Analytic Dreamz: Notorious Mass Effect - "DJO - END OF BEGINNING"

Episode Date: May 31, 2024

Linktree: https://linktr.ee/AnalyticNotorious Mass Effect: Djo's "End of Beginning" - A Journey of TransformationUnpacking the Themes and Success of Djo's Breakout Hit"End of Beginning," the introspective song from Djo's (Joe Keery) 2022 album DECIDE, has become a breakout hit in 2024. This segment dives deep into the song's exploration of personal growth, analyzing the themes of reflection and transformation.Inside Djo's Creative ProcessWe uncover the inspiration behind "End of Beginning," exploring Keery's move from Chicago to Los Angeles and how it fueled the song's message of appreciating past experiences while embracing growth.From Live Debut to Viral SensationWe track the song's trajectory, from its live debut in 2022 to its explosion on TikTok in early 2024. We analyze how the dreamy melodies and introspective lyrics resonated with audiences, propelling "End of Beginning" to the top of the charts.Djo's Musical EvolutionThis segment delves into Djo's musical style, characterized by a blend of indie psychedelia and introspective lyricism. We explore how "End of Beginning" showcases Djo's talent and his rise to prominence in the music scene.Join us for an insightful exploration of Djo's "End of Beginning," a song that captures the essence of transformation and self-discovery.Privacy & Opt-Out: https://redcircle.com/privacy

They say patience is like planting a tree. It takes time for the roots to grow deep, but eventually it will bear fruit. Now why am I saying this? Well, just keep in mind and remember that the persistence and dedication often leads to success, even if the journey seems long, treacherous feeling like it's never going to work out always and I mean always keep nurturing your dreams and they will flourish in due time not to be on my soapbox but of course I had to give that sentiment as one of the biggest things I've seen this year is the rise of this track end of beginning

by I did not look up how to pronounce his name. So we're going to do it right now as, let's see, here we go. All right, so this is how he pronounced his name, I believe. Joe's second studio. All right, so I think it's just Joe. So it's D Joe, because there's a D in front of Joe. So I would assume I have to respect the D.

No ditty, you know what I'm saying? Anyways, D Joe, end of beginning, is a popular track in 2024. Y'all want to know when this track came out? September 16th, 2022. Now, you might be asking yourself, how in the world is that even possible? Two years later, a track becomes

one of the most successful tracks in the world? I mean, that just doesn't happen in the music industry. And you would be correct. Except for the one invention, well, not invention, but one of the main platforms that the government, the U.S. government is trying to ban.

TikTok has put this track on a pedestal that I don't think even the artist DeJoe seem coming. As he's also known as an actor, Joe Kiri. And, you know, he's had success, of course, in that field. But as a musician, this track end of beginning, which was independently released back in September 16, 2020. to not saying it didn't have his cult following but you would be lying to yourself if you would have said that it would have this much success in 2024 and why is that because organically

the tic-to wave took the sounds from that song and put it and forth uh put it in front of the masses and they took it and ran with it to the point where dejo or dejo or dejo you a dejo you know he came out himself and said all of well also i have the video up from where he said it all the different tic talks you know he's commenting on analytic dreams video on spotify to see the video along with the audio but basically joe said all of your creativity with the song got me completely in my fields i had to make another edit it blows me away how far everyone's taken eob which is end up beginning just for the okay my fault my fault you understand my fault obsessed. I heard Joe love the videos too. So crazy that I am the one that gets to communicate on

behalf of this amazing musician. So I don't know who in the world this is, but I guess he's typing on Joe's account, which is from his, you know, what? He's typing on his account, but it's not. Anyways, whatever. Um, I lost my place. My fault. he's honestly a really good boss too feels like just yesterday i was moving to n yc for my internship and then he commented again what is this one person saying joe we know it's you because you know this person's typing as if he's on joe's account speaking for joe which you know i mean that happens for people all the time like remember that notorious clip will a mellow ball i know crazy reference right when the mellow ball said i don't run my account i i'll believe him like you know sometimes

pr train you know would just realize that you're not fit to run any social media to uplift your image so let somebody else run it like that happens more than you think so anyways this random fan said joe we know is you and then the replies says oh that he's just laughing so anyways um joe commented again saying it's come to my attention that's Some clips were included in the last. Oh, he's just talking about. He didn't mean to put, like, certain clips in there. So how do you have somebody running your account?

They're still messing up. Anyways, whatever. So this is Joe's account if y'all wanted to follow him. It goes right here. You know what I mean? Whoever's running his account. I mean, y'all doing a great job of just showing compilations. But anyways, TikTok has put this track on a pedestal that the creator of the track.

probably I'm 99% sure he did not see this coming two years later from the release of this track but we have even more and there's more beneath the surface that I am going to reveal right now so there's a certain thing called AWOL and global reach if you want to know what that is basically a wall is I'm trying to find it. Artists without a label. And it's a digital distribution service company that provides independent artists and labels with tools and resources to distribute, promote, and monetize their music. Which is why I always say throughout my podcast,

never as an independent artist try to compete with major label artists when it comes to chart position. If you gain a certain genuine, genuine support group and authentic support system, then the major label will come and offer you some sort of licensing deal, which is what happened organically with this track from Dejo titled End of Beginning through TikTok authentic promotion and people just authentically, remember that word, authentically engaging with that sound using it for various clips which have boosted the sales

tremendously to the point where a major label probably saw the analytics from the same you know places that i'd be looking at certain futuristic analytics reached out to him gave him a licensing deal i'm not even guessing at this point i mean this is what they did awall artists without a label saw this climbing the tic-tok charts was probably like hey if we promote his music we could probably gain something off of it as well and unlike tradition major record labels AWOL focuses on empowering artists instead of just trying to maintain their creative visions forever and ever like some of these let me just say I want to get to hey you don't want you start speaking certain truth often and let's just say interesting things happen so let's just

keep it objective right they just focus well AWOL focuses on empowering artists to maintain creative control and ownership of the ownership of the work while benefiting from professional support and global distribution and also to add on to that de joe with this success on what this track success on ticot ended up striking an exclusive licensing deal with a wall to the point where now d jo's music is distributed through a wall and with this he, AWOL offers Joe's music. I'm just going to call him Joe. It allows Joe's music to go from a small exposure base to a massive exposure,

well, even more massive than a TikTok authentic rise, as you've seen. So with that being said, it just shows that the combination of TikTok, along with the licensing deal, can end up landing. you one of the most popular songs in the world which leads me to my last point that the final billboard global 200 predictions top 100 report chart dated for june 1st 2024 has joe as the creator of the 28th most popular track in the world titled end of beginning which came out all the way back September 16th, 2022. So clap it up for Joe, man.

I'm glad persistence paid off in a way that you probably didn't see coming. And, you know, all these analytics as far as it peaking at 21 on Billboard Hot 100, number three on Hot Rock and alternative songs. And number one on TikTok top 50 as far as, you know, peaks is considered. It's all kudos to the music that you made all the way back in 2022. and because you stuck with it, because of course you keep putting out post promoting yourself and just continuously going through your journey and trying to find yourself as propelled you in front, well, it's propelled you to the forefront of the music scene.

So end of beginning is beyond ironic for the amount of success that this, that this track has received two years later. So with that being said, click my link to you in my bio. Let me know one of my social medias. What do you think about Joe's track end of beginning? And at the end of the day, what do you think about TikTok's influence to take a track from unknown status to the 28th most popular song in the world?