99% Invisible - All About That Bass

Episode Date: August 19, 2025

Vintage music barely had any bass. Today’s hits are all about the low end. What changed? An episode this week from our friends at Twenty Thousand Hertz, featuring hip hop legend DJ Jazzy Jeff and Roland's Paul McCabe.All About That Bass Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. 

This is 99% Invisible. I'm Roman Mars. In the 15 years we've been making this show, a lot of podcasts have reached out saying that we in some way inspired their approach to storytelling. But to me, the podcast that consistently embodies the spirit of 99PI while still infusing their episodes with a thoughtfulness and care that makes everything completely their own is 20,000 Hertz. Imagine 99% invisible, but every beautiful. crafted story is about sound. Every once in a while I hear an episode of 20,000 Hertz, and it's such a definitive statement on a subject that I think I just have to share this. And that's what I have for you today. This is the story of the Roland TR808 drum machine. Before they were all over popular

music, drum machines had a humble origin. They were originally built into home organs, with chintzy sounds that plunked along to preset rhythms like the cha-cha and the fox trot and the waltz. But The earth-shaking 808 changed everything, and its seismic waves spread out far beyond music that had an electronic backing beat. It introduced an addictive low-end rumble, and pop music was never the same. You're listening to 20,000 Hertz. I'm Dallas Taylor. Whenever I listen to vintage music, one of the first things that I notice is a last thing. of bass. For example, in 1912, the top song in America was The Haunting Melody by Al Jolson.

Tell me, have you ever heard, yes, melody? Since this was recorded with a full orchestra, there's almost certainly a double bass in there, but you'd never know it from the record. Twenty years later, things were not much better. Here's a Louis Armstrong track from the early 30s. In this one, the double bass is just barely audible. In the 1950s, the bass started becoming a bit more noticeable. In Bill Haley's Rock Around the Clock, you can definitely hear what the bassist is playing, though it's still pretty quiet. A decade later, bass guitars were much more common, but the recordings were still pretty

thin. In this Rolling Stones track, the bass guitar and kick drum just aren't very present. Now, it's not that people back then didn't care about bass. The microphones they had just weren't very good at capturing those frequencies. And even if they could, the speakers and headphones that people had just couldn't reproduce those low-pitched sounds. But in the 60s and 70s, a few different companies released microphones that were much more sensitive to low frequencies. At the same time, people started investing in stereo systems that could blow those old 50s radios out of the water. The result was an explosion of bass-heavy music, from rock classics like Dazed and Confused, To disco hits like La Freak

All that pressure Got you down Has to hit spinning all around But as bassy as that is, it's nowhere near the booming, sub-rattling tones we hear today. To vacation They ain't never had a dedication To unlock a sound like that, musicians would need something truly revolutionary.

It was a little device that came out in the early 80s And went on to transform the sound of popular music, The 808 Drum Machine. The 808 is everywhere. You may or may not know it by name, but you've definitely heard it before. I love to take with somebody Brass monkey

That funky monkey I laugh because I laugh because if I listen to the radio for an hour there's not one record that you hear that's not an 808. That's DJ Jazzy Jeff. He's a world-renowned DJ, producer, and hip-hop icon. Famously, he was Will Smith's partner back in his fresh prince days.

Commanding the cut, he's always on track. He's DJ Jazzy Jeff and he's a cut man, he acts up for your personal safety, you should be told that my DJ Jazzy Jeff is. We were seeking out what we heard on the early hip-hop records and the machines that they used. there was nothing that was more distinctive and more sought after than the 808. The Roland TR808 is a drum machine. That's Paul McCabe from Roland, the company that created the 808.

When they first released it back in the early 80s, drum machines weren't exactly sought after. For 20 or 30 years, they had mostly been used in the home. We have to remember in the 70s, the 60s, the 50s. Music being played in the home was still a very popular thing, and television hadn't taken over the living room quite yet, so families would often gather around and they would play music. People would play music as a pastime. A high percentage of the population was playing music. And though families were hanging out in the living room playing music, they typically

didn't have a drum kit laying around. They might have a guitar, maybe a piano, or a an organ. As you can imagine, people wanted a rhythmic instrument that wasn't as big or loud as a live drum kit. If you see photos of some of the earliest drum machines, in fact, you'll even see drum machines that are designed to sit on top of an organ where the music rust would normally be. So particularly the earliest drum machines, we're really working to try and recreate the sound of a small acoustic drum kit, and so there would be a kick drum and a snare drum and symbols and tom-toms. For years, drum machines were used casually, and professional musicians mostly ignored

them. But in time, musicians did start to find uses for drum machines. By the early 70s, many songwriters would program a drumbeat and then write to it. Now, most of the time, this drum machine would get replaced by a live drummer. But not always. One of the first recordings to include a drum machine was Family Affair by Sly and the Family Stone. It's the family affair. It's the family affair. Around the same time, early versions of electronic music were starting to go mainstream.

This is the robots by Craftwork. Craftwork is a four-piece band out of Dusseldorf, Germany. they would be one of the founding fathers of techno. For craftwork, drum machines were a perfect complement to their precise synthesized bass lines. By the late 70s, drum machines were finally gaining traction. They started to become used more in live performance in a situation where either an acoustic drummer wasn't available

or to enhance a rhythm section, and then they started to appear in recordings. At the time, one of the most popular drum machines was the Roland CR-78, which was a predecessor to the 808. Here it is in Blondie's Heart of Glass. And here's the CR-78 in Phil Collins's In the Air Tonight. These songs inspired. required early demand for a stage-ready drum machine, so Roland got to work on a new model.

They wanted to build a machine that was portable, flexible, and durable. 1-1c's a TR808. It almost looks military. In its design, it's kind of a drab all of color. And there's a reason why TR8 awaits are still being used today, because you could drive a truck over them, and probably many of them would still work. That was kind of what was in our mind at the time. Where it went to, needless to say, is someplace quite different. Over the centuries, there have been a few instruments that changed music forever. The piano revolutionized classical music. Electric guitars defined rock and roll.

In the 808, transformed hip-hop and electronic music. When we think about the sound of the 808, we think of it in terms of its influence on hip-hop and R&B. And, you know, when we think of hip-hop, of course, we start with Africa-Babata and Planet Rock. It's this otherworldly mashup of this kind of East Coast New York sound with craftwork.

Like a lot of musicians at the time, DJ Jazzy Jeff heard Planet Rock and was captivated by the drum sounds. We emulated whatever we heard. So, you know, when Planet Rock came out, it was kind of like, I need that machine. There was no drum machine that had a kick drum that sounded like that, that had a snare that sounded like that, that had a Christmas to the hi-hats like an 808. So it was definitely sought after so that you could kind of make these records.

Once these DJs got their hands on the 808, they started expanding on its possibilities. Listen, listen. There was a record funkbox party by Mastodon Committee, and he was a DJ that was very, very good on an 808. Musicians were experimenting. Here's Egyptian lover over on the West Coast. And here's some 808 electrofunk from a group called the SOS band.

Here's Indian musician Cherinzeet sing, using an 808 on his album 10 Raghaz to a disco beat. And here's Marvin Gaye's more minimalist use of the 808. As the 808 took off, it wasn't clear and it could. As the 808 took off, it wasn't clear if this sound had any staying power. It could just be a flash in the pan that would be replaced by the next big thing.

There was all these moments that were happening, these musical moments that were very serendipitous in the early 80s, that, you know, if they'd gone left instead of right, if this guy did this on a Tuesday instead of a Wednesday, we probably wouldn't be talking about the 808 in this context today. It was literally that kind of magical.

A huge factor in that magic had to do with the 808's bass drum sound and a little knob for controlling it labeled decay. That one tiny knob allowed musicians to push the bass in their music farther than they ever had before, and it created a sound that still dominates to this day. That's coming up, after the break. We're back with more 808 from 20,000 Hertz on 99% Invisible. That's all the numbers I've got for you. When drum machines were first developed, they were meant to replace live drummers,

so the goal was to sound like a real drum kit using artificial sounds. The Roland 808 was designed with the same idea in mind. Even when we got to the TR808, the technology was designed to recreate an acoustic drum kit. The 808 was released in 1980, and at first, it wasn't a big hit. For one thing, it cost $1,200, which is about $4,600 in today's money. And soon after it came out, the 808 got some tough competition. Right about that same time, 1981, the first... drum machine that used recorded sound clips or samples came into being.

This new generation of drum machines could play real recorded drum sounds. Once they hit the scene, they made synthesized drum machines like the 808 sound dated. To me, this is very Nintendo and Atari-ish. Here's my computer version of what I think a drum kit is supposed to sound. to sound, and it doesn't sound anything like a drummer or a drum set at all. At the time, an Atari video gamey drum sound just wasn't what people wanted on their records, but after a couple years of mediocre sales, the 808 started showing up in pawn shops for a fraction of the price.

I ended up getting mine from a pawn shop because you couldn't really walk into a store and see an 808. Musicians started picking them up because it was a piece of equipment they could actually afford. Recording studios often had one on a shelf collecting dust, or somebody's friend might lend them one for a live show. But the jury was still out on whether the 808 was anything more than a cheap machine that couldn't play real drum sounds. The 808 was really facing quite an uphill battle to gain any kind of acceptance. But in a kind of one of these classic,

Your Strength is Your Weakness paradoxes where the strength of the drum machines that were based on recordings of actual drum sounds was that at first glance they sounded more natural. On the other hand, certainly with the technology available at that time, you couldn't really adjust the sound that much. We were used to having a drum machine that you were stuck with basically the sound that came out of it. There wasn't too much manipulation that you can do. So to have this machine that you can take the snappiness out of the snare and you can add more boom into the kick.

This one machine could sound a hundred different ways. The 808 may have sounded artificial, but those video gamey tones were highly adjustable, and that ended up being the key to its success. And so with that in mind, you look and you've got these 11 sounds. Here's the kick. Snare, closed hi-hat, open-high-hat, crash symbol, Tom's

hand clap rim shot cowbell you always got to have more cowbell and finally clave when you start getting into

the clav and the cowbell those were two very distinctive sounds that if you put them on anything you knew they came from an 808

but there was one sound on 808 that changed music forever, the bass drum, also known as the kick. There was a point in time that I felt like people were afraid of kick drums. You couldn't have the kick drum too loud. You couldn't have it too boomy. Here's Scorpio by Grandmaster Flash and The Furious Five. You can hear that the kick drum is relatively low in the mix. Someone had the heart.

to put an 808 kick drum that it was round and it was boomy and it felt really good. Here's Planet Patrol with a rounder, louder kick drum. Then somebody on a record opened up the decay. And when that kick drum rang out, it was nothing like you've ever heard. Here's DJ Jazzy Jeff himself opening up that decay and letting the kick drum drive the song. Have you ever in your life experience the day where nothing at all seemed to go your way? No matter how hard you try to get out of the rut, you just could not break the string of that lock a day where Murphy ball takes...

Soon enough, the sound of the 808 bass drum became synonymous with hip-hop. The idea of young people driving down the street with big, boomy subwifers was largely because of that tone. Here's LaTrem, a Miami-Base hip-hop duo singing about Boomy Car Stereo's in 1988. Notice the signature sustained 808 bass drum sound. Because when you're in the street, you can't go far without hearing the boom pouring out your car. 20 years later, Felix to Housecat released the song Kick Drum, which pushes that decay to its absolute limit. Today, artists often shift the pitch of these 808 kick sounds to create full-on bass lines. Over the last couple decades, this technique has been used in hit song after hit song.

It's in Hotline Bling by Drake. It's in DNA by Kendrick Lamar. It's in Up by Cardi B. By now, we've heard these booming bass tones in hundreds, if not thousands of tracks. But back in the early 80s, a sound like that was unheard of. You're not supposed to have your bass drum driving that much. And it's kind of like, why not? Everybody's riding around in their car playing this music and it's vibrating their car and they enjoy that.

There's no right and wrong in it. I really feel like the 808 kick drum was one of the first things that started shattering the rules of what you should or shouldn't do when it came to recording music. The decay control basically turned the 808's bass drum into a whole new instrument. It was so different that the studios making early hip-hop records didn't even know what to do with it. When we did, he's the DJ, I'm the rapper, was the first record that I used 808s and 808 samples on that I wanted the kick drum to really resonate. And I remember fighting with the engineer because I wanted to push the envelope on how long. loud and how deep I wanted the 808 because I knew there were some hip hop records that you would get in a car and you would play it and the entire car would vibrate.

And I was like, I want that. But since that was so unusual at the time, the engineer refused. I had to fight with the engineer to turn it up and he would turn it down and turn it up. And I had to kind of explain to him, like I understand that there is a technical way that you think you're supposed to do something. I want to push that envelope. I need this to be this loud. I need to be almost at the brink that it's not distorting

and it's not overpowering everything, but I need this to be the focal point of the record. Hip-hop is something that the drums have to drive the record. And I got him to allow me to do it to the point that I loved it. And what I never realized was I never told the mastering engineer that I wanted that. And he thought it was a mistake, and he took all of the 808 out of the album. And I don't think I've ever said this in public. I can't listen to He's the DJ. I'm the rapper now.

That is the biggest record we've ever done, and I absolutely hate the way that it sounds because they sucked all of the bottom in from the 808 out in Master. Here's a clip from He's the DJ, I'm the rapper, as it is on the record. And here's been written, not to be bitten, but as it seems, some suckers keep forgetting the rules about rapping, but that's all right, because in the next five minutes, I'm gonna have them all up tight, stronger than a dinosaur, better known this. And here's what DJ Jazzy Jeff was probably going for. The 808 arrived at exactly the right time. Through the 1970s, the rise of funk and disco made people hungry for thumping bass-heavy music. Then, in the early 80s, the 808 showed up just as hip-hop was starting to take off. It was the perfect storm.

When the 808 was absorbed into hip-hop culture, the ability to create that boom, and the boom was largely driven by where you tuned the kick and then where you adjusted its decay to, that became the signature. So as hip hop grew, the sound of hip hop grew, the backbone of that sound was the 808. Pretty soon, these boomy bass drums spread into R&B,

electronic music, and beyond. Today, the 808 is just everywhere through pop music. And just by saying pop, that's such a wide term now. It encompasses world music, electronic music, and EDM, and techno and house. And it's not an understatement to say that the 808 is an instrument that is actually defined culture. Just like the electric guitar with rock and roll, the 808 allowed musicians to express new ideas, or at least to express timeless ideas in ways that felt new and exciting.

This is why I love music so much, because there's a thousand different combinations in ways to get to a result. At the end of the day, you realize that someone who had a crappy week at work. Depending on how you present this music, you can change their day. You can introduce two people together that end up spending the rest of their lives together just by playing music in a certain way to bring people together. I've been blessed to have a thumbprint in music and making it or playing it that affects people's moods. That's the coolest job in the world. 20,000 Hertz is produced out of the sound design studios of de facto sound. Find out more at de facto sound.com.

This episode was written and produced by Phil Corbett and Casey Emmerling With help from Grace East It was sound designed and mixed by Joel Boyder And Justin Hollis Thanks to our guests, DJ Jazzy Jeff and Paul McCabe You can find Jeff's latest work at DJJJJJJef.com And a big thanks to One Plus for partnering with us on this episode

To learn more, visit Oneplus.com I'm Dallas Taylor. Thanks for listening. Thank you.