An Army of Normal Folks - Liz Scott: The Lemonade Stand That Inspired A Movement (Pt 2)

Episode Date: September 9, 2025

Liz Scott's 4 year-old daughter Alex was fighting neuroblastama cancer and yet Alex decided to host a lemonade stand to raise money for childhood cancer research. From her first stand that raised $2,000 to raising $1 million by the time she died at age 8, Alex inspired a movement that has raised $350 million, with a literal Army of Normal Folks hosting lemonade stands for Alex's Lemonade Stand Foundation.   Support the show: https://www.normalfolks.us/premiumSee omnystudio.com/listener for privacy information.

Hey, everybody. It's Bill Courtney with an army of normal folks. And if you can get through the tears, we continue now with part two of our conversation with Liz Scott, right after these brief messages from our generous sponsors. said, you know, hey, I'm Jacob Schick, I'm the CEO of One Tribe Foundation, and I just wanted to call on and let her know there's a lot of people battling some of the very same things you're battling. And there is help out there. The Good Stuff podcast, Season 2, takes a deep look into One Tribe Foundation, a non-profit fighting suicide in the veteran community. September is National Suicide Prevention Month,

so join host Jacob and Ashley Schick as they bring you to the front lines of One Tribe's mission. I was married to a combat army veteran, and he actually took his own have to suicide. One tribe saved my life twice. There's a lot of love that flows through this place and it's sincere. Now it's a personal mission. Don't want to have to go to any more funerals, you know. I got blown up on a React mission. I ended up having amputation below the knee of my right leg and a traumatic brain injury because I landed on my head. Welcome to season two of the Good Stuff. Listen to the Good Stuff podcast on the Iheart radio app, Apple podcast, or wherever you get your podcast. I'm Dr. Scott Barry Kaufman, host of the psychology podcast. Here's a

clip from an upcoming conversation about exploring human potential. I was going to schools to try to teach kids these skills, and I get eye rolling from teachers or I get students who would be like, it's easier to punch someone in the face. When you think about emotion regulation, like, you're not going to choose an adaptive strategy, which is more effortful to use, unless you think there's a good outcome as a result of it, if it's going to be beneficial to you. Because it's easy to say, like, go you, go blank yourself, right? It's easy. It's easy to just drink the extra beer. It's easy to ignore, to suppress, seeing a colleague who's bothering you and just, like, walk the other way.

Avoidance is easier. Ignoring is easier. Denial is easier. Drinking is easier. Yelling, screaming is easy. Complex problem solving. Meditating. You know, takes effort. Listen to the psychology podcast on the IHeart Radio app, Apple Podcasts, or wherever you get your podcasts. you when he sees you passing through Remember, please be careful It's the least that you can do What's what you desire Don't play with matches

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The offspring. Tim McRaw. Tickets are on sale now at AXS.com. Get your tickets today. AXS.com. So in the period of time between four and a half and her passing, you had a conversation with her where she asked you where the money was going. And I think you told her, well, we're sending it to your doctors. And she was not pleased.

She was not pleased. So she questioned what we were doing with the money as it was kind of coming in all year round at this point. And I said, you know what we're doing? We're giving it to your hospital, which at the time was a Children's Hospital, Philadelphia, to your doctor. And she said, well, what is he doing with it? And I said, well, he's using it to study neuroblastoma, which as we've mentioned was her cancer. And she started shaking her head. And I said, what's the matter? She said, that is so selfish. And even then, I'm embarrassed to say it now because I've seen what's come from her vision, I was about to respond and say, I don't care. Because in my mind, what I wanted was a cure for my daughter. more than anything in the entire world. And the only way to do that was by funding research into her cancer. But before I could get the words out, she said, all kids want their tumors to go away, which is what she called her cancer. All kids want their tumors to go away, something along the lines of,

we should be giving money to all the hospitals for all the kids. And once again, I just got that feeling. I wanted to cry because she was six when she said that. And I was, you know, 30-something. And I felt like such a small person for thinking for a moment that this was about her and curing her and about what I wanted when it was really about something so much bigger. Man, I have a serious regret that I was not around to meet your daughter because that is a level of maturity that I know plenty of people in their 50s and 60s don't have. I agree. I feel like I, when I tell these stories, I feel like I'm portraying myself as some sort of, you know, terrible mom, I guess I would say. But you have to understand I was a normal mom, right, dealing with an incredibly hard situation and wanted nothing more than to protect my daughter from any additional harm. And that included not making her life about reaching a million dollar goal when she had. had so little left to give, and I just wanted her to think about herself, but she wasn't having it.

She really wasn't, and I'm so grateful to her for showing me that you can create a purpose out of something that's so incredibly hard. So we always talk about on an army of normal folks that when passion and ability intersected opportunity, that's when amazing things in the world happen. passionate ability intersected opportunity and this is that this is she was passionate about tumors we'll call them what she called them she had the ability make a lemonade stand and she saw an opportunity and filled it and if a person from four and a half to eight and a half in that short amount of time walking the face of our planet if that normal kid can use her passion

and her ability, at opportunity, to raise a million dollars, what can fully developed, grown human beings do if they just have the temerity and courage to engage their passion where they see need? She is an inspiration not only for the lemonade stand, but her story is what we are begging people to think about when they look in the mirror in the morning. What can we do?

And if an eight-year-old can raise a million dollars, we need to be sitting here right now asking ourselves, what am I good at, what am I passionate about, and where's their need, what can I do? And if we had millions of valxes walking the face of the planet, can you imagine how different our society and our culture would be today? That's exactly our thought after she died, and we decided to continue it,

is if she could do this, we can't say it's too hard to continue it without her. We can't say it will be hard. There's a million reasons it's not going to work. It's a lemonade stand, right? How is it going to continue without her? But all of those things you said, if she could do it, if she had the courage to do it, we certainly needed the courage to change things for other families.

You know, I was reading the story, and from here, the story jumps to what you're doing now and everything else. I think it's an omission to jump immediately because two parents and siblings had to bury their daughter and their sister and as a family you guys had to cope

and then move on I want to give you just a brief moment to remind us all that you're human beings and this is a family and behind this organization as a love of a daughter and a sister and that it didn't just Alex passed and we started a foundation? Absolutely not.

I mean, that... Because you're a normal person dealing with normal crap. Yes. I mean, it was... It's hard. It's still hard. It's still hard to really, really think about Alex. And everything, our family has lost,

everything her three brothers have lost and not having a sister. it's still hard. There are days that are harder than others. I think her gift she gave us was the incredible lessons we learned from her. And I think every parent who's lost a child takes those lessons with them and tries to live up to them as they move forward. But it's been incredibly hard. So I appreciate you acknowledging that for all of us in our own way, grieving her while also celebrating her life because there was so much to celebrate. And now 21 years later, there's even more to celebrate because of the progress and the kids who are benefiting from her life.

But it's still very much unbalanced. There's never a balance, right? It's more of like one day you think, wow, this is great, but what did this do for Alex? She's not here to enjoy it. And then And another minute you think, this is amazing, and everyone would want their life to have this legacy, including Alex. So I just want, as people look at you and hear you and see the foundation of what it does and celebrate you for carrying on this legacy, I just want people to remember before all of that, you're still Alex's mom. Yes. So, Albert Pike, a 18th century Freemason, said, what we do for ourselves in this life dies with us, what we do for another, last forever, remains immortal.

When talking about legacy. So, you guys start, I think it's called Alex's Lemonade's, WomenAid Stand Foundation, if we're going to say it exactly right, which obviously is her legacy. So take us through the foundation forming and today. Wow. So never could have imagined that we would be sitting here now saying we've raised over $350 million. And when I say we... Say that again.

$350 million. Make sure the people on the back. But when I say we, I never want that to come across as if it's Jay and myself because there have literally been millions of people through lemonade stands that happen. We have more lemonade stands. You made an army? An army. Of what? Of what?

Of what? Of what? Helping us continue this from lemonade stands like Firebirds does, asking people to give kids having lemonade stands, donors giving our events. It literally has taken what Alex started as a movement and grown it. She kind of gave us that spark, and we're just so lucky we've been able to continue it to the point now where we have had a tremendous impact on the landscape of pediatric cancer. Incidentally, Memphisans, you've given almost $10 million to our own St. Jude, right? Actually, now 11, yes.

11 million to St. Jude. So we fund research all over the United States, all over North America. We're the largest independent funder outside the federal government, meaning we don't give to one hospital or one academic center. We give all over the country. We have a competitive grant review process. And we fund everything from early science to clinical trials for all kinds of childhood cancer, just as Alex wanted, at all hospitals, ultimately looking to put ourselves out of business and finish what Alex started and find better cures for kids with cancer. I read that recently either this past June or June of 24, a recent June, you had like

1,400 lemonade stands across the country in one day that people volunteered set up and you raised like $1.5 million on that day. Is that right? Yeah. So June is the month that Alex had her stand and that's our lemonade days. So this year was our biggest ever. We actually had 3,500 this year, but they were spread throughout the month. And we'll raise close to $2 million with just those lemonade stands just in June alone.

And that's just this guy over here deciding he's going to put a lemonade stand in and everything he raises, he sends the foundation. That's right, yep. Okay, well, that's great. But $3,500 is a relatively low number. We need to get up to 10,000 people having and raise $5 million. That is so interesting. You say that because we had a meeting.

to talk about lemonade days for next year. And my husband has to get a lot of credit for being the, just like Alex, the always pushing, wait, wait, wait, more, more, more. And so we did $3,500. And I said, I think the goal could be $5,000 next year. And Jay said, $5,000. I think it should be $10,000.

It should be. And I swear, I didn't know that. I picked that number out of half. But if you think about the numbers of people in the United States, right. 3,500 is a relatively no number. We should have $500 in Memphis.

I mean, if you multiply that times the 50 largest municipalities in the country and added in, I don't even think 10,000's enough if you really think about it. I mean, how hard is it? You set up eliminate sand. You tell everybody's for charity. You get everybody in your neighborhood to come by and you send the check to the thing. I don't know why that doesn't work. It works. It works

incredibly well. And not only that... Well, then you've got to work harder. We're doing all we can. Yeah, no, you are. But there is always more to be done. We constantly have to think about how do we bring new people into the army to help us solve this problem for families. A lot of the people who participate are people with a personal connection to childhood cancer. We need everybody. Even if you don't have a child with cancer or a niece or a nephew to recognize that this is a cause that needs your help, needs your support.

And it's really easy to do. And it's fun. kids love doing it they get to do something that they actually can actively participate in and lead that's contributing to help other kids sororities fraternities college campuses my mind is running wild about people that should be doing this right now and now now I'm starting to get a little angry that there's only 3,500 if I think about it completely really we did have at least one in every state this year that's very cool Alaska and Hawaii yeah actually Hawaii only had one Alaska there was five so that was the most we've ever had in the Lemonade's got to be a tough sale in Alaska. Well, I guess in June it gets warmer up.

Yeah, I think, right, there's not as many people there. So I don't know if setting up, like, in your yard is really going to be super profitable. You might have to think about the location. Well, it depends on how many kids you have knocking on doors that day, right? Yeah. We'll be right back. I had this, like, overwhelming sensation. that I had to call her right then.

And I just hit call. I said, you know, hey, I'm Jacob Schick. I'm the CEO of One Tribe Foundation. And I just wanted to call on and let her know. There's a lot of people battling some of the very same things you're battling. And there is help out there. The Good Stuff Podcast Season 2 takes a deep look into One Tribe Foundation, a nonprofit fighting suicide in the veteran community.

September is National Suicide Prevention Month. So join host Jacob and Ashley Schick as they bring you to the front lines of One Tribe's mission. I was married to a combat. army veteran and he actually took his own life to suicide one tribe saved my life twice there's a lot of love that flows through this place and it's sincere now it's a personal mission don't want to have to go to any more funerals you know i got blown up on a react mission i ended up having amputation below the knee of my right leg and the traumatic brain injury because i landed on my head welcome to season two of the good stuff listen to the good stuff podcast on the iheart radio app apple podcast or

wherever you get your podcast i'm dr scott barry cough host of the psychology podcast. Here's a clip from an upcoming conversation about exploring human potential. I was going to schools to try to teach kids these skills, and I get eye rolling from teachers or I get students who would be like, it's easier to punch someone in the face. When you think about emotion regulation, you're not going to choose an adaptive strategy,

which is more effortful to use unless you think there's a good outcome as a result of it, if it's going to be beneficial to you. Because it's easy to say, like, go blank yourself, right? It's easy. It's easy to just drink the extra beer. It's easy to ignore, to suppress, seeing a colleague who's bothering you and just, like, walk the other way. Avoidance is easier. Ignoring is easier.

Denial is easier. Drinking is easier. Yelling, screaming is easy. Complex problem solving, meditating, you know, takes effort. Listen to the psychology podcast on the IHeartRadio app, Apple Podcasts, or wherever you get your podcasts. Don't let biased algorithms. or degree screens, or exclusive professional networks, or stereotypes, don't let anything keep you from discovering the half of the workforce who are stars. Workers skilled through

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lack the expertise they need to recognize that they lack expertise. And then as we try the whole thing out for real. Wait, what? Oh, that's the run right. I'm looking at this thing. Listen to no such thing on the IHeart Radio app, Apple Podcasts, or wherever you get your podcasts.

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So now you've got two things, and I'll let you just take it as you want to. One is you've got the one cup at a time club, you can host a lemonade stand, you've got the million mile. I want you to share all of that. But have you been able to connect with families and children that you know have been directly impacted by Alex's founding and you guys shepherding this dream of hers? Yes. Tell us about one couple of time, maybe now, and tell us about the payoff, that as a mom, you at least get to see other families positively impacted by your daughter's journey. Yeah, so I'll do the sales first, right? So you can have a lemonade sand, you can join our monthly giving. It's a great way, you know, $5 a month, $10 a month.

You're part of the club, one cup at a time club, and we're trying to grow that to $10,000 as well. We're in the low thousands now. It's a monthly giving, a recurring giving. So you go to our website and you say, yes, I want to give $5 a month every month or 10 or some people give 100, whatever you want to give per month, it comes out automatically. We charge your card automatically, but it's more than that. You get monthly, you know, contact from us, sharing progress and notes, but really just know that over time, just like Alex showed us, like that incremental one cup at a time, small donations can add up to a lot of money. Just donate, a one-time donation. We take it all. But we have...

a big event in September, which is Childhood Cancer Awareness Month, and that's top of mind now. You can have a lemonade stand any time of year, I just want to say, but in September, we all get together. Last year, we had 25,000 people. We're trying to grow it this year who create a page, a team on our website, and they set a goal for how many miles they want to walk, run, bike, you can count your steps, whatever we need to do to get to a million miles all together for kids with cancer. And that event has become our largest sort of community event. It's virtual. You just do it wherever you are. And we will hopefully raise well over two million dollars through that event this year, hopefully closer to three. So all of these things we do.

We have events in a few different cities. But all of that is not because we love running around like lunatics, planning events and trying to get people to do lemonade stands. Flying to Memphis talking to fat red-headed guys, all that. But because we now know that we are making progress. And that is really because of the families who we have been so fortunate have taken the time because they were told by their doctor about Alex's and how Alex's lemonade and Alex's life made their treatment possible to come to us and say thank you. And I want to be a part of what you're doing. We also have some family support programs. We've met many families through that. So if you know of a family who is fighting childhood cancer or has even, we have somebody on staff who can help them with whatever resources they need. Including travel in some cases. Including travel if you need to travel to another hospital as we did for an innovative or new therapy. We have a sibling support program. We have a lot of educational materials for families.

But really, I mean, there's so many stories. I would say one of my favorite is a young boy named Philip who was not local to Philadelphia, but he had the same cancer as Alex. just like our family, nothing had worked, and they were told that he would not survive. But how old was he at this time? A route. Let me think. He was maybe five, four or five years old at this point. So, I mean, you guys know this story. Yes, we do. I mean, this is personal to you probably. We know the story well, and we know what it's like to then find out there is a clinical trial that might help your child.

feeling that hope but knowing that, you know, it was maybe unlikely or you could be crushed again because it might not work. So they ended up participating in this trial that we were, had funded at various parts of in its whole lifetime of discovery to trial. And we had heard about this child from the researcher. And she kept saying, I want you to meet this family. I really think you need to meet this family. And he was cured. He was cured. And this was not cured cured. It was not a toxic treatment. It was a pill. His hair grew back. So the parents are sitting there saying, this can't be working. Right. It's too easy. Like, were they giving him a placebo or something? And his cancer melted away. And so we had heard of him, but one day happened to be Alex's birthday.

a couple years ago. And I'm not usually in the office a lot of times. I just take the day to do whatever I feel like doing. But I had to be in the office for something that day. And this family stops by. I didn't know who they were. And she said, are you Liz? And I said, yes.

And she just started crying. And she hugged me. And, you know, she said, that's Philip. And I still wasn't connecting. And she said, that's Philip. My son. And he was running all around the office. And I think he was probably 10 at the time. He's like 12 or 13 now. And she said, Philip, the little boy

who Alex saved. And of course, I started crying. And they stayed for a while and we talked and we've become friends since. But that's just one family. But as I sat there with them on her birthday, I thought, how incredible. How incredible on this day when you need something. Right? To show you that Alex is still alive in so many ways to have this child there, just running around, carefree, feeling great, several years cancer free, literally because of what she created in her life. And it was such a gift to me. But that's happened so many times over, just not necessarily on her birthday. And it never gets old, as I say. I'm so grateful to those families for being willing to share. And to allow me to be a part of their experience and to think that Alex was a part of their child. We had one family that tells us every year on their daughter's birthday,

they light a candle for Alex because they know without Alex, their daughter would not be celebrating her birthday. On their daughter's birthday, they light a candle for Alex. And she's like 17 now. She was in the same boat as a toddler. They were considered incurable. So we know there's progress,

but sadly, there's many times where kids don't make it, and it takes us right back. That's so hard when you know a family. But does that create even more determination to do more? Absolutely. It's not defeating. It's more fueling. It's fueling because it makes us realize that as much as we should

and do celebrate the successes, there's not enough of them. We have many, many, many more successes to come. And the only way we're going to do that is to just keep pushing and selling lemonade and telling people to do what they need to do. Yep. I know Philip and the birthday cake people and millions of others are really glad that Alex was so steadfast and perturbing that you finally gave in on that June day. you know, born from a little girl

who just wanted to have a lemonade stand and give money away to this. It's just, you know, I think it's why it's 20 years old and still going strong. I think it's why the national media has loved this story forever. Liz, my goodness, what a legacy

your daughter has left. We have a few minutes. Okay. And I know for everybody listening, we're going to, I think they're going to have a lemonade stand outside of Firebirds here in a little bit. And you're going to hang around, aren't you? I am. Yes, I am. Yeah, good. But for those of you who took the time to join us today, you have a chance now from the horse's mouth.

If you have any questions about Alex, Alex's lemonade stand, the foundation, they can get involved. Anybody wants to ask any questions. here she is and if you don't and you don't feel weird you don't have to and we can close it anybody maybe i'll start off with one as people think if uh is there the story of no bad days frankie do you remember that yes so um i just mentioned that it's it's always it's really hard when you we meet a lot of families and we get attached to them and their stories even if we've actually never met them but um in frankie's case we had met his family several times they we have an army, to keep using your word, of ambassadors.

So these are families across the country who participate with us and share their story. And Frankie's family was one of those families. And we met him when he was kind of first through his treatment for brain tumors. And his mom told this story about Frankie in kindergarten, starting kindergarten. And he had just spent the summer fighting a brain tumor. And the kindergarten teacher talked, was kind of having their circle time talking about the, I hope I'm getting the story right, paraphrasing, talking about me. maybe like what the class would be like. And she talked about bad days. And we could have good days

and we have bad days. And, you know, has anybody ever had a bad day? And every hand went up except Frankie. And she said, Frankie, you've never had a bad day? And he said, no. She said, you've never had a bad day. And he said, no, no bad days. And that became, Frankie would go on to continue to fight his brain cancer. Ultimately, was considered in remission or stable, but the side effects from the horrendous treatment that we have to give kids for brain tumors, ultimately ended up taking his life. So Frankie passed away shortly after he spoke at one of our lemon balls. But that became his family's rallying cry, no bad days. And I think for me, very much like some of the things Alex said in her life, it really shows you how these kids are

able to deal with what they deal with and just have the same. incredible spirit and energy and that's what we're fighting for because we want we want no bad days for all of those kids right and we want kids like frankie to have the chance to just do amazing things in their lives with with their attitude and their inspiration for so many people so beautiful anybody else okay well um i'm so honored you came to join join us and tell Alex's story and the foundation story and continue to inspire people get involved. And I hope everybody out there listening to this right now when this podcast goes live,

3,500 lemonade stands in June is not enough. I get emails all the time from listeners that are, I'm so inspired. I'm looking for something to do to get involved. This doesn't have to be something you get involved in and do month after month. can literally do a one day event. That's right, yep. One day event a year. Let's be part of the group that helps Liz and her crew take this thing to 10,000 people in June. And all you got to do is go to your website, right? Yes, it's free to sign up. And there's no, you don't have to raise a certain amount of money. We make it very easy. You get your own little page. We send you a kit of

materials to get you started. How hard is that? What's the website? Alex's Lemonade. or just Google Alex's lemonade stand. You didn't find us. Easy enough. Liz, thanks for coming. Thanks for hanging around and meeting the folks

and selling a little lemonade outside. And it is by my distinct pleasure and honor to meet you. Thanks for being here. Thank you so much. And thank you for joining us this week. If Liz Scott has not inspired you,

you have a problem. problem. But if she has inspired you in general, or better yet to take action, by hosting a lemonade stand that benefits Alex's Lemonade Stand Foundation, which is easy to do. It's a one day thing. Or joining their donor club called one cup at a time, which is really easy to do because they just charge your credit card five bucks a month, like you can't miss that. Or participating in the million mile, which is a little harder to do if you you're fat like me, or something else entirely, please let me know. I'd love to hear about it. You can write me anytime at bill at normalfolks. Us, and I will respond. And if you enjoyed this

episode, please share it with friends and on social, subscribe to the podcast. Rate it, review it. Join the Army at NormalFolks.com. Consider becoming a premium member there. Good grief help us grow. An Army of Normal Folks. I'm Bill Courtney. Until next time, Let's do what we can. I'm Dr. Scott Barry Kaufman, host of the psychology podcast. Here's a clip from an upcoming conversation about how to be a better you. When you think about emotion regulation, you're not going to choose an adaptive strategy, which is more effortful to use unless you think there's a good outcome.

Avoidance is easier. Ignoring is easier. Denials is easier. Complex problem solving takes effort. Listen to the psychology podcast on the Iheart radio app, Apple Podcasts, or wherever you get your podcasts. It's important that we just reassure people that they're not alone and there is help out there. The Good Stuff Podcast Season 2 takes a deep look into One Tribe Foundation, a non-profit fighting suicide in the veteran community. September is National Suicide Prevention Month, so join host Jacob and Ashley Schick as they bring you to the front lines of One Tribe's mission.

One Tribe, save my life twice. Welcome to Season 2 of the Good Stuff. Listen to the Good Stuff podcast on the Iheart Radio app, Apple Podcasts, or wherever you get your podcast. When your car is making a strange noise, no matter what it is, you can't just pretend it's not happening. That's an interesting sound. It's like your mental health. If you're struggling and feeling overwhelmed, it's important to do something about it. It can be as simple as talking to someone or just taking a deep, calming breath to ground yourself.

Because once you start to address the problem, you can go so much further. The Huntsman Mental Health Institute and the Ad Council have resources available for you at loveyourmind today.org. Why are TSA rules so confusing? You got a hood of you. I'll take it off. I'm Mani. I'm Noah. This is Devin. And we're best friends and journalists with a new podcast called,

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