99% Invisible - 435- The Megaplex!
Episode Date: March 17, 2021Back in the early 1990s, movie theaters weren't that great. The auditoriums were cramped and narrow, and the screen was dim. But in 1995, the AMC Grand 24 in Dallas changed everything. It was the very... first movie megaplex in the United States. This is the gigantic, neon, big-box store of moviegoing that we're all used to today, and it's easy to dismiss as a tacky ‘90s invention. But the megaplex—specifically this first megaplex in Dallas—upended the entire theater business and changed the kinds of movies that got made in ways you might not imagine. The Megaplex!
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This is 99% infosible. I'm Roman Mars.
In a world known as the 1990s,
Chancellor Hanz was a skinny kid in Dallas, the new kid at school, and he loved going to the movies.
Yeah, Grew up in Dallas. Favorite past time was to go to the movies. That's literally all I ever did.
I mean, if I had a nothing to do Saturday,
which was often, I would see at least three or four movies a day,
for sure.
I think I was nine or 10 when I knew I wanted to work
at a movie theater, but I couldn't actually do it
until I was like, I don't know, 14 or 15s
when they start letting people have jobs.
Chancellor became a projectionist,
which if you love movies is a dream job.
When new prints came in, Chancellor would watch them
all the way through for hiccups and errors,
staying late alone in the auditorium.
But what he really loved was to see movies with other people.
So he would go back to work on his days off
and watch the same movies over again
with a crowd. The more packed, the better.
May and Fridays and Saturday nights were my favorite.
Can you please tell me where your brother's hiding?
Why do you want him? Because your only brother can prove I'm not a killer.
You don't know any of the people in that room, but you're all on a common ground of how hilarious
the scene is or how scary
the scene is, how awesome it is to see Jackie Chan jump through a ladder.
You know what I mean?
Oh my god, I'm just going to the movies.
It's like everybody is on one accord.
You don't know that person, but you're sitting there laughing with them and having a good
time.
Theaters in the early 90s, they weren't usually all that nice.
And Chancellors was no exception.
The auditoriums were cramped and narrow.
The screening was dumb.
It was a very tiny, semi-ragony theater, but in the raggedy way that's endearing, where
it's like the sounds coming from one speaker.
But one day, Chancellor heard about a new kind of theater, on the other side of town.
This is reporter Ryan Kyloth with the story of this intriguing new theater.
Chancellor jumped in the car and drove downtown and then passed downtown.
Passed the business district, passed the hospitals, passed the strip malls with the car dealerships,
and finally down one of those long empty roads that seems to anticipate suburbs that don't exist yet.
You can see it from the highway.
You know how a Walmart or a Sam's Club
looks from the freeway?
No one ever says they can't find it.
So, yeah, first time pulling up to that,
it's just like, wow, like you feel like,
especially growing up in Dallas
when you're not around like Hollywood stuff and anything.
That's like the closest you get to like Hollywood.
It's like a cinema theme park
and they made it feel like that all throughout.
Chancellor could not believe how much better this theater was
than the one where he worked.
In fact, he would get off of work at his job
where he saw movies for free and drive 40 minutes across town to pay for movies at this new place.
It was like, oh, this is what's going on. Like, what are we not doing this at the other place?
What Chancellor had discovered there in the suburban sprawl of Dallas was the AMC Grand 24. Built in 1995, it was the first of its kind. The first movie
Megaplex in the US. You know the kind, the gigantic neon big box stores of movie going. They're
kind of easy to dismiss as sort of a tacky 90s invention, but Megaplexes and specifically this
one in Dallas, upended the entire theater business and even changed the kinds of movies that got made
in ways you might not imagine.
The rise of the Megaplexes pretty recent, but it's part of a pattern.
The kinds of movies we watch has always been tied up with how we watch them.
And where?
The peak of movie going in this country was the 1940s
when there really wasn't another game in town.
Besides, I don't know, newsfavors?
Comic books?
The old ballgame?
And then, television came along.
The TV dinner fifties.
As television kept viewers at home, movies competed by becoming more spectacular.
The 1960s was the era of huge studio ethics.
I'm Spartacus.
I'm Spartacus.
I'm Spartacus.
And the theater has got bigger and more luxurious as well.
To see a movie at the time was to have an usher in a tuxedo, hand you a printed program
before guiding you to your seat.
Well, yeah, I started out as an usher and you never left the auditorium.
So whatever movie was playing, you knew every line, every inflection that the director
intended.
You got to know movies pretty well.
Ted Mundorf's first job was at a single-screen movie
palace in the San Francisco suburbs in 1969. Yeah, we had, I want to say, somewhere between 1200
and 1700 seats. So it was huge. It was like you wouldn't even find anything like that today.
Every movie was a spectacle that couldn't be recreated anywhere else. Back then, studios and theaters had a business arrangement, where if a theater had a certain
movie, nobody else in the area could play it.
Seeing a film was kind of like seeing a painting or a Broadway show.
It lived at one particular location, and you had to go there.
If you lived in the suburbs, you had to get in a car or get on the train and you had to
go up to San Francisco to see the first run movie. And then afterwards, the
movies would play later in the suburbs.
In the early 70s, this began to change. Studios realized there was enough demand to release
movies in the suburbs and the city simultaneously. But with just a single screen in most theaters
playing two movies meant half as many show times
for each one, which led to the next logical step,
creating more screens.
You had the single screens, and then you had the cutting up
of the single screens.
So you had these terrible configurations,
these bowling alley type auditoriums that resulted from the slicing up of existing movie theaters.
Ted Mundorf's enormous single screen was carved into two, and then four long, narrow auditoriums.
And here and there, some little four and six plexus were built, now that there were enough films to sustain them. But as movie going became a less exclusive experience, it became a less exclusive experience.
No more tuxedos.
As the 70s rolled into the 80s, theaters went from swanky to sticky.
Any coke that ever spilled there is still there today.
And this cramped, grungy, sort of top floor
of the mall movie experience was keeping people away.
Ticket sales dropped 15% in the mid-80s.
Meanwhile, home video was taking off,
so people were staying home with their televisions again.
And the industry took notice.
Theater owners knew the whole experience needed an upgrade.
If people were going to go to the movies less, we need to make it a knockout experience every time.
Enter Stand Our Wood.
Back in the 60s, Stan had taken over the family business, a little Kansas City chain called Derwood Theoders,
and carved up their big screens to show more films.
By the 80s, he'd built a few dinky little fourplexes, and eventually he changed the name
of his company to American multi-cinema, AMC.
Stan was known in the industry as a rule breaker and provocateur.
He was larger than life.
That was a long pause.
He was a complex man.
Norr Dashwood worked for Stan at AMC for 22 years.
And she says he identified the problems in the industry before anyone else.
He realized upgrading theaters and offering people more choices was the only
way forward. He'd been to Belgium and seen a huge cinema with 25 screens.
So he comes back from this trip. He says, this is the future. This is what we have to do.
The finance team ran the numbers and said, no, this is a terrible idea. You will never
sell enough tickets and popcorn to afford this thing.
Increase rents, increase construction cost,
and it just didn't work.
The math didn't work.
Standurwood did not care.
He bet the company on megaplexes.
The AMC grand would be first,
but before it even opened,
30 other megaplex deals were locked. Contract signed, ground
being broken.
When he got an idea, that idea got materialized.
What would have happened if the bet had not paid off?
A.M.C. would have gone bankrupt.
Nora was there in Dallas for the Grand Opening VIP party, and she says the energy at the
event was nervous. it was there in Dallas for the grand opening VIP party and she says the energy at the event
was nervous.
It was like, okay, you built it.
Now is anyone gonna come?
Oh, they came.
In fact, they clocked out at their jobs at other movie theaters and came.
Walking in always put a smile on my face because they go all out posters and banners and standees.
That's Chancellor Haynes again, who used to drive to the grand from his job across town.
This place was everything his theater wasn't.
It was brand new. The seats had new car smell.
There were arcade games, neon, everything, multiple concession stands,
enormous displays and props, and then there
were the auditoriums themselves, 24 of them.
The screens were massive.
Even the smaller theaters had bigger screens than the theaters that I was used to.
Tinsler wasn't the only person going out of their way to get to this theater. I know there were six of us that went six guys.
We all piled into like an 84 Thunderbird.
I can remember that more than 20 years later, Kevin Morris still remembers the
first time he went to the AMC Grand 24.
It was a well over an hour drive.
Was it worth it? Oh, yeah.
Well, for me, it was because I actually got a seat. It was packed.
I mean, it was there was a lot of people there and at two o'clock in the morning, if you can believe
that for a movie. EMC expected the grand to attract 800,000 visitors in its first year. They got
three million. By this point, Ted Mundorf, the guy who used to work
as an usher back in the 60s,
was film buyer at a theater company in LA.
Naturally, he kept an eye on the competition.
He says the theater industry is unusual in this way,
because...
We share our numbers.
So if you're running a movie theater in Los Angeles,
you can see the numbers, the box office, results
of an individual theater in Dallas, Texas.
Out of curiosity, how were you getting those reports?
Were those emails?
Was it too early, were you getting faxes?
Oh, no, these were delivered hand-delivered to you.
Big chunks of paper, like a newspaper, except thicker,
and they were delivered on a daily basis to the offices.
Ted would glance through these box office reports with his morning coffee and he noticed that
this one theater in Dallas was just going gangbusters. So you're seeing these numbers about the AMC
grand that are just insane than what? Then we put a bunch of people on the plane and flew down the luxury theater.
Refreshments are available in the lobby.
And please, keep our theater clean by disposing of trash and specify containers.
Enjoy the show.
What Ted's team saw in Dallas, it wasn't just the big screens and big sound, or the
on-spiring lobby.
There was something else springing people to the AMC Grand.
Stadium seating.
Staggering seating on risers, steep risers all the way up to the rafters, like a Roman
Coliseum.
We're used to this now, but at the time it was revolutionary.
Before the AMC Grand theaters had floors that were just ever so slightly sloped.
If you got the wrong person in front of you, the movie was ruined.
With stadium seating, every seat had an unobstructed view.
Someone's wearing a hat in front of you?
Didn't matter.
Someone was 6'10 in front of you?
Didn't matter.
You were high enough
above them that you could see the screen. Ted knew exactly what he had to do. Back in Los Angeles,
his company was about to start construction on a new theater. I mean, plans were done on this particular
project and been approved by the city of Los Angeles, we were about to start breaking ground and we immediately halted it.
We knew at that point that stadium's seating
once the direction you had to go in,
if you were gonna build new theaters.
Ted's intuition was right,
as Megaplexes went up all over the country,
that theaters around them collapsed.
So it was like a nuclear bomb in that,
when that thing opened, you could draw this circular ring around it and all the
slope floor regular movie theaters around it lost anywhere from 40 to 80% of their business overnight
overnight
One by one theater companies rushed to get in on the Megaplex
trend and took on a ton of debt trying to build these things.
Were there people who said, eh, seems like a fat, I'm not going to bother.
One of the largest companies in the country that was their attitude.
The president actually told me as he was building a theater, said, we don't believe in stadium
seating theaters.
And what happened to them?
They went bankrupt.
The business has grown to 26,000 screens across the country, even at a time when video
rentals and cable channels keep some fans at home.
Megaplex has seemed to pull moviegoers back to the big screen.
Kelly O'Donnell NBC News Los Angeles.
That report was from early 1996, just a few months after the grand opened.
Within six years, the number of movie screens in the US increased by 50 percent in six years.
And this is where you really begin to see the architecture influencing the art.
Because these new movie palaces didn't just pull movie goers to the screen.
They pulled movies to the screen.
When there's more screens to play, then you essentially need more content to play on them.
Ben Fritz is an editor at the Wall Street Journal and wrote a book about the 21st century
movie business.
He says between the rise of DVDs and all this new screen real estate, film studios cranked their production up to 11. And films got more varied as well. A larger share of them started coming from
original ideas instead of sequels or remakes or adaptations. All the movie studios will always start
with the safest bets. They'll always start with the safest bets.
They'll always start with Home Alone 3.
But eventually they run out of those, right?
And then they still need to make more.
Then they're going to have to, they have their forced to just take bets on that weird
original spec script that's been sitting around that everybody thought was kind of cool
but nobody really wanted to take a risk of making.
For the first time in a long time, the major studios were throwing money at new ideas and
new directors.
In the flavor of movies, the type of which used to live only in small art house theaters
started getting wider release.
Jack Foley was a distributor at Miramax.
That's the person who sells movies from the studios to the theater owners.
He distributed films like Pulp Fiction and Train Spotting.
I'm not writing a museum.
I want this to be a business, and you want this to play out to the masses.
You want to corrupt the youth of America.
Foley says the Megaplex was a Trojan horse for slipping strange, subversive movies
into unsuspecting suburbs across America.
If the latest teen movie was sold out,
kids might end up seeing...
Melchovitch, Melchovitch, Melchovitch. Melchovitch, Melchovitch.
Melchovitch.
Being John Melchovitch for your information
got into 630 theaters at the widest.
That was a pretty good break
because being John Melchovitch was on the border
of Incomprehensible, I used to say to Charlie Kaufman,
hey, next time make your film linear.
Yeah, I mean, I remember walking out
of being John Melchavitch in theaters,
going, what the hell was that?
The New Jersey Tour of Pike.
What about me seeing you seeing me seeing you in court? Ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, John Malkovich came out in 1999, a year that lots of people call one of the best movie
years ever.
Can you just rattle off for me as many movies from 1999 as you can name from memory?
Absolutely.
Okay, so Fight Club, the Matrix, Office Space, Three Kings, Election, The Sixth Sense, The
Blitter Witch Project, Notting Hill, and Bryan Raftry actually wrote a book about 1999.
Called Best Movie Year Ever.
You have being John Malcolm, you have eyes wide shut, you have the iron giant,
boys don't cry, the version suicides, the best man.
That's like the first wave.
Drop dead gorgeous, but I'm a cheerleader.
American movie, American pie.
Run low, LaRun, go.
The talented Mr. Ripley, Topsy Turvy, Girl in Arrupted.
There are so many more.
Not only did all these great movies get made,
they found an audience.
You could go into a megaplex and say,
okay, there's not just 14 movies playing it,
there's 14 different kinds of movies playing it,
and which one am I in the mood for right now?
But this mini golden age of interesting, unusual, original films, it didn't last that long.
Did it feel like in the late 90s? Did it feel like a bursting of a bubble was coming?
Well, we knew structurally we were in trouble.
The Megaplex building craze had been so fast and furious that now there were just too many
theaters and nobody wanted the old dingy ones anymore, but there was still rent to pay
on those buildings.
So you had all these old theaters and that's what caused the bankruptcy.
For bankruptcy's, I think there were 12 of them.
Hollywood is coming off a record holiday weekend
and appears to be headed for a record year. But ironically, more movie screens will close
this year than open. As the theater bubble began to pop, the creative one did too. With fewer screens,
there were fewer reasons to take chances. On, you know, a weird story about a portal into the brain
of John Malkovich.
Instead of showing all different kinds of movies on lots of different screens,
exhibitors realize that they could just play one blockbuster like Pirates of the Caribbean on half the screens,
with a new show starting every 20 minutes.
What it did is it created this huge attention to opening weekend.
Studios love to break blockbusters wide,
opening on as many screens as possible.
That way they could break in the cash
and brag about the best opening weekend
in box office history,
which would generate more headlines
and buds and business.
So if you're a film buyer, you get a call from the distributor
and say, hey, you're opening Batman or you're opening Pearl Harbor or you're opening whatever it is.
I want two screens.
I want three screens.
I want four screens.
And sometimes those were conditional.
In other words, you weren't going to get the movie unless you could guarantee four screens
on Pearl Harbor.
As Blackbusters took up more and more screens. Smaller indie movies got squeezed out.
For a while, booming DVD sales provided another platform
for Oddball movies with a niche audience.
But as DVDs disappeared later in the Outs,
the major studios leaned more and more
on their big franchise, Blackbusters,
which is why every new movie these days
is another Spider-Man sequel
or Fast and the furious 25.
What's hard to imagine that's coming back from now is that, you know, I think movie theaters
have become a place very much almost exclusively for these big budget franchise films.
To what extent do you feel like really it's the business model that is the valve that turns
the creativity on or off.
I think sometimes people look back and say, oh, there was there was some kind of cultural
movement that made made Americans were interested in indie films in the 90s, for example, or
something was happening in the culture that we wanted to see.
It's got a Marvel franchise films starting in 2010.
No, it's really the explanation is that the economics of the movie business changed in
that time. And that changed the types of the movie business changed in that time,
and that changed the types of movies the studios were making.
Now, the economics of the movie business are changing even more radically.
Theater companies were in trouble even before COVID.
Attendance was dropping, as people turned to Netflix with more and more bingeable content.
During the pandemic, the industry has been living out a real-life experiment.
People have wondered about for years, but never tested.
What happens when new movies go straight to streaming, or release simultaneously in theaters
and at home?
If we can get them just as easily at home, which movies will get us to go out to theaters?
To swallow the film, the more endangered it is.
Ted Munnor thinks the big action blockbusters
will still get people out.
But the dramas and comedies and weird little art films
might be relegated to your TV.
Maybe by this summer we can safely go back to theaters
and studios can start to gather data on what kinds of movies
still have the power to pull us out.
In the meantime, if you need just a little fix, if you just want to remember what it's
even like to see a movie with a bunch of people, let me recommend these audience reaction
videos on YouTube recorded in the before times.
There's one that someone filmed in a movie theater as a very passionate audience was watching
Avengers Endgame.
In this scene towards the end of the movie, there's this one big battle where it looks like
all hope is lost, but slowly all the heroes of the entire Marvel Universe come to the
rescue, one by one.
And the audience just goes wild. This clip reminds me of a feeling that I've almost forgotten about watching movies and a packed theater.
It truly is something you just can't replace.
Megaplex, Arthouse, full lie down recliners with the Wader service,
fold out chairs in the back of some Art Gallery, it doesn't matter.
I just want to sit in a dark room with a bright wall,
and cheer at the same stuff with a bunch of strangers. We won't let you go!
We won't let you go! Spike Jones and Quentin Tarantino weren't the only filmmakers trying to make it big
back in the 90s.
There was also a motley gang of dentists after the break. So I'm back with Ryan Kyle off the report of that story and there was a character that
you interviewed for the story that we couldn't quite fit into the tail that we were telling,
but really fascinated you.
So let's hear some of that.
Yeah, it's a little sub piece of this whole Megaplex rise and fall saga.
One of my favorite people that I talk to throughout
this thing. So the story of the Megaplex that we just went through, right? It's this new technological
invention that opened up room for all these new movies to be shown and new kinds of movies spreading
across America. Interesting unusual ones. But they weren't all being John Malchovic and Fight Club and the Matrix.
This boom in movie making also created some other kinds of movies,
shall we say.
Not so indie classics.
Exactly, exactly.
Because this was a gold rush of movie making.
So lots of people got into the movie making business, including somewhat
famously a group of dentists led by this guy.
My name is Jim Chrysler. I live in like Forest Illinois.
Okay, so what's his story?
At some point in the mid 90s, he is living in the Midwest, you know, in his words, fighting
the war on Tuesday day. And one night he and his friend
decided to drive into Chicago
for this charity auction that they'd heard about.
So they go.
And it just so happens that that night,
the bulls have a playoff game.
And the charity auction is empty.
It's like Jim and his friend
and like three other guys in this
giant hotel ballroom and Jim gets one of the grand prizes for a steal. It is a
walk-on part for his wife in a certain TV show that's filmed in front of a live
studio audience. Wouldn't you like to get away?
Sometimes you wanna go where I'm going.
Oh my goodness, that would be a dream come true.
I guess we should say for people who are quite young or maybe don't have Netflix,
that is the theme song to Cheers.
That is the theme song to Cheers.
So this happens, like a few months later, Jim and his wife fly out to LA to the Paramount lot where cheers
is filmed, Jim gets to sit in the bleachers in the live studio audience.
And my wife got to sit at the bar.
She got to meet the stars and it turned out that Ted Danson had just had a root canal.
And she said, well, my husband's in End of Donuts.
Are you having a problem? He says, I am actually. And she said, well, my husband's in end of Donna, so you're having a problem.
He says, I am actually.
So she's waves to me down to the bar area.
I say I ain't there sticking my finger in Ted Danson's mouth.
So incredible.
Like Jim is having the best night.
So he is then very primed after the break
for when this guy he'd met in the audience,
sitals up to him later and says, like, hey, man, you're a successful endodontist.
You ever think about producing movies?
And I thought this was the coolest thing ever, very naive.
And it truly was just like lambs being lent to a slaughter.
So this guy that he met talks him through the basics
of producing movies and how much money you need and the work involved and Jim goes back home
to the Midwest and starts passing the hat around. Well, I just, I was in practice for 15 years at
that point and I had hundreds of friends who had a lot of money and there was a golden age of
dentistry and these guys were in their 40s. One was an orthopedic surgeon, one was a general dentist,
another was an orthodontist.
Yes, so this Motley crew puts their money together and they make a movie called
Fever Lake. Oh, I'm going to watch it. It's the app please don't.
I'm so sorry Jim. Did you watch it? Steve, hurry!
So sorry Jim. Did you watch it?
Steve, hurry!
Hurry up!
Steve, I don't think it helped much.
So this seems like a kind of typical cabin in the woods, slasher type movie.
Yes.
We hired Mario Lopez, who was that thing
which is coming off, saved by the bell.
And he was looking for something to do.
Cory Hame, who was between rehab.
And Mario became a good friend of mine, actually.
I've lost touch with him over the years,
but I'm sure we would rekindle a lot of memories
if I ran across him.
If he were like not a huge hit, obviously,
but it got a lot of publicity.
So we didn't deserve that kind of publicity,
but at the time there were very few independent
production companies made out of dentists from Wisconsin.
We had a big premier downtown, it made the front page.
And so Jim's happy for the publicity and all.
He gets it, he gets it.
People think it's cute that they're dentists, et cetera.
But also he had his limits.
The Wall Street Journal in particular came to me once a day.
It said, well, we'll interview you in your office and we just sit by your dental chair
with a cigar in your hand.
I said, absolutely not.
I said, you know, I'm a bug that I'm sorry.
You know, I rather not do the article. I like that he stood up for himself.
I like that he drew a line in the sand and said,
you know, like, you can have your fun
but I will not participate in it to this extent.
But that's great.
Well, good for him.
And Fever Lake made money.
But it was so bad, it was colty.
People picked up on it and it wouldn't cost usik made money. It was so bad. It was culty and people picked up on it.
And it wouldn't cost us that much money,
so we got out of it pretty well.
The problem was, it's a bit like going to Vegas
and winning for the first time.
Because these guys were like,
great, let's keep going.
So they kept making movies,
and they became the dentist production company flying back and forth
I'm doing a real canals one day and going out and doing producing a movie the next day
Not every film did as well
But Jim says they didn't lose money on a single film. So yeah, Jim's feeling pretty good about himself at this point
Who do you think you're dealing with here, baby? You know at that point. I was I
Have become this dental mogul in Hollywood.
Then though in the early 2000s, just as this megaplex bubble is bursting, and frankly,
a lot is changing in the whole industry, Jim found things harder to navigate.
So he took a long break from the movie industry and just focused on the day job.
Right.
Although in the past several years Jim is back at it,
recently one of his movies won a BAFTA
for Best Feature in Scotland.
The funny thing is, I think before you told me this story,
I would think it's just a disaster
to get involved in producing movies.
But now I'm kinda like, hey, maybe I should
get into producing movies, but now I'm kind of like, hey, maybe I should get into producing movies.
Well, thanks Ryan, this is really fun. Yeah, I'm so glad we got to tell Jim's story.
99% of visible was produced this week by Ryan Kyloff, edited by Katie Mingle, mixed by
Amita Ganatra, music by our director of Sound, Sean Riel.
The Laney Hall is a senior producer, Kurt Colstedt is the digital director, the rest of
the team is Emmett Fitzgerald, Joe Rosenberg, Christopher Johnson, Abby Madon, Chris Baroube,
Vivian Le, Sophia Klatsker, and me Roman Mars.
Special thanks to Charles Ackland at Concordia University for his help and time on this story.
His book Screen Traffic was a great resource.
Thanks also to Bill Bynowski, Dan Jinks, Michael Schaumburg, and Sharon Waxman.
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