Acquisitions Anonymous - #1 for business buying, selling and operating - Rocketship your business with... Twitter?! - Acquisitions Anonymous Episode 86

Episode Date: April 15, 2022

Michael Girdley (@Girdley) is joined by JK Molina (@OneJKMolina) for this Twitter masterclass episode. We talk about how SMB owners & Founders can leverage the platform, Twitter best practices, keys to writing a good thread, how to build a network, visible vs invisible scorecards, and much more.-----* Do you love Acquanon and want to see our smiling faces? Subscribe to our Youtube channel.* Do you enjoy our content? Rate our show!* Follow us on Twitter @acquanon Learnings about small business acquisitions and operations.-----Thanks to our sponsors!MoreNow.co: We help owners build a high functioning, experienced team by leveraging the top manager/director talent in the Phillippines. Go to morenow.co and fill out the form. Or email [e-mail]. Mention this pod for 20% of your first hire.Beyond8Figures.com - A podcast where entrepreneurs and experts speak up on topics related to business and life in general! Make sure you check them out ;).-----Show Notes:0:00 Intro00:35 Morenow.co2:24 Who is JK and why is he addicted to Twitter?4:55 When is Twitter useful? Where’s the potential?7:34 Visible vs invisible scoreboards11:44 How do you make it work?14:30 What is a humbleflex strategy?!?15:53 How do you acquire clients through the platform?19:32 What makes a good thread?24:40 Beyond8figures Podcast25:29 How should we understand the world of Ghostwriters on Twitter? What is their added value?28:57 How to hack Twitter? Where does Tweethunter enter? What do you need to avoid?32:44 What does Twitter have in common with High School?38:08 How do you handle Twitter hate?41:38 Is there advice for Founders & SMB owners to use the platform?-----Links:* https://tweethunter.io/-----Past guests on Acquanon include Nick Huber, Brent Beshore, Aaron Rubin, Mike Botkin, Ari Ozick, Mitchell Baldridge, Xavier Helgelsen, Mike Loftus, Steve Divitkos, Dzmitry Miranovich, Morgan Tate and more.-----Additional episodes you might enjoy:#83 Can you grow a business in a shrinking market? Featuring baller @Subscribe to weekly our Newsletter and get curated deals in your inboxAdvertise with us by clicking here Do you love Acquanon and want to see our smiling faces? Subscribe to our Youtube channel. Do you enjoy our content? Rate our show! Follow us on Twitter @acquanon Learnings about small business acquisitions and operations. For inquiries or suggestions, email us at [e-mail]

Hey, Michael here. Welcome to Acquisitions Anonymous. We have a really fun episode. I spent about 45 minutes with J.K. Molina, who is a master at all things Twitter. And we went in talking about how small business owners and personalities can leverage the platform really well. You know, some episodes of different podcasts, you want to listen to it at one and a half time speed. This was one of those ones that was so action-packed with facts. You almost want to listen to it at half speed. So I hope. I hope you enjoyed this one. I really enjoyed it. First award from our sponsors and then we'll get started with JK. Hey everybody, Michael here. I want to talk to you a bit about one of our very welcome sponsors for today's episode. It's the folks at Moore Staffing, specifically Greg and his team over there have been a great friend of the podcast. And what more helps people do and you can find them at more now.co on the internet, you know, what they help small business owners do kind of goes above and beyond what you're seeing other folks doing in helping small business owners like you build overseas teams specifically in the Philippines. And what they do is they're helping,

helping you find not only the people that are basic individual contributors and oftentimes virtual assistance and that sort of thing overseas, but going above and beyond that and helping small businesses really upskill and hire strong competency and experience, you know, at a discount overseas. So a lot of that is hiring director and manager level folks, people that can, you know, really meet the needs of what you need in terms of running a complex business with complex needs and stuff like that. So a lot of these folks are very experienced, have been in an industry for a long time. So it in the end makes your life, you know, a lot easier by hiring by hiring great people and experienced people in that way. So, you know,

given what's going on with COVID and remote work becoming more normalized and more things getting pushed into different corners of the globe, more has turned into a great resource for a number of folks. I know a number of listeners of our podcast have signed up as customers there. And we're grateful to Greg and his team. You can find them at more now.com. Take a look there. Tell them we sent you. And if you're starting to build not only a basic fundamental level of team overseas, but you want to bring on people who are more experienced as well, this is a great resource to go check out and definitely friends of the pod. So thanks to them and check them out. MoreNow.com.

All right. Welcome to Acquisitions Anonymous. JK, love to get started with you taking about a minute and introducing yourself who you are and what you do. What's up, everyone? I'm J.K. Molina. I'm a writer on Twitter. I'm a ghostwriter for entrepreneurs. And I'm a SaaS founder at Tweetheunter.

So Tweetheunter is a way you can schedule tweets and grow your Twitter and monetize it. And I just really like Twitter. I'm kind of addicted to this thing. And it's kind of why I'm here now. So I'm glad to talk Twitter and how to use it to grow. Yeah. Well, super cool. Well, I admire your account, not only because you have more followers than me, I checked before this episode, you're at 92,000 and I'm almost, I'm like 500 away from 90,

which I don't think they don't give us like any of those like cool things you get when you get a million views or anything like that on YouTube. You just get more followers and you go on. So I'd love to start with like, like, you know, I'm a lot older than you, at least looking at the picture. Either that or you have really good skincare. But what, you know, what, what is your been your journey kind of getting into Twitter. Like what made you love the place so much? Yeah. So when I first started on Twitter, it was like 2020.

Like nothing going on. Like, you know, everything shut down. So I was like just browsing between apps. And like I had this job. Wasn't making this much at the time. And I saw like people just making like ridiculous amounts of food. Like 100K a month. Yeah.

200K. I'm like, okay. Like what's going on? Right. So I started getting into it. And I started getting some followers, like trying to sell some services. And the real turning point came one time when this guy named Lawrence King. He tweeted something about Gillette.

So Gillette, the Razor company, has like 130,000 followers at the time, right? But they only get like three to four likes per post. And the Gillette social media manager is getting paid like 80K a year. And I'm looking at it. And Lauren says, like, if they're going to pay 80K a year to, to someone to do this, how much would they pay you if you're slightly better at the job? I'm like, oh, okay, well, that makes sense. So I just started hitting up people like, yo, I'm going to write for you,

I can write for you, I could just grow your account. And the good thing about that is because Twitter's like, you know, there's Twitter's like so dense in connections. Like there's so many big players in this space. One tweet or one thread was opening a lot of opportunities for the clients. So then I just kept going and going and going. and that was like the ghostwriting side of the business and I grew to a certain point right and then the 200 part of the business the SaaS was when these two guys at tibo and tomah they're

from France they already built this tool and they were like they just had it built but they didn't have any much revenue at the time and they wanted me to try it like free and I was I was seeing it and these this SaaS is the exact same process that I used to write like straight up that's that's my process in 10 apps they did what I won so I was like okay how about I take equity in this thing instead of trying it for free and I become your marketing guy and we just push it that way so in a way like two of my big discoveries on Twitter the ghostwriting and the SaaS world came from lucky breaks and just tweeting tweeting tweeting so yeah I'm very blessed to be in this position that's why I'm here today yeah that's awesome so you touched on a lot of different stuff

stuff. But like it seems like there's two types of like people who are doing business on Twitter. And there's there's the folks that are building an audience to try to build a business around that, which is kind of your journey. And then there's the other side of it where there's existing businesses that are trying to leverage the power of Twitter. So maybe we could take those like one at a time. So let's say like you're an existing business or business persona. Like what is the what do you see as the past for like, you know, a regular business? Like I SaaS company or a main street business, like a plumbing company or something like that. Like, is Twitter a powerful thing for them?

And or who is it, who does it work for and who doesn't it work for in your opinion? Yeah. Okay. So in my opinion, I never like to grow brands. There's very few brands that play the game well. Like Wendy's plays it well. If you see them on Twitter. But in my opinion, the big part of Twitter or the big power of Twitter is when you

grow a founder. And from a founder, you channel people into. to what you do. Right. So if you're maybe you're a plumbing company, right? You could show people how you as a person, as Michael, built the plumbing company and then people that like plumbing will connect with you. So you're not exactly getting, you know, sales for what you're doing, but you're getting the

connection that will lead to long, like longer term sales. In my opinion, the most powerful Twitter feature is the DM and your profile because it shows people what you're doing. And then the real money is going to come in the long term, not so much in the short term and real quick sales. It's going to come in connections that build up from all the content you put out. Does that make sense? Yeah, yeah, I dig it. Well, and I think to go back to the very first thing he said, what I think is really important was like it's not, you know, people want to take like Joe's plumbing company and put that on Twitter, right? And that nobody gives a crap about Joe's plumbing company. They want to know what's going on with Joe and Joe being a real person

on there. And to some extent, it's this idea that kind of marketing has changed. Like, you have to be, the world wants you to be genuine. They want you to be a real human and not build your hide behind some brand, right? Like, who's the real human here? That, you know, I love that point. So, like, are you in your business? Are you, like, coaching people to, like, go through that process and rethink? Because I know, like, Gary V does that. Like, I talked to one of Gary's Bees people. And he was like, oh, like, go do it this way. Like, how do you think about that in terms of, of say you're ghostwriting clients. Like, are you working with them to not only like build content,

but also like build out their strategy and stuff like that? Or how does that go down with you? I'm just trying to get them connections. But to make a point and really nail down what you said before about Joe's plumbing company, I don't know who tweeted this, but I thought it was really cool. It said Instagram is where people pretend to be brands and Twitter's where brands pretend to be people. And I feel like that's really good.

Twitter is a more personal space. It's more real. You know, so it's harder to grow brands. On Instagram, everything's super fake. Or LinkedIn. Well, I'm not that first into LinkedIn, but from what I've seen, from what I've seen, it's just completely fake, right? But Twitter is a little bit more real, okay?

So there's that. My thing with clients is, so I'm, again, I'm in a blessed position. In the beginning was, okay, I'm going to try to get you sales, right? I was working for people who had like $700 courses, $1,000. dollar courses, right? And I didn't need much at the time I was making $250 a month. So I was like, dude, I just need one client at 500 bucks to just eat well. You know, so I was like, okay, it doesn't matter. Yeah. Yeah. But now it's more of, it's people who don't need them. Those are the people I really write for. It's people who are like, dude, like, all I want is a connection.

Like, I'm not going to sell a force. I'm not going to say whatever. I want, I want a connection. And the way we do that, and I think the big takeaway that anybody can get from listening. to this, it's that people focus too much. When it comes to social media, they focus too much on the visible scoreboard instead of the invisible score. So they'll look at engagement, likes, and comments, and I'm guilty of this. I check my likes. I check my comments. And when something doesn't do well, I get bumped. And it's like, fuck, this is not performing well, right? It just happens. But people don't never take care of the invisible scoreboard, which is how much money you make and how well connected you are.

So I feel like if you flipped it and you actually could see how much money people would make. Like growth guides would disappear overnight because nobody would care. Everybody would care. Okay, how do I actually monetize this thing? Which is important. And the big, the thing

about Twitter is if you focus too much on growth and you're like 10 books that will 10x your productivity or 15 Elon Musk posts that will change your life. Like what does that tell people that you do, which is you're good at researching Elon Musk quotes. You could write book reports? Yeah, that's it. That's all, right? And instead of what I try to do and what I tell people to do is prove your competence. What are you good at and how can you prove it?

Those are testimonials, A to B's, how-to-bs, what have you done for other people, transformation pictures? Because proving your competence combined with Twitter's like super high-value user, Because I don't know who said this, but I agree with it. Like one Twitter user is like 10, it's like 10 TikTok users in value. So you combine proving your competence with how valuable each user is. And you're going to make money. Like there's no way you don't. But you need to prove it first.

And you need to trade some engagement in the beginning for them. And that's what I think people don't get. Yeah. So one thing like, so I'm Gen X. Like, I don't know if you saw it. I wrote a thread about Gen X. But anyway, like at middle. aged. And then there's the generation older

of me, like the boomers, like for most people, when I talk to my friends, so I'm 47, like, when I talk to my friends, they're like, I can't believe you put so much stuff on the internet. Like, I can't believe you tell people all that stuff. And like, I think fundamentally what you're saying is, and I agree with it, like for Twitter to work,

you have to do that. You have to be like a real person, human, you know, and show your whole self out there. Like, how often are you running into people of my generation who are just totally confused by this? Like, they just, they can't do it or you're having to convince them like, hey, you should like, like demonstrate your competence, like put stuff out there. And like I can think of like three like big, big producers like on

Twitter that are like my age because like I think we're just generationally pretty scared. Like so how often are you running into this and what advice do you have for these people that are that are terrified to tell people what their goals are or what they're doing and that sort of thing. Okay. Well, one is follow Michael and do whatever he's doing because it's working. So Twitter works a lot like a high school, right? And the way I, what I mean by that is there's this little clicks and everybody goes to these clicks. And somehow there will be one cool guy and everybody wants to be friends with the cool guy. And it happened when Ryan Breslow, the CEO of Walt, joined Twitter to everybody.

Wasn't Brian Breslo. Everybody wanted to see this stuff. Right. So the card that you have, I mean, you may not be as tech-saviors of the people. And realistically, learning how to use Twitter isn't hard. Okay. So, but if the card that you can use is that you already have so much experience, so much competence.

So the question I asked to all my clients, before I even write for them, and I've written for some older dudes too, I asked, what have you done that people think is impressive? Number one, with figures. And I asked them my question. Yeah. And I tell them, list them. So they'll list them, right?

I built this business. I did this company. I took this from A to B. I did this testimony. you all I made this transformation. And then from that credibility, you tell people, this is what I did. Like, you are the cool guy. Like you've actually done.

Like, the little, I don't want to say a little, but the younger generation, they have a lot of energy, they have a lot of knowledge. They don't have that much expertise and credibility. You may not have that much leverage and knowledge, but you have all the expertise. So people will want to like you, right? people want to be like you, but you need to learn how to humble flex and prove that you actually did something before. So how do you do that? What? Threads. Just threads. Yeah. Just write threads. Right threads and explain how to do stuff. Yeah. Yeah. So, um, so tell me about this idea of a humble

flex like, like, explain it to me like I'm a boomer. Okay. So yeah. Okay. So you don't want to reveal your power level. You don't want to say, oh, I'm, I made seven million, 200, 200,000 last year. You want, What you want to do is you want to make a little bit like finesse. Right. So let's say you have two million, right? Instead of saying, hey, guys, I have two million. You could say, if I have one million dollars in the bank, here's how I would turn it into two and 14 months.

Duty is seven exact same steps. Right. Stuff like that. Right. Maybe you could share pictures about what you've done. Maybe you could share how much you make that day. Because once you made in a day, it doesn't exactly show what you made in the entire year. Maybe you could show projections.

so you can show your goals. You don't have to reveal your power level, but you do need to show people like, hey, I'm actually good at what I do, right? And a big, big part of that is who you associate with and who you comment on. So if you end up commenting on younger audiences or people who are just about attitudes and mindset,

and books and stuff, you're probably not going to get what you want. But if you comment on all the VCs, all the verified checks, and you are active in those spaces, then you probably get what you want way faster. You know, again, don't trade the invisible for the visitor. Yeah, take it.

So let's say I'm a business owner, right? And I wanted, what are the like five steps I should go through to understand? Like, is Twitter for me? And if so, like, then where do I take it from there to start to develop a plan and then implement it to succeed on the platform and benefit from it? Okay. Before that, what do you consider succeed on the platform? I don't know if that's a great question.

Like, how do I figure out what success? Well, I mean, there's, so let's take a, let's take a straw man here. Like, let's say that you are, let's say you're somebody that is a practicing attorney specializing in a particular type of law, right? And for you getting out there and networking with folks and potentially getting more clients is beneficial to you. So, like, what, how would you think about that? for a potential, you know, power user of Twitter or somebody going down that path.

Okay. So success is getting clients, right? Success is getting people who buy your stuff. Okay. So I think this is a good point. You need to think about what you want out of the platform. Yeah. Like is that kind of point number one?

Okay. Yeah. I love it. Well, I guess so. When, by the way, if your goal is to get followers, you're doing it wrong. Your goal is to either make money or be well connected. Like that's, uh-huh. Yeah.

Make money or be well-connected. Followers are just bandy matches because they really don't have. Okay. So, yeah. I would focus on, okay, so you're going to get people to buy your stuff. First thing, you start with your buyer. Your bio should answer three questions. The first thing you should answer is what have you done?

That it gives you credibility. The second one is, what are you building that gives you relatability? And the third one is, what can you do for other people? That gives people a reason to follow. So you do all those three things. If you look at my bio, that's exactly how it's set up. And some of the best bios are like that. I really liked it.

and follow, like, honestly, I don't get as many impressions as other people, but I grow at the same pace as them. I just feel like it's because of goodbye. So that's how you do it. Yeah. Right? If you have a profile picture, I recommend having a face, even if it's not your face and people like to go anonymous, I still recommend a face of some sort. I used to have my back. I didn't really grow that much.

And when I changed to my face, then it's just more relatable. Three is you need to prove, you need to write, you need to write threads. And this is where we're going to get a little bit controversial. I believe, I believe, right, that if you're just starting out, and if you're just starting out, you should absolutely just pay for reach. Just pay for reach. That's what I believe in if you're just starting out. The reason is, okay, you're going to tweet something.

And it's absolute fire. It's going to see it. Right. Yeah. What I think you should do is if you have friends, right, the way I grew in the beginning was I just engaged with everyone who had the audience that I'd like to have. Eventually, some people noticed me, but it took too long. It took too long.

If I were someone else, I'd make a list who has the audience that I'd like to have. And I would engage with them for like a couple weeks, right? Make friends with them, talk to them. By the way, the way you send a DM, in my opinion, is you either prove to people that you can make them money or you can make them smarter or you can make their life better. If you ask those three questions and the answer is you can. can't to those three, then you don't be able. So that's how you connect. And okay, so you make connections with them and then you're going to ask them for retweets when you post your threats. Now, we talk a lot about threats. What is a good threat? Right. The algorithm has been like constantly like

bombarded with a lot of, but we want to make yours seem more valuable than other people. So when you write a thread, you should have just in my opinion one thing in mind, one main thing in mind, which is the perceived value of your threat should be higher than a commitment of opening it. So I'm going to say that again. The perceived value of your thread should be higher than a commitment of opening it. So I'll make an example, right? Let's say, here's how you grow to 10,000 followers. That's okay. That's an okay title. But if I could make it better to make the perceived value higher than the commitment of opening it, I would say, I paid $25,000 in Twitter coaching,

and they all told me this 10 lessons. Open this thread, and I'll give it all away for free. See what I mean? The first one was, like, I'll just open the thread. The second one was, dude, like, if you don't open this, you're actually stupid. You're saying not to $25,000 worth of lessons. You know, it's like fucking open this thing.

Barrett or Neil has a really good one. Yeah. I'm trying to remember it. but it says something like this sales script has generated $12 million in revenue. It has six steps. I detail the six steps below. Copy this for your own system. And it's like, how can you not open it?

Right. And then it's like, okay, this, I'll say you're an attorney, right? These five, I don't know shit about law. Okay, so I'm just going to say that. But these are the five cases or the five laws that have won me the most cases or the five questions that I've asked that have won me the most cases. This could save you in your next lawsuit. Open this if you don't want to lose money. You know what I mean?

It's like you have to make your thread look like if you don't open this, you're an actual idiot. Just read it. So combine the threads with a good bio, buy a retweet on it. And I'd be actually surprised if in three months you don't get a lot of people DM in you. If you're actually good at you from your competence, I'd be surprised if you don't get people DM and you asking you to work for them. Yeah. Super interesting.

So let's say people are coming from the other end of the spectrum, which is like you're, you have no business, right? And you're coming on and you're trying to build a business there. Like, is the formula is still the same way or does it change? because I've seen pictures of you and then you have a friend that you guys go to the gym together and take pictures of them on Twitter. It's awesome, by the way. I forgot what his name is, but he's your, he's a ghost writer for folks helping them with

their Twitter accounts. So is the, is they approach the same way? Like, if you want to create a business on Twitter being a service provider or an agency, like do you go down the same path or is it different as you think about those type of use cases? Yeah. That guy was Dakota Robertson. Shout out Dakota at Runks to Write on Twitter.

Great guy. I live with him. But, okay, so if you're not in that process, right, you're just building. You go on YouTube and search for Jack Butchers. I think it's called feedback loop or anyway. So the thing is, there's a lot of circles, right, change to each other. And in the middle circle, are you. There's you, okay?

So we feel like we don't have anything to teach. But when we learn something, there's always going to be someone who knows more of it. and there's always going to be someone who knows less of it. And for you to build an audience, you don't need to be an expert in your topic. You just need to be better than the people you're teaching it to. So that kind of cues imposter syndrome because information that's basic to you

is life-changing information for other people. You know? So here's how this strategy would change. If you don't have a skill and if you're not, like you don't have anything, like, oh, man, I'm not like a big guy's, whatever, right? just learn and report what you learn. Like, this tweet is like overused, but everybody's actually figuring it out. Everybody's actually figuring it out as they go.

So see what you're learning right about what you're learning, right? Eventually, you're going to get people who are like, do it. Like, even though that's not a plus level, even though that's a B minus level of skill, I'm still paying a shit ton of money for a level. at a D level. So it might as well pay you. Right? So you don't need to be an expert.

You just need to be better than the people you're teaching it too. And the strategy is kind of the same after that. So the first one comes from the mind, which the things you already know, to the first guy who's already rich and read reputable. The second one comes from what you're learning. And honestly, we're all learning, right?

It's just a big limiting belief. But that's another huge topic. But you know what I mean. Hey, Michael here, and we're going to take a quick break and hear from one of our sponsors. Sponsor today is Beyond Eight Figures Podcast. It's Beyond Eight Figures.com. It's a podcast where entrepreneurs and experts speak up on the topics related to business and life in general. Each week, each week the host Andrew Lawrence is joined by interviewees from different backgrounds to discuss what helped them get ahead while succeeding at entrepreneurship.

You'll learn how these people achieve success by exploring their personal journeys along the way, both professionally and emotionally. So make sure you check them out. And I've listened to a couple episodes. It's really fun. It's generally more positive than the Acquisitions Anonymous podcast where we typically just poop on deals. So give those guys, give those guys a listen. And thanks so much for supporting the podcast. Now I dig it. Well, so I want to dig in a little bit. So there's the path of kind of doing it yourself, which I do because I enjoy it. And I also I'm a glutton for punishment, then, then like I get head up all the time by like people that want to be paid ghost writers for Twitter.

Like, here, I'll come write stuff for you. And I've played around with these folks. I'm, you know, I'm learning how to use them well and not use them well. It's not gone very well for me. People don't give me good stuff. So, you know, some of that is because I think they, you know, I've been coached them like repackage some of the ideas I've already put out there and just make it sound better. And then sometimes they give me their own ideas.

I'm like, that's a boring idea. But like, how do you know, what does the universe of kind of ghost writers for Twitter look like? And like, are they a good idea? Is it a bad idea? And when, or when is it a good idea and a bad idea? If you wanted to become a ghost writer or you want it to hire? No, no. Like, yeah, let's say I'm a business owner in the world of ghost writers.

Like, how should I think about the world of ghost writers out there? If you're already rich, get a ghost writer. So if not then. than not. That's usually how it goes just because you're not going to hire a ghostwriter because it's going to get you sales. You're going to hire a ghost rider because they're going to give you networks, like network effect. But to be fair, there's like very few competent Twitter ghost rider. So it's, it's, it's hard. It's hard.

A hiring one good one is hard. But if you wanted to create your own stuff, it's really not that hard. Like creating your own stuff isn't it's not going to take you like an hour. They could take you like 15 minutes a day. And it could be as simple as just maybe you. So you could pay someone, pay a VA. Hey, collect the best threads by JK and Michael. Collect the best threads by Sahil and Shan and Sampar and everyone.

And just bring them to me. And when you see those threats, you'll start to analyze patterns. There are certain tweet titles. certain formats that always hit well. So all you do is you grab those formats, those are like molds and then you fill them with what you already know. It really, it's not that complicated. Twitter is a game of saying one thing, a thousand different ways.

All you need to do is find yours. I'm so bored by that though. Like I've gotten to where I'm like repackaging my same stuff because I know like when I was a smaller account, like now I need to, you know, have the opportunity to say the same stuff again. But like, how do you, how should I feel about being bored by saying the same thing over and over? It's where I would be a terrible author because I cannot imagine going on a book tour and saying the same 14, four things over and over again. Like in 80 cities, like, I would, I would poke my eyes out. Like, how do I get over this? Like, how do I just,

you know, how do I get better? Well, maybe you're just passionate for this thing because I feel the same way. I like creating new stuff. But this was for the go for the people that are like, They don't have time to do. Let's just be honest. We're fucking addicted to this thing, and it's an issue sometimes. So maybe this is for the non-addicts. This is for the healthy people. But for us, Michael, yeah, we need to keep creating new stuff or we'll get bored.

But if you're not addicted, then you know the advice. Perfect. Okay. So, I mean, I think you talk about this idea that actually producing and building an audience and therefore, if you want to, and building connections or channeling it into selling stuff, like it doesn't cost as much time as people think it does. Actually, people ask me, though, like, how much time you spend, like, writing stuff? I'm like, very little.

Like, something will come up that's interesting. Like, I put it in there and it shows up at some point, like, later on in my feed. Like, so that's there. But I think, I think that's what is cool about what you're doing, the tweet hunter business. And maybe tell us a little bit about that and how can be used to just like knock out a week worth of tweets in 20 minutes, right? Which is some of what I've seen. Yeah.

So the way I do it is it's a three-step process. When you want to get a good tweet, and this is the boring but efficient route because it does work. But you see a tweet that already went viral, step one. Step two is you think what's the idea behind the tweet? And three, you write something similar. Okay. So I'll give you an example.

We have seen the tweet, and you, the listener, have seen the tweet about, oh, I don't want riches. I want time and wealth. I don't care about money. All I want is wealth. You've seen that shit a billion times. You've seen it. Time billionaire. Time billionaire.

Yeah. Or you've seen the, oh, tell me why schools will teach you about stem cells, but they won't teach you how to manage your money and pay taxes. You've seen that shit a billion times, right? So what does that tell you? It tells you that it works, right? You've seen the threads about, oh, I spend 10 years in tech, here are my 10 lessons. Oh, what does that tell you that the 10 lessons fucking works? So you go on the tweets that have already went by and you think, what's the idea behind this tweet?

Then you remix it with what you already know. And that is literally it. people overcomplicated and paid tens of thousands of dollars in Twitter coaching to know this one detail. I literally have people in the cohort right now. And I tell them, okay, guys, this sentence is going to really summarize all the cohort for you. Just tweet more and tweet well. And I just tell them that. And it's working.

So all you have to do is see what's already working. Remix it. Tweet it. So the thing about TweetHunter is it has two million tweets already saved up. we collected with the AI. So you can write up, let's say you're in marketing. You can write up marketing. You can see the best tweets of all time about marketing.

And then because they worked, all you need to do is tweak them a little bit, add your sauce to it, add a spin to it, and it will probably work for you. So tweet a hunter is a place. It's a scheduler, yeah, and it'll retweet your stuff and it'll help you, like, get more engagement. Sure. But it's a place for inspiration. So you can go there and you can say something new, something fresh, and you will never run out of ideas.

Because what you want to do in Twitter is you don't want to become irrelevant. Once you start, you don't stop. Once you start, you're going to keep Twitter. So you want to have something to put at the top of the feed every time. We just make it easier. We just accept that it's just easier

when you see other great content. You just not copy it, but spin off it. Yeah. Totally dig it. Yeah, and I use the product and thanks for being here and thanks for building it. It has helped me.

and like a pretty somewhat viral threat I had go with we're investing opportunities for small business owners. Like that was because I was on the tool and I was like, you know what? I think people would be interested in that. And it was because I took another idea that I had seen from somebody and I was like, oh, like, because it was suggested investing opportunities for something else. And I was like, oh, I know how I invest, but you know, shit. Anyway, super cool. So one thing I want to dig into and I think people catch on to this on Twitter and you use

the high school metaphor to describe Twitter. Like high school to me kind of sucked. Like I didn't like that whole clicky thing and all that kind of stuff. So I actually feel kind of yucky when I'm playing the game. You know, like there's the game where people are replying to popular accounts threads or like engaging with them and kissing their butt and retweeting. Like I have no problem when it's genuine, but a lot of times like it feels fake. You know, I'm just like, I don't want to be fake.

Like that's the last thing I want to be in life. So like, how should. I or somebody else think about like this Twitter game and high school. And I just, I look at it. I'm like, I'm too old for this. Like, how should I think about this? Be very competent at what you do. And then people will want to engage with you instead of you engaging with them.

Yeah. That's my thing. Like, so I have a friend Joey, right, he's a performance coach. And he's telling me like, dude, my engagement is not that good. Not doing well. I'm like, okay, go in your clients, ask them to say something. positive about you on Twitter and retweet them. And then a week later, then I'm like, dude, like, all my tweets are hitting 100 plus

likes. It's like, yeah, because like your tweets didn't change, but people's perception of you did. It's all about, like, how people perceive you. If they perceive you as competent, they'll come to you and you won't have to engage. Like, and I probably do this wrong. I haven't responded to comments of mine in months because I'm like, it's too boring, right? but I do share my wins and I do work harder

at what I do and proud of what I do and I share a lot of it and then people come to me in a way so it's a game of showing that you're the cool guy you don't want to be part of the clicks when the clicks come to you be the cool guy

yeah I think it well one of the things I want to talk about with you and I don't think most people get this from Twitter like you have to be comfortable with the grind and going through and writing a thousand tweets and realizing one of them is probably going to matter more than all the other ones combined, right? And like, I think people get discouraged because they're

like, wait, I just tweeted and nobody cared. And if, like, if I look at my like impressions or like connections or follower base, like it's like four tweets, like four threads have made all the difference. Like so like how do you how do you coach people like think through that like power law outcome or is it just as like, yeah, I mean, that's how it works. And people should just understand that it's just a simple that just i like i said tweet more and tweet well because you just never know i had a threat semi-viral 8 000 likes uh i i was about to delete that threat i wrote that in a car while i was like full of nicotine in my blood system but i was like okay i think this is a good one but i was about to delete it but it did it like you just never know it just never know like

the the tweet you're right with listening to mozart with your four monitor setup will probably not be as good as the one you wrote on a walk in the middle of the work out on your phone sweating. You just never know. That's why you have to keep trying. I will say that if you wanted to make it more predictable, is you

either do a thread or an auto DM. Auto DM is saying, if you like, retweet or comment, we will send you something, right? Like a, you could be a landing page. You could be a PDF. Which Tweet00 has a feature for that, so try it out.

But the other one is just threats because threats make it just you said that most of your growth came from four threats. Dude, me too. So just write more. Just write more. Like that's literally the answer. People like for a silver bullet like bro, no, just write more. Like I live with Dakota and he grew 20 something thousand followers this. I'm like, dude, what the hell did you do?

He's like, I just wrote a threat every day. And like he got lucky in like two. two out of 30. Yeah. Just never know. Two a day or one a day is impressive. I'm behind. I was trying for eight a month and it's like, it's too much work.

And I mean, the crazy thing for me and I, you know, I hang out with like other creators like in a chat group. And when they found out I edit my threads five revisions like their minds exploded. Like it was super. I was like, well, I'm Gen X, man. I got to like have correct punctuation and stuff. Like, there's no way I can, like, put this out with, like, broken links in it and stuff. Like, I just can't do it.

But that's impressive, man. Like, kudos to Dakota for doing that. I don't, man, I just don't have the time. But you have the time to edit it five times every thread. Well, I mean, I think I'm just being real. Like, I, like, for me, like, I have, like, I just want to put out quality stuff and everything I do. And if that means it takes longer or I just have to do. less like that's just what i'm going to do right and and i look back on like every business i've ever

started or anything like that people ask like okay well what's the exit i was like it's just going to be the best well how long as it takes like we just do it so that's just how i'm wired and i just got i stay true to it on twitter respect and and and then sometimes i put chili schemes up so that that is sort of this um so so one thing i want to dig into like a lot of people get on twitter and like the attraction of negativity is so strong. Like like like and you've tweeted about this some like surrounding yourself with positive people and stuff like that but like like like how do you how do you coach people out of this like bringing all their life's problems and dumping it on the universe and Twitter kind of thing like what what advice would you have for those people? Can you give me an example

of what you've seen? Like every one of your replies or my replies like this just being well I mean I think there's people that come on and they'll complain or they write like for example I had a guy I you know I was making a point in a tweet about vertical integration of businesses and this guy comes along and he's like hey if you would like to have a conversation with me and I can educate you on all this like why you're wrong like by all means reach out and I was like that's not constructive like at all like it's just actually a negative demeaning insulting thing and I think a lot of people gravitate to those kind of like behaviors and it's it's just not how to do things right on Twitter if you want to like engage with people well so maybe I'm answering my own question but it's just like

there just seems to be these people that show up and they just take out their anger on the universe by doing stuff like that like their insecurities and all that stuff shows up in their tweets and I just don't get it I don't understand it yeah so you're saying as a side of the creator what you could do to not get affected by it I mean I think that's very interesting like that's a complaint you hear from creators like um like they the negativity just gets overwhelming like how do you deal with it if you're you're publishing and somebody comes in and poops on you on a regular basis yeah i will say that i have over 1,000 people blocked because it's so so good it's just oh god i highly recommend it oh my god you say you say one negative thing

you're getting blocked i don't give a shit so i just don't care yeah i probably block millionaires. I don't give shit because I'm not taking it. So be very, very, like, lose on the block button. Because, dude, it's, it's your brand. Like, and that's one. This, uh, second one is be, um, it's just projection, bro. Everybody's just projecting that to you. They're like, oh, there's no way you couldn't make those money. Oh, you just told me you're broke. You just, you just said you're, you're poor to all my followers. So that's just what happened. It's just projection.

So understand that it's not that serious. I also don't spend a lot of time. On the timeline, that's one. And yeah, I'm very, like, I don't think I have the strongest audience because I just blocked so many people and I'm very, very, like, I'm quick to cut relationships with people.

I have so many people like, oh, yeah, let's work together sometime in the future. And they're like, sub-tweet me something. And I'm like, no, fuck you, bro, block. I'm just done. No, no, not having it. It's just easier. Like, what are you supposed to do?

Like, are you supposed to keep up with these people? Right? So I have, um, now I'm not going to say this. But yeah, anyway, block. Yeah. Block people. Block people. I'm not going to say this.

Yeah, okay. Cool. So is there any, like, advice in general with Twitter we haven't covered? I know we've gone through a bunch of different, like, aspects of it in terms of how to do it well, who it's for, all that kind of stuff. Anything that comes to mind that you're like, man, people really don't know this in general, and especially if you're a business owner and need to use the platform well? Yeah.

So the other day, someone asked me a really good question. He said, what do you know about Twitter that other people don't? And I responded that it's all a game of traffic and offers, and people don't realize that. So let's say you're a dude and you want to get a girlfriend, right? So you get jacked, you get muscular, you get not needing, you're handsome. But then you just don't talk to girls at all. And you don't get a girlfriend, right? So you, the offer, you are a good offer, but you're not getting any traffic.

So you don't convert. Say, let's swap it around. Let's say you're a dude and you're like super skinny, super needy, super ugly. And but you talk to 10 girls every day. You still don't have a girlfriend because you don't have a traffic problem. You have an offer problem. people focus too much on either. When you focus too much on traffic and too much on followers, you get the platyative account.

You get the hustle mindset mindset accounts that have no credibility. And when you focus too much on offer, you get the really cool stuff, like really good threats that nobody sees. So you need to figure out, okay, where am I standing? Do I have a traffic problem that people are not seeing my stuff enough? Or do I have an awful problem that I'm not giving the people what they want? So I just, when I see stuff through that lens, it just makes it so much simpler. In my opinion, do you have a traffic problem or do you have an offer problem? Offers are solved by writing better content, better threats, better stuff.

Traffic problem is almost always bought by making connections or buying access, which is retail. Yeah, take it. So one of the things we're trying to do is build this podcast. And it's going really well, like we're top 1% podcast and, you know, we have sponsors and all that stuff. what advice would you have for us vis-a-vis this podcast and Twitter? Or it's okay to say you don't have any. It's fine, too. I really don't.

I would say get creators. Obviously, like, people would, the advice I have is just the one you already know. Get people with big followings and just interview them, post clips and stuff. But I have heard that podcast and stuff do better on TikTok and Instagram. So that might be worth looking at you. but not my area expertise, bro. Yeah, dig it. Okay.

Two more questions. One, same question, but for me personally, have you seen me do anything? You're like, oh, that guy should do that differently. Dude, aren't you like 90,000 followers? Do you have 93? You're clearly smarter than it. But I'm addicted. So, yeah.

No, like, I would say, in general, write down what you, what is important. about you with figures and focus on. I want to really make this clear. Focus on your threats, having a perceived value higher than the commitment of focus. Don't just say what you're sharing. Show people. If you don't open this, you're an actual idiot.

Show that and people really, those really, really bless me. And so if you have connections and bigger accounts and you know, you can get a retit here and there, doesn't hurt. Right. Yeah, dig in. Well, and consider I'm, my goal in life is to always be learning and getting better. So consider the door open. If you see me do anything stupid, just text me because you have my number now. So yeah, you got it. Super cool. So in closing, you know, how we've talked a lot about Twitter, you know, the tweet hunter platform, how can our audience support you, follow you, follow your journey, become a customer. What, anything or multiple things they can do to, to play along and be helpful. I appreciate it. So if you go on Twitter, you will find me at 1.J.K. Molina, O.N.J.K. Molina. And so usually my audience is, like, made up of two people.

One is you're already rich. You want to build your business on Twitter. So you can DM me and we can see what I can do to help you grow, right? And the other one is you're figuring it out. You're just starting out. And you're like, okay, I want to go hard on this online income thing. Then try out tweet hunter. Like, definitely try out tweet.

I'm just going to help them monetize. it has a guide and the thing about that is everything that i told you is like 10% of what we have in a guide and we do not let you use the software until you read exactly how you can make more money than you pay us so go to tweet hunter.io and you'll get that so depending on where you are in the journey hit me up and i'll be glad to help but yeah this has been a great time all right man i enjoy it's good to talk to you in person and look forward to fall on your journey so thank you yeah thank you for Thank you.