Analytic Dreamz: Notorious Mass Effect - "BURNA BOY & J. COLE - THANKS"

Episode Date: August 25, 2023

Linktree: https://linktr.ee/AnalyticIn this segment of Notorious Mass Effect, Analytic Dreamz discusses the song "Thanks" by Burna Boy, featuring J. Cole. The song is the fourteenth track on Burna Boy's album I Told Them... and was produced by Ashton Sellars and Jay Weathers.Analytic Dreamz explores the themes of gratitude and appreciation in the song, and how they relate to the overarching themes of Notorious Mass Effect. He also discusses the musicality of the song, and how it reflects Burna Boy's unique sound.This segment is perfect for fans of Burna Boy, J. Cole, and hip hop music in general.Privacy & Opt-Out: https://redcircle.com/privacy

Sometimes in life, you just have to bring back the phrase, I don't know. Because when discussing Afrobees, which you can go on my podcast platform, The Torres Mass Effect, on whatever platform you listen to podcasts on, I talked about Burn a Boy and his latest single title, The Big Seven. Now, when getting into that, granted, it was on-the-fly type of research, but I started discussing Burn the Boys' first week sales, which I was completely incorrect on,

which sometimes when covering hip-hop and music, that's going to happen. But I feel like it's important to point that out because it's not one of the things that I'm proud of, because if I'm saying something, I would rather be correct information. So, of course, when discussing the Afrobeat numbers, I was correct,

which as far as like the beginning of that, Burn the Boy Big Seven segment, which you can look it up. Like I said, notorious massive fake Burner Boy Big Seven. But towards the second half of that segment, I started getting into his first week sales, which they was just to reiterate, completely incorrect. So when deep diving and getting more into Burner Boy, I don't know how big of an artist Burner Boy is. I looked at his first week sales, his actual first week sales in the United States.

And what I saw was pretty interesting because the discussion around Burnaboy is he's bigger than most artists in the game. But he's currently rolling out an album. He put out Big Seven. He put out Top of the World, I believe, with 21 Savage. Let me see. Yeah, sitting on top of the world, which that remix by 21 Savage. came out came out June 22nd,

2023 and the reason why I'm speaking on this is because if you look along with me on analytic dreams video on spot exclusive video on Spotify he has 15 tracks on his album sitting on top of the world which is track number four big seven which is track number eight is the two tracks is already out for this album and thanks which is the specific track I'm getting into by Jermaine Cole of course is

going to have another premium feature for his album so not only does he have 21 Savage hopping on the remix for his track sitting on top of the world which I still believe is fire along with that he has Jermaine Cole the one and only on the four the 14th track of his album titled thanks so that well his album was titled i told them but this track is specifically titled thanks so reason i bring up those premier acts as features because it's been brought to my attention that burner boy for the most part is independent but he does have help from warner bros now of course That's an overarching owner.

So more specifically, he's under Spaceship Records, and you can go look at this on whatever DSP you use. Spaceship Records, Bad Habit, and Atlantic Recording Corporation. So Spaceship Records is an independent record label, founded by Bernard Boy and his manager, Amika Agulu, and Bad Habit is a joint venture between Spaceship Records and Atlantic Recording Corporation. And of course, the Atlantic Corporation is a major record label owned by Warner Music. That's why I'm saying that he's mostly independent because whenever I see the first thing being your label that you started,

I'm thinking it's a distribution deal with Warner slash Atlantic rather than a full-on, major label situation because well the reason i say that is because sitting on top of the world is nowhere to be found on the charts i even looked at it i had to look at this myself because i'm like you're not telling me the biggest artist in the world well supposedly having a feature from 21 savage is not going to stay on the charts for at least a month or two you know so i had to look at Burn a Boy's success when it comes to the billboard top 200 not even 100 top 200 his effort African giant album which came out in 2019 spent a total of one week on the charts twice as tall that came out 2020 spent a total of one week on the charts and then here's the kicker

love demean by Burn a boy that came out 2022 spent a whopping 12 weeks on the billboard top 200 now of course for independent artists that's phenomenal numbers but seeing that burner boy now has a distribution deal which i'm assuming is a distribution deal with atlantic you would think these type of tracks with a 21 savage would spend more time on the charts because of so much for lack of a better term hoopla created around Burner Boy. So at this point in time, I am completely in the dark on how much this man will sell because I'm not aware of when he signed this distribution deal. I'm thinking it was before the rollout for this album. And now that we have this album coming up,

I'll be very interested to see how it performs week after week. Because I'm thinking Afrobees as a genre probably holds retention more week after week as far as it compared to the the hip-hop genre, which a lot of people listen to once or twice, and then they go to the next hot hip-hop track. For the Afrobeats genre, I feel like the first week will be telling, but I'm still not able to gauge how much this man will sell. So I don't think, well, I already said that. I kept saying that again and again, but Love Dimeini sold around 25,000 to 30,000

first week if I had to fact check. yeah so 25,000 first week but that's just United States like we don't know overseas numbers and overseas is not counted towards some of the U.S. charts so if like when I go to the charts I don't see Burn a boy anywhere on the USA charts so I was like let me go to global I went to global I still didn't see Burn a boy and I was like let me even go to Nigeria Because ain't no way. This man has all this talk about being one of the, well, it's like fans. And they're telling me, like, can't wait for this album to drop.

It's going to be one of the biggest albums. And then I go to his numbers and it's just not there. I'm very interested to see how that works out because I'm thinking it's maybe a central seat situation. Well, because of him being independent and held him back to not. climb the ranks as far as the big major label artist but at this point in time i'm looking at this distribution deal and i'm like hold up you're telling me he's under warner slash atlantic and he's still not staying on the charts for longer than 12 weeks maximum i go to the nigeria charts so yeah i don't think i'm joking i literally went to the nigeria charts i see a saki

i don't know i'll say that lonely at the top oh malay with reason olamai maaaqa it basically I'm seeing everybody but Burn a Boy. I'm seeing Davido. I'm seeing Asaki again. Oh, here is Burn a Boy. Okay, so this man's at

Burn a Boy Big Seven is at number 14 of the top songs of Nigeria, specifically Nigeria. Number 14 in his own country that people say that he's like one of the biggest hip, he's one of the biggest Nigeria artists in the world. I find that hard to believe. I'm open to be an incorrect,

but I really wanted to just pinpoint the fact that I don't know. Burner Boy's Overseas Act is harder to track those numbers. It's hard to talk from an educated or a research standpoint when you can't research effectively when it comes to overseas numbers. But as far as global charts, U.S. charts, and even Nigeria charts, if your track is only charting number 14th in your own country and people are comparing you to the biggest artists in the world like you really have to think about that so I'm open to being wrong

we're going to see when this album comes out today or tomorrow or whenever it comes out titled I Told You or I Told Them by Burn the Boy once again it's 14 tracks as feature has features like J. Cole this is not an album overview i'm basically breaking down the j cole portion of this so it's kind of like half and half but basically the album features well has 15 songs several features j cole 21 savages is among amongst the biggest ones uh dave as well what else it's basically it so yeah with all of that i'm i'm still saying at the end of the day

we still have to wait and see because ultimately I don't know so click my link tree in my bio let me know one of my social medias what do you think about burn the boy and his album I told them coming out soon today or tomorrow technically this at august 25th

but when I went to Spotify the album was already up so I don't know if something happened but anyways click my link tree in my bio let me know in one of my social media is what do you think about burner boy dropping his album I told them and will you be giving it a listen