lead with that as, and then they go, so this justifies
anything that doesn't work out for me because it wasn't supposed to. Like they're just, they're
just like highlighting how hard it is. And they're just, they're just like highlighting
how hard it is.
And you're like, yeah, it's hard.
All this is hard.
It's hard for everybody.
Life is hard.
Life is hard, yeah.
I say it all the time.
When you get out of bed every day,
life's standing right there to punch you right
in the fucking mouth, man.
Yeah.
And you got to get up and get ready to go every day.
Can I ask you that?
Cause I, I don't know that this is an old Boston story
I heard. I don't know the full scope of this,
but I have to ask you this.
Did you have direct interactions with Whitey Bolger?
Never. Never. Never.
Never.
As far as I know, in those days,
I don't even know if I ever saw him.
Okay.
You know, you knew he was there.
You knew his presence was in South Boston.
But he had lots of guys that were under him. Yeah. I dealt with the guys that were under him.
I never, as far as I know, I never ran into Whitey Bulger.
But I didn't even know what Whitey Bulger looked like until after.
You know, this is before the internet. Yeah.
You know, so, you know, if you saw him in the newspaper
or something like that, which, you know,
I'm in my early twenties, I'm not reading the newspaper.
So I don't even, I don't know if I ever saw him.
Are those, are the people that he,
you dealt with terrifying individuals also?
Yeah. I mean, I mean, if you look now at the,
at the movie and read all the, they were burying,
they were killing people and burying bodies.
And you know, these guys were killing you.
That was scary fucking shit, yeah.
So when I lived there, it was like,
these guys didn't even know what century it was, man.
It was like, and they had this thing
where you couldn't call the police.
So, and if you did, now it makes sense,
they were telling Whitey Bulger who was calling the police
because he was working with the feds.
So in South Boston, if somebody did something to you, right?
They fucking, there were guys shooting each other and shit.
Like somebody would walk up and shoot you,
you'd have two options.
You forget about it or you fucking retaliate.
I mean, that was kind of how it was back then. You know, it was crazy.
That is that that sounds like another era.
It was. Yeah, I mean, it was like, it was the early 90s, late 80s, early 90s. But it
was like, fucking, like I said, another century, man, it was so crazy. And when you're that young, you realize it's a dangerous place,
but you don't really realize how serious it really was after.
Yeah, of course.
You know what I mean?
You look back on it and you're like, oh my God.
My guy, Peter Welsh, that I sought out, this guy was a street fighting legend in Southie.
So I went looking for this guy because I wanted to quit my job. And I wanted to work under him and have him teach
me everything about fighting. But this guy was in like in the middle of all that shit
and and the stories that he has today. And when you hear this stuff, it's it's it's literally
like watching every fucking gangster movie I've ever seen from casino to Goodfellas to
you know what I mean? It's it's that type of shit.
I remember watching a doc. My first job like out of college, but I used to work for America's
most wanted. So that's cool. Yeah, we would like profile whitey all the time.
That is cool. Yeah, that he was number one most wanted list, right?
100% Yeah. And we did multiple episodes on them. But one time I was watching
this thing where they were interviewing his old right hand guy. I think Kevin Weeks was
his name. And Kevin told this story about how it was like a chick stepdaughter and,
and Whitey was getting really annoyed by her. So he goes, he strangled her one night and
he killed her and we put her in the basement. He goes into think about it. So he goes, he strangled her one night and he killed her
and we put her in the basement.
And he goes, and the thing about it,
he's like whenever Whitey killed,
it would just make him relax so much.
He slept for like two days.
He was just so, he was in such a good mood.
And you're like, Jesus Christ.
Like that was him, for him was like the spa.
Like he ch think somebody out the guy that he killed the girl that he killed was his right-hand man
I think his name was Stephen Flemming. Yeah, the rifleman Stephen Flemming. It was his stepdaughter
Stepdaughter, right? Yeah, and they're like and he was like and now he was like happy
Yeah, this is scary fucking story real shit man. Yeah, is that shit still around?
No, not anywhere that I've seen.
It's not in Vegas.
Because you're in what they argue, like boxing, and this is apparently the most corrupt place
in the world.
Is that, they say that boxing's rigged.
This is definitely not the most corrupt place in the world, that's for sure.
This place is so regulated now.
I mean, this place was definitely built by the mob.
Yeah. But this city is regulated. That's why there's sports here now. I mean, I tell people
this all the time about gambling, right? If you really are a gambler and you like, even if you're
in your fucking podunk town, they got some shitty little casino down the street. Get a plane ticket and fly to Vegas and gamble
here. Yeah. The gambling here is way more legit than any of these other fucking casinos
that they pop up anywhere else. The only one that's even remotely close to here and it
is close is Boston. The encore. Really? Yeah, the encore in Boston is the closest thing to Vegas
that you'll find out of.
The most important question that I think anybody can ask you
is definitely let's talk about Blackjack.
Okay, yes, yes.
So you are-
This is fucking perfect.
There's so many stories about you.
I have friends that have played with you
who shall remain nameless, but it's like legendary.
Were you first of all, did you always love blackjack?
Because I love blackjack.
Well, I've always loved gambling.
Gamble.
Okay, hang on.
Let's start here.
Can you I have a video about me loving drinking.
I love drinking.
Yeah, I can tell I just yeah.
Yeah.
Can you fucking noon?
Yeah, I just flew in from Savannah.
I've been drinking all morning.
Dana, I didn't stop last night.
It's fucking noon. He's I just flew in from Savannah. I've been drinking all morning, Dana. I didn't stop last night.
It's fucking noon.
He's got a bottle of vodka this big.
Yeah.
Hey, give me a, what do you love about gambling?
Explain gambling to people that the men and I said might be listening.
Like explain what's beautiful about gambling.
I have a passion for gambling, but it's a little more high stakes.
I can't fall in love with a hundred dollars on a hand, but like what do you love about gambling?
I'm curious. Good question. So I love the energy of a casino. I love walking in. I love the energy
of this city. This city gives me a different type of energy than any other city in the world.
I've traveled the world. I go everywhere. We stay in great hotels. I got, you know, places in other cities and all this shit.
When I land in Vegas, man, and I see the fucking strip
and all the lights and I get out and you feel the fucking heat
and the just this city just pumps me the fuck up.
And, you know, now it's got all the best restaurants
in the world, all the best shopping and the biggest, you know,
casinos and highest stakes gambling
that you can do anywhere in the world.
And it's regulated, right?
There's no fucking cheating here.
There's no bullshit.
I told the story, I played in some shit fucking casino
and Canada, the Canada, New York, Buffalo border there,
the Niagara, fucking scumbags up there,
cheating, lying, dirty motherfuckers at those casinos.
Oh, scumbags.
We use the word indigenous.
Scumbags.
So if you live in any of those areas
and you think about gambling,
just jump on a fucking plane and go to Vegas.
It's, you got a much better chance of winning.
Best restaurants. 100%. You walk into a casino, you smell it. 100%. You smell a little bit
of cigarette, a little bit of cigar, and a lot of luck. 100%. And that's the other thing
that I love about, about casinos, you know, they become pussified a little bit
like the rest of the world has, but I don't smoke, I don't do any of that shit, but I don't mind when people are fucking cranking off cigarettes
or cigars or whatever, do your fucking thing.
You guys are in Vegas.
Everybody comes to Vegas to do whatever the fuck they want to do.
And if you don't like it, then get the fuck out of the casino.
Smoke's bothering you.
Fly back to wherever the fuck you came from and don't come to Vegas.
Vegas is where people can come and do anything.
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Anyway, when I walk into a casino, I love the fact that it's me versus them.
Right. This big powerful casino versus me. And we're going to go fucking toe to toe tonight. I love the fact that it's me versus them, right?
This big powerful casino versus me,
and we're gonna go fucking toe to toe tonight.
The other thing that I love is,
Vegas, no matter how much money you have or don't have,
it's the only city in the world
where you can go out one night with 200 bucks,
have the greatest night of your fucking life,
and go home with 1500.
You know what I mean?
Yes.
That's what I love about this city.
I think another thing, this is like my own assumption here,
is that you are a high achiever.
You've had a lot of big wins.
You're a winner.
You get behind things and you win.
And I think some of that extends, like when you don't have a pay
preview going on, you don't have a fight, you go there to gamble
and it's another win.
It's another chance to get a charge of like tonight was a great
gate at the arena.
Well, tonight I just fucking won again here.
I think it's part of the drive.
It's the same thing that like Jordan, it's like, you know, he's
the best player and then he's playing golf and he's like, we're
playing 100 grand a hole. He's just getting more wins. It's just wins and wins, he's the best player and then he's playing golf and he's like, we're playing 100 grand a hole.
He's just getting more wins.
It's just wins and wins.
You're not wrong.
That is exactly what I mean.
And listen, you don't go out and you don't win every night.
Of course, I look at each year as a war and there's little battles inside the war.
Whether I win or lose or whatever happens to me every night.
There's this road called Summerland Parkway that comes down and goes
down toward my house. Every fucking night when I turn that corner, literally the whole
Vegas, you know, the entire Vegas, I film it at least once a week and post it. I love
this motherfucking city. You love your city that much. I love that. I don't know if anybody
loves Vegas more than I do. I don't know if anybody loves Vegas more
than I do. I can't tell if the city was built for me or if I
was built for this city. But sounds like you guys are a good
match. It's fucking awesome. When I was literally playing last
night to one of them. I literally grew up and play
blackjack. Okay, we like we toy become a rock guy now. Oh, you
okay, we have to get there. Well, I haven't played blackjack
in like six months. Okay, hold on. Let me ask you a blackjack
question first before we go back. So we're on the road a lot. We
play casinos all the time, the bullshit ones and the great
Vegas ones. And for me on the road, you know, we have our tour
crew you show up. blackjack is like one of the things we do
like it's like my tour crew. It's like a fun thing. We go to
the table and we play together and we have fun doing it
There a lot of people know who play blackjack, you know, there's the book you play
You know the strategy of like, yep. Here's when you split this way you double out
Do you do any of this or are you just like I do whatever the fuck I want whenever I want
No, I can I say something I've been at tables where they've said this is what Dana does
I've been at tables. They've said this is what Dana does. I've been at tables where they go, this is what Dana does. Is there like, yo, it's, it's like a fucking
14. He takes the fucking hit. Like it's, you seem to, yeah. Yeah. It's like, so when you're
playing, yes, you play by the book and you do if the cards are are feeling right, right?
If you sometimes you get a goofy deck where no matter what you do, you can't fucking you'll get a you'll get a 20.
Yeah. And they'll pull out some fucking seven card 21 or push you on a 20 and things like that.
When your night is going that way.
Yeah, you got to do all kinds of you got to throw the fucking kitchen sink at them, whether it's play one hand, two hands, three hands, split shit,
you're not supposed to split double on shit.
You're not supposed to try to, you try to fuck up the shoe anyway you possibly can.
Because what you're trying to do and what I try to tell people is people will go in
and I don't know if their mentality is you have the guys that you guys all come in from out
of town you're on a bachelor party yeah right yeah and the mentality when you
come in is I'm bringing two grand this is what I'm willing to lose in Vegas
right oh fuck instead of I'm gonna bring two grand and I'm gonna I'm gonna turn
this two grand into another thousand. Right?
If you have $2,000, you're not going to come to Vegas and win a million fucking dollars.
Right?
It just doesn't work that way.
There have been crazy stories throughout the history of Vegas where guys have walked in
and just fucking pulled off amazing things that you know, you hear these stories and
that's almost like the fantasy that everybody has.
Of course.
And in the history of the city, it's probably happened seven or eight fucking times, you
know what I mean?
Yeah.
Where a guy walked in with a few hundred and killed it.
But if you go in with the mentality that I have, if I can double my money, if you have
a thousand and you win a thousand, get the fuck out.
Yeah. But that's not the menti- because people are there to have fun and and you and you
your three other buddies.
There's five at the table and you're having drinks, you know, and you're laughing and
telling fucking stories.
You're in Vegas.
This guy's fucking staying on a 16 when the deal is showing a 10.
Yeah, right.
He stays and then you get the fucked up card and everybody gets murdered.
Yeah, and that's what Vegas was built on all the guys
You know you have millions of people that come in to the city throughout the year that are just there to fuck around and have fun
Yeah, and then you have fucking killers
I'm talking snipers that come in that the casinos actually have to be worried about and
And you know they go toe-to-toe
There's this guy what the fuck is his name? He's from he's from Japan worried about and and you know, they go toe to toe.
There's this guy.
What the fuck is his name?
He's from Japan.
I've been saying his name for like two weeks now.
He just came in.
He plays Bacharot rich fucking Japanese dude.
This guy's a fucking gangster.
Just beat them for 50 million dollars.
50 million.
Beat the Venetian for 50 million playing Baccarat.
Then I heard, I was at-
We gotta get into Baccarat. I was at Bellagio the night that he was in there
and he'd lost 25 million at Bellagio.
And the whole place was like buzzing
that this guy was there and had lost 25 million over there.
But yeah, there's these fucking dudes that come in out of Asia.
Yeah.
So how I started to learn how to play Baccarat is I went down to the High Limit Room at Caesar's Palace.
I love Caesar's Palace.
So I go down there and it's all Chinese and Asians down there and they play baccarat. They will they will fucking sit there
7 30 at night till 10 o'clock the next morning. She's and they're sitting there. They got their
cards. They're writing all this shit down. I learned how to play baccarat from them from the
Chinese. Those are all my people now down to Caesar's man. I literally just get in and I
fucking sit with them and the women are even better than the men because the women have more
Patience than the men do and they sit there and they pick their shots
I learned how to play baccarat from the Chinese down at at Caesar's Palace. Holy shit fucking awesome
I got I've never done it is baccarat more fun than blackjack. Yes, it really is
And I never thought that I would say that in my lifetime. I don't even know how to play
I don't know play I play. I didn't either.
How long does it take to have a paddle? They have a paddle, right?
I literally invested like three months into sitting in with these with these Chinese people
and learning how to play, watching what they do and learning, you know, the rules and the
do's and don'ts of the game. And so I started playing seriously in January and I beat them for a million a night for,
I don't want to, I want to say like 23 trips.
What?
23 trips, I beat them for a million a night.
Then we're about to go on a or going
out of town somewhere and I'm in there. We're literally supposed to be on the fucking plane
in like 25 minutes and I get clipped for 5 million. And so we had to jump on the plane
going to trip. I come back beat Bellagio for three million.
And anyway, it's just been that,
this is what's been going on.
You're the best.
I beat Red Rock last night for 750,000.
When you play, when you play Baccarat,
you win so much more money.
What type of wages are generating?
You know what I mean?
So you can bet 450,000 a hand at Bellagio.
You know what I mean? What happened?
So you can bet $450,000 a hand at Bellagio.
You can bet $350,000 a hand at Caesars and Red Rock lets me play $100,000 a hand.
And it's because I don't know anything about the game.
A hand is it over quickly?
Like is it a complicated or quick thing?
So what happens is you guys got to come do this one.
Yeah, I want to.
Absolutely not, I want
You know, I just love I love the tickle of gamble the gambling the game thing I love about gambling is when you're not thinking about drinking. You're not thinking about your family
you're in the moment and
Everything's tingling inside you and you go and your heart's racing, that moment of gamble is so sexy.
But it's got to be worth something to you. That's the thing that with me is that it no longer is
worth something to me. So like I'm not willing to bet that much money. It's got to tickle you.
Like then see, then you don't get the rush. Yeah, the rush is what I want. Because they always say
and I don't know if you've ever heard this. You're preaching to the preacher here.
When you're gambling on Blackjack,
and they go, and you,
that first time you reduce your bet,
you know, you go like, you've been betting a thousand
and you pull it back to a hundred,
then someone goes, oh, you, I guess you,
this is how you want to hit Blackjack.
Like you're always going to get Blackjack
on the time you pull your bet down.
Well, I don't do that.
I go fucking hard.
What's your number? What's your number?
What's your number cuz I know my number for a bet that where the rush kicks in well
Like when I I love the feeling of going like I'm all in like I love that feeling of going
This is all the money. I brought to the table. I'm putting it all on black. I love that
Feeling what's your number if that's my thing is about winning. I want to win. I want to, I want to come. What you said is dead on. I want to beat them. I want to win. So I'm not there. You know, you'll get these guys that'll go in there and fucking play for 10 hours. I played for fucking 1819 hours. If I'm there 1819 hours, that's not a good fucking thing. That means I'm getting
my ass kicked and I'm trying to get back out. What I do is I go in and I try to be strategic
and I try to be disciplined. Right? So you go in, you bet as big as you can, you win
two or three hands and you get the fuck out of it.
And you do that a lot?
100%.
100%? So wait, take me-
Listen, if I'm betting 450,000 a hand,
and you win three hands, do the math.
It's over a million dollars.
So-
You get the fuck out of there immediately.
No, a thousand percent.
When you say though, the hand on back rep,
tell me how you were about to tell me how-
So this is how it works.
So you need to bet, you can bet banker or player. Okay.
Right?
And the way that you win,
there's a natural.
A natural is the equivalent of a blackjack.
Okay.
And blackjack.
So if you get an eight or a nine,
it's called a natural and you automatically win.
Automatically.
Unless the dealer flips an eight or a nine and then it's a push.
Okay.
You know what I mean?
Okay.
So an eight or a nine, when you the hand.
Okay.
If you get anything else, the one who gets closest to eight or nine wins.
Okay.
So like seven would be close to?
Yeah.
Seven is good.
I had some people with me last night that it was their first time playing.
Yeah.
So kind of walked them through it and they played with me for probably, you know, I had some people with me last night that it was their first time playing. So I kind of
walked them through it and they played with me for probably, you know, I had already won. So I was
just fucking around with them to kind of show them how to do it. And they all walked out of there
with money last night. But I'm telling you, Embokara is the closest game that's the closest to 50-50.
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(*phone ringing*)
Hamburglar, why are you calling?
Rubble, rubble.
McDonald's has a new biggest burger called Big Arch, made with two 100% Canadian beef
patties, a new delicious sauce, and all the McDonald's flavors you love, and wait, you
want me to help you get it?
Rubble.
Come on.
Compared to beef burgers on McDonald's current menu at participating restaurants in Canada.
You know what I mean?
Odds wise.
Yeah.
Okay.
It's a 50-50.
Weird question.
Okay.
You sit down at a baccarat table.
You ready for this?
Yeah.
And there's four fighters that you're really excited to sit with and gamble with.
Who would those four fighters be?
And then four fighters that you sit down on a bock rot table
and go, this is gonna be fucking exhausting.
Oh, fuck, I don't know the answer.
I mean, listen.
No, no, no, Dana.
You've never bit your tongue once.
Well, there's lots of fighters that I like.
And Sugar Sean and I were together the other day
filming this thing with
Tom Hardy for Venom the new Venom movie coming out and you know Sean's a great
dude and yeah and Sean has that McGregor mentality you know what I mean
yeah he's a smart kid he you know he understands the business and he gets
everything he's easy to work with because he he gets the business and he gets everything. He's easy to work with because he gets the business.
Some of these guys are so fucking stupid and don't get it.
They're short-sighted.
They don't see the big picture.
And you know, there's nothing you can do for those kinds.
They are who they are and they're gonna do
what they're gonna do.
But you got like Connor McGregor and-
But was Connor frustrating?
And Sean and Ronda Rousey.
Ronda Rousey is the greatest athlete I've ever worked with.
For real? Not even fucking close. the greatest athlete I've ever worked with. For real?
Not even fucking close.
The greatest athlete I've ever worked with.
She was, she was so smart.
She built the women's division.
Women are not fighting in the UFC.
Had not been for Ronda Rousey and how she approached it, how she approached me.
Then once she got the opportunity, what she did with it,
I mean, she's incredible.
And look at what she's done after the UFC.
I mean, she owns real estate everywhere.
You know, she's got, she built this little ranch
and farm that she has with her husband.
She's the reason I plant onions when they start to sprout.
Yeah.
Yeah, during the pandemic, I saw she was planting onions and I was like, I start to sprout. Yeah. Yeah.
During the pandemic, I saw she was planting onions and I was like, I'll do that.
And it grows like nine onions.
Yeah.
But wait, is it, is it, where do you live?
LA.
Okay.
We plant onions in LA?
Yeah.
Next to my marijuana.
Hey, hey, wait, is it frustrating as a business owner who makes good money, right?
On a business paradigm.
And then to have a guy like Conor McGregor show up
or Ron Rousey who changed the game on you.
No, I love it.
Really?
I fucking love it, man.
That's like my favorite thing.
Like when we first found Conor and I've told the story,
I was like, I told Lorenzo, I had dinner with him.
And I'm like, Lorenzo, I don't know if this guy
can fucking throw a punch.
I don't know if this guy can fight
But if you can even throw a fucking punch, he's gonna be like the biggest star ever. You knew it
Oh, I fucking knew it the first night. It was like charisma and 100% really his energy his personality
But is it and he's not a dumb guy Connor McGregor is a smart guy
He gets fucking business and and and, and, no, it's clear he gets business,
but don't you get a lot of people who like in the,
especially in the fight game who come in with a lot of bravado talk a lot of
shit, but do you, are you able to then register or this is kind of like false
bravado? Like this isn't, you know what I mean? Like the difference between like,
it doesn't matter to me. The thing is with me is when you,
when you come in, whoever you are,
that's what I'm selling, right?
What I don't like is there's people that come in
that are pieces of fucking shit.
There's guys that are bad guys.
My job is to make sure you don't know
who the fucking pieces of shit are.
You know what I mean?
That's my fucking job.
That's what I wanna know.
I can't tell you, honestly, I was sitting on a plane today and I went, I've never met a
UFC fighter that I didn't like.
Every single one, Cowboy, Izzy, Connor, Nate, every single one I've ever met, I've always
enjoyed them.
Cowboy, I've said it twice.
You know what's been awesome?
As the sport has gone like this, right? For some reason, because this sport was so,
you know, where we came from 25 years ago,
shit on, wasn't allowed on fucking Pay-Per-View,
let alone TV, you know, we never lost that connection
with the fans, you know what I mean? Yeah, it's still to this day,
this sport that if you go to a UFC fight, the odds of meeting
some of your favorite fighters are fucking almost 100%. Yeah,
you're gonna meet them, get pictures with them, sign stuff.
And they're all really good to the fucking fans.
It's just that is the sport.
It's true.
And it's cool that like your sport,
you are the most candid guy running one of the major sports.
Like all the other heads of sports leagues,
it's very corporate.
All the answers are, you're just like,
I didn't get anything out of this.
You don't know what the guy really thinks about anything.
It's just like a official.
It's a lawyer statement.
And then also those leagues oftentimes make sure
that their athletes also don't become authentic,
are not authentic.
And then the athletes kind of give these canned answers too.
I don't disagree.
It's really boring. And that was something that I never canned answers to you know, I don't disagree.
It's really boring.
That was something that I never wanted this to be.
Very cool.
And I've always encouraged the engagement between the fans and the fighters and this
this sport as long as I'm here will always be fan friendly.
Our fans are the fucking best man.
I mean, they're they're very opinionated.
They're very you know, and they'll go in on you.
And that's what I love about the fight business, man.
And the greatest thing about like,
if you guys wanted to sit here right now
and you wanted to get in depth with me
and talk about cricket,
we're gonna have a real fucking short conversation.
All right?
If you wanted to go in depth with me
and really talk about football, and I'm a football fan.
I'm so excited that football's back.
I couldn't do it, but everybody, men, women, whatever,
everybody has an opinion on fighting
and everybody is an expert on fighting.
They feel.
And that's what fucking makes this sport so great.
And I love battling with the fans on Instagram
or whatever it is.
Yeah, I fucking love it.
It's, I love this sport.
I love the fans.
And when we're talking about our fighters,
like we were talking about earlier,
compared to boxing, our fucking guys are angels
compared to the people that are involved in boxing.
Boxing is like, oh my God. I mean, it's gotten to the point now where every time a pretty
much a major like, you know, this is a sanctioned big boxing fight takes place. You watch the
fight and you see how the like the judge, where are judges from it's all so corrupt it's like completely
lopsided the person who clearly won the fight is losing the fight when it goes to the cards like
it hasn't changed in like 20 years now it just feels like it's uh you know so this this guy out
of Saudi Arabia shake turkey is uh it's an interesting play because this is the first guy in the history of boxing
that has actually reinvested in the sport. He's actually investing money into the sport of boxing,
which has never been done. The only investment that's ever been made in combat sports really is
us. You know, we keep reinvesting in a sport, right? Yeah. Why would I do the fucking sphere
when I can just pull off a regular fucking fight every Saturday, right? Why
would I build performance institutes in other countries?
Why would we fucking do this? Why would we do that? Because
we reinvest in this sport to try to help it grow and help
build it. No different than the NFL did. No different than
Major League Baseball does and the list goes on and on. If
you want to build a business, you have to invest in it and
you know all boxing ever does,
every time they put on an event,
it's like going out of business sale.
They fucking gotta grab as much money as they can
and run out of the room.
You feel like we're gonna see an end to this
like celebrity, you know, exhibition shit?
I don't think so.
I think that, I say this, said this,
that's what this UFC was based on,
on the premise that people love fighting.
And when you get the right fight in the right place,
at the right time, everybody wants to see a fight.
I mean, if a fight just broke out out here,
all three of us would run out there to go see what's going on.
It's just human nature, right?
And you're going to have these celebrity fights
that people are going to go, oh shit, I got to see this.
You know, it's-
Do you think that-
I watch all of Jay Paul's fucking fight?
It's never gonna stop.
I can't not watch them.
I saw a couple of whatever, one of the first one or two, and then I missed the last one.
Do you think this Tyson one will draw big numbers because it's him?
Yeah, listen, he's been very strategic in his career and making sure that he handpicks the
right guys. And if this one actually ends up happening, Tyson's the,
Tyson's the golden goose. Tyson's the one that actually said Jake Paul
didn't sell pay per views. Yeah. My self. Yeah. Tyson.
So they will see a decent fight there. Huh? Do you think we'll see a decent
listen? Mike gets mad at me every time I talk about this. So yeah,
I think it'll be a great fight. I think. Okay, okay.
But listen, I what I want out of this is I hope Mike makes a shitload of money and he will if this fight happens and still
want to see him get hurt.
Yeah, sure. Last time we saw you were backstage at the slap
fight thing.
As you slap fight. Yeah, it was first of all. It is so fucking good.
It was so awesome.
It is so, it's like jerking off.
It really is, it really is.
It's not fucking your wife, it's not an MMA fight,
but it is nice.
It is. It is nice.
So we were sitting with Cowboy,
who was like talking shit in a white guy voice,
and we were like, yo, you sound like we're us.
Yeah, yeah, he was talking mad shit. When it was silent, he were like, yo, you gotta, you sound like we're us. Yeah. Yeah. He was talking mad shit when it was, when it was silent, he was like that one shit.
The people were like, Oh, when you, when you first saw, did you first see this and have the thought
like this is, this is something like, you know, I mean, it seems like a simple enough premise,
right? So did you see it and go, I want to get involved. Well, you know what I mean? It seems like a simple enough premise, right?
So did you see it and go, I want to get involved?
Well, you guys have been there live.
So, you know, I mean, the live event is fun.
It's very good.
And I saw this shit in like 2017 on social,
like everybody did.
And it was the guy dumpling that fought at the last event.
That was the guy that got me into it
I started watching it and
Production was horrible. They literally were slapping over like a fucking barrel and shit like that and but it had
350 million views on YouTube in 2017 or 18
Which was the equivalent of a Bieber video back then? Yeah, and I was like, what the fuck? This is crazy
so I started taking a deeper dive into it and the stuff was coming out of Russia and Poland.
And I was like, what if I did this made it just like the UFC, turn it into a real sport,
you know, give it great production quality, build a great in house live show. What would this do?
And the answer is fucking billions of views.
We already have 17 million followers on social media
in 19 months, right?
And we have more sponsors than the UFC had in 10 years.
Jesus.
So in 19 months, it's things like anywhere between,
if you did a real valuation on it,
anywhere between 750 and a billion dollars.
Wow.
Jesus Christ. In 19 months.
So wait, here's my question.
So we're all wealthy men in this room,
but we're all morons, really.
I don't disagree.
How do we, who measures your ideas?
Like, because I think I know who you are,
based on Joe talking about you.
You're just a dude from Boston that got slapped in the head a couple times and really like
fighting and like you're a regular guy.
You really are a regular guy who watched a bunch of people fuck up and then didn't choose
those decisions.
But like, like how do you, when you have an idea like investing a ton of money in something
like that, who do you bounce those ideas off of?
Nobody um
I'm at the point now where like if I have an idea
Everybody's in yeah, really everybody's in oh fuck. Yeah, I mean nervous and then no
I am so you guys both know hunter. You know what I mean?
Yeah, my guy hunter. Yeah, hunter says you are the most excessive risk taker that I've ever seen you you have
you have the the highest risk tolerance of anybody I've ever fucking met in my life and
like you were saying earlier like
You know if nothing's going if there's no chaos in my life, I create it. Like I like to create chaos.
I love stress.
I don't even consider it stress.
I like to solve problems.
It's how you're wired.
And I like to try to, I like to win.
And when you fucking tell me this is horrible
and this isn't gonna work, I love it even more.
That's what really gets me going so haters
Yeah, are my favorite fucking people on earth. I love the haters man that they
You can either if you don't like haters you better stay the fuck off social media, you know what I mean, I
Love that shit. Yeah, it's it's it's it fuels you. It's my favorite
I remember that when we were backstage, I think
it was Lorenzo there. I think he was also at the slap fight.
Yeah, yeah. And and and he was he was just like, Oh, yeah. Dana
just called and said, I want to do this. And I was like, Okay,
sounds whatever you want to do. If I called the frititas right
now. I said, Hey, I want to get in the business where we make
these fucking chains that hang off the lights. They're in there.
It's awesome. Jesus Christ. So we I called those guys to invest with me. And I said, listen,
I fucking like the slap fighting shit. I think I want to do it. You win runs was like,
we're in when we said we him Frank are in, him and his brother.
And so we invest a couple million bucks each.
At the time, Ari, you know, from WME,
my partner now in UFC, he's not feeling it.
So he could have came in for as much as he wanted.
Ari comes in for 12%, okay?
So Ari's in for 12%, and so everybody kicks their money in.
Let me put it to you this way.
Ari has 12%, they've already made like nine to $10 million
off that 12% investment on PowerSlab.
You know what I mean?
And he's kicking himself in the ass. Of course. He's gonna
be all in next time. Yeah, the next phone call for sure. Is that a Boston mentality?
That is because I'm obsessed. I was telling Tom earlier, we're both Florida guys. And
there's a thing about when you're a Florida guy, and you're this guy that rips his shirt
off and talk shit and you're very confident.
You think you're the funniest guy in the room.
And then you look at like different states,
a Texas guy who's got a strong handshake, you know?
But there's a thing about you Boston guys.
It's like sneaky smart, you know?
Like Bill Burr, you, Rogan, like you guys,
is that a Boston thing?
Well, I'll tell you what I think, in my opinion,
that I was really lucky is that when I was in fifth grade,
my mom packed me and my sister and our dog up
and we drove to Las Vegas because my mom was a nurse
and they were paying nurses more in Las Vegas
than anywhere else in the country.
That's why we moved out here.
So I was very lucky in that I got to bounce back and forth
between the
East Coast and the West Coast. I think having both of those experiences and the people that
I knew and the people that I met being around casinos at that age and the way Vegas was
and the way Boston was back then, like we're talking about earlier, it was it was it was
really good. And me and my fucking sister were talking the other day, and this is crazy.
So from fifth grade, so I went to fourth grade there,
came to fifth grade to Vegas.
I did fifth grade and sixth grade here, right?
Went to two different schools.
I went to Gene Ward Elementary,
then I went to Kit Carson Sixth Grade Center.
Seventh grade, I went back to Maine,
where my grandparents lived.
I went to school in Maine, seventh grade.
Eighth grade, I came back here and went to St. Vieters.
Ninth grade, Gorman.
Went to like four different high schools in Vegas.
Then my senior year, I graduated from Maine.
So I literally went to fucking a million different schools,
had to meet a million different people, had to, you know,
I had all these incredible experiences with lots of different people, had to, you know, I had all these incredible
experiences with lots of different people, which I think was huge for me at a young age back then,
too. Because back then, you know, when you're talking about in the 70s, 80s and early 90s,
kids didn't move around a lot and travel and do it. I was fucking everywhere,
everywhere, meeting all different types of people. And I think that was a huge experience for me.
I think so.
You never wish it on your child.
Like you'd never go like,
yo, this will be good for my kid.
I'll move him around.
Right.
Like you'd be like,
you should just lock down, make friends.
But you know what was bad ass?
My daughter again, bringing up my daughter.
She, we were on vacation in Italy last year around Christmas.
And she tells me, you know what?
I want to leave Las Vegas and I want to move to San Diego
and I want to go to cathedral high school.
I'm like, what the fuck?
She's like, yeah, I want to surf every day when I wake up.
And my kids have been surfing since they were little.
They're all really good surfers, snowboarders,
all that shit.
She's like, I want to surf every day before and after school.
And I just want to change. And I'm like, that's fucking badass. Okay,
done. We'll make it happen. Get her into cathedral. She loves the fucking school, surfs all the
time. You know, so yeah, it's just because of my experiences. Yeah, I'm not like one
of those. No, you're not going leave fucking, you're gonna, okay.
You little badass, you wanna go change schools
and start all over in the middle of your high school
fucking career?
Done. That's a bold choice.
Yeah, that's cool.
And she loves it.
She's kicking ass down there and she fucking loves it.
You seem like a really good dad.
And it's a crazy thing to say.
Thank you, that's the greatest compliment you can give me.
Can I tell you man, I don't look at you as a dad
and I don't look at Joe as a dad. and I don't look at Joe as a dad.
I absolutely don't look at Joe as a dad.
I really don't.
I look at Joe, I don't look at Joe
as the way anyone else looks at Joe.
What is that?
I look at him as a moron.
Like I really do, I honestly do.
My favorite thing Joe Rogan's ever said to me in the world
is he goes, he said one time he goes,
can you imagine if we could throw fish 10 feet in the world is he goes, he said one time he goes, can you imagine if
we could throw fish 10 feet in the air and they started flying? How many fish do you
think we'd have?
What?
I could not stop laughing. And that is my that is who Joe Rogan is for me for the rest
of my life.
That's what makes Rogan a genius.
That's Joe Rogan for the rest of my life.
What makes Rogan a genius is that Rogan comes up with this shit that you're like, wow, yeah,
I never really fucking thought about that.
He thinks about shit that...
He likes to go deep.
Yeah, it looks impressive.
Let's celebrate him for one second,
because I don't think anyone knows him.
And it's the number one question that gets asked to me
is like, yo, what's Joe Rogan like?
And I go, no, I can't explain it to you.
He's the sweetest guy in the world,
and he's very curious.
He's one of the most curious guys,
and you met him at a very young age.
I'm curious to know the transformation,
because we can talk about the different outfits he wears
since you've known him from the fucking,
he wore the, what was the fighting outfit?
The-
Affliction.
And now he dresses like K-Mains. Unfortunately, we all went through that affliction phase. The the what was the fighting outfit the fiction?
Unfortunately, we all went through that affliction failure. I wish we could erase that fucking period from the internet but
When so when we first bought the UFC the company was based in New York
So I had to fly out there and clean out the offices So I had to determine what I was gonna ship back to Vegas and what I was gonna throw away. Mm-hmm
So I'm literally there's a fucking room of just tapes everywhere. So I'm popping all
these tapes in the VCR, right? And I pop in the Keenan ivory Wayne show. He had his own
talk show. Yeah. And he has Joe Rogan on the fear factor guy. I know this clip, right?
Keep going. So Joe Rogan is talking about he gets into UASIS
and you're into this UFC stuff, huh? Like UFC wasn't a fucking thing. Right. It was
cult following, you know, and all this shit. Everybody saw one and then it sort of disappeared.
So Rogan starts talking and he's fucking, you know, he knows everything about the sport and then he starts talking about how UFC fighters
would beat the fuck out of all these celebrities, you know, that do martial arts movies and shit.
And he's breaking down what they would fucking do to him. And I'm like, this guy's fucking great.
Yeah. And this is exactly what I need. I need somebody that knows the sport,
but is in that fucking Hollywood world.
And at that time,
Fear Factor was a massive show.
It was massive on network television.
And I'm like, this is the fucking guy.
This is the guy I need.
And I don't remember how we ended up reaching out,
but I reached out to him somehow.
We started to talk, we hit it off,
and I wanted him to come in and commentate.
And we're fucking bleeding money, bleeding money.
So Rogan comes in and Rogan says,
so let me get this straight.
You want me to cover the sport
that I love the most in the world,
sit in the best seats in the house and talk about,
yeah, I'll do it for fucking free.
Rogan came in and did like the first 13 events for free.
Wow. Right?
Wow.
And he and I have had this fucking, you know,
amazing relationship.
Rogan and I don't have this relationship
where we talk every fucking day, you know, yeah, we talk when we need to talk. Yeah, and
Anytime that I've ever needed him to do something he's done it and been there anytime he's ever needed anything for me
I've done it and been there. Um and and
If you look at how the UFC has grown and how you've Rogan has grown together
Incredible at the same time. It's been an incredible relationship how the UFC has grown and how you've, Rogan has grown together. Incredible.
At the same time.
It's been an incredible relationship, you know?
And I consider him the greatest to ever do it.
Fuck all these guys that have ever done
any type of commentating on combat sports before this.
Yeah, no, he's-
Rogan is by far,
and this is the other thing that I loved about Rogan.
Every time you would see him on camera, right? And he would be talking about the fights that night. You knew you felt it in your fucking soul. This guy was not a paid talking head. This motherfucker
loves this shit. This is 100% it came through in every event that we did. It's it's he's clearly, clearly, clearly a massive, genuine, authentic fight fan period.
Like he loves fights when he works out at home.
If if he's caught up on UFC, he's watching Muay Thai.
He's watching like it's just fights, fights, fights.
You know, he lives fights.
And the crazy one of the craziest things I've seen,
like I'm a sports fan.
I also, you know, as somebody who like, I love football too.
Like I, you grow up kind of with an affection
for certain broadcasters, right?
Like how they call the game.
And then with the way that things have evolved,
you sometimes learn about how these guys prepare to call a game. You know, you'll see like in football, they'll they'll they'll land earlier in the week, they have media day, they hang out with the players and they prep and they have to, you know, to call a game. There's a lot of moving parts, right? And so I'm, I'm working with Joe a few times that we're doing shows that are basically attached to UFC fights, you
know, so we go in and and and you know, he's he's with another
guy who's gonna call the fight. I think back then it was a
green was it Goldie Goldie? Yeah. So and you're seeing Goldie
with like his binder, you know, like preparing the all this
stuff. And I'm with Joe and I'm like, preparing, doing all this stuff.
And I'm with Joe and I'm like, where's your stuff?
And he's like, oh, I don't have that.
I'm like, what do you mean?
He's like, it's all up here.
And I go-
Rogan knows people that aren't even in the fucking UFC.
He learned-
He's doing this thing where he goes,
I go, I don't understand,
but you're about to call,
you're doing a professional commentating.
Like, don't you have to, he goes, here's the thing.
The only thing I like, that's just fascinating to me,
is like the only sport I like is fighting.
He goes, so there's nothing cluttering up here
with like baseball stats or golf.
He's like, it's just fights.
But then you're doing, he's doing like the talking head,
like promo stuff.
And they're like, okay, this fight.
And he's referencing from memory, well, in UFC 221, and I'm like, wait, you're just off
your dome doing this?
I couldn't believe it.
Goes in there, calls the whole fight, nails everything.
And I'm like, I can't believe as a broadcaster that you're able to do that just off the top
of your head.
And here's the other brilliant thing. Like to go in and call fights is not an easy to
do. It's very hard to do. Rogan came in right off the off the bat and started doing it.
And what was brilliant about Joan and why he was so instrumental in helping us build
the sport. Nobody was ever going to fucking understand the ground game. It was just, it's just, you know, too complicated.
Would walk you through in detail while it was happening.
He would be one step ahead of the fighter actually. Yeah.
You know, as it was taking place walking you through and
this is what's going to happen if he can get over here and
tip that arm and he's going to get a minute and Rogan would
fucking lay it out. We couldn't have hired anybody else.
We're done. You know what I mean? It was just, when there's these weird things in life,
and I'm sure you guys could lay out a hundred things
that played out in a weird way in your life
that have you sitting here on this fucking couch today.
And Rogan and I, I was supposed to pop that fucking tape in.
I was supposed to see Rogan.
Rogan was supposed to be on Fear Factor.
And then I would see it.
What are the odds that he's on Ivory, Keenan Wayans?
And what's the odd that Keenan would ask him these questions?
I mean, when you start breaking life down
in these little things, you know what I mean?
It's just like, it's fucking crazy.
And it was meant to be this relationship with me and rogan and all the other things
That have come together
And in my life and his life and other people's lives just fucking crazy when you think about it
How crazy is the best to ever do it? Oh the best ever do it buddy? He's
I'll say this
I'm gonna say this. He's the best guy that I've ever met in my entire life.
And I've met a lot of great guys.
Here's my next question.
I name drop him a lot.
I do.
I obviously do.
I'm a name dropper.
I'm a regular human being.
I'm a regular guy, right?
If I get on a private jet, I take a picture.
I show everyone.
Who do you name drop?
Who do I name drop?
Who's the last person that you saw yourself as Dana White?
Just the kid that grew up in Boston.
Well, I don't know if it's name dropping, but you know, when we're talking about the sphere, I've been doing...
Oh, shut the fuck up. Let's talk about the sphere.
I've been doing PR for the sphere.
I leave tomorrow and go to New York.
I'm doing media in New York, then I fly straight to LA, do media there, then I come back home Tuesday, and we start rehearsing for the Sphere.
But, I mean, if you wanna call it name drop,
and my last name drop was, I wouldn't have gone,
this is again, like we just talked about the Rogan thing.
So, Tom Brady hits me up.
Oh!
Yeah, that's a big name drop.
Hits me up and says, you wanna go to U2
this weekend at the Sphere?
And I'm like, yeah, all right, let's do it.
I'll go.
So we go to the Sphere.
It's like the first, you know, they probably done a week worth of shows the second week.
And we get inside the Sphere and, you know, Jim Dolan, the owner of the Sphere, we're
in his box and we're watching this fucking thing.
And I'm sitting there going, holy shit.
And I realize the Sphere is the star of the show.
Not you too, right?
So when you go up, so as soon as we leave the Sphere,
the Eagles move in.
So I'm going to the fucking Eagles after we do this.
But what happens when you're in there is you're
you're looking at this fucking screen and these images and
you've never seen anything like this before. Nothing. And you're
listening to this music, the fucking YouTube greatest songs,
you know, and you're listening to music. And I'm like, the
spheres started this fucking show. And every once in a while
peek over the thing and I'll look down at you too. I'm
watching the show. I go, and everybody's saying,
you can never hold a sporting event here.
It just doesn't work.
So I'm like, I'm gonna fucking do a sporting event here.
I literally called my head of production, Craig Borsari,
and I said, I don't know what you're doing next weekend,
but cancel it, you're coming to the sphere with the team.
I wanna do an event here.
I want you to walk this place and fucking-
Figure it out,. How do this? So I leave that night. I get into it. I've been with MGM since
the beginning of doing fights in Vegas. They own all the big arenas. They fucked me so many fucking
times. The guys who run the arena just fuck me and fuck me and can't stop fucking me. And
the guys who run the arena just fuck me and fuck me and can't stop fucking me and
They fuck me again. Okay. Yeah
Huge why fucking freak out and so nice in we're supposed to sign an extension with them I'm not gonna sign the extension and all this shit. So Bill Hornbuckle who is
The head of all of them GM. Yeah, you know gets in the middle of this
This is between me and the arena
guys, right? Gets in the middle of this thing to try to fix it. So he comes over to my office and
I tell him, he's like, what can we do this? I want Mexican Independence Day. They fucked me.
I had it last year. They fucked me and gave it to Heyman without even talking to me, asking me,
telling me to go fuck myself, whatever. No, no call. Yeah, no nothing, right?
So I tell Bill Hornbuckle. I want sphere. I want sphere. Give me the sphere. Give me the sphere the same night. So
He says yes, so, you know, I'm under contract with them. They say fuck you. You're not getting the sphere
I get the sphere so I go with Brady I
Get in a beef with MGM I Want the sphere. So I go with Brady. I get in a beef with MGM.
I want the sphere.
They give me, just the way this whole thing lined up.
This is probably the best is telling these stories, dude.
This was meant to happen.
Can you imagine Roger Goodell telling a story like this?
Well, I mean, we've got a lot of trash players.
We had some challenges.
Keep going, keep going, keep going.
My dick's hard, keep going.
So this was supposed to happen. So this was supposed to happen.
This event was supposed to happen.
As usual, we're gonna be first.
We're gonna go in and show the world how this is done.
I'm fascinated to see how you do this.
Have you not seen, so have you not been to the Sphere?
No.
You said something very prolific
and that the Sphere is the event.
I could have just had them play a U2 CD and been very cool with it. I don't need U2 and I also...
But when you think about it, the fact that while you're sitting in there and you're listening
to this, you're listening to U2 live. It's just a different fucking experience.
For what you do, will you reconfigure the layout of this thing?
Wait, hold on.
Have you not seen these soccer guys?
These soccer guys, I know what you're doing and I don't know what you're doing, but I
know what you're doing and I know how prolific this is going to be.
You know, Leanne is, my wife Leanne is obsessed with Michael Chandler.
Oh, really?
She touched his body a couple of times and now she's like fucking wet for Michael Chandler. Oh really? She touched his body a couple times
and now she's like fucking wet for Michael Chandler.
And she was like,
are we gonna go see Michael Chandler fight?
I was like, baby, no we're not.
But I know what you're gonna do.
I know what you're gonna do.
And I know that you can't sell
what you're gonna do kind of, right?
So here's the thing. So when I tell you that when you go into these things
Right like the fucking I love the Eagles man fucking big Eagles. Fuck. Yeah, so
I'm gonna I'm so excited to see what they're gonna but you're listening to the fucking Eagles play and I fucking love Joe Walsh
Anyway, they're gonna listen to the fucking Eagles play
and whatever they're gonna do on the screen,
it's just, it's fucking, I love it, right?
So I get it and I love it.
So the night the Eagles play,
which is one of my favorite bands of all time,
the Sphere will be the star,
but you're gonna be listening to the fucking Eagles live.
So what I have to do is I have to go in and the sphere can be the star of the show,
but not during the fight. So how do you fucking have this fear that is the star?
Yet you everybody has to pay attention to the fight.
Everything that we do that night production wise, it's when sports and entertainment
will truly come together.
Cause we're gonna run a movie.
There's gonna be a movie that is gonna be
what I call the love letter to Mexico, right?
I'm fascinated by Mexico and Mexicans as a people.
When you think about Mexicans, right?
First of all, their flag, do you realize this?
They're the only national flag that depicts a fight
on their flag.
It's an eagle and a serpent fighting
on the Mexican flag, right?
And when you think about things that are said
about Mexican people, what's the first thing that pops up
is they're all hard workers.
Mexicans are hardworking people, right?
They're proud people. They're very fucking proud of who they are and where they come from. They're
proud of their heritage. They're all about family and they're all about family traditions
that they have, you know, and the grandmother is usually the patriarch of the family and
everybody talks about her food and learns to cook the way that she did. And the one
thing about Mexicans is they are incredibly loyal people to their own people.
So they will work their ass off all week and they'll take that paycheck and they'll go
buy the Mexican beer that they love and drink.
They'll go out and support other Mexican.
If it's a concert, a sporting event, a fight, you know, they support their own people.
And this night and this movie is going to start at the beginning
of time and it's going to end in the future of Mexico. And it's a movie that is this love
letter to the Mexican people. Who they are, where they came from, their traditions, who they are as
a people. And again, you're having to produce this whole film. Yeah, there's gonna be a film that will.
This is gonna be a fucking epic event.
And you have this.
Are you sold out already?
It's sold out. It's sold out immediately.
It's sold out.
I made sure that this was so authentic
that we have a guy that's actually authenticates
everything we do to make sure it's on with tradition,
everything else.
And everybody involved is
Mexican, first generation Mexican.
Even we have nine octagon girls and they're all first generation Mexican that will go
that night.
The clothing that they will wear, the scenes that will be in the authenticity of their
heritage, their traditions, their history, all of that shit. It's a hundred percent authentic
Can I ask you the weird question? What's your gate on something like this? Like what?
This is you don't have to answer but this is a comedian. I know what we make when we do a show
I've always been curious when you how much money do you think so like this one like you do a show?
Like when you do an event, we know as a comic,
we roll in, sometimes we bring a stage with us,
maybe 1.3 for like, for like three months.
And then I know what we make per night.
Like, how much money do you make?
Yeah, we know going into what the gate's gonna be.
For real? Yeah.
So this fight for Mexican Independence
Day, biggest gate in UFC history, it's going to be a $23 million gate. Jesus Christ. And
we already broke the record for most pre buys ever for any event we've ever had, meaning
more people have already bought the pay-per-view the week before the fight than any other fight
we've ever done. Jesus. Yeah.
And you're the one who actually has real knowledge when it comes to it. Cause so many people
talk about their pay-per-views. You're the one who always goes, that's a bullshit pay-per-view.
Cause you know what it looks like.
A hundred percent. Yeah. Everybody, everybody's full of shit, man. Everybody's a fucking expert.
Nobody, nobody out there anywhere knows anything about our business, how it's done. You know Everybody's full of shit, man. Everybody's a fucking expert.
Nobody out there anywhere knows anything about our business, how it's done.
You know why?
Because things we're doing have never been done before.
Everything that I have done in the fight business has never been done before.
It's amazing.
It's incredible, dude.
Watching you operate is a fun thing.
And I love that you're so candid
that you talk about this stuff
because it's also, it's like, you know, it's inspiring.
It's also fun to learn.
It's like, it's fun to learn about how these things work.
And you, like I said, you can't have this conversation
with the fucking, with Silver, the NBA,
or like, you know, they just give you like, it's just-
Well, thank you. I appreciate it.
It's fine. I asked one more dad question. Yeah, love it. So
because my boys are little, you have two boys that are in their
20s now. As a dad to boys, do you have to fucking raise them a
little different?
Yeah, yeah, totally different. So I have two boys and a daughter.
The way my son's raised is the complete opposite of the way my
daughter was raised.
Girls are different.
And especially when you're a father of a girl.
And I love the fact that both my boys were older
than my daughter.
So she's the baby of the family.
Yeah.
Now my dad raised me differently than my sisters.
So a hundred percent.
But the first thing you gotta do,
no matter what your kids,
I thought as a dad, especially with me being your dad, was to teach him how to fight. So
my kids got into jujitsu and boxing and Muay Thai and all that shit when they were young.
And yeah, I was definitely different with you know, my book, my boys could do shit that
my daughter couldn't do. And, you know, and of course, you know,
my boys think that the daughter gets away
with fucking everything.
And my daughter thinks that they got to do everything
and she doesn't get to do with it.
And I say, well, that's a fact.
It's some things that give a shit what your brothers did.
And what I used to tell my boys every fucking weekend
when they went out, right?
You're gonna meet some nameless faceless girls tonight.
Right? You don't know.
But what I want you to remember is they have fucking a father, hopefully. They have a father,
brothers, uncles, I don't know who, somebody that really fucking cares about them. So remember
that. When you fucking meet some girls tonight, you be respectful. If some fucking dude shows
up here looking to kill one of you, you know what I mean? I
Will determine whether whether whether or not I help you
That's old-school
1987 parenting right there. Yeah, that is fucking great. Well, this is fucking so some shit went down last night with my daughter
at a football game and
last night with my daughter at a football game and modern day played Gorman. Yeah, big, big time fucking high school football game.
And my, my, my son's calling me saying somebody did something with savvy and blah, blah, blah,
blah.
And you know, your daughter's going to Savannah.
My daughter's name is Savannah.
So we call her savvy and we're going to fucking do it.
I said, relax, everybody fucking
calm down, whatever. So totally relax lessons like one o'clock in the morning. So I I'm
getting into the cold plunge this morning, I get my daughter on speakerphone. What happened
last night? Walk me through what happened with this kid? You know, some apparently some
kid was getting aggressive with her or whatever, I don't know. So I want to hear the story
from her. So she starts to walk me through the story and
What it sounds like sound like flirting gone bad, you know what I mean?
You know at that age this kid was you know, yeah, she was with her friends from San Diego and
You know this and that and you know, I said, yeah
This isn't this isn't this isn't
This isn't this isn't this isn't a
Before we lose you because I just yeah your health is is impressive and I and I'm curious
Two questions. I want to know what your day looks like. I wonder how busy you are
Do you wake up with your hair on fire and like the one thing that I know that like that I like I seem to wake up and
the second I put my feet on the ground, it's like my day starts.
I don't have any moments for myself or to be creative,
but I'm dying to know what your day looks like and a little bit of put your
health in there stuff.
So I'm at a point now where, you know, in building this business,
I, I fucking threw everything at the business.
I didn't miss a fight for fucking something crazy,
like 17 years, I don't remember what the number was,
but I didn't miss one fucking fight anywhere in the world.
Do you have any regrets as a dad about that?
Do you have any regrets as a dad?
No, no, no, it was awesome.
Me either, fuck them.
No, I, I'll tell you what I was lucky with
as technology got better.
I had the biggest production facility in Las Vegas.
So if I was going to miss a game or a play or something like that, I watched it live.
I'd have my team show up and they'd film it.
They were filming football games for me.
I watched it live.
Yeah. So I would literally interact with the kids after
the after the thing. Wow. Game or play or whatever it was. I didn't miss a fucking thing.
I saw everything and I have this, you know, like at UFC, if you work for UFC. So I worked
in the hotel business when I was young, fucking shittiest business to work for. These guys,
you know, you get these fucking kids that just got out of college that are your supervisor
boss or whatever. And they got that bullshit. If you're fucking five minutes late, you get
written up. Yeah, three of them and you get a fucking this that so many and you get fired.
When you treat people. I don't even want to say something stupid like slaves, like some
victim bullshit, but you know, when you treat people that way, right?
At a fucking job, it's just it's disgusting.
Yeah.
And it makes people fucking wait.
So let me get this.
And the company that I used to work for used to tell us all the time, if you don't like
it, there's 100 people waiting for your fucking job. Sure. Yeah. Wait, so let me get this and and the company that I used to work for used to tell us all the time If you don't like it
There's 100 people waiting for your fucking job. Sure. Yeah, well i'm not i'm that replaceable, huh?
That's a great fucking feeling to go to work and every day and say, uh, you don't even really matter here. Yeah, so
at the ufc
If your fucking kid has a play or your kid has a game or a practice you you better fucking be there
You know what I mean?
That's cool.
We're all grownups, man. And my team, they're as passionate as I am about the sport. You're
a grownup. You know what you need to do. You know what your fucking job is. You know what
needs to get done. It's fight week or whatever. But don't, don't not be a part of your family.
Don't not be a part of your kid. I throw parties in the summertime
and I'll turn the whole,
we have this beautiful fucking backyard
at UFC headquarters and we turn it into a carnival
and bring your fucking kids and your family
and let your wife and kids be a part of what you do.
I want, when my employees go to work,
I want their family to love what they do
and be a part of this thing.
I've built like the best fucking strongest team.
That's awesome.
In business, in my opinion.
Yeah.
You know?
What's your day look like?
I'm dying to know what your day looks like.
Okay, I don't know how we ended up on that whole fucking.
No, no, no.
By the way, we are totally welcome
to be invited to one of those parties.
Anytime, what the fuck?
Yeah, we'll take pictures and all that shit.
I just want to imagine.
We do concerts back there and I have an amphitheater in the back of the...
I mean, you guys could do comedy back there.
You could do anything.
And we got the Apex next door.
We have the amphitheater in the backyard and we have the Apex next door.
But when I throw Christmas parties, like fucking Kid Rock Snoop, we had...
Oh, we would love to hear those. The the red hot chili peppers have played. Okay,
we've had like everybody's played out.
Nelly played last year. He fucking killed it. Anyway, it's a fun to be a USC
employee.
So I focus on my health now.
The first two hours of my day,
no matter what the fuck is going on,
is dedicated to my health.
Describe that, what time you're waking up.
So I get to the gym every day
between 8.30 and 9.30 in the morning.
Okay, I like that.
And I do an hour of workout and an hour of recovery.
And then I start my day.
So, but it's there.
I built this whole fucking thing in my office.
It's in my office.
Cold plunge, steam sauna, red light therapy,
oxygen therapy, baddest fucking gym you've ever seen
with every piece of equipment.
An assistant in there running questions by you or no?
So everybody comes.
So shit's happening as soon as we wake up.
Like you said, shit's going on.
They all just come to the gym.
This, that, what do we want to do?
I tell them, you know.
And food-wise, are you a protein-centric guy?
Well, that's the other thing.
I have a full kitchen with two chefs
that cook food for me.
And yeah, it's keto.
I eat keto.
You're keto, okay. Yeah, love keto.. I eat keto. You're keto, okay.
Yeah, love keto.
Yeah, we're all keto.
We're all keto bros.
That's awesome, man.
Yeah, and no matter where,
so I have to fly to,
I fly to New York tomorrow to start doing PR for the Sphere.
There will be a fucking cold plunge in my room,
in my hotel room in New York.
But, really?
So I fucking wake up in the morning,
jump right in the cold plunge and.
What time do you like?
What's your time?
50.
45, 50 in that ballpark.
Nice.
Look man, we can talk to you forever.
Yeah, I'm sorry.
I'm gonna wrap this up.
You're fucking amazing.
Yeah, you are.
You are fucking amazing.
We'd love to see you at a fight,
but more importantly, next time I come to Vegas,
I would love to hit the back rat table with you.
Done.
I'm gonna text you and I would love to hit the baccarat table with you. Done. I would love to take you guys. I'm going to text you and I would love to do it.
September 27th to 28th, I'm at the... Where am I?
I don't know.
I am... Where am I?
Resorts World.
September 27th to 28th, I'm at Resorts World Theater.
Dude, I would love to play baccarat with you.
I love the gamble feeling.
I love the tickle.
That's the thing I want
You're the best brother. So let me ask you a question. Sure. We wrap this up. So you love the tickle you love
so what
What's your number for per hand, what do you want to bet per hand? I had John Mayer asked me this
Mm-hmm, and it's the number that makes you uncomfortable
Yeah, yeah name drop name drop the number that makes you uncomfortable. Yeah, yeah, name drop. The number that makes you uncomfortable
is the number that is your tickle.
Right.
$250,000.
That's a gamble on a hand?
Yeah.
Per hand.
Oh, not per hand.
That's my marker.
Okay, that's way more than I thought you were gonna say.
So you'll take a $250,000 marker,
which probably I would imagine, so your limit is probably 10,000 a hand, right?
I don't know how it works.
I've never gambled like this.
But like I had to come up with a number that makes me excited.
Like I would not want to spend on a watch, but I'd spend on a watch.
You know Taylor Luan, right?
Yeah.
Yes, I do.
Oh yeah.
Do you know that story? I know a lot of stories.
No, no, no.
Tell her real quick.
Tell her real quick.
We text all the time.
No, tell her real quick.
Go, go.
Taylor Luan started gambling with me probably
around Power Slap 1, which was almost two years ago.
Yeah.
He's never fucking lost.
Yes.
He's up.
He's up.
He's got to be next to two million bucks now.
He sends me photos of cash that he's like,
I just left the casino with Dana. He's got to be next to 2 million bucks. He sends me photos of cash that he's like, I just I just left the casino
with Dana. Like never lost. The only time he's lost is when he
plays fucking without me. Then I got to go back and we got to
get them out of the hole and get them back on. And there was one
night that he was leaving. At like six in the morning, we were
still there. We were fucking grinding one night we were
getting we were getting beat that night. And he lost and I want to say it was like it might have been a hundred thousand or 150 but you
know he lost a night but he's never meaning he's never lost meaning he's up two fucking
million dollars right he's never ever paid the casino ever it's insane in his entire
fucking career of gambling for 250 000 i'll tell you what let's make it clean three
September 27, but here's the thing and this is what I do with Taylor. Yeah, what's your number?
That we quit how much do you want to win? You're gonna you're gonna get a marker for two hundred and fifty thousand dollars
Yes, right and let's assume I'm assuming they're gonna let you play ten thousand a hand at 250
Okay, because they have like four hundred and fifty thousand dollar hands and let's assume, I'm assuming they're gonna let you play 10,000 a hand at 250.
Because they have like $450,000 hands,
you have to have a $10 million fucking credit line, okay?
So I'm assuming they're gonna let you pay 10 a hand.
What is the number that you wanna walk away with?
What do you wanna win that night?
I'm gonna say ridiculous numbers, I don't know money.
Like a million dollars? A million dollars. That's a ridiculous numbers. I don't know money like a million dollars a
million dollars That's a big fuck. You're you have a two hundred and fifty thousand dollars
If you were if you were to win if I was to win a hundred thousand dollars if I want a hundred thousand dollars
I could pay Bobby Lee and I'll be good. Hey Bobby Lee. I can pay him 10 grand, you know
Oh, okay. Yeah, but like a hundred grand. It's not a lot
Yeah, but we'll do it. Okay
I'm gonna be at Resorts World September 27 28th. I got two hundred fifty thousand dollar marker. We'll go to your casino
We're gonna play Baccarat and I'm I'm cool at a hundred thousand dollars. Okay
Alright, did you ever see the video with Dave Portnoy? Yes And I'm cool at $100,000. Okay. All right.
Did you ever see the video with Dave Portnoy?
Yes.
Did you ever tell that?
Yes, yes I did, yes I did.
Where literally I won the entire fucking staff
that was there with him that night.
Incredibly.
I said, what do you want to win?
They told me we won it.
What do you want to win?
Done it.
What do you want to win?
I can't wait, I can't wait.
I can't fucking wait.
I'm going to book a separate trip to do this.
Okay.
I'm going to come out when I'm here. I don't think I'm probably working on it. No, you're not. Just cancel it. You don't know that I'm gonna book a separate trip to do this. Okay. I'm gonna come out when I'm here.
I don't think I'm probably working on it.
No, you're not.
Just cancel it.
You don't know that I'm not.
But data can make you a hundred dollars.
Okay.
All right.
No, we'll come up with a number.
We'll come up with a number.
Dude, you're a special dude.
I'm so glad that you're healthy.
I mean that for real.
Like a guy like you needs to last forever.
Oh, thank you.
For real.
I mean, seriously, you have such great energy.
Once you start to feel this way, it becomes addictive.
It's because you're not drinking, bro.
100%.
It's like the booze is the thing.
Not drinking definitely helps, but even when I was drinking,
I wasn't a big drinker.
You're a wine guy.
When I would drink, I would get fucking shit-faced.
You know what I mean?
Oh yeah, when I would drink, I'd say,
all right, I'm going to drink tonight.
And then I wouldn't drink again for a month.
Yeah.
I was never that kind.
Hey, what are you doing with your wine collection?
Because I'm here.
What do you mean?
I know you are a wine guy, right?
Yeah, well, I like wine, but I went through a wine phase,
but not anymore, way too many carbs and wine.
But I have a shitload of really good wine.
So I actually,
Shake Tak Noon from Abu Dhabi. I love that fucking guy. We couldn't
have gone through COVID without him and Fight Island and all that stuff. And one time I
was out there, he gave me like this collection of fucking badass wine that's still sitting
in my in my wine cellar.
So can I just say, what a cool life to happen to a regular guy. Thank you.
You know, like I couldn't agree with you more, but thank you. Like you're a regular dude.
I talk about this all the time. I love my life so much that I hate to go to sleep. I don't even
like to sleep. I sleep this much. Just that's how much I love my fucking life. That's awesome.
We'll wrap up on that. Thanks for thanks thanks Dana. Thanks so much for your time. See you guys. There's one cave.