Analytic Dreamz: Notorious Mass Effect - “BEYONCÉ - CÉ LUMIÈRE”

Episode Date: December 3, 2024

Linktree: https://linktr.ee/Analytic In this segment of "Notorious Mass Effect," host Analytic Dreamz explores the allure of Beyoncé's newest fragrance venture, Cé Lumière. Here's an in-depth look at what fans and fragrance enthusiasts can expect:Fragrance Overview: • Product: Cé Lumière marks Beyoncé's continuation in the fragrance world, succeeding her 2023 release, Cé Noir. • Availability: Pre-orders are open on Beyoncé’s official website, with shipments scheduled for November 2024. • Pricing: At $160 for a 50 ml bottle, the fragrance is currently exclusive to the U.S. and Canada.Scent Profile: • Top Notes: A spicy and citrus blend of Madagascar black pepper and Italian mandarin. • Heart Notes: Floral and tart with jasmine sambac absolute and rhubarb. • Base Notes: Earthy and sensual, featuring Indonesian patchouli and skin musk.Design Aesthetic: •The bottle design is a testament to its name, "Lumière" (French for "light"), showcasing a gold-toned structure with a half-domed cap, designed to capture the essence of light and warmth. This contrasts with the previous darker-themed Cé Noir.Marketing and Inspiration: • While the fragrance's backstory remains largely undisclosed, the promotional imagery emphasizes a theme of light, with visuals of a sunlit bottle in a desert setting. • Beyoncé's approach has been to keep marketing minimalistic, focusing on direct consumer interaction through her website, aiming for exclusivity and direct feedback.Fan Reception: • There's a palpable excitement among fans, with social media reflecting both eagerness and light-hearted banter about budgeting for this latest addition to Beyoncé's entrepreneurial efforts.Broader Context: • This launch is part of Beyoncé’s expansive 2024 portfolio, which includes fashion collaborations, a spirits brand, and a haircare line. • The strategy, as outlined by Janki Lalani Gandhi from Parkwood Ventures, involves limited quantities to foster a direct connection with consumers and gather valuable insights.Analytic Dreamz delves into what makes Cé Lumière not just a fragrance but a statement in Beyoncé's ongoing legacy, discussing its potential impact on the market and the broader implications for celebrity-branded products.Privacy & Opt-Out: https://redcircle.com/privacy

Not getting into the artist with the most Grammy Noms for the 67th Grammy Award show that's set to happen February 2nd, 2025. Not getting into the artist with the most ever in general. In totality of all time on planet Earth, the most Grammy nominated musician of all time with the whopping 99. I mean, we might as well just call that her mob player rating at this point because, of course, we're getting into Beyonce. And not only did Queen be just completely impressed with her pivot to a heavily infused country album, but also her being in the top three big categories when it comes to record of the year, album of the year and song of the year. It's just really apparent that Beyonce has not only been putting on for hip hop and R&B,

but also just music in general. And especially showcasing how, with so much success, how to keep a squeaky clean image as far as positively affecting people and just being respectful. You know, sometimes that just gets missing in this entertainment industry. So of course, Beyonce is one of the more

positively perceived artists of all time, if not the most liked entertainer of all. time. So that being said, we're going to get into another impact impactful way that Beyonce has been affecting the industry, but this time is with fragrances. Yes, ladies and gentlemen, you heard me correct. C. Lumiere is Beyonce's latest fragrance and is following her 2023 fragrance, see new war as it is available for pre-order on bianca's official website with shipping starting in november 2024 so of course this month with that being said click my link uh not click my link tree uh analytic dreams video on spotify to see the video along with the audio because currently i have the reveal trailer quote

unquote that's on IG with her announcing not only the perfume dot bianca.com which is what you can type in to buy the fragrance but also just overall look of the fragrance at the um at her instagram because i'm not going on to you i think the pivot for biance getting into this which this will this will probably be called the fashion industry as far as the fragrance right i don't think there's any other industry that we could call it or associate this with because this announcement is very interesting for the simple fact that

notice I haven't said the price yet. Ladies and gentlemen, you may have to clutch your wallet, clutch your purse, and brace for impact. C. Lumiere is going for $160

for a 50 miller liter bottle. You know, when you're Beyonce, stuff like this just rose off the tongue and nobody basing eye people probably like especially people in the beehive they're saying to themselves that's it whenever you have this amount of positive reception as a musician you just got to love how you can throw a price out there that may be egregious to some

but especially to your fan base they do not give a you know what at what the price point is because guess what they're going to purchase it so definitely levels or levels of influence that I aspire to achieve because Beyonce is a one of one safe to say with this type of announcement so

some of the biggest points that I want to get into especially with this fragrance is the scent so Madagascar black pepper in Italian Mandarin is on the notes of the fragrance and of course you have jasmine sam bach absolute in rhubarb now for the people who dive into

colognes who dive into these type of scents hopefully pun intended this is making some sense to you because for me i am beyond lost all right so anyways let's get back into it so of course as you can see on the reveal trailer the bottle is gold tone inspired by lumiere with a a half domed cap in a custom stand and the sunlit design evokes brightness and warmth, contrasting with the darker tone of C. Nour. Now, as far as the actual sales when it comes to C. Nour, I actually don't know that. I think that would be pretty interesting to compare as far as what she used to do with her last fragrance. Because obviously, if it's priced at this, you know, price point, safe to say that C Nour did pretty good.

because when it comes to the fashion industry, I mean, you get a good enough foothold in the industry and then you can just retire for music. I mean, if you've seen anything about Rihanna's standpoint on her putting out music, safe to say that fashion bag is pretty hefty for her to completely just disbanded her navy as far as putting out new music.

So, okay, so it was the same price. Senior came out in October, 23, and it was also priced at a 164, a 50-millimeter bottle. So it's definitely a luxury, right? I mean, I don't think I need to, y'all don't need me to tell you all that. This is obviously a luxury. And the announcement was not widely available at physical stores.

It was more of an online purchase, which probably is the same for this new fragrance with C. Lumiere, as you can go to a specific website to buy it. It's like perfume. So it's P-A-R-F-U-M, just in case I had to spell out for some people. Dot Beyonce.com. So if you want to just look up the actual website where you can get it straight from the source.

So that being said, she has two fragrances out. And not only is she going to eventually win an award at the Grammys, but of course that would be the great, the greatest opportunity. Well, the Grammy's award show doesn't happen in February. So, yeah, that'll probably be too late. So honestly, I do think she would be coming out with something else to promote this fragrance because if it's her second one and it's the same price point, I think safe to say that it did pretty well.

It launched amongst a lot of other, well, it launched alongside a lot of other Beyonce high profile projects this year, especially with her whiskey brand, Sir Davis. in hair care line secret. So, you know, there's a lot of play off the C, the C.E with the little, whatever that market is. I'm not fancy enough to know what that is. So anyways,

with her strategy, as far as having a fragrance out, as far as having a whiskey brand with Sir Davis, as far as having the hair care line with Secret, as far as having the most nominations for the 67th Grammy Award show, safe to say that Beyonce is running 24 when it comes to a totality

marketing strategy. strategy and putting out certain lines under her brand. So I wonder what Sean Carter thinks about all this. I mean, he's probably sitting back like, man, I knew this since she was fit. Let me chill. All right, my fault. That was, oh, man, I'm keeping that end there too. But anyways, let's just say, you know, Jay-Z was on that early.

I just don't know how early. I don't know. Peace me, man. Anyways, y'all so, also childish. I'm sorry. I can't even hold a straight face when I'm saying that. Oh, man. Man, shout out to Alia.

I don't know why. I just wanted to say that for no reason, right? No correlation at all. So anyways, Beyonce, she's doing great. Obviously, her fragrance is going to be very successful as everybody in their mom always loves when Beyonce puts out new products, especially since it's obviously, you know, high quality, I would say, she i don't even think she would put out another one if the last one wasn't a success but you never know so um a lot of friends uh fans obviously was you know showcasing a lot of anticipation and then

especially it was something else the su lemur oh okay so for the holiday season there may be holiday discounts now of course this comes out november so that'll be a quick turnaround for like black friday deals but as far as christmas i think there you may be at a to find some type of deals. I don't think this would be sold in any physical stories because the last one was not in any physical stories. It was really online. So that's probably why they highlight the perfume biancé.com website so much.

So anyways, with that being said, click my link here in my bio. Let me know one of my social medias. What do you think about Beyonce's new fragrance titled C. Lumiere? And will you be trying out the fragrance? via perfume. dot biancé.com