Acquisitions Anonymous - #1 for business buying, selling and operating - The Porn Blocker App That Prints $100K a Year

Episode Date: March 3, 2026

In this episode the hosts break down a one-year-old “digital wellness” SaaS porn-blocking app doing ~$100K in profit from a single YouTube video—and debate whether it’s worth $600K or just a $...30K rebuild with better marketing.Business Listing – https://flippa.com/12197961-1-porn-blocker-app-ios-windows-b2c-saas-196k-gross-161k-net-604-subs-10k-mrr-0-57-dispute-all-from-a-single-traffic-source-huge-untapped-growthWelcome to Acquisitions Anonymous – the #1 podcast for small business M&A. Every week, we break down businesses for sale and talk about buying, operating, and growing them.Looking to build a professional website in minutes? Try Wix: https://wix.pxf.io/c/6898629/3115214/25616?trafcat=templateHubSpot is the backbone for how businesses scale without chaos. Try them out here: https://go.try-hubspot.com/OeG9Vr💰 Sponsored by:Viso Business Capital — Get the right SBA loan tailored to your acquisition needs with Heather Endresen’s firm. Sign up for a free live Q&A on SBA loans at https://www.visocap.net and click “Zoom Sign Up” in the top-right corner.Go High Level – The all-in-one sales and marketing platform built for agencies and entrepreneurs. Automate, manage, and grow your business at https://www.gohighlevel.comIn this episode, the hosts break down a fascinating SaaS listing sourced from the University of South Carolina’s entrepreneurship-through-acquisition class. The target? A one-year-old porn-blocking “digital wellness” app based in Michigan generating $180K in gross revenue, ~$8.8K in monthly recurring revenue, and an eye-popping 85% margin—all driven by a single YouTube video.Key Highlights:- $180K gross revenue, ~$8.8K MRR, ~85% margins, ~600 subscribers- 100% of traffic from a single YouTube video (massive concentration risk)- Asking 5.6x multiple despite minimal infrastructure and inconsistent listing details- Easily replicable tech stack? Likely VPN-based content filtering- Major upside via influencer/UGC marketing in health & wellness channelsSubscribe to weekly our Newsletter and get curated deals in your inboxAdvertise with us by clicking here Do you love Acquanon and want to see our smiling faces? Subscribe to our Youtube channel. Do you enjoy our content? Rate our show! Follow us on Twitter @acquanon Learnings about small business acquisitions and operations. For inquiries or suggestions, email us at contact@acquanon.com

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Starting point is 00:00:00 Welcome to Acquisitions Anonymous. Today, we did a pretty fascinating deal that Mills actually brought. He didn't buy it. He brought it. He is basically volunteering to help the entrepreneurship through acquisition class at the University of South Carolina. And they gave us their second most favorite deal that they had done and looked at inside of the classroom.
Starting point is 00:00:20 And it was a fascinating one. And I really liked it because it helped the world a lot. So I'm curious what you guys think about as well. Let us know in the comments or on social media. Here's the deal. Oh, and I wore a track suit because, you know, it's that time of year. See you. Bye.
Starting point is 00:00:59 structure that you need or a little of all of those things. That's why my company, Vizzo Business Capital, works with over 30 different lenders to find you the best funding in less time and with less friction so you can focus on the deal. Sign up for a free live Q&A session on SBA loans at vizocap.net. Then click Zoom sign up in the top right corner. That's V-I-S-O-C-A-P.net and click Zoom sign up. Rated explicit for this. Oh, really? This deal is going to be off the rails? No, no, it's not like that. It's good. It's not actually explicit.
Starting point is 00:01:35 Does it involve horses? No. So, Heather, I have a question for you. We do have, before we talk about the deal, there's imminent government shutdown. You guys are just like recovering from the last government shutdown. Right. Exactly. So this looks like number two is coming on Monday.
Starting point is 00:01:52 Second government shutdown in the last six months. So we've been helping our clients get everything through. get it into the bank, get the bank's submitting it, and getting SBA loan numbers. So I would say 90% of the clients that were in line to get that of ours got it already. And we might still get a few more today. And that means they can close on time. So that's good. And if this government shutdown doesn't last too long, it hopefully won't disrupt very many clients. But if you're in the closing process on an SBA loan and the government is shut down, that's where you get affected. And Travis, has that affected any of the velocity at Capital Pad?
Starting point is 00:02:30 Like how many of SBA stuff has been going on there? We haven't done a deal with SBA in a long time, actually. Oh, I don't know. I'm happy to give context on that. But yeah, it just hasn't made sense as much. Yeah, so what's the context? Just curious. I have a thesis that influencers in the ETA space have caused a wave, a sea of new searchers to come out there.
Starting point is 00:02:58 and it's caused the market to get quite messy. There are still really good deals out there, but they're fewer and far between. There's a lot more noise in between. So we've been moving up market a little bit to more of the independent sponsors. So, you know, the $10 million-plus deal sizes has been making more sense to us. So we're not against searcher deals. We just haven't seen a good one in a while.
Starting point is 00:03:22 They haven't been priced too high or the people, we've seen a lot of people submitting deals that we just don't think really have what it takes to be backed by an investor group. Maybe by themselves is fine, but for us to be able to invest in them, you got to have a little bit, you know, higher trust there. So it's kind of where we're at. Yeah. Fascinating. Well, it's always interesting how they're, I mean, things are always changing so quickly and all this stuff. And it's just, I guess, you have to love that aspect of fast changing stuff. And, you know, it's cool that you do. And I don't have to be. What we're seeing more of, which I'm happy to see, add-ons. Existing businesses, whether they acquired or they
Starting point is 00:03:57 were a founder adding on growing by acquisition. I'm so glad we did for the longest time we didn't see enough of that in the SBA space and now we're seeing a lot more. So that's good. Probably where it makes the most sense, really. You already understand the industry. It's an easy yeah, all makes sense. It makes the most sense. Exactly. Speaking of add-ons, Mills, you have a deal for us today. And it comes from South Carolina, right? The deal is not in South Carolina, but it did come from our friends in the ETA class. And this was a close second to the other deal they sent us. Oh.
Starting point is 00:04:33 The category is SaaS, health and beauty. They're laughing. I'm looking at the third word here. It's the number one porn blocker app in iOS and Windows. B to C, SaaS, $196,000 gross, $161,000 net, $604.6,000. $604 subscribers, $10,000 monthly recurring revenue, 0.57% dispute. I don't know what that means, all from a single traffic source, huge untapped growth. This single traffic source is the thing that caught my attention. This is interesting, you guys. So the business is located in Michigan. It's one year old.
Starting point is 00:05:21 their monthly profit is $8,859 a month, 85% profit margin. There are 12,376 page views per month. They're asking a 5.6 times multiple and a 4.7 times revenue multiple. There's a little bit, maybe this has been updated over time because up here they say 604 subscribers. Down here they say 596. But listen to this. So it's a profitable B to C SaaS business within
Starting point is 00:05:51 the digital wellness sector, which I feel like is the best euphemism ever. It's a porn blocking app and it's garnered significant traction without any advertising spin, achieving $180,000 gross revenue and $8,800 monthly recurring revenue from a single YouTube video that ranks highly on search results. Is that not fascinating? One video. Developed by a solo founder, the app offers a unique non-bypassable solution for content blocking on iOS and Windows devices, addressing common issues faced by competitors. The venture is poised for considerable growth with a ready-to-scale infrastructure, including a developed affiliate program, an SEO-optimized blog, and automated support systems, which have yet to be leveraged. The business has witnessed consistent performance with a strong
Starting point is 00:06:42 conversion rate from a single traffic channel, highlighting its product market fit in a rapidly growing digital wellness market. The sector is expected to reach 1.8 billion by 2027. They're talking about their TAM, their total addressable market, and the app's distinctive non-bypassable technology positions it to capitalize on market opportunities. I love this line. Valued by an algorithm at $419,530, the current asking price is $690,000 due to its untapped growth potential. Ideal acquires would be those with marketing capabilities. capabilities to exploit the platform's prospects, the seller who is exiting due to time constraints and seeking to pass it to experience operators, notes the potential for the app to reach
Starting point is 00:07:29 between $1 and $10 million in annual recurring revenue in a few years with proper marketing efforts. The offering includes complete software, data, social media accounts, and brand assets, along with 60 days of transition support. I'm hesitant to ask, but what do you guys think about this one? Well, let's talk first. Let's make sure we have alignment what this actually does. And I think I know how it works. But Travis, you can't. Travis, not to put you on the spot, but what is it?
Starting point is 00:07:59 Is it your expert in this face? If I was someone who was uncomfortable with my porn consumption, I would be looking for something to block that to cut it out so that I could let my brain and my dopamine receptors heal. This app would help with that. Yeah. So I think the way this has to, work from a technical standpoint and they hint about it with the ready to scale infrastructure
Starting point is 00:08:22 is I think this is basically you buy like a VPN that plugs into your phone and the VPN filters out pornography. I think that's the only way this works because you don't have any other that's the only hook IOS and Windows both give you that could be done by one app. So I think that's the way this has to work and that's what they mean ready to scale infrastructure in terms of making this happen. I mean, the fact that they are basically selling this thing off of one YouTube video access is just fascinating to me. That's, that's the one part that really excites me. One, I do think, what are you searching on YouTube and what is this video? Help me stop, I guess, right? My gosh. It's got to be something like that. Well, I went and without a VPN, I'm sorry. I went
Starting point is 00:09:10 in Google porn blocking app. My ISP is now going to flag me for this. But, uh, and, and, I looked at the search results, right, and included three different YouTube videos were shown in the top 10 as well as some different sites. And if you go and evaluate that using like HRFs and this SEO evaluation stuff, there's a ton of traffic here and it's not all that competitive. The app itself, maybe this app or maybe it's a competitor app even, probably the competitor app based on what they're saying, is ranking number one.
Starting point is 00:09:36 But there was a lot of what we call like parasite traffic opportunities of like making more YouTube, putting posts on other large blogs. It doesn't have to be your own blog. You know, top five horn blocking gaps, but you're at number one. There's a lot of opportunities in this from just like 10 seconds of looking. But only 600 subscribers.
Starting point is 00:09:57 Yeah, that's not a lot. Yeah, it's not a lot. I wonder, like, if you could look at the number of views on that video versus subscribers, what the conversion rate is, it seems like it's probably pretty low if they're the number one video for this.
Starting point is 00:10:10 And what Travis said, there's a lot of traffic. So, you know, there's a lot of traffic. A lot of people are viewing the video, but only 604 sign up. And I have a weird thought in my head. Their information security needs to be super tight because these people don't want to be doxed that they bought the app. So there's a little extra layer there that hopefully they're spending a lot of money on keeping the names of their subscribers secure. If they even know, if it goes to Apple's ecosystem, do you even get that?
Starting point is 00:10:39 Oh, that's true. Yeah. It can just be in Apple's hands. And so you made a point of like there's only 600 subscribers, which is kind of low, but at the same time, it's only a year old. Like, that seems really good. It's like $10 a month is what that math works out to with their monthly recurring revenue. Look, I mean, pornography addiction is a real problem, right? It's a real thing that a lot of people suffer from. And this, like, we rarely look at businesses that help people make their life better, like in a meaningful, very direct way. Like, this is. We look at worm farm. arms and crazy stuff like that. Well, nothing is going to make the world better like the pizza boat in the Bahamas, but this is a close second. And like, you have to like that this business actually truly like helps people who are trying to turn their life around make changes. Like, you got to love that. I agree. It's interesting to me that they like up at the top here, the asking price is 590, but then they say somewhere else the asking price was 690 because of the
Starting point is 00:11:41 untapped growth. It makes me think we don't have like price history like Zillow or something on Flippa, but I wonder if they have been kind of sitting in the market for a little while and they're not getting the feedback that they want and they've lowered the price and just haven't updated the listing language. That's usually assigned to me. What was the valuation was it had a valuation from an algorithm. That was kind of interesting. What did that mean? Yeah. Valued by an algorithm at $419,530. I mean, It's very, you know, very bold of them to say it was valued at this, but we want, you know, a one and a half times increase over that. So they're doing $8,800 a month in an MRR, so almost 100 grand, almost straight profit probably.
Starting point is 00:12:27 I mean, they probably have some servers somewhere, but that's not cost them. So let's say they're making $90,000 of free cash flow from this thing. Is that right? And they're asking how much for it? $500,000. $5.90. between 419 and 690. I mean, the tough part is you could spend 30 grand and rebuild this whole thing.
Starting point is 00:12:48 Like, maybe even cheaper than that. Because it's not, I mean, all the porn blocking stuff is off the shelf. You know, you're paying for some service that does it. You're running a server somewhere. You're basically taking off-the-shelf VPN software that's everywhere. Like, if that's how the solution's built, which I'm pretty convinced it is, like this is very replicable. So all you're doing is spending $600,000 for one YouTube video.
Starting point is 00:13:13 Well, and I wonder, like, Travis, you're much more suited this, but I wonder if you could look at the YouTube video traffic. You know, you sign the NDA and you start to peel back the layers on this. Was this like an overnight success one year ago and they got tons of traffic and they've just kind of churned their way down to 600? or is this video continuously ranking really high in organic search for these terms? And you go, okay, maybe there is something here, some staying power for this video. If I was the guess, the quick guess that the video probably came from some third party.
Starting point is 00:13:48 It's not like they did it themselves. Either they had somebody with a strong channel make a video and they paid them for it, or it just happened to be coincidence. It's hard to just start a new channel and put a video up and get it ranking like that. I have no idea of the staying power of these things, which is kind of scary. I mean, you know, in general, anytime a business is built on a ranking somewhere, you should be terrified because one algorithm update and it changes, right? Yeah. The flip side of this is this whole business has come from just one YouTube video, so you could, you know, theoretically do a lot of other things.
Starting point is 00:14:22 So, I mean, double-edged sword there. Heather, what do you think? I'm against actually buying or paying multiples. of five and above for an app or software at this stage of technology. It's exactly what you said, Michael. Most of the time, you can rebuild it much cheaper. And in this case, it doesn't even have a strong marketing channel just as one video. So this seems like they're asking an awful lot for what they've got here.
Starting point is 00:14:55 I agree with you, Heather, and Michael. So I think I mentioned this on the pod before, but like at Capital Pact, one of the like the checklist items when we're like looking at deals to do is is there a developed infrastructure and the big question that I think I've used the example was is it basically just a nice website with a hundred thousand dollars worth of SEO or is it like a full integrated business with like teams and processes because if it's just the the former like don't pay three million bucks for it just go and build a nice website and do a bunch of SEO and just like found it instead of the ETA model this.
Starting point is 00:15:31 seems a lot like that, as you say. I mean, if it's just an off-the-shelf thing, if that is the case, why do it? Yeah, you could spend $100,000 on marketing and paying influencers to make other YouTube videos and what like that and get right there. Yeah, that's the way to grow this thing. Like, if you just took budget, took 50% of revenue and just gave that in budget to go to folks to do videos about here's how to beat your porn addiction, you know, not necessarily Dan Go, but like a lot of people like that and just be like, hey, I'll pay you $5,000, to make a video about this particular app. Like, I think you start just pushing that back out in the marketplace.
Starting point is 00:16:10 I think it's how you grow this thing. And it's fascinating that it looks like this was made by somebody who's already kind of an established creator, maybe a hacker type, put it together over a weekend, and then looked up one Tuesday. They're like, wait, I'm making $100,000 a year by accident and doesn't know how to kind to take it from there or maybe doesn't have an interest in it. I wonder if there is some, you know, if you had the right skill set and the right background and knew what to do with this business. I wonder if there's some structure here with the
Starting point is 00:16:34 seller where you, you know, you come in at a much lower purchase price and maybe it's negligible or nominal and you're really just helping provide some growth equity. They get diluted. You bring growth equity and you participate meaningfully in the upside if there is a path for that. Tell me if you guys would do this deal if you if you have capital and you're interested in doing the work you go in and you tell them i'm going to give you a hundred thousand dollars down and we're going to do uh we're going to do a profit split of all free cash flow from this business over the next five years and we're going to do it say 60 40 in their favor until they get uh let's say 500 thousand dollars out of it and then over time that will go down to zero,
Starting point is 00:17:25 say ratchet down 50, 40, 30, 20, 10 over the next five years. Do you do that deal if you're a person trying to do like an earn to own type situation, grow to own type situation? I like it a lot, especially if you can convince the seller that you're bringing marketing shops or something like that, some value add to really grow it. And if you're offering the seller to basically make a little bit more than they would, just selling it straight out. Yeah.
Starting point is 00:17:52 Big thanks to High Level for sponsoring this video and helping us pay for our editors. High Level is the all in one CRM that handles your emails, text, funnels, and more all in one place. Think of it like the Swiss Army Night for Small Businesses, and you can try it for free for 30 days at gohighlevel.com slash Michael Gurdley. I think Travis could do that deal? I could not. I don't have the skills up. Well, I just imagine you. You're up on a roof. You've got your phone. You're doing SEO. Like, yo, here's how you stop. for this out. You turn around, you put down some roof shingles, and you come back on, you, you work on your next platform to operate on these. See, I'm not looking at porn right now,
Starting point is 00:18:27 thanks to this. Here's the downside of those schemes. There's a ton of risk for the seller, and they routinely just say no, I'm not interested in that. I won't cash up front, and they'll keep looking for somebody else. But Bill loves putting them out there. Look, you keep making those offers eventually. You know, somebody says yes to them. I want to pivot on talking about this one a little bit. This is one of those deals that I feel bad for the seller because they're putting it out. And my first reaction as like as somebody who has more of a zero to one bent of entrepreneurship is like, shit, why don't I just copy them? Like that's the problem.
Starting point is 00:19:08 Like sometimes I see deals like this out and I'm like, oh, they're putting their, this is such a cool niche that's going to be durable. But by putting the business up for sale, they're putting that business up at risk. we're going to copy it. And so that's kind of, is that the wrong feeling about this or how do you guys think about that idea? I think that's right. I'm friends with the Empire Flippers guys and talking to them about the privacy of the deals. And they always said that they're trying to keep it really private, not for the seller, but it's for the buyer. Yeah. Because all these people are looking at like, ah, I can do that. I can just take over that niche and it can screw the buyer. So that's the reason for the privacy. So hilarious story, you know, Mark Cubans, this is totally off topic,
Starting point is 00:19:49 but relevant to this, you know, Mark Cuban's like cost plus drug thing, that deal where he basically like, they manufacture drugs and they sell them at cost and it's kind of a cost go. Anyway, so before Mark Cuban got evolved in a deal like that, I saw one of their competitors was out looking for investment like three years earlier. And it was in the category of, oh, I wish I just hadn't been pitched investing in this deal because I would totally copy this idea. And as a general rule, like, I don't do that. Like, I think that's wrong. If somebody told me he's not confidential, I don't do it. But that happens routinely when you're looking at investments. You're just like, oh, I would so start this idea if I didn't have ethics and morals. I think you told me that
Starting point is 00:20:28 about my business. What? Did I? Sorry. Yeah. He's been in stealth mode on something he's going to tell you about later, Travis. It's called capital cad. Total secret business plan. I find it hard to believe. I mean, sellers say lots of crazy things in their listings. I find it hard to believe that an app with 600 subscribers is the number one.
Starting point is 00:20:59 Yeah. Me too. Like, it's like people, you know, people will say like, you know, Columbia's most trusted roofer.
Starting point is 00:21:07 I'm like, that's, you know, that's a little bit. We don't say that about ourselves, even though we're the biggest. But like, it's one of those things you can't measure. This is something you can measure. And like, is it number one in terms of it has more five-star reviews than anybody or it has more downloads?
Starting point is 00:21:22 I don't know. I think it's just a little bit. I think if you really clicked on that and pressed on it, it's probably not real. Before we kind of go to rank this one, I think we're going to talk about this level of inconsistency in the listing. Like, I think you listed there's two different asking prices. MRRR is listed as two different numbers between the two up in the top and the bottom. That's a huge thing.
Starting point is 00:21:46 If you're going to market anything or try to sell, you have to be internally inconsistent because people are looking at little signals like that. And I think it screams like you talked about Mills, like being unprofessional if you don't kind of internally check, especially when the document is only a half page long. Like really definitely a three pages.
Starting point is 00:22:04 Yeah, if it's 150 pages, cool. Half page, like you've got to check your numbers. Yeah. So why did the college kids like this one? Was that the P word or something? He just said as a distant second, they got a kick out of and were curious how this business would work. You know, the last episode we did the VR thing, I would rather own this business and the VR thing. I think this has more tailwinds, better business to be in.
Starting point is 00:22:34 This just needs marketing, it seems like. It just needs good marketing, better marketing. better marketing. So what these kids, one of these kids should do is go fill out the NDA and go drop out of the MBA program after they graduate and go talk to the seller and be like, look, you're never going to sell this for five times earnings. You're also, you're not somebody knows how to market it. I am young, hungry, and I have the best MBA in the world from the University of South Carolina.
Starting point is 00:23:03 And I would like to do an earn out job here. I'll work for free. Let's make me a partner. And over time, let me buy, make this thing so big that I can generate you more cash than you would otherwise get. And along the way everybody gets rich and do a structure like I talked about. I think that's, I think this is much more interesting than the VR thing. Travis, if you sign the NDA on this, how quickly could you suss out what, like, if,
Starting point is 00:23:30 if there's real infrastructure there. And like, if the YouTube traffic is valid and could continue. Like, is it one of those things like in 30 minutes, you know everything you need to know if you know what you're looking for? Four minutes. Yeah. You can't say like, oh, this will stay ranking at number one. You can't do that. But you can look like, evaluate the whole thing.
Starting point is 00:23:54 Like, is it just one video? What's the structure look like? No, it won't take long at all. There is legitimate growth for just based on like the traffic that's out there and what's ranking and how not competitive it is. The social UGC channel here is so huge, right? I just did a video on buzz balls. Have you guys ever looked into the buzz balls business? Maybe you should wait for my video, Mills.
Starting point is 00:24:20 They'll educate you. I'll watch it, like you. Like a good business partner. I will watch your videos. Thank you. I appreciate it. No, but they are insanely good at paying influencers to do videos about buzz balls. So like every time a new buzzball flavor comes out,
Starting point is 00:24:34 Heather, are you familiar with buzz balls? Should I just? Only through my 20-something kids. Yes. Travis, your kids are not at this age yet. My kid will be born in a month, so it doesn't exist. You're 21 years away. So they are single, for the audience members, if you don't know,
Starting point is 00:24:52 they are plastic-contained single-serving balls, which are sold at convenience stores. They're the number nine most selling spirits or alcohol brand in the United States. and they are cocktails. They are basically prime energy with alcohol on them. That's the way you should think about them. They are nasty. They run about $3 or $4 a piece,
Starting point is 00:25:16 and they are 17% alcohol. So they're 35 proofs. They're at the high end of what a wine or beer can legally be before you become a spirit. And basically you can drink, it gives you exactly what it says. You drink one or two of them, and you get a buzz, right?
Starting point is 00:25:33 That's basically how they are. And then they also have jumbo sizes. But back during the early days of the TikTok era, Buzzballs discovered that people were like making videos, taste testing their different flavors and all this kind of stuff. And that is how they got really promoted and grew so part of how they grew so quickly. So they have since gone super in. And it was interesting.
Starting point is 00:25:53 I came back and I was like, oh, I'm doing a video on Buzzballs. And by the way, I couldn't even drink them because I don't drink and also they're nasty. So I just left them sitting outside in the street for somebody to take if they want to drink them. And my wife was like, well, you know, oh, I know all about buzz balls. It's because all the influencers she follows are getting paid to promote buzzballs and do A-B testing on it. And I think all the way back, looping that back to this porn app, anti-porn app, like that is precisely a channel that would grow the hell out of this. There are so many health and wellness influencers you can pay to promote this app. And I think it would grow like crazy.
Starting point is 00:26:27 And I would bet Google Trends, porn addiction, all this stuff is probably growing like crazy. Huge tailwits. Huge tailwit. People are talking about it, too. I mean, the conversation on Twitter, it's happening. Yeah, it's real. And, I mean, that's the best thing about Twitter. Like, when things are talking about there, they're usually early.
Starting point is 00:26:44 So that means you can predict what's going to happen with later books. And that was my talk about buzz balls. Thank you for being here, guys. Buzzballs, it's like a great business. They got acquired by Sazerac instead of 2020. Half a billion. Half a billion. Oh, you know how the lady got it started?
Starting point is 00:26:59 This is crazy. She was, her marriage was falling apart. She lived in Plano, Texas. She had two kids, and she was making $35,000 a year as a teacher. And here in Texas, we really value education here in this state. And she said, look, my dream is I want to make $100,000 a year, like, so I can provide for my family. And so basically, she went to like 20 banks and tried to get a loan to start this thing. And it was her idea.
Starting point is 00:27:25 She's like, oh, how can I sell these single serving cocktails so you can drink it by the pool because they're in plastic? And she went to all these banks and she couldn't get a loan. And she finally went to this like kind of one no name brand bank and they're like, well, what do you have for collateral? Like we're not going to loan you just on an idea. She's like, well, I have a car. I can give you that as collateral. And my mom has a ranch.
Starting point is 00:27:48 And they're like, what's on the ranch? And she said, cows. They're like, okay, cool. We'll take a lien on the cows. So they loan her like a hundred grand to start the business with a used car loan and a lien on the cows. And then she started to make them in her house and she went door to door. She sold them. Finally got convenience stores to carry them. And then it all went off by then. And today, her husband, her marriage has turned around and her kids all work in the business.
Starting point is 00:28:14 They're all leaders in the business. And they just sold for a half a billion. She still runs it. Awesome. This is so Texas, by the way, a lean on the cows and they use car. It's hard to get a startup loan. So, I mean, good for her because she had to be very persistent. to get to find a bank that would even do that. And I went out the next day from where I left the buzzball sitting on the side of the street, they were gone. Somebody took them. So look at me adding value to the universe.
Starting point is 00:28:43 An 18-year-old kid grabbed them on their way by. They are so nasty looking. I don't drink anymore, but my 17-year-old who reminds me he is legally allowed to drink in the presence of parents was like, I'm not drinking those things. He couldn't even taste them. I think it's interesting, like, when people take a package and make, like, the package so, you know, integral into the product itself, like, there's no, like, there's no normal shelf space to put these.
Starting point is 00:29:13 Like, they had to create shelf space for them. It's like when Red Bull came out and they were doing a different can than everybody else, you know, it's differentiating. It's cool. We went to the 7-Eleven. I had to go ask the guys who were working out. I was like, do you have buzz balls? They're like, oh, yeah, we definitely do.
Starting point is 00:29:26 And they've, like, pointed to this bin, like, right in front of the, register that was like a bunch of single serving alcohol in ice right by the register yeah yeah with the boiled peanuts right hell yeah heather hell yeah sorry we just got turned explicit for this episode all right on that note uh would you guys like to uh tell us uh what you think about this deal heather you want to go first yeah i think that it does i think there is a room for somebody who's great at marketing. I think I would do more of the deal that you were talking about. I would not try to buy this outright or use an SBA loan. But if there was some kind of profit sharing, someone comes in that can grow it. I like it on that basis. Yes.
Starting point is 00:30:11 Amazing. And Travis, I'm going to be unoriginal, exactly what Heather said. I'm thumbs down on it. I just don't know anything about like how to grow this business or if it's even healthy. So you just stand on top of your roof and then hold up and tell people about. Yep. And I would like in closing to tell you guys, this will be the highlight of my day, because I think it's the first episode where everybody agree with my crazy idea. So let's go me. Let's go me. Super. Well, thanks everybody for being here. If you want to do business with Heather, please do. She's at visocap.net. Is that right, Heather? Yes. That's for all of your SBA borrowing needs. And Travis is running CapitalPad.com. So, and you can go there if you're interested in either raising money for an independent sponsor or a small business acquisition or from investors or if you're an investor wanted to put money in. Is that an accurate way of just? Accredited investor.
Starting point is 00:31:06 Accredited investor. I love y'all's deals. They are always so unique. Like, every time I'm like, I just want to see what they have going on. And I'm like, whoa, that's cool. That's interesting. That's like very, you guys have a good deal for it. It's interesting to me too coming through.
Starting point is 00:31:20 I'm like, I've never thought of this business. Yeah, they're good. There was like that one you told me about in Florida that, well, I don't even want to, like, I don't want to docks it. But I was like, this is the best business I've ever heard. And you were like, it's been around for 100 years. I was like, I know why. It's a great business. Yeah.
Starting point is 00:31:34 Yeah. They're unique. So much curation goes into this, though. Like, we'll look at dozens or even sometimes 100 deals for every one that we do say yes to and put in the platform. So I get the unique ones. Such good business. No copying. No cost, clearly.
Starting point is 00:31:50 Not a capital cab. who wrote a capital cad capital capital please get that website Michael just so we can mess with Travis capital cad I guarantee
Starting point is 00:32:05 well that it's CAD so yeah anyway All right everybody thanks for being here we'll talk to you next week

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