Acquisitions Anonymous - #1 for business buying, selling and operating - This Airbnb Business Went From $3M to $27M in Revenue
Episode Date: October 2, 2026Acquisition Lab, the leading community, platform, and fund backing serious acquisition entrepreneurs. The education and deal-search tools are free, and a real board of advisors will talk you out of a ...bad deal as fast as into a good one. There's no clock and no pressure. See what it's like: sit in on a free live roundtable at https://www.acquisitionlab.com/roundtables, and mention Acquisitions Anonymous!Inzo Technologies — When you acquire a business, you inherit its accumulated IT and cybersecurity problems too. Inzo helps acquisition entrepreneurs evaluate technology risk during due diligence and manage cybersecurity, IT, and voice after closing, including a complimentary IT risk audit of your target company. Learn more at https://www.inzotechnologies.com/etaBusiness Listing – https://drive.google.com/file/d/1lhkIYr2qRUMQifBjUkk7Y90BtczdGLDN/view?usp=drive_linkWelcome to Acquisitions Anonymous – the #1 podcast for small business M&A. Every week, we break down businesses for sale and talk about buying, operating, and growing them.Looking to build a professional website in minutes? Try Wix: https://wix.pxf.io/c/6898629/3115214/25616?trafcat=templateHubSpot is the backbone for how businesses scale without chaos. Try them out here: https://go.try-hubspot.com/OeG9VrSubscribe for more episodes: https://www.youtube.com/@AcquisitionsAnonymousPodcast?sub_confirmation=1Subscribe to our Newsletter: https://www.acquanon.com/newsletterThis hosts break down “Project Blueprint,” a lower-middle-market, tech-enabled design and implementation platform built for short-term rentals. The company projects $27 million in 2026 revenue and $5.4 million in adjusted EBITDA at a 20% margin, after growing from just $2.9 million in revenue in 2023 to $22.4 million in 2025. It has reportedly designed and launched more than 2,000 properties nationwide, offering services spanning market strategy, design, sourcing, procurement, logistics, installation, staging, and launch.But what exactly is this company selling? The hosts try to reverse-engineer the business model, exploring whether it’s essentially specialized interior design, high-ticket STR consulting, a buying group, or a sophisticated marketing and coaching operation. They estimate roughly $32,000 of cumulative revenue per property and dig into what might be driving the company’s surprisingly rapid customer acquisition.The bigger question is whether the short-term rental market is still attractive enough to support the growth. The hosts discuss tightening local regulations, declining occupancy in some markets, overleveraged Airbnb owners, potentially expensive customer acquisition, and the lack of obvious recurring revenue. On the other hand, those same headwinds could create demand from owners who need help repositioning underperforming properties. They also explore potential strategic buyers, including STR property managers and companies that could monetize the platform’s reported $15 million in annual purchasing influence.Key Highlights:- Project Blueprint forecasts $27M in 2026 revenue and $5.4M in adjusted EBITDA, with a 20% EBITDA margin.- Revenue grew from $2.9M in 2023 to $22.4M in 2025, with more than 2,000 properties reportedly designed and launched.- The hosts estimate the company has generated roughly $32,000 in cumulative revenue per property based on the teaser numbers.- Major risks include short-term rental regulation, softening occupancy, expensive customer acquisition, project-based revenue, and exposure to the Airbnb/STR cycle.- A strategic buyer—especially an STR management or furniture-related company—could potentially add recurring revenue and monetize the company’s purchasing influence.Subscribe to weekly our Newsletter and get curated deals in your inboxAdvertise with us by clicking hereDo you love Acquanon and want to see our smiling faces? Subscribe to our Youtube channel.Do you enjoy our content? Rate our show!Follow us on Twitter @acquanon Learnings about small business acquisitions and operations.For inquiries or suggestions, email us at contact@acquanon.com
Transcript
Discussion (0)
Welcome back, everybody, to another episode of Acquisitions Anonymous.
I'm Mills Snell, one of your co-host.
Me, Bill, and Heather talk about a fascinating business today,
a $5.4 million ebidah business that does design and implementation services for short-term rentals.
This business has $27 million in revenue, over $5 million in EBITDA.
They have 2,000 properties that they've helped with in the past.
We don't know 100% what this business does, but we can kind of connect some dots.
and understand some things about the market.
We talk about, is this a growing or declining industry?
Are you catching a falling knife?
What different ways could you grow this business?
The headwinds that might be there from a regulatory standpoint,
it's a fascinating deal.
It's very large for this segment of the market.
We have a real teaser that we pull up on the screen.
Hope you enjoy.
Stick around after a quick word from our sponsor.
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Heather and Mills, how are you guys?
Fantastic.
It's great.
Fantastic.
This is one of those classic episodes where we start talking on the Zoom call before we hit,
and somebody goes, Mills goes, oh, I got a deal.
Let's do that.
Hit record.
Hit record.
You think of it.
So we were talking about short-term rentals before we hit record, and Mills brought a
chunky deal in short-term rentals.
So Mills, put it on the screen and walk us through it.
Chunky.
I prefer big money.
I love Big Bone. More Christian from Christian Mills.
All right, here we go. This is from Peakstone.
And this is, you know, I would say kind of squarely lower middle market. It's called Project Blueprint.
It's the leading design and implementation services platform for short-term rentals.
We have some highlights here at the top. $27 million in 2026, Estableness.
revenue, 5.4 million in 2026 estimated adjusted EBITDA. 20% adjusted EBITDA margins. Their revenue growth
from 23 to 26 was 9.3 times and over 2,000 properties designed and launched. And they've got a
chart here of the revenue, 2023 through 2025 actuals. They've gone from 2.9 million in 23 to 12 million
in 2024 to 22.4 million actual revenue in 2025. And then they're forecasting really kind of a
similar growth trajectory, 27 million in 26 and 31 million in 27. So it says Blueprint is the leading
tech-enabled design and implementation management services platform purpose built for the short-term
rental market. They provide investors and operators with an in-to-end solution to transform
properties into differentiated guest-ready short-term rentals, STRs, positioned for stronger financial
performance. They combine ROI-driven design strategy, technology-enabled workflows, and a highly
productized delivery model spanning market and target guest strategy, concept development design,
product selection, sourcing, procurement, logistics, installation, staging, and launch.
This repeatable model enables rapid turnaround and consistent execution
across property types, price points, and geographies.
They have over 2,000 properties designed and launch nationwide.
Blueprint has developed deep institutional knowledge across short-term rental markets,
guest profiles, amenity strategy, property positioning, and furniture fixture and equipment,
or FF&E selection.
This accumulated expertise informs each new engagement and creates a differentiated knowledge base,
built through significant scale and experience.
They say they pair their experience with a scaled customer acquisition engine,
with over $15 million of annual FF&E purchasing influence and nationwide execution infrastructure,
positioning the company to continue gaining share within short-term rentals while expanding
into adjacent vacation rentals, hospitality, and furnished residential markets.
They go back over their expected 2026 numbers, which is 27 million in revenue,
5.4 million in adjusted EBITDA, and 20% percent.
EBITDA margins. The EBITDA, the adjusted EBITDA, the margin has shrunk. In 2023, they had like,
you know, almost 45% EBITDA, but they went from $1.2 million in EBITDA to $3.4 million in
EBITDA to 4.7, and then they're forecasting $5.4 million in 26 and $6.2 million in 20207.
Then there's some bullet points here that I think really are just repeating other things that have been said.
but there's a bunch of different names at the bottom, like a typical teaser.
You've got the managing director, the managing partner, the associate,
like the whole stack of the investment banking, you know, colleague lineup.
But what do you guys think about this one?
First, what does this do?
What do we think this actually is?
There's a lot of buzzwords.
Yeah, I think I'll take a stab at it.
It's like you buy a property and you come to them to figure out,
what improvements to do, probably down to the contractor level, what needs to be done to this property,
how to furnish it, window coverings, probably everything that you need to know, like their recommendations
for how to get the best return on your investment for shifting this property from whatever it was
into a short-term rental. So maybe you were living in it and you moved out or maybe you just bought it
for this purpose and they're going to help you with all the stages of sort of preparing it
for market, right?
Is this, so are you saying it's consulting business, essentially, Heather?
Essentially, maybe a little bit of a little bit of a buying group too in terms of being
able to negotiate your prices on your furniture and your fixtures and your contractors maybe.
So it's maybe a little bit of combination of both feels like.
So a little bit of like a GC and a consultant.
consulting company kind of all in one.
I bet it's not G.C. I think, I mean, the buzzword for this is tech-enabled services, right?
Where they're using a repeatable formula to say, okay, you're in this zip code, you're in this
short-term rental market, here's how many bedrooms, here's how many baths, here's the average
rental, because they have data, here's the average, you know, rent per night or rent per room
per night in your market. What I'm curious about is, you know, how, like, true.
repeatable is this? Or is it just an army of people kind of responding to, you know, kind of every inquiry on a custom basis?
Or is the like the staff? They don't say anything about the staff count. Just based on their margins, though, like where else does the cost go? Right?
Yeah. They're not actually procuring. So they say there's that $15 million of annual FF&E purchases.
influence. That tells me they're not actually buying the furniture for you, right, and installing it
or handling like, hey, you need to make this room blue instead of pink and things like that.
I think it's all influence-based. It sounds like a buying co-op, like we sometimes see in the
pool services space. Yes. Yes, I think it could be that. But I think this is more kind of the
thing where you're saying, okay, I have a blank shell, what do I do with it? What's the highest and best
use of this cabin, right, in Gatlinburg, Tennessee. And they say, oh, we have all the data on Gatlinburg,
Tennessee. Here's the price you should expect. You shouldn't spend more than this. Here's the aesthetic.
Here's all the looks. Like, here's what your target, you know, nightly rate needs to be.
Here's the, you know, amount of vacancy you should expect. Here's maybe who you should go to
for cleaning services, all those kind of things. But I'm dying to know how do you charge for
something like this? Because they're putting a part of work on the front end.
under that that kind of contemplated model.
And then if they don't charge a fee in perpetuity,
the fee's got to be all front and loaded.
And it says over 2,000 properties designed and launched nationwide.
So like, I don't get the sense this is like rehab or like I already have my Airbnb.
I'm coming to you to manage it.
I get the sense this is like,
do you think it's like a cohort driven like course or class type thing?
maybe I mean I think that you've got though like the most leverage right bill like when we talk about
direct to consumer e-commerce you have the most leverage when you're on your own platform right versus
being on somebody else's platform and what I see like the highest in short-term rentals doing is they
develop their own kind of brand their own Instagram their own kind of e-commerce booking site
so that they're not having to just give this big and this scrape of all their marketing
to Airbnb or VRBO or whatever.
And some of them are amazing.
Like they're idyllic.
They have like custom videos,
all kinds of things.
And that's how they get $600 a night for,
you know,
a tree house in the woods.
You know,
do you think this is almost like a franchisor?
Because it,
like,
it says that they have a differentiated brand
and a national footprint and 2,000 plus properties design.
I mean,
is it the type of thing?
where they go to Airbnb or short-term rental owners and say, hey, affiliate with us.
You're going to spend 10 or 20 grand is our fee up front.
We're going to bring you up to Marriott chain standards or whatever.
We're going to read your website.
We're going to photograph it.
We're going to tell you what to buy.
We're going to standardize you so we can put our name on you.
And then we're going to list you on our website.
We're going to bring our audience, all that stuff.
Do you think it's that kind of model?
I don't know. I doubt it. I doubt it. I think it's more, hey, we have three packages. We have the base
package, which does not, you know, give you a purchasing list per room, per bedroom, per square foot or whatever.
Like it's just high level kind of market analysis, like a good, better, best strategy. You know, and then the better strategy is, you know, we're going to give you like great intel on your market.
We're going to tell you, you know, some inspiration photos and like where you should go to buy the best bang for your buck
mattress and sheets, you know, for your short-term rental. And then the third is probably,
you know, we'll connect you with a plus content creators who will help, you know, roll out
your custom video, your high-end photography and like a great, you know, custom website and things
like that. If you pull all this money in a website, you know, or into a property, like,
what's the added cost of a website? It's negligence. It feels like interior design plus,
like a specialized interior design, you know, plus all the services that kind of fit an STR.
But I think the question you're asking, Bill, is sort of what I'm wondering.
How do they source all these properties?
And this is kind of project work, right?
Unless you come back every three or five years and redo this, it's probably pretty much one-time project work.
So you need a pretty good way that you're capturing these new short-term rental only.
owners, right, that are going to come to you for the design services. And I haven't quite figured out
what that would be. You know, how do you, how do you reach people right at the right time?
They've either just bought the property or they're going to buy the property. You've got to have
some kind of really good marketing funnel to reach these, this many properties and to keep
growing like this. Oh, yeah. I'm fascinated in sort of them. How do they market this? How do they
short-term rental owners. I mean, they took off like a lightning bolt. They went from
$3 million in sales in 2020-25.
You know, so that's not just reputation. Yeah. That's not just Google ads or something.
You know, this took off by some other organic or inorganic way.
Yep. And that's the secret sauce here. It's not just what they do, but it's how they get in front of
the right people at the right time.
to grow like this math kind of works out they're at like let's just assume 2023 is the first year
their cumulative revenues like 64 million dollars divided by 2,000 properties designed and
launched that's 32,000 dollars per property and you know I had like I had a little one bedroom
one bath Airbnb here in Columbia that I bought so that my inlaws would have a place to stay when
they came in town. And then it just stayed rented all the time and it didn't, it didn't work. They
couldn't stay there. But I went to IKEA with a box truck like U-Haul, bought $5,000 worth of
stuff at IKEA and like decked out the thing before short-term rentals were really hot in our market.
And immediately after I had somebody who had a vacant building and they were like,
hey, what would I have to pay you in order to do the same thing that you did to your one-bedroom,
one-bath apartment to my like two-bedroom, two-bath place?
And it didn't work out and it didn't end up doing it for them.
But $32,000, if you have a half a million dollar property and you're going to unlock a
tremendous amount of revenue, that doesn't seem as outlandish as I initially thought based
on the cumulative revenue number.
Yeah.
Yeah.
Seems like a fair deal.
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I did some Googling.
I don't think I know which one this is,
but I think I have a framing
for kind of how they go to market.
So this is a Reddit post
from the short-term rentals Reddit from a couple months ago.
High-ticket short-term rental
acquisition and coaching services,
steep advisory costs.
Hey everyone, I'm looking for a serious gut check on the math
behind some of these high ticket
STR acquisition and coaching services.
So it seems like this is a thing
that has kind of entered in the market
in the last couple years.
I'm planning out of the market.
Isery is amazing.
That's like a great, you know,
if this is what this is.
So here's, there's two services
this guy is considering.
One of them is called STR Search.
They charge a 18,000,
$1,900 fixed fee for quote-unquote moneyball data-driven property identification.
That's number one he's considering.
Or STR like the best, they charge a $20,000 fee for a six-month concierge coaching and
coordination program.
So that is probably what we're talking about here is like coaching, consulting,
courses, we hold your hand and help you get into STR.
So this is, so their costs are mostly people costs.
So we know a 20% margin is great, that that's a lot of, that's a lot of salaries baked
into the cost structure, sounds like.
Frankly, Heather, I'm shocked their margin isn't higher.
Right.
You'd think that they could systematize it a little bit more than that.
Yeah.
If that's all it is.
Yeah.
Or, I mean, I also wonder, you know, businesses like this, they just can't help but like own 10 short-term rentals themselves, you know, or invest in some of the short, you know, like they just can't help but get in their, they see dollars and deals go by every day. They can't help but get involved in them. I wonder if this is not as pure play as the teaser makes it sound.
Ah, good point. Maybe it's mixed. They're, they're both customer and the, uh,
provider perhaps.
Or here's the other explanation for
why the margin might not be as good as I expected to be.
Any guesses? What's the giant tapeworm
in this P&L potentially?
Customer acquisition costs.
Ads. Yep.
They could be,
it's possible you pull back the kimono on this
and you see a really sophisticated
content marketing operation
where they're doing tours of sexy short-term rentals,
cutting them together, testimonials.
They're doing Instagram ads like crazy.
They're doing events like Tony Robin style
where they bring you there
and tell you about the glory of short-term rentals
and hard clothes at the end.
I mean, you could find something
that this business is actually run
by a team of marketers,
not a team of short-term rental.
Yeah, excellent.
Yeah, and that's back to our original,
question is that, where is the customers coming from? It's expensive to get them is the answer,
if that's right. Yeah. The biggest headwind in this industry right now is regulation.
Because you have, like, it was the Wild West, right? And people were just putting short-term
rentals, you know, in like a shed in their backyard. And, you know, they were renting out their
house in like a really nice neighborhood. And then there were like parties and complaints and, like,
Short-term rental regulation has gone from like zero to 60 in just a few years.
And every single municipality has different rules.
So like Bill Asheville was a huge market.
And they came in and said, you know what?
No short-term rentals.
And you've got to do like all these different things.
Like you can't have a stove in the unit.
That qualifies as a long-term rental, not a short-term rental.
So you have all these people like putting these little like lofts in their houses and just having like hot plates,
not stove. So, like, you know, like slid through the loophole. A lot of them, you know,
on a state by state basis, are saying, like, you can't have any short terminals,
nothing less than 30 days. But it's usually at the city level, not at the state level.
I mean, honestly, Mills, this just seems like a great regulatory consulting business.
Yes, yeah, exactly.
Right. I mean, every jurisdiction is different. How do I navigate my local,
new municipality
and who's open for business
and who
work for them.
Yeah.
Yeah.
And it's funny because
like the big one,
the headline that I remember seeing
was like Idaho came out statewide
and said like you can do short term rentals anywhere in Idaho.
It's like,
well yeah,
you want people to come there,
you know?
But like I think it was New York or California.
There was one,
I think it was New York,
maybe the municipality.
They like imposed like an over $70 million
levy on one of the big booking platforms
because they hadn't been like remitting
hospitality or like lodging tax or something correctly.
Like this is, there's a huge hotel presence, right, in every market.
And there's a, you bet your ass, there's a hotel lobby who is against this, you know,
and they're lobbying for more restrictions on short-term rentals so that, you know,
there's an equal playing field.
Because if the hotel has to, and Airbnb and VRBO have done this now for several years,
but the government is going to get their fees.
And the hotel lobby is going to make sure that short-term rental,
are not, you know, skating by under the radar.
Interesting. So, I mean, can you buy this business?
Let's assume it's sort of this consulting.
I get $20,000 rips on people who are buying a property and want to turn it into Airbnb.
I sell data. I sell consulting. I tell them which couch to buy, et cetera, and so forth.
They took off like a rocket ship. It's a services business. It's project-based. It's not recurring.
I don't think. I mean, although I bet they do have repeat customers, like hand done a new one.
Once you've sold the sauce, people don't need to come back as much.
Maybe the third time around, you're like, hey, I think I've got to figured this out.
You got it.
Yeah, right.
Yeah.
I mean, obviously they grew like crazy.
I think they stopped growing like crazy after 2025 because they went from $22 million to $27 million,
which is still good growth, but it's not like 100%, 500%, etc.
The question is, is does this pull back?
I mean, I think we lived through a short-term rental craze.
Yep.
Right?
In kind of the ZERP era and COVID era, like coming out of COVID with all the remote work
and everything, then rates went up.
I think the prevailing narrative right now is one of bust in short-term rentals, right?
Like you've got these hobby landlords that are way out over their skis and got into this thing.
That's the big thing.
These destination markets, they've overpaid for.
something because they paid based on the cash flow of short-term rental and now the demand for
short-term rentals isn't there. Right. And they assume 95% occupancy or whatever. And so now
rents are softening and occupancy is softening and they're kaput. And it's a landslide in those
markets when like you paid, you know, even close to the top. And now occupancy, not just for you
is down, but for everybody and everybody's listing on Zillow at the same time. Right. But these guys,
they're just selling picks to the miners.
They're not,
they don't know,
hopefully don't own any short-term rentals.
They have an asset light model for sure.
But the question is,
though,
I wonder if the carnage
actually increases demand
for their service.
Like if you've got a short-term rental
that you need to reposition
and you got to do a renno
and take new pictures
and all stuff,
like maybe you're like,
geez,
I'm bleeding cash,
15, 20 grand here
to get me out of this hole
versus taking a $300,000
loss.
and selling the property, maybe it doesn't seem so bad.
Right.
You need the consultant because things are tough, right?
You need the consultant when things are growing.
You need the consultant even more when the market is shifting.
So, yeah, good point.
So, yeah, I mean, maybe all business is good business for these guys.
It sure looks like it from the chart.
Who could buy this?
Who is the best buyer at over $5 million in EBITDA?
I think it's got to be somebody.
who has some strategic edge, something that is either, you know, like, adjacent to short-term rentals
or is like, I don't know, somebody who has some kind of strategic acquirer edge on this
because they could afford to probably, you know, overpay what everybody else is pricing in the risk.
And they're going to go, well, no problem.
Like, we're, you know, we're a massive furniture sales business or something like that.
We want access to this $15 million a year worth of spend influence, and we can, you know,
kind of adjust our EBITDA expectations accordingly.
And who knows, maybe they haven't tried to monetize all the spend that they influence.
Like, I'd be interested if you're just doing a lot of big, if you're influencing a whole bunch
of big CAPX projects, I mean, if furniture purchases one thing, but there's more CAPEX
than that here, right?
There's even potentially property brokerage.
I mean, there's all kinds of stuff.
You're adjacent to big dollars in a lot of ways.
This is potentially very attractive.
The thing that would make it less attractive to me is if it were very, very dependent
on very salacious and bombastic marketing.
You know, like if this was like really an Instagram heavy, you know, get rich in short-term rentals,
we can help you.
And they're Tony Robbinsing in and all that stuff.
it just feels too gross to me and I wouldn't want any part of that.
I have no idea if that's what it is, so I'm not trying to bag on this business.
That would turn me off.
If this were instead kind of much more boring, the branding was not that interesting,
and they just kind of had been putting out really good content and they kind of went viral
and they're known as like the best ones.
I like that a lot more.
Yeah.
Yeah.
And to your point, I mean, there's a short-term rental management angle here that you could,
you know, either that's who the buyer should be or a, you know,
buyer who just buys us as a standalone, maybe you should consider adding that because that seems like,
you know, we work with a lot of short-term rental management deals we have in the last year,
and that seems like a great fit. You know, set up the property, position it well, and plug in
it and the management services. And the management services could even loop you back around to
the refresh that you need to do in two years or three years or whatever and start to get more
of a repeat recurring revenue cycle going.
But it looks like it has a lot of possibilities.
And a short manager could say, hey, here's our existing portfolio.
Revenues flatlining or declining on all these properties.
Here's our target outreach list.
Yeah, right.
It would serve both sides.
It just feels like that's who should be the buyer of something like this.
There's a lot here.
There's a lot here.
Mainly crowded space, though.
Like, Heather, you're saying that there's a market, like,
at least a pattern that you've noticed of short-term, you know, rental management companies.
Like, is it just incredibly frothy and crowded?
I mean, yes.
You know, like you said, the market has softened a bit for short-term rentals.
But what I learned in the clients that we worked with,
we worked with the Casa Go Vacasa divestiture, basically.
And what we learned is there are good markets still.
There are really good solid markets where you need to rent a short-term rental, an Airbnb-type property.
There's not hotels that will accommodate the wedding or the whatever it is you might be going there for.
So it's all very specific to the markets.
And that's where a consultant absolutely knows where the hotspots are and the not-so hotspots are.
Same with the management companies.
They're very specific about that.
And, you know, the management companies have to keep the owners happy.
And this would be, it feels like this would be a service that you could add on to the management that would certainly do that.
And, you know, probably add to your customer retention on the property management side.
Really interesting angle.
The hard part is, you know, like all teasers of a deal this size, they're not telling us what they're asking for this business.
Yes.
That may be the trick.
the really hard part of as far as who could buy it.
Either way. All right. So thumbs up, thumbs down. Heather?
A thumbs up. I want to learn more for sure. This is fascinating.
Can you loan on this business? I mean, it's not an SBA loan.
Yeah, it's way too big for SBA, but absolutely with a chart that looks like that,
as long as the lender can buy into the long-term outlook, just like a buyer will have to.
Sure, you could absolutely get debt on this. Yeah.
All right. Mills, what do you think?
I mean, the curiosity is getting the best of me, but I just don't see a path towards closing,
but I would love to know more about actually what they do and like find the Instagram profile
that is making just these like banger videos, you know, that are raking in tons of leads.
And like, you don't have to convert that many, you know, convert 2,000 leads over, you know,
four years on a sliding scale.
I mean, it seems very fascinating, but I wonder if there's any advantage.
to kind of the longevity that they have in kind of a younger market,
or is it like you get no bonus points for being kind of the oldest,
you know, company doing this or one of the older than doing it?
Yeah, this is, it's not for me personally.
I do think someone will buy this.
I mean, very interesting.
For me, like just the boom and bustness of the Airbnb short-term rental market,
and I don't know, it's just, it's tough, right?
You've got a whole bunch of unsophisticated landlords,
And it's a little get rich quick adjacent, which I don't love personally, but I think it's probably a very good business.
Great, fine mills. I love looking at stuff like this.
I know.
It had like all the kind of like buzz, you know, things about it in something that I think could be like still have some value left in it or is like a total falling knife, you know.
Yep.
All right.
Well, if you guys like this one, we have 500 more episodes like it.
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