All-In with Chamath, Jason, Sacks & Friedberg - OpenAI CFO Sarah Friar on IPO, AI Rivalries, New Device, and Spending $100B+ on Compute

Episode Date: June 2, 2026

(0:00) OpenAI CFO Sarah Friar joins the show! (0:31) How OpenAI thinks about its IPO timeline (3:31) OpenAI, Anthropic, Google: The AI arms race (7:43) Navigating the compute crunch and AI bottlenecks, device preview! (15:53) OpenAI's economics (26:08) Push into chips, the cloud (29:32) OpenAI's ad business and strategy Thanks to our partners for making this possible! EY - Agentic AI is introducing a new investment discipline. As AI shifts to consumption-based models, EY connects spend to enterprise value. https://www.ey.com/en_us/insights/ai/agentic-ai-token-costs?WT.mc_id=3501318&AA.tsrc=sponsorship NYSE - Thank you to our partner, the New York Stock Exchange - a modern marketplace and exchange for building the future. It all happens at the NYSE. https://www.nyse.com Plaud - Never miss a moment. Plaud, our official wearable AI note-taking partner at All-In Liquidity Summit, captured every insight. https://www.plaud.ai Follow Sarah Friar: ⁠https://x.com/thefriley⁠ Apply for Summit 2026: ⁠https://allin.com/events⁠ Follow the besties: ⁠https://x.com/chamath⁠ ⁠https://x.com/Jason⁠ ⁠https://x.com/DavidSacks⁠ ⁠https://x.com/friedberg⁠ Follow on X: ⁠https://x.com/theallinpod⁠ Follow on Instagram: ⁠https://www.instagram.com/theallinpod⁠ Follow on TikTok: ⁠https://www.tiktok.com/@theallinpod⁠ Follow on LinkedIn: ⁠https://www.linkedin.com/company/allinpod⁠ Intro Music Credit: ⁠https://rb.gy/tppkzl⁠ ⁠https://x.com/yung_spielburg

Open AI's CFO, Sarah Fryer. We've got to get right to it. You have just completed what I regard as the most successful fundraising round in history. We're going to raise actually north of $120 billion. We think AI is the biggest era that we've seen today. We're just starting to understand what it's going to mean for global productivity.

And with that, hopefully more affluence, better lives for everyone. Luck is whatever the preparation meets opportunity, but you've got to grab it. Long time listener, first time caller. Quite exciting to get to hang out with all the bros here. Hello. We weren't sure how to start this off, but I thought the best thing was to allow our erstwhile Cryptozar

to maybe save comments. I saw an article today. I think it might have been in the Wall Street Journal that the perception is that there's an advantage to IPOing earlier if you're an AI company. So now we know SpaceX is going. And then the question is, when are OpenAI and Anthropic going to go? And I'm curious, how do you think about that?

Do you think there is a little bit of a race on? Or you haven't made a decision about that yet? Like, in the end, an IPO, I say this to the team all the time. It's a milestone. It is not a destination. Do not run your company as if that's some sort of destination. It's just another way to fundraise. We just did, you heard me on the sizzle reel, raise 100,000.

$22 billion in March, and that was to give ourselves maximum flexibility. I feel like my job as a CFO is create optionality for this, not just this company, but just this era that we're living in. Sorry, sir, was that point in fundraising, is that the biggest private or public up until the SpaceX IPO? It is. It is by orders of magnitude. I think the largest IPO to date was there, Sadio Romco, which was about $30 billion.

So it is actually incredible that you're going to have potentially three upios at a scale that will be bigger even than 2001, that time frame there was a lot that went on in the market too. But the market has grown. And by the way, the other thing going on in the market is like if you look at buybacks, M&A and so on, it's actually a lot of capital keeps being returned back to shareholders and cash. So there is a lot of money sitting on the sidelines. But in the spirit of the question, David, I think in the end you'll be measured, right? In the end, the market is a weighing machine, not a popularity machine.

No one remembers who went first, Google or Yahoo, Lyft or Uber. And I say that not because whether I want to be first or second, but I just think it, you know, the press loves a bit of drama, but in the end we're going to have to build big, sustainable, durable companies. And fundraising will be a key component of doing exactly that. Sarah, breaking news. Oh, my God, so many people coming out. It is hard balancing four interviewers at the same time. It's okay.

This is my world, by the way, so I'm good with this. Anthropic just confidentially filed their S-1. So does that mean your third place in terms of the filing? It does not mean anything yet because you have to run now the gauntlet of the SEC and who knows how long that takes for anyone. Yeah. Is there, though, a benefit to them going forward? And I think unpacking the rivalry with Anthropic is on everybody's minds.

So just, I guess you can't talk too much about IPOs, so I'll just pivot to. Anthropic was far behind, and now they've really, I think everybody would agree in the industry, now blown past Open AI in terms of developers and corporations, and it seems revenue. So how did that happen at OpenAI when you had such a tremendous lead? How did Anthropic blow past you guys? So let's talk a little bit about a strategy. Our strategy is different, right? So we are building the AI layer, the infrastructure,

and it's really important that there's a single foundation, but then with many interfaces out into the world. So chat GPT is one to the consumer. Over 900 million people use chat GPT weekly. And it's become the noun and the verb. It's how most people experience AI for the first time. Kind of fun fact, our economic research team just showed me the fastest-growing continents now, or Africa, probably not totally surprising since it started a small base.

Fastest-growing languages are Azerbaijani and Kazakhstan, it's Kazakh. Which is kind of incredible to talk about where it's going. So multiple interfaces, chat GPT. Of course, there's Codex. Just hit $5 million over the weekend. We're really proud of that. Coming from almost zero in January. Go, Codex.

Help me prepare for this little special up here, too. There's, of course, Frontier, our enterprise offering, and every other way that we can get out there to reach businesses of all sizes. That is a very different strategy. We think that because it's served up on one model, there's a compounding element of advantage that comes from that.

More users, more data, more ability to personalize. Chatchipti asks as a front door. As the models get bigger, there's more efficiency that should lower the overall cost to give you a token in the world. That should compound to higher gross margins, ultimately more ways to pay for compute. And then access to compute is one of the really big competitive advantages at the moment. So, you know, we have to all run our own races, but we all have to recognize we're part of an ecosystem that also needs to bring people. along collectively. Did you spread a little bit to then too many projects? People were talking about this new gadgets, SORA, and then maybe not enough focus on enterprise? Is that a fair

assessment of if there was a mistake in the last year? That was it? No, I think that the world loves to go to binaryisms. Like, are you a consumer company, Sarah? Are you an enterprise company? The reality is we're very much both. We're not one or the other. Right now, our revenue is getting pretty balanced, about 50-50. We are incredibly focused on the enterprise. I spend so much of my time with, I mean, just even in the last week, I could tell you I've been to see Thermo Fisher in Boston. I was with a bunch of banks in New York. I was on the phone with travelers on Friday. I spent this morning on the phone with a tech company. It doesn't matter the vertical. People are really moving on AI right now. Our new head of revenue,

Denise Dressor in seats since December. She is a force of nature. And so I think the enterprise, broadly speaking, is really firing on all cylinders. But we don't want to leave the consumer behind. Remember, our mission at OpenAI is AGI for the benefit of humanity. Not for the benefit of humanity who can pay or for the benefit of humanity who live in an enterprise, but very broad-based. It's why we offer so much free

because we want people to get a taste. Once they get a taste of intelligence, the ability to come up a commitment curve is incredible. Our free users do about seven turns, seven questions a day. Our first paid tier do double that, about 15. Our real paid tier, the plus, 20 bucks, hopefully you're all on it or higher, about 3x, and pro about 11x over a free user. So remember when you got your flip phone and you're like, yeah, I don't know what it does make some calls.

Now, that same phone, think of all the things it does for you. That's the path we're on with intelligence right now. Sorry. You said something very influential. I think it was about 18 months ago for a lot of us in the industry where you framed a very simple economic tradeoff, which was gigawatts to cash. And I think you said one gigawatt is roughly equivalent to about $10 billion a year of revenue to open AI.

So comment number one was this one gigawatt equals $10 billion a year of revenue for you. But it's not just you because you can probably extrapolate that to Anthropic and other folks, Gemini. but then you were really at the forefront of getting access to power and data centers and powered land. It seemed a little crazy, but now it looks like, hold on, there's a huge deficit of supply. Can you just unpack all of that and explain both the spectrum of where we are and then those specific economics and if that's changed? So first of all, yes, compute is a very scarce resource at the moment. What we see in our business, we're going up that kind of vertical wall of demand right now, and there's just not enough tokens.

available. So I'm very grateful that I got to work alongside Greg and Sam. I think we're a press hand on this. And last year we were definitely taking some arrows in the back about why are they out there buying all this compute? And I think, thank God we did, because in 26, we still won't have enough compute. Where are we on the compute continuum? There's kind of choke points everywhere, and I think they will continue to move back and forth. I mean, you all talk about this and know this as well as anyone here. Whether it's energy, first and foremost, land power, how we get regulatory environments such that we can build quickly.

When you get into the racks and chips themselves, clearly do we have enough in that supply chain? Memory spike is on at the moment. Access to great talent. Do we have enough people coming through our education system? I really worry about this right now. I'm a trustee at Stanford, and, you know, I see just that, you know, we need to keep the focus on education and science.

And then trust. I mean, I actually put that as part of the supply chain. Sam right now is in Celine, Michigan. He's going to be cutting the ribbon in about two hours, so you are getting a sneak preview, but they told me it was okay to say it in the room. That will be, you know, sticking shovels in the ground on a one-gigawatt data center, which is part of our Oracle complex. Really important there on the trust side that we don't leave,

communities behind. I spent seven years of my life working at next door, doing the hard work of what it means to be local. And you cannot tell people from top down what they need, because they will tell you thank you but no thank you. I will tell you what I need. And so in a data center like that, we're actually spending a lot of time in the community saying, number one, we're not going to raise your electricity bills. We're going to pay for our infrastructure and our power. It will not be the rate payer that has to pay. Number two, we're going to bring jobs, 2,500 union jobs, good jobs, like electricians, HVAC, and so on. We are going to pay our taxes, a billion dollars in taxes just for that data center into Michigan. And on top of that, we're going to invest

$45 million going into education for Codex credits to do what you all talked about this weekend. is like anyone who's not coming in facile to their new job, I have teenagers using codex, it would be like I would never hire a finance person didn't know how to use Excel, and it pretty much probably wouldn't hire a finance person today that doesn't know how to use a tool like codex. So when I think about investment,

we're having to invest ahead of demand. That means we need to both be able to find all of the compute and all the pieces and then pay for it. So that goes back to your capital question on IPO. And then on the other side on the economics, look, the economics do continue to get better. They're getting better on multiple fronts. I think we are doing a better job of actually showing true value to our customers. And I think you get beyond kind of a cost plus type pricing into something that feels more akin to the value being created.

Now, scarcity of tokens helps because it's causing a bit of a compression. Talk about that and just like without specific names. where you know the landscape exists today in terms of all the power that's available and all the demand that exists across everybody. What's going to happen over the next year just at the current course and speed of what is available? Of the data centers that's available,

of the tokens that's available, of the infrastructure that's available, for everybody. Because I told this story last week, but I'll use Anthropic and one of the frustrating things is at some point he just says, you know, 1030, it's like, all right, Tramoff, see you at 2.30. Yeah. And that's not a viable experience.

Right. And in fairness to chat GPT, actually, I've never had that with. Yeah, we're quite generous with our tokens. And again, on purpose, we're trying to drive access so people understand. Because if you're on that free tier, not actually getting the latest model, but we're trying to put it in your hands. So you get a sense for it, by the way. Because, you know, if you're a kid doing homework,

I can think about when I grew up and the Encyclopedia Britannica's showed up, at the front door in Northern Ireland in a tiny little community in the middle of the troubles. It was like the clouds parted. And so we want to make sure that people get that feeling, by the way. But the landscape right now, in 26, if you want to buy more compute,

good luck to you. Like, tell me because I don't know where else to find it. Elon has something. Well, I was going to say, Elon ironically, ended up being the one person that had too much compute in a way. But good job on figuring out how to sell that off.

In 27, it's pretty limited as well, frankly. Now, there's a couple of things shifting around. When we talk about compute, there's training that mostly still all happens here in the United States for USG reasons, for making sure that a national asset and effect is happening on U.S. soil. For inference, we want that to be global. And I think particularly in an agenetic world, you want much more kind of real time. Even for things like SORA and video, which, by the way, yeah, we have, you know, we had to make a really tough choice because we didn't have enough compute.

And we said, right now, yeah, video does, but video is not over. Like, in particular, when you start to think about where AI is taking us into more multimodality, so remember, we've all been taught by the last generation of technology to talk with our thumbs. It's a disease. You walk around, everyone's looking down, they don't look up anymore. Teenagers sit on my sofa at night and talk to each other with their thumbs. So I'm like, who are you talking to?

And my son will be like him. I'm like, okay, talk. Multimodality is here. Hopefully, I think you all talked about it this weekend. You're talking to your tool. I talk to Codex every day. And so that is changing rapidly, but that is going to need much more kind of real-time compute

because it's an odd experience if I was talking to Chmoth. And you're building with Johnny I of this puck in these earpieces. So maybe tell us a little bit about that project. You've admitted it now. If I tell you it's a near piece, Johnny will come and steal my teenage son. I might give it to him, give him to him. But you do believe that there should be some... We're changing into a consumer substrate

that I cannot tell you what it is, but by the end of this year, we will unveil it. Early next year, you'll buy it. I have seen it. I've tried it. I am a hand talker. Right now I'm sitting on my hand. Is it paradigm? Did you have an iPhone moment? Yeah, when you used it, was it like having an iPhone for the first time? It's very... What Johnny and team are really good at is bringing humanity to devices. And I don't really know how to explain that well, but when you see it,

you feel it. It feels natural in some way? It feels very natural, but it feels very lovable. Really? And I can't really explain what that emotion is. It's intimate in some way in terms of not taking your phone out, and it's seamless is what I've heard from people who've played with it. Technology can be very mechanistic, but we all know great design just makes everything fade away, right? It's what, at the time, you know, the simple is hard. Yeah. I think this is a very, this story, just going back to the earlier question,

so putting on the CFO hat, help us understand the capital allocation model that you use. Because a lot of businesses over the last decade, two decades that have kind of been these outsized returners have found some unique way to deploy capital at a higher ROC than anyone else. And then you end up plowing all your, capital into that higher ROSC bucket.

What is that for you guys and how do you think about that portfolio approach to having more of these kind of big returner shots? And is there an engine where that gets better over time? There has to be because in the end, the durable, high value companies created in this era, I don't think they're not going to be magical. They're going to look like the great companies of prior eras. They're going to create customer value. Starts with a customer and really helps the customer.

customer do something different, better, more revenue, more efficiency, right? Thermo Fisher wants to be able to get patient screening done faster so they get FDA approval faster. That's really important. Like if you have a form of cancer where you have weeks to live, the difference between a breakthrough in four weeks and two weeks can literally be life or death. They also have, I'm going to misquote this, but something like 30,000, 38,000 people in the field. selling those amazing, like if you walk into any lab in the country, you'll just see thermo fissure plastered all over every device. Those people want to be more efficient going to work.

Like the fastest takeoff of codex within OpenAI right now is actually in our go-to-market team. Our devs are there, but like if you look at the pace of growth, kind of month over month, it's all in GTM. So they want more productivity out of their GTM team. And of course, they're doing things in areas like finance, which I get really excited about. So customer value first.

From that, now you need to get to a great gross margin. So how do you get to a great gross margin? You're looking at the cost of revenue. The main input is compute. The good news on compute is that there is a massive deflationary curve on cost, right? From CHAPT 5 to 54, I think the deprecation cost was something like 97%. It's kind of an amazing curve. Actually, I'm slightly, from 4 to 5, 4, it was 97%.

But that happened in like two years. That's kind of wowing, right? That's incredible. Even our newest model, if you look at 5-5 that we just released, we're trying to now translate that back to the customer. So we actually raise prices on 552X. But if you look at what the cost of the customer is, they're probably still getting a break of about 20 to 30% cost reduction per token

because it's just much more efficient per token. So there's a lot to do in that envelope. And part of making a capital allocation decision is having to, if you make it on today's cost profile, you actually might misprice the outcomes. You have to lean in a little on the cost profile. And then as we think about like the builds, yeah, you are having to make, like really, my focus today on compute is what's the compute I can buy for 28 onwards? Like that Michigan Data Center in Celine, I don't think we will be getting compute out of it

until probably end of 27, early 28. So that's where you're starting to make your bets. And in fact, where I feel most short of compute right now is starting to look at 30, 31, 32. So you're having to create a business model. Now, the good news is each year goes by. We get more confidence in the build. We're seeing it massively outperform. And so that's giving us more and more confidence.

And the market is coming towards us much more. So how are you making the compute need forecast multiple years out? Yeah. accounting for all of the architectural and model advancements that are happening, where call it value or utility per unit of power, is going up. And help us understand how you kind of estimate that, given that there's a lot of technology development going on that has a high kind of variance to it.

Yeah, yeah. So we do have to make multiple assumptions, both on the compute itself. So we assume right now that compute, actually, on a per gigawatt, is getting more expensive, because power is getting more expensive, memory is getting more expensive, and so on. However, the intelligence that we get on the other side out because of the deprecation on the chip side is more than making up for that.

So in terms of a per unit sold to a customer, it should actually get a lot less expensive for the customer. No model improvement in that. So that's just chip. Exactly. That's just the chip itself. We don't try to overestimate on the model side because sometimes, like 5-5 is an incredibly good model.

on the efficiency side. But if you look at something like 5-4, the prior model, it was a really large pre-trained model. It was very expensive. It was actually hard to serve. And sometimes we want to do that really big pre-trained moment. And then we take multiple model turns to be able to kind of drive down on the cost side.

I mean, in the near term, like in 26 and 27, I clearly build a model that bottoms up. So I know what my products are. I have a sense of what the pricing will be. you know, consumer p times Q, how many wiles do I think I have? I can see what the shape of the line is. How many of them will subscribe? Advertising coming in is also still related to how many weekly actives,

how many dailies, how many messages, and so on. So you can do actually a pretty good model job in 26 and 27. That said, the shape of the line keeps taking us by surprise to the upside. When you get into the outer years, you're actually looking more at the compute you've bought, and almost just doing an algorithm the other way that's saying this amount of compute should equate somewhat this amount of revenue. I don't know for certain exactly where it will all come from.

Like a year ago, I built a model for investors that showed agentic revenue. And the story was, we're going to have this thing, we're going to be in the agentic era, we're going to hand it to a developer, with natural language, they're going to be able to build, and we think they will pay upwards of maybe $2,000 a month for it.

which is kind of laughable in hindsight, but nobody believed. They were like, I don't even know what she's talking about. There's no way that will happen in $2,000 a month. Remember when people were losing their minds over Chat Chbitty Pro being at $200? Like, oh, my God, no one will ever pay for that. Yeah. So why $122 billion? Does it take you to 2031, 2032?

Like, how do you get the calculus on the capital needs as you do that modeling? Maybe even more specific. So the estimates I've seen is that to stand up one, gigawatt of AI compute costs about $50 billion. It's right. Land, power, shell, chips, everything, all in around 50 billion. Do you have to front all of that money when you create a new data center? Or how much of it do you do?

How much of it can you get debt for? Does 100 billion raise only get you two gigawatts or does it get you five? Like, what does it get you? It's a great question. So if you look at our compute strategy and it's crazy how fast, the world has changed. So just two years ago, we were literally one. We had one CSP. We worked with, Microsoft, Azure. We sat on one chip, Invidia. We had one product, ChadGBT, one price point, $20 a month. So I often use a Rubik's cube as kind of my metaphor. So we were like one cube in the

bottom. Today, if you look at our strategy, it's been to go, first of all, multiple CSPs. Because what CSPs do for us in effect is they shift KAPEX into OPEX. So you, you pay as you get the revenue, so as you're actually utilizing the data centers. So in effect, we are writing somewhat on their ability to build kind of CAPEX and financing. So today we sit on top of every CSP, Oracle, CoreW, Microsoft, GCP, AWS, and a bunch of small neoscalers. On the chip side, we've also gone for a program of being multi-chip, because we want to make sure you're always on the frontier. I think if you're only on one chip, there's just inherently a where you can't be on the frontier because there's some leapfrogging that happens.

So today, NVIDIA remains our absolute priority partner. They have the frontier chip. Our next big trading run in the fall will be done on Vera Rubens. We're really excited about that. And now we're plotting kind of the Feynman series that's coming. But we also now have chips in the pipeline from AMD. Cerebrus is already online. It's been an incredible low latency chip.

Great for devs, for example, that want real-time coding. And there's our own chip that we're working on. with Broadcom. And then beyond that, there's other ways we've diversified. So now think about that Rubic Cube. It's become much more multi-dimensional, and it allows us to effectively utilize investment-grade CSPs in order to be able to go fast and push it back to be more OPEX, not CAPEX. Now, we are starting to shift gears into more of a built-to-suit type environment. We announced a data center we're building with SoftBank Energy down in Texas. That's the beginning of something that's beyond a CSP.

There's a little bit more CAPEX required there. And then finally, I think as the world progresses, remember we've done all that just in two years. The reason I like a Rubik's Cube is, again, please chat GPT this, but I think a Rubik's Cube has something like a quintillion different forms that can come up with. And so it just gives us a lot of optionality. So remember what I said, my job is maximum optionality.

And in a moment where I'm not yet an investment-grade type of entity where I can go get lower cost debt financing, being able to work with partners to do that is really important. Do you think that in five years from now, the stack is just merged together? What do I mean? In traditional or historical markets, you'd have Nvidia sell the chips,

but that's all they do. And then you'd have, you know, Microsoft just run a cloud. That's all they would do. And then you would have a consumer app. That's all you would do. But now we see everybody doing everything. You know, you guys have silicon that you're spinning. You have models that you make.

you may or may not eventually decide that you need to be some form of a neocloud yourself. If you look at Nvidia, they have incredible silicon, but they also have their own open source models. They're increasingly becoming an off-taker. Google is a cloud company first, but they also have a chip. Now they have models. So it's all merging. If that continues to happen, does that make the competitive landscape simpler or easier?

I mean, I think where everyone is trying to make sure they reside is the layer. that is closest to the customer where usually you take the largest portion of the profits of the ecosystem, right? No one wants to find themselves abstracted away. Absolutely. And so that's why today, when I think about our position, I come back to where I started, why we want to be that AI intelligence layer is because a year ago people talked about the commoditization of the LLMs. And frankly, it's gone the opposite, because as you start building an agentic layer,

and we've all started to use this word harness, but the harness is what brings the context, the memory. I have, in my codex, I have a whole ginormous memory file where it knows that I'm me. It knows I'm the CFO of OpenAI. It knows how I like to write things, how I like to say things. It knows what I'm interested in.

It actually also knows that I'm a mom, teenagers. I mean, it just carries all this memory. and that makes the model more powerful for me. Now, think about what happens when that memory and that context is brought into an actual enterprise environment. So now it's not just even about the data that resides there, but I always think about the intuition of, like, back when I worked on Wall Street, right, there was all the data in the world that told you

what a stock should do post an earnings call. But, give me one second, then you called your trader. And the trade would be like, yeah, stock's not going up, Sarah. And I'm like, what are you talking about? Like, all the numbers say, it did this, did this, it does. And he's like, yeah, no, but I know this fund is under pressure, and they need to sell down their book, and that is going to kill the stock for the next week.

That is the intuition of an enterprise. Like, it's the best example I always think of because I came out of a financing world. But there's this intuition in every walk of life. And that's where I think the models are now getting very connected to the memory and context and intuition of your company, And that's what gets CEOs and C-suite really excited because they're like, okay, now I really see how this is going to add value to drive my revenue line, my top line, but also, you know, I can think about it as an efficiency play as well. And so back to what you're asking, I think what people want to make sure is they stay as close to that value as possible. And be flexible enough to pivot as you need. You have to wrap.

Sorry, Jason. It's quite a right. It's been wonderful, and you've been so great with the details. One final detail, Russian rapid fire, three great greatest consumer businesses of our lifetime, iPhone, meta, advertising network, and Google's advertising network. Two of those three are ad-based, and even Apple has a sprinkling of ads. Haven't heard you talk about ads much. People tell me they're seeing some ads in the experiment in the free version. What is your commitment to the ad version? You guys got a little trolled by Anthropic during the Super Bowl. Oh, you're going to have ads. but it adds the solution to making this free for the world.

Yeah. So, first of all, on the ad front, you know, we want to stick by our principles. We want to make sure that you know you're always getting the best result based on the model, not by something that was sponsored. So that has to hold true. And I think the second thing is that we'll always provide a tier, sorry, an ad-free tier for people that just don't want ads. But with that said, if you took, if you took, Fiji says this really well,

If Google and Mata had a baby, it would be chat GPT. Because what you have in Google search, and by the way, we know we have at least 11% of the search market. It's a lot more because actually when you do a Google search and the page refreshes, that counts as one. In chat GPT, when you do a whole conversation where you might ask 50 questions, that also when it counts those one. So in reality, we have a much higher portion. Very high intent. That is great for advertisers because I'm effectively telling you what I'm doing, right? I want really cool shoes to sit on the stage.

I'm telling you what I want to go by. In Meta's case, they use this, like, people like you sort of intent, so they have the demographic. We have more than that because we have memory, right? I just told you it knows who I am. So imagine putting memory in context next to intent. You should have a very potent ad platform, which gives you an ability to offer up massive access to the world writ large, because now you can pay for it. And I think back to a question you asked Freeberg,

like if you look at the revenue per token right now, if I was optimizing only for today, I would give every token to the API. Right. Every token to the API. Order of magnitude more than to the consumer. However, I told you we're playing our own game. We have a strategy where we believe

there's an AI infrastructure layer, a utility like electricity, and in a future state, you'll want to be able to serve the world writ large, consumers, small businesses, large enterprises, governments. That's our strategy. Ladies and gentlemen, the CFO of OpenAI, Sarah Pryor. Well done. Fabulous.