a16z Podcast - Atlassian CEO on the SaaS Apocalypse, AI Agents & What Comes Next

Episode Date: March 6, 2026

Alex Rampell and Erik Torenberg speak with Mike Cannon-Brookes, cofounder and CEO of Atlassian, about how to make sense of the SaaS selloff, why not all software companies face the same AI-driven risk...s, and how Atlassian is thinking about the shift from records to processes. They also examine the real design challenge of getting everyday users to trust and benefit from AI agents in enterprise workflows.   Resources: Follow Alex Rampell on X:  https://twitter.com/arampell Follow Erik Torenberg on X:   https://twitter.com/eriktorenberg Follow Mike Cannon-Brookes on X: https://twitter.com/mcannonbrookes Stay Updated:Find a16z on YouTube: YouTubeFind a16z on XFind a16z on LinkedInListen to the a16z Show on SpotifyListen to the a16z Show on Apple PodcastsFollow our host: https://twitter.com/eriktorenberg Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Transcript
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Starting point is 00:00:00 Give people a chat box that can do unlimited power and they're like, tell me a dad joke. In the technology world, their underutilized capabilities are so big. It's almost trite now to say the models are far ahead of the value they're delivering. The whole history of software from 1960 until 2022 was you would take a filing cabinet and you turn it into a database. The cool thing about everything that's happening in AI land is that the filing cabinet can do work. The idea I would vibe code my own workday and then run it is terrifying.
Starting point is 00:00:26 However, there is a great gain we are seeing internally in extensive. of software using things like five coding. The government has been talking about the SaaS apocalypse. Some people call it the catastrophe. Why is there too much fear about this? As I've said, not every SaaS company is going to thrive through the next decade. We're not here to defend all of software, obviously. Percy pricing built software fortunes for two decades.
Starting point is 00:00:48 It felt fair. More users, more money. But beneath the logic were very different kinds of businesses. Some seats were tied to work that AI can now do instead. Others were just a pricing proxy for headcount, and those companies may actually benefit from AI. The public markets, so far, haven't reliably told them apart. When the SaaS sell-off hit, valuations dropped across the board, regardless of whether a company looked more like Zendesk or a workday.
Starting point is 00:01:18 That's the gap worth understanding. Companies that survive the transition face a harder job than adding an AI feature. They have to redesign how humans and software work together, where loops belong, when to interrupt, and how much trust an agent has to earn before it acts. Alex Rampel and I speak with Mike Cannon Brooks, co-founder and CEO of Atlassian. The whole history of software from 1960 until 2022 was you would take a filing cabinet and you turned it into a database.
Starting point is 00:01:54 So the first example of this is a company called Sabre Systems, which was started in 1960, by IDM and American Airlines because it took the reservation system which literally was stored in like vaults of filing cabinets manned or womaned by lots of lots of secretaries in like the 1950s and 1940s. Airlines had been around for a long time and then it put them in an early database
Starting point is 00:02:15 back when 10 megabed hard drive probably cost $100 million. And then that's what happened with electronic health records. And the first one was called Mops. It was built by Mass General Hospital where the first C-Bull systems predating Salesforce or actually the first CRM was called ACS systems in 1987. So basically every single file in cabinet became a database.
Starting point is 00:02:35 And there were benefits to that, but it didn't actually make the world that much more efficient because whereas before you would have a human, go fetch you the HR file for Eric. Oh, go to the HR filing cabinet, get me that file. Now it's in workday. But now you have to have a CSO to make sure that your workday doesn't get hacked. You need to have IT people to provision accounts in your SSO to workday.
Starting point is 00:02:57 So did the work. world get that much more efficient. It did if you have multiple offices. Now people can collaborate. You could do complex joins in a database. Much, much harder to do that on pieces of paper. But that was kind of software from 1960 to 2022 because the filing cabinet couldn't think for itself. And now this is the cool thing about everything that's happening in AI land is that the filing cabinet can do work. Like QuickBooks can actually accomplish a task by itself versus just relying on a human to retrieve the file from QuickBooks in the same way that the human. in 1500 would retrieve a file from yield filing cabinet from the yield accounting department.
Starting point is 00:03:35 So it gets interesting. It's actually a great segue into, of course, what is everyone talking about? The SaaS apocalypse. Some people call it the catastrophe. Obviously, what's happening in the public markets. And a lot of people have different perspectives of how significant it is, what it means. I want you from both of you, how you interpret what's been going on. And more importantly, what it means or how we should make sense of it.
Starting point is 00:03:55 Why is there too much fear about this or how should it make sense of this? Look, I think the world is trying to work out how to rate or value software businesses in a highly disruptive stage, right? And everyone has hot takes about what the future is going to look like, right? And depending on the takes, you get a version of the future that's either really good or really bad for all of software, certain companies, certain categories in software. It's a really interesting thing. There's no doubt in my mind that the risk level has gone up.
Starting point is 00:04:26 So if you think about it from an investor mindset, you're like, this used to be a very stable category. Now it's a more risky category. Hence, I'm going to step away and watch. And as I always say, investors are trying to work out not necessarily the DCF cash flow model of a company for all profits of history. They're really trying to work out, what are other investors going to do? And they're actually betting on what other people think that other people think they're going to do. And right now that it sort of logically makes sense. You have a interesting world where everyone has a version of full.
Starting point is 00:04:56 what Sutra is likely to look like, and it seems likely to them. It's pretty disconnected from the reality on the ground, but the answer is always, what if AI can do that in two years or three years? What does that mean? And I think it comes from a very static viewpoint, right? Like that people won't adapt, the world won't change. It's like one thing is going to change and everything else is going to remain static. So you have these interesting world at the moment where businesses like ours are doing very well, right? We've had three great quarters in a row. We've had three great quarters in a and everybody says so, and then you're like, wait, you know, that used to requite to some value.
Starting point is 00:05:30 And it's our job to prove that that's not the case. For our business, right? We're not here to defend all of software, obviously. But for our business, we feel very good about the opportunities we have, the data we keep showing, the results we keep showing. And I always say this as well. It doesn't mean that we don't have to adapt. It's this weird world that, like, we are changing how we work radically and quickly,
Starting point is 00:05:52 as we always have, as we've been doing for a number of years. some part of that I think assumes that we won't be able to change, right? There are strategic vectors for sure. And look, the reality is, as I've said, not every SaaS company is going to thrive through the next decade, right? Just like a bunch didn't make it to the cloud, a bunch didn't make it from, I don't know, Windows to the internet era,
Starting point is 00:06:14 whichever era you want to say, no one is going to say, I think, that 100 out of 100 SaaS company is going to make it through and be thriving and growing on the other side. Also, we have this version that software kind of dies. A lot of it just ends up. up as a cash revenue stream, I can speak for us. This is the best thing that's happened to our business, right? We're in a knowledge world. We have tools to play with that knowledge, to act on
Starting point is 00:06:37 that knowledge, to do all sorts of other things, to solve the jobs our customers have always hired us for. This logically is very good, but it's up to us to execute that through that transition, right? Which I think we're doing really well, but again, we have to prove that to people over time, that the patient's part is hard for markets. Alex, how are you? How do you? How do you react to what's been happening. How do you make sense? Well, I hope I'm right in the long run, which is all this stuff is crazy. I think I tweeted about this a few weeks ago where my kind of cursory glance is that there are three different types of SaaS companies and the public markets couldn't tell the difference
Starting point is 00:07:10 between the three. And one is where seats are tied to outcomes. So seats are being used by people who use kind of going back to the filing cabinet metaphor, right? If I'm Zendesk, I'm using Zendesk, and they came up with the very clever pricing model, which, by the way, maybe I can take a step back before I'm going to answer your question, which is there's this great book by Dan Ariely Irrelli called Predictably Irrational. And I used to give it to all my product managers in my company, study this to figure out how we charge people for stuff. Because it turns out, like, and the example that it gives is, imagine you're locked out of your apartment, it's midnight, you hire a locksmith, comes one minute later, lets you in in 30 seconds, says it's 500 bucks. You're like,
Starting point is 00:07:49 500 bucks, what the F? Like, you just did like 90 seconds of work. You leave them a one star, Yelp review, no tip, protest the charge in your credit card. Now imagine parallel universe. Locksmith comes, spends nine hours trying to let you in. Goes back to his office to get more tools. Finally, by like, you know, 9.30 in the morning, finally lets you into your apartment. You're so grateful that he spent nine and a half hours helping you get into your apartment. That you give him a $200 tip, leave him a five-star rating on Yelp. This is an example that he gives him the book. And it basically means humans are kind of capable and willing to pay for incompetence. Like, it's like a lot of pricing is about fairness. Like, it feels fair that I give that guy more money, even though he's
Starting point is 00:08:28 completely incompetent, than his counterpart, who's super competent, where I'm so pissed that he overcharged me. And it doesn't make any sense, but like, it feels fair. And if you think about how we got to SaaS, like, per seat per month, like when you're giving away, in many cases, it's like the additional cost of provisioning a seat digitally is, like, close to zero, not for everything, but for some things. Like, it just feels fair. It's like, oh, you have 500 seats, you pay more money than if you have one seat, even though it's kind of the same thing going on in the background. So the three types of SaaS companies that I think of, great, great oversimplification here, but category one is you have seats, the seats are being used to produce some element of work,
Starting point is 00:09:06 but now, uh-oh, like, you don't need the seats anymore to produce the element of work. So like Zendesk would be like patient one there, where it's like, how many seats does a Zendesk customer need today if they're using Sierra Dekegon or, you know, roll their own? It's like potentially zero. So Zendesk, I mean talking about the present value of future cash flows, it's like, they're in peril because the per seat pricing, like if Zendes said, we're just going to charge you per seat per month for the current thing, never make a change to our code or pricing, that revenue stream is 100% going to zero. On the other hand, it could triple or quadruple because they might just move to outcome-based pricing and ditch. I mean, it still has to be subject to the laws of fairness and predictable
Starting point is 00:09:46 irrationality that we talked about. But, you know, something like Zendes, it could go up, it could go down, but like the default path, unless it changes, going to zero. On the complete other side of that is you might have per seat pricing because it feels fair, but the seats are not tied to an outcome. So like, Workday has this great pricing model where like, oh, you're GE. You have 340,000 employees. Yeah, I'm going to charge you per employee per month. Why? I don't know. It just feels fair. But those employees that work at GE are not using Workday to produce an outcome. So Workday, I think, is fine. In fact, if anything, and that this kind of kind of goes into like, what can you do with AI tools? Well, when you hire somebody at GE,
Starting point is 00:10:26 they need to do a reference check and make sure that you worked at the three companies that you claimed you worked at. An HR person has to go look at the file that's in Workday and go call those three companies. Workday can call those three companies. Like an AI tool can do that, but only through the system of record. So, you know, something like Workday or like, Intuit, it's down 45% in the first, like, you know, it's February 26th or 27th today, down 45%. Nobody's going to get rid of QuickBooks. So, you know, these are the two tent poles. It's like, you know, per, like, seats are charged per month or per whatever, and it's tied to some kind of work.
Starting point is 00:11:00 And then seats just happen to be a clever pricing trick, but it's not tied to work. And then there are things that are in the middle, like Adobe. Like, it's maybe you need more seats, maybe you need fewer seats, but it's not as stark as the Zendesk example, nor the workday example. And then against that, you have this kind of undercurrent of, oh, I'm going to vibe code everything, which I think is just preposterous, having been a software developer for a very, very long time, because the person that I like to cite as my counter example here is my second favorite economist, David Ricardo. And in 1817, it's been around for a long, he lived a long time ago, but it's like this is where the theory of comparative advantage comes from.
Starting point is 00:11:38 It's like you could also grow your own food, you could weld your own aluminum. But even those are bad examples because it's very simple to grow food or weld aluminum. It's just I have a comparative advantage filming podcasts with you. I could do that too, but I can earn more doing this, even though I might be more productive than the plumber, but I should still do the podcast. That's actually less important than what I like to call, like all the edge cases that lie beneath.
Starting point is 00:12:04 So I could theoretically vibe code me some workday. But what happens in Indiana if the person leaves and they're on maternity leave? Like all these edge cases where it's just you don't know about them unless you've encountered them in the wild. So a lot of software is just a set of deterministic rules
Starting point is 00:12:24 that have been learned from like, in many cases, decades of experience and the rules are not exposed. The rules are, they're kind of embedded and you can't just replicate them. You replicate them through experience. So I think it's like, again, there are kind of three types of SaaS
Starting point is 00:12:39 that my oversimplistic view of the world. And then there is this like, uh-oh, like the IP is worthless because everybody's going to buy code their own thing and I think maybe for certain subcategories if it's a very simple task with no edge cases or maybe you don't need all the edge cases that have been built in.
Starting point is 00:12:57 I think software is going to do great because it's the true systems of record that have sticky software that people rely on that have all of these embedded edge cases they're going to start adding AI where AI does the work right? It's like you know workday will say do you want us to do a background check?
Starting point is 00:13:15 Intuit will say, do you want us to go collect on your outstanding accounts receivable? You don't have to go hire humans to do that. You go hire your software to do these tasks. That is starting to happen. But when that does happen, the present value of future cash flow,
Starting point is 00:13:30 like that's going to go up a lot. Like the present cash flows are going to go up a lot. And I just, it's astonishing to me that a lot of public market investors, they can't tell the difference between these different buckets and they're not giving any kind, like they're very excited about AI, but how do you deploy the AI?
Starting point is 00:13:45 You have to deploy the AI through software that's a system of record. I think it's a fascinating time for everyone getting to first principles of what a business really does. So like you have all these views, right? I personally hate the system of record thing because it sounds like,
Starting point is 00:13:59 oh, a system of record is just like a database sitting there. It's very static. I put stuff into it and I pull it out and that's it. And that views a business as a set of filing cabinets in a very sort of industrial era kind of world, right? Now, that was very different than the pre-industrial era of a business, So totally it had a value.
Starting point is 00:14:14 And I get why we have the term system of record. But it feels a little bit like why we have a floppy disk icon as the save button, right? Where my kids are like, what's that? And I'm like, that's a disk. And they're like, what is that? And I'm like, oh, shit, you've never actually physically seen a disc, but you still have this icon. You know what the save button does.
Starting point is 00:14:31 And the reason it's questioning this is, to me, businesses are a set of processes. They're not a system of record. Like, these are all process-based systems, right? everything Alex is just said is totally true, but there are processes like reference checking or other things. And your ability to coordinate a set of processes to happen as cheaply and efficiently and quickly as possible is actually in a knowledge business, not an industrial era business, but a knowledge era business, your entire business, right? I have 10,000 plus people who walk into buildings every day and bring their brains and walk out and take their brains with them.
Starting point is 00:15:07 And that's it. I don't have any atoms. I don't have any bits. I don't spend. stamp any steel. I don't even have any filing cabinets I don't think, right? And I am all about coordinating the sets of processes. I think most modern businesses probably are, right? When you get to, how does that relate to Alex's commentary? I think it's totally true. We have different types of processes within a business. There are what I like to call input constrained and output constrained processes. The customer service example with Zendesk, that's input constrained. Your customers ask a certain amount of questions, how quickly you process those is about your efficiency, cost, speed, quality of running that queue.
Starting point is 00:15:43 If you do it 10 times as fast, you don't get 10 times as many questions, right? Like you have so many customers, there's a relationship or a ratio. For every customer, they ask five questions, how can I make them ask less questions or process questions quicker, right? There's actually a lot in a business that is an input-constrained kind of a process. I use our legal team as an example, right? their job is not to generate legal work, it is to answer it. So how many leases do we have, how many NDAs, how many contracts? It's like a fixed total set. And for that work, I'm trying
Starting point is 00:16:15 to do it as efficiently as possible. And you have one entire vector for that set of processes. But then I have kind of output constrained work. If I think about anything creative, marketing, I would argue software development technology, where I can theoretically do an unlimited amount of tasks. Right. I'm constrained by my creativity, if you like, and how many things I can think of to do, how much value I can deliver for my customers, those are actually where I'll take the efficiency gain and probably do more output rather than limit input within the bounds of making my company profitable and all these sorts of things. The challenge is to look at a business and try to make this analysis from the outside because all of your input constraint processes
Starting point is 00:16:54 and output constrained processes actually work together to make a business. And they all have to kind of liaise in all these interesting ways. And that's where you see weird pieces of software that just coordinating quote-unquote humans are running processes. And what you're saying about Indiana is totally true because some of those processes have outside rules. We call them laws, governance, compliance that I have to do. In Indiana, I have to do a certain thing for employees. So the processes are both how I want my business to run and how it has to run. And the business is really just a collection of all these processes put together. Like I'm just saying it's a totally different view from the sort of, we have a system of record and a system
Starting point is 00:17:32 of action or whatever. And I'm like, that's not how I think most businesses actually run, but it's often how we think about it. So I totally, I think that's a great framing. Like, despite the fact that I love into it, it's like turbotax, well, like the tax code is published, right? You can download all of these rules. It's highly deterministic. And then your files are in your, like, messy downloads folder. And it's like, make those two happen. In that case, It's like one of these bizarre situations where everything is actually transparent in terms of the processes. I think it's actually a quite rare situation where the edge cases are published in like maybe one place or maybe 50 places. But it's like, oh, there are 50 states in the United States of America.
Starting point is 00:18:17 Each one has its own tax code. There's the federal tax system. They have a tax code. Go download that stuff and make it work. And there probably still are edge cases and processes that you learn versus like the real world normally isn't as neat as that. is just like you learn by doing. And a business has value. I mean, there are a lot of businesses where theoretically,
Starting point is 00:18:36 I mean, this is where it's like you would say like all the assets leave every night because they go down the elevator and they go home. Like that's like more knowledge economy type things. But actually, these businesses do have value. Like, you know, does McKinsey have value outside of all of the employees that work there? Because that's a knowledge economy business where they produce outcomes and it's tied to labor. It's not like a product. But still, like they're probably, they probably have some top secret handbook.
Starting point is 00:19:00 that they use around how do they hire people, how do they fire people, how do they produce outcomes for clients and so on and so forth. I haven't seen it, and that's actually great that I haven't seen it because I can't replicate it. And it's probably been built over 100 years.
Starting point is 00:19:14 And like, you know, what is it that non-digital, non-software products do? What is their product? Their product is the accumulated knowledge from potentially centuries or decades. I mean, I love going to Japan and you see like, oh, this noodle store has been around since like 1587.
Starting point is 00:19:30 And it's like, yeah, there's probably something going on there. It's like this accumulated set of kind of culture and knowledge and know-how. Besides, you know, here's the reculous for making noodles. Maybe that is helping us make noodles is a little bit easier. Probably not as many edge cases. I don't know. Maybe there are educases. If you run out of flour, what do you do?
Starting point is 00:19:48 How did the noodle shop survive the great flower shortage of 1623? They probably did something and that's like accumulated in this like secret book of know-how. As opposed to I'm just going to replicate something where all of the rules are published to the public. Or maybe like Intuit, again, this is where I think it's so fascinating, it forces us to rethink our businesses, right? Is Intuit filling out the tax code for you? Or does Intuit know the tax code as well as anyone else can? What they're helping is you to take your life data, your understanding, they're asking you the right questions. Intuit's almost more like a McKinsey. It can be considered that way. It's there a process and their special ability is how to
Starting point is 00:20:28 ask you the right questions to fill out the tax code. rather than the filling out of the tax code. Yeah, and all these businesses are having to look at, maybe I have 50 processes internally that I think are my secret source and unique. Maybe only 20 of them are, but now I have to really consider which of those processes are actually unique and which are not,
Starting point is 00:20:46 because we haven't had to think about it in that manner before. I think it's also kind of a question of how, like there's this Goldilocks zone probably of like, is it worth doing yourself versus not? Like if you take this kind of like third, not third rail, but kind of this independent variable of, should I now cloud code myself, cloud code myself some X?
Starting point is 00:21:07 Well, if it's like 99% of my cost and my business is going to fail because this evil company is overcharging me for software, it might make sense. If it's like a dollar a year, it probably doesn't make sense. And then not all systems of record are the same. So like, you know,
Starting point is 00:21:23 I kind of think of a system of record is like the atomic unit of something for a business. Like it could be calendars or a system, of record for time, or, I don't know, ERP is a system of record for inventory. Like, you have all these different systems of record. But, like, the example that I was giving somebody is, if I have an office in Miami that I don't go to very often and there's a system of record for conference rooms, there is a system of record for conference rooms.
Starting point is 00:21:49 It's like Google Calendar. Like, am I willing to change that system of record? Yeah, because it's like Miami office, I only go every year, like, who cares? versus like this is something that touches my revenue. It's not that expensive. Am I really going to grow my own food for something where, I mean, actually, this is a cool thing about, like, farming, right? If you kind of take that metaphor, it's actually a lot cheaper to go to a restaurant. If I just want, like, one hamburger versus, like, get myself a cow and feed the cow and wait a...
Starting point is 00:22:21 It's just a lot of food is actually cheaper if you consume it in a restaurant because of comparison. advantage in economies of scale. So there probably are systems of record where it's like there's some where outside of any of the factors that we're talking about, they're more susceptible just because they overpriced or they're just not as valuable
Starting point is 00:22:38 in terms of what it is that they're storing and keeping records for. I mean, like, Carter keeps track of cap tables for a lot of companies. How often do you access your cap table? Not very often, but it's super valuable. You can't F that up, right? Like, I'd probably rather use Carter for that
Starting point is 00:22:55 than like, and they only, they don't charge me that much money. Like, sure, I'll use Carter. And it's not like a daily use kind of product. So it's not even like that to mention. I think the vibe coding thing is so fascinating to me because, yes, as someone in software, they're like, oh, people are just going to vibe code
Starting point is 00:23:08 all these replacements to tools. I'm like, the idea I would vibe code my own workday and then run it is terrifying. I'm like, have some really smart engineers. Firstly, I have other stuff for them to do. Secondly, I'm like, wait, I feel like that has way more downside than upside for me. However, and so that's the sort of replacement.
Starting point is 00:23:26 theory. There is a great gain we are seeing internally in extensibility of software using things like vibe coding. So most of these applications are highly configurable, customizable, in our case, all the way through to true extensibility. You can write pieces of software, apps that run on top of our platform that have all sorts of different areas. And lots of customers do, but those customers need to put a technology team on doing that job. Their ability to quote unquote vibe code extensions, customizations, very tailored applications. They're very specific use case of something. I want an app for the Miami team to do conference room booking and Miami has some weird
Starting point is 00:24:10 HR policy so that app needs to look at Workday and this and that. It's used by 20 people. I probably wouldn't have been able to afford to put the IT team internally on building that because the bill would have been too big. But now maybe I can build that, right? But that uses Workday's data and rules around the world underneath, but it just gives me a very custom interface for, I don't know, the person on the front desk in Miami to do something very specific to what they need.
Starting point is 00:24:34 That is super powerful, but it's not a replacement for work. Poor Workday. I feel like the butt of a lot of these conceptual examples, that's really powerful, right? That actually makes Workday stickier in the enterprise and more valuable because you can build all these applications on top. which is the power of AI and vibe coding and creativity to make it more tailored for what I need.
Starting point is 00:25:00 But we're going to have to be really careful about these sort of layers of stability and rules and process versus customization, right? And you could argue, I don't know, open claw and stuff is an example of building very personal apps just for me. Most of those people aren't software developers. They're building apps that work just for them
Starting point is 00:25:17 on top of their Gmail or something else, right? But it still uses Gmail as the rails. They still go to Gmail to read their email and do their email, but they build some specific thing for themselves to solve a problem they have and probably only they have. A couple of them may be turning to companies. Most of them are just solving some stuff that they needed themselves. That's it.
Starting point is 00:25:35 And that's great. That's really powerful. That's why I'm curious about maybe I'd call it my bucket two of this pricing fairness where the back end is not the front end. So if you think of Salesforce, they charge for licenses. I think we have 600 people at our firm. might have 600 Salesforce licenses. I've never logged into Salesforce,
Starting point is 00:25:56 but I bet we pay for me, but I use the output of it sometimes because it actually is the system of record not to overuse that term, but it stores like all of our relationships. But I am like part of a table in a relational database, so it's like, you know,
Starting point is 00:26:12 I'm user ID number 422 here. And then whenever I meet with a company, like, oh, well, like user ID 422 is mapped in this other database, but we really just want to pay for a database. So, like, in a world where the front end is not the back end, I mean, that's the thing. It's like, for Workday,
Starting point is 00:26:30 I kind of think they've come up with a very clever pricing trick. Trick undersells it. I mean, I think it's a powerful pricing parent, and it feels fair. It's like the more employees that you have, and why is that fair? Because GE has more profits than a 10-person company. GE's going to pay more for this thing.
Starting point is 00:26:46 It's still a drop in the bucket. It's totally within the Goldilocks zone of pricing. I don't think anybody is in a vibe code that they're going to add all this AI revenue, but most importantly, their pricing feels fair, whereas for these things where it's like the front end is somewhat divorced from the back end, that one is, I don't know what's the fair format for pricing, like what will happen to software pricing? And obviously, like if nobody's going to vibe code their own thing
Starting point is 00:27:11 and there's not going to be any competition, then pricing will stay unchanged. But you can imagine a world where people are building things on top to read from the database, right? because a system of record has a database represented. That's like the abstraction layer beneath everything. Will the pricing, will there be any pricing pressure on any of these categories? And for me, I think it's like if the front end is not the back end,
Starting point is 00:27:34 there's more susceptibility than if they're like very, very tightly intertwined. Like QuickBooks is used by small businesses. They don't have seats. It's like the owner of the business just logs into QuickBooks. So the front end kind of is the back end versus, you know, Salesforce, where you can imagine, like, nobody gets rid of Salesforce, but maybe they have fewer seats because they need fewer front ends, but they really still need the back end desperately.
Starting point is 00:27:58 They're not going to go, you know, they're not going to eliminate or do anything with the back end. It depends on a ways, like, I think your fairness and optics in pricing are really, really important. People understanding what they pay for and feel like what they pay for is relates to their usage in some Broadway, right? I would say that a 10,000 person company paying for workday, the 20,000 person company public plays twice as much plus some discount
Starting point is 00:28:26 because they're buying more, because they generally have twice as much complexity of stuff, and they see that as fair. That's what you mean by. Like, it seems reasonable that I would pay by employee for my HR system. I think the question with a lot of these things is, you know, what processes, when we talk about front end and back end as an example, it's not a database.
Starting point is 00:28:46 It's a database plus a set of problems. We used to call it business logic when I was growing up. Those business logics are not irrelevant. So in the world of why does a business have them? Because it runs as a collection of processes. And they want standardization of process to some level, right? So the two teams work the same way. So someone can manage them, understand them, track output.
Starting point is 00:29:09 You know, I don't know if I have a bunch of car factories. I want to track the total amount of cars in and out consistently across them. The business logic, where it gets baked. in is somewhat where the value is because you may need, and again, maybe A16Z is not a great example of a Salesforce customer, right, that actually has a huge amount of sales going on in terms of traditionally. The processes you bake into that for your sales teams are totally valuable to you and you would think that's a fair way to pay. The question is your sales adjacent teams, the sort of collaborator rather than the core user, how much do they need those processes
Starting point is 00:29:50 and how much do they not? So I don't know, I assume Salesforce, sales cloud, I guess we're talking about, sales cloud has an MCP server. That MCP server doesn't go to the database. It probably involves your processes and the rules on the way through. So the question is someone sales adjacent, I don't know, they're in marketing or they're in customer success or something like this. if they need those processes and governance and controls and rules and, you know, hey, we only do X for customers in Japan, we do Y for customers in this area, that sort of stuff, even their MCP server is going to need an account. Whether the customer thinks that's fair, that's a different question.
Starting point is 00:30:26 This is the challenge of like, how does that get priced? I'd say because we get this all the time talking about consumption-based pricing, usage-based pricing, outcome-based pricing. There are a lot of categories where that makes sense. I definitely do not believe that it will be the majority pricing manner for all software, for all SaaS-based software, because when you talk to customers, they hate it. They really hate it, where asterisk, it is not related to the value they consider that they put in. So I have usage-based pricing for Splunk.
Starting point is 00:30:58 If I set them twice as many logs, I pay more money, I get it, but the logging is up to me, right? I can log more, or I can log less. I can yell at teams where I'm like, hey, how come you're logging so much? is expensive. And, you know, are you using these logs? I can control the amount of data I put in. Same with storage in S3 or something. Canonically.
Starting point is 00:31:15 I put in a gigabyte. I put in two gigabytes. It's fine. Right. The problem is those are relatively transferable and controllable by me as a customer. A lot of the examples people give of either outcome or consumption-based pricing
Starting point is 00:31:27 are not in control by me as a customer and not exchangeable. So the AI token world, the AI credit world, is really, really difficult for customers because I'm like, I don't really understand what this casino token you've given,
Starting point is 00:31:42 casino chip you've given me is. Right? I can take a gigabyte from AWS and go put it in Azure and I know how much they're going to charge me because the gigabyte is kind of constant. When I have these AI credits, I'm like, I don't know if your credits
Starting point is 00:31:55 are the same as yours or the same as yours. And by the way, you keep adding features which chew up my credits because my users use them and I'm like, wait, I don't know what they're doing with those credits. It's not the company choosing to use them. It's the vendor adding features that make the software better that seem to just happen, right?
Starting point is 00:32:15 I can 10x my customer's credit usage overnight by adding a whole bunch of stuff. Like, hey, I built these great summaries for you. And they're like, wait, I didn't do that. So I think the outcome-based usage, when you talk to customers, they want seats. Probably because today they understand it. And secondly, they've been burned by a lot of this consumption base. The bill just goes up massively. And they're like, wait, how do I control this?
Starting point is 00:32:36 Right. It's predictable. It will be certainly present in a lot of categories. You know, we have a bunch of areas of our business at Alassian that are, you would argue, consumption-based pricing or literally just consumption-based pricing. We try to stick to areas where customers do twice as much stuff, they get twice as much value, they pay twice as much money, and it's in their control. A lot of these other things aren't in their control. And the last example of outcome-based pricing is those outcomes are also dynamic.
Starting point is 00:33:04 So the problem would say customer service where I've saved you, you know, used to spend $20 on customer service with our tool, you'll only spend 10. That's a great sales pitch in year one. In year two, the customer goes, but I only spend 10. Now I want to spend five. Otherwise, you didn't deliver any value. And the vendor goes, well, if you took me out, you'd be spending 20. And it's like, wait, but I don't spend 20. I spend 10.
Starting point is 00:33:26 So, like, my ability to save you money each year is difficult from an outcome basis, right? I'm eliminating tasks. I think also, like, from a sales perspective, I've started two payment companies. And it was really, I used to, this is why I know workday is I envied them. And I would talk to my sales team about workday because they know from the outside in how much money they make from GE. They're like, okay, GE uses PeopleSoft. They have 330,000 employees. Maybe we charge them $4 a month, but probably $5 per employee per month.
Starting point is 00:33:58 This is how much money you make from that account. and it's so much easier to scale a sales team if you're selling a software product or anything, by the way. If you know, that company will pay us $3 million. Versus like, you know, we, when we were starting a firm, we signed up 1,800 flowers. We have no idea how much we're going to make from them. And it turned out, like, you know what really made the business work?
Starting point is 00:34:22 Casper the mattress company. It's like, what? Like this stupid mat thing? But it's like, you just don't know. And you think, like, you get like a big deal. Like, we got Walmart, didn't really work out. that well in the beginning. We get cast for the mattress company. Oh my God, incredible. Workday has the, it's predictability in both directions, right? It's predictably for the spender of the money,
Starting point is 00:34:41 which is the customer, but it's also the predictability for the management team, knowing that you should spend your time trying to sign up GE and not sign up a 10-person company because GE is bigger than a 10-person company, whereas it's crazy in Internet land where it's like, strike might make more money from a 10-person company than GE. And I guess, you can get to like higher levels of predictability there. But like when you have outcome-based pricing or consumption-based pricing or something, I mean, consumption-based pricing is not bad per se, but if you don't know from the outside in how much you can make from an account,
Starting point is 00:35:14 it just becomes exponentially harder to scale a sales team as sales and marketing team. Because you just as an entrepreneur. One thing I want to go back to sort of dealt with how you guys are adapting in this era. Can you share more about the biggest ways in which that's manifested for you? and how it's made you, you know, change your business? Look, I think the way that we think about it is, look, we sell collaboration tools that solve human collaboration problems, right? In lots of different areas, service teams, broad business teams,
Starting point is 00:35:47 HR finance, software teams, like lots of different types of teams by different sets of apps from us, collections and sets of apps. Fundamentally, they're all collaboration problems that involve a lot of text. so this is really good for us. What are those people doing is probably the important part, right? The technology world often runs to, we're going to reinvent everything, and that's the way of the future.
Starting point is 00:36:10 And that generally is true in the medium to long arc of time. Our challenge is always, we have a lot of customers at work in today's manner, today's workflows, in today's set of apps, and they're not, they're very smart. They want to get to tomorrow, but they also have to move a lot of people. So when we're building AI features,
Starting point is 00:36:27 and I can give examples of any of these, we need to understand what that technology is, how it can help us. That's how we think about it, firstly. Secondly, what fundamental platform componentry do we need to build for whatever that future will be? Because this stuff's accelerating so fast, right? So that's how we got to our AI gateway
Starting point is 00:36:44 and the teamwork graph and the enterprise compliance and controls. You have to separate that out from the features you're building for customers in a given app. Then have to build features for customers that they use, right? So where do you put those features? What are those features? A whole bunch of them are in existing work, to help the customer do that existing workflow faster, better, higher quality, more efficiently.
Starting point is 00:37:06 Those tend to be very unexciting from a magic point of view in terms of what sells a 30 second animated GIF on X. But they're incredibly exciting from the customer because they can use them today. Like their existing way of working just got better. They're like, this is amazing. Like they rave about that stuff. And in the AI world, I'm like, but that's pretty safe. simple and it's like, but it actually helps them today in a massive way. I tell people internally, though, and you can give an example in service, right? That's not enough
Starting point is 00:37:37 because you also need to use their existing workflows with new apps or look at new workflows and be able to handle that as well, right? So we have to do all of these things. So if you look at, you know, GER as a canonical example, you know, in the service collection, in our, in our HR and IT service management products, summarizing a ticket is something we can do way better than we never could because there's a lot of existing workflows we have in an enterprise, maybe a four or five, six people work a ticket internally to try to resolve a problem. The fourth person that shows up, there are a whole lot of attached files, there's a lot of conversation, there's a lot of different things going on. They would normally have taken 30 minutes to like read it all and understand
Starting point is 00:38:16 what's going on so then they can bring their expertise to bear on the problem. Literally just summarizing that and it's not a simple stick it into, you know, an LLM and get back summary, you have to be very careful about the context is so powerful for them, but they have to haven't changed their workflow when Iota. It's still Alex saying, hey, Eric, can you come help me with this ticket? Eric shows up. Eric has to bootload his brain with all the things. So that's like an existing workflow where we can use LLMs just to make that customer way better and they love it, right? They rave about all these types of features. But they're very simple. They're usually not agentic. Then we can say, cool, but that service workflow, we need
Starting point is 00:38:50 to put agents in at various spots, right? And most people are taking a workflow and finding, You know what, this step trips us up a lot. This costs us a lot of time. Can we make this step faster? And that's absolutely something that we have to provide agent frameworks ourselves. We have a pretty great agent framework that uses all the teamwork graph and all the context you have. It's pretty simple.
Starting point is 00:39:10 It's pretty, very affordable. Or you bring your own agent framework, right? Most businesses, I think, will have three to five large scale agent platforms running internally and they say, hey, I use Agent Force for this or I use Gemini for this. Great. Bring that agent and we'll pop into the workflow here and make that work, right? We have to be able to do that. But you're still all in the existing workflow world.
Starting point is 00:39:29 You're just doing the old task and then doing kind of a new and efficient task, but in the existing workflow. Then you get people like, what if the service ticket didn't exist at all, right? So you're reimagining whole categories of software to new workflows, and we have to help our customers make it across that gap. Because they don't generally have one service team. They have hundreds, right? And if they have hundreds of different service desks running,
Starting point is 00:39:54 they might say these 20 are going to work. this new way, but they have to manage them all. So I guess we're trying to bring data in the teamwork graph together with this and also from a customer-driven lens. I think that often gets left out here, right? We're trying to take them five years into the future. It's our job to actually get them one year and two years and five years into the future simultaneously, which we're trying to do.
Starting point is 00:40:19 And the last thing I'd say is we're investing a lot in design. And I think that always in any eye conversation gets left out because, you know, there is a lot of foundational design to do in how this works, right? We're seeing the first elements of this, but if I look at the mobile era, the first set of apps were kind of just canonically taking desktop or web things and sticking them in a phone. And then we evolved new patterns of interaction and experience, right? Not even the visuals.
Starting point is 00:40:45 How do we use these things? We'll push notifications for it. They didn't exist at the start, right? Drag to refresh is like a very obvious, simple example. that's a pretty canonical design pattern that generally it's successful here and it gets moved across. But the whole like,
Starting point is 00:40:59 how do I use my mobile on my desktop together? How do I move back and forth? We have so many design challenges to solve that actually help people to understand what's there. The average customer we have, the average user, they don't want to understand. If AI doesn't exist for them, that's fine.
Starting point is 00:41:18 But they want the outcomes of it, right? They don't need to know all of the technical detail. It's our job to hide them and just give them the answer they're looking for or make a task more effective or efficient. I feel like in the technology world, sometimes we get so obsessed by like model quality. You know, it's almost trite now to say
Starting point is 00:41:33 the models are far ahead of the actual value they're delivering now. The underutilized capabilities are so big. A part of that equation is actually design and experience. Right. How do I get this? Give people a chat box that can do unlimited power and they're like, uh, tell me a dad joke.
Starting point is 00:41:50 Like it's like unlimited. power, but it's very hard to help them utilize that power, which is where a huge amount of our challenge goes in terms of bringing agents and all the power of them into workflows and collaborative loops and having humans and agents work together. I love the schumorphic point on, well, you know, it's first, it's like you had pieces of paper. The early web was just like a web page. That's what's called a web page. It's like eight and a half by 11, right? And then mobile, oh, well, they get a tiny web page. And then it turns out if you don't just go into the schemorphic world, but you just think from first principles
Starting point is 00:42:24 and take advantage of the power of the device, you do all sorts of other things. It's like, you know, the scroll to refresh, right? Like the pull down to refresh, that was a new concept that came from mobile, right? So I was thinking about this the other day. Have you tried nano banana two? Yes.
Starting point is 00:42:40 It's really good, right? So one of my colleagues just said, hey, for an American tourist visiting Japan, make an infographic about what to do and not to do. And it's like it one shot something that's amazing. how do you edit that output? And that's where it's like, you know, it feels very, it's like, well, you could edit the text,
Starting point is 00:43:00 you could edit the graphics, you could just one shot something new, or, you know, what is the standard, I guess this is my question for you. It's like, what do you think the state of the art is or should be and how have you been thinking about this just because you mentioned design for editing the output of the AI output?
Starting point is 00:43:17 Right? Because they're like the classic, it's like, oh, I'll use a GUI and click here, and change that. But it feels like that's very skemorphic. I would zoom out two levels from that to answer that question because it's a great question. First is customer trust is really hard in these areas, right?
Starting point is 00:43:39 When you go talk to users, you sit down, you do research with them, you sit, you ask them questions, you ask the five whys. They're very scared of AI, not because of its power. Because it does stuff and they're like, hey, how do I know that was right? What did it do? Right? It's like the idea that, oh, don't worry, my AI bot's going to send 15 emails and manage your inbox. Your inbox is empty.
Starting point is 00:43:57 And you're like, okay, I don't trust it yet. Like, so I have a trust question on generally AI doing things really quickly. To gain trust, it has to come back to you and say, here's what I'm about to do. You sure you want me to do this without being annoying that you're like just effing go and do it. So like that's a whole design question. How often is it how do you build trust with any of these tools? The second is, does it have enough data? data, right? So much of AI is one-shotting things. Sit on X, you'll see a thousand like,
Starting point is 00:44:27 hey, this is the magical prompt incarnation, Harry Potter spell that does this, like, runs you a one-person billion-dollar business. Just put this prompt in and paste it. And like, that's like kind of ridiculous because the reality is you also have a lot of iteration on the data side, right? One-shotting things is really useful, but you often need to go back and edit the output and the input. Right. I'm not very good. I've used this example for a while where you say, hey, go write me an essay for my homework. It'll spit out an essay. And you're like, wait, no, no, it's a history class.
Starting point is 00:44:59 They're like, oh, okay, well, that's totally an essay. And like, you're actually changing the input. And somewhat, this is chat, like iterations. But if you've ever tried to do that image editing with chat iterations, it's super frustrating where it's like, oh, no, you changed the thing I didn't want you to change and you're going back. You're like, ah. So, like, there's an input design and experience problem.
Starting point is 00:45:20 part of that is how do we have the right amount of context and then there's an output and iteration problems. Our teamwork graph can access largely all of your organizational knowledge. It's insanely accurate. It's got great search. It's got amazing relevance. And you're like, sweet, I have full organizational memory. Now, the teamwork graph knows that I used to write code in 2002.
Starting point is 00:45:43 And it knows that because it has this insane memory. And I'm like, it's actually not useful. Don't use that to answer any query I give you. other than one thing, Mike used to be a developer. Maybe a bad one, right? It wouldn't get hired nowadays anywhere, but maybe that helps in explaining something to me in a way that, oh, you have a computer science degree.
Starting point is 00:46:04 I can help explain it to you in this way, but I don't want to know all that information. Why is that an input challenge? You kind of see all these boxes at the moment where it's like, search the web, don't search the web. Search my organization, don't search my organization. Like, you're asking the user to make all these choices that don't quite understand.
Starting point is 00:46:20 that's not in a design flow, right, where it says, hey, this question, I suspect you want me to do this and that, is that correct? You see that a little bit in deep research, but it's a bit frustrating. And it leads to this whole like, man, I've got 17 different agents running off and doing stuff and I'm like, it's like the problem of having a lot of interns. We're like, the problem with having 50 interns is you get a lot of work done. The problem with having 50 interns is they ask you 50 questions a minute. And you're like, all you're doing is answering questions for interns. So there's an input problem of experience that you really need to solve. Then you get to the iteration problem, which in a corporation is much more difficult, right?
Starting point is 00:46:58 Because we gave this great example of, you know, brainstorming, where it's not usually one person brainstorming. So in our whiteboard and confluence, you can bring in agents and say, hey, I want to brainstorm about this topic. They are really good at going off and getting all the information from your organizational knowledge through the Timorcraft and coming back with a really good brainstorm. And we get better and better at drawing it and putting the cards in the right places and everything else.
Starting point is 00:47:26 If you just take that randomly and say, go, you lose human input and trust. So actually, usually what happens then is we've got a bunch of data. We're going to have a meeting. We're going to get people together. We're going to go and say, well, what do we all think? Add our intuition that the brain matter, which of these are useful and not useful. And then that information has to go back into some other agentic loop to say, cool. Now we've kind of voted, although the voting is like the output of a human process,
Starting point is 00:47:52 then you're going to go and do something. Then we're going to work out what to do. And did we do it correctly and all these things? It's, as you said, it's very non-deterministic in the quality of output. But it requires, I think, this human agent loop, right? And getting that right is a design problem. Too many loops, it's frustrating. Not enough loops. You lose trust and it just happens. And so we see that. We just shipped agents in Jira in a lot of ways so you can assign work to an agent and it goes off and does stuff.
Starting point is 00:48:23 And when we tested with people, they're like, well, what's it doing? I'm like, do you want to give us a thousand steps? And I'm like, why are you telling me all this crap? I'm like, wait, because you said you didn't know what it was doing. And so there are lots of design challenges with just bringing them into workflows. And back to the business processes, like the, I don't know, the security team is involved in a lot of places.
Starting point is 00:48:41 The accounting team, the finance team, there's lots of places. Like even in sales, finance usually has sign off on a deal or someone in finance does. How do you do that and make that workflow better where you're just assigning to agents? You need to be very careful about the experience. How does it come back? When does it come back? Is it frustrating? Does it come back in a new way?
Starting point is 00:49:01 Can I interrogate what it's doing right now? Like our agent first or third party agents but running injura, if they're off doing a task, you can chat to them while they're doing the task and say what are you doing? which helps you build trust in the short term, we believe. But in the long term, if you trust it, this particular agent doing this task, man, it's got to write the last 20 times. The odds are right, it's good. I'm just going to ignore it.
Starting point is 00:49:24 These are all, I would argue, a fundamental, foundational design and experience problem. They're not a technology problem, right? They're getting millions of people who use our apps every day to trust this and the gains they get and removing the blank box. I can do unlimited things for you, which just leads to I think for most people. It's an open question, right? It's like, because it's clearly like,
Starting point is 00:49:48 it's not the yesterday version of like click your mouse here and it's not the today version of just do a new prompt. It's like both, it's like it's, it actually is like a, as long as humans are involved in some way, shape, or form, which I firmly believe they will be, is these tools serve humans. You need to be
Starting point is 00:50:05 able to get your head into the model, both from a trust perspective and from an iteration perspective. And it's a design problem. And I don't think anybody, nobody's quite nailed it yet, right? I don't know. Maybe they have.
Starting point is 00:50:18 But it feels like we're at the very, very beginning of this process of coming up with a better design for modulating, not even modulating, but just kind of editing the one-shots, which impressive as they are today, it's just like that's not going to be, I just don't believe it's just like, ah, Harry Potter's spelling tentation. I'm going to steal that phrase. That's a good one. I think one thing, one interesting example is just writing documents. is something we all do so naturally.
Starting point is 00:50:45 And there is a huge design challenge, an experience challenge, which I can describe with AI document writing. But secondly, there's also a huge, like, people learning challenge. So, like, we sometimes forget, pretty much people in technology know what a prompt is and what it does and what the LLLN is doing in the background. You go to people in the broad business world.
Starting point is 00:51:04 They don't have time to learn all this. They kind of probably know what chatypt is. They don't quite know how it's working. And the reason it's a design challenge of document creation is, we have a whole set of features which are called Create With Rovo, which instead of writing a document by giving you a blank page
Starting point is 00:51:18 and just starting to write, okay, I got a heading, I put some text in, I put another heading, I put some text in, I put a table, et cetera, right? We've all been trained for decades in knowledge worker to write a document that way.
Starting point is 00:51:28 With Create with Rovo, you can literally say, start with a prompt, right? Hey, I want a document that roughly does this or looks like this shape. Give me a template and I'll spit out a template. You can say, hey, I want a document. Can you go off and research this, that and the other and bring it back. But most of those documents, the research is actually a
Starting point is 00:51:45 small category of tasks. It's like help me get started with my document in some way. Teaching users that they should start that way is really, really hard. Once they're running, though, they now have two panes, right? They have 75% of the screen is the document itself and 25% is a chat window. Think of Microsoft Word without a toolbar but with chat only. Now I can type. write text in, I can edit it, I can change it. And you need to say, hey, you should be totally comfortable, change everything on the left. But you can do operations on the right.
Starting point is 00:52:17 Like, hey, I want you to add a new section that goes and researches other stuff and put it after like the summary. And it'll go and do that. Trying to watch power users are like, this is amazing. And they're like moving back and forth and they're getting the whole paradigm. And they're like doing things and they can write commands. Like, you know what? Make every heading blue.
Starting point is 00:52:36 Which you can't do in word. And they're like, bang, it's all blue. And they're like, this is cool. I can kind of give it commands. across the document and I can go get more information and I can like, hey, can you re-summarize it quicker or, man, how do you think they can ask questions? Like, how do you think the board is going to read this document? As a board member, is it simple enough? And it'll give you information in chat that you may say, cool, go action out or don't. It's a complete different paradigm to writing a simple document,
Starting point is 00:53:00 which is just at the end of the day, you know, headings and bullets and text and stuff. And when you watch power users, they love it. Normal people, like regular business users who are very smart, they're like, so I just type on the left, that's all I do. I'm like, well, yes, it's a, it's a whole paradigm shift. I suspect as we get more of these tools and experiences, just like mobile, two years now and five years now, that'll be very standard. They'll all say, yeah, I get how to do this, right? Maybe the first time someone looked at Excel, they were like, wait, where do I type the paragraphs
Starting point is 00:53:31 or something? And you're like, oh, no, you have to think differently about it. Now it's just like, oh, yeah, I get Excel. I know how it works. That's the experience challenge we have, I think, to get a lot of this power and put it into something as simple as writing a document with all my organizational knowledge. I get the maths of why that's possible, but now help me actually help people do it. Massive amount of challenges it.
Starting point is 00:53:51 Matching a random excitement, right? When they get it, they're like, this thing is amazing. But it's going to take this a lot of time to get the experiences correct for people to learn. That's a great place to wrap. Mike, thank you so much for coming on the podcast and then an excellent discussion. Yeah, no worries, guys. Hope it was great many of you, Mike. Thanks for listening to this episode of the A16Z podcast.
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