Analytic Dreamz: Notorious Mass Effect - "DOJA CAT - SCARLET"

Episode Date: September 22, 2023

Linktree: https://linktr.ee/AnalyticDoja Cat's fourth studio album, "Scarlet," is finally here, and it's everything we've been waiting for and more. The album is a departure from the pop-driven sound of her previous album, "Planet Her," and is instead focused on hip hop and R&B. It's a darker, more introspective album, but it's also incredibly catchy and danceable.In this segment, we'll be discussing "Scarlet" in detail, from its production to its lyrics to its overall vibe. We'll also be talking about Doja Cat's growth as an artist and what this album means for the future of her career.Privacy & Opt-Out: https://redcircle.com/privacy

The cream of the crop, the apex, the highest of heights, the mascot for what a successful artist looks like in 2023. You know, covering Doja Cap, I just had to go to the charts because forget all that subjective facts. I don't even think that works. Subjective opinions, perceptions, uh, artist's opinions. basically let's get straight to the numbers right because men lie women lie but guess what their numbers don't and ladies and gentlemen if you go to top global songs if you go to u.s top songs guess who you're going to see top two and not two doji cat with her track paint the town red now of course that comes after her rollout was marked with a lot of surreal teasers including cryptic tweets, blood splattered artwork, temporary name change to MC Flapchunks the third. Yes,

ladies and gentlemen, that was part of her rollout campaign. After all that outlandish stuff with people accusing her of worshipping the devil, being Satan herself, she still managed to have more success than she's ever had as a musician. And that's saying something because Doja Cat is one of the more successful artists in the music industry. So after putting out paint the town red and it going number one in the world like at all the songs in the world paint the town red as number one think about that with a devilish campaign let people tell it first rap song to ever in over a year to reach number one on the charts now i said all those facts in less than two minutes because i wanted to let y'all know the type of artists that we're covering

right now i don't want y'all to think i'm just coming from a perspective of oh dreams must be worshipping the devil too why he bigging up doja cat like this this man probably had a blood satanic ritual before he started this review and ain't none of that going on basically i just had to look at the numbers and let y'all know that dojik had them fooled y'all to thinking that she out here worshipping the devil just to have more success than she ever had as a musician i mean marketing one-on-one is that if a marketing tactic is working, why not keep doing it? If it ain't broke, don't fix it. And obviously, y'all are falling for it in a way that I've never seen a fan base fall forward before because she literally told her fan base, forget your feelings. And I'm not going to say I love you because I don't

know y'all. Like at that point, I'm like, dang. Well, who else is talking to the fan base like that and still going number one in the world? Doja Cat must really be him. I can't even say her because him is an embodiment of everybody. Guys, girls, it don't matter. Doja Cat is outselling everybody. So with this album, I'm expecting some big numbers. I should have did my due diligence and looked up her previous first week sales. Actually, let me do that right now.

But basically, I was going to predict what she was going to sell first week. I just really wanted to get into 2023 because I think people are really forgetting that Doja Cat is putting up some superstar lebron james like numbers in twenty twenty three like she's really not competing with anybody besides like a taylor swiff or a morgan wall and that's outside of her genre like when it comes to hip-hop there's a reason and this is going to hurt my heart to say it and you already know i'm going with this there's a reason why drake said his album was going to come out september 22nd and he pushed it back to october six right october six is two weeks from now. So basically, he wants a two-week gap because he feels like he couldn't compete

with Doja Cat. I'm going to just say it because I know nobody else will. Drake pushed back for all the dogs to October 6th because he did not want to compete with Doja Cat's Scarlet album for First Week sales. All right. Just had to let that be no. First Week sales, right? Doja Cat did... Let me go to her page. second cross-reference you know can't do fake news over here so basically she has amala which came out 2018 that did less than 5 000 first week obviously her first album like you know you got to give her a little you know leeway come on now and then hot pink that came out 2019 that did 28 000 first week and then planet her did 109000 first week now with that being said i am confident

I'm like, I'm not even a betting man and I'll put the house on Doja Cat having her biggest first week ever in her career because I wasn't even thinking of a hundred thousand first week when I was thinking of Scarlet. I was in the mindset of 200, at least, 250 to 300,000 first week. Like, how much did Travis Scott sell hood?

Forget all that. Astro World. No, I can't compare it to Astro World because he sold bundles. which is one of the more hilarious I know I'm all over the, well really I'm not I know it's one of the more hilarious rants I've ever seen in hip hop history

is when Nikki Minaj literally blew a gasket because Travis Scott outsold her by selling socks and shirts she went on her Queen Radio and this is when Astro World came out so it wasn't like it was a bad body of work not that Travis Scott has one but I'm just, you know, I have to preface that. Travis Scott also had bundles

which if you don't know, it's back in effect now, so you can also put bundles out with your music, just have to turn your music in a little bit earlier. Basically, I don't think Doja Cat did that. I'll have to look that up. But Travis Scott did that with Astroil, outselling Nickymanage by, it was a close margin. But if he didn't have those bundles,

Nick Minage would have had that first week sale with the, I think it was the album Queen. Anyways, Nicky Minogue was irate, one of the most hilarious tirade I've ever seen in hip-hop history, cussing Travis Scott out basically saying this man is selling out here selling socks and shirts

instead of selling music and she was like on point with her coverage of what Travis Scott was doing but ain't nobody care because guess what the famous phrase don't hate the player hate the game let me tell you something Dojicat is going to run the game

like we've never seen before Scarlett I will put the house on it that she's selling it least 200,000. I think that's just a given. So already by far, I'm saying that she's going to outsell her previous first week record by two times, right? So with that being said, let me get my real projection of where I think she's going to do. I think with Painted Town Red

and a bunch of these other singles on here that she's going to, you know, inherently promote, I could see her doing 250 to 300,000 to 300,000 first week. And I think that's a modest projection. obviously if she's not doing a bundle she could sell less but that's what i'm gonna project 250 to 300 000 first week she's by far gonna have the first week uh with the number one week is as far as first week sales um so yeah i'm not really too worried about that i'm just trying to think of the projection uh so at the end of the day uh doja cat is is is him is really is really one of them like Oh, let me put it up here so y'all can see it. This is what's going off of her first week sales.

So anyways, DojCat is really going to put up numbers that we've never seen as far as 2023 hip hop. And no, I take that back because Travis Scott Astro World did pretty phenomenal. So Doja Cat is going to do around that and probably a little bit under. I think Travis Scott ended up selling, that's what I was trying to look up. I forgot to look it up. But anyways, Astroir, I think, end up selling like $300,000-some-thousand-first week, like $370,000, $360,000.

I think Doja Cat won't get to that number simply because of bundles. But I do see her doing around $300,000 first week. So anyways, let me see if there's anything else to get into it, because there was a lot that I had written down. Doja Cap mentioned her influences, influencers for the album, basically like Erica Bond do John Coltrane in 90s hip hop while working on the album I'm not gonna lie to you I believe that wholeheartedly if you listen to ballet I think that's what's called B-A L-U-T I don't know if I'm pronouncing that right balut ballet I don't know man

it basically sounds like a 90s hip-hop theme it's like a boom bed beat where dojie cat is giving straight bars like lyricism at its highest like y'all gonna think i'm joking but ballet is literally one of the best rap songs i've heard in a in a while as far as well as far as twenty twenty three let me not get crazy with it man twenty twenty three ballad is one of the best rap songs of her doja cat is rapping in a braggadocia style to the point of what she says let me tell you something that i really fear or um is anxious or she said it's so much better now i'm explaining it right now but i'm basically telling you her fears and basically her biggest one losing her diamond off of her toenail while she's performing.

I'm like, the way that she rolled that out, it was like genius. And rapping is wordplay at its finest. And the way that Doja Cat did it throughout the whole Boom Bad Beat. I mean, the beat wasn't nothing special. It was Doja Cat really carrying it with her lyrical performance to the point where I'm like, okay, that makes sense that you're inspired by Erica Badu and the, you know, like, so that I'm surprised she didn't say like a Lauren Hill,

or something like that because she's really she was really rapping over ballet now obviously I ain't listened to the album so I can't get no review of the album but as far as ballot the single she was given some heavy hitting bars and um attention paint the town red demons I mean

just shows the versatility which is why a lot of people even myself included like to call her the female Drake because she gets into a pocket where her versatility is literally unmatched some people can sing Some people can rap. Doji Cat does both on the highest level.

And to promote an artist like this, like I'm doing with her off-the-field antics, that's what I'm calling it. You have to believe me that I believe her music is just that fire. Like some people are just so insanely talented that they put up with all the off-the-court antics. And Dojicat is just one of those artists. So that's been said, that's basically it.

Yeah, I guess I can end this by saying that I do not believe dojicat sold her soul to the devil but um i understand why people would say that because of this marketing campaign for scarlet but keep in mind the same marketing campaign that you think she sold her sold her to the devil for is the same one that keeps y'all coming back and listening time and time again so why is that for me if i think somebody is blatantly worshipping the devil i'm not going to listen to him or her right but i guess that's not the case with dojicat so um i'm very interested to see how this marketing strategy comes to its conclusion, but I do feel like it's going to be it's going to end on a high and she's going to end up getting like a very, very nice number

for her first week sales and go on tour to sell out arenas and things of that nature. Even after cussing out her entire fan base, she's still on top of the rap game. So anyways, click my link to your in my bio. Let me know on one of my social medias. What do you think about Doja Cat as an artist? What do you think about her singles leading up to the album? And if you've listened to the album, what is your favorite track off of Doja Cat's album titled Scarlet?