99% Invisible - 358- The Anthropocene Reviewed
Episode Date: June 19, 2019The Anthropocene is the current geological age, in which human activity has profoundly shaped the planet and its biodiversity. On The Anthropocene Reviewed, John Green rates different facets of the hu...man-centered planet on a five-star scale. This week 99% Invisible is featuring two episodes of The Anthropocene Reviewed in which John Green dissects: pennies, the Piggly Wiggly grocery store chain, a 17,000-year-old cave painting, and the Taco Bell breakfast menu. Plus, Roman talks with John about the show, sports, and all the things we love now, but hated as teenagers. The Anthropocene Reviewed Subscribe to The Anthropocene Reviewed on Apple Podcasts or RadioPublic
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This is 99% Invisible.
I'm Roman Mars.
On this show, we tell stories about what we make and what it says about us as humans.
But we never rate those things on a five-star scale.
The Anthropocene Review is here to correct that oversight.
I love this show.
It's by John Green, he's the author of Besseling Books,
like The Fault in Our Stars and Turtles All the Way Down.
He also makes some of the best stuff on YouTube
with this brother Hank.
Today we're gonna feature two of my favorite episodes
of his new podcast that I think will be
of particular interest to a nine-in-9 PI listener.
Plus, we'll have an interview with John about a lot of things
like sports and learning to love pop music as an adult.
I think you're really gonna like it.
After I got done talking with John,
I just felt good all day about life. That was great. But first, here's an episode of the Anthropocene Reviewed.
Hello and welcome to the Anthropocene Reviewed, a podcast where we review different facets of the
human-centered planet on a five-star scale. Today, I'll be reviewing a 17,000-year-old painting and the Taco Bell breakfast menu.
Let's start with the painting. So, if you've ever been or had a child, you will likely already be
familiar with hand stencils. They were the first figurative art made by both our kids, somewhere between the
ages of two and three, my children spread the fingers of one hand out across a piece of paper,
and then, with the help of a parent, traced their five fingers. I remember my son's face as he
lifted his hand and looked absolutely shocked to see the shape of his hand still on the paper, a semi-permanent record
of himself. I am extremely happy that my children are no longer three, and yet to look at their
little hands from those early artworks is to be inundated with a strange soul-splitting joy.
Those pictures remind me that they are not just growing up, but also growing away from
me, running toward their own lives.
But of course, that's meaning I am applying to their hand stencils, and that complicated
relationship between art and its viewers is never more fraught than when we are looking
deeply into the past.
In September of 1940, an 18-year-old mechanic named Marcel Ravi Dott was walking his dog
robot in the countryside of southwestern France when the dog disappeared down a hole.
Robot eventually returned, but the next day Ravi Dott went to the spot with three friends
to explore the hole, and after quite a bit of digging, they discovered a cave with walls covered with paintings, including
over 900 paintings of animals, horses, stags, bison, and also species that are now extinct,
including a woolly rhinoceros.
The paintings were astonishingly detailed and vivid with red, yellow, and black paint
made from pulverized mineral pigments that were usually blown through a narrow tube,
possibly a hollowed bone, onto the walls of the cave.
It would eventually be established that these artworks were at least 17,000 years old.
Two of the boys who visited the cave that day were so profoundly moved by the art they
saw that they camped outside the cave to protect it for
over a year.
After World War II, the French government took over protection of the site, and the cave
was open to the public in 1948.
When Picasso saw the cave paintings on a visit that year, he reportedly said, we have
invented nothing.
There are many mysteries at Lesco.
Why, for instance, are there no paintings of reindeer?
Which we know were the primary source of food for the paleolithic humans who lived in that cave.
Why were they so much more focused on painting animals than painting human forms?
Why are certain areas of the cave filled with images, including pictures on the ceiling that required the building of scaffolding to create,
while other areas have only a few paintings. And where the painting's spiritual here are sacred
animals, or where they practical, here is a guide to some of the animals that might kill you.
Aside from the animals, there are nearly a thousand abstract signs and shapes we cannot interpret,
and also several negative hand stencils, as
they are known by art historians. These are the paintings that most interest me. They were
created by pressing one hand with fingers split against the wall of the cave, and then
blowing pigment, leaving the area around the hand painted. Similar hand stencils have been found in caves around the world,
from Indonesia, to Spain, to Australia, to the Americas, to Africa. We have found these memories
of hands from 15 or 30 or even 40,000 years ago. These hand stencils remind us of how different
life was in the distant past. Amputations, likely from frostbite, are common in Europe, and so you often see negative
hand stencils with three or four fingers, and life was short and difficult, as many as
a quarter of women died in childbirth, around 50% of children died before the age of five.
But they also remind us that the humans of the past were as human as we are,
their hands indistinguishable from ours. These communities hunted and gathered, and there were no
large caloric surpluses, so every healthy person would have had to contribute to the acquisition of
food and water, and yet somehow they still made time to create art, almost
as if art isn't optional for humans.
We see all kinds of hand stenciled on cave walls, children, and adults, but almost always
the fingers are spread, like my kids hand stencils.
I'm no Jungian, but it's fascinating and a little strange that so many paleolithic
humans who couldn't possibly have had any contact with each other created the same paintings
the same way, paintings that we are still making. But then again, what the Lasco art means to me
is likely very different from what it meant to the people who made it. Some academics theorize that the hand stencils were part of hunting rituals.
Then there's always the possibility that the hand was just a convenient model situated
at the end of the wrist.
To me though, the hand stencils at Lescaus say, I was here.
They say, you are not new.
And because they are negative prints surrounded by red pigment,
they also look to me like something out of a horror movie, like ghostly hands reaching
up from some bloody background. They remind me that, as Alice Walker wrote, all history
is current.
The Lasco Cave has been closed to the public for many years now. Too many
contemporary humans breathing inside of it led to the growth of mold and lichens, which is damage
some of the art. Just the act of looking at something can ruin it, I guess. But tourists can still
visit an imitation cave called Lasco 2, in which the artwork has been meticulously recreated.
Humans making fake cave art to save real cave art may feel like peak anthropocene behavior,
but I have to confess that even though I am a jaded and cynical semi-professional
reviewer of human activity, I actually find it overwhelmingly hopeful that four teenagers and a dog named
robot discovered a cave with 17,000 year old handprints, that the cave was so overwhelmingly
beautiful that two of those teenagers devoted themselves to its protection, and that when
we humans became a danger to that cave's beauty. We agreed to stop going.
Last go is there.
You cannot visit.
You can go to the fake cave we've built, and see nearly identical hand stencils.
But you will know, this is not the thing itself, but a shadow of it.
This is a hand print, but not a hand.
This is a memory that you cannot return to, all of which makes the cave very much like
the past it represents.
I give the hand print stencils at Lesco, 4.5 stars.
A few weeks ago, a listener to this podcast named Stephen emailed me to ask if I would
consider reviewing the Taco Bell breakfast menu.
And that seemed like a good idea, albeit one that would require me to eat a fair bit
at Taco Bell, which is a fast food restaurant chain with over 7,000 restaurants around
the world that was founded by a Marine Corps veteran named Glenn
Bell.
Glenn did not start out as a taco guy.
After serving in World War II, he returned to his native Southern California to seek his
fortune in the burger business.
He ran a restaurant in San Bernardino called Bell's Drive-In in 1948.
His business did okay, but across the street, a family-owned Mexican restaurant
called the Meatla Cafe was selling lots of tacos, including its famous hardshell tacos.
Bell would often eat at the Meatla Cafe and then go back to his hamburger stand and try
to reverse engineer those popular tacos, but he could never figure it out. So eventually, he became friends with the family that owned the meatla, and they showed him
the recipe.
Bell started making tacos soon thereafter.
Side note, the meatlaquefe was the setting for an important moment in American history.
In the early 1940s, public pools and other services were segregated in San Bernardino.
Latinos couldn't swim at the pool,
or sit in certain sections of movie theaters, some businesses had whites only signs,
and many schools were segregated. In a series of meetings held at the Meatluck F.A.,
Latino church and civic leaders developed a plan to sue the city of San Bernardino.
And they won. In fact, the case, Lopez versus Secum, was cited by the Supreme Court in its
famous Brown versus Board of Education decision that found segregated schools to be illegal.
We'll return to Taco Bell momentarily, but one last note about the meatlaquefe, it's
still open, and today is run by the fourth generation of the family who founded it. I've eaten
there, actually, and it will not surprise you
to learn that their tacos are vastly
incalculably superior to Taco Bell tacos.
But of course, Taco Bell isn't really
in the business of being good.
It aims to be good enough and consistent and inexpensive.
Right, so of course, the recipe for Taco Bell tacos
was stolen by a white restaurant owner from a local center for Latino community and inexpensive. Right, so of course the recipe for Taco Bell Tacos was stolen by a white
restaurant owner from a local center for Latino community and activism, but the owners
of the meatlaquefe have never publicly expressed any resentment toward Bell. One member of
the family, Irene Montano, magnanimously said of him, he was a self-starter, and he did
push those Tacos. Indeed, after opening the first Taco Bell in Downey, California in 1962, new franchises
of Taco Bell spread rapidly throughout the West Coast.
Back then, the menu was extremely simple.
Tacos, tostados, burritos, frijoles, and chili burgers, and everything cost 19 cents
around a buck 50 in today's money.
People loved it. By 1967, there were 100 taco
bells, and there were 868 when Bell sold his company to PepsiCo in 1978 for $125 million.
Selling Taco Bell, a loud glend, pursued the true passion of his life. A quarter-scale model train adventure park
called Bell Gardens.
Bell was a lifelong model train enthusiast,
but the park, which had no rides
that weren't quarter-scale model trains
went bankrupt after a few years.
I mention all of this because I think it's important
to understand that Glen Bell was not like
passionate about Mexican food.
He saw an opportunity in a marketplace and he filled it.
I'm not trying to bash Taco Bell.
I've had many enjoyable meals there in my younger and less nutrition oriented days.
And per dollar spent, Taco Bell offers more caloric energy than almost any other restaurant. A Big Mac at McDonald's delivers about 1.45 calories per penny spent.
A Taco Bell beefy Fritos Burrito offers an astonishing 4.26 calories per penny.
Also, I recently ate a Taco Bell beefy Fritos Burrito under the guise of research for this review,
and for about
5 minutes after eating it, I felt almost euphoric. It was flavorful and intoxicating mix of
crunchy and chewy, and strangely sweet. The beef was stringy, that tortilla sub-optimal,
and I suspect I would be horrified by a thorough accounting of the environmental and sociopolitical costs of the beefy Fritos Burrito.
But still, for those five minutes, I felt pleasantly and entirely
satiated.
Ten minutes after that, of course, I began to feel extremely unwell, but that might be down to my generally weak
constitution rather than any fault of the food itself. All I'm saying is that Taco Bell is not like a mission-driven institution.
It seeks to turn a profit.
And that's why I find it so fascinating that Taco Bell didn't serve breakfast until
2012.
Burger King served its first breakfast in 1979.
McDonald's introduced the egg McMuffin way back in 1972.
Maybe Taco Bell was late to breakfast
because they didn't want to recreate actual Mexican breakfast
food, which is excellent, but bears very little resemblance
to the hash browns and cinnamon flavored donut holes
that Taco Bell eventually released
as part of their breakfast menu. All of which goes to show, again, that Taco Bell eventually released as part of their breakfast menu.
All of which goes to show, again, that Taco Bell as a company is not and never has been
interested in Mexican food except for what could be efficiently appropriated from it,
which is why the taste profile of its breakfast menu more closely resembles that of Burger
King than anything at the meat like afe. I thought the donut holes were good, but it's hard to mess up Fried Doe.
I found the grilled breakfast burrito fiesta potato to be, like its name, a bit overcomplicated.
The standout to me was the breakfast crunch wrap, which wraps hash browns, bacon, eggs,
and cheese into a grilled tortilla. And that wasn't bad, but mostly my Taco Bell
breakfast was what Taco Bell's frantic and relentless marketing campaigns seemed to
fear the most. It was boring. I find it revealing that while there are Taco Bells in Romania
and Australia and Brazil, you won't find one in Mexico. They've tried twice in 1992 and 2007,
but both times, the restaurants face the same fate
as Glen Bell's railroad adventure land.
You can add a vowel to the end of every menu item
and you can make your catchphrase,
Yokeiro Taco Bell.
But if you can't sell your tacos in Mexico, they ain't Mexican.
I give the Taco Bell breakfast menu two stars. [♪ Music playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background you what you do, what in the world do you say?
I usually say that I work in educational videos so that they don't ask more questions.
But if I'm feeling a little more talkative, I usually say that I'm a writer and a YouTuber.
Right.
But I guess now I'm also a podcaster, so I don't know what I do.
How do you describe the Anthropocene Review?
The Anthropocene Review is a show where I look at different facets of the human-centered
planet and then review them on a five-star scale.
It started out as like a bit.
It started out as a joke I had with my brother because of Yelp and Amazon reviews
and good reads that everything now is reviewed on a five star scale and everything gets a thumbs
up or a thumbs down, a recommend or a don't recommend.
And what if we applied that reviewing framework to like traffic cones, and that was the initial joke that I made with him or like
our guy all socks and Hank was like, it's good, it's a funny bit. And so I think he ended
up making a video where he used the bit and then I ended up writing an essay about Diet
Doctor Pepper and Canada Geese. And at the end of writing those essays, I was like, you know, this isn't very funny.
And I kind of thought that it was gonna be a funny thing,
but I like it and it interests me.
And because I started out my career as a book reviewer,
it felt kind of like going home to me in a way.
Because even though like it is obviously a little sticky
to be reviewing, for instance,
cholera on a five-star scale, there is something about the value judgmenting that's inherent
to reviewing that interest may.
Is it a healthy thing that we are reviewing everything on a five-star scale in the world?
Yeah, I'd probably give it two stars.
Yeah, I'd probably give it two stars. I definitely understand the urge to make simple qualitative judgments about experiences.
But if you read one star Yelp reviews or you read one star Goodreads reviews, I think
a lot of times there's some missing of nuance to put it generously. But also if you read a lot of five star Amazon reviews, there's a lot of missing of nuance.
You know, sometimes I'll read reviews of my own books and I'll be like, we both know
it's not that good.
I wish it were.
I wish it were the book that you're describing and I I'm so grateful that the book ended up in the hands
of a reader so generous that they were able
to make the book much better than the one I wrote.
But I do feel like it kind of oversimplifies human experience.
And it also gives us this constant urge
to review everything we do.
Like now it's difficult to have a meal
and not think about it in the context of a recommend,
don't recommend spectrum.
And I don't know that I did that before the age of Yelp.
Right.
So when I was talking to my producer, an editor on the show, his name is Chris Baroubae,
I was talking about which stories to highlight of the Anthemousine Reviewed.
I said, I think I wanna do two,
K paintings and talk about breakfast menu
and pennies and pickly wiggly.
And he's like, oh, so four.
And I was like, no, no, no, those are two.
So, is that how you view them?
Yeah, I try to pair them in ways that make sense to me.
So for instance when I was writing about the cave paintings at Lesco,
I wanted to also write about the Taco Bell breakfast menu in part because it seems so different. It seems like a huge contrast.
But also because I'm really fascinated by the way that people try to make
an impact on the world, or they try to leave a trace of themselves, and I was fascinated by the way
that Glenn Bell, the founder of Taco Bell, tried to do that, and by the way, the people who were painting the cave paintings
at Lesco tried to do that.
Yeah.
I'm especially curious about the combination of Hawaiian pizza and viral meningitis.
What made you choose that?
Well, some would argue that they're both forms of suffering.
I wrote the viral meningitis essay before I wrote the Hawaiian pizza essay.
And at the end of the viral meningitis essay, I was thinking about how there are all these
phenomena in human life that are really resistant to language.
I think physical pain is the one that's perhaps most dramatically resistant to language.
But for me, there's also something about taste that's resistant to language. But for me, there's also something about taste that's resistant to language.
And one of the reasons we fight, I think, about Hawaiian pizza is because we almost cannot describe to each other how it tastes to us.
And so I think some people say, well, Hawaiian pizza is amazing. And you're, you know're obviously wrong to hate it.
And then the people who hate it are like,
no, no, no, no, no, no, you don't understand
how this tastes to me.
And indeed, we don't.
It's funny to me, one of my pet peeves
with no basis whatsoever.
So it's not like I, you know, like I know I'm not necessarily right,
is I hate when people use food words
to describe other things.
Like I hate it when somebody
says that a like prose is delicious or something like that or sumptuous. Oh God, I'm
using one to die. Yeah. So it goes the other way too. Like you can't use food words for other
things. You can use them only for food and there's not enough of them. Yeah. Well, and even
the food words that do exist, I don't know what they mean to someone else.
I don't really know what sumptuous means.
Anyone who says that Hawaiian pizza is delicious, my definition of delicious doesn't include
Hawaiian pizza.
And so I'm already lost.
I have no way in.
And they can say, oh, it's a wonderful mix of sweet and sour.
And I understand what sweet and sour taste like,
but that is not a wonderful mix of them to me.
And so it's that personalization of experience
and then the urge to share experience.
Like we all desperately want other people to hear us
and to hear our stories and to know what our feelings feel like.
And they can't.
The subjectures show is literally everything on Earth, kind of centered around when humans
were the dominant species on Earth.
Yeah, kind of.
And how do you then choose things to talk about?
I choose what to write about partly based on listener suggestions.
So listeners can write in and a lot of times they have really interesting ideas or ideas about why something is interesting
that I hadn't thought about before.
The Taco Bell Breakfast Menu is actually an example of that.
I'd never thought about the Taco Bell Breakfast Menu until somebody wrote to ask me to review
it.
And then I was like, ah, this isn't that interesting.
But then I fell way down the Glenville rabbit hole and it
ended up reading Glenville's self-published commissioned biography.
At the end of that, I was totally fascinated by why Taco Bell didn't have a breakfast
menu for so long.
But I also have a running list of topics that I care about and I'm interested in and that
I think I have a way into.
Whether it's a story I want to tell about my life or just a story I find really fascinating.
Like the cave paintings that let's go, I learned about those, I think when I was in my 20s,
and I've just spent a lot of time thinking about them and reading about them, and so I felt
ready to write that review.
I mean, each of these reviews,
it becomes a small memoir.
Was that always your intention?
Initially, my idea for the show was that
I was gonna be separate from the reviews.
I would be like an authority on everything.
I was gonna be an authority on Canada Geese
and Diet Dr. Pepper and Cave Paintings
and the Taco Bell breakfast menu
and who I was didn't matter because I was the authority.
And my wife read the first couple of essays
and she said, you know, like, I don't buy you
as an authoritative expert in the taste of Dr. Pepper.
Like I just don't think,
I don't think you're a chemical engineer.
I don't think that you're a professional taster.
And I'm more interested in what your relationship is
with this stuff.
And that's when it became more memoir-y.
And I do write about myself
and I do write really personal things about myself, but I am very careful to protect
the parts of me that I need to protect if that makes sense.
Because I wasn't always careful about that.
And now I feel like I have to be.
When I was younger, I wanted so badly to be known.
I think what I wanted was to have people like me.
For some reason, I wanted especially for people who didn't know me well to like me.
It just seemed like that was such an incredibly desirable outcome to have strangers like you.
When that versions of that started to happen to me, I almost immediately recognized that
what I thought it would give me was not what it was giving me, because I never felt and
I still don't feel like strangers like me. I feel like they like a construction that is only tangentially related to me.
I'm obsessed with this thing, Keanu Reeves said once. He said, I love Keanu Reeves a lot.
Someday I might write a Keanu Reeves Anthropocene Reviewed review.
But one time Keanu Reeves in an interview said, I'm Mickey Mouse.
They don't know who's inside the suit.
And when my work started to become more publicly known,
that's how I felt.
I didn't really feel like people liked me.
I felt like they liked Mickey Mouse.
I was inside the suit.
But I think the difference between Keanu Reeves and me
is that Keanu Reeves knew who he was.
He knew who was inside of the suit, but I kind of didn't.
Do you find that when you, because you listened to a lot of podcasts and I assume before that
or maybe, well, listen to a lot of public radio and stuff, when you find like a little tidbit
of personal knowledge, like when Terry Gross reveals something to little about herself,
does it fill you with delight the way it fills me with delight?
It does.
And I, it does, especially when Terry Gross does it, you know, because I've, I've been listening
to Terry Gross for like 25 years.
So when Terry Gross shares even the smallest detail about her life, I am completely, oh,
I love it. It's such a good feeling.
I'm just like, oh, oh, well, that makes sense. That's always what I think to myself.
Describes the piles of CDs on some, I'm like, oh, my God. She has towers and CDs and
I also CDs. Yes. Now I could picture the entire home.
I mean, one of the things I've learned about you over time, and one of the things I think
is fun is, and I don't know if I would anticipate this, I have from reading your books and other
things and from blog brothers, but you love sports.
Or certain sports.
I mean, because my growing up experience was that the people who love sports were the
people who hated me.
I have the same... that the people who love sports were the people who hated me. I... Yeah, same.
That these are not linked traits, but you've decoupled them for me in these ways that I found
really profound.
And so, you talk about penalty shootouts, or I know your love of AFC, Wimbledon, and then
in the 500, which is like, which kind of floored me as a subject, the fact that you love the
Indianapolis 500, I think that you love the Indianapolis 500.
I think that you could assemble the parts of your character and I could construct a version of you
that would hate the Indianapolis 500. Well, yeah, and a past me did hate the Indianapolis 500
and a past me did hate sports. There's a lot of my first novel looking for Alaska that's something like
I hate sports and I hate people who play or support or
Participate in any way in the sports industrial complex and that was taken right out of my high school self
I
I would watch people care about sports and I would just think to myself
This is actually the dumbest thing that you can do with what Mary
Oliver called your one wild and precious life.
Like this is the worst possible way for you to use your resources.
If I've learned anything in adulthood, it's not to judge anyone else, West you, become
them. In the fullness of time, you will become all of the people that you claim to
revile. I think what I love about sports is actually the same thing I love about going to church,
which is not much to do with the ostensible topic at hand, but instead the pleasure and joy that comes from a
bunch of people who otherwise might not have a lot in common, orienting their love in the
same direction.
And I think there is a lot of value in that.
And I think what I like about sports is the community aspect of it, which is why I enjoy the Indy 500 so much because it's
this huge gathering of all kinds of human beings.
And the sport, to say that it's secondary, would be an overstatement.
I mean, there's no place in the Indianapolis 500 seating where you can see all of the Indian
apolis 500 seating, where you can see all of the Indianapolis 500.
So it can't possibly be about the sport
because you literally can't see the sport
from inside the stadium.
It has to be about something else.
And I think what it's about is tradition
and shared experience and being in a community.
I think really like in the end,
sports are about being together.
Mm-hmm.
I found in my life, and I sense this in your life,
is that you spent a good section of the being in your life
being defined by the things you hated,
and then you took a hard pivot,
enjoying being defined more by the things you loved.
Do you know why and how that happened in both you and I?
I do not know.
When I was a teenager, if you'd asked me to say 10 things about myself, I would have told you 10 things that I hated.
I would have told you about what I was opposed to, I would have told you about what I thought was stupid and embarrassing and ridiculous about the human experience.
I would have told you like how deeply I reviled the Spice Girls.
Who by the way made good pop music.
And I think I got fed up with it.
I got fed up with irony. I got fed up with irony. I got fed up with sarcasm. I got fed up with this urge to create distance
between myself and emotion.
I wanted to be cool and I thought that to be cool
was to be distant.
And then I stopped wanting to be cool
because to be cool is to be a form of cold.
And I don't want to be distant
from emotional experience. I think the risk of that is that it
may make you into a sentimentalist, it may make you into some sort of like cheesy version of yourself.
For me, if that's the cost of having unironized emotional experiences,
it's worth the cost.
It took me a long time to be okay
with that urge within me.
I just think that ironic detachment
is the single most overrated characteristic
in a human being.
I like emotion, I like to feel things, I like
to feel them intensely, and I like to be able to ask big questions without creating a lot
of distance between myself and the questions.
Yeah. If you were to review other things in your life besides sports and the spice
scrolls, where are some of the things that had the most change
from one star or zero stars to five stars in your life?
Oh, that's interesting.
Oh, I mean, the biggest one is marriage.
I mean, my 17 year old self thought that marriage
was the stupidest institution that humans had ever conceived of.
And I love being married. stupidest institution that humans had ever conceived of.
And I love being married. That guy was crazy.
I really, really, really love being married.
I think the institution of marriage has gotten a lot better
since I was a kid.
It's gotten a lot more inclusive.
It hasn't gone all the way to where it needs to be
throughout the world, but I think that's one.
In general, pop music, I was very dismissive of pop music when I was younger, and now I listen to a lot of pop songs.
Like, you know that song, Old Town Road by Will Nas X.
It's been mentioned a few times, but I actually haven't heard it, but I've heard good things.
I genuinely recommend that you listen to it.
It's a good song.
Is it good enough to have my kids play it 40 or 50 times a day
every day?
No, but it's very good.
I've also gone from one star to five stars
on genre fiction, like mystery novels, romance novels.
I love a good romance novel.
I used to think that, oh, they all end
the same way and they're so cheesy and they're just wish fulfillment. Well, shut up.
Like what's wrong with wish fulfillment? Like, when did we become opposed to fulfilling
wishes? I can go on, man. I've, I mean, if anything, like I'm probably now too critical of my high school self,
because that means that like in the next 10 years I'm going to become my high school self
again so that I have to like cease being critical toward him.
Right.
The thing about my high school self, and I don't know if you are like this, is that I was
very dismissive of pop culture, but I was also dismissive of large swaths of high culture
that my hatred of them is just super embarrassing.
Like the quintessential example from my life
is that when I was a teenager, I hated the great Gatsby.
I thought it was.
I wrote a paper that I still have,
that I should destroy before I die,
but I wrote a paper that I still have that I should destroy before I die, but I
wrote a paper that I still have in which I called the great Gatsby a bunch of rich Yankees with Yankee problems
I grew up in Alabama for context and
Like the lack of understanding in that characterization of the great Gatsby is a reminder that like
one star goodreads reviews are not necessarily
reflective of the quality of a work. That's right. Also, like I'm so glad that my high school self
did not have access to Twitter because if he had, like I would still be living with that and
people would be like, you know, this guy hates the great Gatsby. And oh God, thank you for making me born in 1977.
When you see the things you make interacting with the world
and the image I have in my mind is Ant-Man reading
the Fault in Our Stars in Bedtime.
Which was a moment of delight for me. stars in bedc
which was a moment of delight for
me. But when you see your
things that you make interacting
with the culture of the world, how
does it make you feel? When it's
things like Ant-Man reading the
fault in their stars, it's just like
a wonderful, delightful, unexpected
moment. And that one in particular
was fun
because I was with my son in the movie theater.
And he like said out loud, dad, that's your book.
And I was like, I know, I know.
And he was like, did you know that was gonna happen?
And I was like, no, how could I have known?
It's not like they called me to clear it.
I would have thought they called you to clear it.
Actually.
They didn't. Or at least if they did, they clear it. Actually. They didn't.
Or at least if they did, they didn't call me,
they called someone else.
But to be honest, it can get overwhelming.
It can get a little scary somehow,
or yeah, I don't know how to say it except for scary.
I can remember right when the Fallen R. Stars movie came out
because it was for a few weeks like fairly close
to the center of US pop culture.
Like, A, people were saying things about it
that I thought were really kind of unfair.
In the way that we always are judging
popular cultural phenomena, you know, like,
I've always felt like if something becomes very popular,
there must be something at least a little bit wrong
with it.
It was weird and uncomfortable to be in that position.
But also things like having a Saturday night live sketch or something made out of your work,
that parodies your work.
In a way, it's fun.
And I thought the sketch that they made was very funny.
But yeah, it was hard just not to feel really overwhelmed by it in a little almost an urge to shut down.
I don't think it's a coincidence
that I didn't write a novel for like six years
after that book came out.
I've been interviewed on TV just only a couple of times,
like a handful of times, and I'm never seen any of them.
I just can't.
I don't wanna know.
I don't wanna know if I felt bad about it.
I don't wanna know.
I just don't wanna know.
Yeah.
It's hard not to, I mean, obviously these are like
incredibly rarefied problems that I am extremely grateful
to have.
You know, like I definitely had a moment there
where I could have chosen a path that I didn't choose.
Like we could have moved to LA or New York
and gotten lots of work and there were lots of opportunities.
What I kind of chose to do was to come back here to Indianapolis and to work on making
crash scores.
Our educational video series better and to work on the stuff that I wanted to work on.
That was both lower profile, but also that I had more control over.
Because I think part of what was so disorienting about that experience was losing some control over
both my work and on some level over myself, or at least like the way that myself was being portrayed
and imagined. I'm really like interested in you deciding to sort of pull back and do crash
course and stuff instead of doing punch up on some script or something. You know, it's not because you have disdain for those things.
It's just that, no, not at all.
You know, it's just kind of like, well, I got my thing.
My thing's great.
Can't tell you my favorite joke.
I'm sure you've heard this joke, but you've never heard me do it.
So a moth walks into a podiatrist's office.
Do you know this joke?
I don't know if I, I don't know it from that setup.
All right, then you don't know the joke.
A moth walks into a podiatrist's office
and the podiatrist says, what seems to be the problem
of a moth and the moth says, oh, Doc,
if only there were one problem.
I mean, you know, my wife doesn't love me anymore.
It's not just that she doesn't love me.
I don't even remember a time when she did love me.
My daughter has married a man who my despise
and who despises me.
My son is a wretched failure.
And to be honest, when I look at him,
all I see is a reflection of my own failures.
I just don't know how to go on, Doc.
I don't know.
I don't know.
You know? And the
podiatrist says, oh, well, those seems like like very serious problems,
moth, but I'm a podiatrist. What brought you here today? And the moth says,
Oh, the light was on. I love that joke. Because like the joke is that mods are stupid and they just go where the light is on.
But the other thing about the joke is that almost all the time humans don't go where the light is on.
And I really try in my own life thinking hard about, you know, am I doing this because I want to do it?
Or am I doing this because of the light is on?
Yeah.
So how would you rate our conversation on a five star scale?
I mean, from my side, four and a half stars, but I'm more worried about how you would rate it.
Now I'm nervous.
I could be giddy in the moment,
but I'm thinking solid five stars.
I don't mean to be one of those Amazon reviews
that you're skeptical of.
I really truly appreciate it.
It's been great to talk to you. After the break, John Green reviews the pegley wiggly, and he just lays into the penny.
Honestly, it's the angriest I've ever heard him.
More Anthropocene Reviewed on 99% Invisible.
Hello and welcome to the Anthropocene Reviewed, a podcast where we review different facets
of the Human-Centered Planet on a 5-star scale.
My name is John Green and today I'll be reviewing pennies, an ostensible
form of currency here in the United States, and the grocery store chain, Piggly Wiggly.
Let's begin with the American penny, which is worth $1.100 of a US dollar and is almost as old as the
nation itself.
The first US penny was minted in 1793.
It was made of copper, weighed about half an ounce, and was the size of a contemporary
one dollar coin, which come to think of it as a useless comparison since nobody uses one
dollar coins even though their adoption would save the United States hundreds of millions of dollars per year.
But we're not here to review the two-star one dollar bill.
We're here to review the penny, which since 1909 has featured the profiled face of US President Abraham Lincoln.
The penny was actually the first US money to be stamped with a president's face. Many of the U.S. founders, including George Washington, felt it would be too monarchical to mint
coins featuring U.S. leaders.
In fact, the U.S. Mint Act of 1792 explicitly stated that one side of copper coins should
state the denomination, and the other side should have a, quote, impression emblematic
of liberty.
Today's pennies weigh about a fifth of what the 18th century
ones did, and while they're still coated in copper, pennies are now over 97% zinc, which
is cheaper than copper. But even so, every one cent coin minted in the United States costs costs 1.82 cents to create. Last year, the US Mint lost $69 million minting pennies.
That would be annoying, but forgivable if pennies served a purpose in our economy, but they don't.
Money is supposed to facilitate the exchange of goods and services, which pennies manifestly fail to do.
You can't use them in vending machines or parking meters,
and if you attempt to use them to purchase goods or services,
you will often be met with resistance and for good reason.
I mean, it requires over two pounds of pennies
around a kilogram to purchase a single gallon of gasoline.
And yet every year, the US Mint makes more pennies
than all other coins combined, not because
we use them so often to buy things, but because we don't use them, we store them in jars
or leave them in the terrifying netherworld of our car's center consoles, and we throw
them away by the million, because pennies do not work as currency. Now, there are many arguments in favor of the
continued production of the penny. I just don't find any of them convincing. Some argue, for instance,
that in a penniless world, prices might go up, and that those price increases would disproportionately
affect the poor, who are more likely to use cash in transactions. But in fact, eliminating the penny would not increase prices.
We know this because many nations have already retired their penny equivalence without any
problems from the Netherlands to New Zealand.
We would simply begin rounding prices to the nearest tenth of a dollar instead of the nearest
hundredth of a dollar, assuming we had the common sense to also eliminate our five cent coins, each of which cost
6.2 cents to mint.
If anything, this system would benefit those who use cash because they would spend the
same amount of money, but no longer have to deal with pennies, which are so easy to receive
as change and so difficult to spend.
People often resort to cashing out their small
denomination coins via coin counting machines like CoinStar, which charge an
astonishing 12% fee for the privilege of turning your pennies and nickels into money you can actually spend.
Other defenses of the penny that it honors Lincoln or that it somehow limits inflation are just absurd. None of
the countries that have eliminated one cent coins has seen a corresponding rise in inflation.
And why would Abraham Lincoln want to be the face of a coin that is worth negative $69 million
per year? The whole thing is ridiculous. But then again, righteous indignation at the ongoing existence
of the penny is also ridiculous. $69 million represents a tiny fraction of the US federal
budget, like we spend about $68 million on the military per hour. We have much bigger
problems than the penny. The United States is one of the only nations
that has seen life expectancy decline in the past two years, despite the fact that we spend more on
healthcare than any other country. Our massive economic inequality is inhibiting economic growth and
limiting opportunity. Our political systems are far too profoundly influenced by moneyed interests.
political systems are far too profoundly influenced by moneyed interests, and eliminating the penny will fix none of that.
But our failure to bid farewell to the penny seems to me indicative of a larger political
failure.
We cannot accomplish simple and obvious things, because there is nothing to be gained politically
by accomplishing them.
Almost all of our political discourse is focused on issues that can score points and energize
supporters.
Should this Supreme Court nominee be approved as an issue that can drive donations?
Should the penny be eliminated is not?
In part, because it's not very important, and in part, because it's not very important, and in part because it's not very divisive.
There is, of course, nothing surprising about the fact that Congress can't find the
political will to eliminate pennies.
I mean, if Congress were drowning, it would struggle to pass the throw Congress something
that floats act.
The U.S. political system is complex by design.
Change is supposed to be difficult to enact. But I'm not convinced it should be this
difficult. In 1857, the United States was only a few years away from a civil war. I know 160 years
ago seems like ancient history, but consider this, two of the grandfathers of my grandfathers
fought in that war, on opposite sides. I know history can feel settled,
but we, the results of history, are anything but settled. So right, it's 1857.
Political divisions over slavery are such that a year earlier, an abolitionist senator named Charles
Sumner had been beaten with a cane nearly to death in the chamber
of the United States Senate by a pro-slavery congressman named Preston Brooks, who by the
way would go on to be reelected by his constituents.
And yet even then, as the House divided against itself was learning that it could not stand,
the United States Congress passed the coinage act of 1857 into law. Among other things, the act eliminated
the half penny, which had become too small a monetary sum to be worth
minting. At the time, the half penny was worth about
12 cents in today's money. To me, the ongoing existence of the penny
symbolizes not only our inability to find common ground,
but also our inability to acknowledge the places where common ground already exists.
In fact, I think the only vaguely convincing case one can make for the penny
is that as a nation, we all share it.
No matter where you're from, or what news outlet you rely upon,
no matter your age or race or gender, we can all agree that the continued minting of the American
penny is an absolute abomination. Maybe it's worth $69 million a year to have something that we
can all dislike together. And anyway, there is something kind of American
about putting our best president on our worst coin.
I give the penny one and a half stars.
I give the penny one and a half stars.
I give the penny one and a half stars.
I give the penny one and a half stars.
I give the penny one and a half stars.
I give the penny one and a half stars.
In 1920, my maternal grandmother's father
was working at a grocery store in a tiny town
in western Tennessee.
Like all U.S. grocery stores at the beginning of the 20th century, this one was full service.
You walked in with a list of items you needed, and then the grocer, perhaps my great-grandfather,
would gather those items.
They'd weigh the flour, or cornmeal, or butter, or tomatoes, wrap everything up for you,
and then charge it to your account.
You'd either wait for the clerk to finish your shopping for you, or for a small fee you'd
have your order delivered to your house later in the day.
Like almost all grocery stores at the time, my great-grandfather's store also allowed
customers to purchase food on credit, which the customer would then, usually, pay
back over time.
That store was supposed to be my great-grandfather's ticket out of poverty, but it didn't work out
that way.
Instead, the store closed, thanks in part to the self-service grocery revolution launched
by Clarence Saunders.
Saunders was the self-educated child of impoverished sharecroppers.
He eventually found his way to the
grocery business in Memphis, Tennessee. He was 35 when he developed the concept for a grocery store
that would have no clerks or counters, but instead a labyrinth of aisles that customers would walk
themselves, choosing their own food, and placing it in their own shopping baskets.
Prices at Saunders' self-service grocery would be lower because his stores would employ
fewer clerks and also because he wouldn't offer customers credit but instead expect immediate
payment.
The prices would also be clear and transparent.
For the first time, every item in a grocery store would be marked with a price, so customers
would no longer fear being
overcharged by unscrupulous grocers. Saunders called his grocery store, Piggly Wiggly.
Why? Nobody knows. When asked where the name came from, Saunders once answered that it arrived
from out of chaos and indirect contact with an individual's mind, which gives you a sense of
the kind of guy he was. But usually, when he was asked why anyone would call a grocery store,
Pigley Wiggly, he would answer, so people will ask that very question.
The first Pigley Wiggly opened in Memphis in 1916. It was so successful that the second Piggly Wiggly opened three weeks later. Two months
after that, another opened. Saunders insisted on calling it, Piggly Wiggly III, to lend
his stores the, quote, royal dignity they are due. He soon began attaching a catchphrase
to his storefront signs. Piggly Wiggly, all around the world. Of course, at the time, the stores were barely all around Memphis, but Saunders' business
did grow phenomenally quickly.
Within a year, there were 353 Piggly Wigglies around the United States.
In newspaper advertisements, Saunders wrote of his self-service concept in nearly Messianic
terms.
One day, Memphis shall be proud of Piggly Wiggly, one ad-read, and it shall be said by all men that the Piggly Wigglys shall multiply and replenish the earth with more and cleaner things to eat.
Another time, he wrote, the mighty pulse of the throbbing today makes new things out of old and new things
where was nothing before. Basically, Saunders spoke of Piggly Wiggly as today's Silicon Valley
executives talk of their companies. We're not just making money here. We are replenishing the
earth. Piggly Wiggly in the self-service grocery stores that followed did lower prices, which meant
there was more to eat.
They also changed the kinds of foods that were readily available.
To save costs and limit spoilage, Piggly Wiggly stocked less fresh produce than traditional
grocery stores.
Pre-packaged processed foods became more popular and less expensive, which altered American diets.
Brand recognition also became extremely important because food companies had to appeal directly
to shoppers, which led to the growth of consumer-oriented food advertising on radio and in newspapers,
a phenomenon that Saunders understood better than almost anyone. During the late 19 teens and early 20s,
Piggly Wiggly was the single largest newspaper advertiser
in the United States.
Of course, lower prices and fewer clerks
also meant that many people lost their jobs,
including my great grandfather.
There's nothing new about our fear
that automation and increased efficiency will deprive humans of work.
In one newspaper advertisement, Saunders imagined a woman torn between her long-time relationship with her friendly grocer,
and the woe-woe prices of Pigley Wiggly.
The story concluded with Saunders appealing to a tradition even older than the full service grocer, with his protagonist
saying,
Now away back many years there had been a Dutch grandmother of mine who had been thrifty.
The spirit of that old grandmother asserted itself just then within me and said,
business is business, and charity and alms are another.
Whereupon our shopper saw the light and converted to Piggly Wiggly.
By 1922, there were over 1,000 Piggly Wiggly stores around the US, and shares in the company
were listed on the New York Stock Exchange.
Saunders was building a 36,000 square foot mansion in Memphis, and had endowed the school
now known as Rhodes College.
But the good times would not last.
After a few pigly wiggly stores in the northeast failed, investors began shorting the stock,
betting that its price would fall.
Saunders responded by trying to buy up all the available shares of Pigly Wiggly using borrowed
money, but the gambit failed spectacularly, and Saunders lost control of Piggly Wiggly and went bankrupt.
His vitriol at Wall Street short sellers pre-saged contemporary corporate titans just as his
reliance on big advertising and hyper-efficiency did. Saunders was by many accounts of bully,
verbally abusive, cruel, and profoundly convinced of his own genius. After losing control of the company,
he wrote, they have it all, everything I built, the greatest stores of their kind in the
world, but they didn't get the man that was father to the idea. They have the body
of Piggly Wiggly, but they didn't get the soul.
Saunders quickly developed a new concept for a grocery store. This one would have aisles
and self-service, but also clerks in the meat department and the bakery, basically a contemporary
supermarket. In under a year, he was ready to open, but the new owners of Piggly Wiggly took
him to court, arguing that the use of the Clarence Sunders name in relation to a new grocery store would violate
Piggly Wiggly's trademarks and patents.
In response, Saunders defiantly named his new grocery store, the Clarence Saunders' sole
owner of my name store, perhaps the only business name worse than Piggly Wiggly.
And yet, it succeeded tremendously, and Saunders made a second fortune as Sol owner stores
spread throughout the South.
He went on to invest in a professional football team in Memphis, which he named the Clarence
Saunders Sol owner of my name Tigers.
Really.
They played the Green Bay Packers and the Chicago Bears in front of huge crowds
in Memphis, and they were invited to join the NFL.
But Saunders declined because he didn't want to share revenue or sent his team to away
games. He promised to build a stadium for the Tigers that would seat over 30,000 people.
The stadium, he wrote, will have skull and crossbones for my enemies who I have
slain. But within a few years, the sole owner stores were crushed by the Depression, the football
team was out of business, and he was broke again. Meanwhile, the soulless body of Piggly Wiggly
was faring quite well without Saunders. By the supermarket chain's height in 1932, there
were over 2,500 Piggly Wigglies in the United States. And even today, there are over 600,
mostly in the south. Although, like many grocery stores, they are struggling under pressure
from the likes of Walmart and Dollar General, which can undercut traditional grocery stores
on price, partly by providing even
West fresh food and fewer clerks than today's Piggly Wigglies do. These days
Piggly Wiggly ads tend to focus on tradition and the human touch. One North
Alabama Piggly Wiggly TV spot from 1999 included this line. At Piggly Wiggly,
it's all about friends, serving friends. A call to the kind
of human-to-human relationships that Saunders ridiculed in that Dutch grandmother ad.
The mighty pulse of the throbbing today does make new things out of old, but it also makes old things
out of new. Today, food prices are lower relative to average wage than they've ever been in
the United States, but our diets are often poor. The average American ingests more sugar
and sodium than they should, largely because of processed, prepackaged foods.
As for Clarence Saunders, he spent decades after his second bankruptcy trying to launch
a new concept called the
Key Doosle, a totally automated store that looked like a massive bank of vending machines
and involved purchasing food with almost no human to human interaction.
He was also one of the first business people to spend private money on newspaper advertising
for political candidates, running ads, including
virulently racist ones for his preferred gubernatorial candidates.
Saunders grew more vitriolic and unpredictable as he aged.
He could never get the key doosle to work, the machinery broke down constantly,
and people found the shopping experience slow and clunky.
He eventually entered a sanitarium that treated
people with anxiety and depression. The mansion Saunders built with his first
fortune became the Pink Palace Museum, Memphis's Science and History Museum. The
estate he built with his second fortune became Lickderman Nature Center. In 1936
the journalist Ernie Pyle said, if Saunders lives long enough, Memphis will become the most beautiful city in the world,
just with the thing Saunders built and lost. But Saunders never made a third fortune.
He died at the Walla Sanitarium in 1953 at the age of 72. One obituary opined,
at the age of 72. One obituary opined, some men achieved lasting fame through success,
others achieved it through failure. Saunders was a huckster. He committed securities fraud.
He helped usher in an era of food that fills without nourishing. He was also a genius ahead of his time, who understood the power of branding and efficiency.
But mostly, when I think of Piggly Wiggly, I think of it swallowing up the small town
grocery stores, only to be swallowed itself by the likes of Walmart, which will in turn
be swallowed by the likes of Amazon.
Joyce called Ireland the South that eats her
feral, but Ireland has nothing on American capitalism. I give pigly wiggly two
and a half stars. The Anthropocene Review is written by John Green, edited by Stan Muller and produced
by Rosiana Halce-Rohas and Tony Phillips.
Joe Plurd is their technical director, Hannah Brown, makes the music.
The Anthropocene Review is a co-production of Complexly and WNYC Studios.
Every episode is a jam, find it, and download it wherever you get your podcasts.
99% of visible was produced this week by Chris Baroube, Mixing Tech Production by Sheree
Fusef, Music by Sean Rial.
Katie Mingle is the senior producer of Kirk Colstead is the digital director.
The rest of the team is senior editor Delaney Hall, Avery Trauffman, Taren Masat, Emmett Fitzgerald,
Vivian Lee, Sophia Klatskert, Joe Rosenberg, and me Roman Mars.
We are a project of 91.7K ALW in San Francisco and produced on Radio, in beautiful, downtown, Oakland, California.
99% invisible is a member of Radio Topia from PRX, a fiercely independent collective of
the most innovative shows in all of podcasting.
Find mall at radiotopia.fm.
You can find the show and join discussions about the show on Facebook.
You can tweet at me at Roman Mars and the show at 99PI or a Gron Instagram, Tumblr, and
Reddit too.
But we'll have links to the Anthropocene Reviewed and the entire catalog of 99PI episodes
that John says inspired him to make the Anthropocene Reviewed.
I hesitate to say this because I know how it's going to sound, but when I was thinking
about what I wanted to do in terms of podcasting, I thought a lot about the way that 99% invisible approaches stories and
that concept of always reading the plaque. If you pay really close attention to something,
you can generally learn in unexpected and exciting ways.
All on the website. It's 99pi.org.
Radio tapio. From PRX.