Acquisitions Anonymous - #1 for business buying, selling and operating - The Wildest Deal Yet: Buying the Infowars Empire in Bankruptcy

Episode Date: November 1, 2024

In this high-stakes episode of Acquisitions Anonymous, all four hosts tackle a controversial, intriguing listing: the bankruptcy assets of Infowars, the infamous media company led by Alex Jones. With humor and insight, the team dives into the unusual opportunity to acquire assets from this high-profile, politically charged brand, including intellectual property, production studios, a vast e-commerce business, and more. They discuss the potential risks, the wild history of Infowars’ reach, and consider how someone might leverage these assets creatively—or if it’s simply too toxic a deal.This breakdown explores:The business model of e-commerce for influencers and Infowars’ strategyLegal implications of purchasing Infowars' assetsThe high-margin, supplement-heavy e-commerce store driving revenueThe fascinating idea of repurposing Infowars into a Museum of Conspiracy TheoriesThe potential liabilities and limitations of rebrandingCould there be a way to separate the assets from the controversial founder? Tune in to hear the team’s perspectives on one of the wildest deals they’ve covered yet!This episode is sponsored by Acquisition Lab, the accelerator helping aspiring business buyers with education, tools, and community support. Created by Walker Deibel, author of Buy Then Build, Acquisition Lab offers a vetted cohort-based experience for people ready to navigate the complexities of acquiring a business. Learn more at AcquisitionLab.com.Subscribe to weekly our Newsletter and get curated deals in your inboxAdvertise with us by clicking here Do you love Acquanon and want to see our smiling faces? Subscribe to our Youtube channel. Do you enjoy our content? Rate our show! Follow us on Twitter @acquanon Learnings about small business acquisitions and operations. For inquiries or suggestions, email us at [e-mail]

This is how you do e-commerce as an influencer, right? You make a bunch of content, you attract a very specific audience, and then you stand up a store and sell them things that you already know that they want at big margins. I don't think you could even buy it on the assumption that you could keep it going anywhere close to what it's been without it being Alex Jones. You just would have to have such a big potential windfall from a revenue standpoint to make it even worth the risk of touching something that's toxic. This is an Acquisition Anonymous. Hello, another episode of Acquisition Anonymous. We don't have 100% here.

All right, Michael here. Today's episode of Acquisitions Anonymous is great. We had all four hosts, and we went through and talked through something for sale on biz by sale that is coming out of a bankruptcy auction. And it is the InfoWars and Alex Jones bankruptcy assets. So it showed up on Biz Buy Sell, and we're an M&A podcast that does deals for sale. And we took a look at this deal and came up some, I think, pretty interesting ideas. and also one that I think that could use a lot of these assets for good. So hope you enjoyed the episode, and here it is.

Thanks for listening. This episode of Acquisitions Anonymous is sponsored by Acquisition Lab. Acquisition Lab and their team, they've been longtime supporters of the pod, and they provide a really great service for people who are looking to acquire a business. So it's created by Walker Diable, who's become a friend, the author of Buy Then Build, How to Outsmart the Startup Game. So Acquisition Lab is an accelerator with a highly vetted, cohort-based, educational and support community for people who are serious about buying a business.

So a lot of our listeners like you, you tune in every week to our deal reviews, you want to get in on buying a business. You're on this podcast because you're trying to learn how to buy a business. But if you're not quite sure where to start, acquisition lab is a great place to start. So they exist to help people buy a business and to navigate all those complexities of the process, everything you hear us talking about on the show. They provide a proven framework, tools and resources that support you all the way from search to close. They do it. There's a whole bunch of educational material and support. So if you're

serious about buying a business, check out AcquisitionLab.com or you can actually email the program director Chelsea Wood directly. Her email is Chelsea at buy then build.com. Okay, we have everybody here and I just elected myself host today. So congratulations. Sorry about that. But you elected yourself. Buckle up. There was some discussion about which deal we were going to do. I pulled up a deal. And I clicked record and there was that I said too late, we're doing this one. But look, I want to, I want to get you guys feeling how tired of talking about the election are you guys? Not even close to as tired as I'm going to be after this episode and when the, by the time it airs right before the election.

Heather, well, you're in a swing state of California. How do you feel about things? You know, it is still very annoying. I am sick of hearing about the election. I hardly want to open up Twitter because I don't want to talk about election and politics. I want to do other things, and it's everywhere. It's tried to be crazy. I would think in California and in Texas, for that matter, Michael, you guys would, like, nobody

would care. Like, these states are decided and, like, why would you waste $1 of advertising? The worst part is it comes at you from the back door if you live in a place like Texas. So I was, you know, I'm in a text thread with my college roommates who are both extremely one-sided in terms of where they vote. And it's a color that rhymes with Mew, right? And so they, I was telling them yesterday, like, Like my presidential vote doesn't matter in Texas, whoever I vote for.

We know who's going to win. Like it's pretty straightforward. And they spent an hour and a half trying to convince me that math doesn't work. And my vote does really matter here. And I was like, no, it doesn't. We know what's going to happen. I can vote for, I can vote for one of you guys. It's still not going to change anything.

So anyways, it comes at you from other directions, which is why I'm also totally, despite not being in Pennsylvania or a swing state, totally over it. And we have propositions in California. So we have like all these like little fights over real estate propositions and there, you know, there's a lot of stuff like that for us. Okay. So there are things that matter besides the presidency in California. Okay. Yes. I voted the other day and there was no line.

Like they just opened early voting. There have been like there's only five million people in South Carolina. I think like over 400,000 have already voted early, which we only get like two million people who vote. So like there's going to be no line in two weeks. Wow. here in North Carolina, I'm maybe the swingiest state of all four of us. And it's getting bad. Like the last week or two have really ramped up.

Every day, I'm not exaggerating. I have between five and ten pieces of mail, election mail, every day. You know, with increasingly outlandish claims about both sides. The TV ads are nonstop. Like, I can't. It's all election. Twitter told me there's going to be a bombshell today. There's going to be a bombshell every single day, every single day.

every single day between now and election day. In fact, listening to this now, there have been seven bombshells between the time we recorded this when it comes out. One of which is that, you know, probably Trump and InfoWars,

Trump owned InfoWars the whole time. Or something. Speaking of InfoWRs. A segue. Today's theme is October surprise, and do I have a surprise for you guys? It is a listing on BizBySell for sale. It is

all of the assets of political and conspiracy theorists, uh, media company, Info Wars with all of their production stuff, the sets, e-commerce, everything. And it's being sold for a million dollars.

This is the Info Wars. The, the tin full hat, Alex Jones, Info Wars, extremely controversial business, bankrupt and for sale, a million bucks.

Yeah. Which is bankruptcy. was from the like the libel and slander things right those families came after him yeah from sany hook and he lost basically he became underwater right and insolvent so that's why he's selling these things and now it's in a bankruptcy proceeding uh correct yeah so here let me read you the listing so the picture is Alex Jones's face selling some supplements on a website on a computer so and the asking price uh is a million dollars uh if you scroll through the pictures they have have the production studio. So the chair and the whole like thing where Alex Jones would record

stuff in Austin. It's a good looking good look. It's a real news desk. It's like, you know, big room, standalone like semicircle desk, info wars on the front, like this is a TV set. You know, I mean, if I had really stupid money, I would buy this and just record from here ironically. Like I think it would be amazing. We would just be like, what's going on? Anyway, okay. So those are the two pictures, and it's right here in Texas, from what I know. So the asking price is a million dollars established in 1999. It involves intellectual property equipment and a turnkey opportunity. This is a bankruptcy court ordered sealed bid offering of intellectual property of free speech systems, including Info War Production Rights, Archival Production Library, Social Media Accounts, and

optionally, it's production equipment, infowarsstore.com, e-commerce site, and inventory, and over 400 domain names. Initial bids are being accepted on assets. individually or as a package by November the 8th, 2024. Interested parties may choose. Yeah, so this episode is out before November 8th. So if you're hearing this, you can go bid on Infowars. It is not too late. Interested parties may choose to negotiate lease terms with the existing landlords,

seek to rehire employees and include production equipment in their bid for a turnkey purchase of the production operation. The InfoWore Show and InfoWore Store commerce, e-commerce suite continue to operate and will likely continue up until the auction. InfoWars production assets will include the company's archival library, future production rights, the InfoWars trademark, all branding elements, numerous domain names, including infilwors.com, and ban to dot video, as well as its social media and podcast accounts. The company's studio broadcast and production equipment can be included with the IP purchase,

but will not be offered separately for a bid from the IP assets. They offer InfoWorStore.com a nutritional supplement and emergency preparedness site that will include the company's e-commerce website, numerous trademarks, including InfoWars Life, BodEase, Survival Shield X-2, and others, on-hand inventory, vendor contacts, InfoWorStore.com domain, and numerous others. They have historic sales of over $35 million in 2023. And just this is Gurdly speaking, they sell like supple, I mean, they sell basically supplements and super high margin stuff, right?

Supplements, home generators, anything you need to fill out your tinfoil hat. stuff. There is a listing here for the broker, 360 assets advisors, all production and company-owned vehicles, including a terra-dined armored truck and RV. What? Yes. Along with the intellectual property sale will be sold at public sale on December 10th. Note, $1 million does not represent an asking price, but rather in expectations that offers are likely to come in at or above this number. All offers must be submitted through the process on 360's website. The assets will ultimately be sold after a view of offers submitted and a possible round of competitive bidding. And yeah, by order of the U.S. bankruptcy court in the

matter of Alex E. Jones. Wow. And so you have to pay cash. So anyway, who's got a checkbook? Wow. So starting bids a million bucks. So let's recap what we've got here. We've got an e-commerce store doing 35 million in sales in 2023, which by the way, is not an election year. Like, that's just sort of a normal year. I imagine you don't get like, you know, the sock puppet of Alex Jones that still works for you. Maybe you have to, you know, Mills, maybe you got to shave your head and become the

new Alex Jones sit behind the desk. If you buy it, I don't know. Gurdley, you would look good for it, though. You already got, you already shaved. So, like, do you have to? If you go back up to the top, those little bars, you can get to the store. I've already checked it out. InfoWorStore.com.

It's with two S's. Yeah, it's mostly supplements. They all sell like gold bars and like, you know, all kinds of stuff. And then like meal prep or, you know, prepper kind of bulk like food and stuff like that. A lot of supplements, though. Big, big margin supplements. Brain boost. Which is ironic, right?

That brain boost would be featured at the top of the Alex Jones. Obviously doesn't work very well. Well, so Bill, like is any of this stuff, it looks like it's all been white labeled, right? It's all like Info Wars vitamins, Info Wars supplements. So he's contract manufacturing with somebody. They're just white. They're putting his sticker. Yeah, on all of that.

I don't think he's making anything. Literally or metaphorically, yes, their brand, their sticker on it. Yes. He has a, I was just going through some of their products here. They have a Faraday bag, which is like a Faraday cage designed to keep electronic interference out of your devices. fascinating. Which is really like $50, $60,

with the cost on these is $1. So like the margins are amazing here. I do just have to say, this is exactly how you do it if you're an influencer. Like this is how you do e-commerce as an influencer, right? You make a bunch of content. You attract a very specific audience. And then you stand up a store and sell them things that you already know that they want at big margins.

Like this is phenomenally executed. You got to hand it to them. And my understanding was that, you know, this is sort of the way around advertisers and, you know, other more traditional ways that this type of media was going to get revenue, that he sort of pioneered the idea of forget all that. It will just sell stuff that we know our audience once. So the e-commerce sort of came out of needing a different way to get paid for the audience. But what that would be the scary part about buying this.

Without Alex Jones, who's the influencer? What is this? Yeah, what is this? Yeah, I agree. That's the huge question mark because, I mean, I'm assuming you don't get Alex Jones, right? Like, he's not going to. But, I mean, that being said, it says he's still recording, right? Until the end of the bids, it sounded like.

And it probably is controlled by the bankruptcy court. And possibly he, you know, is going to be careful about how much he earns because anything he earns probably goes towards the, settlement as well. So I think that would probably be sort of the challenge there. So is there a deal? I'm not intimately familiar with how or what type of bankruptcy they're doing and how it's working in their process. Is there a deal here where you can get Alex Jones, where, you know, you win the bid simultaneous to, you know, signing a deal with Alex Jones where he gets 50% of Nucco and you're off to the races? I mean, is that I guess the- really satisfies the amount owed.

It's a $150 million lawsuit that was brought against him. And so then free speech systems filed for Chapter 11 bankruptcy. And then in June of 2024, the bankruptcy court appointed a trustee and an emergency stay to sell shut down and liquidate info wars. So they, you know, they say that you're getting like the backlog, right, all the historical content. but also he and right info wars has been banned from like most of the social media outlets like even PayPal was cutting them off like Twitter cut them off Facebook YouTube so I'm curious like I wonder what that line is like could you say you're you're really buying all the Info Wars IP even if you theoretically could get him on board is there even any residual value to like the legacy brand channels from a social media perspective. You may still get traffic to the website. Absolutely.

But how is he going to continue to like disperse the message to drive traffic? So that's a good point, Mills. Maybe you're right. I forgot how thoroughly deep platform this guy has been. I mean, this guy has been canceled super hard by every major social media platform, every major search engine, every major payment processor. I mean, brutal. So maybe there's some version of, is InfoWars without Alex Jones re-platformed?

But like, you've got a pretty high, pretty uphill battle to convince YouTube to unbanned the Info Wars YouTube channel just because, hey, I swear Alex Jones will never be on it again. YouTube probably goes, I don't need that noise. No, thank you. Like, we're just not messing with it. Right? There's a million other conspiracy theory channels. we don't need this one. Goodbye.

So what is? Is there licensing? Like could you buy this IP and the old content and like license it into like some kind of syndication? Like would someone pay you for access to the back catalog? And then I mean also like you open yourself up, right? He said, I don't know all the things he said. But he said some things that are incredibly, you know, hurtful.

He said some things that earned a $150 million judgment against it. So, right, if you become the legacy owner of these, is there, and I don't know how this works from a liability standpoint and kind of the long tail of liability. But, you know, if you buy a contaminated piece of land and it's listed as a superfund site and you don't, you know, do your due diligence and you don't make the remediation prior to purchasing it, you're liable for the contamination that somebody did 100 years ago on that land. I'm just thinking, is there a case where you own the intellectual property, you own the content, which is very. contaminated. If you do anything with it that derives some economic benefit, are you now also opening yourself up to that liability? But hasn't there, is there a double jeopardy involved? Like, like this content has already received a judgment for $150 million for the damage that it has caused, right? Well, that was one person being charged. That was him being charged. If you,

if you re-disseminate it and cause more damage, can you be charged? I don't know. I would think you have to find alternative uses for the catalog. you know, like a documentary or something, you know, something like that maybe you could use. I almost feel like if I bought this, it would be with the notion that it is sort of going to trail off and, you know, what's the right price to pay to know that for the next several years, people will still come to the website without an Alex Jones and, you know, how much money can you make for the next few years while people sort of, you know, find a new Alex Jones or something else. I don't think you can keep it going, or you could even buy it on the assumption that you

could keep it going anywhere close to what it's been without it being Alex Jones. No. I think if I were to do this, and by the way, I do not think I would get within a million miles of this. But I think the way to do this is to basically like, yeah, like if you win this you're going to get the whole back catalog of all the horrible things that this dude has said, had done and everything. Like, you just bin it. You go, like, none of that matters. The only thing I care about is the name Info Wars and the reach and the brand that

that has. It's like buying the daily show, but you don't get John Stewart. But you like relaunch the daily show, right? And you relaunch Info Wars and you target it at a similar audience, but you've nothing to do with Alex Jones. And your new talent can't be so absolutely insane. You know, you got to find, you got to find some version. of insane that is not illegal, right, and put the InfoWars name on it and see if you can

recapture, you know, 25% of its former scale. You're only paying a million bucks here, right? Like, you don't have to, this business, this is a big business, 35 million in e-commerce sales plus who knows what else in revenue stream. 35 million of e-commerce supplements. That means they're taking home like $30 million. It's unbelievable. Well, because free advertising, right?

Like they're not spending any money on ads. So it's incredibly a margin business. So you can even get this back to 10 million in sales with some new kind of talent playing inside the law here. With the InfoWars name, I mean, that is major reach. Hey, Michael here. I want to let you know that I'm hosting a conference first time I've ever done it. And it's called Holdco Conference 2025.

If you want to learn how to manage multiple businesses at once, how to incubate new companies or how other whole co-owners and operators run their fleet of companies, then should come to Utah next spring. We've got a ton of great speakers, including Walker Diabell, who wrote buy-then build and founded Acquisition Lab. Plus, we're hosting it at an all-inclusive mountain resort so you can hit the slopes at the end of the day. So please go to holdcoconference.com for your tickets

and get 10% off with your discount AAPod. That's holdcoconference.com and use code AAPod for 10% off. Now, back to the show. Just start from scratch. I mean, I'd be starting a new YouTube channel. I'd be starting, I'd just start from scratch on everything. And go like, Alex Jones is nothing to do with this. I don't even need my old followers.

I'm just trading on the name Info Wars. We're putting it out. And of course, you would get free press for miles, right? Info wars restarting, info wars restart, blah, blah, blah. You know, and all the press would go absolutely bananas. You know, everybody would be so mad at you instantly on day one, which is free money on the internet distribution. And as long as you manage not to get canceled again, you could build a business.

So I think there's a way. Here, let me pitch you on this guys on this idea. I think there's a way to get involved in this without having to sell your soul, which is the core of what we're talking about here, right? If you buy this stuff, like the reason Alex Jones got big was he was willing to say the things that other people weren't willing to say, right? And none of it was trying, not implying any of it was true. He was just okay being bad shit crazy and being an enemy of millions and angry people. So I think the, here's my creative idea for you.

You start, you buy these assets and you start the National Museum of conspiracy theories. in Austin and you get all the equipment, you get all the stuff, you get all the content, and make it a for-profit museum. There's plenty of those around. And basically you expose this stuff not as Hayward like advocating for these things, which you put it out there as a historical record, but along the way like you monetize it. Right. And I think you can monetize it for a lot more than a million dollars.

That's a good idea. Yeah. So this is actually tied to an idea of something I wanted to do like 15 years ago, but I never did. There was a guy in San Antonio who had the world's largest collection of artistic toilet seats. Did I ever tell you guys about this? No. I would remember. Is this guy's named Mitchell Shmardley?

370 episodes in. I'm still pulling out new ones for you guys. So yeah, that's where this show could never end. So anyway, yeah, he was this old dude and he had spent like 50 years traveling the world. And back in the 60s and 70s, it used to be cool to have like designer 20s. toilet seats. Like my grandparents, they had these like weird toilet seats that they bought where somebody, they were like plastic and somebody had put like a collection of coins like pennies from around the world in the toilet seats. So you would sit on the plastic. Like this is the thing. This is the style back in the 60s and 70.

So this guy had started to collect all these artistic toilet seats and had the world's largest collection of artistic toilet seats here in St. Antonio. And he had done it all in his house and he would open up one day a week and you go to his house and like walk around and look at all these artistic toys that were. where people had put their butt on the toilet seat, he would put that on the wall. So you'd like walk around the house and you're like, okay, that's, that's kind of weird. But it was amazing, like, because some of these things were really artistic and super cool. So anyway, the guy dies here in San Antonio. And at the time, I was like, you know what I should do?

I should buy this toilet seat thing and turn it into the toilet seat museum at Bar and Grill here in San Antonio. And like, it would be world famous because who wants to go to a toilet seat museum? and yes, the answer to that question is everyone. And anyway, somebody bought it and turned it into a private collection like a home or something. So I missed the opportunity, but that was the idea. So I think you could do that. Anyway, that's the pitch.

That's the pitch here with the Alex Jones stuff. All right. I did a little bit more digging on this. And it actually kind of gets more interesting. So there is a, there's a trustee. It's 360 asset advisors. They're the trustee for the bank for the bankruptcy. liquidation. So there's kind of a, like there's, it seems like there's some conspiracy brewing in the

background. So Roger Stone posted a picture not that long ago sitting at the Info Wars desk. And people are like, oh, maybe he's going to buy it and continue this on. Alice Jones even said, depending on the right buyer, I might be willing to be involved on this. He also has recently said, I think that this whole process is rigged. But there have been some people who are, you know, vehemently against Info Wars and Alex Jones who want the production rights and everything, all the historical content because there's a lot that was filmed

and not published. And they could use it, right? It'd be like the emperor doesn't have clothes kind of thing. And they could use that if they wanted to. Oh, they could use it against him. They could, yeah, they could use it against him or guest, right? Who had said things. And they're like, hey, you know, we can't hit that.

Like, we can't publish that. We don't want that to. Oh, but it's on a hard drive somewhere. Yes, yes. So there's like this whole, I think probably value to this outside of the just direct economic benefit of selling products with this label. That is probably happening in the background. That's worth a lot more than, you know, $35 million worth of e-commerce or something. That's a good point.

Or even if just like you hate this guy, you want to buy it and just bin it. Just make sure it never sees a light of day and erase info wars from history. Yeah. People spend a couple million dollars to do that too. I was just hoping we're going to buy the set and put our name on it. We were going to do that. Acquisition wars. I was excited about that part.

At least you can spell that. That would be much better. Yeah, we're switching to acquisition wars. Deal wars. Well, let's dumb this down significantly. We'll go from Acquisition Anonymous to Deal Wars. I kind of like that, actually. The war room.

That'll be the war room. And then we'll sell supplements. And Faraday bags. That help you have better clarity about deals. It's called a spreadsheet, by the way. Yeah. I just, I think that there is no way that, you know, this thing gets bought under any, like,

traditional framework of acquisition, right? There's no, like, nobody's, nobody's thinking, you know, past performance is an indicator of future results for this type of business for a bunch of different reasons. But even if you, even if you're like, hey, look, you know, for some reason they have a ton of inventory. They mentioned, you know, equipment and vehicles and production and maybe there's some inventory sitting somewhere. There's just no traditional underwriting when it comes to something like this.

And even if you felt, you know, bold enough to consider all the risks that you can imagine and then all the risk that you can't even contemplate, you just would have to have such a big potential windfall from a revenue standpoint to make it even worth the risk of touching something that's toxic. So toxic. Yeah. I mean, this would, I mean, this could blow off. all over your entire life. I mean, you, yeah, this has got to be so asymmetrically upside that I mean, 100x, thousand X.

I mean, this has to be yeah, massive. I also, Mills did some further reading. Apparently the judgment against Alex Jones is much larger than 150 million. It is $1.5 billion. Yeah. The court filing suggests that liquidation will be under $8 million, um, is what it said. So I don't even know if you're going to be able to get this thing free and clear. I mean, you're supposed to in a bankruptcy process.

But I feel like on day two, you get hit with 25 other lawsuits, even if they're frivolous, you know, just because people hate Alex Jones so much. I mean, this is like the people who have these judges. I mean, this is the Sandy Hook families. I mean, this is just disgusting, right? Like, you don't want to, you don't want anything to do with this. I've been scrolling through how much content is here. And these guys put out like stuff. It's basically BuzzFeed for.

conspiracy theories. And like, you have to imagine somewhere in the dark corners of this. There's, I mean, law of large numbers, there's at least one thing that somebody's going to sue you over, and you run the risk of, you know, spending your whole life, paying lawyers trying to defend yourself. Yeah. Michael, I like your museum idea. I mean, that is, I don't know that I open in Austin. I probably open in New York City. I mean, this is like tourist attraction, right? The Museum of Conspiracy theories. Yeah. It's kind of like the museum of ice cream. I think you could do something like you don't even need a physical location because it's mostly content. I feel like you could you could sort of almost kind of take the documentary approach and just kind of break down all this stuff for people.

And you could use AI to do it. You know, there's there's some efficient ways to kind of parse through all this content. But it would have, I agree with that like a documentary or a museum, something that sort of takes a different look at this rather than tries to continue it on. That would at least be less toxic, but still toxic, I guess. Can I just say, I find it hilarious that this is on biz by sell? Like, how in the world does this get listed on this? I mean, this is national news. Like, you Google this and it is on CNN.

Like, this is a high profile court case. Like, the 360 asset advisors feel the need to post this on biz by cell to, like, drum up a little electricist from morons like us. like this is this is a political football of a scale so far beyond biz by sell it just cracks me up does bisby sell have other bankruptcy situations i guess i've never looked for that there i don't i mean yes not like as a matter of high volume i have seen other distressed situations um on biz by cell and then that's what i got imagine these 360 guys it must be part of their sop just to post everything on bisby sell and like the intern just didn't even think about it

and posted info wars on biz by cell It seems like to reading about the process, there's like a bid and then that determines whether or not you get invited to like the next meeting. Like I don't think it's a hard bid auction. There's some some info here about, you know, basically you, this gets you to step two. And then there's going to, they're trying to select for the best possible buyer. It's a, this is a very convoluted process. What I think we kind of went past was they have vehicles as part of this. and one of them is a Terodyne armored truck,

which is a 300,000 plus or minus vehicle that looks like a Hummer and a side-by-side had a baby, and that's what you get. Like, this thing's not messing around. So you could pay a million bucks for this and, you know. You could pay a million dollars and get this $350,000 car. Well, you get the $350,000 car, and then I just noticed digging into the bankruptcy attorney's website.

They also have a Winnebago for bringing your show. of conspiracy on the road. I don't ever want to go inside that Winnebago. Yeah. It is just crazy. It could be part of the museum, though. The great museum.

I have friends that lived in Austin when when basically Alex Jones was younger and ran into him in different stuff because it's a pretty small town. And you're like, man,

Like, what would cost somebody to turn into an adult like that? Well, it turns out when you're a young adult, you're also like that. It's pretty crazy stuff. Man, wild. This is interesting. I'm glad, Michael, I'm glad you made us talk about this. Yes. We are forced.

This feels like one of those deals, and I would challenge the listeners. This feels like one of those deals that, you know, like there's that whole video. I don't, you guys have seen that video of Carl, Carl, Icon getting interviewed. where he talks about firing three floors of people. Do you guys see that? Yeah. Yeah. Like just,

nobody can explain to him what they do after like three days and he's like, you're all fired. Yeah, it's like, what do you guys do? So much of business is just asking people first principles questions and then being like, okay, that doesn't make sense. But I think that this reminds me of that video to a great extent because if you

want to optimize your life for being like a 75 year old who has some great stories to tell about business and grandkids to your grandkids. the people you mentor and all that kind of stuff. Like the time you went after the Alex Jones bankruptcy assets and turned a million dollars into $5 million would be perhaps the greatest stories in history. So I would challenge the listeners. If you want to have a real legacy,

nobody's going to remember anything you do. They will remember this. So see if anybody can make this happen, we will happily welcome you to the podcast to tell us what happened if you made a bit. Unless your name is Alex Jones, in which case you are not invited on the podcast. Don't, all right.

Don't you think, though, there's a really high likelihood that we have no idea what actually ends up happening with this? Oh, yeah. I imagine. Well, I don't know, but it might be disclosed as part of the bankruptcy process. I think to a certain degree, it will. But, like, if you fast forward, like, this is going to go into a black hole somewhere. And, like, I just think that it's one of those things that it's making huge headlines right now. And then it's going to completely fall off the radar because it's not going to be as in your face, probably.

All right. Let me, let me throw this out to you guys. price is right strategy on this we go in with the idea of we're going to start the national museum of conspiracy theories to educate people on truth and media and all that kind of stuff and we bid exactly one dollar then you take and you go sell all these assets i mean this vehicle is probably worth 150 250 000 the winnebago you can get six figures for it and we use that to fund getting the museum started but you don't try to compete on price we just compete on what we're going to do with this stuff which is we're going to use it to do good.

And the crazy thing about bankruptcy court, first of all, I've never been there. So don't go there. The craziest thing is that I don't know anything about it. But I've talked to a lot of people about it, unfortunately. And it's basically the wild wild west. Like normal court, like the judges have rules they can do and all this kind of stuff. In bankruptcy court, it's basically the closest we get to dictatorships in the U.S., right? The bankruptcy judges have the ability to just be like, okay, you're getting this, you're getting this.

Like lots of latitude there. But because of that and because like the reason this is all happening is because of what this guy did to those families, like we may we maybe could win by offering a better outcome for all this stuff that is for the public good, which is the conspiracy theory, education stuff. And you could win with a dollar and get get the assets defunded. So my only concern with what you just said is you said we. You will be great at this. You have so much free time, Mills. No, I actually, I think there is something kind of cool about that, Michael. I think that might be the highest and best use, truly.

And if there is some latitude in, I mean, the people who he owes money really hate him. And so if there is some version of this where they go, this is going to be neutralized and not going to continue. Maybe can they pick the not high bid or do they have to go with a high bit? Yeah, there is some, there's some notice in the in the bankruptcy documents that it does not have to be the high bid. And who better as a front person and person to manage all of this than a person from extremely blue liberal California with a pretty female face and a disposition? Like who do we know that's kind of that way? Knows a lot about finance. Oh.

Yeah, that would be perfect. Maybe a banking background. Maybe we find somebody like that. Not interested. I don't even want to watch one of his videos. Speaking of watching those videos, Michael's ads are going to be a dumpster fire. All of his,

all of his retargeting. Michael just spent 30 minutes scrolling and clicking infowars.com and Alex Jones for this episode. So may God have mercy on Michael's feed. You had to see me grimace when I was clicking through this because that was the moment I realized. I was like, oh, I'm so screwed. Down the rabbit hole.

You didn't do this in incognito mode. So you're being. This is on the record. All the pixels have fired. You are tagged and bagged in the algorithm now. For the next six months, I'm just going to get Jordan Peterson advertisements. Trying to sell me his courses.

This was going to happen. Well, good luck with that. This episode will be out pre-election. So hopefully this was interesting to you. I'm sure the fever is at an all-time high as you are listening to this. So do go vote. It is one of the awesome things we get to do as Americans. It's important, even if you live in California or Texas.

Thanks for listening. Please don't cancel us.