Analytic Dreamz: Notorious Mass Effect - "AI-GENERATED VS. THE MUSIC INDUSTRY: GAME CHANGER OR THREAT?"

Episode Date: July 6, 2025

Linktree: ⁠https://linktr.ee/Analytic⁠Become A Patron Of The Notorious Mass Effect Podcast For Additional Bonus Audio And Visual Content For All Things Nme! Join Our Patreon Here: ⁠https://ow.ly/oPsc50VBOuH⁠Join Analytic Dreamz on Notorious Mass Effect for a deep dive into AI’s role in music creation in 2025, spotlighting SoundCloud’s artist-first approach. Explore tools like MusicLM and iZotope, legal battles over AI deepfakes, and SoundCloud’s transparent AI policies. With 500,000+ AI-assisted downloads and 98% of Suno’s monetized tracks by impersonators, Analytic Dreamz unpacks platform policies, ethical concerns, and stats shaping music’s AI-driven future.Privacy & Opt-Out: https://redcircle.com/privacy

He brought to bring tears to my eyes. God! Wow! Chat! Do you hear that? That's not it. That's not it. Now, the first time I ever played it for anybody was on that live.

And I wrote that record, like, so... And I've held on to it for, like, a year. He was so excited about my music, and, you know, he said he prayed to God about me, and I was right under his nose the whole time because I had known him for years. I wanted to believe it. I would answer when I was even serving tables at work. And he's like, we got to get you like a videographer to your job and serving tables and like tell the story like

because you won't be there long kind of thing. He put this song suspicions into his AI, which is baby Timbo. And he was on the next day on March 8 calling me being like, I changed your voice. Like I had a different accent. Like I was a man at some point. And I get, he was having fun. And at first I was like, this is cool. Like I didn't realize the whole weight of it all, you know. This is something that you granted him permission to do i didn't really understand anything i was just excited to be on face time and sad day in history i'm just going to pause for a little bit because it's only you only have like a minute left but of course i want to say analytic dreams video on spotify to see the video along with the audio because this is one of the few examples that i well

some of the examples i'm about the show is just minuscule in the overall problem that is AI in the the music industry so anyways let's get back to this blatant rip-off and showcasing how evil the use of a of a i can be in the music industry it was just a lot of that and then nothing so as you can see right here we're gonna mute that because you do not we're not trying to copyright of course so in general when it comes to this right um Obviously, you can see how this overall scenario could be off-putting for some artists. But all I got to say is when it comes to the use of AI, a lot of people still advocating for real humans behind the music. I think, and I think personally, I like music that's ultimately reflecting someone's life.

That's why some of my favorite musicians of all time is a Jay-Z, a Big Sean, a Russ. And obviously, when it comes to that, introspection. into your lyrics and the deep dive you give people into your life via lyrics i think that's very essential that you're actually living that right so i think when it comes to ai it's a lot of the heart taken out of the musical process so even though that timbulin is going he's going viral for all the wrong reasons i'm not going to lie to you so he's going viral for essentially being a well like a prominent musician and producer in the music industry using an AI platform like Suno AI a platform that literally generates music using artificial intelligence and it doesn't

just use it it straight up is straight up copies steals whatever you want to say mimics emulates it straight up rips off actual art and creates its own version of that but still the basis of it has to be able to be tracked i don't know i mean hey the conglomerates no way more than me i think they have the resources to be able to track specifically where it gained and garnered that inspiration from to create whatever a i slot it ends up coming out with right because ultimately it's pulling from art which is how it ends up coming out with this different variation of the original art that it stole off of. So this is just one of the many examples I could show. So anyways, let's get back into it right now. I obviously know something you don't.

One of the first things you see that pops up instead of the promises that were put forth, this song that is generated by one of his collaborators using this baby timbo AI. I was confused, that's all. I was just like, why does it sound like me? And I even commented that. And then a lot of people commented it. He kind of just like didn't really respond. And then when it came out about the AI stuff with Tata. That's why I was like, wait, hold on that. Literally sounded like me.

I wanted to get on this platform and just like kind of be an advocate and a voice for independent songwriters. Don't not release something just because someone says they're going to do something. Continue with your vision. All right. So with that being said,

basically just showing the evil ways of the industry, which I talk about all the time. Like if there's one industry that is really predatory and takes a lot of liberty, when it comes to your creative vision is definitely the music industry which is insane to say but at the same time

that is what's wrong with a lot of the perceptions of the music industry in general a lot of people just see the predatory the overall capitalization off of other people's work time and time again that they come to the realization you guys

see that's the problem so that being said instead of just blatantly still we're actually going to give credit as we dive into this the rest of this topic so shout out to mr who's the boss for this the ultimate AI battle i'm essentially just using this for a background but i just want you all to see that um y'all can go follow him and definitely like the video you know i got to follow you know as you seen you saw that hold up you know i mean got practice what you preach and i just say it so anyways definitely make sure to go like him um follow him on youtube anyways you're going to use this as a background to showcase the different AI or the capabilities of AI as I dive into this topic.

So when we're talking about this, essentially I brought up that instance of Tim Millen using Suno AI to replicate another artist's voice, right? Without really giving out artist credit. The reason why I say that is because SoundCloud has found itself in a huge hoopla. And yes, ladies and gentlemen, I just said hoopla. I know that ain't who I think it is. So that being said, SoundCloud had an overall mammoth of a backlash as people came out because of the February 24 SoundCloud terms changing the AI use to allow it, right?

To the point where SoundCloud had to come out and clarify that the AI is limited to discovery tools like recommendations, playlisting, and fraud detection, not generative AI training. and a no AI tag prevents unauthorized scraping. So that being said, the CEO, Elias Sinton, also came out as well because this really was a big deal. And they came out with a letter, an open letter this year, reaffirming the transparency, basically saying that artists consent and control ensuring that AI enhances human creativity. and went on to say the first fans algorithm delivers over 7 million track recommendations to boost emerging artists. I don't know what that means, but at the end of the day, it's a lot of jargon to say we are using AI, but essentially they're saying that they're not using generative AI training.

They're only using it for tools like recommendations, playlisting, and fraud detection. Which, you know, at the end of the end of the end up taking them out, ain't that right? You guys. See, that's the problem. So with that being said, the museum acquisition that happened back in 2022, that was a huge deal as SoundCloud acquired Museum. I believe that's how you said, an AI music creation company to enhance discovery. So that's what it's all started. That's why the terms in 2024 was met with such backlash because it's been brewing for quite some time.

And SoundCloud acquiring them, something that's literally AI to literally. listen to tracks and automate tagging. It was just automated to listen to the track, right? And then after that, who knows what happens to it? South Cloud, they are out here confessing that it only helps with recommendations for emerging artists. But at the end of the day, it really is using a lot of the predicting trends in listening to different tracks and artists emerging and putting in our AI system that is Museo. So what is it really doing?

Right? Hopefully I'm pronouncing it right. I'm probably not. But anyway, so SoundCloud, to be fair, is not the only platform that does this. You know I keep it eight more than 92 because we have to talk about Spotify. So Spotify, they use AI for personalized playlist, which is the Discover Weekly. And recommendations but face a lot of criticism because of the data practices and potential artist exploitation right because to make a playlist you're taking data from somewhere now that

a i is recommending you tracks but what if they're recommending you tracks that they already want you to hear and they're just using AI to filter out the people who give them more incentive to push them to the masses let's just put it like that i'm not trying to sue obviously i'm made living through spotify you know what i mean it's it's all good you know me i don't come after me i'm just trying to deliver the good word to the people So let's switch to Apple Music. So Apple Music, they employ AI for curation, and they use Shazam predictions via the AI. And then they also focus on fan-driven discovery.

So if you come to realize a lot of the AI implementation into Spotify, Apple Music, SoundCloud, they're being labeled as discovery tools. One more time. One more time. Discovery tools. analytic dreams video on Spotify to see the video along with the audio but let's just say but then you know what I'm saying I was like damn look at the state of hip hop like what's going on sometimes I look at the state of music and the ultimate rapid pace that is the evolvement of intelligence as far as AI and I say to myself we are in trouble

the way that AI is just continuing with the replication of voices authentically sounding like them is insane to the point where there was this particular track which we all know the heart on my sleeve via Drake in the weekend which is just hugely but it's just insanely funny to me because at the end of day imagine all the artist dead or alive you could bring back with this AI and to be fair we did see a lot of Michael Jackson covers with AI and then he got crazy with like like Patrick and SpongeBob and stuff. Because I covered that whole A. It was a whole boom. Like in those who like follow notorious mass effect, you already know. I think I even covered the heart of my sleeve. Let me see.

Yeah. So I even covered the heart of my sleeve all the way back in April 21st, 2023. And, um, tell me, that was doing phenomenal. Yeah,

I talked about how, um, that track was created by Ghost Rider 977, an entrepreneur that hit 11 million views on TikTok, while, Axios reports it was streamed 15 million times after being originally uploaded on the platform and then it was, uh, is now disabled tweet featuring the song raked in 20 million views. So of course, UMG had a complaint since, uh, to get the song removed.

And before it got removed, it had like 600,000 plays on Apple, Amazon SoundCloud title, D, you get the point, right? It was insanely popular to the point where even at Grammys, I think it was teasing Drake and the weekend. Because if you don't know, Drake and the weekend have a beef with the Grammys. But currently, well, recently, the weekend squashed his beef with the Grammys. But Drake is still on. So at some point, Drake and the Weekend were beefing with the Grammy. So when the Grammys came out and they literally said,

Heart on My Sleeve would be considered for Grammy nominations, literally. Like, let me see. Grammy Heart on my sleeve. So, yeah. Okay. So they basically coming out. They wasn't saying like, oh, it was going to be nominated. They was basically clarifying that it's eligible.

And then they quickly came out because of the backlash and said that it's not eligible as far as to receive a Grammy. And that was the quickest backpedaling I've ever seen in the span of 24 hours. Because I think they was trying to be funny towards Drake in the weekend because they're beefing. Right. So basically, even though it was submitted, right? so that the person who made this, which was Ghost Rider 977, he submitted the Drake and Weekend song to the Grammys. The Recording Academy CEO says, quote,

is absolutely eligible because it was written by a human. But then, you know what I'm saying? I was like, damn, look at the state of hip hop. Like, what's going to? And before you say, oh, it's, I made it up as far as sources. This is from pop bass, which you already know the ultimate credence pop base has in the music industry. They reported this. And it was a multiple reports.

reports. I'm just bringing them up just so you know, I'm not just pulling this out of my you know what. You know what I'm saying? So a lot of this stuff when it comes to AI is very interesting because we're going to get to a point where they're going to successfully put out an AI artist that captivates the masses. People forget when the weekend first came out, we did not know what that man looked like and his music was going insane. So now if you're an AI artist and you have this fabricated look, who's going to be able to tell? What if you pull an MF Doom where every time go to an interview after you blow up mind you because everything's about visuals so if you make an a i character put out a bunch of promotional material about a specific track using that a i character

it blows up somebody asks for an interview guess what now you can go on their mf doom style and nobody will ever know your face or or you could just not do interviews and keep blowing up but then you know what i'm saying i was like damn look at the state of hip-hop like what's going now i don't want to give anybody any ideas i'm just letting y'all know how impactful and and and how demonstrative the AI used can be in music industry, especially when it comes to the heart being taken out of the craft, because it's all about the soul being put into the music, in my opinion. That's why it's always being, that's why my favorite artists have always been a certain type of archetype. It's because if you're introspective, if you give your life through the music,

somebody is going to resonate, right? When Big Sean made one man can change the world, nobody listened to that track was like man i don't believe it at all like i'm looking at this man and i don't believe he i don't believe he has a granny at all like nobody was saying that everybody knows how big sean talks about his grandma his mother throughout his time so when he put out one man can change the world it was very hard hitting that's not going to happen with the ai i don't care what you say there's nothing that i i could put out that's introspective like a big sean's track one man can change the world so um yeah i'm very passionate about music in general but i'm just letting you know that AI is a huge obstacle that we're going to have to overcome because, of course,

it lacks emotional depth. And a lot of the things that people are talking about as far as the benefits of AI that's going to end up expediting that process of music lacking emotional depth. So a lot of the artists out here are, it's fair to be worried about the evolutions of AI because it's not seeming like it's stopping anytime soon, like anytime soon. It seems like we are in that age where those futuristic movies talk about, where there's this boom, there's this innovation, and then it's off to the races. Literally, we are at the beginning. I'm not going to be as extreme and say it's as important as the iPhone, but the first iPhone, AI, as far as chatbot, that's going to go down at some of the most innovative creations.

obviously you know besides like light and you know slice I don't know like you know the regular stuff as far as like food water like a shelter stuff like that like um those evolutions is not going to be that important but as far as the evolution of futuristic stuff the iPhone the iPhone and chatbot the initial release of that is going to go down to some of the greatest human creations of all time because we're just now seeing just now seeing just Like, we're just now seeing what they ultimately was striving for. And now it's multiple AIs that you can use and it's getting spooky. So with SoundCloud coming out and basically saying the only using these for discovery tools,

just like Spotify, just like Apple, just like YouTube came out, it was like, oh, we're only using it for Discovery, right? And any AI generated videos must be labeled. I've seen so many people get around that. It's not even funny. So it's kind of crazy how they're just coming out and just blatantly using these AI tools. And, you know, I like Timbalin, but for him to come out and talk about the use of AI and the way that it makes the process a lot easier. And he's blatantly ripping off a real artist that he's been talking to.

It's crazy. So it's insane how this is going down. We're going to have to see what it ultimately results in. definitely wanted to touch on this because I've already talked about it before. I think I talked about this before. Let me see. I just type in AI. So I remember, I do remember talking about AI.

You know, you type in AI and all the type of stuff pop up. So that's not, it's not the best way to look at stuff. But in general, I think, let me see, the tariffs. That wasn't it. I think it's probably my first time ever just like putting it exactly in the title. Yeah, I talked about the tariff. I talked about the music industry hits an all-time recording revenue high. 8.4 billion.

Goodness gracious. But then, you know what I'm saying? 8.4 billion in the first half of 2023. I mean, we're in 2025. Safe to say, that number then doubled and quadruple. So I don't know. With this AI, man, that's just going to get even more greedy. So it's just going to be my first time specifically titling something like music versus

AI because I thought I did in the past. I'm pretty sure I've talked about this before. I probably did when that time span where like the AI tracks was going insane. You had SpongeBob and Barney putting out a hit. Like during that time and I was covering every single AI track. I probably talked about like the damages of it. But now that we've seen how evolved it's gotten to where we're making whole movies that looks exactly like film production, like they're using like the best IMAX cameras in the world.

It's kind of insane. The place that we're going to get to in a foreseeable future. Um, yeah, I not think this was going to be that long, but I think there was a pretty good discussion. So if you enjoyed it, make sure to click my link, sure, my bio, uh, let me know on one of my social media is, what do you think about music and the use of AI in it? And at the end of the day, do you believe that these platforms such as a Spotify, such as an Apple, such as a, um, who else, such as an Amazon music, such as a SoundCloud? Do you think they should be able to use AI in their, um, um, um, who else?

able to use AI in their overall DSP platform.