a16z Podcast - The Psychology Every Founder Needs Right Now | a16z GP Reveals Secrets to Success
Episode Date: December 4, 2025Recently, a16z General Partner Anish Acharya joined Ollie Forsyth on NEW ECONOMIES. They talked about why consumer tech is surging again, how AI is enabling 100M-user products at unprecedented speed, ...and what founders need to understand heading into 2026 — from distribution shifts to founder mindset to the mechanics behind the fastest product cycle in tech history. Resources:Follow Ollie: https://x.com/ollieforsythFollow Anish: https://x.com/illscience Stay Updated:If you enjoyed this episode, be sure to like, subscribe, and share with your friends!Find a16z on X: https://x.com/a16zFind a16z on LinkedIn: https://www.linkedin.com/company/a16zListen to the a16z Podcast on Spotify: https://open.spotify.com/show/5bC65RDvs3oxnLyqqvkUYXListen to the a16z Podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/a16z-podcast/id842818711Follow our host: https://x.com/eriktorenbergPlease note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see http://a16z.com/disclosures. Stay Updated:Find a16z on XFind a16z on LinkedInListen to the a16z Podcast on SpotifyListen to the a16z Podcast on Apple PodcastsFollow our host: https://twitter.com/eriktorenberg Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Transcript
Discussion (0)
Anisha Charya is A16Z's general partner for consumer tech and AI.
He recently joined Ollie Forsyth on new economies for a wide-ranging conversation on where the next wave of breakout products will come from,
how AI is reshaping distribution and why consumer tech is re-accelerating as we headed to 2026.
They also dig into founder psychology, market timing, and the traps early builders should avoid in the current cycle.
We share that discussion here.
Anish, it's great to see you.
Thank you so much your time.
Welcome to the podcast, A16 and Z.
Wow, you guys are on fire right now.
We're working hard.
We try to be everywhere, you know.
And when there's more opportunity, that means, you know,
Ben says there's no such thing as luck.
We're not allowed to be lucky.
We've just got to cover everything.
So when there's more things to cover,
we've just got to put in more cycles, you know?
I kind of feel like A16 and Z is so well-known in the ecosystem,
but I don't think founders know well enough on what actually happened.
inside Andresen, can you just give us, like, an update?
What's Andreessen all about?
What are you guys focused on?
And what's the lay up land in startups?
Yeah, you know, it's funny, Ali, because Andreessen is so well known,
but the kind of core thesis of the firm, I think, is less well known.
I didn't know it when I joined in 2019.
And the core thesis of the firm, Mark and then have written a lovely blog post about this
that, you know, we should refer your readers to.
But the core thesis has always been that founders make the best long-term CEOs and leaders
of their companies, right? And that sounds like a non-controversial statement, but 10 years ago when
the firm started 15 years ago, it was actually controversial. That common practice at the time was
that venture firms would bring in a so-called professional experience CEO. Now, what is the
difference between a founder and a CEO? It tends to be two things, right? Knowledge and networks.
So the whole structure of the firm is meant to help founders be those CEOs of their companies
forever by pulling networks and knowledge around them. So that's like the core thesis. That's a
sort of foundational building block. And then in terms of the way the firm is composed,
it is a big firm, but everybody is a specialist. So the expectation is that we're all very,
very deep and kind of obsessed and technical and operational and networked in our areas.
And because so many interesting things in software cut across many areas, we're able to kind
of come together and bring a better proposition to the founder than you would get from a smaller
team of pure generalists. So that's how we work. And your team size now is,
pretty large, right? The team size is large, but the way to think about the teams, I think the
overall firm is maybe 500 people, but the way to think about this is, you know, the original sort
of Andresen, which is all the GPs in one room and all the sort of operating teams around them,
we've sort of replicated that. So today, our apps fund that I invest out of, you know,
looks a lot like Andresen Horowitz period 10 years ago, the Infra Fund, the American Diagnism Fund,
etc. So we've really taken the structure of
a small number of GPs, operating
specialists and other folks, and
replicated it because software is just now
so much more horizontal than
it was 10 or 15 years ago. So that's
the kind of ethos. You know, the energy that you get
in working with us is no different than 10 years ago.
You just have more specialization.
And it's just becoming so competitive, right?
And what I love about you guys is
it feels you're always one step
ahead of the curve and every single venture
fund out there, you'll
you have specialized practices, you've just
launched this new media vertical, which I think
is really interesting. From
the new media vertical, why do you
think it is now so important for
investors to be thinking about
not just about capital, but also about
distribution, customers, marketing, and so on.
Yeah, Mark said this recently, and I think it's the right
framing, which is the thing you want from your venture
firm is power. And the
reason for that is, you know, when you're a tiny
you know, baby bunny rabbit startup,
you don't necessarily have
the types of power that you need. You don't
You're not necessarily able to fill in the Fortune 500, the Fortune 2000.
You don't have brand power and presence.
So what you really want to do is take the platform that your investor gives you and build on their power.
And then over the course of time, if things go well, you, of course, become more powerful and more significant and more well-known than your venture investor.
So distribution is a part of that.
But I think broadly what you want to do is borrow the sort of credibility and the presence that your investor has.
And we really try to create the platform that founders can jump off of.
I like that narrative
I mean we've only been going a year
we do about a million views a month
across our media channel
and we're starting to invest in a few companies
especially YC companies
and actually like our biggest value ads
right now is distribution
and I think we're going to see this kind of
evolvement right over the next 12 or 18 months
more VCs are going to try and do this
but I think it's going to be tough
it's super hard to do this well
and I mean you guys have a big team
and quite a lot of capital behind you
But the ones you can do it, I think are the ones you're going to make it.
Well, you guys have done it really well.
You know, when you have somebody like a Maddie on your pod
and then you've got a lesser-known founder with a smaller-scale company,
you know, it's sort of the collective presence that you and Maddie
and the other guests that you've had really prop up that founder that may be earlier stage.
So it exactly mirrors what we're doing.
And, you know, it really benefits the ecosystem as a whole.
And by the way, I hope more firms do do it.
Like, I think we're going to have a lot more software and we need a lot more founder
stories to be told. Totally. Well, we need to collaborate at some stage. That's the first
I'd love to. I'd love to. Yes, yes, yes. Let's make it happen. But I think also, you know, this whole
AI landscape has been changing so quickly. Before we came on the show, we said November the 30th of this
year, it's going to be three years since at GPT, a thousand days. What the hell is happening
in AI right now? Can you help us just, you know, bring down what all is happening? It just
seems to be changing every freaking day. I know. I mean, I think it is objectively the fastest sort of
developing product cycle we've ever seen. There's a lot of reasons for that. One of it is just
the size of tech is so much larger than it ever was before. You know, we, I think for a long time,
tech was the dog chasing the car and now we are the car or something. We've really fulfilled
our ambitions. We're no longer these kind of, you know, weirdo hippie kids out in San Francisco or
Apollo Alto or whatever else. So, like, one, the scale of tech is a lot bigger. Also, I think
the nature of this product cycle is different. Like, if you think back to the mobile product
cycle, it sort of was all downstream of Apple. So Apple did the iPhone in 2008. They did the
App Store in 2009. This was a surprising fact to me, but when the App Store came out in
2009, there was only 6 million iPhones in distribution. Right. So one year post iPhone,
your TAM as a mobile app developer was 6 million customers. Today, if you build into the
apps SDK, which is the new AI app store that chat chbt is going to be releasing, you've got an
audience of 850 million people. So just like the scale is enormous. But the other interesting
thing is when we were building an app in the app store in 2009, 2010, what happened was Apple sort
of decided what APIs they would expose. And all of the developers would organize around those
APIs, whereas it feels like with large models, it's more of a process of sort of biology than
systems design in that the models are being trained. We're discovering what the models can do
and they have all of these emergent properties. So think for that reason, there's just as much
wider diffusion of things that are being built, things that can be built because no central
decider is upstream of the entire innovation ecosystem. It's really, really crazy.
And it's so exciting as well with, you know, you've probably seen a few more AI tech bubbles
or even I have, but it feels just in the last three years
since Generative AI was launched,
then we've had AI agents, now is vibe coding,
or it was vibe coding, still vibe coding, now it's voice.
These trends just keep emerging, emerging, emerging.
Is it tough to be a founder right now
in this highly competitive AI landscape
if you're raising $10, $15 million pre-seed rounds?
I mean, I think that the whole trick of being a founder,
much of the trick is an exercise in psychology,
personal psychology, I think.
there's just so many places that you can get stuck.
You know, and I'll tell you about some of the traps.
One of the traps is, oh, my God, I'm too late.
You know, and every founder has that feeling like, oh, I should have started my company
a year ago, a month ago, you know, and if I had, I'd be where X, Y, Z is.
So I think that's a very common trap.
Another common one is, you know, nobody is funding anyone.
You know, we're in a winter.
Oh, my God.
Like, even if I built something, nobody will pay attention.
When I was building my first startup in 2009, I remember the TechCrunch article well,
the sort of headline was the ender venture capital.
And I sent it to my co-founder and I said, oh, it's over.
You know, like venture capital is over.
TechCrunch has said so.
And, you know, it doesn't matter what we build because the one will fund it.
Looking at competition is another sort of mind trap or you can look around and feel like,
oh my God, look at how much everyone else is raising from all these credible folks.
But if you're able to put the blinders on and just turn that noise down for a moment and look at where we are from first principles,
what you'll see is actually we're in kind of the best time to build a startup we've ever been
that I've ever seen for sure,
which is, let's say you're building in consumer.
What is the nature of consumer product today?
Consumers are incredibly excited about AI,
despite what you read in the newspaper.
Millions and millions of users are downloading consumer AI products organically,
so there's no paid acquisition necessary.
With these large models,
you can do these incredible, extraordinary things
that would have sounded like science fiction five years ago.
And then, you know, the model companies are beating each other's brains out
to kind of spend more to improve the model.
that really benefit all the founders and builders.
We just saw that with Gemini 3,
which looks extraordinary, was released yesterday.
So it feels like from a first principal's perspective,
there's never been more opportunity,
even though, to your point, there's never been more noise.
So many founders are saying, you know,
oh, I'm too late.
You know, they want to do a legal tech platform,
or Vive coding platform.
When you see Lovable just turned one year old yesterday,
$200 million in annual carrying revenue.
Good for them.
You know, incredible, right?
But then do we, you know,
how many vibe coding tools do we?
we need. Are we going to be, are we going to go down the root of these founders are going to
create really interesting products, but they're highly specialized and highly verticalized.
Is that the really going to kind of go down?
Well, I'll tell you all I live, the mistake that I have consistently made, and I feel like
I continue to make it in this AI ecosystem is underestimating how big these markets are.
And that's why the way I describe it is like, these are not markets, they're industries.
Okay. So AI code is not a market.
with a single winner or even a half dozen winners,
it's going to be an industry with, you know, 30, 40, 50 winners.
Legal, AI legal is going to be as significant as simply legal.
You know, it's like we just say e-business,
but it's really just business.
When we say AI legal, we really just mean legal.
And I think it's going to be enormous.
Yes, there's going to be specialization,
but the size of those specialized markets
are going to be as big as entire software markets were previously.
It's definitely not too late.
And I think the one mistake I encourage folks not to make
is underestimating the size and significance of the opportunity.
Totally.
There's so much noise out there.
I think just what's happened in the last thousand days
is incredible, right?
I mentioned before we came on the show,
we had Emmett, the former co-founder of Stability AI,
and he's got this whole thesis around,
this is what's happened in the last thousand days,
but the next thousand days is going to be the most crucial
one of the most critical.
Potentially, AI is going to start replacing jobs.
Potentially, we're going to start using it on a, you know, global basis.
With no, for those people, we don't have any internet connection.
I think one of the big questions is, who actually owns these AI models?
I think this is a slightly wider question, kind of like long term.
But the next, you know, thousand days, what do you think is going to happen?
Yeah, and I have to sort of quibble with the framing of AI is going to start replacing jobs
because we're out in the front line talking to all of these AI companies that are selling
enterprise software. And what we don't hear very often is it fully replaces a job. What we do
hear is it fully automates a task, but tasks are not jobs. So what we've typically seen with these
enterprise software plays, even ones that when you squint up from afar and say, oh, wow, the AI is
answering the phone and doing a lot of negotiation, like maybe that's going to replace a job.
What we actually see is that it gives the people that are doing the job a lot of leverage.
They no longer have to do the sort of administrative rote parts of the job. They're able to specialize.
and, you know, perhaps those folks are, you know, spending less time than they previously spent
overall working, but we're not seeing role elimination broadly. So I would kind of quibble with
the narrative of AI is replacing jobs. I think AI is automating tasks. As for the next thousand
days, you know, if you look back at December of 2022, you know, just, you know, D30 after Chat
GPT launched, I think there was a very valid concern that if a single company was an entire
generation ahead in terms of model quality, then there was all kinds of economic implications
of that, including that they could take a lot of the margin from the entire AI ecosystem,
that they would sort of decide what everybody would build, what constraints, what opportunities,
etc. But it's just not what we've seen over the thousand days. Instead, we see, you know,
a half dozen really significant cutting-edge models that are all improving neck and neck.
We see a bunch of open source efforts, you know, some from China, some from the U.S.,
all of them very interesting, all of them pointed in different directions.
So it feels like there's been this diffusion of models,
cutting edge models in particular,
that mean the kind of dystopian predictions about what would happen
if one company controlled all of the AI so far haven't played out.
So I think the next thousand days will be extraordinary
in terms of model capability improvement,
but I don't know that we're going to suddenly see
some sort of runaway dystopian effects from the models.
I think we're just going to see more of what we've already seen.
So I think it's a good way of putting it.
And also, you know, if you look at customer service roles,
you know, I think that's one of probably the biggest use cases, right,
where AI has been a superpower to these people,
instead of paying them, you know, $100,000, $150,000 a year to basically set their
obstacles, they can be doing so much more.
And AI can do it for a fraction of a price.
And that's going to probably be replicated across multiple roles, right?
100%.
Like what we've actually seen in one of our best companies called Happy Robot,
does this, where they sell voice AI to freight brokers.
You may be familiar with them.
But they've actually seen this for a lot of the folks that were previously doing,
you know, just low-level customer support work.
They're now moved into customer relationship management.
Or look, like the AI is never going to take a key customer account for a steak,
out for a steak dinner.
Somebody's still got to do that.
But if people are too busy handling kind of the day-to-day minutia,
they have less time for relationships.
So instead we're seeing, you know, humans get to be more human than ever.
and AI takes away a lot of the work that
really didn't get leverage from
human skills anyways.
Totally. Happy robot, great company, Spanish-based company,
right? Only a few years old.
Based here, but Spanish founders. Yeah, they're
tremendous. Awesome.
I think this is maybe a good way to segue into
some of the trends that's kind of happening
in the ecosystem. And I thought it would be
helpful for this episode to really lay out four or five
trends, which are really exciting, for founders to start
ideating, fine ideas to go and build
companies, right? So I thought it would be
really helpful to understand, you know, what's happening
around consumer tech, the future
of voice, this is really interesting.
The creator economy, I think this is
you know, kind of intersecting consumer tech
and AI.
Social media platforms, we haven't seen really
any new social media platforms in the
last few years. Is AI going to change
that? These AI wrappers,
you know, before we came on a show, we were talking
around these AI
models who are allowing APIs to
startups, are these AI models just watching these companies and then going to start
copying them? I think that's TBC. And then let's jump on to kind of just what's happening
more on the fun racing landscape. How does that sound?
Sounds excellent. Let's do it. Where should we start?
Cool. Let's start with a consumer tech. So consumer tech, right, I'm sure you get this all the time
as a consumer investor. People thought nothing's happened in consumer tech for the last five or ten
years. It's boring. But now it kind of feels consumer tech is coming back. But it's
AI focus, what's happening?
Yeah, that's exactly right.
So consumer is hypercyclical.
So for long, long periods of time, nothing happens, and it's a very tough time to kind
of invest or build in the consumer ecosystem.
And then you have these magical moments where the window opens up and all of a sudden
you can build consumer tech and all of a sudden the consumer's changed.
Something is in the water.
New products are being launched.
The sort of boundary of imagination is being pushed.
And born from those moments in time are some of the biggest companies in the world.
You know, if you look at Meg 7, the majority of those companies are consumer companies or have a significant consumer offering.
If you look at what happened post iPhone, 2011, 2012, we suddenly had this explosion of, you know, Lyft, Uber, WhatsApp, Airbnb.
I was just extraordinary what happened.
We're in that moment again.
And there's three things that really unlock consumer markets.
You know, the first is a new technology, which we, of course, have an AI.
The second is new consumer behaviors, which is connected to new technology, but people just making different choices.
You know, in the mobile era, I remember people saying, oh, location is too sensitive. No one will ever share their location. And now every Gen Z shares their location with all their friends and their exes and it's very strange behavior. But, you know, the consumer choices and preferences just change very quickly. And then the third is a new distribution channel. If there was a critique of consumer tech at this moment, it's that we don't really have an AI native distribution channel. I think that's about to change in 2026 and we can talk about that. But we sort of have the ingredients of really magical sort of consumer.
growth in consumer startup building right now.
In terms of the exact trends we're seeing, I think the most important trend, the one I'm
personally most excited about is, you know, consumers building software.
If you think about the internet, the internet has been this sort of driving force for
participation, you know, everything from written content, which transformed even to social
media, to video content, which transformed from shaky home camera films into what we now
see in YouTube.
I think I read that YouTube's a $550 billion enterprise.
Like, that's pretty crazy built off the back.
of, you know, Mr. Beast and, you know, unboxing videos and things that were entirely non-predictable
20 years ago, it feels like the software ecosystem is headed to a similar place. And, you know,
you asked a question of like, will there be a new sort of social network? Maybe there will be,
but I think it'll be more focused on things like software versus content. And we're seeing
the beginnings of that now. You know, we announced an investment in a really cool company
called Wabi a few weeks ago, WABI, which is the platform where consumers can create and consume
personal software, mini-apps,
it feels exactly like YouTube in 2006.
And it's easy to look at it and say,
well, hey, do people want to make software?
What kind of software will they make?
Can they make really serious software?
I think that's the same thing as looking in 2006
and saying, hey, how big and how important
can consumer video be?
So the idea that people will make software for themselves,
for their friends, the idea that you've got
20 million people who are programmers today
and 6 billion people that use software,
like let's change that ratio.
You know, why can't there be 500 million
or a billion people making software.
And it just feels like, you know, lovable,
Replet, Codex,
ClaudeCode, Wobby, like,
emergent. I mean, you can vibe code,
Rourke, you can just name the companies.
And the amazing thing is they're all working.
And the reason they're all working, I think,
is that there's just this huge sucking sound
of demand from the market
that no matter how many new startups
cross 100 million of revenue,
there's like room for another dozen.
Totally. And there's so many cool so loves.
You mentioned Wabi, this is,
the replica former founder rights
Eugenia, yeah, Eugenia, yes, yeah.
Eugenia, there you go.
There's like, I mean, there's just so much
cool innovation happening, but also it feels
why do you think now consumer
is so exciting?
And what's, well, there's some of those learnings
we can look back on over the last, you know,
five or ten years where
maybe it was just kind of boring for founders.
Yeah. Yeah. Well, I think it's two things.
I think, you know, top down,
business follow quality is really high.
So you can just, as a consumer founder,
you have to ask yourself, like, how am I going to spend every day?
And I think as a consumer founder from 2014 to
23, the way you probably spent your day with marketing, you know?
And that's just very few of us are people that get joy
from consumer product sort of marketing and customer acquisition.
Whereas if you look at how you spend your day today as the consumer founder,
you're spending it building product.
I would argue that there are no marketing problems today for consumer companies.
There are only product problems.
And if you're not getting distribution,
haven't been ambitious enough in product. So I just think that this is a really fun and
magical time. You know, business model quality is high. Consumers are willing to pay. They want to try
new things. And then you have so much to work with as a consumer founder. You know, you're
able to build products that are emotional and sort of capture and understand emotional experiences.
Products like poke, you know, you're able to do things with new sort of primitives like voice.
I mean, voice is the original form of human communication. And yet there's really been
zero tech built around it ever.
Like, what will the future of voices
the interface look like? I don't know, but you can kind of
invented and imagine it today.
So it just feels like the amount of fun you're having
and like the really
exciting consequences of being successful
in having that fun are
something that we haven't seen since 2010.
Also, you know, what's
really interesting? Consumers are willing to pay for these
products. Before, it may
have been $10, $20 for Spotify and Netflix
or very, you know, Pacific
descriptions. Oh, I'm not sure if I want to pay for it.
it's $25 now for Lovable is like, sure, I'll sign up tomorrow.
Well, yeah, and I actually think $200 is like, sure, I'll sign up tomorrow for many people.
And those are the price points.
If you look at, you know, Gemini Ultra, Google Ultra, that's $250 a month.
Chat Chubutis top skew is $200.
Grock heavy is $300.
People are paying it, you know?
I mean, if you look at the spend on cursor, I'd love to see what hobbyist spend is on cursor.
I bet it's really significant.
I think it's easy to look at their revenue scale and say, hey, it's enterprise.
know, I'm sure a significant part of it is enterprise, but I'm sure a lot of it is also
hobbyist. The other cool thing is for the first time ever, you've got consumption revenue
for consumers, right? So typically in the past, a consumer could subscribe to a product,
but you know, you're never going to pay Spotify $100. If you pay $20 month in subscription,
there wasn't a way if you listen to 5X more music for you to pay them $100 in a given
month. Whereas now, if you're using a creative tool like Crea, a coding tool like cursor,
you can conceptually pay that company a lot more than the fixes.
subscription rate. And again, that's kind of a new business model improvement for consumer
founders. You mentioned the idea around this new distribution type of model. What does that look
like for new consumer AI companies coming out to market? Yeah, this is such a great topic. I think
this is the one thing we've all looked for. You know, it was in 2005, 2006, it was the Facebook
sort of social APIs plus access to Facebook notifications as a channel. If you look at 2009,
it was the App Store, and now we actually have this moment,
I think in 2026 where we're going to see something similar.
So the first thing I'm paying attention to is the Apps SDK,
which was announced, I don't know, 30 or 45 days ago by OpenAI
where you can embed experiences within ChatGPT and get distribution.
They're going to have Discovery and an app store, some sort of an app store.
The second thing I'm paying attention to is mini apps.
And this is, it's cool because Wabi was ahead on the mini apps.
And I didn't expect Apple to fully embrace it, but they have.
They announced that they're going to support a mini app.
apps ecosystem. Importantly, they've reduced their take rate for mini apps from 30% to 15%.
So that's a pretty cool economic benefit to the platforms and the mini app creators.
And then finally, we saw a bunch of hubbub around group chat in chat GPT.
They're launching in initially in New Zealand and a bunch of other countries.
It's, of course, going to come to North America.
I suspect what that means is that OpenAI will have app discovery and consumption within group chats.
And then met at others will be forced to replicate that.
So as a consumer founder, you know, you've got these three channels, AI, apps, SDK, mini-apps, and group chats, which could be really, really big, which means 2026 is going to be a foot race, you know?
It's not going to be for the faint of heart, but the consequences should be multiple consumer companies with 100 million users when we have this conversation next year.
Let's make it happen.
Well, I think another really interesting consumer trend, but also trying to happen is like this whole feature of voice.
voice is now becoming, you know,
potentially the new interface and productivity
and, you know, making us, you know,
just better at our jobs.
What's happening in voice and why is now so exciting?
Voice is cool.
You know, we've been obsessed with voice
and covering it really closely for the last few years.
I think part of it started from a little bit of a dreamy vision of,
I don't know if you've read Ender's game,
but they've got a voice assistant named Jane and that.
And, you know, of course, her has been discussed to death.
But we've had these sort of fantastical imaginations of a voice interface to technology.
We've just never had the technology to make it happen.
So we were sort of dreaming those dreams in 2023 and making some predictions.
And as I said, for AI coded legal tech, we underpredicted how important, how big it was going to be.
Like voice is not a market, voice is not a primitive, voices in industry change.
What's happening with voice is that it's turning out to be the insertion point for AI into the enterprise.
Because it's something that the enterprise already does, every enterprise.
in the world has phone calls and voice.
There's two parts of voice.
There's sort of scribes, which is note-taking broadly.
And then there's phone calls and what we call agents.
It's turned out so far that the agents have worked, you know,
better and are at higher scale than the scribes.
Those scribes are also very interesting and important.
And it's just, it's turning out to be a lot bigger than any of us expected.
So I think there's going to be hundreds of companies that get to scale in verticals with
voice as their watch.
And what's so interesting about voice now is
It used to be very robotic right
Now it's more human-ish
The arms ours are kind of like there
Maybe the personal connection is not quite there yet
But we're still so early
I think the personal connection is there
You know and I think that
There's a few interesting things about voice
So one is we've all been so scarred by phone trees
That whenever we hear voice AI
We're like oh my God
It's going to be another press two, press three
press for. It's not that at all. I think the second is that the voice AI companies and sort of
primitives, they're not trying to trick the person on the other side. Like they tell the other person,
hey, I'm an AI. The third is that the relationships are being formed despite point two, that people
know they're talking to an AI. Because we're so, our sort of primitive brain is so trained to react
and start to form an emotional connection once it hears something that mimics a human voice on the other
side that despite knowing that it's an AI and it's a machine, you start to warm up to it.
And that's why the AI has been so effective in negotiations, persuasion, building friendships.
This is not just low-level, unimportant, you know, information gathering phone calls.
I think the most important phone call that happens in a business in a given year should be
and will be handled by AI.
Totally. And we're seeing this more and more right.
I spoke to a founder a few weeks ago who's building Gmail for voice.
So if you're on a run or you're in the car, you can actually respond to emails by voice.
I think that's quite interesting.
Dealing with like medical appointments, dentists, trying to get a refund from an airline,
which we all hate was all being there.
Doing voice, I think, could be really interesting.
Where do you think the opportunities are?
Is this more going to be a consumer product and enterprise product?
Who wins in this space?
I don't think there's one winner.
I think it's a primitive.
You know, it's something that everybody's going to productize in different ways.
So far, it's been more of an enterprise story than a consumer story.
But, you know, there's no reason they can't reach into the consumer as well.
I do this thing where I'll sometimes go for walks and talk to chat ShpT, just have a voice conversation
where I want to explore topics or ask questions or learn about the history of something.
I do it in the car as well.
So I think we're starting to see voice as the second interface to the models for consumers after text.
And there's no reason it won't get to a lot more scale than it is today.
I love the Gmail idea, by the way.
I think that's a great idea.
Yeah, it's a pretty interesting company.
It's going to be interesting to see if voice goes to the enterprise side
and we're all using voice within teams.
Can you imagine going into an office and everyone's talking to these voice agents
for ideas or responding to emails?
I didn't think that's going to work, is it?
Can you imagine?
I think it would, you know, try to imagine the way that we work today,
you know, remixed by these capabilities does feel a little bit strange.
But I also just think that we've designed the enterprise.
to build around the ways that humans like to work,
the way that humans like to learn,
the way that humans like to specialize.
So, for example, if you have a call center,
you might have a set of people that handle support
and a set of people that handle sales.
And maybe being great at support
means you're very empathetic, you're very patient,
you really know the products,
or your user, passionate user yourself.
Maybe being great at sales is you're more of a killer.
You're a hunter. You're good at persuasion.
You've got a really bright personality.
You're more of a talker than a listener.
Like, these are just two different.
human archaeotypes, which is why we have two different job functions for them.
But is there a world in which support in sales is handled by the same agent,
or is there a world where you do some support while you're doing sales,
some sales while you do support?
So I think this is why the kind of configuration in the enterprise is going to dramatically change.
We're no longer constrained to the ways that humans need to work,
and we can sort of build these things from first principles around what the models can do.
I think what was really interesting for voice as well is around the creator economy.
We mentioned that 11 labs earlier, right?
before the show and as, you know, creators before COVID or before these AI models can only,
you know, publish content in a spoken language, native language. Now there are tools available
where you as a creator, us as a creator, we can have our content translates into every
language globally, which is amazing, right? You know, we mentioned we do around a million of
usuries a month now across all of our channels. If we start translating our content to Chinese,
Indian, Japanese, we can get to like 10 million.
Very quickly.
Well, this is what I mean.
I mean, the multilingual capabilities of the voice models are so amazing.
It also just means, one, the big implication for the world is just more information.
Diffusion, which is great.
You know, we need more of this knowledge.
The knowledge was so specialized.
20 years ago, you had to be in one room in Silicon Valley to get the knowledge of, like,
how to build, you know, come for the tool, stay for the network, for example.
You know, Chris's famous essay.
And that was this sort of lore that maybe five, seven, ten, ten.
20 people understood, and then over time, you know, Chris wrote the blog post, but the blog
posted in English and you had to know to look for it and, you know, hundreds or thousands and
eventually millions of people became trained on that framework. But there are hundreds of millions
or billions of aspiring founders in the future that have not been trained on it. And one of the
things that holds them back is the multilingual necessity. So I just think that all of these things
are pushing to information diffusion, which is a very, very powerful thing. It also means
the products are more compelling. You know, if you look at some of these enterprise voice use
cases, like collections, when you're able to call somebody and speak to them in their native
language, you're just able to be a lot more effective, you'll be able to be a lot more empathetic.
So I think for folks who grew up in a household like I did, where my parents spoke English, but also
other languages, for them to be able to connect in their native language, it kind of can't
be overstated, how important it is.
So we're going to see a big change in this.
And, you know, this is a good segue way talking about creators, now the creator economy.
It kind of feels, you know, the creative economy, this was a big thing.
during COVID, right? We publish these creator reports every year and it kind of feels the
creative economy is super exciting, but we haven't seen any outlier companies really at the scale
versus AI yet. Yes. Yes. Is the creator economy so exciting and what do you think
AI's impact is going to have on creators more generally, but also creativity? I mean,
creators are some of the most tremendous people, I think, in our entire society. And I really
hate the conversation around like, oh, the kids used to want to be astronauts, now they want to be
YouTubers. Like, yes, they do. And what is meant by that, I think the underlying desire is they
want to be entrepreneurs. And if you're an individual who's done technical, not that many people
are technical, right? Again, 20 million programmers in the world, the best path to being a digital
entrepreneur is probably being a streamer. So I think that is the kind of heart of what people say
when they say they want to be a creator or a content creator. But the only thing they've ever been
able to create his content. What they've done with it is tremendous. YouTube, $550 billion enterprise,
shows like yours, which get incredible reach and help so many people. Now creators have two other
tools in the toolbox. Okay. So one is in addition of content, they can create software. So creators
using platforms like Wabi now have a place to create sort of software. And a software is very different
from content in that the value compounds over time where the value of content can tend of plateau or
decay. So you've got this new thing that creators can make. And, you know, they will be
wildly creative with this canvas that they've been given.
The other interesting thing that creators can make is models.
And we've seen this a lot in the creative tool space
where you've got all these folks on sites like Civit
who have fine-tuned these specialized models
to point in a specific artistic direction.
And these are individuals doing it.
There are nons a lot of the time.
They're hobbyists.
They're charging money for it.
So I think now creators giving them more tools,
software models plus content is going to make them more compelling than ever.
I expect we'll invest in more companies like Wabi that sort of provide a platform for them.
Yeah. Also, you know, we're seeing this trend now where fully AI generated movies,
is this really going to be a thing?
Yeah.
You know, it's funny.
So if you look at the history of film and, you know, movies, so the movies that came out
soon after the sort of film camera was invented, they looked like plays.
Okay?
So they'd have set pieces and people would act the way they act in.
stage plays. And then of course, what happened was film developed its own grammar. So things like
method acting, right? Method acting by a relatively, an innovation that came later after the invention
of the medium, which is, of course, film and film cameras. It's the same thing I think is going to
happen with AI. So today we say things like AI movies, but what does that really mean? I think it
means two things. I think one, you're going to have people that make movies today. They're able to
like do much more ambitious things, be wildly creative and not have to go through the Holly
would gauntlet of getting permission from a financier to execute on your creative vision.
But I think the other thing is we're going to see new formats that are native to AI,
things like microfilms that might even be disposable.
Like you would never make a disposable film five years ago.
It's just too expensive.
But now you can make a five, seven, ten, fifteen minute film at a very, very cheap price
without the same consequences.
So, so yeah, I don't know if AI movies is like a concept we're talking about in 10 years.
I think we talk about movies that are assisted by AI
plus AI native formats like microfilms.
I think that's a good take.
I've seen a couple of YouTube channels now
which literally started 12 months ago.
They have 5 or 4, 4 or 5 million subscribers
and there's AI generated content with amazing storytelling.
I think those types of channels, you know,
potentially have really interesting opportunities
if they focus on that particular niche.
It's amazing.
I mean, I think that the creative vision for this
is what if every story was told.
You know, how many stories are just,
left untold. How many of them are, you know, where they're left in a script? Or the movie's
even made, but it's not published, or the movie's made, but it's not sufficiently ambitious,
or the person has the idea, but they don't write the script. Like, we're going to live in a
world where all stories are told, and I just, it feels like that'll be a word of creative abundance
that we're excited about, not, you know, in dread of. So many opportunities, right?
Let's maybe jump on to AI rappers. We talked about this earlier, and it's around, okay,
a lot of these AI models provide APIs to startups.
And I was talking to someone called PJs,
a partner at the VC fund called North Zone in Europe.
And if these AI models in simple terms provide APIs to startups,
they have full visibility on what these startups are doing,
how well they're doing,
and all of a sudden, two months later, they launched their own version.
It wipes out all the companies.
Are we going to see more of this and is it fair?
Yeah, this is a fun topic.
So I don't worry at all about the AI Rapper conversation.
And let me give you a couple of reasons why.
So I think first of all, there are parts of the market
where you just, you're a very advantage being a startup.
And an important part of the market is any category
where the customer gets a better experience
when they use multi-model instead of a single model.
So if you're at Open AI,
you're only ever going to be able to ship products
with Open AI models.
If you're at Google, you only ship with Google models, et cetera.
But if you look at a product like a cursor or a CREA,
these are products where you really want access to every model and every model provider.
And sort of definitionally, the labs and big tech are not going to be able to do that.
So multi-model is one really interesting area.
I think the second is if you look at models not being products, that's an important distinction, right?
So models can do things that start to hint at products.
But, you know, even if opening eye replicates granola's meeting requirements,
quarter feature, which they have replicated.
I think what Grinola is going to build,
we're not an investor, is an entire AI
native productivity suite.
You know, it's spreadsheets and documents
and presentations. And it's just
so much feature service
for an open AI to replicate all of
that and think it all through. It's just a really
hard prioritization problem for them.
I think the last sort of counterpoint to the
AI wrapper concern is that, you know,
you now have fine tuning of models
with feedback, either
reinforcement learning through data or
reinforcement learning through human feedback,
which means that as some of these
startups start to get to scale, they're able
to deliver a better offering because the
data they're collecting is feeding back into a
specialized version of the model that is only
available to them. So I don't
think the wrapper concern is a big one.
I think that if you're, you know, if you're building
a product that is directly overlapping
with something the labs do today,
then sure, maybe there's some risk. Maybe it's
difficult to, you know, out quad code,
quad code. But if you look
at something like cursor, they've had tremendous
a success despite from afar saying, hey, that's something that, you know, an anthropic
or an open AI might replicate.
True.
It's kind of one of those things where it's, I mean, it's going to happen to some solos,
but solops should just be focused on whatever to get at and just execute.
Totally.
Totally, man.
Dude, I also just think that there are some, some of these products are really weird.
You know, and I always joke that the, you know, the company's priorities get sent in
promo committee for big tech.
So if you're at Google, you know, you're thinking as a PM there, like, hey, how do I get
promoted. And the way you get promoted is not by launching some wildly creative,
sort of risky new product. You know, you don't say, hey, I'm going to create this, like,
sort of grumpy personality-driven interface to email. Like, that is not a good way to promote it.
That sounds very risky. You say, oh, no, no, no, I'm going to add, you know, AI-generated
email drafts to Gmail. That feels good and safe, and I can go talk to my manager about getting
promoted based on that. So I just think that for direction of ambition you're incentivized to
have at Big Tech is really different. Whereas when you're a founder,
you're like, look, I need to distinguish myself.
I want to do something crazy.
Nobody is here to tell me no.
That's how you end up with a product like poke,
not being a PM at Google or Facebook or wherever else.
Exactly.
You probably have some great lessons from being in all of these companies.
So, you know, if you're a fan, just focus on what you'll get at.
Yes.
Why do we focus on the last trend, which is around social media platforms?
I think this has been talked about a little bit.
but we haven't seen
any new social media platforms really
sub-sac is probably one
I mean I know you guys in a Vessa
we're very happier
on sub-sac and
you know are we going to see
more of those types of platforms
why haven't we seen the new social media platform
emerged in the last five
six years is
yeah it's a great topic
I mean I again I think we're so
trained to look at
the last cycle
and assume that what's successful
look like in the
next cycle will be similar to the last cycle.
So everybody is looking for, you know, the next gen Instagram will look like the last
gen Instagram.
And I think it will be totally different.
So when I look at a product like a Wabi and I say, look, you know, maybe that's what
the next AI native network looks like, something where the status game is focused on people
making the coolest most interesting software instead of the coolest most interesting content.
I think another question is just around, you know, what is a media format that's native to
the new technology?
I'm saying, you know, video, photograph, all this other stuff.
That's all native to mobile, and that's great.
But I just don't know that the AI-native social network will be based around media from the last generation.
The media of the new generation is things like models, things like software.
So I do think there's space for a new social product or a new network broadly.
I just think it's going to look so different.
It's not going to be Instagram plus-plus.
It just sort of definitionally can't be because Insta's going to build that.
I think the critique of a lot of AI so far has been, hey, there's been a lot of tools, not a lot of networks.
But again, to your point, about a thousand days, like where are we, if we overlay where we are today in comparison to mobile?
You know, we're 2011.
2011 was really before Airbnb, Uber, WhatsApp, everything got to scale.
So it's still very, very early days.
And it's hard to predict what it's going to look like.
Where do you think the new social media platforms focus, are these going to be highly,
focused type of
you know
those clients
are they going to be
completely open to everyone
you know
when I think about
a couple of wish
of emerge
there are a couple of
you know
very good
health and wellness
type of platforms
you look at the
look at some of the
like sort of
time left
which is not really
a social platform
but it's more around
kind of like
solving loneliness
I don't if you know
time left
but you go and have
dinner with strangers
these guys
are the two years
ago, I interviewed the founder a few months ago,
$16 million in net revenue
they make in just two years by connecting strangers
together. That's something quite interesting.
But are we going to,
we're probably not going to see another Instagram,
Facebook,
possibly much, I don't know.
I mean, SORO was an interesting effort, right?
And maybe SORO will work. Like the cool
thing about SORA, what I paid attention to was
one, the status game was very
different. You know, I think the status game on
X be the smartest
or, you know, maybe shit posting, something like that.
The status game on Instagram is, like, be the hottest, I guess.
The status game on Soros seemed like it was focused on comedy,
be the funniest, like who could generate the funniest, strangest things.
My friend Kevin Rose did some hilarious videos that did really well.
So, one, it was a different status game.
Two, the number of people creating, it wasn't a typical 90-10, 99-1.
I think actually a majority of people were creating at least one video,
which is super different from most social products today.
So these efforts are very, very interesting and the kind of nature of them when they work look really different from the past social products.
So, you know, who knows what will happen.
But I think we'll have a conversation a year.
I think we'll see the beginnings of some new native networks.
Awesome.
Kevin Rose, another, like, awesome entrepreneur.
I think you guys go way bad now.
Yes, yeah, yeah.
Yeah, we've known each other since our days at Google.
Yeah, he's a tremendous person as well.
He's very open-minded.
He's so much of his ability to predict what comes next is that he doesn't have preconceived notions.
that he's trying to back the world into
he's just got the beginner's mind
and he's been early and right a few times
yeah see we come
try and come well prepared for all of these shows
I love it I love it I've done your work
there you go right
a few minutes let's talk about fundraising
for founders I think a lot of founders
some pounds will be freaking out
I have to raise as much as I can as quickly as I can
some will be very chilled
and quite you know relax about it
how should founders be thinking
about fundraising today
should they be focused on raising as much as they can,
or just be really focused on raising realistic grounds?
Yeah, it's such a complicated question.
So, you know, if you think back to first principles,
you know, why is it not optimal for founders to raise all the money they need
in the lifetime of a company on day zero?
So if you're a founder, you're going to raise, you know,
five and then 20 and then 50, et cetera,
why don't you just raise 125 on day zero?
the reason that that doesn't work well is actually interesting.
It's not because you can't get $125 million.
It's because what happens when founders have too much money,
and I've been through this myself,
is you typically take your scarce resource,
which is not money, which is talent,
and you spread it across too many efforts.
So what you really need is concentration of talent and focus
on just one thing at a given time.
And raising the right amount of money
sort of drives that concentration.
And everybody thinks I thought it myself when I was a founder
like, hey, I won't get distracted, I'll prioritize, but you just don't. It's hard to
like not do many things at once. So I think raising the right amount is really important because
it forces a discipline you wouldn't otherwise have. And I think for markets that are highly
competed, raising a little bit more always makes sense because you want to sort of keep up.
I think for markets that are less competed, like I think Shopify is a great example of just
something that was built in relative obscurity and compounded to enormous scale. You don't have to
raises much. But I think that the magic right now is that you can lead with product instead of
marketing dollars. So the world we were in in 2021, which is, look, I have to raise $100 million to
spend $100 million on Google and Facebook. That world doesn't exist anymore. It's like if you have
to spend raise $100 million to train a better model or build a better product, great. Because that's
exactly, I think, the kind of risk capital that investors want to invest in founders want to raise
as opposed to where we were three or four years ago. So I know that's not a perfect answer.
but I think, you know, maybe the brass tax is raised for 24 months
at the best terms you can, but not, you know, such a high price
that it makes the next round difficult.
Totally, right.
And also, you know, when founders are thinking about how to run
a super smooth fundraising process,
what have you found is the best approach?
Is it just to focus two weeks,
going to meet as many investors you can and get as many terms she's?
Or is it a very scatty and do it over a month?
I think it's two things.
I think, you know, over the course of time, building relationships,
because I always say when you need trust, it's too late to build it.
So I think having met people that you might want to raise from at least once,
maybe having had a coffee, you know, once a quarter over the course of a year is not a bad idea.
And then, yeah, when you're ready to fundraise,
you should plan to get nothing else done for two weeks, just put your head down.
Let's go do the work.
Let's go talk to all the folks that we already have relationships with.
And then, look, I think that if you're getting the lukewarm reception in the first two or three meetings,
that's like a very, very important signal.
I think that the sort of narrative around investors
being more circularly dependent
is an unhealthy one for founders.
I would just start from first principles.
You have a great product.
You have metrics to support your assumptions.
And then is the investor conversation,
are the vibes good or are they lukewarm?
And if they're lukewarm, there might be some more work to do.
I think the most useful thing an investor can do
other than giving you money is just giving you the real talk.
So I think sometimes you've got to torture the investors
a little bit, especially if they haven't been a founder themselves. If they have, then they often
know that, like, look, I can't give you the money, but like, let me tell you what's up. Let me tell
you, like, that you've got gum on your shoe. So you can go take that off and let's have another
conversation in three months. I love it. So, you know, you've seen and met many founders and
you've probably got so many cool ideas you would like to start maybe one day. If you weren't
investing today, what company would you build right now? I don't know. I mean, the one thing I would
not do is sort of go work at big tech or scale. You know, it just feels like right now
I was the moment to be at the edge. So, and maybe there are teams within big tech that are really
exciting that are at the edge and that's the exception. But I just feel like you kind of want to
be working on the most important thing, the thing that you can contribute the most to. And I think
for me, that would be being a founder or sort of working at the edge, either within big tech or one
of the most important labs. The area that I'm personally spending the most energy on is AI code. I just like,
I'm so fired up.
I'm an engineer, but a mediocre one.
And now I'm a less mediocre one, thanks to the tools and the models.
So I'd probably be dreaming of building and something like that.
Awesome.
Well, hey, this has been so much fun.
Packed of insides, so much information.
Thank you so much your time.
And let's come back in 12 months and see just how far AI has progressed.
It's not 12 months.
It's another 365, right, Oleg?
There you go, right?
That's our plan.
Thank you for having me.
Thanks for providing the platform, and I'm excited for our next conversation.
Let's do it.
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