99% Invisible - Roman Mars on Bullseye with Jesse Thorn

Episode Date: December 19, 2020

Roman Mars joins Jesse Thorn on Bullseye this week to talk about life before podcasting, and what decades in radio has taught him. Roman has worked in podcasts and radio for decades at this point, but... his career didn't start out in audio. He was originally getting a PhD in genetics, pipetting stuff into tubes, recording data and the like. Roman and Jesse also spoke about how the pandemic has affected the design of cities, and which of those changes might be permanent.Get The 99% Invisible City today

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Starting point is 00:00:00 This isn't quite 99% of his book, but I am Roman Mars. A couple of months ago, as you probably know, we released our first book, The 99% Invisible City. It became a New York Times bestseller, and it makes a great gift. I am contractually obligated to say that. But one of the things that happens when you go out promoting a book is that you get interviewed a lot, and one of those people that interviewed me is probably my favorite interviewer, Jesse Thorn of the NPR show Bullseye, and he's also the head of the Maximum Fun podcast network. This interview was really fun and it actually got surprisingly personal,
Starting point is 00:00:36 and I thought it would be interesting for fans of 9% of his bowl. So here it is. This is me on Bullseye with Tessie Thorn. It's Bullseye, I'm Jesse Thorn. My first guest this week is Roman Mars. Roman hosts the podcast 99% Invisible. It's a show about the little-known stories behind everyday design and architecture. Things like prefab homes, trash can design, those little ramps you see on sidewalk corners.
Starting point is 00:01:09 How and why did stuff like this come to be? Now, after the show's been around for just over 10 years, Roman is exploring those same themes in a book. The 99% Invisible City is a beautifully illustrated look at how cities work and why they work the way they do. Roman is also the founder of the podcast network radio Topia. He's worked in podcasts and radio for decades. I've known him for nearly as long.
Starting point is 00:01:37 He actually came up with the name for this show Bullseye. He sent it to me in an email, list of ideas. Unsolicited, by the way. Anyway, I'm really excited to talk with Roman about his new book, so let's get right into it. My conversation with the great Roman Mars. Roman Mars, welcome to Bullseye. It's nice to talk to you. Oh, it's so good to be here. Thank you so much. So, congratulations, Roman, on finally utilizing a visual medium for your design and architecture podcast. Well, you know, it was a long time coming, big leap, but we finally did it. Yes.
Starting point is 00:02:19 When you started 99% invisible as a radio show and podcast. Originally, it was kind of like made to order. It was in part driven by the desire of the AIA and architecture trade group to have an architecture show. Yeah. And I wonder whether you would have done a show on that subject, had someone not suggested that it might be cool. And what you were worried about trying to do audio about design. I mean, I think I already had the interest in architecture, but I don't know if I would
Starting point is 00:02:57 have necessarily jumped on it as a subject had someone not requested it. But what I always knew was like, I like the idea of doing it on the radio because I knew that I and other people had real biases when it came to the image of buildings, the way buildings looked. And I was really interested in the problem solving and design aspect of buildings. And I thought that actually on the radio it actually made you understand the story of a building before you had the visual image and that could make you love or appreciate a building in a different way. I always thought that was our secret strength actually as a show. Well, let's talk about buildings for a second. The show covers much, much, much more than buildings. But what is an example of a building that is if someone
Starting point is 00:03:49 looked at it, they might not appreciate it in the way that they might appreciate it if they knew its story? Well, you know, one of the first buildings I ever really appreciated in this way was when I was in Chicago, I was working at WBZ, and I took the architecture boat tour that the Chicago Architecture Foundation gives. So you go on this big boat and a dosen tells you stories about the buildings as you go along the river, and there's this one building in the Montgomery Ward complex. That's the headquarters building, and it's a really basic rectangular building, but it has these big concrete corners on it. And I passed it all the time. I never cared for this building. I thought
Starting point is 00:04:31 it was boring, modernism really ugly. And then the dose until the story of the fact that the reason why it has these big concrete support columns on the corners was because the Montgomery Ward company at the time pride itself on this egalitarian hierarchy and they didn't want their vice presidents fighting over who got the corner office and so they made a building that eliminated any possibility of a corner office at all. And it just kind of made me love it. And you know before I thought of it as nothing ho--hum, kind of building. And then I noticed like, oh, there's real genius even in the architecture that I don't appreciate. It's interesting architecture and design are fields that like any other specialized field,
Starting point is 00:05:17 they're prone to specialization of knowledge and intense connoisseurship and professional knowledge. And stuff that Joe Blow off the street might not get. They're also at least theoretically, specifically created to be accessible, to be used. And that's kind of an interesting tangent to me. Like I think of all buildings on college campuses that the students all hate.
Starting point is 00:05:45 Mostly, but not exclusively made of giant blocks of concrete. It's true. I think that's what I love the most about it. And I think that the show takes into account the fact that this is the art and design that we live in. And it makes us feel a certain way. And we actually preference that when we present architecture, like we're not just the academic list of isms of modernism and brutalism. I like to pay attention to how these buildings make us feel.
Starting point is 00:06:21 And that is part of the story. And it really is accessible because you feel it, regardless of whether or not you know anything about architecture, you feel this sort of sense of, like wonder, like there's a reason why when you go to Washington, DC, you kind of feel the federal government, like you feel this sort of glory and this stuff. And they were onto something when they
Starting point is 00:06:46 did that, and you kind of feel the heaviness of realism. And then maybe I can tell you a little bit of the story of it to make you change your mind a little bit, to get beyond your initial, you know, visceral reaction to it. But that initial visceral reaction is totally valid and is part of the design and is worth talking about. I love the unintended and intended consequences of someone's intent when they design something and that weirdness that you might feel for some crappy concrete building that you have on campus. The mud library at O'Rillan is a brutalist masterpiece and everyone complained about it when I was there.
Starting point is 00:07:26 Like everyone thought it was oppressive and horrible and it kind of is. But it's also glorious too. And I just, I didn't know enough to appreciate how it was glorious. It's Bullseye. I'm Jesse Thorn. My guest is Roman Mars. He's the founder of the Radio Topia Podcast Network. He's also the host of the show 99% Invisible.
Starting point is 00:07:52 I've listened to the show since not to brag, but the first episode. I know you have. But I've listened to the show forever, and I remember very early on in the show's run having a conversation with you about it. And you telling me that one of your guiding principles for the show was no stories about people, just stories about stuff. And I have to say, you know, all these, all these, you know, a decade or so in, you have done a pretty good job of sticking to that.
Starting point is 00:08:24 I mean, sometimes you have to tell the good job of sticking to that. I mean, sometimes you have to tell the stories of people to tell the stories of stuff, but it's never like meet the man behind the Golden Gate Bridge. It's, this person did this interesting thing that created the Golden Gate Bridge. Why did you leave aside the number one easiest technique
Starting point is 00:08:45 for feature journalism, Why did you leave aside the number one easiest technique for feature journalism, which is this is the life story of the person behind the thing that you know. I mean, yeah, we do it occasionally and I do like humans to show up in the story and I do think that the story of the stuff is the story of humans and our values and the things we care about.
Starting point is 00:09:03 But there's just something more fun about making a story about bigger ideas than a person and their feelings and not blowing everything down to some personal story. When you're watching like a biopic and there's that moment in the biopic, which is so on the nose as to why a person did a thing that you know they did later. And it's so just, this is painful. Like it's cliche, it's hard to watch. And I just wanted to always make it about the idea. And there's great characters in there. Like, you know, the curb cuts episode, you know, wouldn't have happened without Ed Roberts. And Ed Roberts is a real character. But it's about things that are not just him, but about all these things around him.
Starting point is 00:09:52 And I just think that's a more fun story to tell. Tell me a little bit. We haven't even given an example of 99% invisible story. So let's take that curb cuts episode. What was the design that that episode was about? It was really about those little tiny four inch ramps that make it so that a sidewalk doesn't come to a cliff when it reaches the street and makes it so that it's
Starting point is 00:10:18 accessible to people in wheelchairs, but also makes it more pleasant for all kinds of people. We don't want to, like, who have a hard time stepping up or for people who are pushing a stroller or any type of mobility that's different from a completely healthy young person. And it's about those and about the fact that they really do symbolize this movement that Ed Roberts was a huge part of. He was the first This movement that Ed Roberts was a huge part of, he was the first quadriplegic to be accepted to UC Berkeley. And the UC Berkeley, you know, grudgingly sort of made accommodations for him and he always pushed for it and pushed for other people.
Starting point is 00:10:56 And these curb cuts became the symbol of making a more accessible world, which led to the ADA and all kinds of progression, and all kinds of progressive advancements in terms of people with different abilities. I don't think it ever would have occurred to me that sidewalks existed without curb cuts. And it feels like a big part of the show and a big part of the book is revealing the iceberg under the surface of the water behind things that you might not have considered, like curb cuts. You might have just walked up them your whole life and they had never occurred to you that
Starting point is 00:11:37 they made sidewalks without them as I probably wouldn't have to me. And there's this whole story underneath there. Yeah, I mean, that's what the name is 99% of visible. It's that the, the physical object is just 1% of the story in the history behind that thing. And what I love about it is in the 10 years we've done the show and, and with the book, and as it's been introduced to new people, is that there are these stories everywhere and they're really gratifying when you find them in the most mundane things.
Starting point is 00:12:07 Like you'd notice them for the first time, even though you've passed them all the time and you notice this richness there. And then you begin to have a little bit more fanciful, interesting day because you know, oh, there must be more stories about this other stuff and maybe I'll look that up or maybe there's something like about that in the book.
Starting point is 00:12:26 And that's the part I love about it. It's really fun to give people that sort of permission and a little bit of a prompt and the guide to help them find stories and delight right outside their door. You've always been a guy, in my experience, who really loves learning about something. And I think all the time of this origin story you told me about how you became a public radio person, which, you know, I mean, I guess 99% invisible
Starting point is 00:12:57 is no longer technically a public radio program, but certainly remains deeply rooted in public radio and spirit for sure. And it was basically, you were getting a PhD in genetics studying corn. And you were listening to Talk of the Nation when the great racewarris was the host of that show. And you thought, well, I don't think I could do what racewarris does, but I could probably be the guy that looks it up and puts it on a piece of paper and hands it to him. That's exactly what I thought. I didn't know what that job was, but I was like,
Starting point is 00:13:33 somebody reads the books and helps him be so good on the air. And I would be really good at that job. That's what I felt like I could do. And so that's what I went to pursue. So what was the thing that made you feel like you could be good at that job, but that you didn't want to be a professional scientist that you were, you know, you were very close to getting your pH, I mean, you were 21 or some doogie house or age, but you were very close
Starting point is 00:14:01 to getting your PhD at the time. So what led you to think I would be better at that than at being a scientist, a job that also involves looking stuff up a lot? Well, I think to be a scientist, and I didn't know this because I was very good at study in science, but I didn't really have the experience of being an actual scientist. And there's a real difference in the type of, I don't, it's like ego, but I don't mean that in any pejorative sense that you're driven by the thing you want to discover so much,
Starting point is 00:14:31 like you want to be the person that does it, you want to devote all this time and I just was like, well, I just kind of want to know things and it's a whole lot easier just to read about things other people discover if you just want to know things. And because I kind of knew I was wired that way, and I was a very poor bench scientist, like in terms of like pipetting things into tubes, I was extremely lazy and bad at it. And all those sort of things together realized that I just really liked the pursuit of knowledge
Starting point is 00:15:00 and I thought that graduate school was just going to be a continuation of being in college, which is what I really wanted to do. And so I just thought that this job of being a radio producer was kind of like being in college forever. And it turned out it kind of was. I write papers every week, I study things, you know, it's kind of just undergrad. I just never left Oberlin. I'm very grateful for the help that I have making this show. Kevin's on the line right now, so I wanted to, my producer,
Starting point is 00:15:33 so I wanted to make sure I set that out loud. But you and I share the experience of having, and it's an unusual experience of having made a public radio show by ourselves. I made this show by myself for many years and you made Invisible Ink by yourself and for a long time you made 99% Invisible by yourself as well. Although you had people contributing here in the early days. What did you learn from having to go on the air once a week by yourself without any one to check if what you were doing was good, and without anyone to see how they were reacting to it?
Starting point is 00:16:21 That's one of the specific radio things. It's such a vacuum. Right. What did you learn from generating that much stuff that regularly? I mean, I think you learn a couple of things and they're kind of almost the opposite things, which is like you learn to have a certain amount of self-discipline and to listen to yourself and listen to your work to the point where you're so done with it that you're sure it's good enough. And then you also learn, if it isn't great or isn't perfect, it's okay. Any of that big a deal.
Starting point is 00:16:58 There's a new thing out, you had to put something out next week and it'll be fine. And I think that those two things help me as a podcaster because I think one of the issues with podcasting in general is people get into it and they love it and they love to be producing stuff and they love to be talking and connecting with people
Starting point is 00:17:16 and all kinds of other things. But they didn't have that time where they had to discipline themselves in terms of the radio clock and how to fit stuff into time and how to not waste your audience's time. And I think that the work kind of suffers because of that. And so I'm glad I had a period of time where I was like a meticulous self editor
Starting point is 00:17:37 because it made me better today. But I'm pretty loose when it comes to that stuff. Like my team, 13 people work on the show now, including me, and they work in different capacities, but they'll pick out little things to pull out or to change or to have me retake something. And I'm just like, that's fine. I don't know why you're complaining. And I think that's just from doing it for 20 years and there's still in that stage where you have to do it perfectly, but they'll get to where I am eventually.
Starting point is 00:18:12 I think that is such an essential and underrated lesson though, and it's like such a classic drama of the gifted child lesson to have to learn. I see it with my kids right now, and I certainly, it's something that I can relate to, which is, for much of my life, certainly my childhood and adolescence, my only solution to my perfectionism was just not to try and do anything.
Starting point is 00:18:40 And I think that one of the reasons that, you know, stage performance and going on the radio once a week was appealing to me was that you have to do it. And when it's done, it's done. You can't worry about whether it was, you know, because you've got to work on the next one. Totally. I think it's, I think it's an important lesson. I think it's really good.
Starting point is 00:19:06 I remember I was, you know, I know, I know a lot of people in public radio because of how I came up and so I was once, you know, like visiting H.Y. Y. and Philadelphia and watching Terry Gross do her show live. And she kind of puts it together live, you know, there's some stuff that's pre-recorded. And I'm sitting in the back with their director, Roberta Shirok, as she's training a new director. And we're just like, chit-chatting and stuff. And I'm like, do you have to pay attention here?
Starting point is 00:19:31 And she's like, nah, he's got it. He's doing good job. Besides, it's not brain surgery. It's radio. It's messed up. It'll be fine. And I just remembered so much heart in that, because it's totally true.
Starting point is 00:19:44 Like, I want it to be good. I have a contract with my audience to make something valuable to them to not waste their time. And then beyond that, the story of the show is something that is a 10-year story. It's never encapsulated until one episode. And so you just have to let some of that go, while still maintaining a quality that you're proud of, and I think we do that each week,
Starting point is 00:20:07 but it's good to let someone go. When you go to a new city in times when traveling to new cities is possible or advisable, what is the first place you go or the first thing you look for or the first thing you ask about? I mean, what I think is fun now is if I'm, if I'm feeling in the mood for it and it takes a specific mood is I kind of let people know if I'm going to go someplace. If I'm doing this the best way, people know I'm coming to Pittsburgh or coming to DC and then they'll like say, oh, I can let you into the top of this building or something like that. And that's sort of like that's the privilege of having like a show about design and architecture
Starting point is 00:20:50 as people will like give you secret tours to things. You know, I like to walk a lot. And so I look for places where I can walk and experience the city that way. But each city is really, you know, really different. And so it's kind of hard to generalize. But I do a museum, I like a good, tiny museum, like a weird, specific, tiny museum. It's like, almost... I went to a museum called Modo in Mexico City last summer, which is the museum of everyday objects. I don't say, oh, my Spanish isn't strong, my memory is Opeito, they'll, Opeito. Something along those lines. And man, I was so great.
Starting point is 00:21:33 Yeah, I loved it. I, you know, the Postal Museum in DC, you can go to all these other places. Shout out to Oni, the Postal Service Dog. Yeah, there's nothing like it. This is a taxidermy dog totally that wears a vest covered in postal metal. It's a nervous dog. Yep, there's nothing like it. This is a taxidermy dog that wears a vest covered in postal medals. That's just postal museum.
Starting point is 00:21:51 Heavy with postal medals. You're like poor dog. They had to give him a new vest because he had too many medals on the first vest. He rode postal trains and postal inspectors and postal employees would give him medals at each post office he went to. Yeah, it's great. It's great story. Like I like a good, if there's a chance for taxidermy out of museum, like all that. Especially weird taxidermy. Well, I mean, I also think that there are places that reveal themselves more easily than others. Like, you know, you lived in Chicago,
Starting point is 00:22:27 I visited Chicago a number of times. I've taken that architectural tour that you described, but I think you would be hard pressed to walk around downtown Chicago and not appreciate it. It's totally. It is beautiful, like a spectacularly beautiful. Whereas I live here in Los Angeles, and you know, Los Angeles is every
Starting point is 00:22:45 bit the great city, Chicago is, but you know, there's a lot, I'm not gonna lie, there's a lot of ugly in LA and a lot of the best stuff in LA, somebody's got to tell you about because it's a whole and it's a whole hassle to get there. Yeah, and that's why like either either I talked to someone who was like a friend or or I let people know who who't know me, but know me through the show. And you need a guide for most cities. Like, you're totally right. Like Chicago lays itself out for you. Like, it is there to be appreciated, you know, like they, and they focus on that. But LA is a place where you are told about a place that takes 45 minutes to drive there and it's like a great hot dog stand
Starting point is 00:23:25 or whatever. And food is a good way to sort of get you in a lot of different directions, which is another way I like to navigate a city as to food. And that's a great way to experience. So I do like those cities where somebody has to be your guide. They're just kind of harder, for sure, but they're worth it. What are some things when you are walking around in Oakland, California, where you live? And you see that your eyes might not have landed on and appreciated before you did this show.
Starting point is 00:24:01 Oh yeah, well, this show really opened my eyes and lots of ways. So I love sidewalk stamps, often the construction company who laid the sidewalk if they did a building and then they tore up whatever sidewalk there was if there was a sidewalk and then they laid another one down and they often put an imprint of the company on the sidewalk. And those are all over the Bay Area. And you can even see the evolution of a company. There's one that got a schnor pavement. And then there's schnor and sons.
Starting point is 00:24:30 And then schnor brothers. And you can see the evolution of bringing the kid into the business. And then dad retires. And if you walk around Berkeley streets, you can see these stamps. And they have so much history in them that I think is really amazing.
Starting point is 00:24:44 And I love the different easement markers you can see these stamps and they have so much history in them that I think is really amazing. And I love the different like easement markers that are like these little tiny embedded plaques that are like this space is not dedicated or something like that which are basically markers because the part of the sidewalk is often owned by the person owned's ability not by the city, but they're giving permission for the sidewalk to be there in order to sort of avoid adverse possession, meaning that the city just takes over because they've
Starting point is 00:25:10 had it for so long. They have to put these markers around to say, well, no, I own this property. I'm going to let you use it for now, but I own it. And I love that that kind of weird, like legal, strangely bureaucratic information layer on the city. And I think that those things, because they're so mundane, and because they have this legally-is-language, I think they're easy to not appreciate or not really think about. But I think about all the stuff that came before it and the cool kind of story there, and I kind of like its awkward bureaucraticness, and I don't think I ever would have found beauty in that before the show.
Starting point is 00:25:43 There's one of those sidewalk stamps outside my house that's relatively old for Los Angeles, living a relatively old neighborhood for LA, and it's dated 1923. And maybe 50, a hundred feet past that sidewalk stamp, the road ends. There is in fact not a sidewalk, it's just a narrow concrete road and turns into dirt. And whenever I see that 1923, I think that is almost a hundred years that they have not finished this route. Like 97 years ago, they were like, yeah, it was about three quarters done. We'll get there. And they just bailed. There's a story there. I don't know what it is, but there's definitely a story there.
Starting point is 00:26:33 We'll finish up with Roman Mars in just a bit. After the break, we'll talk about how the COVID-19 pandemic has affected the design of cities and which of those changes might become permanent. the design of cities and which of those changes might become permanent. Welcome back to Bullseye, I'm Jesse Thorn, my guest is Roman Mars. He's the host and creator of the Design Podcast 99% Invisible. He just released a new book based on that podcast. It's called the 99% Invisible City. It's available now. Let's get back into our conversation.
Starting point is 00:27:06 So one of the stories about design that's often investigated on 99% Invisible is the tension between the world as it is designed by designers and the world as it is used by users. You know, the classic example being a park with paths, concrete pavers or whatever, and then all the corners have diagonal dirt paths through the grass because people don't want to make 90 degree turns to get to take diagonal routes. And I feel like living in a pandemic, we are seeing design as it is practiced, flourishing around us, simply because it was something that was not planned for. Yeah. And something that we don't have enough understanding of necessarily to make perfect plans about. What do you see around you in terms of design that is a response to the pandemic? Well, I mean, that's what I love most about cities is I think that this city is this ongoing conversation
Starting point is 00:28:18 between top-down design and bottom-up intervention. And that's where all the stories come from. And if I could boil down the show. That's kind of what the show is about in the end. And so Desire Pass is a perfect example of that. And what I noticed, you know, like in response to the pandemic was what I first noticed was how quickly everything happened,
Starting point is 00:28:39 like that the tape on the floor and the plexiglass and all that stuff, stuff went up so fast, and I was sort of bold over by the ingenuity of everyone, a fixing plexiglass to counters in ways, and having a two by four, and then I hook and then a string, and then plexiglass hanging, and then it being bolted to the, I just
Starting point is 00:29:05 was sort of amazed by how quickly all that stuff came up and you know some of it's super collusion and some of it's you know not very fun to navigate. But I mean one of the things that I noticed about the pandemic was so it's illustrating how ad hoc and haphazard the evolution of a city is and it's always been this way. It's just like we're seeing it in real time as we're dealing with the pandemic. And that is super fascinating, the parts that they can take on on their own.
Starting point is 00:29:32 And then there was a whole response during the summer with all the protests and like plywood coming up and then how people kind of respond to like, especially in Oakland, you know, like they're trying to like express solidarity., they're trying to express solidarity. And they're like, please don't smash this because I have this Oscar grant poster up, or something like that.
Starting point is 00:29:53 And George Floyd mural. And there's that response where people are trying to express themselves and say that we're part of this too, and we're expressing our support. And that conversation is what makes a city interesting. And that's the stuff I like to look at. And what it will be interesting to see is what stays. You know, like I've noticed that the tape on the floor has turned into design decals where they have little footprints and they have a little statement on them that say, you know,
Starting point is 00:30:21 social distancing, six feet or something like that, whereas it used to just be blue, pain or state or something. And maybe that stuff will stick, maybe it won't, maybe the sidewalk cafes will look in the parklets and all that stuff that people are experimenting with will stay. It's hard to say. This is very personal to you because you lost your father to COVID very recently. Yeah, I did. And I saw that one of your first reactions to it publicly was upset over the system. Yeah. And not, you know, not necessarily the system in the, you know,
Starting point is 00:31:01 rage against the machine sense, but that if if someone had been at the wheel doing some designing and thinking systemically that maybe your father would still be alive. Yeah, I was, it was one of the big like almost overriding emotions like when it came to him and his sickness and death. One of the things I felt a ton of was just how unnecessary his illness was because it was a thing that the federal government just didn't take on and it became a political thing. You know, he died unnecessarily for dumb politics because somebody couldn't get out of
Starting point is 00:31:42 their way enough to just like to care about the citizenry. And this is what governments are for. This is, and I'm a believer in government. So like I live on the opposite spectrum with so many things when it comes to Donald Trump, but one of them, with him and a lot of his Republican compatriots is that I believe in government. I believe that government is a representation of the things we do that we can't do alone and that we work together to create a better world together and we do that and we call that government and that's not something to be ashamed to have or to be dismissed or something
Starting point is 00:32:21 that needs to be made so small as to be non-existent. And this is the time when we need it. Because an individual's response, like there's nothing that my father could do, like he caught COVID in the hospital, like he was undergoing another procedure for, he had some vascular disease, like he was not a healthy man. And so that made him susceptible to COVID. But you know, he, he did the things that you're supposed to do. I'm least I hope in terms of keeping him safe from coronavirus, but he caught it anyway because there's a health system, you know, high hours overwhelmed with COVID cases. And that, there being a vulnerable COVID cases is something that that we could have stopped and it makes me mad that we didn't stop it
Starting point is 00:33:09 It makes me sad that we didn't stop it. It's a tragedy that we didn't stop it and We're still not stopping it. We're still like having fights about the politics of masks and staying home When there's real things that stay here and they seem abstract to people, but they're not abstract You know, there's a core of stay here and they seem abstract to people, but they're not abstract. There's a core of a million people have died. And this requires system thinking.
Starting point is 00:33:30 It requires us thinking about the whole because the little parts of these sacrifices, the little parts of the things we have to do, you know, like I understand that they don't seem that important because you live your life a certain way and you're healthy in a certain way, but the totality of these choices, they have to be thought of as a design system. And, and if they're not, the response is, the result is, um, people like my father die. You know, I'm, I was really uncomfortable with the single day that I put that on Twitter
Starting point is 00:34:09 and like 70,000 people, like shared it or liked it or something like that. I was really overwhelmed by being the center of people's emotions for that day. That's not a place I love to be. But I do think it's important for people to share those experiences. But I do think it's important for people to share those experiences. Yeah. Well, thank you for taking this time. And thanks for your great work. I've I've loved your show for so long. And I've been I love the book.
Starting point is 00:34:36 And I'm very grateful to consider you a friend. So thanks, Roman. Thank you so much. I'm so grateful. I mean, I should let people know that like you telling people to listen to the show 99% visible was one of the first ways we got an audience. So I'm grateful for you. Well, you helped invent this show.
Starting point is 00:34:58 I had new people know that that I named Bullseye. Yeah, you named it. Roman Mars, it was great to talk to you about your great book and your great show. Thanks for coming on Bullseye? Yeah, you named it. Roman Mars, it was great to talk to you about your great book and your great show. Thanks for coming on Bullseye. Oh, it's my pleasure. Thanks for having me. Roman Mars, the 99% Invisible City is available to buy now. You can get it from your local bookshop or on the 99% Invisible website.
Starting point is 00:35:20 That's the end of another episode of Bullseye. Bullseye is created from the homes of me and the staff of Maximum Fun in and around Greater Los Angeles, California, where, you know, they say, red tape prevents you from building homes here in Los Angeles, but they sure are building one right across from my living room. So you know, sorry if you've heard it. The show is produced by speaking into microphones. Our producer is Kevin Ferguson, Hesu San Grosio, and Jordan Cowling are our associate producers. We also get some help from Casey O'Brien and Kristen Bennett.
Starting point is 00:35:54 Our interstitial music is by Dan Wally, also known as DJ W. Our theme song is by the Go team. Thanks very much to them and to their label Memphis Industries for letting us use it. If you want to hear the latest about what we are up to, you can keep up with the show on Twitter at Bullseye. On Facebook, at Facebook.com slash Bullseye with Jesse Thorn, and on YouTube, just search for Bullseye with Jesse Thorn. We post all of our interviews there. And I think that's about it. Just remember, all great radio hosts have a signature sign off. And I think that's about it. Just remember, all great radio hosts have a signature sign off. Bullseye with Jesse Thorn is a production of MaximumFun.org and is distributed by NPR.
Starting point is 00:36:34 That was me talking with my friend, Jesse Thorn. You should really listen to Bullseye. His interview with David Letterman this year is like in my top five favorite podcast episodes of the year. We will be back with me hosting our annual mini stories next week. Take care.

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