Acquisitions Anonymous - #1 for business buying, selling and operating - Buying a Carnival Rental Business with $1.3M Profit
Episode Date: April 22, 2025A $7M bouncy house and carnival rental business in Georgia—genius niche or inflatable insanity?Business Listing - https://www.bizquest.com/business-for-sale/incredible-business-opportunity/BW2346015.../🎙️ This episode is sponsored by:👉 Inzo Technologies – IT services tailored for small business buyers. Get a complimentary IT audit: https://www.inzotechnologies.com/👉 Capital Pad – Invest in or raise capital for small business acquisitions. Start here: https://www.capitalpad.com/This week on Acquisitions Anonymous, Michael, Bill, and Mills dive into a surprisingly profitable business in a notoriously low-margin space—bouncy house and carnival ride rentals. Operating out of Lawrenceville, Georgia, this $7 million asking price business boasts $3 million in assets, over 500 inflatables, 24 carnival rides, and $1.3 million in annual cash flow. The guys dig into the operational model, customer base, and whether the capital intensity justifies the valuation. Is this the Chick-fil-A of carnivals or a seller in over their head?Key Highlights:Breakdown of a $7M carnival rental business listed FSBO$3M in asset value including Ferris wheels, inflatables, and zip linesAnnual net income of $1.3M from repeat B2B customers like schools and churchesDiscussion of CapEx-heavy businesses and how they impact valuationExploration of potential growth into traveling pop-up models like “Big Bounce America”How self-represented sellers can lose buyer confidenceValuation insights: 3x cash flow + asset-heavy business = tricky dealThe guys’ take on recession resistance and customer loyaltyImportance of understanding tail risk and bounce house insuranceSubscribe to weekly our Newsletter and get curated deals in your inboxAdvertise with us by clicking here Do you love Acquanon and want to see our smiling faces? Subscribe to our Youtube channel. Do you enjoy our content? Rate our show! Follow us on Twitter @acquanon Learnings about small business acquisitions and operations. For inquiries or suggestions, email us at contact@acquanon.com
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Discussion (0)
They do have a good name.
It looks like they have, you know, over 300 Google reviews.
Very favorable.
Five star, four point eight stars.
That really means something.
I kind of like it's like it's not going to get huge overnight.
It's not going to get five-axed, but it's probably pretty stable.
That to me sounds like a business I would want to be in where I'm telling you these schools
and events and churches and stuff like that, not where I'm like competing for little Jimmy's
birthday party.
I have seen all the time when buyers are more sophisticated than seller, you always have a big problem.
Anonymous.
That's an episode of Acquisition Anonymous.
We don't have 100% beard anymore.
And thumbs downing on just the plus inventory alone.
Welcome to Acquisitions Anonymous, the internet's number one podcast about buying, selling
and investing in small businesses.
Today, myself, Michael Gridley, Bill and Mills got together and talked about a fascinating
deal, which is in a space that is classically like a terrible business to be in, which is
the bouncy house rental business.
But we think these guys have carved out a niche that's just.
just totally fascinating. We dug into it to this episode, see what you think, and then let us know
on social media or comments or send me an email. Otherwise, here's the episode. Have fun. We did too.
Okay, so everyone knows that one of the first levers you want to pull in an acquisition is updating
their technology, updating their systems that might still be running on a spreadsheet or even on pen and
paper. But tech is complicated. There's a lot of solutions out there. So choosing the right cloud
platform, the right CRM, the right telephony, compliance, cybersecurity, not to mention implementing all that
stuff, that's a job in itself. And I want to tell you about this week's sponsor, which is Nick
Acres and Inzo Technologies. So Nick actually knows about all this firsthand. He is a former searcher
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All right. How's everybody doing? Are we excited to talk about a deal? I'm excited to talk about a deal.
Nothing makes me happier than when I when I log into our Riverside app and you have a deal already up,
just wetting my appetite, Michael. I just picture Michael just like salivating over this deal for like 30 minutes
before we get here.
You're like, I can't wait to talk about this.
There is some foreshadowing in this deal of something I'm working on personally,
but I'm not going to tell you what it is until it happens.
So it's going to get announced the next 10 days or so.
Oh, I'm excited.
There's a foreshadowing here.
We'll see if you can figure it out.
So what will come out, that announcement or this episode first?
I don't know.
I don't know.
This is the thing I've been working on, I am so desperate to talk about because it is so fascinating.
And anyway, I will be able to do it soon.
They've told me I can't talk about it for a while, but soon I'll be able to.
Can't wait.
All right.
Well, foreshadow us, Michael.
Will you read us the deal?
What do you got?
So this is a hot listing.
Hot.
From BizQuests.
And I say it's a hot listing because it says hot listing on it.
And it's incredible business opportunity from Lawrenceville, Georgia.
The asking price is $7 million.
And they have a picture here of what this business does, which is inflatable and carnival ride rentals.
And basically it's a warehouse, which Mills, this looks like, how many inflatables does that look like they have there?
I mean, 50 at least.
There's a lot.
And then there's some sort of bill that it looks like it's a little tiny like merry-go-round for kids.
Yeah.
The Ferris wheel type thing.
All kinds of stuff.
So carnival rides.
It looks like just a huge carnival ride type thing.
So they're rentals.
So description is this is a fully established business for more than 17 years that it has over 30 years.
that it has over $3 million in assets
and an extensive inventory of over 500 inflatables
and 24 carnival rides,
including gigantic fun slides,
and these are all capitalized,
I guess these are proper nouns,
swing rides, a zip line,
rock walls, bungee trampolines,
water game trailers,
electric trackless trains,
mechanical bulls, bumper cars,
and et cetera.
We also have tents, tables, chairs,
generators, box trucks,
trailers, manufacturing equipment,
and a whole lot more exclamation point.
The warehouse, which can be leased or added to the purchase, is in an amazing location in Lawrenceville, Georgia, visible from Highway 316, which generates increased business year after year from all the drive-by traffic.
The business has an extremely strong, established repeat customer base because we always show up on time, have clean inflatable, and great prices.
Therefore, our customers know that if they stick with us, they don't have to worry about their event because everything is going to go smoothly.
And because of this, we also get a tremendous amount of referral business as well.
not only has the business increase in revenue year after year, but with the amount of inventory included,
there is a potential of substantially increasing profits without increasing operating expenses in the future.
The growth potential is endless.
Our operation is extremely efficient and organized, which will make the new, to transition to a new owner seamless.
Many people, mills the sentence for you, many people have called us a well-oiled machine or compared us to Chick-fil-A in service and quality.
also in Atlanta reference so yeah the chick-fil-a of carnivals yeah um our gross sales have grown
consistently year after year and we'll continue to do so we net over 1.3 million dollars this is an
extremely profitable business and we're just looking to go in a different direction because we
own 40 acres of commercial property to do self-storage and truck parking we're comfortable
with where the business is now but we are constantly reinvesting into it
I'm going to put an asterisk there because I know Mills, you're going to talk about that.
We bought a brand new 50-foot gondola Ferris wheel that cost us approximately $500,000 that we just received in March 2025.
It is a great business with great customers and great workers.
We would love to talk to you about continuing our legacy, which we give God all the glory for.
So if you're up for an extremely profitable and well-established business, give us a call.
And it is listed by James Fowler, who I think is listing at himself.
100% for sale by owner.
This reads so hard for sale by owner.
They just one quirky thing.
They misspelled Chick-fil-A, so I'm out.
So, Bill, what are these guys too?
So they, it's a carnival in a box, right?
So, you know, you want to throw a carnival.
These guys show up and bring everything, the inflatables, the Ferris wheels, you know, whatever you want.
Boom, you have a town carnival.
It's a rental business.
I'm sure they have.
It sounds like they've got tents and probably porta-potties and like all kinds of stuff.
Yeah.
Why do they need so many inflatable?
Like, do they all get rented on the same weekend or is there just like a big variety of them?
I mean, I'm sure you are doing multiple events on one weekend, especially in the nice weather months.
But there's also big ones, small ones, you know, people want variety.
And they're also probably so, I bet they pay back in like one or two rentouts.
Yeah.
Right.
So it's easy to justify buying more and more.
So around you guys, do the schools have like a fall carnival and like a spring carnival and they go and rent this?
stuff. Oh yeah. So my high school does this thing called Big Saturday, which is coming up in a couple
weeks. And it's exactly this. Like they sell tickets. It's a big fundraiser for the school.
They put on, you know, there's food. There's bobbing for apples. There's all the stuff.
And they, I'm sure, use a company like this. Fascinating. Very, very Googled. Very, very able to find
the business. But. Um, especially because the owner listed it under his own name. Yeah. Yeah. And like
specific location off Highway 316. Um, is this a good business though? I would imagine.
I imagine it probably is, right?
Yeah, yeah.
I don't.
So it's interesting that the, I'm kind of perplexed by, you know, we want to get into private storage and truck parking,
which is arguably, you know, a lot more passive business than this.
This is very hands on.
It's nights and weekends.
It's, you know, probably a core team, but then a lot of like worker bees, you know, who are
cleaning these things and packing them and.
storing them and taking them out and setting them up.
That's a very labor-intensive part of this.
I'm so perplexed by the, you know, we just bought a $500,000 piece of equipment.
I mean, they are, they're wanting a six and a half times multiple, give or take, right?
I think they're asking $7 million in the business nets 1.1.
So I think there is a little bit of like the kind of sunk cost of assets lumped into this that is driving the purchase price, 1.3 million.
Yeah.
the math mills 1.3 times a 3x gives you 4 million and then they say they got 3 million of assets
and then there's there's your 7 million purchase price this is i think a really tricky dilemma because
it's like do you buy it or build it you know you don't get brownie points for you get negative
points for old inflatables you know things that look tired and dated and stuff like that so you're
really then relying on the more recent assets that they have
have and the name, which, you know, Googling it around, like they do have a good name.
It looks like they have, you know, over 300 Google reviews.
So, you know, very favorable, five star, four point eight stars.
That really means something.
So there is some value there, I would say.
They are the chick-fil-a of carnivals, after all, so that people love them.
And you've got to think, if you're the PTO and you've been doing, you know, the spring
Carnival or the Fall Carnival for 20 years,
the phone's going to continue to ring from a lot of repeat business.
Yeah, they know how to do it.
The PTO, the PTA goes, yeah, the same stuff as last year.
You know, the price goes up 5%.
You know, just do it again, ring the register.
So who is the customer here?
Do we have an idea of who that is?
It's the event planner.
It's the event video.
Yeah, it mixed.
I mean, like schools, municipalities, business.
I'm sure there are private businesses that will hire these guys, you know, and and mark it up and sell tickets and all that stuff.
May, you know, May carnival or something in a town.
It's all B-to-B, though, I would think.
Like, they're not putting on their own carnivals.
No, no, but I do think that they probably, they probably do, like, birthday parties, you know, and it's just one inflatable, those types of things.
So that would be interesting, Mills.
because I would think that is not as good business.
No, but I imagine it's a really good filler, you know.
The total average order value is a lot lower and the margins are probably slightly better,
but it's a pain.
Like you have the same box truck that's going to take.
Maybe you can take a van, you know, a cargo van to deliver one.
But if you're delivering five, you're taking the box truck.
But I don't think it would, I think it's probably still accretive in some way, but more as a
filler because you might have a Thursday night birthday party and then you have a weekend long
you know mini carnival yeah and that's what you want to see you'd want to see it be mostly B2B business
and the B2B B2C business has a filler I would think yeah yeah what do you think Michael which is better
I'm with you bill I think I don't know if it happens around you guys but when you drive around
the electrical poles here in in St. Antonio they'll be like bouncy house rental like and then
there's a phone abroad there I hope these guys don't
compete with those guys because that sounds like a horrible business because you're like, you know,
it's a red ocean for sure. Where I hope these guys are competing is like we're talking about
these school events where they want to have somebody come out. They're professional. They pay a
premium. Somebody sets up all the shows up the night before, sets up all these things, inflates them
and then stays there to make sure nobody gets hurt and all that kind of stuff the next day.
Like that to me sounds like a business I would want to be in where I'm telling you these schools
and events and churches and stuff like that, not where I'm like competing for
little Jimmy's birthday party. Yeah, as filler business is fine, but otherwise it's brutal.
All right, Michael, since you have the screen share up, Google the big bounce America really
quick, because this is, I think, the modern iteration of what this business is and it's on steroids.
I don't know if this is an opportunity or a threat, but these things are traveling pop-ups that are like
a hundred times larger than, you know, the biggest bounce house you've ever seen.
It's a bounce house city, it looks like.
It's a bounce house city.
And they like, look, they've got, they're coming to Columbia.
That's how I know about it.
And, you know, they've only got, you know, a handful of events.
But it looks like, you know, a couple weekends a month, they're, they're doing these
simultaneously in different areas.
That to me tells me that there is probably some demand, you know, for this type of like,
big kind of PR kind of extreme event.
It makes me wonder, like, could the business be pulled in this direction?
It's a totally different business model, but could you be pulled in this bigger direction
versus just the one inflatable, you know, one water slide at one person's house at a time?
Yeah.
So this brings you more into like the large scale B2C, right, where you're going to set up every
inflatable you have, you know, tell everybody it's coming three months in advance and
tickets. Yeah. And these things are very expensive. Like the the tickets for these things, let's see,
in Columbia, for adults, you're talking about $22, you know, for a toddler, $35 for a junior.
Adults are $45. You know, and this is not the kind of thing where you can't do this all day. Like,
you're going to have a lot of, a lot of volume and people in and out. These are, I mean, what's cool about these is,
they're the evolution of like the old carnivals that used to go around right in the big top but
they're a lot less uh carnie that's what i've ever pitched you guys and told you about the
outstanding in the field business have we ever talked about this no um all right so it's a it's a
similar kind of thing and this business pattern that i think is pretty cool where you basically go
have a traveling like thing like a carnival but it's like not a carnival it's like some take on
that. So what outstanding in the field does, and it's a portmandoor or whatever, like it's a joke
about, because you actually go stand in a field to have dinner. So what they do is they bought some
box trucks and they go, they hired some hippie kids. And what they do is, is they go to travel
around the country all the time. And the basic of the product is they invite a bunch of rich people
out and they serve them dinner on a farm. And there's, I pulled up the picture of it, there is a giant
table. It's like a huge long table. You eat out on this farm and they will get all the ingredients
from the farm and then they will partner with a local chef to come in and basically cater the whole
thing using local ingredients. So it's very bougie. They're like, oh, this is local whiskey from wherever
and like this wigoo beef is from here. And as a boozy person who likes finer things, I've gotten to
with like six or seven times when it's come to see it's like before you talk crap about it
let me just go ahead and tell my hand that's very cool yeah so and they give you like a talk like and
it's supposed to be you know it's all the boozy stuff that you want and people wear these like fancy hats
and like see this did you wear that hat michael i need to know i need a picture uh i have a picture
of me with a cowboy hat yo i mean these settings look iconic i mean it's unbelievable yeah that's really cool
So the economics of this are incredible, right?
So the tickets are like $4 or $500 a person per dinner.
And like I did the math once.
Like they're clearing like $20,000 or $30,000 a night for each one of these after they pay the local chef,
after they pay the farm.
Like, and then they pay the hippies basically in weed and petulia.
And then they just go on to the next thing.
And they are just, they have two crews traveling around doing this all the time.
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it's kind of like a like a tale of two cities right you've got these like traditional mainstay
businesses that are geographically constrained like this one they're in lawrenceville they
if i said hey can you bring me an inflatable to columbia they probably are just going to say
call bob like there's a guy there for that you know they're not going very far versus this
this business which is you know destination only i mean the destination makes the whole thing yeah
And it's kind of two different sides of the same coin, which is, you know, the Big Bounce America and this Lawrenceville business.
They're, I think, hitting the same kind of target audience.
They're just doing it in two different ways.
Somehow, I'm not sure Michael would go to the to the Bouncerama.
I don't need to tear my Achilles.
But this is also what we wanted to do.
Remember, we did the episode with all of the Star Trek and Star Wars memorabilia from their
a crazy museum in Santa Monica.
We wanted to make it a traveling exhibition.
But that is not, that is a great business mall,
but that's not what this business is.
That is for sale, right?
This is a rent.
Thank you, Bill, for bringing us back.
This is a rent inflatables and other cool stuff.
I mean, by the way, this is way more inflatables,
more than inflatables, mechanical bulls, bumper cars.
They have this zip line thing on the website
where it's like basically a tower that they drive out on a trailer
and stand it up and they make a zip line,
like in the middle of a field.
Yeah, this is a carnival.
This is way beyond inflatable.
So it's in Lawrenceville, Georgia.
Is this Atlanta?
Okay.
So this is Atlanta.
So your demographics are awesome.
This is a growing area of the country, right?
Plenty of money.
You know, this reminds me again of Brent B. Schor's thing, you know, why he loves owning pool
construction companies until people stop dipping their bodies in water for fun, we'll have a business.
It's sort of the same thing here.
Until people get tired of riding on Ferris wheels and going down slides, we'll have a business.
And you've got a well-known brand in a growing market.
You've got kind of all the assets in place.
There is an asset moat here.
I mean, as they said, they just bought a half million dollar large Ferris wheel thing.
I mean, how many of those can there be?
I kind of like it.
Right.
I mean, it's like it's not going to get huge overnight.
It's not going to get five-axed, but it's probably pretty stable.
I mean, maybe it hurts you in a recession.
Maybe you go down in a recession because this is kind of frivolous fun.
Or maybe this is trade down fun.
You don't go to travel.
You don't go to six flags or carolins.
You do this.
Yeah, maybe.
So I'd want to understand how it's obviously been around for a while.
I want to understand how it did in 2008, 2009, 2010.
I think I kind of like it.
All right.
At what price, though, Bill?
Can I interrupt before we go there?
Yeah.
Is this a typical seller who's making?
a mistake by self-representing.
100%.
Why?
Because you can't take this listing seriously at a $7 million asking price.
And so you're going to have probably, you know, 40% of the total buyers and 80% of the
serious buyers are just going to pass it off face value.
Just because they priced it wrong.
Yeah.
Well, I also would say this is the type of deal that's going to need a bit of
creative financing and structure on it.
And I've seen all the time, when buyers are more sophisticated than the seller, you always
have a big problem.
Because buyers come in with what would be kind of like a market risk sharing agreement or
seller financing or around or whatever.
And seller throws up all over it.
I've never heard of this before.
And it's like, well, it's because you're unsophisticated.
You haven't done 50 of these.
That's often a hard bridge to cross.
Yeah.
Especially in an asset-heavy business like this one.
So you've got, I mean, for this business, we try to break down the $7 million asking price.
We think, you know, a fair price for this business is probably three times, 1.3 of cash flow.
So it's $4 million.
But you can't earn that without the $3 million of assets either.
Yeah.
It's not bad, though.
Like you've got $3 million of assets and your yield is $1.3 million bucks a year.
It's not terrible.
I mean, you can finance that.
But I almost think you've got a little.
look at it at valuing this more like that.
Like I'm buying $3 million of assets that yield 30%, right?
I'm buying a 33% coupon bond here.
And I've got to discount a little bit more because there's volatility and it's an actual
operating business, not a bond.
And you got to value more like that, don't you guys think?
Well, the funny thing, the funny thing is the seller in this line down here
acknowledges that this is a capital-heavy,
cap-x-heavy business.
He says it right here.
We're sick of dumping money.
We are still constantly reinvesting into this business.
Like, some broker needed to sit down with this guy and be like,
okay, let me talk to you about how buyers look at rapidly depreciating assets
that if the wind blows the wrong way is going to rip in half during an event and potentially
be worth zero.
But he's like, yeah, yeah, this stuff I paid $3 million for it.
It's worth $3 million.
But he doesn't tie two and two together of the fact he's writing checks to keep that stuff
operating all the time and replacing it.
Well, okay, let me defend him for a minute, though.
I don't think he has a 50-foot gondola ferris wheel already that is going in the garbage
and he's replacing it.
This seems to be like they're expanding into a new market.
Yeah, I think that's growth.
I think that's growth.
I think that's growth, CapEx.
Right?
So why do that right before you sell the business?
I'll get it.
Yes.
agree. You probably shouldn't have done that right before you sell the business. Because you're probably
not going to get paid. Well, maybe, but maybe you are going to get paid for it, right? If you can show
that it's starting to return the same 30 percent return on investing capital that all your other
assets are, and you're going to get a multiple of that. Maybe you are going to get paid for it.
I don't know. Yeah, this is one of those businesses that is fundamentally not that, it's not
that hard, not that expensive to have the inflatable, to have the slide, to have like the thing,
right? But all the stuff that comes along with it prohibits people from doing it themselves,
you know? And then there's this critical mass effect where they can say, we can show up with
15 or 20, you know, events, inflatables, games, water tables, zip line, like put all that together.
and there is probably some competition, but I think it's more like alternatives.
Like you said, Bill, like it's going to Six Flags.
It's going to caroines.
It's going to indoor trampoline parks that we've talked about.
But I think that there's something about this that is a little bit unique.
Yeah, I agree.
So I also learned the other day, by the way, there is specialized bounce house insurance.
Like there is a specific type of policy you can get.
You are the operator of a bounce house.
and you need to insure yourself against a kid breaking their arm or whatever and you get
sued.
So this is a type of business where you definitely need the right insurance.
And I would be diligent to make sure that they were insured.
I'd also be really wanting to understand the tail risk of events that we'd already put on.
What if someone comes forward and says they got hurt?
And just look at their claim history.
You know, what are their loss runs on insurance?
You know, if they have, you know, one catastrophic event every 10 years, you know,
ends up in expensive litigation, then I would say it sounds like a construction business.
All right. Let's wrap this one up. I am with you, Bill. Well, I guess I'm reading between the
lines on where you're going with this. I like this business. I think it has some moats to it.
I think it is one where the customers are good customers. You're selling to schools and churches
for events and stuff like that. I think you're creating happiness in life for people. I think you have
inventory that is not like going bad on you. I think they have an established customer.
base that has used them for years and will continue to use them. I like all those aspects of it.
I'm little red flaggy about the seller, but the rest of it, like, I like this business.
I think if you were like, yeah, I owed this business, it's a great geographically moated business.
I don't know. Is this the most enthusiastic I've been about anything since the worm firm?
Yeah, I think it might be, which might be foreshadowing as well. Maybe you're talking your book.
We'll see in a couple days. But I do think I like this, right? You're not.
This is a good place, I think, to compound capital for a long time, assuming there's not, like, huge depreciation.
And you can't just trust EBITDA here.
You do need to look at EBITDA less CAPX, replacement CAPX, and bucket replacement or growth CAPX.
So you do need to understand that.
But this seems relatively stable.
It's not going to grow a lot, but it's probably not going to go away, I don't think.
I don't hate it.
You could put probably a moderate amount of debt on it.
The thing that you've got to make sure that you have is an operator.
because otherwise you're doing carnivals on the weekends.
And there's a lot of people, there's a lot of labor in this.
Like there are not insignificant operations to this.
And I would really want to understand if I was buying a job or whether I was buying a company.
Yeah, I agree.
I like it a lot at a reasonable price.
And I think the reasonable price is, you know, found with some risk sharing and some structure.
I don't, I don't think, you know, three times free cash flow.
maybe four times free cash flow with some structure is unreasonable,
but you got to overcome the kind of sunk cost around the assets that the seller feels.
Yeah.
And Bill, I think you said it.
I really like the geography.
Suburbs of Atlanta, great, great.
Great.
Great.
Yeah.
All right.
Super cool.
So Melz and I are going to bid.
Michael's not going to because it sounds like he already owns one.
He just hasn't told us yet.
No comment.
No comment.
Michael is killing Michael to say nothing.
And just let us put words in his mouth and he can't confirm.
My partners,
well,
let me talk about it.
But I soon will.
Whenever,
whenever you pull back the veil and you tell me that you own Big Bounce America or whatever
that one was called,
I'm going to lose my mind.
I want free tickets, Michael, to Big Bounce.
That would be amazing.
All right, everybody.
Thanks for being here this week.
Man, this is a great episode.
You guys did a great job.
So if you enjoyed this one,
And if you know somebody should buy this bouncy house thing,
send it to them and then have them call us because we're curious what they learn.
Maybe the seller was crazy.
Or maybe they're awesome.
I don't know.
It looks pretty cool.
All right.
See all next week.
