Acquired - Berkshire Hathaway Part I

Episode Date: April 21, 2021

It's time. After 150+ episodes on great companies, we tackle the granddaddy of them all — Berkshire Hathaway. One episode alone isn't nearly enough to do Warren and Poor Charlie justice, so... today we present Part I: Warren's story. How did a folksy, middle-class kid from Omaha become the single greatest capitalist of all-time? Why, like Jordan, did he retire (twice!) at the top of his game, only to reinvent himself and come back stronger than ever? As always, we dive in. Let's dance. Sponsors:ServiceNow: https://bit.ly/acqsnaiagentsHuntress: https://bit.ly/acqhuntressVanta: https://bit.ly/acquiredvantaMore Acquired!:Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!The Warren Buffett Playbook is available on our website at https://www.acquired.fm/episodes/berkshire-hathaway-part-i Carve Outs:Ben: Year One of Not Boring: https://www.notboring.co/p/a-not-boring-adventure-one-year-inDavid: Balaji Srinivasan on The Tim Ferriss Show: https://tim.blog/2021/03/24/balaji-srinivasan/

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Starting point is 00:00:00 I'm going to need some of that running, like the goo that you eat. Oh, man. I should have brought a snack. Well, great thing about not being live. We could always just take a break if need be. It's true. On the Warren and Charlie, don't take a break. It's true.
Starting point is 00:00:14 Oh, my God. What are we doing? We should have brought peanut brittle and cherry cokes. Oh, snap. For part two, peanut brittle and cherry cokes are mandatory. Mandatory. Well, that's okay because we're not really talking about Berkshire today. That's right. It was intentional. Yeah.
Starting point is 00:00:41 Welcome to season eight, episode five of Acquired, the podcast about great technology companies and the stories and playbooks behind them. I'm Ben Gilbert, and I am the co-founder and managing director of Seattle-based Pioneer Square Labs and our venture fund, PSL Ventures. And I'm David Rosenthal, and I am an angel investor based in San Francisco. And we are your hosts. Let's talk about the 10 most valuable companies in the world. The first nine are tech companies. There's, of course, the big five in the US, plus Tesla, of course, because it's 2021.
Starting point is 00:01:17 Of course. And then you have Tencent and Alibaba from China. The ninth, TSMC, the Taiwan semiconductor manufacturer, and the tenth, the only non-tech company. It's a 182-year-old company that started as a textile mill in New England, Berkshire Hathaway. As most listeners know, Berkshire is far from a textile mill today. It is a holding company, unique in every way, and by far the most successful in history. A few of the companies that they own outright include Dairy Queen, Duracell, Fruit of the Loom, Geico, NetJets, See's Candies, and even Brooks Running
Starting point is 00:01:59 Shoes. Seattle company, right? Oh yeah. Oh yeah. And I'm super loyal. I ran up Mount Si wearing them the other morning. Nice. They also own large pieces of many of your favorite publicly traded companies, including Amazon, Johnson & Johnson, Coca-Cola, American Express, Kraft Heinz, Verizon, GM, MasterCard, Snowflake. And now they even own over a hundred billion dollars of apple stock and somehow the man behind it all warren buffett has claimed that purchasing berkshire hathaway was the biggest investment mistake he had ever made and for many of you you're probably learning that warren buffett purchased berkshire hathaway and it was not something that he founded which is the first takeaway from this episode he claims we will cover this again much later in the episode, but he claims that purchasing Berkshire Hathaway cost him $200 billion in opportunity cost.
Starting point is 00:02:57 Well, when you compound something over 50 years, you can come up with some large numbers. So what the heck is this company? How did it come to be? And why is it that even at an all-time high for the stock, so many analysts think it is underpriced today? Well, to do this right, we are going to need more than one episode, even an acquired-sized episode. So welcome to our first part of our two-part series on Berkshire Hathaway. And in this first part, most of it won't even be about Berkshire the company. It's about the man, Warren Buffett, and his mental iterations and learnings that would shape what Berkshire would come to be. People always try and reduce what Buffett does to
Starting point is 00:03:37 a simple strategy or even a few pithy quotes. In reality, Warren has learned, adapted, and reinvented his strategy at least four distinct times over the decades. In doing the months of research to prepare for these episodes, David and I both learned just how much Warren's thinking evolved to create the absolutely unreplicatable juggernaut that Berkshire Hathaway is today. So on this episode, we bring you the story of Warren Buffett, the learning machine. Are you an Acquired Slack member? If not, what have you been waiting for? It is a stellar community discussing all things Acquired, recent episodes, but more importantly, it is just a genuine, smart group of people having a thoughtful, nuanced, and respectful
Starting point is 00:04:22 discussion about the tech and investing news of the day. You can join at acquired.fm slash slack. Okay, listeners, now is a great time to tell you about longtime friend of the show, ServiceNow. Yes, as you know, ServiceNow is the AI platform for business transformation, and they have some new news to share. ServiceNow is introducing AI agents. So only the ServiceNow platform puts AI agents to work across every corner of your business. Yep. And as you know from listening to us all year, ServiceNow is pretty remarkable about embracing the latest AI developments and building them into products for their customers. AI agents are the next phase of this. So what are AI agents? AI agents can think, learn, solve problems, and make decisions autonomously. They work on behalf of your teams, elevating their productivity and potential.
Starting point is 00:05:15 And while you get incredible productivity enhancements, you also get to stay in full control. Yep. With ServiceNow, AI agents proactively solve challenges from IT to HR, customer service, software development, you name it. These agents collaborate, they learn from each other, and they continuously improve, handling the busy work across your business so that your teams can actually focus on what truly matters. Ultimately, ServiceNow and Agentic AI is the way to deploy AI across every corner of your enterprise. They boost productivity for employees, enrich customer experiences, and make work better for everyone.
Starting point is 00:05:50 Yep. So learn how you can put AI agents to work for your people by clicking the link in the show notes or going to servicenow.com slash AI dash agents. All right. Lastly, to keep this short and sweet, if you are not an acquired LP, you really should just become one. And aside from all the things that we tell you every episode about the LP program, we just did a really cool new thing. We called it a community Q&A with the founder of Levels, Josh Clemente, after we had him on the show. And we thought,
Starting point is 00:06:22 wouldn't it be cool to let all the LPs pepper him with questions and interact with him? That was super fun. If you missed it, you can check out the recording in the LP Google Drive. And if you are not already a limited partner, you can click the link in the show notes or go to acquired.fm slash LP.
Starting point is 00:06:38 Cannot wait to see you in there. All right, David, I think we are ready to do it. Listeners, as always, this show is not investment advice. And like Warren Buffett, we would never profess to give you investment advice. All of our best ideas, we will keep a deep, dark secret, maybe until long after we've executed them so we can sort of tell the world about our wonderful investments. But David and I may have investments in the companies that we discussed. They show us for educational- Definitely do.
Starting point is 00:07:07 Entertainment purposes only. We hope you enjoy it. And without further ado, David Rosenthal, where are we starting this story? I have been a proud Berkshire Hathaway shareholder of the B, not the A, for pretty much my entire life. One of the greatest things that- Really? The greatest gifts that my parents and grandparents gave me was a few shares of Berkshire B when I was a little tyke. Never sold them. Very smart investment on their part. What's your sell date on them? Where are you exiting the position? Never. As it should be. As it should be. Okay. Before we dive into history and facts, we owe a
Starting point is 00:07:48 big, big, big thank you to Alice Schroeder and her wonderful book, The Snowball, which I at least used as my main source for this episode. Ben, you read... Yeah, Buffett, The Making of an American Capitalist, a great book by Roger Lowenstein. I thought this book was awesome. People talk about Snowball all the time as the sort of more popular Buffett biography. I thoroughly enjoyed this book, so I think you can't go wrong. Yeah, well, we'll get to compare and contrast as we go here. But Alice's own story is pretty amazing.
Starting point is 00:08:21 I didn't realize until looking this up. She was an equity research analyst on Wall Street covering insurance companies. And she wrote to Warren in 1998, asking to talk to him. And Warren had never talked to Wall Street research analysts before, but for some reason, he takes her call. And she was the first research analyst to initiate coverage on Berkshire. Kind of amazing. And then in 2003, another author approached her about writing a book together on Buffett. She talks to Buffett and he says, well, why don't you just write it instead? And I'll give you full access, like thousands of hours with him, family, everybody.
Starting point is 00:09:02 It's amazing. Amazing story. So definitely go check out both The Snowball and Buffett. Great books. Highly, highly recommend. And listeners, we'll have to see how this goes. This is the second time, I think, the New York Times would have been the first one, but where David and I both just read separate books. And I think we both read them cover to cover. Obviously, we've got a few dozen other sources that we use for this as well, but we may have stories that one another does not know about. New York to Omaha, undertaken by a young gentleman named Sidney Buffett, who was working for his father's farm in Long Island, but he quits because he feels like he's not getting paid enough. And like so many young people, young men of his generation, he decides to go West to seek his
Starting point is 00:10:02 fortune. And he ends up in Omaha, Nebraska. He got part of the way west. Part of the way west. I think his maternal grandfather was already there in Omaha. That might have been why he headed there. But the other reason was that Omaha was a boomtown at the time. So it had existed for a long time. It was a kind of pit stop on the
Starting point is 00:10:25 trail west, the Oregon Trail or the California Trail for gold prospectors heading out west. But after the Civil War, the US Civil War, Lincoln decrees that Omaha is going to be the headquarters of the new Union Pacific Railroad, which is going to connect up headquarters of the new union Pacific railroad. And, uh, which is going to connect up the West coast of the United States with the rest of the country and the town takes off. Now, interestingly, union Pacific is still around and operating today, ironically, as the second largest rail company in America. After of course, Burlington Northern being the first. Burlington Northern Santa Fe owned by Berkshire Hathaway. But that won't come until part two. So Sidney gets to town. He decides he doesn't want to be a farmer anymore. He instead wants to
Starting point is 00:11:17 sell products from the farm. He opens up the first grocery store in Omaha and he runs it and then effectively passes it on to his son. His son, Ernest Buffett, I think actually technically sets up a different store, but it's like the family business. So Ernest, his son is running the legacy of the grocery store in Omaha. And as Alice points out in the snowball, Ernest was very, very aptly named as, uh, as we'll see under Ernest's management of the store, his quote that he likes to use is the hours are long. The pay is low, the opinions cast in iron and the foolishness is zero. Hardof. Hardcore. Yeah. Oof. Hardcore.
Starting point is 00:12:06 Hardcore. So typical of this sort of new entrepreneurial middle class, Ernest and his wife, Henrietta, they're fine with their children working in the store, but they want them to get a good education and become professionals. So most of their children go to the University of Nebraska, including their third son, Howard, who majors in journalism and works at the Daily Nebraskan School newspaper. While he's working there, he meets a freshman who comes in and is applying for a job, Layla Stahl, whose father owned a local newspaper in Nebraska. And they meet, they hit it off, they marry. Of course, these are Warren's parents that we're talking about. And amazingly,
Starting point is 00:12:53 they meet at the college newspaper. Very fitting. The newspaper business is going to play a large part in young Warren's life to come. So Howard graduates in 1925. He and Layla marry. And as was typical at the time, unfortunately, she drops out of school. By all accounts, she was like an incredibly promising student, very good at math. Her professors were very disappointed when she drops out to marry Howard and become a housewife. Howard, of course, he wants to go into journalism and eventually politics, but Ernest is having none of it. His son needs a respectable professional career, the no-nonsense Ernest. So he instead suggests that Howard might want to do something more useful, something more like selling insurance. So the just ironies continue to mount here.
Starting point is 00:13:48 Boy, we've got newspapers already. We've got insurance already. It's like either Berkshire Hathaway basically has an index on the American economy or the forces that would then shape war and forever are sort of already playing a role in his life. They're already stacking here. Probably some of both. Probably some of both. Maybe more the latter because there's one more chip to stack, which is Howard for two years, he's an insurance agent selling insurance. But we're in the late 1920s now and it's the roaring 20s and it's go-go time. And Howard, after a couple of years, decides, you know, maybe this insurance stuff is pretty boring. You know, my customers here in Omaha, they don't want insurance anymore.
Starting point is 00:14:32 They want stocks, baby. So he switches careers two years out of school and goes from selling insurance to being a stockbroker in Omaha. I had to, like, look this up thinking about this. Like, well, you hear about stockbroker in Omaha. I had to look this up thinking about this. You hear about stockbrokers. What does it mean to be a stockbroker in Omaha in 1927? So you got to remember, there's no Charles Schwab for one. Schwab was hugely innovative. Right. So how are you brokering stocks if you're not on the floor? Right. So there's the exchange, the New York Stock Exchange in New York. But then for all the rest of the retail public in America, how do they get stocks? You've got a local broker who is your combination financial advisor plus exchange access. You call your broker or more often he calls, and it was always a he at the time. He called you and would say, hey, I've got this great stock that you might want to think
Starting point is 00:15:37 about getting into. I know you and your portfolio, your investment objectives. And you would chat on the phone with him for a while or you go to his office and then you would sign up and you would buy shares. He would then call the exchange back in New York, get a trader on the line and then buy in your name some shares. Oh, so they would get a trader on. It wasn't like the brokerages bought these big blocks and then they would sort of like sub. It was like broker would like call a trader on the floor to execute your trade well i think it was kind of both i think that was if you wanted a specific trade to happen but more often what would happen was the big banks and financial firms and trading houses in new york they had like product that they needed to move you know they had issuances that they needed to move they had product that they needed to move. They had issuances that they needed to move.
Starting point is 00:16:26 They had trades that they were doing. They needed counterparties to the trades. And so all these local stockbrokers distributed throughout the country, they were like the distribution and sales force. People talk about sales and trading back in the day as part of investment banks, the sales part of it was sales to these, you know, an effort to educate all these local brokers to then recommend and push stocks to the clients. Yeah. Pretty fascinating. I mean, and at this point in history, investing isn't really like a profession with a lot of sort of science behind it. It's kind of looked at as gambling, right? Like buying stocks. Totally. Fundamental analysis does not exist yet. It's
Starting point is 00:17:11 like people think about stocks as exactly... Gambling is the right word. Kind of like tickets to bed on a horse. Like, oh, I like the name of this company or I like what they're doing, but nobody's thinking about what's the capital structure of this company? What are its revenues? What are its growth prospects? That's not how this works. So Warren would later in life, as we shall see, he would do a brief interlude working for his father at the firm as a stockbroker himself. He called what they did equivalent to being a quote unquote prescriptionist versus being a doctor. It would be like if you were a medical professional and you got paid based on the type and amount of pills that you prescribed to your patients versus the actual outcomes,
Starting point is 00:17:55 because you're just getting paid by the commission on every stock that you sell. The incentives are totally misaligned. Oh, you're making me pull forward my first playbook theme already. He's not even born yet in this story, but this will ultimately be one of his very first realizations is, what is the point of me researching the crap out of these companies and picking stocks when all I'm getting paid for is just to move product? It's like a total, like you said, total incentive misalignment. Total incentive misalignment. But let's stick on Warren's father. Father Howard. Yep.
Starting point is 00:18:31 Yeah. Okay. So Howard, 1927, he switches over to becoming a stockbroker. Things are really great. They're humming. The family's doing great for two years. And then October 29th, 1929. I don't think we've talked about this on this show yet. Amazingly, no. We've made it 150 plus episodes without talking about Black Friday. Black Tuesday. Black Tuesday. Black Friday is a much happier event.
Starting point is 00:18:56 A real capitalism fest. America has... It was not a capitalism fest on Black Tuesday. Left its mark on me. Yeah. Yeah. All right. So Black Tuesday.
Starting point is 00:19:04 Black Tuesday. Left its mark on me. Yeah. Yeah. All right. So Black Tuesday. Black Tuesday. Of course, we're talking about the stock market crash on Black Tuesday over, I think, it actually wasn't that bad by modern standards. I think the Dow dropped in the low teens, maybe, percentages on Black Tuesday, but it was still shocking to people. The real problem is over the next three years after Black Tuesday, the market loses 90% of its value. Could you imagine that? That's unbelievable. In 2008, I think the market lost close to 50% maybe, but 90% people are just wiped out. It's carnage. Yeah. The way that it's described in Lowenstein's book is that what was unique and remarkable about the Great
Starting point is 00:19:45 Depression was that even the smart money got wiped out because the people who sort of realized, ooh, things are cheap now, the crash is over, would buy in, and then even they lost all their money. And of course, that is the thing to fear when everyone's screaming, buy the dip. And of course, that hasn't happened to this level, as you're saying, since 1929, but just crushed everyone. Well, to grossly oversimplify what at least I think happened and why it hasn't fortunately happened since is the stock market crashed and that led people to panic and that led to runs on banks. People wanted their cash out of banks banks were you know not nearly as institutionalized as they are now and there was no fdic insurance that was
Starting point is 00:20:30 put in place after the crash so when there were runs on the banks that led to bank failures so when the when all these local banks failed the fed had to i think raise interest rates because it was like borrowing was so hard now there was so much less like capital base available to borrow so the interest rates had to go up so you've got an economic shock oh wow and then interest rates are going up like imagine like when coronavirus you want to be able to lower them right like when coronavirus hit the fed slashed it to you know less than zero and same during 2008 so no it was a double whammy of like economic shock plus major interest rate hikes and that just like that led to it was a decade of you know more than a decade really until world war ii the stock market the dow wouldn't return to its high before the crash until 1954. That's 25 years.
Starting point is 00:21:29 That's a quarter century just lost. Crazy, crazy, crazy. Okay, so back to Howard and the Buffetts. Howard does something pretty crazy. It's bad. Warren is born less than a year after Black Tuesday on August 30th, 1930. Warren Edward Buffett is born. The next year, it wasn't until 31, Howard was working as a stockbroker for Union State Bank and the bank fails. So not only is Howard out of a job, but all the family's money is at the bank. So they got no money, they got no job, and Howard and Layla now have two kids. So what does Howard do? He does the 100% total contrarian move. First, he does try to go to his father, to Ernest, and get a job at the family grocery store. Ernest is like, I don't have any money to pay you. I can't employ you.
Starting point is 00:22:33 So Howard sets up his own stock brokerage firm. So we're in the middle of the Great Depression after the crash. And he's like, well, I know how to be a stockbroker. He's not totally crazy because the world is melting down. But for anyone who does still have some wealth left, they need something to do with it. They're not going to put it in the stocks that they were in before the crash. So Howard has this sort of business plan he starts going around omaha to anyone who still has any wealth left and he advises them on hyper conservative investments that they can use their capital for so like utility companies municipal bonds that kind of stuff and it works
Starting point is 00:23:23 like there's actually demand for this kind of service. So he's placing all these hyper-conservative securities. He ends up making, I think pretty quickly, way more money than he was making at the old job. Wow. I didn't realize that he sort of broke out on his own there and started his own brokerage. Yeah, started his own brokerage. It would eventually come to be known as Buffett and Falk. And so the family actually, Warren has no memory of this, of these two years of really hard times, but kind of skates through the depression fairly well off. His dad bought the dip.
Starting point is 00:24:03 His dad bought the dip, exactly. So Warren, unsurprisingly to anyone who's heard of him, which is probably everybody listening to this podcast, turns out to be an extremely mathematical kid. So he's like always counting things. This is things counting bottle caps. He's counting his weight. He's running all sorts of analysis, even as a little kid. counting the occurrences of letters in newspaper articles, and then he and his friend would tally them up and make bets on which letters were going to appear more often than others. He was counting completely arbitrary things just to count them. You might say that he has some budding OCD developing in his personality. He was writing down license plates that went by. I mean, it was hardcore. It was hardcore. It was hardcore. So then famously, as the story goes, there's actually a picture of this. For Christmas, when Warren is six years old, he receives one of those money coin changers that you wear on your belt, like the old style. I actually had one of these too when I was growing up. Me too. I got one from my grandpa.
Starting point is 00:25:04 Ah, amazing. With the little crank that you push down, the. Style. I actually had one of these too when I was growing up. Me too. I got one from my grandpa. Ah, amazing. With the little crank that you push down, the little lever. Yep. And then it spits out one coin at a time. And there was the separate slot for quarters and dimes and nickels and pennies. I mean, that thing was so cool. So Warren gets this and he becomes obsessed with it. This is like the combination of counting and collecting things and analyzing and
Starting point is 00:25:28 money. He wants to get as many coins as he possibly can to stuff into this thing. And then he starts keeping jars in his drawers of all the money. It's amazing. So he starts to think like, how can I get more money? He goes, I assume to his grandfather his grandfather to the grocery store and he buys packs of gum like in bulk and then he starts going around door to door in the neighborhood and selling individual packs of gum to mothers in the neighborhood for five cents a pop amazing uh then he starts you know he kind of gets this racket going. Then he starts selling soda, door to door, he starts selling magazines. Yeah. Didn't he like on a vacation, he like goes and buys some Cokes and he's like wandering around the edge of a lake selling Cokes for like twice as much as he bought them for?
Starting point is 00:26:16 I don't think this was in the snowball. Yeah, it's exactly that. And it was Cokes. I remember that despite his soon to come Pepsi addiction, his earliest childhood sales came from Coke's. Amazing. So he's starting to accumulate the beginnings of the Warren Buffett wealth. When he's 10 years old, Howard takes him on one of his trips to New York and to Wall Street. And this is amazing. You probably read this too. Warren actually gets to meet the legendary Sidney Weinberg who was the head of Goldman Sachs at the time.
Starting point is 00:26:53 He's 10 years old. Warren Buffett's 10 years old. And his dad takes him to meet Sidney Weinberg. And supposedly as they're leaving, Warren's sitting there starstruck the whole time. And as they're leaving, Sidney supposedly turns to him and says, what stock do you like, Warren? And unfortunately, in the snowball, Alice doesn't say what Warren responds. I want to know what the hot pick is.
Starting point is 00:27:18 But he's totally starstruck. This makes a huge impression on him and uh before they come home after the weinberg meeting his dad takes him to the stock exchange in the york stock exchange the building for lunch and uh they have this great like amazing lunch in this you know gilded building and after lunch a waiter comes up to the table with a tray that has all of these different types of tobacco on it and rolling papers for cigars and warren realizes that like oh after lunch at the exchange you get like a custom cigar made for you like you choose the tobacco and uh warren says he's like he you know he has no interest then or ever in smoking a cigar or even in any of these trappings of wealth.
Starting point is 00:28:07 But he realizes if this is how they roll at the New York Stock Exchange every day, there must be so much money here. I got to find a way to get me some of this. Do you know if he got to see the trading floor as a 10-year-old? I think so. I think so. Have you ever been? No. Have you? Yeah. So I went when I was 16 or something as part of a high school trip where there was someone who had taken a class that I had previously taken who worked at the Stock Exchange and sort of got us in and we went on the balcony and all that. And it leaves a mark. I mean, looking out at this, this would
Starting point is 00:28:42 have been 2005 or six, something like that. So it was mostly already computers and the people that are there are, you know, you don't have people making every trade live on the floor the way that you would have in those days. But even then, it leaves that impression, especially as a teenager, how much gravitas there is there, that that's sort of the central clearinghouse of equities in our nation. It's an impactful experience. Yeah. It's capitalism there, incarnate. So Warren says that this trip and the wealth that he saw at the stock exchange and at Goldman, he says he didn't have any desire to have any of the fancy stuff, but he says he did want independence. He said, I realized wealth could make me independent. Then I could do what I wanted with my life. And the biggest thing I wanted was to work for myself. I didn't want other people directing me. The idea of doing what I wanted to do every day was important to me. Yeah, that certainly happened.
Starting point is 00:29:44 It certainly happened. It just resonates so much. I feel exactly the same way. So when he gets home, he decides that he's going to set a goal to amass this wealth that's going to get him the independence that he wants. He tells all of his family and friends that his goal is he's going to be a millionaire by the age of 35. Being a millionaire in those days would be equivalent to about $15 to $20 million in net worth today. So, gosh, today, anybody can do it, and it's great in our entrepreneurial startup-friendly ecosystem. It's probably not totally crazy if a little kid said that they wanted to amass a $20 million fortune by the time they were 35. In Omaha in 1940, this was totally nuts.
Starting point is 00:30:34 Yeah, I'll bet. It reminds me so much too of the... He would say several times throughout his life, and I'm going to paraphrase, that he doesn't want to be rich to be rich. He wants to have a lot of money because it's fun to have a lot of money and it's fun to watch it grow. And you can sort of already see that. And his ambition here is not to make some specific impact or to get to do a certain thing to see his passion for it. It's like, no, no, no, I want to be a rich person. And it's fascinating how even so early in his life, he's just unabashed about that. I mean, there's so many, like I think we're talking to every founder right now
Starting point is 00:31:09 that's going out and like 50% wants to be rich and 50% wants to accomplish the mission that they're on. And they're like, I'm here to accomplish the mission that we're on because we've all had it browbeaten into us that like it is not virtuous to want to be rich. And he's like, no, no, no, no, no. Like, I want to be a rich person.
Starting point is 00:31:23 And later in his life, he would also decide like, I want to be a rich person. And he's like, no, no, no, no, no. I want to be a rich person. And later in his life, he would also decide, I want to be likable. I want to be an icon in America. I want to be a platform for learning. I want to teach. But at this point, he's like, I want to be a rich person. I just want to be rich. Yeah. It's kind of amazing. Even the 50% of people and founders out there who do just want to be rich. So you would never say that. Right. It's a very Buffett singular focus. And frankly, not caring about what other people think of him to just have that up front. Yeah, just come out with it. So this is pretty amazing. He's 10 years old. He has this goal. And he figures something out at the age of 10 that just drives the entire rest of his life. And I think it's something that like 99.9% of people out there in the world never figure out,
Starting point is 00:32:14 which is this concept that money can create more money, which is obviously compounding, which will spend most of the rest of the next several hours here and several hours on the next episode talking about. But he figures this out, just simply reduced to that. Money can create more money. And the way he figures it out, the story goes, he had gone to the library and taken out a book called 1,000 make $1,000. Uh, one of those like books that could only exist in like the forties and fifties. Yep. And, um, one of the 1000 schemes that it describes in the book is that you could buy a penny weighing machine. So these things used to exist. They're like scales in public that would be on like street corners and
Starting point is 00:33:07 in drugstores and stuff and um you would weigh yourself on it i guess because like home scales oh i've seen these in like grocery stores yeah and uh and so you'd pay a penny you put a put a in the slot and then you'd get to weigh yourself and um so the scheme in the book is that, oh, you just go buy a penny weighing machine, and then you collect the money over time, and eventually you'll get $1,000 out of it. So Warren reads this, and he's like, wait a minute, what if I buy one weighing machine, and then once I earn enough money from it, I use that money to go buy another weighing machine, and then I'll put it in a different spot. And then if I've got these two weighing machines, both earning pennies every day, well, the rate at which I'll earn enough to
Starting point is 00:33:51 buy my third weighing machine is going to be half as much time. And then I can buy my fourth weighing machine and another third is less time. And so he figures this out. He apparently literally starts writing out essentially compound interest tables in his bedroom, in his notebook, dreaming about all these weighing machines that he's going to have. Oh, it's so crazy. Amazing. Other kids would be thinking about using all this money to buy bubble gum or baseball cards or something. And he's 10. I knew that later as he gets into his teenage years, he's you know he's got a little pinball servicing business but like at he's 10 that's crazy he's 10 so yeah so you alluded to he never does do the weighing machines but when he's in high school yeah he doesn't actually end up buying he just
Starting point is 00:34:36 like does the formulas to see what it would be no he he just does the formulas yeah oh wow but he does buy used pinball machines in high school and like he makes a ton of money off these things he puts them in barber shops it's great do you know why he got out of that business the pinball no i assume just because he graduated high school no this is a call back to our uh nolan bushnell episode warren found out that this was a business that if you get too powerful in it then you start having to contend with the mafia for who's getting a cut of doing that servicing. And he basically was like,
Starting point is 00:35:11 well, I don't want anything to do with that. And his friend got out of that business. Wasn't Nolan saying something about that pinball machines were linked to bootlegging too during Prohibition? And bootlegging, money laundering, they've got sort of a storied history there that would then bleed into arcade games too because i think one
Starting point is 00:35:29 it was an outcropping of the other that's right these are these are doing warren's uh less scrupulous early years well and he he had this whole game too that he was running where um he and his friend would basically pretend that they weren't the guys in charge that they worked for some bigger company and so whenever they'd get harassed for something, or they would complain about prices or something like that, they would say, look, we're the hired hands. We're not the guys in charge. We don't set the prices. It's such a good bit. Oh, Warren. So great. So the other thing he does when he gets back from the New York trip is, of course, he starts buying stocks. He's got his dad, the stockbroker right there. So he's got the line,
Starting point is 00:36:11 he can go buy stocks. So he convinces his big sister Doris to pool all of their money together, about like 200, 250 bucks between them. and he decides he's gonna buy shares uh preferred shares in a company called city's service so they together you know he's he's the sort of managing partner in this partnership uh they buy six shares for 38 bucks a share and immediately the stock goes down to 27 bucks a share. So not an auspicious beginning. Doris is like freaking out about this. And Warren feels horrible. It's like eating him up.
Starting point is 00:36:53 So the stock does recover to $40 a share. And Warren just unloads it. He's like, great, get the money back. Give Doris her money back. But it keeps going. Pretty quickly, the stock goes to over $200 a share. But Warren had already unloaded. This is like me and Bitcoin in 2015. This is exactly what happened. With 10-year-old Warren. Ben, if only you'd
Starting point is 00:37:17 learned these lessons at age 10. Blew it. So I'd say the incident makes an impression on him. He says he learns three lessons from this. I think he actually only learns one. But the first that he says he learns is, don't fixate on the price you paid for something. It's irrelevant. The second is, don't rush to grab a small profit. Stay focused on the big long-term wins. The irony is he would violate rules one and two many, many, many times until he was about 40 years old. So as we shall see. But the third lesson he does learn, which is that you can't control other people's emotions around money. So if you're going to take money from anybody, you need to make sure,
Starting point is 00:37:56 one, that you're not going to lose it. And he's talking about his sister here. He's talking about his sister. Yeah. And two, that you need to do something to manage their emotions or their ability to affect you so that they don't freak out and cause you to do uneconomic things. Warren might have sold it $40 anyway, but certainly that his sister was breathing down his neck to sell it. It reminds me of the early Sequoia days. Yeah, an apple. Warren decides it's best if the clients don't see how the sausage is made, so to speak. Which would absolutely inform his perspective on some of the partnerships he would do in the near future, where he would not tell people the stocks he was buying on their behalf.
Starting point is 00:38:40 I remember reading those words and being like, what? This is like a blind, undisclosed pool that he's running. But it's so easy to see how these early experiences make him realize, yeah, if you want to be the completely independent, free thinker that you are doing your own fundamental analysis and not moved not only by the current price that things are trading at, but of the emotions of your investors or the demands of your investors for their tax consideration or for whatever reason they want to withdraw funds, then you better figure out how to hold and manage money on your own terms. Totally. Totally. So meanwhile, shortly after the New York trip, Howard's career takes another turn.
Starting point is 00:39:26 Pearl Harbor happens and the US, of course, enters World War II. Howard is a staunch isolationist and very- And define that for us, like xenophobic, like anti-trade, anti- It's unclear to me if he was xenophobic. I mean, he probably was i i wouldn't imagine he was the kind of person who loved foreigners but he was certainly very against america entering the war uh and he hated fdr and roosevelt he was like a diehard republican as apparently were many people in nebraska at time, because he runs for Congress inspired by
Starting point is 00:40:06 the US entry into World War II, which he thinks is the worst thing that has ever happened. And he wins. So the family moves to Washington and Howard becomes a US congressman. Warren, though, he hates it. He wants nothing to do with Washington. He loves Omaha. He wants to go back. So he campaigns his family to let him go live with the grandfather, with Ernest, back in Omaha. And Warren's like, this is going to be great. Me and Gramps, we're going to become industrialists. We're going to be partners, buddy, buddy. We're going to be like the Rockefellers and the Morgans is going to be great. He moves back, lives with his grandfather, and Ernest puts him to work in the store as a stock boy. And Warren's like, wait a minute, I thought we were partners here. Yeah, I like the business you're running. I don't so much like the work that I have to do inside of
Starting point is 00:40:59 it. Yep. So manual labor, stock in the shelves, extremely low pay. Warren's like, this sucks. I got to get out of here. Did you read too that his grandpa was withholding a penny or two each day to simulate social security to show Warren what it was like to have to pay different levels of taxes? Oh, so great. So great. Ironically, somebody else would feel this exact same way about working for Ernest Buffett a few years earlier, though they would not intersect, one Charles Thomas Munger. So crazy. How nuts is it that Charlie Munger worked for Warren's grandfather in the same job that Warren did a few years later, and they never
Starting point is 00:41:45 met until what, their 30s? Something like that. Yeah, until 1959. They never met. Wild. Crazy. So after this summer that Warren thought would be his future industrialist summer, he's like, all right, take me to Washington. I got to get out of here, get out of the store. He goes with the family to DC, where he devises a new way for making money to earn his fortune. He gets a paper route delivering the Washington Post. Amazing, like beautiful foreshadowing. And when he can profess that I rose all the way from paper boy to chairman, albeit with some, you know, leaving and coming back in between. Yep.
Starting point is 00:42:32 It's an amazing journey. An amazing journey. And of course, yes, he would later become the chairman of the Washington Post and partner to Kay Graham. Was Martin the chairman? I think he was the chairman. Yeah. And Kay was the CEO. I think that's right. I mean, he got a board seat commensurate with his investment. And I think she gave him the chairman role because she had so much sort of respect for his counsel. Well, we'll hear more about that in part two to come. But he's got this paper out now. And remember, he was selling gum and soda door to door back in almost like this is great now i've got the way that literally my foot in the door to all of the housewives in washington dc i you know
Starting point is 00:43:12 i deliver them the paper but i can sell them magazine subscriptions i can sell them calendars i could sell them all sorts of stuff so he starts an empire in the streets of the suburbs of Washington, DC. And he's doing crazy stuff. He's ripping off the labels on subscriptions that I think people had put out to throw away. So he was basically understanding when subscriptions would expire. So he knew who to go sell what subscriptions to at what time. It was a brilliant strategy. Warren loves digging in the dirt for stuff. Yep. So by the time he is in high school in Washington, he's earning $175 a month, which is more than what his high school teachers are making.
Starting point is 00:43:59 And almost as much as the average U.S. worker's salary at that point in time. Wow. And Warren's in high school. Totally crazy. He's amassed. Okay, he's not spending any of it, of course. He's amassed over $2,000 in savings, which is the equivalent of like, I don't know, $40,000, $50,000 today.
Starting point is 00:44:22 How many high schoolers do you know that have amassed, self-made, almost a full Bitcoin in savings? And how many high schoolers do you know that firmly understand what the value of that is compounded 7% every year for another 80 years? You know that Warren is looking at that stack, imagining its future potential. Totally. So now he's got some real actual capital to invest. What does he do? He's still buying individual stocks, still playing the stock market, but he really wants to be this industrialist businessman. He decides he's going to buy an actual business. He's 15 years old. So he buys a tenant farm in Nebraska back home. No way. For $1,200. So a tenant farm in Nebraska back home. No way.
Starting point is 00:45:07 For $1,200. So a tenant farm, he buys a farm, an active farm with a tenant on it that is working the farm. Because Warren's not going to work the farm. Like, no way. And the deal is with tenant farmers is the tenant farms the land and the profits from the crops get split 50-50 between the tenant and the owner of the farm. Half the returns to capital, half the returns to labor. Yep. And of course, if the tenant also gets to live there in addition to getting half the profits, right? Indeed. Indeed. Wow. It's like Warren's first yielding asset.
Starting point is 00:45:40 It's his first cashflow business. Huh. So Warren graduates high school in 1947 at age 16. I don't know. He might have skipped a grade or maybe he was just young. It certainly sounded that way. Sounded that way. And he goes to where else? The University of Pennsylvania's Wharton Business School, which then as probably now, I still sort of think of it as like the preeminent. You want to be an undergrad business major in the US or anywhere
Starting point is 00:46:11 in the world, Wharton is the place to go. But it's really his dad who makes him go. He doesn't want to go to school at all. He's like, I already know all this stuff. I just want to go get to work. And he wants to stay in Nebraska. I mean, he doesn't like going east. It's never been a great experience for him. And he's only comfortable doing it because he's like, my dad's in Washington. So, you know, I have some family sort of close. I'll do it. Sure. So he does it. He doesn't study. You know, he like aces all the tests. You know, it's sort of ridiculous. After two years, his dad loses his congressional seat and the family moves back to Nebraska. And Warren uses this excuse to say, hey, why don't I transfer to the University of Nebraska
Starting point is 00:46:52 at Lincoln, be back closer to home? He also has something else in mind, which is he knows if he goes to Nebraska, he can take a lot more courses, accelerate and graduate in three years and just get out of there. Yeah, I don't think he was like loving the social scene of college. I mean, he wasn't a drinker. He wasn't going on lots of dates. He had his eye on the prize. And for him, that was making money. And he frankly thought he was smarter than all of his college professors at Wharton. So I think... I mean, he probably was. With Warren Buffett, he's not wrong. He was probably pretty obnoxious about it. So at Lincoln, he goes to the Lincoln Journal newspaper and he gets a job managing the country circulation, which means he now has 50 paper boys reporting to him all across the countryside in Nebraska.
Starting point is 00:47:52 So that's his side hustle. He loads up on courses. He finished his degree a year early. So he's 19 now. He's just graduated college. He's ready to start his business career for real. But unlike when he went to undergrad, he actually does see some value in some further education. He decides there is a graduate school that he wants to go to that would actually be worth it. And that is to go to the prestigious Harvard Business School. And he's so sure he's going to get, he's going to like, look, I bought my first business at age 15. I met Sidney Weinberg when I was 10. There's no doubt I'm going to get in. He writes his application. It's all about being an investor. And he goes and he does his interview. He's sure he's going to get in and he gets rejected. Which Harvard Business School would forever, forever be regretting.
Starting point is 00:48:44 Totally. Now, I mean, I don't i mean i don't know i don't know exactly what harvard business school was looking for in uh in uh 1947 at the time but i think kind of sort of either notes or unbeknownst to warren i don't think he cared either way i think this idea of like being an investor was sort of de classe you know know, like what you wanted to do. I mean, because investing, you know, people were still, still hangover from the depression and it was wartime. I think what you wanted to do is you wanted to be like madman. You wanted to work for, you know, a big firm. You wanted to climb the ladder. You wanted the stability, this idea of being an investor on your own. That was not what was proper at the time. And Ben Graham is only really starting to publish The Intelligent
Starting point is 00:49:33 Investor. This notion of how to analytically and from fundamentals do investing, this is still very much looked at as investing equals casino. We're still not quite in the era of that being respected. And frankly, most people that are doing it are pretty much hucksters, are looking for their, just to make their commissions on the trades. And the people who were not, who were good and professionals and fantastic at their craft, at this point in time, most of them are Jewish, which, you know, I assume there were probably some Jews at Harvard Business School, but not a lot. And it's kind of viewed as a Jewish profession. This is going to come up in a big way in a minute. Ben Graham's Jewish.
Starting point is 00:50:14 The anti-Semitism that was running rampant at the time can't have helped things. Totally. You know, Sidney Weinberg, Jewish, like Goldman Sachs, it's a Jewish firm. And it was very much, you much, they were outsiders. They were not the establishment. So Warren is shocked by his rejection from HBS. He starts looking at the course catalogs for other business schools just to like, oh man, well, what am I going to do? And he happens to see in the Columbia Graduate School of Business course catalog that there is a course taught by his hero, Benjamin Graham and David Dodd, of course. And he's like, holy crap. He would joke later.
Starting point is 00:50:57 I assume this is a joke. He said he would write a letter to them to plead his case to get into Columbia saying, I thought you guys were dead. I didn't realize you were alive and teaching classes. Because he had just picked up their book and was like, this is the... What? The Intelligent Investor, I think is the one he probably read and was like, this is incredible. So Graham's book, The Intelligent Investor, had just come out and warren was obsessed with it now graham and dodd together had written published security analysis back in 1934 but that was a textbook that was like an academic you know i haven't read it but like it's super thick dense it's it's not meant to be
Starting point is 00:51:38 readable the intelligent investor is like the danny kahneman thinking fast and slow you know version of like uh you know it's case studies, it's distilled down for public consumption. And for listeners out there who have read the Intelligent Investor, you're probably thinking, wait, that was supposed to be the not dense one? Different era, different era. So Warren's read the Intelligent Investor and he loves it. He's like, this is amazing. And what The Intelligent Investor and security analysis in an even more dry way before it, what they did was they espoused, they were like, hey, you should think about stocks and investing in stocks systematically and based on the fundamentals of the companies that they represent and as pieces of a business, not like tickets on horse race betting here. And they basically introduced the idea of the discounted cash flow. This is the first notion that stocks are the market cap of a company is representative of the sum of all future
Starting point is 00:52:40 positive cash flows, or I guess all cash flows, discounted at a certain rate back to today. And this sort of forcing you to look and say, does the price of the stock today reconcile with what you actually believe the business will yield or produce in its full lifetime? That was, frankly, novel. It was. And so Dodd is the chair of the finance department at Columbia. But Graham, he's an adjunct. He's a practitioner. So Warren is just so gaga here because not only is he like, you know, a professor, apparently, but he wrote this book. Graham runs essentially like the first hedge fund in the world. He runs the Graham Newman partnership with Jerry Newman. They are a partnership that invests in stocks on Wall
Starting point is 00:53:34 Street. There's nothing Warren wants to do more than be like these guys. Right. I can literally go take a class from a guy who is actively employing a real investment strategy on Wall Street, mind blown. Totally. So the deadline for Columbia has passed by the time he figures this out. So he writes a letter to Dodd and Graham. He's basically just begging them to let him in. Well, lo and behold, guess who at the time was chairing the admissions committee at Columbia Business School? It was Dodd. So Dodd gets this and reads it and is like, all right, well, I'm just going to unilaterally
Starting point is 00:54:17 let this kid in. No interview, no discussion, no formal application. They just send Warren on a note and be like, all right, you're in. You're starting in the fall. Because this is like, hey, we basically see ourself in you. No one is writing us about this thing that we're doing. And here you are, crazy excited about this super dry, relatively unrespected thing that we're doing in the world.
Starting point is 00:54:40 Yes, come join us. Come join us. So the fall of 1950, Warren arrives in New York City. At this point, he's compounded his net worth up to $10,000, which is a lot of money. 5X what it was in high school five years earlier. But he still can't stand to part with any of his money. So rather than staying in the dorms at Columbia or renting an apartment, he rents a room at the YMCA for a dollar a day. Oh my God.
Starting point is 00:55:09 This guy is truly cursed with having a firm grasp of the future value of his money compounded in the way that he feels he can get a return on it. I mean, we can talk all we want about the virtue of compounding and the eighth wonder of the world. And frankly, I feel like I have a new understanding for it based on doing all this research. It's only like now that I'm feeling the heft of truly like, what if I just put $1,000 in a savings account, not a savings account, but in an index fund and accessed it 50 to 70 years from now. And you're like, oh my God, it turns into like a real big amount of money almost no
Starting point is 00:55:44 matter what. And it's like you all know this, but when you're Warren and you've actually done all these calculations and all you're thinking about all the time with singular focus is the future compounded value of this money, how could you ever spend a dime? I mean, it truly is cursing to your lifestyle. Yeah. I mean, Alice writes about that, that every time he looked at spending money, he would not see the sticker price for things. He would see it times eight or 10 or 20 of what that money would be worth in the future. And just to come back and say it, so we all have a firm understanding here. If you took that thousand dollars and you want to invest it for 70 years, say getting a 10% per year return on it,
Starting point is 00:56:26 which would be good. That would be a very good return. I think it's a little bit outpacing public markets. That's $800,000 70 years from now. And 70 years from now, my money has a lot less utility to me than it does today because I will have not had it my whole life, which is the curse. But if you're Warren and all you're seeing all the time is that money in the future, my gosh. Well, I think that's the difference between Warren and most normal people too is that money in the future probably has about the same utility to him because it's not about what he can buy with the money. It's just about the stack of money. Yep. For Warren, it is a scoreboard game, not a utility of the cash game. Yep. Totally. Okay. So he shows up at Columbia
Starting point is 00:57:14 in the fall of 1950, signs up right away for Ben Graham's seminar, which is in the spring semester. So he's already read The Intelligent Investor cover to cover. He's wearing out the pages so many times. He knows everything, but he's such a go-getter for this. He really wants to impress Graham in the seminar in the spring. So he sees, I guess in Moody's and S&P put out stock manuals at the time. That was the main thing that people like Warren and Ben Graham and Newman and everybody browsed through looking for stocks. He sees that the Graham-Newman partnership owns 55% of, and Graham is on the board of this little company in Washington called the Government Employees Insurance Company. Interesting. Sounds familiar.
Starting point is 00:58:08 I mean, if Ben Graham's the chairman, surely Warren wants to know more. Yeah. Well, surely he wants to know more, but the Government Employees Insurance Company isn't mentioned anywhere in The Intelligent Investor. And the rest of The Intelligent Investor is full of case studies and talking about different stocks, but they don't talk about this company there. Why is that? Warren decides, I want to go investigate. I'm going to find out more about this company, this he just shows up at the office and he knocks on the door and he persuades a security guard at Geico to see if anyone's around who could talk to him. Warren sort of presumptuously at this time, although I guess he was signed up for the seminar, says that he's a student of Ben Graham's and Ben Graham is the chairman of the board. So, you know, might want to let me in, have somebody talk to me. Uh, eventually the company's head of finance, Lorimer Davidson is there that Saturday morning. And he was like, all right, kid, come on in my office. I'm going to, he's figured I'm going to do like a, a good Samaritan deed. Give this kid
Starting point is 00:59:20 10 minutes of my time here. Well, it turns out that Lorimer or Davey, as everyone called him, he wasn't just like a finance dude at Geico. Not that there's anything wrong with being a finance dude. I guess he was a finance dude in a certain respect. He had been an investor and a bond salesman before joining Geico. So he was a lot more like Ben Graham than just an employee at Geico. The story of Geico, the founders had thought that they could make auto insurance cheaper by having commercials with geckos, no, by selling the auto insurance direct to customers without using agents. And to be as cheap as possible and have the best underwriting profile as possible, they
Starting point is 01:00:03 also needed very responsible drivers. So they borrowed an idea from USAA, which targeted military families for insurance. They target government employees for sure, and since the government employees insurance company. It's also amazing that their hunch that like government employees are going to be less prone to accidents than the general public was right that they could actually underwrite to you know we can give these people cheaper premiums because they're going to be less expensive to us like that that worked out for them i mean i guess seemed like a reasonable assumption yeah that if you work for the government you're maybe more less conservative
Starting point is 01:00:40 less likely to drive under the influence of alcohol or you know who knows either way it worked so one of the two founders after a bunch of years wanted to sell the family wanted to sell and uh their stake and hired davey to help find a buyer davey brings it to graham which is how graham at the company he ends up negotiating a deal to buy out at a discount to the asking price, of course, because it was fully privately owned, right? It was not a fully privately owned company.
Starting point is 01:01:10 Yeah. So he buys out the 55% stake that the family owned for a million dollars. And then he turns around and puts Laura more in charge of managing Geico's own investments. So Warren happened on the mother load, beating this guy here. Like he, you know, he's like a Graham
Starting point is 01:01:25 disciple. He runs all the investments at Geico. So Warren just starts peppering him with questions. Lorimer's super impressed. He's like, who is this 19-year-old kid? They talk for four hours that Saturday morning. And Davey tells Warren all about how Geico works, how the insurance industry works, tells him about this magical thing called float. And Warren is like, he has seen the revelation of God has handed down the 10 commandments on the mount. You mean you have other people's money that they're loaning you for free that you can do stuff with until you need it? Huh. And you may not even ever need it? Well, that's an interesting idea.
Starting point is 01:02:09 Yeah. So what is this float idea and how does Geico and all insurance companies work? The premiums that the customers pay Geico for their audio insurance, that cash comes in the door on day one. And Geico's expenses, they have to pay out claims on insurance claims later. So you pay the policy premiums up front, but then when there are accidents and stuff, and then they go through court and blah, blah, blah, it can take years before you have to actually pay out any money
Starting point is 01:02:41 if you pay out any money at all. Right, right. Yeah, supposing you have a good government employee that never wrecks their car if you pay out any money at all. Right. Right. Yeah. Supposing you have a good government employee that never wrecks their car, you might just make money. You might just make a lot of money that you sit on and you never have to pay it up. And if you manage it well, you can make investments with it. And that's what Lorimer is doing at Geico. He's using all this float to make investments and he's doing a pretty damn good job of it. There's sort of like two things that Warren realizes this, that like I never fully put together before about insurance premiums. The first is this is a loan that
Starting point is 01:03:17 someone is making you at 0% interest. You're like, well, that's a pretty good loan. Like I don't have to service the debt. Well, like that means that I basically can make more profits because I don't have to take a cut of my profits every month to pay down the debt. Awesome. It's an interest-free debt. The second amazing thing is, wait, it's not one person that loaned me money. It's a gigantic set of thousands or tens of thousands or hundreds of thousands of people that are paying me money. Well, then what that means is they're predictable because that's not just somebody wakes up on the wrong side of the bed and says that they want their money back. The worst thing that can happen, save for some hurricanes to foreshadow the future a little bit, is that one person wrecks their car
Starting point is 01:04:01 and maybe another person's car, but nobody's wrecking all my customers' cars at the same time. So that's the second thing that's amazing. And the third thing that's amazing is it's not a collateralized loan. So you don't have to have something in your business that sort of like warrants you being able to take on this big debt load. It's just a big, uncollateralized, interest-free, distributed loan to you that you get to do something with until you need to pay it out. And especially back then, there was much less regulation about capital requirements for insurance companies and, well, all financial
Starting point is 01:04:37 institutions. So they really didn't have to keep any cash reserves. I mean, they could kind of do whatever they wanted with the money. Speaking of do whatever they wanted with the money. Speaking of do whatever they want with the money, I think what was happening back then is that, as you would sort of imagine in the early days of insurance, you would want your premiums to basically equal the amount of money that you would need to pay out in the future. What happens now is it's assumed that you can do interesting things to earn money on the float. And I didn't know this until doing the research. When you pay for your car insurance, they're actually collecting less in premiums than in total they will owe out to everyone. So you need to do something interesting
Starting point is 01:05:16 with the float in order to make it so that the insurance company doesn't go under, which I never realized that. I suppose that probably happens with competition where everybody's just lowering and lowering their premiums until they realize, gosh, we effectively can sell our insurance below cost because we can invest the float. Yep. And Geico's got the additional advantage, which it still has to this day, of they don't employ agents. So they just have a fundamentally better cost structure than all of their competitors, which means more money they get to play with. I bet if you call these guys by going direct, they can save you some money in like 15 minutes or less on your car insurance.
Starting point is 01:05:54 How much money do you think they could save you? Like 15%? Should we get an acquired promo code in there? I can't imagine what the cost of customer acquisition is through an agent, but it seems like they could at least rebate that to you. Yep. One final flash forward here before we go back to the story. Everyone should go to BerkshireHathaway.com, one, to bask in the full glory of this beautiful website. But secondly, please observe that there is a banner to purchase Geico insurance on the Berkshire website. It is the one thing that they do on that website other than a series of blue links to a shareholder documents. And it is an ad for Geico.
Starting point is 01:06:31 It's like the most hilarious use of web real estate ever. Hey, we have our car insurance through Geico. It's cheap. It's great. All right, all right. Enough of this. So the next Monday, this is on Saturday. On Monday, Warren goes back to New York City and immediately liquidates 75% of his portfolio and loads up on
Starting point is 01:06:54 Geico. He's 75% concentrated in Geico. He's in love and he thinks, I'm going to show up at Graham's seminar. I'm going to tell him about this. He's just going to go, Gaga. This is amazing. I'm going to be his boy. It's going to be like his dreams of earnest back in the day. Well, he shows up at the seminar and he tells Graham what he's done. Graham is not that impressed. He's like, you put 75% of your portfolio into Geico? What are you, nuts? Yeah, because Graham, first of all, is not a one-stock guy. He's a distributed portfolio approach guy. And second of all, I'm sure his next question was, yeah, and would you pay for it? Would you pay for it? So Geico was not a typical investment for the Graham-Newman partnership.
Starting point is 01:07:41 They probably only did it because he was able to wheedle a deal out of Lorimer and the family. And there's a reason why it wasn't in the intelligent investor. So Graham's whole strategy, his whole mantra, basically he and dad basically invent discounted cash flow evaluation, fundamental analysis, all that. And it comes to be known as value investing. But there's a major problem with what they're doing, which honestly, this conflation that Graham had of what between fundamentals and value investing persists to this day and is still why there's religious wars about value versus growth investing. And that's that he thought there was a very specific way to practice fundamental investing, what he and others called cigar butt
Starting point is 01:08:31 investing. And what does he mean by cigar butts? This is crude, but the analogy is that you could be walking along the street in those days in New York and you might see smoked cigar butts laying in the street in the gutter and some of them might still have a little bit of cigar on it and so you could pick it up for free not pay anything for the cigar light it up and maybe still be able to get a puff or two out of these cigar butts for free and the analogy the reason why this analogy is used is that Graham's whole thing that he looked for in companies of stocks that he bought was he wanted companies that were, quote unquote, worth more dead than alive. And he actually writes an article by this name. And what this meant was he looked for companies where the book value of the assets, so the cash on hand, the value of their land, property, buildings, their equipment. If you shut the company down today, stop taking money from customers, paid out all your liabilities.
Starting point is 01:09:36 Stop the business and you just sell off in a fire sale everything in the building. Would you make more money from what you're selling off than what the market cap of the company is trading at? That was what he looked for. Which in that era, I mean, you could find those because you didn't have tons and tons and tons of people whose eyes were always on these stocks trying to figure out, hey, is anything trading below the book value that it should be trading below? And you could find them pretty often. You could find them. And not only there were far fewer people participating in the market and far less data available, but the people who were participating, they were mostly
Starting point is 01:10:18 handicapping horse races. They weren't thinking like this. So stocks that weren't hot, there were a lot of them out there. And so Graham referred to, he had kind of three big insights, he and Dodd, that revolutionized investing. One was this concept that a stock is a piece of a business with cashflow profiles and going concerns and you should value it as such. Two was that price and value are two very different things. And the price of a stock at any given day may or may not reflect the actual value. Price is what you pay. Value is what you get. Exactly. And you can use this to your advantage. He had this concept of Mr. Market. And Mr. Market comes to you every day and quotes prices for what you own and what you're contemplating owning.
Starting point is 01:11:11 But he's schizophrenic. And one day, he'll quote high. One day, he'll quote low. But the value stays the same. Right. It is the notion that he's your business partner in the venture. And every single day, he comes to you offering to buy out your stake at a price that is either too high or too low, almost never exactly reflecting the actual intrinsic value. And every single day you have the option to decide to sell or buy more. Yep. Very true. So points one and two, great. I totally agree with. Point three, I also agree with, but I disagree with the interpretation. And that's this concept of a margin of safety, the famous Ben Graham, Warren Buffett, Charlie Munger margin of safety.
Starting point is 01:11:52 And of course, the way that Graham wanted to apply that is buy companies that are so cheap, they are literally free of risk. Yep. Yep. And so, you know, it makes sense. Like investing involves risk as every disclaimer in history has told you and involves uncertainty. You don't know what's going to happen. So ideally you want enough downside protection built in that you'll do okay no matter what. That makes sense. And yes, you do want that. But Graham's way of looking at this, as we said, was I'm only going to buy things where if we literally shut down the business and sold off everything on hand, we would get our money back or more. There's two problems with that, both on a downside and on the upside. On the downside, as we shall see, sometimes the liquidation value of the assets of a corporation
Starting point is 01:12:46 aren't worth as much as you think they are. So you can try to sell off the property plant equipment, but if there are no buyers or no buyers at the price that you want, well, just because it says it's worth something on the books doesn't mean it's actually worth that. So that's one problem. The bigger problem though is that this is the ultimate small ball way of making money. Your upside is so fundamentally capped when this is how you're looking at the world. You could go do a hundred of these cigar butts or you could buy one Geico and just hold it for 20 years and make way more money. Yeah, it's fascinating. The way that I have been thinking about this, I think the closest analog is basically to gross margin in an operating
Starting point is 01:13:32 business, where if you're running a tech business with super high gross margin and high fixed costs, like, yeah, you got to spend on the fixed costs, but then you get that gross margin forever without having to change what business you're in. But if you're in the business of selling lattes, then every single time you need to go and pull a new espresso. And so for Graham... This is the stock equivalent of that analogy. business of constantly needing to go and buy a new security, sell it for more than it's worth, go buy another one, sell it for more than it's worth. And you're going to make, you know, his notion is never count on making a good sale, have the purchase price be so attractive that even a mediocre sale gives good results. But you're going to incur transaction costs every time. You're going to need to pay taxes every time. Like, you're going to have to do the work of
Starting point is 01:14:23 actually identifying what you want to buy and sell every time. It're going to have to do the work of actually identifying what you want to buy and sell every time. It's a high cogs business. Yep. And it takes a long time. So sadly, tragically, by the next year, Warren has succumbed to Graham's exhortations here. And Warren sells all of his Geico stock in 1952, early 1952, for $15,259. He makes over a 50% IRR on it, which is amazing. But if he just held onto the damn thing, he would have made hundreds of times more of his money. But of course, the grand way to analyze that business is like, hey, it's actually trading at a high price. Right. Yeah. Its price is at or above its value. So it's time to get out.
Starting point is 01:15:17 Yep. It's so interesting. I just want to take a step back for a second here and just reflect on that for a minute. Because this whole growth versus value thing, if you think about value in this narrowly defined concept of like, let's just keep using the cigar butt analogy. You pick up the cigar butt, you smoke it and it's done and now you throw it away. There's all the work we talked about of identifying the cigar butt, the transaction cost of picking it up, of puffing it, of paying the tax on your gain of the puff and then discarding it and having to go through that whole process again. But the whole notion of growth investing is, well, wouldn't it be nice if that cigar actually got larger and larger and larger faster than you could smoke it?
Starting point is 01:15:54 And not only do you have to not incur all those transaction costs there, but if you're willing to take some risk and be smart about analyzing what risks you're going to take, the business could even grow faster than the way that it's being priced in the market. That's this completely novel concept that exists outside the universe of what Ben Graham was willing to consider an investment. Totally. Now, to be fair to Graham, he was doing all this through the depression. If you live 25 years and the stock market is flat to down for 25 years, of course, you're going to think this way. Yeah. And of course, we are all a product of our environment.
Starting point is 01:16:39 And I think one of the phrases that is a Buffettism that sort of applies to this is, you know, we've talked about is the market a weighing machine where the market basically, if you think about a weighing machine, then it effectively equates value to price. Whatever you are spending is what it's worth. Or is it a voting machine where people are sort of setting price and voting on the price independent of the weight or the value of the actual underlying security. And this is where the realization sort of comes in that in the long run, it is a weighing machine, but in the short run, it's a voting machine, the stock market. Totally. And sometimes
Starting point is 01:17:15 the short run lasts longer than you would think. Yep. So all that said, cigar butt investing was still a sound strategy in the 1950s. You're kind of like in the land of the blind, you know, the one eyed person is king or queen or whatever. So, you know, the student to ever receive an A plus in the class from Graham. Side note, also in that same class with Warren is one Bill Ruane, who was a stockbroker at the time at Kidder Peabody and was auditing the class. And he realizes he's like man this buffett guy like he's going places i'm gonna become friends with him that would pay off handsomely as we will see at the end of the episode so after graduation warren he wants more graham he can't get enough so he goes to ben and to jerry newman and says He can't get enough. So he goes to Ben and to Jerry Newman and says, Hey, can I get a job at Graham Newman? Can I, can I work for you guys? And it was a pretty small place. I think there were only like six or seven people working there. They talk about it. And, uh, Graham though, turns him down and says, you know, I'd love to hire you. You're the best student
Starting point is 01:18:41 I've ever had. But, um, Jerry and But Jerry and I have a pretty strict policy here, and that is that we only hire Jews. And he would later recant on this and would hire Buffett in a couple of years. But it makes sense. Graham was British, I think. And this is effectively like an affirmative action type comment, right? Where he's saying, we want to make an opportunity here for those who have been sort of persecuted and discriminated against. Exactly. And this is 1952. World War II ended four years ago, and Graham was, I believe, British European. He was born in Europe. It's a small firm, but they're like, hey, we're pretty committed to giving Jews an opportunity here. So Warren is heartbroken, but not deterred.
Starting point is 01:19:36 He goes back home to Omaha, decides, okay, well, if I can't join the Graham-Newman partnership, I'm just going to set up my own partnership. I'm going to do it myself. But both Graham and Howard, Warren's dad, talk him out of it they both say hey you need some experience first working for someone else before you go and do your own thing and the natural thing to do is why don't you go work for your dad's old brokerage firm Buffett Falk so Warren does and he becomes the dreaded prescriptionist working for his dad and And he just hates it, hates it, hates it, hates it. He's getting paid on commission, selling stocks. The whole idea of there's a room full of people
Starting point is 01:20:12 who are tasked with moving a stock and calling all their customers to say, you should buy this thing. It's about the most anti-Warren Buffett thing I can possibly imagine. Totally. It's like organ rejection. So he's making his calls. He's doing what he has to do. He's trying to move the product. But he gets on the phone with people and he'll do whatever he has to do. But then he's like, hey, but there's this company called Geico. They're an agentless insurance company. You should really consider buying that as well. And people think he's nuts. They're like, an insurance company that doesn't have agents? I want to to my agent. Like that's weird. So he doesn't have a lot of success. D to C baby. They got this great website. Yeah. So there are two good things though that come out of his two year interlude. Actually, I am curious. How did Geico work back then? Is it by mail? Is it by phone? Presumably the whole thing's done by phone. That's actually a good question. I assume phone. There might've been some tie-in with the government agencies that maybe there was marketing that went out to agency employees. I don't know exactly. All right. Well, we'll have to do a spin out Geico episode at some point.
Starting point is 01:21:24 Yeah, we will. Well, it'll come up again in part two. Don't worry. Warren gets another bite at the apple, so to speak. So two good things that come out of this little interlude back in Omaha. One, he reconnects with one Susie Thompson, whose father, Doc Thompson, was a dean at the University of Omaha and had managed Howard's political campaigns. And Warren somehow persuades Susie to marry him, which is shocking given what Warren Buffett was,
Starting point is 01:21:55 his personality and what he was like back then. And two, he also, after dutifully working for a while at the brokerage, persuades his dad to set up the first of the Warren Buffett partnerships with him called Buffett and Buffett. And basically, Warren puts some of his money in and his dad puts some of the family's money in. And Warren just gets some more capital under management to invest here. So it's his first sort of taste of being a principal. Yep. And just to add a little under management to invest here. So it's his first sort of taste of being a principal. Yep. And just to add a little more color to that comment you made on sort of what Buffett was like back then and got Susie to marry him, he was and is a person of singular
Starting point is 01:22:37 focus in his life. And he sort of in his old age started to do more things, but he was never a socialite. He was never someone that was deeply diving into other people's interests and socializing to be social. He was a person that has always wanted to invest and make money. And so, of course, he did set his eyes on, hey, I want to marry Susie and I'm going to make that happen. Well, there are all these stories about family dinners, even like they'd have friends over and Warren would just wander off upstairs and start go reading annual reports in the middle of like a dinner party. Yeah. He was like a wild man who all he did was invest in stocks. However, the flip side of this, these personality quirks of Warren are he is very singularly focused and he's very persistent.
Starting point is 01:23:29 So despite the rejection from Graham Newman, Warren continues to write letters to Ben and Jerry constantly talking about his ideas, talking about stocks he's looking at. He travels to New York frequently just to go see them and drop in. After two years of this, Jerry finally sits down with Ben and is like, you know, we've got this anti-antisemitism rule here, but maybe we should make an exception and hire this kid. He's pretty special. So Ben relents. He calls up Warren. He's like, all right, you really want to come work here? Fine. We can make it happen. Well, you don't need to ask Warren twice. He accepts on the spot. I don't think he even talks to Susie about it, even though they have their daughter, little Susie at this point, and they're living
Starting point is 01:24:20 in Omaha. He just accepts on the spot. They moves them back to New York at a moment's notice. He literally shows up at the Graham Newman office a month before his initial start date. He's just like, yeah, you're not paying me this month. That's fine. I'm like, I'm here. I'm working. That's awesome. Once again, he doesn't want to pay New York City housing prices. So he moves the family into a crappy apartment in White Plains, even though, you know, he's like pretty rich already from everything he's been doing. And he's now working at like the most prestigious hedge fund in the world. And, you know, he's paying like, you know, God knows how much, like 50 bucks a month
Starting point is 01:25:00 for an apartment way outside the city. That's crazy. Is it fair to call it a hedge fund? Like what differentiates a hedge fund versus just like a institutional money manager? That's a good question. I mean, I don't think really. I mean, I don't think they're taking like huge short positions or anything like that at this point in history. I don't think so. I think they would sometimes short stocks. Andren would actually famously i wasn't gonna put this in the script but um he was a real pain in the ass in in high school uh arguably real pain in the ass
Starting point is 01:25:33 for his whole life and uh in high school he hated his teachers so much that uh he knew that they all had the teacher's pension was mainly invested in AT&T stock. And so Warren went out and shorted AT&T stock and brought the short, the slips in and like put them on his teacher's desk just to show he was betting against their retirement funds. Oh, and in high school, they would have like, he was already sort of seen as sort of a savant. So that probably would freak people out. Yeah. Uh, what, like, what does he know that I don't? Yeah, he was, he didn't really care about people's, uh, feelings at least when he was in high school so he lands he's he's at graham newman unsurprisingly he just like crushes it pretty quickly within another two years you know ben and jerry are
Starting point is 01:26:16 consulting him on everything that they do warren's coming up with most of the investing ideas that they're doing he's involved in every decision that the firm makes, and he's really hitting his stride. So much so that Ben, we're not going to get super into it, he's a very colorful character, shall we say. Had three wives, I think. And then the story goes, he started up a relationship after his last marriage with the girlfriend of this is at the end of his life with the girlfriend of his son after his son died anyway he's a character so he is ready to retire he wants to move to california live the good life so he and newman is also getting old jerry's getting old he He's thinking about the same. They offer to make Warren a general partner at the firm and have him essentially continue Graham Newman.
Starting point is 01:27:12 I assume they would sort of stay as like, you know, partner emeritus or something like that. But this time Warren shocks them and he's like, no. Remember that whole on my terms thing that i really care a lot about yep he's like i don't know i don't want to run your firm if i'm gonna run a firm i'm gonna run my firm and you know i'm just here in new york to work with you guys i don't actually like it in new york suzy wants to be back in omaha i would do it in Omaha. So they end up winding down the firm and Warren and Susie and little Susie, their daughter, moved back to Omaha in 1956, this time for good.
Starting point is 01:27:57 So here's the plan. Tell me how well you think this is going to work. Warren's net worth is about $175,000 at this point after working at Graham Newman for two years. So it's a few million dollars by today's... Yeah. So the average yearly salary for a worker in the United States at that point is $4,800. And he has $175,000 saved up in the bank account. And he's 26 years old. So the plan is, and they have two kids now, Howie's been born. So the plan is he's going to retire. And he says, you know, made my fortune. Susie really wants me to be a father and all that, be involved at home, small requests. All right.
Starting point is 01:28:47 I think I can retire. And if I set a budget that we can live on in Omaha, I'm going to enjoy the good life. This is so not Warren. He says, I think we'll set a budget of $12,000 a year. Remember the annual average income? That's 3X. Yeah, close to 3X that he would be spending every year. We'll buy a nice house in Omaha. This is huge. We'll live like kings. And then I'll still have the rest of the money. That'll be compounding. It'll grow.
Starting point is 01:29:17 Great. It'll all be fine. And how much does he have in the bank again? $175K. So that's what? 6.8%. So that's probably about what he thinks he can generate passively by just leaving it in an index fund. And so he's effectively... Well, I'm sure he thinks he can generate more. Right. Because he's still going to dabble a little bit. He's going to do a little bit of active management just on his own capital. Why do I feel like this didn't happen? I don't remember this part of the book. This did not happen. So despite his retirement,
Starting point is 01:29:50 he's hanging out with family and friends and stuff and they're talking to him and all he can talk about is money. And so eventually some of these people are like, well, you want to manage my money? And Warren's like, oh like oh okay twist my arm i don't even know i got some ideas yeah i got some ideas so he starts setting up these little vehicles around omaha with family first like immediate family and then a few close friends
Starting point is 01:30:19 to manage their money in addition to his own money that he's managing. And he structures these things actually really, I really like the way he structures these. So he says, remember, these are people he really cares about in his own Warren way. He structures them as partnerships where there's a 4% annual return hurdle. And any returns that he generates above 4%, he as the general partner in these partnerships keeps half of the upside of those returns. Half? I thought it was 25%. No, it was half, at least according to the snowball. Wow. So that's pretty huge. I mean, that's like 50% carry effectively. But there's the 4% benchmark
Starting point is 01:31:08 return. So if it underperforms 4%, then he gets no money. And he's not paying... There's no fees, right? He's not paying himself a salary at all. There's no management fee. But this is why I think it's actually pretty fair. And I really like this structure. He personally puts himself on the hook for a quarter of the downside. So any money lost, I think between zero and 4% return, it's like a neutral zone where nothing happens. I think if there's any capital lost, he will personally cover 25% of the losses of his partners,
Starting point is 01:31:42 which is pretty good incentives. Yeah, he's so good at incentive alignment. Totally. And he hadn't even met Charlie yet. So he's finally living the dream. He's fully independent. He doesn't work for anyone else. He sort of has a partnership like Graham Newman, but it's all part-time. He has no employees. They're all separate partnerships. It's all friends and family. It's a little over $100,000 total in outside money. So not that much money. And he does everything, everything himself. So the investing, the accounting, he files all the taxes himself for the partnerships. He has no employees, no outside services. His total expenses for doing all of this in 1956, you ready for this, Ben? Lay it on me.
Starting point is 01:32:31 Amount to $22.71. That's like our accounting at Acquired where all the labor's free. Yeah, totally. And that's between all of the gains that he generates and taking in some more money by the end of the year he's managing over half a million dollars for less than 23 dollars in cost that's pretty good uh pretty good fee load on that so word starts going around omaha that like hey warren's back in town and so wait let me understand real quick here so this 25 of the downside is that like g GP commit where he was
Starting point is 01:33:06 putting his own money in and that money was just at risk? Or was he sort of like additionally on top of that saying, I will reimburse you for 25% of your losses? Wow. Like a clubbing. Yeah. So he actually, at this point in time, at first I thought this was weird, but then I understood it later. He does not really put in any of his own money. He only puts in $100 into each partnership. He's keeping his own money separate, which at first I was like, well, that's weird. But I think he did that because these are friends and family. The goal is to make returns for friends and family.
Starting point is 01:33:39 He's essentially making the same investments separately with his own pool of capital. I see. And then later when he consolidates it all, he puts in all of his family's money as well. So I don't think he really thought of it as like, oh, this is a fee generating scheme. Right. It's just that, yeah, each one of these is the pool of capital for my friends. Yep. Yep. So word starts going around Omaha that Warren's back in town. He's taking on money if you want to invest with him. So he can't help himself. He's loving this. He's going around town. He's meeting with everybody. He can't stop pitching. He's raising money for his retirement activities. One family
Starting point is 01:34:20 he gets introduced to is the Davis family in Omaha, the husband of which is a prominent doctor in town. They decide to invest $100,000 in this venture after discussing amongst the family while Warren is there saying, you know, Warren, you really remind us of a really bright young man who actually grew up next door to us. Now lives out in Los Angeles. You guys are like the spitting image of one another. This really bright guy we remember. He was the smartest kid we ever knew.
Starting point is 01:34:55 He's left Omaha now. He lives out in Los Angeles. We have to introduce you when he's back in town sometime. Charlie Munger is his name. More on that to come in the next episode. But it was a while, right? The seed was planted, but they wouldn't meet for years. So that was in 1956. And the dinner that the Davises would organize would not happen until 1959. So yeah, three more years before Warren and Charlie would meet. So this all goes pretty well. And a couple years
Starting point is 01:35:27 later... Do you know the one other term that he asked of the Davises and then he would ask for everyone else going forward after that? Oh, no. So this gets to his desire for doing business his way and not having other people's influence when he does distributions or anything like that. He is open for business one day of the year to his clients. And that day is December 31st. And on that day, they can either take money out or put money in. But other than that, it is managed by Warren and secret. And so he does not have to disclose what he is buying or selling, nor can they take money out. Ah, interesting. I knew that he obviously didn't disclose what the holdings of the partnerships were, but I didn't know that it was
Starting point is 01:36:11 only that one day that you could take money in or out. Interesting. So this goes pretty well. Pretty quickly, Warren's rounded up nearly a million dollars across seven different partnerships. And after the first year or so of running this, his stake, so his intention with this effectively carried interest that he sets up the half, 50% of the profits above the 4% benchmark threshold is he wants to essentially grow his equity ownership of these pools. He's not going to take that money out in cash. Of course he's not. There's transaction costs. There's taxes. There's Warren Buffett. He's Warren Buffett. So he does so well within the first year or so that his fees are on paper $83,000, which is what, like almost half of what his net worth was when he
Starting point is 01:37:09 started this thing. And due to that, he owns 9.5% of the combined partnership, starting from essentially zero, his $100 that he put in, he now owns almost 10% of these pools. And that's, of course, because in that very first year, when the Dow finished the year down 8.5%, Buffett made 10.5% that year for his partners. Pretty good. Pretty good. So he now has enough capital under with the million dollars at his control that he can start to do the kind of things that Graham Newman used to do. So we didn't really talk about this, but there was another aspect to the cigar butt style of investing. It wasn't just that Ben and Jerry and then Warren, when he joined, would look for
Starting point is 01:37:55 companies with book value above trading value. They would then amass big positions in those companies, try and get themselves on the board like Graham did with Geico, although he didn't need to agitate with Geico. But with the cigar butt companies, they would then agitate actively to get the companies to liquidate assets and distribute the cash out to shareholders. Oh, it does sound like a hedge fund after all. These guys are like Bobby Axelrod out there, like corporate raiders. So now with a million bucks at his disposal, Warren can start to do this. So the first of the companies he does this with is a company called Sanborn Map.
Starting point is 01:38:35 He puts 35% of the capital of the partnerships into it, gets control of the company, forces it to split itself in two, and makes a quick 50% profit on the spinoff. Boom, he's shooting fish in a barrel. He can do this all day. By the end of 1960, total capital is up to $2 million, and Warren's share is worth a cool quarter of a million dollars, or 13% of the partnership. In 1961, this is insane. And let me pause before you go into 1961, just to recap a few of the returns here, year over year. The second year, he made 41%. The third year, he made 26%. The fourth year, 1960, he made 23%. All well, the Dow is having some good years, some bad years. So it's losing money sometimes.
Starting point is 01:39:31 It's making money sometimes. Warren hasn't lost a dollar. He's outperformed every single year. He stayed positive every year. In fact, the partnership results as a whole so far, if you compound over those four years, are 141% compared to the Dow's 43%. So whatever Warren is doing is working. Wow. So then 1961, I don't have the Dow numbers in 1961, so I don't know relatively how good this performance was.
Starting point is 01:39:59 The Dow numbers in 1961 are 22.4%. 22.4. Pretty good year. Pretty good. Warren does 46% in 61, which not only generates a bunch of returns, compounds the capital. The partners are like, please take more of our money. Bunch more money flows in. The partnerships are managing over $7 million in total, which is larger than Graham Newman ever was. And let me start quoting from some Buffett annual letters here, because this is an interesting phenomenon. He was a wonderful writer.
Starting point is 01:40:38 He had sort of trained himself both in public speaking and taking some classes in that and in writing. And he wrote these, as I'm sure many people would guess, some prolific shareholder letters to his partnership every year. That actually is not something that he did in the early Berkshire years. It took him years to start doing that again, but he really felt like it was incumbent upon him to do this when he was running these investment partnerships. So let me just read from you a few of these. 1962, if my performance is poor, I expect the partners to withdraw. 1963, it is a certainty that we will have years when we deserve the tomatoes. 1964, I believe our margin
Starting point is 01:41:18 over the Dow cannot be maintained. 1965, we do not consider it possible on an extended basis to maintain the 16.6 point advantage we had over the dow this goes on and on and on where warren continues to caution i don't think this is sustainable i don't think we can keep crushing it as hard as we are and he does this to this day every year in the berkshire letter 50 years later. Oh, amazing. More than 60 years later. Unreal. Yep. So at this point in 1962, when he's now bigger than Graham Newman ever was, he finally gets an office. He'd been working out of their spare bedroom at the Omaha house all these years, doing everything himself. He gets an office. He hires a couple of people. He consolidates all these various vehicles into just one vehicle, the Buffett Partnership Limited. And this is when he puts all of his own money in as well.
Starting point is 01:42:16 So he's got a single vehicle. He's now, I don't know if he ever said he officially unretired, but like... He's in business. He's in business. He also codifies in these letters, he's sending out a few official, quote unquote, ground rules for the partnership, just like Don Valentine did back in Sequoia in the early days to their limited partners. And there are a few rules in there. The last one, kind of like you were saying, Ben, hallmark of the Buffett style for years to come. I cannot promise results to our partners. What I can and do promise is that A, our investments will be chosen on the
Starting point is 01:42:56 basis of value, not popularity. B, we will attempt to bring risk of permanent capital loss, not short-term quotational loss, to an absolute minimum by maintaining a wide margin of safety. And C, my wife, children, and I have virtually our entire net worth invested in the partnership. Pretty good ground rules. By halfway through that year, 1962, when he consolidates everything warren is 31 years old and his net worth crosses the million dollar mark so he's achieved his dream ah he made it he made it four years early the next year in 1963 buffett finds the second great investment
Starting point is 01:43:42 of his lifetime and also the second great mistake that he would make on the back end of it. The first, of course, being Geico American Express. So this is great. Some listeners probably already know this story here. And before we dive into this story, I think the framework that I would use for if you're listening to this and hearing a lot of this for the first time, you heard about Geico, you're sort of hearing these puzzle pieces where there's a lesson learned from each of these companies that Buffett was sort of the first to figure out that these businesses are each interesting in a puzzle piece way that fits in with other businesses, that in the sum of its whole could create this kind of unbelievable capital-efficient flywheel. And I don't know if flywheel is the
Starting point is 01:44:32 right term. Puzzle pieces put together into a beautiful puzzle or mosaic might be the right term. But it really is like him understanding all these unique types of businesses that have these characteristics that he can then use in the future. And American Express, I feel, is sort of like the second big lesson for him after he learns about the insurance business with the first one. Well, I think you're totally right about the puzzle piece fitting together aspect. He learns that in his third great investment, which will be the last one we'll cover on this episode. So that's coming up. Okay. So back to American Express. In 1963, Buffett is still under the Graham spell here. He's looking for cigar butts. That's what he's doing. He's looking for deals. And Amex is no
Starting point is 01:45:18 cigar butt. Or as Charlie Munger would later put it, he's looking for fair businesses at good prices. Great prices. Yeah. Fair businesses at he's looking for fair businesses at good prices. Great prices. Yeah. Fair businesses at great prices. Not great businesses at fair prices. Yep. Exactly.
Starting point is 01:45:35 Which is the Charlie way of doing things that Buffett would later wisely adopt. So you wouldn't think that Amex, you know, Amex is at this point, it's still widely respected today. But back then, American Express is the most trusted financial services company in America. It had been around already for close to 100 years. The traveler's checks business, many listeners are probably not familiar with traveler's checks, but was just an absolute juggernaut and an amazing business. The idea was if you were traveling, and this was before credit cards. I did this growing up. Yeah, me too. Even when I was in college, when I studied abroad, my parents got me Amex traveler's checks.
Starting point is 01:46:15 The idea was you would go to your local American Express office, give them money, cash. They would, in return, give you traveler's checks, which were essentially like a guaranteed paper for that amount of value backed by Amex. And then you could take those checks anywhere where you traveled. And if you lost them, you could go to Amex. But more importantly, when you're traveling internationally, you could use this as a way to get funds in whatever the local currency was. Right. Because wherever you're traveling doesn't know about your hometown bank and may not even know about your home country bank. And so this is the way to have your credit accepted everywhere. Right. There are no ATMs and credit cards are
Starting point is 01:46:55 still early, early days, although Amex was a pioneer there and had the American Express credit card. Anyway, it's this gilded institution. In 1963, they have a small subsidiary of the company that issued operated warehouses and issued warehouse receipts. So what does this mean? It's like the equivalent of a traveler's check for warehouses. You would have warehouses full of a commodity of something, say salad oil, in this case, soybean oil to be exact. And you would get Amex to come in, inspect the warehouse and issue paper that says like, oh yes, there are XYZ tons of soybean oil in this warehouse. And then you could take that paper and you could collateralize it. You could borrow against it. You could trade against it.
Starting point is 01:47:51 You're essentially financializing this product. It was a pretty brilliant business that Amex was in, but it was small. This was much smaller than their consumer business. So all this is great until a pretty shady commodities trader named Anthony Tino DeAngelis in New Jersey, of course, of all places, decides that he's going to pull one over on Amex. He has his warehouses with them. He decides to fill his tanks, which were supposedly filled with soybean oil, with seawater instead and defraud the inspectors and then collateralize it and borrow against it and run a Ponzi scheme, essentially. Didn't he try and bet with it? He then took it and made some risky investment with his check that said,
Starting point is 01:48:42 hey, this is worth so many tons of salad oil. And then he ended up basically losing it all. Yeah. There was something about... It had to do with the futures market. And it was crazy. I mean, you can't make this stuff up. It was something with Russia and the Soviet Union. Their soybean crop failed that year. And people thought they were going to have to buy US soybean oil. And then they didn't. So the price collapsed. Anyway, ridiculous stuff. But anyway, suffice to say, he's now got a piece of paper that someone's coming and saying, okay, give me what that piece of paper is worth. And of course, not only does he not have it, but there's nothing in the warehouse to back it up either.
Starting point is 01:49:20 So the piece of paper is worth zero. so all in it comes to over 150 million dollars worth of fraud that happens and theoretically amex is on the hook for this now legally it's debatable like tino defrauded them so you know whether they should actually be on the hook or not is debatable but like they're american express they The CEO says, we're going to settle with the creditors. We're going to cover this. This scandal rocks Amex stock on Wall Street. So the share price drops by over 50%. And analysts and people out there think the company's not going to survive. Buffett, though, thinks otherwise. He sees an opportunity. So he and his new employees, they go around Omaha and New York and a bunch of other places, and they just start interviewing consumers and talking to them at banks and saying like, hey, what do you think of Amex?
Starting point is 01:50:16 Have you heard about the soybean oil scandal, the salad oil scandal? Are you still using the traveler's checks? Are you using the credit card? And consumers are like, I haven't heard of this. Scandal? What are you talking about? Of course I trust the traveler's checks. So Buffett figures that Amex can easily absorb all of these losses. Even if they covered the whole thing out of cash on hand, they have over $200 million of cash on hand, plus over $500 million of float from the traveler's checks business. Yeah. And this is a similar lesson that he learns from Geico, which is, look, all of this debt that the company has, that they owe out to these people with traveler's checks, as long as there's not a scandal, they're not going to have a run on us. They're not going to come at us all at once. It's a sort of portfolio distributed liability.
Starting point is 01:51:10 And so as long as I do my diligence and I assume that consumer confidence hasn't been rocked and there's not going to be a run on Amex, then hey, we're actually in good shape. So he makes a huge bet on Amex. point in time the partnership bpl buffett partnership limited has over 17 million in capital buffett puts 3 million into amex right away like a huge position at this time and eventually he puts 13 million in total into Amex and owns 5% of the company. Amex ends up settling the case the next year for $60 million. The stock goes through the roof, and they make two and a half times their money on the $13 million invested. So amazing win, second great investment of his career. And similarly,
Starting point is 01:52:09 second incredibly stupid decision. Once he gets up two and a half X, he sells it all. Brutal. Brutal. Brutal. He did not listen to our Sequoia Capital Part 1 episode. He did not. And this is something that he sort of saw, too, that is a departure from Graham and wouldn't really come about until later with Coca-Cola. But this is the first sort of twinkle of it, of Buffett really recognizing the defensibility, the moat that comes from brand. Because brand doesn't show up on a balance sheet, but it's a huge asset. And so it's one of these things where I think Buffett's starting to
Starting point is 01:52:51 flex a little bit and say, hey, I actually can analyze these businesses a little bit beyond the black and white numbers that are showing up on the financial statements by doing a little bit of a different form of diligence and assigning value to things that are a little bit less tangible than previous value investors have in the past. Yeah. I mean, Ben Graham, could you imagine talking to Ben Graham about brand and the value of brand? He would kick you out of his office. Ben Graham wouldn't even talk to you about product. He's like, if you're talking to me about product, I'm not interested in hearing your opinion on how the company's product, blah, blah, blah, show me that it's underpriced relative to book value. I can't imagine taking that to brand.
Starting point is 01:53:34 I want to know how many machines they have in the factory and what I can sell them for. Yep. Totally. So that's the Amex story. right around the same time in parallel buffett finds another cigar butt that he is just over the moon excited about and this one he hears about from a friend i think in new york dan cowan it's a failing new england textile manufacturer whose stock was selling for well less than the book value of assets. I think about 50%. Yeah. I think the... I have the numbers here. Yeah. So the book value of all the property, plant, and equipment and cash on hand at this. So Warren is just like, his eyes get real big, real, real big here. So what is the company we are talking about?
Starting point is 01:54:33 We are talking about Berkshire Hathaway. So Berkshire, the company was really Hathaway, had its origins way back in New England whaling times, like Moby Dick style. Which, side note, I tried to read that book once and I was like, oh, this will be cool. It's like a whaling adventure. It's an American classic. That is the most difficult book I've ever tried to read. I got like 50 pages in and I was like, no. It's your intelligent investor. Yeah, totally. It was the security analysis, but I needed the intelligent investor version of it.
Starting point is 01:55:07 There you go. Yeah, I mean, I think the way to think about New Bedford was like, they were an industry town and their industry was whaling and whaling oil. And then when they sort of pivoted as a town and needed a second industry, textiles sort of cropped up based on all the competency and talent and labor and stuff that they had in the town. The business leaders in town sort of collectively decided that textiles was going to be the thing. And we think about whaling now, and it seems barbaric, and it totally was. But it was the biggest industry in America. So New Bedford, Massachusetts, was the wealthiest town in America during the whaling years.
Starting point is 01:55:43 I did not realize that. Yeah, this was not like some little thing. There's a reason why Melville wrote his novel about whaling. So in 1888, after the whaling business was in decline, thankfully, because it was horrible, Horatio Hathaway and Joseph Knowles found Hathaway Manufacturing Company, which would then go on to acquire and merge with a bunch of other mills over the years. There's just sort of one problem with this business plan that the elders of New Bedford come up with, which is that building textile mills in New England was a
Starting point is 01:56:16 really, really dumb idea. Really dumb idea. Why is that? Because if you think about it, what do textile mills do? They take cotton, raw cotton. From the South. You know, from the South and they turn it into, you know, yarn, finished products, etc. Berkshire Hathaway eventually would become, I think, the largest or one of the largest producers of men's suit linings. Yep.
Starting point is 01:56:43 Synthetics too, like polyester. Yeah, synthetic. So you're importing this cotton from the South, right? That means that the cotton's got to get on ships and come up to New England. Well, if you're going to put a bunch of cotton on ships, you could also send it to places that have a cheaper cost
Starting point is 01:57:00 than the former wealthiest town in America. Or just not put it on ships. Well, not in the beginning. In the 18 in America. Or just not put it on ships. Well, not in the beginning. In the 1880s, you had to put it on ships because the climate in the south, the humidity was such that you couldn't... There were problems with producing the cotton. Ah, so they needed to send it to some cooler climate. You needed to send it to a cooler climate, but you didn't need to send it to New Bedford, Massachusetts. It's still like, okay, it's not great off the bat. But then in the early 20th century, industrial air conditioning is invented.
Starting point is 01:57:30 And now you don't need to put it in ships at all. Like just build the factories, the textile mills there, which people did. So the business is kind of limping along, but it's been operating for a long time. So there's like a lot of mills a lot of plant and equipment there is a decent amount of cash on hand by this time in the 60s it's run by a descendant of knowles named seabury stanton and stanton he's like the don quixote figure of like the new england textile business industry he is all he sees himself as like preserving the legacy the wonderful institution of great textile manufacturing in new england and he is
Starting point is 01:58:16 going to do everything he can to protect and bring the industry back to his glory days so he is every year just spending millions of dollars outfitting all the mills with all the latest technology, doing everything he can to bring back the glory days. Yes. He has not once heard of the sort of like Buffett-esque notion of, you know, what's your return on invested capital in the business? No, no, no, no, no. Completely foreign concepts to him. If we have capital, spend it. Just pour it into the business. Pour it into...
Starting point is 01:58:47 He's like a noblesse oblige. So Warren hears about this from Cowan and he's just like, oh, this is going to be amazing. I'm going to make so much money here. He starts buying the stock. Seabury, once he finds out that Buffett is buying the stock, he starts buying the stock himself. He's like, oh, I don't want anybody taking my baby away from me, let alone these guys that have a reputation of being corporate raiders. And at first, Buffett is happy about this because he doesn't really want to own this company. He's
Starting point is 01:59:19 like, oh, good. The price is going up. Once it gets to a certain point, I'll sell. And if I sell to Seabury, like all the better, I don't really care. So he goes and he meets with Stanton. They discuss the company making a tender offer to buy outstanding shares, in particular Warren's shares. And they have, according to Warren, they have a handshake deal at $11.50 a share. And Warren says, great. If you launch a tender offer at that price, I will sell my shares. He goes back to Omaha, gets a letter in the mail. Tender offer is announced at $11.38.
Starting point is 02:00:03 So what's that? 11.37, 3.8, something like that? Yep. So 12 and a half cents a share less than what they talked about. And I still don't understand. I've read a lot about this. Nobody, including Warren, can really seem to explain why Warren gets so worked up about this because that's not in his personality like he cares a lot about money but it's not in his personality to get worked up about things or to get emotional about stocks but he goes off the deep end he is like pissed the best explanation i've seen is sadly his father howard was was dying around this time and passed away right around this time and must have been affecting Warren.
Starting point is 02:00:48 Well, and Buffett is also, you know, he's built a lifetime reputation on doing right by his word and in dealing in good faith. And I have to imagine that, you know, facing off against someone who is not dealing in good faith and is sort of reneging on an agreement that can't sit well. Totally. Although, you know, the Munger version of what to do here would be when somebody deals in bad faith, you just don't deal with them. Warren, you know, it would have been completely understandable to say like, all right, fine, whatever. I'm just going to sell my stock at 11 and three eights, get out of this, be done with it, still make a lot of money. If you want to fight, it would be also totally rational to just hold the stock and say, I'm not selling. Instead, Warren says, screw you. I'm going to launch a
Starting point is 02:01:40 tender offer for your shares, which is so uncharacteristic for him. He starts canvassing the entire shareholder base, trying to get anybody to sell him shares. He is on a mission like a man possessed that he wants to get control of Berkshire Hathaway and kick Stanton out of his company. And this is like a big-ish company at this point. I think it's something like 15,000 people work in the mills. Yeah, it is not a small company. It would become a small company, but it is currently a large company. Warren gets enough shares to get himself elected to the board. The next month, he stages a boardroom coup, essentially, also very uncharacteristic of him. He forces Stanton out and installs himself as chairman. He's won. And his prize is this super crappy company. And it's not like, what's
Starting point is 02:02:44 he going to do? He could shut down the mills, but then he's got to lay off 15,000 people and have the whole town of New Bedford hate him. But then what's he going to do with the buildings? He's going to sell the buildings to whom? He's going to sell the equipment to whom? Right. The whaling industry is done. Every other textile manufacturer is also not doing great at this point. It's a pretty terrible asset to own, other than if he really could have liquidated it for book value, then awesome. But frankly, he couldn't have. And he's got this reputational thing, which I think we're seeing come into play
Starting point is 02:03:14 here, and we'll definitely see more of it in the second episode in the series, which is Buffett deeply cares about his reputation and will ultimately derive a tremendous amount of value from his reputation. And so he doesn't want to be seen as this raider who comes in and destroys the local economy and shuts down the mills. And so he basically doesn't. He makes a deal with himself, with the rest of the company, with others. And he's like, look, we're just going to, I think, you probably know better than I do, but basically not continue to invest like crazy, only make very smart investments, eventually make no additional investments into the company, but at least keep it running. Yes. So he would say to Alice in the
Starting point is 02:03:55 snowball about this, about Berkshire, quote, so I bought my cigar butt and I tried to smoke it. This is amazing. You walk down the street and you see a cigar butt and it's kind of soggy and disgusting and repels you, but it's free and there may be one puff left in it. Berkshire didn't have any more puffs. So all you had was a soggy cigar butt in your mouth. That was Berkshire Hathaway in 1965. I had a lot of money tied up in that cigar, but I would have been better off if I'd never heard of it in the first place. Oof. What did you say at the top of the show? It cost him in terms of compounded opportunity capital? So yeah, in 2010, he did the math and claimed that not only was purchasing Berkshire
Starting point is 02:04:41 the worst, biggest mistake of his investing career, but had he taken the money that he put into Berkshire and instead just invested it directly in an insurance company, by 2010, he figures he would have made about $200 billion in incremental returns. But like Steve Jobs said, you can only connect the dots looking backwards, not looking forwards. And now there's an energy company that bears its name and a real estate brokerage that bears its name and on and on and on. if he hadn't bought Berkshire, I don't think he would have made his third great investment, or at least wouldn't have made it in the same way and figured out the same lesson from it that really drove the entire rest of his career and what Berkshire Hathaway would become. So the next couple of years, despite all this Berkshire nonsense, things go great. Thanks to American Express, at the end of 65, the partnership has
Starting point is 02:05:45 $37 million in assets. Buffett's net worth is about $7 million. And that year, 1965, the Dow did 14%. And of course, Buffett's partnership did 47%. So still not only beating the Dow, but positive every year of its existence so far. Crazy. So all this success is sort of building up and weighing on Warren. So in January of 66, thanks to now knowing from you that on December 31st was the day that partners could take money out or put money in, on December 31st of 65, partners invest another $6.8 million in the partnership. Wouldn't you? Yeah. All in, baby. So for the first time, Warren doesn't know what to do with all the money. He starts setting aside some cash reserves. He's never done this before. He's always been 100% invested. And he starts to worry that
Starting point is 02:06:46 he might not be able to find enough good investments for all the capital he now needs to play. As he is cautioning in his letters every year. Yep. So he closes the partnership to new capital at that point and says, not going to take any more capital, continue to invest this in compounding, but there's danger in getting too big. I might not be able to perform in the same way. This is like a disciplined seed stage venture capitalist saying, no, I don't want to grow my fund size. I don't want to have to change my strategy and invest in different things. I want to stay true to the thing that I'm good at. Yep. So this is, before we get to his third grade investment, I think maybe in part because of this mindset of like,
Starting point is 02:07:31 I'm going to stay true to do what I'm good at. He makes like the biggest missed opportunity ever, maybe in history. This is, I was teasing Ben over the last couple of days, texting him saying, I've got something in this episode that I don't know if you know, but is just the most unbelievable thing that you will never imagine.
Starting point is 02:07:52 Lay it on me. In 1967, he writes his partners saying that he's introducing a new ground rule to the partnership. And this one is quite literally the opposite of Don Valentine. He says, we will not go into businesses where technology, which is way over my head, is crucial to the investment decision. I know about as much about semiconductors or integrated circuits as I do about the mating habits of the tranched. It's a Polish word.
Starting point is 02:08:27 It means beetle in Polish. Typical, you know, Warren way with words here. This is very unfortunate. Very. What was the company? Very unfortunate decision to make. Let's see, 1967. It predates Microsoft by by seven years predates apple
Starting point is 02:08:47 uh it's way after ibm what's around this time deck or no it's post deck oh no you'll get it if you think about it enough i mean is it in valley origins we've talked about it a lot early sequoia investment uh just pre sequoia sequoia was started in 72 but this is all the the crew that down down the rock investment it is an arthur rock investment is it intel we're talking about intel here oh no way get this so buffett at this point is on the board of grinnell college in iowa he's a trustee of grinnell college which by the way he was introduced to by suzy uh suzy became an incredible civil rights activist and grinnell college was involved in the civil rights movement and uh martin luther king spoke at grinnell college six months before he was
Starting point is 02:09:45 killed. And Susie brings Warren to the college to listen to King speak. And like Warren is like, wow, incredibly moved by Dr. King. And so he decides after that to join the board, they were trying to recruit him to,
Starting point is 02:09:58 to join the board. And, um, so he does, do you know who else was on the board? One of Grinnell College's most famous alumni alongside Warren Buffett. Noyce or Moore or... Bingo. Robert Noyce. Wow.
Starting point is 02:10:15 Alumni of Grinnell College, inventor of the integrated circuit, part of the traitorous who left Shockley Semiconductor to start Fairchild and then co-founder of Intel with Gordon Moore and Andy Grove is on the board of Grinnell with Warren. Not only that, but Warren, of course, chairs the endowment investment committee at Grinnell, right? Of course, that would make sense. When Noyce leaves to start Intel and Arthur Rock is putting the deal together to finance Intel, Noyce brings it to the investment committee at Grinnell College and says, hey, there's a $100,000 piece. I think Grinnell should invest in this company. I think this is really going to be big. I know what I'm doing.
Starting point is 02:11:06 He saw the deal. Warren approves the investment. And Grinnell does invest $100,000 in the Intel seed round, effectively. But Warren never goes near it for the partnership for himself. And in fact, says, I will never invest in technology companies. Unreal. This is unreal. And basically held to that for another 45 plus years. Totally.
Starting point is 02:11:33 Not until Apple. And I think, well, I haven't done the research yet. I think Apple bubbles up within Berkshire from Todd Coombs, not from Warren. I mean, talk about sins of omission. This is before Sequoia. Imagine if Warren had financed Intel. Warren Buffett could have been Warren Buffett plus Sequoia Capital. Wow. And realistically, what would he have done with it if he did invest in it? So first of all, he's never invested in technology business to this point.
Starting point is 02:12:11 He's never invested in something that early, right? Everything he's bought has been these public, they're pieces of public companies. Yep. Established on cashflow businesses. Yep. The Buffett partnership doesn't wholly own any businesses. So it doesn't even own anything private, right? Every single thing is a SEC registered. Well, Berkshire is now private at this point. Okay. I'm just trying to do a little bit of math on like, would he have held it? How long would he have held it? Right. You know,
Starting point is 02:12:40 all of these things. But here's the thing. Warren always justifies not doing technology investments by his whole circle of competence thing that really is a Charlie Munger thing, but that Warren adopted. I stay within what I know, my circle of competence. I know the boundaries of my competence. This doesn't make any sense to me because he invests in plenty of businesses that he doesn't know anything about at the beginning, like textiles, like insurance, you know, like retail. Yeah. And the question is, are the dynamics in those businesses more closely related to each other than they are to technology businesses? Like are high growth pre-product market fit or like pre-scale technology business is just so completely
Starting point is 02:13:25 different yeah i think that's maybe what warren thinks but he's got some kind of mental block here because like with intel you got noise and more and andy grove coming from fairchild like you know what fairchild is it's a staff like it's an amazing business and they've like we've got the thing we're gonna basically dethrone i don't know anyway i just read this and i was like jaw on the floor it also goes along with his notion of independence of thought that like he doesn't really care what other people think about a company that if he doesn't understand it from first principles in a way that he's sort of gonna build it up from fundamentals then it's not his cup of tea and he's not investing.
Starting point is 02:14:07 I mean, that is a very, all this sounds like Warren Buffett to me, but it turned out to be a bad decision. It does. I mean, that's Warren for you. So anyway, back to the story. I just thought that was so amazing. Yeah. So Berkshire, meanwhile, meanwhile unlike intel is quickly becoming a
Starting point is 02:14:27 major problem buffett of course stops stanton's you know investing in the business but once you stop investing like they were already uncompetitive now they're wholly uncompetitive and they're just you know losing money so he says like gosh, I got to do something. Berkshire is going to burn through all of its millions of dollars of cash reserves if I don't do something here. And I don't want to shut the business down, as we were saying. Right. So he starts thinking about, well, could I just buy something else within Berkshire, use the money that's sitting there, and essentially just transform the business around it. So he starts looking around,
Starting point is 02:15:11 and there's a company right there in Omaha that he's been eyeing for a while called National Indemnity. And this is the third great investment where we're essentially going to leave the investing portion of this story. And National Indemnity, David, to me, sounds like an insurance company. Would that be right? That would be right. It is run by Jet Jack Ringwald. All right, listeners, our next sponsor is a new friend of the show, Huntress. Huntress is one of the fastest growing and most loved cybersecurity companies today. It's purpose built for small to mid-sized businesses and provides enterprise grade security with the technology, services, and expertise needed to protect you.
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Starting point is 02:17:23 the G2 rankings as the industry leader in endpoint detection and response for the eighth consecutive season and the industry leader in managed detection and response again this summer. Yep. So if you want cutting edge cybersecurity solutions backed by a 24-7 team of experts who monitor, investigate, and respond to threats with unmatched precision, head on over to huntress.com slash acquired or click the link in the show notes. Our huge thanks to Huntress. Okay, so back to national indemnity and Jet Jack Ringwald. So what national indemnity does, they're very different than GEICO. Indemnity national, they insure super esoteric risks. Geico wants the boring,
Starting point is 02:18:10 safe driver, low risk, wide aggregate insurance. These guys want the hole-in-one policies, like what we were talking about on the Virgin Galactic episode with the XPRIZE. They would be insuring the XPRIZE. They want the riskiest, craziest, wildest stuff out there. As Jet Jack was famous for saying, there's no such thing as a bad risk, only bad rates. And of course, he's right. You can price anything as long as you price it right. And they were very good at pricing risks. And Jack famously, he would personally go dig into, there's some story about they were once insuring a settlement on a murder case or something like that. Whoa. Maybe it was a murder case or maybe it was something. And he went personally and did a bunch of detective work to figure out how likely it was that the case was going to go one way or the other.
Starting point is 02:19:09 And then he praised the risk. And they happened to be right down the street from Warren's office in Omaha. I feel like half of the Berkshire Orbit companies are like, oh, Warren happened upon them in Omaha. And they happen to be these like best-in-class businesses it's like it's unbelievable little nexus it's so folksy yeah it's hilarious and differently in how they did this thing geico but similar to geico national got to use its float for a super long time because most of the policies they were writing never cashed in like they were the type of things they were ensuring where like it was long tail stuff
Starting point is 02:19:51 like stuff that was very unlikely to happen so they just got used to the money for a long long long time jack though he's getting older he's considering selling the business but it's his baby he's super super fickle about it. He wants to sell, but he doesn't really want to sell. And he'd make noises about it every now and then. Warren knows all this. So in February 1967, he catches him in sort of a dour mood. They're having lunch or something at some point.
Starting point is 02:20:21 Warren's courting him. And they work out a deal in 15 minutes, minutes or less to sell your company and warren's like i'm gonna buy this company for berkshire not the partnership this is it i'm gonna transform berkshire into insurance company so they hammer out a one-page deal at the price ringwell wanted no audited financials uh promise to keep the company in omaha promised not to fire any employees every literally gives jet jack everything he wanted like no reason to say no and they do it and jack even sticks around and continues running the business because he can't like disengage uh he's obsessed uh which warren wanted anyway so it's great. Puzzle piece. That's like a little learning
Starting point is 02:21:05 Warren's going to employ later. Yep. Yep. He's just adding to his quiver of tricks of the trade here. So it becomes part of Berkshire. And in doing this deal, it's unclear how much Warren thought about this ahead of time, or more like he was just looking for something to buy for Berkshire. But he of stumbles upon this is probably like the single greatest insight that Buffett has across his entire career of marrying an insurance business with first one in Berkshire but then many operating companies and so how how it works is, so he already knows going back to Geico that with the insurance business, you have float, you can invest the float, that's great. And then you can compound your capital for free, essentially.
Starting point is 02:21:58 The problem though, not that it's a problem, but the limiter on this is that you do need to keep some cash on hand as an insurance company because you got to pay out some policies. On any given month, you might need to pay some stuff out. So you can't just go invest all of your capital into other things. But if you actually combine an insurance operation with other non-insurance operating businesses, you can invest all of your capital, all of your float. Because an operating business both consumes capital, but also spits off cash. Also produces the capital. And so you can keep the capital from the float tied up in the operations of operating businesses and then buying more operating businesses to attach. And then if you ever need to pay off claims, well, you just pull a little
Starting point is 02:22:58 capital over from the cashflow every month that's coming out of, say, a railroad or say, like, you know, anything that's very predictable, like a candy store or a Dairy Queen or, you know, what have you. This is brilliant because this now enables Warren through this insight to start building up a two-sided flywheel of more and more insurance businesses and operations that generate more and more float that he can then invest that capital in more operating businesses, which generate more monthly cashflow, which enables him to take on more and more float. And you can start to see how this ping pongs back and forth. He actually writes a paper after the national acquisition, where he talks about the capital requirements for insurance companies in this insight. He says, by most standards,
Starting point is 02:23:56 national indemnity is pushing its capital quite hard. It is the availability of additional resources in Berkshire Hathaway that enables us to follow the policy of aggressively using our capital, which on a long range basis should result in the greatest profitability within national indemnity. Berkshire could put additional capital into national should underwriting turn sour. So boom, Berkshire is still a dog, but the insight was huge. Like he can go out and just run this playbook all day long. It's amazing. Right. So this is the beginning of Berkshire morphing from a series of textile mills into a holding company that has all these incredible cashflow flywheels happening inside of it. Yeah. And it's not just a holding company, unlike the nifty 50 conglomerates of the 60s, which
Starting point is 02:24:50 were just like holding companies for the sake of being holding companies. Right. It's a holding company with a purpose. Right. Like these companies actually benefit each other rather than just, hey, we have a whole bunch of capital, so we're going to roll up companies that never really interact at all. Yep. Yep.
Starting point is 02:25:07 It's brilliant. And I should say, it's not like the products interact. It's not like the managers meaningfully interact. The way that, and this is a little foreshadowing here, but the way that Berkshire will eventually run is capital is managed by the central head office. And when a business needs cash or produces cash, it goes to the head office and the capital allocation is done there. But all the actual operations of the businesses are done inside the business. And so it's this insight that the synergies or the flywheels or
Starting point is 02:25:37 the connectivity, whatever you want to call it, don't have to happen from the managers of the businesses actually dealing with each other. It can happen at the capital allocation level. Yeah. And it also gives Warren, you know, look, Warren is already a what's in a generation talent when it comes to capital allocation, but it gives him this huge margin of safety because back to the Ben Graham, you know, concept, he doesn't have to chase cigar butts anymore because his cost of capital is way lower than anybody else out there. He's got all these policyholders lending him money for free in a non-dilutive way. It's not really debt. It's not really equity.
Starting point is 02:26:17 It's just free cash that he gets to play with. Yep. So he can go buy businesses and graft them onto this flywheel. And he has this margin of safety where even if he does make great investments and great purchases, but even when he doesn't, he's still benefiting from it because he's adding on good pickup for Buffett too, because he's the master of probability. I mean, if we go back and look at Amex, the market was scared off because there could have been a run on Amex. But Warren looked at it probabilistically, figured out the probability of it actually happening was low, assessed the expected value, multiplying the probability by the sort of potential outcome, and was like, oh, this is an expected value positive bet with
Starting point is 02:27:03 a margin of safety. And he's just a genius probabilistic thinker. And so when you apply someone like that to owning an insurance company, not only is he a brilliant probabilistic thinker, an individualistic decision maker who doesn't need third parties to give him social proof that something's a good idea, now there's this third leg of the stool also, which is sort of this master capital allocator. So the capital allocation, the probabilistic thinking, and the individualistic decision-making, he's now got these three crazy tools at his disposal. And owning an insurance company is awesome for someone like that.
Starting point is 02:27:40 Yeah. And he's playing with a stacked deck here. He can't lose. So no wonder he becomes the best investor of all time. Well, so we're about to see some pretty excellent returns here through 1967 and 1968. The Dow does well in 67. It's at 19% return that year. We're starting to kind of see some go-go action going on in the market. 1968's a little cooler, but it's 7.7%. Across those years, Warren did 36% in the Buffett partnerships in 67, then had its best year ever with a 59% return in 1968. He's untouchable. He's like Steph Curry. He's just draining threes here. I mean, if we look all the way from 57 through 69, the Dow, the compounded results of the Dow were 153%. The compounded results of the partnership were 2,795%. That's a 28X that Warren did over the 12 years
Starting point is 02:28:48 of the Buffett partnership. He's just like playing out of his mind. Yeah. Unreal. Wow. But as hopefully we've painted on this episode, you know, there's probably the best quote. I don't think we said this at the top of the episode,
Starting point is 02:29:04 but probably the best quote. I don't think we said this at the top of the episode, but probably the best quote about Buffett that has ever most apt quote that has ever been said about him was in a Forbes piece that came out, I think right around this time, which, and it says Buffett is not a simple person, but he has simple tastes. And so hopefully we painted a picture here of like, he's a really complex dude. Like, you know, he comes across folks, he drinks his Coke, he eats his peanut brittle, but he doesn't use a computer for his
Starting point is 02:29:37 analysis. But like, there is deep, deep analysis. Yeah. And there's a lot of there's a lot of psychology going on in his head so you think like i mean this insight this whole thing about insurance the float the flywheel and the operating businesses this insight should have and did drive the entire rest of his career like the next five decades is this but he doesn't see it. He's really worried at this time. What started a few years ago of, I don't know that I can invest all this capital in the partnership. I don't know that I can keep generating these returns, close the partnership to new capital. I'd have to go buy really big businesses or buy businesses outright to deploy this much
Starting point is 02:30:25 capital. And I don't have access to that. These are the types of businesses we can buy and we buy smaller shares of them. Yep. So in 67, he writes a letter to the partners saying, quote, I am out of step with present conditions. On one point, however, I am clear, I will not abandon a previous approach approach the cigar butt investing strategy whose logic i understand although i find it difficult to apply in the current environment even though it may mean for going large and apparently easy profits to embrace an approach which i don't fully understand have not practiced successfully and which possibly could lead to substantial permanent loss of capital.
Starting point is 02:31:08 He's mentally struggling here with this dichotomy. Times have never been better, and he's never been more worried. Yeah. I mean, he is Ben Graham through and through at this point in his life. It's rule number one, don't lose money. Rule number two, see rule number one. And then you also have this thing going on where, because everything is so tied to the purchase price rather than the betting that you'll be able to generate a positive outcome, his mood is tied
Starting point is 02:31:32 to purchase prices. So even though everything's going up, he's looking at it like, this sucks. I can't find anything attractive to buy. And his mood is very much inverse of the market. And he's feeling, I think, like, I've got so much to lose now. I've got all these gains. He's not playing like he's got nothing to lose anymore. He's playing like he's got everything to lose. So he's in such a bad place that even after this brilliant national indemnity pickup for Berkshire, in 1968, he tries to unload Berkshire. He tries to wholesale sell it to Munger and David Gottesman, who was an investor in the partnership. And fortunately for Warren, they're either too smart or too dumb to take him up on it. In typical Charlie fashion, Charlie's looks of it is like
Starting point is 02:32:26 you're telling me you want to sell this thing and you want me to buy it knowing that you want to sell why on earth would i buy something knowing that you want to sell and warren's like the mutual admiration and respect there is so telling so telling so. So telling. So by mid-1969, Warren's like, he's done. He starts making plans to wind down the partnership. He's dejected. He's going to hang up his spurs. After his greatest year ever. After his greatest year ever. Definitely, there was some tension with Susie as well, where Susie was like, we're worth many, many millions of dollars. What are you doing here? And interestingly, many millions of dollars, but he's still kind of an unknown person. Wall Street doesn't yet know the name Warren Buffett the way that they would
Starting point is 02:33:18 in the next couple decades. And he's not sort of being called on. He's not a celebrity investor. He's not informing the public on investing. This is very much just about staying private and making money. Yep. Yep. So on Memorial Day, 1969, he writes a letter to the partners and he says, if I am going to participate in the investment business publicly, I can't help being competitive. I know I don't want to be totally occupied without pacing an investment rabbit all my life. The only way to slow down is to stop. And then he says he's giving notice of his formal retirement at the end of the year. He's going to wind up the partnership, distribute out all the securities to the partners in the beginning of 1970.
Starting point is 02:34:08 That's it. He's done. He's walking away. He's like Jordan. He's going to play minor league baseball. That's a very apt analogy. That's exact. This is the last dance.
Starting point is 02:34:21 Except it's not really the last dance. The partners are shocked. They rightly never thought Warren could give up the game. Of course, he can't give up the game, as we'll see next time. They ask Warren what to do. He thinks about recommending them to Charlie, but Charlie at this point is like, I don't know. I don't want a bunch of new investors either. I'm worried about the market too. So he sends the big investors to David Gattisman at First Manhattan Bank in New York. His big firm can manage big clients. And the small one, the small investors, he ships over to Bill Ruane, who had back from his class
Starting point is 02:34:59 with Ben Graham. Bill had just left Kidder Peabody and was setting up his own fund, the Sequoia Fund, not to be confused with Sequoia Capital, but equally incredible performance over the last 60 years. And that's kind of where he leaves it. So January 1970, he liquidates all the public securities. He unwinds the partnership. At this point, he owns 26% of 26 of the partnership he gets 16 million in cash 18 of berkshire 20 of diversified retail company which was a joint venture he had with charlie owning uh department stores ill-advised place to invest and we keep mentioning charlie here do not worry stay tuned we will have the
Starting point is 02:35:45 full munger story in part two in part two and uh two percent of blue chip stamps which was another charlie jv and that's it he also owns the omaha sun which was like a vanity purchase uh to get back to his newspaper roots and the partners have to decide with these private companies, Berkshire, Diversified, Blue Chip, and The Sun, whether they want to sell their stake. And Buffett says he's happy to buy their stakes from them if they want to sell or they want to keep them. So he writes a long FAQ to the partners, including, should I hold my stock in the private companies? To which he writes, all I can say is that I'm going to do so, hold the stock, and I plan to buy more. So with that cryptic statement, he drops the mic. He's out. Out of the game.
Starting point is 02:36:43 And he owns how much of Berkshire Hathaway at this point? 18% as he rides into the sunset. And I think that little cliffhanger is probably a great place to leave it on history and facts for this first half of Berkshire Hathaway. I don't know. We're at about three hours. Do you think that's enough? Should we go another hour? We could talk about the part after this where he tries to
Starting point is 02:37:07 figure out what to do with his life while the market is doing crazy things or the little bit of warm water that he gets into with Charlie and the feds. But maybe let's hold on that and we'll start part two off with some of that wandering pre-going all in on Berkshire Hathaway. Back Lake Jordan, we're in the four or five. Yep. Well, boy, do we have some fun playbook things to dive into this episode. The first one that I have, I actually, I decided to leave Berkshire land for a moment to illustrate
Starting point is 02:37:44 the point. So the point that I wanted to make is sure Warren Buffett is really into compounding. Like I think that would be an understatement and everyone in the audience is probably chuckling if they've made it with us that far. Another fascinating thing is David, you just mentioned he took this distribution in cash at the end of the wind down. And what I'm thinking is, David, you just mentioned he took this distribution in cash at the end of the wind down. And what I'm thinking is, ah, that's got to kill him to have to take these transaction costs, these taxes. He must have really wanted to wind down the partnership to make that happen. And to illustrate the point of how much transaction costs and taxes can interrupt the beautiful thing that is compounding.
Starting point is 02:38:31 I went to a paper that was written in May of 2020 from the Yale School of Management by A.J. Wasserstein, Mark Agnew, and Brian O'Connor, who are collaborators with someone that we have had on the LP show. David, do you know who that person is? Hamilton? Will Thorndyke. Will Thorndyke. I should have gotten that. Author of The Outsiders, who came on our book club. Of course. Will is awesome. And they did some great analysis in this paper called On the Nature of Long-Term Holds, where they basically ran a little simulation and showed what would happen if you held something that had continuous compounding for 25 years and you paid taxes once in year 25, or if you had continuous compounding happening where you paid taxes every five years,
Starting point is 02:39:14 basically if you withdrew in cash and then reinvested in the exact same or an equally producing asset. And is this assuming taxes are all long-term capital gains? Yep. Yep. It's assuming 25%, which would be some combination of federal capital gains and some state tax as well. So if you invested $1 and just let compounding do its thing for 25 years, you would end up with $24.9 at the end. And this is assuming a compounding rate of 15%. So you take your dollar, 25 years later, it's worth $25. Now, if you pay taxes every five years, that same dollar is worth $16.8. So it's a 50% increase in the amount that you are left with at the end if you just don't interrupt compounding by doing the thing that all humans want to do, which is manage
Starting point is 02:40:13 the money, do stuff, be active. And I think that it's this brilliant insight that Warren has sort of like begun to have here. I think in the Buffett partnership, he moves stuff around much more than he later would in Berkshire Hathaway. But this sort of uninterrupted power of compounding, you know, taxes, transaction costs, whatever the things are, if you can find yourself betting on a winner and just let it ride, that is the very best strategy you can possibly employ. And it feels to me at the end of this story, he's really starting to grasp that. Yeah. Well, it's kind of like... So there's this great... This is way out there in left field, but hey, we're three hours into this episode, so who knows how many people are still listening. There's this great book called Transitions by William Bridges, and it's wonderful and it's about
Starting point is 02:41:06 psychologically dealing with transitions in your life even if it's like a good transition like getting married or or having a kid or you know um and bad transitions too like big changes in your life and the whole theme of it is that when you have a transition, like the old you needs to die before the new you can arise. And to my, I kept thinking about this through this story here in this part one of like, Warren was so successful. He was the most successful Ben Graham disciple that there was more successful than Ben himself, but that wasn't gonna work
Starting point is 02:41:47 anymore and he needed to get to start to understand these things that you're talking about and he needed to symbolically you know die the old warren to have the new warren arrive and i think that's what happened here with the closing down of the partnership, whether he knew it or not, almost assuredly he did not. He needed to close the chapter on like that part of his life to start to embrace some of these very different philosophies. Yeah. It's fascinating. That's a really good point. I've never thought about that sort of like literal, let the old you die thing that way. It's a really good point. I've never thought about that sort of like literal let the old you die thing that way. It's a really good book. Recommend it to anyone. Well, speaking of Ben Graham, this notion of independence of thought, there's a Ben Graham quote that the stock investor is neither right nor wrong because
Starting point is 02:42:36 others agreed or disagreed with him. He is right because his facts and analysis are right. And this is something that I think as a venture investor is so difficult, because so much of the success of a company when you're investing in it depends on its ability to, in the near term, raise future capital from someone who is not you. So it encourages this sort of herd mentality of, do other people perceive this to be a hot company in the same way? Whereas what Ben Graham is looking at is the complete opposite side of this spectrum, no growth at all, exclusively looking at cigar butts. It's like you have to hang your hat exclusively on your independent analysis,
Starting point is 02:43:17 which is way easier to do when you have a book value staring you in a face and you're only going to do basically a one-time transaction on it. But it is, I think, a thing, this sort of independence of thought, and it's something that we can all bring a little bit of Ben Graham into our lives. And it's funny because the positive and the negative hit you in different ways. When other people are telling you you are right, it's very easy to accept the idea that you are right. When other people are telling you you are wrong, you know that, hey, maybe what I'm supposed to do is be contrarian here and trust my gut. And it's funny how you want to say, well, look, just because other people are telling me I'm
Starting point is 02:43:54 wrong, it doesn't mean I'm wrong. But if other people are telling me I'm right, I'm definitely right. Totally. I think you raise a really good point in there too two good points one yeah we could all use a little more ben graham in our lives but people talk about value investing in venture and blah blah blah and like you know some people try to do it other people bemoan why it doesn't happen you raise a really really good, which is that it kind of can't because you need other people to believe too. And unless you're going to be willing to just wholly finance a company yourself. But even then, that's A, a slippery slope. But B, the company needs to recruit employees. It needs to recruit partners. It needs to recruit customers. You've got to be bringing people into the fold. You've got to in a growth company and in a very small growth company,
Starting point is 02:45:07 especially, you cannot be the only believer. Otherwise, it won't work. Yeah. Which maybe is a reason why, as painful as it is to go back and talk about it, maybe is why Buffett investing in Intel and technology never would have worked in the first place. He just wasn't in a mindset to be able to think like that. Yeah, it is a completely different way of thinking. Well, speaking of not being in the right mindset, Buffett spinning down the partnership in its very best year ever, after its very best year ever, this is sort of like there's a boom time going on, and that's a terrible time for Warren to be buying. And I think that the classic Warren Buffett aphorism, be fearful when others are greedy and greedy when others are fearful,
Starting point is 02:45:54 springs to mind where it's easy to say this guy shut down his investment partnership when everyone else was being greedy. He did not- When he returned 50 plus percent that year. It's crazy. Like what most people would say, let's go raise so much more capital to deploy. It is like a really adherent to principles approach of, you know, if you truly do believe the fearful when others are greedy and vice versa comment. There is no better illustration than that. Yeah. And interestingly though,
Starting point is 02:46:29 I bet he would probably also say it was the wrong decision. You know, I mean like the right decision in the long run because it enabled Berkshire, but like in a vacuum, like he was crazy. He should have kept going. Yeah, maybe. I mean, that's the whole sort of
Starting point is 02:46:47 Bill Gurley, enjoy every last minute of the upside. You never know when the downturn is going to happen. So you have to invest through all cycles. That's true unless you're Warren Buffett and you can actually pick the cycles. So far he has proven, and we will see in future years too, he is remarkably good at having a lot of cash when he needs a lot of cash and being fully invested when he needs to be fully invested yep that is true that is true don't time the market unless you're the oracle of omaha i think is the second part of that phrase well he does have the saying that uh i actually first heard from chamath of all people very different different approach than Warren,
Starting point is 02:47:28 although great in his own way. But the quote from him, it's not timing the market, it's time in market, which to your point would be like, do as I say, not as I do. He also says invest in index funds and goes out and is incredibly concentrated himself right yeah i mean it's it's funny listening i was watching the i'm gonna flash forward here a little bit
Starting point is 02:47:51 but i was watching the first recorded annual meeting the 94 annual meeting with he and charlie and he's remarking on um well sure if you have no conviction then you're any better than any fool at picking stocks you should go own as many stocks as possible. You got to be diversified. You got to be covered in case of downturns. If you feel like you're investing in managers who are excellent and have fortified their businesses so that they'll be excellent through all cycles, then you should own as few businesses as you possibly can. I own one. I trust the managers implicitly. It's just a very Warren Buffett quip. But for all of us who are taught diversification, that's another way of saying that we should all be reverting to the mean. And if you believe you actually have a gift and have an edge, then bet on your ability to perform superiorly, which he has done. Incredibly well. Yeah. A couple others here that I think are worth highlighting, and I'll save a lot of these that are better illustrated in part two.
Starting point is 02:48:52 I think the one that I really want to harp on here is Buffett's singular life focus and obsession is getting as much money as possible and watching it grow and doing it in the most ethical stand-up way possible on his own terms. And what we're witnessing is just the result of that singular focus, of that complete maniacal singular focus when applied by someone who is a genius savant at that and also has trained himself to become a master communicator and i think there's just very few examples in the world where someone truly is world class at something and is singularly focused on it and i think that when you have that that is when you have these you know 10 sigma events or i don't know how many standard deviations from the mean this is but it
Starting point is 02:49:44 is this performance is remarkable and enduring andations from the mean this is, but this performance is remarkable and enduring. And we'll talk about this in grading, but this is a 29.5% compounded return every year for 12 years. Partnerships, yeah. It is, you know, you mentioned Michael Jordan. I don't think that's a ridiculous analogy. And I think Jordan's singular focus on winning, I think, is a very reasonable comparison. He's naturally the best in the world, he is the hardest working, and he's singularly focused on it. So I think that's very apt. Totally. I just pulled up, there's a wonderful quote from Mike Moritz that I love that was in
Starting point is 02:50:22 the book Leading that he wrote with Sir Alex Ferguson. And it says, the great ones eliminate all distractions and focus only on what matters. Shut out the things that don't matter and don't let their time get stolen away. People forget how few hours there are in a year. You must focus on what's important
Starting point is 02:50:41 and not do what's not. I mean, we haven't talked about his work habits, but Warren is the singular embodiment of that. He sits in his office all day and he reads annual reports, period. For six plus hours a day, he's just reading. And the other hours, he's talking to Charlie. Right. And there's massive life trade-offs to that. Like if you've decided that that's the thing you want to do and that's what makes you happy, great. But do not pretend that it doesn't come without trade-offs because like for someone who wants a well-rounded life. Yeah, that's not it. You're not going to get it.
Starting point is 02:51:19 Totally. The last one that I'll highlight here and then I'll save the rest for part, because there's so many other things here worth discussing, but I think they'll be better illustrated by the full embodiment of Berkshire Hathaway as it is today, is the secrecy of his ideas. Not to get too much into power, but I think he was actually counter-positioned to every other stock picker who got paid to look smart in the short term warren did not care about looking smart in the short term his business was not that he wanted to make the most money long term so he stayed quiet about his ideas to like a religious extent and he never ever wanted to move the market or cannibalize that rare really good idea that he had by sort of showing his hand too early and trying to appear smart. And he didn't have that
Starting point is 02:52:06 national brand. He was never paid on commission or transactions. He aligned the business model with his long-term goal. And that was totally counterpositioned to the market. Yep. Totally agree. Aligning the business model. Yep. Huge. Only one I'd throw in there, which will probably also come up in part two, but I think it really came out here in part one is just like the, I say this all the time. It's the Sequoia capital. Let your winners run. Like selling Geico, selling Amex, those were massive mistakes. And as brilliant as all the things that Warren did and as brilliant as his performance was in this first part of his career, it's just impossible for me to look at it and think, man, it could have been 10 times better had he not made two very simple mistakes. And when you're saying just like Sequoia, you're talking about like the hard learned lesson
Starting point is 02:53:05 of selling Apple and making a $6 million profit on it. Yep, yep. So true. We want to thank our longtime friend of the show, Vanta, the leading trust management platform. Vanta, of course, automates your security reviews and compliance efforts. So frameworks like SOC 2, ISO 27001, GDPR,
Starting point is 02:53:26 and HIPAA compliance and monitoring, Vanta takes care of these otherwise incredibly time and resource draining efforts for your organization and makes them fast and simple. Yeah, Vanta is the perfect example of the quote that we talk about all the time here on Acquired, Jeff Bezos, his idea that a company should only focus on what actually makes your beer taste better, i.e. spend your time and resources only on what's actually going to move the needle for your product and your customers and outsource everything else that doesn't. Every company needs compliance and trust with their vendors and customers. It plays a major role in enabling revenue because customers and partners demand it, but yet it adds zero flavor to your actual product. Vanta takes care of all
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Starting point is 02:54:54 And thanks to friend of the show, Christina, Vanta's CEO, all acquired listeners get $1,000 of free credit. Vanta.com slash acquired. Well, all right. As a little precursor to grading here, let's do a quick value creation, value capture. On these episodes, we always compare how does the value that they create compare to the value that they actually capture? Is it very little like Wikipedia? Do they capture a lot like Google does? And then, of course, a second part, how does the value created for the world, not just for shareholders, compare to any value destruction? So sort of talking from an ethical, moral perspective. Well, on the first one, David, you might say, well, Warren Buffett, he's a pure play investor. So that by default means
Starting point is 02:55:35 he's just capturing as much value as he's creating. He's not out there innovating and creating a new product for the world. He's not a value creation type person. So I'm curious your thought on that. Like on part two, that will definitely not be true. Like I think Berkshire Hathaway from this point forward will have lots of value creation to talk about. But what about up to this point, to 1970, you know, what companies created value for the world
Starting point is 02:56:01 that otherwise wouldn't have created net new value because warren was involved yeah well i mean and even stepping back and looking at the whole ben graham entourage and cigar butt investing like you could make a super real argument that it's all that is value destructive investing coming after companies and breaking them up and liquidating them like there was a going concern providing value to customers that is no longer going. And not employing people. Yeah, there was definitely some value destruction here. Now, I think you could also argue about the cigar butt investing in Ben Graham that before him and them, there was just rampant speculation that was happening. And that's ultimately value destructive for everybody too.
Starting point is 02:56:52 So he did lay the groundwork for fundamental investing, value-based investing in the purest sense of the word value, not as anti-growth, but as like true investing in the purest sense of the word value, not as anti-growth, but as true investing in value as opposed to speculating. So that's all great for the world. Right. If you think about all the pensions that invested from the Graham era through today that generated money for the people whose pensions they support like that's awesome to the extent that they had access to public equities that were no longer sort of just treated as lotteries yep so yeah and then warren you know gosh i don't know it was probably neutral to berkshire hathaway his
Starting point is 02:57:38 involvement like he stopped investing in the business, but the business was going to die any faster. That's a good question. It is interesting because the least charitable view that you can take on investors, like pure investors, is that you're just reallocating piles of money. So you're not creating new value for the world. And that's the least charitable in lots of ways i mean if you think about the ways that great venture investors are value add like yes there's something there to bringing a lot more than capital if you think that some of the things we'll talk about in part two where someone with a really strong reputation can sort of come in and save a business who you know has has is sort of in the midst of blowing up like a Salomon Brothers or something like that. That is much more than reallocating money from one pile to another. So you are
Starting point is 02:58:30 legitimately creating new value for the world. It's interesting though, up to 1970, where we've sort of covered here, I'm not really sure you could make an argument that what the Buffett Partnerships were doing was in any type of value creation. Yeah, I don't really think so. It laid the groundwork for a lot of value creation, but yeah. Yep. It's actually very interesting to examine in the financial sector, pure play investors, what else is value creative? If you increase liquidity in markets, that's value creative. If you come up with more innovative instruments that allow for, I guess it's, again, companies to get funded faster or companies to get funded with fewer fees, that provides value.
Starting point is 02:59:13 Warren's not really doing any of this at this point, though. No. No, not at all. Yeah. Not at all. It's just coming at it from the other side, because normally when we're talking about a new tech product that's created, we start from a place of, well, they created all this value. Did they capture it? And with pure investing and pure finance, you're starting from this place of
Starting point is 02:59:33 like, well, all right, they definitely were moving value from one place to another, but where did they grow the pie? Yeah, I don't think they really did at this point. Nope. Okay. So grading. The Buffett partnerships returned 30% for 12 years compounded. So that's a 28X. David, how do you think about that? Is that an A? Is that a C? Well, it's interesting, right? We were talking before the show about how we're going to approach this question. And I think it depends, like everything, the lens through which you look at it. If you look at the Buffett partnerships like a fund, which they essentially are, it's essentially a hedge fund. Any fund that returns 28X over a 12-year standard-ish lifetime of a fund, that's incredible. That's one of the greatest of all time. There may be some Sequoia and benchmark funds that are approaching that, but I don't think any of them hit that number no i think the super fantastic
Starting point is 03:00:47 recent benchmark fund was like a 25x right so even that and that had what like uber and we were and snap in the same fund i think yep yep so yeah from a fund grading it through that lens, A plus, no doubt. Now, interestingly though, if you were to look at it relative to a individual company investment, which I think would be a stretch, I think it is much more like a fund. It is a fund. Totally. It's not that impressive these days, you know, that you would return 28x on an individual investment over 12 years. I mean, there are individual investments in crypto these days that are returning 28x in six months. Well, I mean, it's been 12 years since Bitcoin was invented and it's returned 62.
Starting point is 03:01:47 No, I'm sorry, 6.2 million X. So crypto is a whole different. Right. So that just blows it out of the water. It's really interesting, though. Back in these times, there probably wasn't anything that was returning on this level, an individual style. I mean, Intel, for sure. But the concept of venture investing or at me of like, oh, I have an IRR number on a 12-year fund. Like, cool, let's compare it to venture. Oh, I have a cash on cash on a 12-year fund. So like a 28X on a 10-year fund with a two-year extension, this is a top 0.1% venture fund. People say, I want to be top decile. I want a 3X. I want a 5X. Funds don't 28X, especially with the inflation-adjusted millions that Buffett was
Starting point is 03:02:52 investing then. So it's a crazy, impressive feat. Just to assign a letter, this is an A-plus. And frankly, the fact that A, they never lost money. They not only beat the Dow, but they had a positive return every single year. Crazy impressive. And a positive return with the option to take your money out. So there's not an illiquidity premium, unlike venture. It's just crazy. And actually beats the... Now, granted, Berkshire Hathaway has been around a lot longer today, and they're managing way more money than the Buffett partnerships ever were. But this 30% or 29.5% definitely beats the pants off of Berkshire's returns ever since Warren went full-time, which we'll talk about in the next episode.
Starting point is 03:03:38 What is full-time? I think Warren was just a man ahead of his time. Yeah. A-plus. We're dancing around trying to figure it, but yeah, it of his time. Yeah. A plus. We're dancing around trying to figure it, but it's an A plus. No doubt. Yep. All right. Carve outs. Carve outs.
Starting point is 03:04:08 Mine is a very, very, very different way of thinking, investing, looking at the world. But fascinating, Balaji Srinivasan on The Tim Ferriss Show, another three-hour podcast that came out a few weeks ago. Wildly fascinating. Balaji is a very interesting character that many people in tech know. He was a partner at Andreessen Horowitz for a while. He founded Council. He was a founder of a company called Earn.com, I think, that Coinbase acquired. Then he became the CTO of Coinbase. He's a crypto evangelist, transhuman evangelist, transnational. Anyway, very interesting podcast. Lots of seemingly out there ideas discussed, but always worth considering these things. I really enjoyed it.
Starting point is 03:04:50 Yeah, it's like next on my queue to check out. It's like right after all the stuff that I was listening to to do the Berkshire research. Yeah, we haven't had a lot of time for other carve outs recently. I will say this is the first time I've started research like months in advance, just like giddy to do this episode. So I know this was so fun. All right. Mine is also something
Starting point is 03:05:11 that I listened to via audio. You can read it via text as well. But since I'm such a big audio consumer, I chose to listen and hearing it straight from the horse's mouth. I much prefer it to reading, especially in this case, Py McCormick wrote a wonderful piece called Not Boring One Year In, and I can't recommend reading it and especially the narration and hearing it in his voice enough. I don't know if it just particularly resonated with me because we're friends with Packy and we've been watching his journey or if his journey is just like remarkably similar to acquired so just reading it i'm like just screaming in my car while listening to it yes like at certain moments but it is the most awesome open book cathartic telling of his first year i can't believe it's
Starting point is 03:05:57 only been a year what a crazy crazy thing he's accomplished and the biggest thing that resonated with me is that there's both a process and not a process. And he's like, I have certain things that I do because I need to get the content out once a week or twice a week. And so I have a set schedule that I need to follow. But I never actually know what the content's going to be. And I need these lightning bolts of creativity. And I would say that David and I aren't quite as wide in the gamut that we run of like where the, you know, a not boring piece can look quite different than the sort of what acquired's mold is, although recently, who knows? But I definitely know that thing of like, okay, there's a set of activities that I need to do to go generate ideas. And then I can, at some point, I need to narrow and pick one, and then I need to run with one of those ideas.
Starting point is 03:06:53 And I think that's a, for a person who is creating on any sort of regular schedule, be it creating in products you're making, creating in the blog stuff you're writing, creating in podcast, whatever it is, like that is such a real emotion to identify with. And Package does such a great job writing about it. I think anyone who makes stuff should go read Not Boring One Year In. Yeah, it was so good. I loved that piece. Paki, my friend, you are gifted. Indeed. we should say there is a Berkshire Hathaway 2021 annual shareholder meeting that will be coming up on May 1st. So if you, like David and I, are becoming sort of a converted Buffethead, that is a great thing to tune into and watch on that lovely Saturday on Yahoo Finance. We will have
Starting point is 03:07:39 part two coming out here in the near future. We definitely look forward to talking about all things Berkshire with you, both past as we've covered on this show, up to the present as we'll do on part two, and looking into the future with the Berkshire annual meeting. So tune into that if it sounds interesting. It's Warren and Charlie on stage, just fielding questions for hours and hours and hours on end. So it should be pretty good we should totally in post-covid times a go go next year b be like all you know artists and steel and just do the same thing we should like we should totally do this we should just like get up on stage and then we should have all of our sponsors all of our our partners. Oh my gosh. Out in the concourse.
Starting point is 03:08:26 Out in the concourse. We'll have bronze busts of Warren and Charlie. Thank you to our good friends at Tiny. Yeah. And we'll have a big acquired fest. I'm in. Let's do it. All right. I'm going to keep the wind down brief, everyone. If you like this episode, share it with your friends. If you have a friend who's a value investor or not a value investor, or you talk about this stuff with, share it. Feel free to share it from social media.
Starting point is 03:08:51 If you're getting excited about the annual meeting coming up for Berkshire, feel free to point people to this as a resource. And it's definitely one of the things that inspired David and I to do it. Become an LP. We love our LPs. We love everyone, but we love our LPs the most. Join the most. Join the Slack. It's a great conversation there, and I'm sure there'll be much discussion of this episode
Starting point is 03:09:09 there. I think that's all I got. Listeners, thank you so much, and we will see you next time. We'll see you next time. Bye.

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