All-In with Chamath, Jason, Sacks & Friedberg - Dylan Field: Is AI Replacing Designers?, Design is the New Code & Democratizing Creativity

Episode Date: October 19, 2026

(0:00) Dylan Field joins the show: Figma's origin story and mission (3:16) Adobe's $20B deal blocked: inside the antitrust fight (12:29) Is AI killing SaaS? Frontier Companies vs. Figma, the "SaaS apo...calypse" (18:52) Creativity in the AI era: why taste and boldness win (36:02) Human agency, AI's promise, and what comes next   Thanks to our partners for making this possible! As wealth grows, complexity compounds. Between investments, tax strategy and estate planning, coordinating it all can feel like a full-time job. Creative Planning can help with the heavy lifting. Learn more at: https://CreativePlanning.com/AllIn With over nine million acres protected across all fifty states, The Conservation Fund secures the irreplaceable lands we love. Learn more at http://conservationfund.org    Follow Dylan: https://x.com/zoink   Follow the besties:  https://x.com/chamath https://x.com/Jason https://x.com/DavidSacks https://x.com/friedberg   Follow on X: https://x.com/theallinpod   Follow on Instagram: https://www.instagram.com/theallinpod   Follow on TikTok: https://www.tiktok.com/@allin   Follow on LinkedIn:  https://www.linkedin.com/company/allinpod   Intro Music Credit: https://rb.gy/tppkzl https://x.com/yung_spielburg   Intro Video Credit: https://x.com/TheZachEffect   #allin #tech #news  

Transcript
Discussion (0)
Starting point is 00:00:00 Dylan Field, welcome to the All In interview. Thank you. Thanks for having me. We are here in beautiful Napa, Yonfiel, California. Yeah, you're three drinks in. We're a couple drinks in, and we decided to go on camera. Yeah, why not? Why not? Well, what are you doing here?
Starting point is 00:00:17 As your wealth grows, have you noticed how much more complex things get? Between investments, tax strategy, and estate planning, managing it all is a full-time job you didn't ask for. Creative planning can help. Their coordinated team of investment managers, CPAs and affiliated estate attorneys can do much of the heavy lifting so you don't have to. Creative planning where wealth works together. Go to creative planning.com slash all in. I was for this event that you're going to be at tomorrow as well.
Starting point is 00:00:50 I'm at an event tomorrow. Same event. And we were basically talking about design, product development. I stuck in a little bit of security. That that'd be nice. But overall, a lot about just like how product development is evolving. And in my point of view, the thing you'd expect me to say, too, is that design is the new code. And what's happening right now is as coding models get better, I'm not saying that you don't need engineers. We definitely need engineers at Figma.
Starting point is 00:01:21 We love our engineers, but also the nature of programming is changing. And as it changes, the value is rising in terms of differentiation to the top. Right. That's design, that's brand, its marketing, its point of view, has been bold. And it's like the emotional reaction you're able to list it. And I think that a lot of people are missing that. We all talked to a lot about like AI and just kind of like... Okay, so you did a thing on stage today.
Starting point is 00:01:48 You talk with Nikesh. Sorry, I was recapping an interview here. Yeah, no, it's great. It's good. Like, we can fast forward. But I want to back up. You're the CEO of Figma, publicly traded. Maybe you can just give the quick elevator pitch on Figma.
Starting point is 00:02:00 And when did you start the business? Yeah, we started Figma back in August 2012, and the quick pitch is this is where we want to make it so that the best teams in the world can design and create and build the world's best software. We're also used for all sorts of stuff. So marketing, advertising, slides, whiteboarding, diagramming, you name it. Like, if it's visual at all, someone's probably doing a Figma, even if it's not meant for that. it design software. Is that a fair characterization or does it not capture the full spectrum of what the service is? No, I think that design is really our center and our core. And like when I'm in a product review and talking with the team, we talk about designers. We talk about what they want. Design is also a term that's like so interesting because there's like a hundred definitions of design. Right. I think about a lot of a lot about the definition of like it's maybe
Starting point is 00:03:00 creativity meets problem solving. But there's like so many others you can find. And then also design can refer to everything from interior to industrial to product design to brand design and so on. And so people think about a lot of things. They think about design. Just to get caught up on the history of the business. You started in 2012. You raise some venture money. The business takes off. You're selling enterprise software. You're doing really well. And then Adobe offers to buy the business for $20 billion? Yeah, correct. quite the fast forward. What year was that?
Starting point is 00:03:33 It was a few years back now. I'm skipping through literally building the business. Yeah, you're like, you know, 10, 11 years in. But the, no, I mean, we have always respected Adobe. Still do. And I mean, a generational incredible company that like started everything from printing to making Photoshop what it is and like the entire graphic design revolution. By the way, I was on Adobe Photoshop since 1990.
Starting point is 00:04:00 I did graphic design. Wow. So you're pre-layers? Actually, you and I haven't talked about this. Were you pre-layers? Yes. So I did graphic design pre-layers as a kid on computers, and I did it as like a service for like people in the neighborhood and small businesses and stuff.
Starting point is 00:04:14 So cool. So how did you get access to it? I was like at my school. And then I had, well, I was on a Macintosh. I got the first Mac original in 1984. And I was always fascinated with graphic design. It was like something I love doing as a literally a hobby. You and I actually never talked about this.
Starting point is 00:04:30 And then I use like Bryce 3D and all these early 3D tools. And then when Kai's Power Tools came out, Kai's Power Tools is really cool. It reinvented Adobe Photoshop. And for me, it was like this incredible, like expansion of creative potential and what you could do with Photoshop. So I've been a big Photoshop fan since the earliest days and a big user as a personal hobby. And like I made money on the side doing graphic design and stuff.
Starting point is 00:04:53 That's awesome, man. Yeah. Yeah. I mean, Photoshop, of course, is like a product that is very mature. to be beyond mature too, in that it has so many different parts of it that have been added over the years, which I think is the nature of a lot of software. It gets more bloated over time if you're not careful, but there's just so much that's possible with it. And, you know, Adobe as a company has been very inventive. So I've always had respect since I was a kid too. Totally. And it felt like
Starting point is 00:05:24 it was a time when, you know, we could join and not be totally absorbed. If we were smaller, I felt like maybe we would just kind of dissipate. And yeah, we signed the agreement. We said yes. And then various world governments decided that they didn't like it. Right. And like antitrust got involved and they blocked the deal. Yeah.
Starting point is 00:05:46 I mean, it's, antitrust is kind of like a broad way to refer to it. But you have the United States, European Union, CMA. And, you know, it's very different vibe in a few years ago than today. Adobe would be taking out a big competitor. I think a lot of things. It's a lot of things. But the, I think most important part for us was that we just kept putting our foot in the gas.
Starting point is 00:06:07 I mean, I thought it would be like sort of, we would just go right through. And as soon as a month or two in, it was clear that was not the case. It kind of became, okay, like, we got to, like, really power through as an organization here and ship and build, like, the next stuff.
Starting point is 00:06:23 Yeah. Because if we don't power through and keep our foot on the gas, you know, what's another side? We don't know what's another side. we got to make sure everything's fine no matter what. So this is 2023. How many employees did you have?
Starting point is 00:06:37 I want to say it was about 1,100, 1,200, after double check. Okay, so when I heard this story, I was fascinated by, and I think I saw you in 2024, March of 24, I don't know if you remember I mentioned this to you. But for me, the story of telling 1,200 employees of a startup, we have one of the most incredible exits in history, 20 billion, exit of this company and it's not going to happen. What was the all hands like when you get in front of everyone and you tell everyone, guys, this isn't going to happen? And how do you get everyone to realign on building a business and continuing forward when it feels like the floor, for some people may have felt like the floor fell out from under them? Well, I think you'd remember the length of the regulatory review, which definitely needs to be fixed somehow because it's,
Starting point is 00:07:28 You know, if you're in a situation where it's actually anti-competitive, which I still don't believe that Adobe thing was for what's worth. A lot of people, you know, on the internet probably would say it is, like, or at least they did it back then, but I thought their arguments were poor. And they were fighting past battles, not looking at the future and what this all would become. But the, and I say that not because I'm not, like, I'm stoked to be independent too. I'm stoked to be running Figma. That was the plan for Adobe was just run Figma. Either way, running Figma, I'm happy.
Starting point is 00:08:05 Independently, we do move fast. I'm grateful for that. But you go back to your question, it's like, we had 16 months of regulatory review. 16 months of regulatory review for any company is punishing. And in an actual anti-competitive situation, that could be very destructive
Starting point is 00:08:22 for one of the parties. Right. Or both. And I think Rumba is a great example, actually. Rumba was going to be acquired. Small deal. Yeah, it wasn't like a crazy deal. But they went to punish Amazon.
Starting point is 00:08:35 And so they did not let it go through. And because of that, Rumba went bankrupt. And the entire market at the time basically went to China. So from the United States standpoint, it made no sense. Right. Anyway, I go on tangent, but I do think it's an important point. There's some policy stuff here that's like, when you go for the idealism, it doesn't always practically like help America.
Starting point is 00:08:57 But it's also an important point, which is almost all markets now are more expansive than they have been historically. And nearly anything that looks like, oh, it's the market. That's not actually the market. The market is AI. Yeah, I mean, exactly. The market is this massive market and this deal is 1% and 0.2% of the market. Yeah, it's like to define the market looking back at the history, which is like the only
Starting point is 00:09:23 logical way you do it as a regulator or do you do it as a technologist looking forward and that could be very different in terms of how you think about markets but sizes but um any case the all hands it was actually the first day of a winter break uh which is pretty funny so we had told everybody okay uh you know enjoy the holidays we actually have way less traffic during the holidays because we're work product. And that was a Friday. And then realized sort of over the weekend, okay, this is going to come to a conclusion. And on Monday morning, uh, sent a message to everybody saying, hey, all hands at noon and dialing if you like, and here's what's going on. And here's like the full sort of details. And so, first of all, so much the company showed up. That was awesome just to see the
Starting point is 00:10:18 turnout, you know, for a day of break, really. And secondly, I'd say just like the mood was relief because it wasn't about relief of not Adobe. It was relief of not having ambiguity. To have ambiguity that long is really intense. And people have to kind of have two worlds in their head. They're not exactly sure of the future holds. So that was the immediate mood. It was just kind of like lighter. And then from there, yeah, I think that the question you asked is right, how do you make sure everyone's all in. And the way that we did it was we said, look, I just kind of put a video out into the company Slack and email everybody and said, hey, if you're tired after working really hard, if you're someone who joined during this period thinking you're going to go work at Adobe,
Starting point is 00:11:09 and actually the startup thing is not for you, like, please know, we're going to be working very hard, hustling hard. And no shame, like, we're still on good terms. If you want to leave, here is a few months pay. And you're welcome to just let us know. We'll make it super easy. And from there, you know, six months before you can reapply, that's the only condition. After six months, you can reapply and we'll re-interview you. And it was a pretty small percentage of people that took us up on that. But overall, it was healthy. And some people actually ended up doing total career pivots, like in wild ways, went on different life paths. Like, I think it's healthy for everyone. You continue to build the business. It grows. You go public. And I just want to
Starting point is 00:12:05 fast forward to earlier this year, you guys announce a partnership with Anthropic, Claude Design. Not quite. We had been working with Anthropics as a partner. It's a Cropic separately announced Cloud Design, yes. Oh, sorry, yeah, that's right. But you had a connector with them that you announced earlier in the year. Yeah, we have an MCP. We are partnered with many companies. Then they announced Claude Design. Was that surprising to you when they did that? And how worried were you when they came out with Claude Design relative to what you guys were offering? Because the market looked at it and said, oh, my God, Figma's dead.
Starting point is 00:12:41 Claude is going to crush Figma. I mean, the nature of online discourse right now is we're so back, it's so over, and it's just a cycle, right? I mean, how many times have you've been all over in the last, like, month? Yes. Probably, you know, a bunch of times I don't even know about. Yes. And everyone's dead.
Starting point is 00:13:01 I think I was kind of used to that at that point. Right. Because, you know, when you kind of die so many times, and then you're actually like not dead, right. you kind of realize at some point maybe maybe this is like not the truth social media is actually like not reality but um yeah i i uh was overall surprised at the way that kind of communication happened uh i think that you know look everybody wants to do good usually i mean there's some exceptions but for the most part that's that's what i assume for people they want to win they want to do good. And I think that organization scaling really fast,
Starting point is 00:13:46 anthropic, like, are there any examples of organization scaling that fast ever? Never. It can get very confused and mixed up internally. And due to that, weird stuff can happen. And I think that it's just the case that, yeah, we're on the other side of kind of like a weird bout of communication there. Did it affect your business? Oh, no.
Starting point is 00:14:09 like not that not any degree that was like you know significant because i read your quarterly report after that announcement you guys grew 48% year over year and the business basically accelerated it's growth so i'm looking at that and i'm you know this was when everyone had the sasspocalypse thesis in general and i was a big subscriber to saspocalypse but i do think that there's a bunch of ways to distinguish SaaS companies one of which i think is founder led and I think that there's user experience that matters a lot, embedded user experience, and the ability to kind of build from there, especially if you know how to use AI to accelerate and reinvent your business as a founder, particularly, but your business accelerated.
Starting point is 00:14:54 Yep. No, it's been continue to do well. And I think that, look, the hard part about model companies and product is like, what is the product? Is it the model? Is it the model? Is it the UI on top, is it some hybrid of both? If it's a hybrid, how is it weighted? And in any case... You're talking about like an anthropic and open AI. Yeah, I mean, Gemini.
Starting point is 00:15:22 Like, whether it's a harness for coding or it's a product like cloud design, which just mentioned, I think it's easy to mistake model progress for product progress. Right. And the reality is a tool like Figma, you know,
Starting point is 00:15:35 it has taken a very long time to build at a very long time to make sure that we get the workflows right for our users, and we still have work to do. Our users will tell you that. And we're always trying to make it better. So I think that like, it's sort of not surprising that it wasn't an instant hit or something
Starting point is 00:15:57 when there's actually quite a lot of work on the just core user journey workflow side that you have to do to meet the needs of professionals. Now, they've made a cloud design into a product that is broad. So it's trying to do a lot of things. Like you'll see like posters and stuff as well, like graphic design scenarios, I believe,
Starting point is 00:16:15 when you go to their homepage and like maybe they'll do well in some areas and on other areas. Like, I'm not bullish or bearish in the product. I think it's just like hard to make good design tools for professionals. Yeah, there's a lot of things to design. Yeah, and also categories of design. The feel of it is like an instrument. You have to get the feel right.
Starting point is 00:16:33 You have to get mechanics right. Yeah. And we've stressed every detail of that and have had a lot of feedback over the years about what people like and don't like. It depends on where they're coming from. It depends on their task and sort of like what they're trying to overall do.
Starting point is 00:16:48 And there's so many scenarios. But overall, you know, I think that there are more modes for software than are implied by the SaaS apocalypse. And it's not like software as a category is binary, good or bad. There are plenty of other ways. ways that you can make sure that you're able to sustain yourself long term and you have a
Starting point is 00:17:14 growing business long term as a software company or app player company. And part of it is, yes, if you're as specialized as possible on a target audience and you know your audience and you're building for them, that is something that matters. Right. And I think a great example is is Cursor. Cursor, like, by all means, should not have grown the way they did. You've got all these frontier labs that are chasing them with their own models before Cursor had a model of any kind. But yet, Cursor really obsessed over the user.
Starting point is 00:17:50 They saw our own corners. They strategize. They made sure they're doing the right thing for the customer. And they've had an incredible success. Yeah. And I think it's amazing. And I think it's an example that will be repeated. across many different types of companies.
Starting point is 00:18:05 Bass is not dead. Well, I think that it's not true that all SaaS companies are fine. Yeah. And it's also not true that all SaaS companies are dead. Fair enough. Protecting nature is often labeled anti-growth. The Conservation Fund disagrees. They believe protecting land, wildlife, and outdoor access goes hand-in-hand with economic opportunity.
Starting point is 00:18:31 For 40 years, they've moved with market speed to protect at-risk land while supporting local communities. With 9 million acres protected across all 50 states, the Conservation Fund is proving that they deliver lasting outcomes that benefit communities and nature. Learn more at conservationfund.org. In a world of AI, agentic AI, I have this capacity to prompt as a human and say I want to make something that looks like,
Starting point is 00:19:05 feels like and does X. And this magical technology takes off and does it. And I end up with a product. Sometimes the product is great. Sometimes the product sucks. But it's improving the ability for these tools to do that. Historically, I would have needed a product manager, a designer, a bunch of engineers to do the actual building of the product, whether it's a software product or a hardware product.
Starting point is 00:19:35 increasingly though, it seems like AI is doing more and more of those tools. Can you just give me your view on the future of human creativity in this era, this future era that we're waltzing into the singularity we're falling into? Where does human creativity play a role? And where do the gap still need to be filled for taking human creativity to the realization moment? It's the case I think that, we're lowering the floor with AI, making it so that all of the production,
Starting point is 00:20:13 whether it's code or it's motion, video, design, whatever, you name it. If it's digital, you're lowering the floor to make it happen. Everyone can be part of that, and it's more democratized. Ironically, and I used to believe, even a few years ago I said it, our annual user conference config. I said, the ceiling will be raised by AI. You'll be able to do greater things before.
Starting point is 00:20:43 That was wrong. The ceiling has stayed the same. AI is not raising the ceiling. Humans are raised in the ceiling, though. The creatives, the designers out there, when they choose to focus, invest their time and to be bold and try to do something that no one else has ever done before,
Starting point is 00:21:02 that's when we see the ceiling raised. And at that point, it's a question of, do you care about being in the center distribution? Do you care about like a mean or average result? Is that sufficient for your task? Or do you need something that shows that you care that you took the time to actually like go make this thing? Do you need to go and be beyond what is the minimum bar? and in the world of software design and product, I mean, we're seeing exponentially more software than ever before.
Starting point is 00:21:39 It's exactly what you predict. The exponential continues. You look at App Store numbers. The App Store numbers are exactly that same exponential. And we're seeing that the usage and utilization of apps flat. So people are using just the same amount of apps, but the amount of apps that you can get, it's like bigger than ever and growing.
Starting point is 00:22:03 And I think it speaks to, okay, there's a need to differentiate yourself if you're building any kind of software. Well, how do you do that? It's not code because anyone can create code now. That's not the hard part anymore. So my view is design is the new code. It's the layer above. You have to make it so that your design is differentiated
Starting point is 00:22:24 and you have to have a point of view and a good brand in marketing. And the point of view, I think, is the part that has probably missed the most. That's the human part. It's not just the human part, it's also the part that humans are uncomfortable having. I think that folks are scared
Starting point is 00:22:42 to say something that's not consensus. It's so true. I mean, this is what the greatest artists, the greatest business leaders, the greatest politicians have always demonstrated as a willingness to be brave to say and do the things
Starting point is 00:22:54 that no one else would say or do, and that's what changes the world. And I would also add comedians to the mix too. And comedians. Comedians are underappreciated. I had Tony Hinchcliff at our thing last year because he's like one of the few guys that is willing to say and do things nowadays in the cancel culture era. But comedians often like speak truth in a way that people otherwise couldn't hear. And it's not about political correctness.
Starting point is 00:23:16 It's about do you have a message that can rise above the noise and do so in a sustained way? Because look at social media right now. Like every unique point of view, everything interesting, it gets diffused and. to like the ether of social media instantly. And so unless you've got, uh, something that allows you to kind of keep generating content and a message that is really, uh, evergreen because it's so outside of the over 10 window, you're not going to be able to actually break through and have any attention. And the attention economy is ruthless. Is this also what human creativity is? If you're not doing something that's never been done before,
Starting point is 00:24:00 you're not creating something, you're mimicking something, you're copying something, you're Xeroxing something. But to do something new is to create. And newness requires doing things that have never been done before. Yeah, by definition.
Starting point is 00:24:15 By definition. And therefore, you are operating outside of this distribution of training. It's not even about operating outside the mean of the distribution, which is where you start, you're just prompting without any like any kind of advanced scaffolding around it. But you're actually doing something that is breaking through. And it's unique.
Starting point is 00:24:38 And I do think that will be rewarded by the market. Everyone's going to see it. I think it's even rewarded by the tension market of organizations. I'm already hearing from so many like, I got another deck made by AI today. Totally. And I don't even know if the person you made it. I like don't know if they read it.
Starting point is 00:24:55 Do they even know it's in their deck? And at Figma we actually made it so that it was just a simple thing, but we said, hey, if you are using AI in your writing of any kind, just put at the top written with AI. Very simple, very easy to follow. And, you know, people made jokes about internally, but people do it. And it makes it so that we can all trust that when we see something, we know that it's been cared for enough that it's like worth your time to process. and I think that we're going to see some bifurcation here around trust. And one way I get trust is to do something with your hands. The other point that's important is if you have a vision or if you have a point of view in your head of how something should be designed or look aesthetically
Starting point is 00:25:47 or from experiential standpoint, I think it's great to start with building with AI. It gives you something to get past, the blank page, blank canvas problem, you can then react to it and say, here are all the things I don't like. I'm going to go fix these things. I'm going to change them up because it's really helpful to have it back and forth. But if you don't, if you have your own vision and you're trusting to implement it, you're doing it through the lens of AI and like AI has kind of like its own distribution. The model fit by it. Yeah. Yeah. And so you're not going to get exactly what you want.
Starting point is 00:26:24 Now, if you're able to do both, and that's what we're trying able and Figma, make code of material on the canvas, make it so that you can go start by building. You can build a think if you like. But also, when you want to think and work with your hands, you can do that too. Right. And you can go back and forth rapidly. Right. I remember the early days of Photoshop, just having been a avid user from the early days. People freaked out when layers happened, and then they freaked out when all the filters came out and when
Starting point is 00:26:54 Kai's Power Tools came out and everyone was like, what's the role of the photographer anymore? It's like you're destroying the art of photography, the creativity of photography. But it unleashed a new era of creativity because now these new artists emerged that could use these filters and use these layering tools and capabilities to reimagine what's possible on a canvas. And it was basically a new toolkit. It doesn't mean that the old creatives mapped perfectly. to the new creative system and tools, but there was an explosion in creativity and human potential
Starting point is 00:27:31 that arose from this, and we pushed boundaries in all sorts of ways. It feels like we might be entering that era again. I'm a big believer in that, and I think that part of it is what I described about market dynamics in order to get attention, or to get engagement, or to get people to care, you have to do something new.
Starting point is 00:27:49 You have to actually be daring and try things that are bold. The resistance to change is real. And there's a great thing you can Google, actually, per your point, look up the mailing list for when layers was introduced. And it's like people going, this is the worst thing ever. And you can find it. If you Google it's like on a mailing list that's publicly available. And you can see all the reactions.
Starting point is 00:28:14 Totally. But obviously it became the future. And I think that there's also still photographers in the world who are doing incredible work. but the bigger disruption, if we're going to be real, it was the camera phone. That was what made it so that people stopped buying cameras that were dedicated to the task of photography because the best camera is the one that's on you. And started treating photography in a different way with Instagram and their camera phone.
Starting point is 00:28:42 So it transformed for a lot of people. And I can't tell you if it's better or worse as a result, but there was change. There's one view on human creativity that human creativity is basically connecting dots in the unconscious, that you've had seen or experienced all of these things in your life or in your set of inputs, sensory inputs, and from those inputs, you connect dots, and then you extrapolate a forward view of things
Starting point is 00:29:12 that hasn't perhaps been seen in the world before. Do you agree with that view on creativity, and is it distinct from actually what AI does? And again, I want to go back to the, uniqueness of the human in an AI era? Well, I think that one thing that happens with humans is they're always seeking novelty. Like our reward function is different than like an AI's. Also our loss function. Like if I were to open this bottle of water and splash it all over you and you got bad at me, like you bet I'm not going to do that again. But an AI like, you know, with RL you got like really tell it a
Starting point is 00:29:51 bunch of times that, no, you don't do that. Robots, stop kicking me. Yeah, well, and maybe that'll change with architectures over time, but like, overall, the brain is different than the current systems that we've made with AI. And I think that it's unknown. We don't know much about neuroscience. Overall, I'd love to get to the point where, like, we all know more about neuroscience, but something is fundamentally different there when it comes to create a
Starting point is 00:30:21 and I also think design is different than creativity. It's not just creativity, it's also problem solving, like I mentioned earlier. And the combination of the two is I just find it fascinating because you have a user, you're trying to solve their needs, you're trying to do so in a way that stands out as creative, and it connects with them. And also, like, you have to connect to wider systems, the marketing brand, the culture, the business problems, and so on. And like holding all that in your head at different levels of abstraction
Starting point is 00:30:56 while trying to like deliver a screen or a flow that like from a search base standpoint can be a commentatorial explosion is just pretty cool. It's pretty fascinating. I'm actually personally really excited about the idea of reinventing existing art form and media where AI can enable more dynamic generation where the creator steps up a level sets a bunch of parameters but doesn't actually necessarily render the final product, but the final product, sort of like in a video game, it's rendered on the fly with the user in front of it. But the creator, the creative team behind a video game, for example, is building all of the object. They're building the storyline. They're building the narrative flow. And the realization
Starting point is 00:31:41 of that is much more dynamic. But I feel like it's going to find its way. It's going to leach its way into many more different media. We have products around that too. Like in Figma Design, you can have now generative tools and shaders where you can do very much that or we have a product called weave and weave is basically a node-based system you can connect model outputs into other inputs and such and the whole idea is like it's not bad to generate with AI but you need a way to craft that clay you need a way to mold it and uh with weave people do like the most amazing video and fiddle work and overall, just like the outcomes that are achievable with it are incredible. So, yeah, I think that if you've got the intention, if you actually care to do the work,
Starting point is 00:32:33 you can always get to a better result. And people, you know, new model drops. There's like this AI psychosis moment that people are in for a few days. And it's like, I think also aided by Algo feeds, the best results rise to the top. Everyone's like this model is everything. Yeah. And then a few days later, it's, it's okay, okay. I know the kind of like main tropes of the model.
Starting point is 00:32:57 And you adapt fast. Like the novelty's gone. It no longer is a thing that's kind of like rewarding you or firing off your dopamine system or whatever. And instead you're like, okay, well, yeah, it always does that thing. How do I move past it? And that seems to be the continued loop we're in, which is sort of fast.
Starting point is 00:33:18 because the models keep getting so good when it comes to these formal domains, math, cybersecurity, the IQ points just stack and stack and stack. And then for creativity and for design, it's very incremental progress overall. Maybe that will change at some point. But I think the fact that these are non-verifiable domains has something to do with it. And it's probably the fact that maybe that is the human role in, the AI toolkit, which is conceive, create, design, and let the AI do more of the work, but it gives you the ability to do much more work. Any art or media that you're particularly
Starting point is 00:33:59 excited about or interested in that's kind of emerging right now? You know, I find it fascinating when people do sort of like new AI experiments. For example, but this is the media category. there was a designer artist type that made a web page the other day and it was like a letter to Figma actually so it caught my attention because I was you know getting the Figma hit on the Algo feed and every time you moved away from it and came back it got slightly more degraded and it was basically a comment on attention I thought that was really cool. Oh, cool. That was a piece of art.
Starting point is 00:34:47 I thought so. It was web page. Yeah. But, like, I thought that the technique and the way that they went about it was really neat and, like, not something that many others have done. I've seen a few other things like that. But overall, I thought it was a very cool way to do it. It was also just a very well-written letter. I like the letter, too.
Starting point is 00:35:07 But, yeah, I see stuff like this. And, you know, back in the day, I remember. seeing people do like NFT art with AI when NFTs were a thing, you know, so there's like 2019 or something like that. But the way they did it sometimes was really remarkable. I mean, Holly Herndon's work around taking her voice and making it said her voice was something that people could use in an almost open source way. That was quite incredible and ahead of its time. and I think this like sort of play between what is me, what is the collective, and what is it that is unique and ownable versus what is not is quite fascinating. I've always been fascinated by that intersection.
Starting point is 00:36:00 Yeah, that's cool. Just as we wrap up, a lot of the commentary on AI that's negative is that it takes away human agency, human potential gets capital. out, can you just talk a little bit about your view on the potential of every human to be a creative, to be a designer, and how AI might perhaps magnify every person, not just the quote creatives, whether in some elite class of artists in some special building, but the ability for every human to create and the ability for every human to design and produce things in the world and where you sit with that right now? I think it's even broader. I think it's as a human, in general. Pre-AI, post-AI, you have a choice. Do you want to consumer create? Do you want to take
Starting point is 00:36:47 the easy path or do you want to like climb the mountain? And what I'm seeing happen right now a lot is people are letting AI think for them. Less at Figma, but like more just like in my interactions with the world. I just see a lot of this at the moment. And that's one path you can take. But the The other one is actually use AI to further your understanding of the world to learn, to do things you never would have dared to do before because they would have taken so much time to learn or it's so hard. And to really expand the potential ways that you can live as a human. That to me, the latter, is the interesting part. The former, like, why would I want something else to think for me? like my entire life has been about like figuring out how to think and um i don't know i just hope that
Starting point is 00:37:40 people use AI to create good and to like go be a force for it rather than just kind of like joining the hive mind everyone can be a maker everyone can be a maker everyone can go do bold things uh it's about willpower and it's about curiosity and if you're curious and if you're curious and and you're willing to do the work. Be brave and speak your truth. Yeah, exactly. And then I think that you can go do incredible things. We will probably see a vastly different setup in the future,
Starting point is 00:38:17 where things that we can't imagine are possible and things we take for granted are no longer in sort of the realm of what humans do every day. How exactly that will look? I don't think either of us can tell. But it is the case that both. both were under the precipice of great change and nothing hit home for me more than the math dropped last night from Open AI of 700 plus papers on all sorts of very famous problems. That was a show of something. I had a lot of emotions. I don't know how to process it. I thought
Starting point is 00:38:55 it was the greatest day of discovery in human history. Oh, I mean, factually, yes. And also, like, something about it was like brilliant and exciting and something about it was kind of sad. Yeah. And I don't know how I articulate the sadness, but it felt like we lost something and gained something at the same time. I don't know. I lift my head up and I look at the next frontier and I think that the frontiers are brighter and wider and more accessible than they've ever been. So I'm pretty excited. Oh, I'm excited too. And I think that the world will look amazing and I'm an optimist. Yeah. I think there's going to be a lot of challenges and we'll figure them out.
Starting point is 00:39:30 Yeah. How exactly and what the challenges will be in their full form we have to see. But yeah, I do think that like math is something that somehow has a quality of mystery to it, like an unsolved problem. Is it, you know, is this conjecture true or false? How? Why? grappling with that mystery is something that is special. And I'm both excited for the progress.
Starting point is 00:40:00 us and all the things will make possible. And also, like, I don't think it's wrong to, like, mourn the loss of a little mystery. Right. Fair enough. Dylan, this has been a great chat. Should we go over another drink? Sounds good. Let's do it.
Starting point is 00:40:11 Thanks, man. Thanks.

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