Analytic Dreamz: Notorious Mass Effect - "DRAKE CRASHES OUT & SUES UMG AND SPOTIFY OVER KENDRICK LAMAR'S NOT LIKE US"

Episode Date: November 26, 2024

Linktree: https://linktr.ee/AnalyticIn this segment of "Notorious Mass Effect," host Analytic Dreamz delves into the latest developments in the ongoing feud between Drake and Kendrick Lamar. Drake has initiated a second legal action against Universal Music Group (UMG), escalating the dispute by alleging defamation over Kendrick Lamar's track "Not Like Us." Analytic Dreamz breaks down the core allegations where Drake accuses UMG of knowing the song wrongly labeled him as a "certified pedophile" yet chose to distribute it, potentially engaging in a "pay-to-play scheme" with iHeartRadio. This segment explores the implications of these accusations, examining how UMG's decision could have been a calculated move to maximize profits at Drake's expense. Analytic Dreamz discusses the legal strategies, the impact on the music industry's ethical standards, and what this might mean for the artists involved. The discussion includes insights from legal experts, fan reactions, and industry analysts to provide a comprehensive view of this high-stakes legal and cultural battle. Join us as we dissect the nuances of this music industry saga, its potential ramifications for Drake, Kendrick Lamar, and UMG, and what it signifies for artist-label relationships in the digital age.Privacy & Opt-Out: https://redcircle.com/privacy

What about Drake? You like Drake? No. My man. He didn't even say a little bit. That's my guy right there. That's why X is necessary in the game right there. Now why don't you like Drake?

I don't like anything about Drake. I don't like this voice. He talks about. I don't know. I don't talk. I don't like it. I don't like when he walks like nothing. I don't like a haircut.

I might just, let me shut up. All right. So Analytic Dreams video on Spotify to see the video along with the audio. because we're going to be getting into a lot. And I started off with the DMX sample of him completely hating on Drake because it is very applicable to today.

As a Drake stand throughout the lifetime of this podcast, never on my 20, my short, 24 years on earth that I ever experience or see something like this when it comes to hip hop. Because I think what Aubrey Graham has just executed is one of the most self-detrimental tactics ever used in the art of war. Because essentially, this is his red button that he was talking about on the deluxe for all the dogs. Now, as a Drake stand, we're going to be getting into a lot of different bars when it comes to callbacks.

into the foreshadowing of this ginormous event in just music. So I would say whatever's your favorite snack as far as consuming along with long-form content, I would definitely get that, your favorite meal, your favorite snack, because ladies and gentlemen, this is unfortunate. I don't know whether to let Jermaine out. of hip hop timeout or just let them both be in it because at this point i mean we can't put our all of our superstars and hip hop time out i mean goodness at some point dmx just got to come back man we just got to resurrect dmx resurrect tupac and get back to the real rules of hip hop and what and what not

to do because where is the hip hop police this is the ultimate disservice to the genre that is hip-hop I don't care if Drake actually is going to win the case, which I personally believe he is going to win this case. I'm not going to get ahead of myself. But just on the principle of you talking like you're a street dude and your following street codes, literally saying literally verbatim on family matters, a cease and desist is for, and this is a PG podcast,

So a cease and desist is for HOEs. Now, y'all let me know what that stands for, right? Can't listen to lies that come out of your mouth. Now, this came out on Family Matters. And I was saying that Family Matters to me is the best rap performance of 2024. But of course, I'm mistaken. As when this song came out May 3rd, 2024, I thought this was one of the greatest hip hop tracks ever created. And then to see what has happened today, this is a monumental moment.

I don't think y'all understand what type of ramifications and repercussions this could have if Drake ends up winning, especially for the music label. Just on the overview, we're going to get into the details extensively. On the overview, if UMG loses this, that means everything from the music industry from top to bottom has to be re-evaluated. So UMG literally came out in the document in the response and said that they would direct the lawsuit towards Kendrick if it ends up having any validity, which is why personally, I believe Drake actually has some evidence to back this up. It's just the, it's just the overview of hip hop culture and how if you voluntarily voluntarily enter an to a beef, telling him to drop, drop, doing digital blackface, telling him to drop as the ghost of Tupac, ultimately for him to drop and ultimately drop one of the greatest hip-hop disc tracks of all time.

Maybe the greatest. I'm not going to lie. At this point, this is the greatest hip-hop disc track of all time. I mean, the way that it just ultimately, it just verbally mutilated my favorite rapper, of all time is just unsettling and really describes why people see Kendrick as a hip hop bogeyman so anyways um a cease and desist is for hoes can't listen to the lies that come out of your mouth literally was said by arbor graham so what does that make him because at this point what he just did to umg is even worse like literally is worse because it indicates that legal action has begun

or is imminent it doesn't mean that oh it's just a warning might not lead to anything no this is going to lead to the court and these court proceedings these financial penalties and other legal ramifications will literally change the music industry this is a very very pivotal moment not only in drake's career because his rap career it's it's not over but his image is over like nobody's ever and nobody really did i mean the snippet I played from DMX basically showcase how people weren't believing Drake's hip hop persona in the first place, right? But now it's just at the forefront of this man is no longer a rapper. He is just a musician for pop in the other genres because truth telling is looked down upon in hip hop,

no matter what you want to say about the moral high ground of it. because in hip hop based off of the streets, it's an unwritten rule that you handle things internally. You adding on to that by asking for the can of you know what. I mean, they said it on peekaboo that, you know, never had his you know what, whooped until we opened up that can. Shout out to the feature on Kendrick's track for that for that bar. I forgets.

I think it was Doddy, Doty six or whatever. Anyways, he doesn't know how to handle this. And one of the greatest tracks from Drake in history, I think, as far as a lyrical aspect, because I'm a Drake stand, right? So we're going to get into a lot of just details, dates. So rewind and pause when you need to to look up other things. because we're going to get into a lot. Basically, Do Not Disturb, which this track came out a while ago.

It came out on More Life, which the album More Life came out March 18th, 2017. So I'm going back to 2017 to bring this full circle. I was, and this is on Do Not Disturred, one of the greatest lyrical tracks of all time, which is probably higher on the list now for me, as far as far. as Drake because this was actually him telling the truth. He was letting y'all know way before this even happened. He said, I was an angry youth while I was writing views. Saw a side of myself that I just never knew. I'd probably self-destruct if I ever lose. But I never do. Obviously, Drake has lost in 2024. And now we're seeing himself destruct. And this is crazy for it.

all the way back in 2017. And I brought this up many times, which is what I'm going to get to in a second. Because people who follow the podcast, like, I think as far as this career and what I've garnered over time is from me being correct on multiple occasions, but especially when it comes to Jermaine, right?

Because he was most overrated rapper of all time. But we're focusing on my favorite rapper. I get it. It's now time to shun my favorite rapper. so I'm about to do so. But I basically talked about how Universal Music Group and Drake was at odds back in August 9th, 2024. This is how far back that I called it and was telling people, I guess my sources was I just made it up,

right? I was telling y'all, don't tell me how I know or how I knew. Drake and Universal Music Group were at odds when he dropped that 100 gigabytes, which is literally a whole documentary UMG Netflix or whoever licensed would have licensed it

as far as the documentary made by UMG would have made them billions or not billions it would have made them a lot of money probably upward to a billion dollars as far as a Drake documentary

he dropped out entire we don't know if it's the entire thing but assuming 100 gigs was the entire thing on a FINCTA titled plot twist If you don't know what I'm talking about, we're going to have to bring up all the receipts. Because this is like a documentary type moment.

This is a capsule type moment. So I got to look up everything. I know for people who've been following the podcast, you already know the stuff that we've been through as far as covering this Drake and Kendrick debacle. But as far as actually getting into it, for the new people out there, we have to bring it up again just for them. So anyways, it's so funny. Instagram is having me sign back in again. That was like, you can't, you can't uncover the truth. Be like, we like, we like, I'm sorry, I got it.

I got to do it. All right. So anyways, uh, all right, I'm logged in now. Okay, so plot twist. Let me see. So this fenced that everybody was saying that wasn't Drake's account, but ended up being Drake's account, he just can't claim it because of legal reasons, which I'm not going to pull a Kanye, but let's just say, this man really knows his way around the legal

world, right? I wonder why. But anyways, let's keep going, right? I'm not making any connections. I'm just, I'm just throwing some stuff out there. This man put out a whole documentary for free on an Instagram account back when him and UMG were beefing. Why would you do that? Because if you're renegotiating and somebody tries to lowball you and then you come to a stalemate where basically that means there's no more negotiation this is the price that we're going to pay you if you don't take it then hey just go independent then drake was like all right watch this dropped the whole documentary on this instagram that UMG could have made a billion dollars off of right so back then i was telling y'all that UMG and drake was beefing you can literally look this up universal music

group i just look up uh Drake analytic dreams and it should pop up but more specifically universal music group attempts to take down Drake's 100 gigs for your headtop. I had that on my podcast all the way back in August 9th, 2024. So anyways, fast forward. This man says, well, not fast forward, but in 2017, this man says I was an angry youth while I was writing views, saw a side of myself that I just never knew. I'd probably self-destruct if I ever lose, but I never do. So now we come to fruition as far as these sentiments in 2024 and he comes with another track titled red button but remember red button came before any of the metro disses towards drake the kindrick dis is towards drake all of this happened before that right because if you remember uh for all the dogs all the dogs scary

hours edition came out November 17th, 2023. And this is when he put out Red Button. So we could assume at this point in time, Drake and UMG have been at odds for quite some time. Because this man said on Red Button, way before any of the Kendrick stuff happened, way before any other Drake, I mean, future Metro weekend,

all that stuff happened, right? way before any of the actual marketing strategies employed by UMG was in place. This man put out Red Button because they was beefing, him and UMG. And he basically said, ticking time bond and begging, wait, okay, ticking time bomb and they begging me to detonate it. If I press this red button, dog, everybody heaven gated. Press this red button dog and everything.

forever changes. Word to M. Dollar, she the only one could maybe save it. If you don't know what M. Dollar is, fun fact, that's actually Melissa Ford off of the Joe Budden podcast. If you don't know, their interactions, I'm not here to be

messy or a drama in, I don't know, I'm not here to be messy, right? Let's just say, they were very fond of each other at one point in time, right? So anyways, uh, word to M. Dollar.

She the only one could maybe save it. Should have hit you first, but sis, you know about the expeditive I've taken. People think it's sweet, but I am not a diabetic patient. Master for bars, I ain't going to lie to you. The boy still got it. All right, my fault. Told you I'm a Drake stand, so it's going to come out of me at some point. Pause.

You know, no ditty. Goodness. Anyways, so this man was already talking about a red button. and then everybody remembers the picture he put up. And I have to go through all this because this is really a monumental moment for music. And we're going to get into it in a second. I just got to give you all the background because years down the line, we're going to look back at this.

It's like, wow, this was the pivotal moment that changed everything. Something is going to change drastically because of this lawsuit that Drake just filed. Anyways, let me see if I can find the graphic. Drake Red Button. Don't get it twisted. I do think Drake has a case, but it's just hip hop is not based on truth telling. Snitching is out of the equation. Only person who could get this off is probably like a chance to rapper or a big Sean.

People who stay out the way the real life civilians, right? Drake's talking tough. He has gangsters all in his music videos. And now he's snitching. He's technically the hip hop Karen, right? Blue collared snitch. that's what he is. As far as lawsuit,

it's the blue-collar version of snitching because he's talking about certain things that goes over a lot of people's heads. We're going to get into a lot of different nuanced conversations. That's why I said, get your favorite snack for long-form content.

This is not easily, you can't just short-form this. This is a lot that Drake is doing simply because it's ready to press the red button and he's ready to self-destruct. because he basically lost anyways this is the uh graphic that he put up so this is the uh red button that drake was uh hinting at this was all the way back in i don't i forget when this

i forget when this happened um it was a while ago but he posted this around the time that he created plot twist right so we come to find out the red button is essentially this lawsuit Now, what does this mean for the entire music industry? Because this man, Drake is crashing out. This is the ultimate form of crash out. You can't crash out any more than this. This is like going to your job, smashing everything, and then telling the people that I'm going to be back in 48 hours.

Right? Like, this man is crashing out. It's no coming back from this. This is always going to be remembered in Drake's legacy. This is how serious it is. just some random outbursts that you put them in the corner and you bring them back, right? This is ultimately career defining, career defining, right? So anyways, think of this as if when LeBron went from Cleveland to the heat.

That's how much of a pivotal shift in public perception that Drake is about to have now. It's very, very drastic, and we're going to get into why in a second. But basically, I'm giving y'all the precursor for it, right? So, yeah, this is the red button. And what do I mean by this? It's ultimately this 17-page document that I'm about to go through. Of course, I'm going to break it down. And, you know, that's why your boy, analytic dreams is here because I've definitely

been doing my research because it's been taking me a while to just basically dissect this. You know, let me have a heartfelt moment right quick. Hold on. Let me tell you all something. I'm a Drake stamp. I'm tired of what Drake has been going through, but man, does he not help himself? And this is just the ultimate nail in the coffin.

It's just no coming back from this. I can't even say I'm a Drake fan no more. Like, at this point, I got to be like, hey, I don't even know, bro, I just like hip hop. Like, at this point, it's just like, who's your favorite rapper? You know, let's not. That don't matter, right?

Like, it don't even matter no more. Like, honestly, to have a heart to heart with y'all, you know how J-Code put out the track, I let Nause down, I need to put out a track a whole episode just titled, Drake Let Me Down. That's how serious this is, man. It's like you could never, not even on a personal level, this is music. On a personal level, if you did something crazy, it could be like, hey, I ain't

know him personally anyway. On the music side, you crashing out? Like, your music would never, ever get promoted in the way it used to after this. Because you literally bit the hand, not even bit. the hand you're trying to cut off the head of the person who's feeding you anyways that's my little heart to heart so yeah Aubrey Graham is a that man's a hip-hop timeout I'm sorry he's a hip-hop timeout the rap persona is gone no longer the rap persona the only rapper that I acknowledge when it comes to Drake is the hip-hop Karen because that is unequivocally undeniably what he is currently

so anyways to get people an overview who have short attention spans even though we've been for a long time but i told y'all it's gonna be it's not even we're about to get into it like there's a lot to get into anyways um just to summarize it for some people out there drake and it's more of breaking news because just today drake filed a second pre-action again a second legal pre-action against universal music group accusing them of defamation by not halting or refusing to release Kendrick Lamar's Not Like Us, which he says falsely accuses him of being a sex offender. He also accuses UMG of funneling payments to IHeart radio for radio play. The type of accusations that that is, like that is foreshadowing, that that is basically calling out,

this is the ramifications of this is very serious like Drake is no longer under UMG at this point I mean contractually he is it's going to end up being like what gunna is the young thug gunna snitched on young thugs so he could get out of prison young thugs mad at gunna but he's making all this money with the track uh f you mean right and then just all the fire tracks he put out after that and he's still under the YSL label that is what Drake is to UMG right now UMG is looking at Drake in the worst way possible but they're he's still bringing in a bag for the ultimate company so right now contractually until the end of their contract they're just going to let him rock out and then at the end of it I would be hard pressed for

him to get an extension or renewal for UMG but y'all we're just going to have to wait and see if UMGs even but the things they're about to do that Drake the things that universal music y'all thought not like us was bad i'm gonna go on another tangent because i got to this is this is how serious it is so uh p ditty and this is going to tie back in so i don't think i'm if you follow the podcast you already know this this is going to tie back in so p ditty is um currently incarcerated, right? I've been detailing the whole debacle of P. Diddy,

but basically it started when Sean Diddy Combs put out a lawsuit versus Diageo. Diego, no it's Diageo. And basically, they ended their partnership, which was a very impactful

detriment to Diddy's bottom line for the simple fact that Sirak and the Delione brands he was no longer a part of and then coinciding that he ended up getting all these different accusations right after he sued Diageo how in the world is that possible right so let me just give you all the timeline and obviously you can look up diddy analytic dreams for yourself to see this but basically all right diddy Sean Diddy Combs versus drink John John John

Dio also owner of Syrac right he sued them he sued the man that pays him and then let's see what happens that happened to August 30th of 2023 the love the grid album comes out September 5th 2023 guess what November 16th 2023 Sean Diddy Combs is accused of sexual abuse and lawsuit filed by singer Cassie and then what happens um May 18th 2020 for after he settled with Cassie, a video came out that showcase Diddy assaulting Cassie in a hotel? And guess what they got released by? C&N. Now out of all the places, not World Star, well, I don't know if World Star is still around.

I don't know the gossip blogs. I'm sorry. But I do know that they usually are populating these type of videos whenever it comes out. How in the world does CNN get the e-N-N get the e-gossil. exclusive for this video, right? Shortly after, he just sued the big dogs in Diageo, right? The owners of Surac. After they cut ties, now all of a sudden, the security blanket is off of this man

and all of the 30 years of monster activities that he's been doing is now coming to light after he cut ties with the major man that pays him. Anyways. So that gets. released by CNN somehow they get the exclusive the world may never know right the the the video been out since 2016 but in 2020 23 is when they uh now well no 2024 is when they get the exclusive and put it out on a platform like seeing it so anyways um Sean diddy combs is then dropped by powerful NYC law firm August 3rd 2024 and guess what September 16 2024

Sean diddy combs arrested by federal agent in New York. So, Sean Diddy Combs versus Drink Giant Diageo. That happened August 30th, 2023. Sean Diddy Combs arrested by federal agents in New York, September 16th, 24. If Diddy's been doing so many monstrosities in the past 30 years, why did it only take in a span, in under a span of a year for him to get accused and incarcerated for all those actions? It's almost like something as far as the security veil was lifted for this to be in place. Y'all going to call me a conspiracy theorist, but just pay attention to what happens to Drake after this lawsuit.

That's all I'm going to say. This is a very, very pivotal moment in Drake's career. And I don't care what Kanye says. It's going to be a lot for Drake to handle after these type of accusations against Lucian Grange, who is undeniably the big dog in his. music industry just like Diageo is the big dog in the liquor brand industry hopefully that makes sense so what's I going with that so Drake going at um oh that's what I was going okay so the market share right because just like Diageo has like all the major liquor brands right we're gonna um

actually let's look that up right now because I do think that's very important to compare because did he cutting ties with Diageo is the same thing with Drake cutting ties with UMG. Like it's that type of seriousness as far as once all of the hands in your pot as far as making money on you starts to live. A lot of the security blankets are also taking away. And there's a lot of stuff that could happen. And maybe they're not like us coming right after the red button. Maybe that was letting him know like, hey, we could really do what we want if we please, right? So let me see. Diageo. Liquor Company.

Okay, so the brand that Diddy went against basically was formed in 1997, right? And they owned everything. They owned everything. I tried to look it up. I'm sorry. Too much stuff is popping up. Crown. Johnny Walker, Talisker, other spirits, Smirinoff, Captain Morgan, Bailey's, Don Julio.

I don't know how to say that. Guinness? Is that beer? I don't drink that. Guinness? so the Guinness World Record I honestly don't know how to pronounce that

Gwynis I think it's Guinness I think it's Guinness I don't know but I get what I'm saying right Diage owns everything So did he cut ties with them A year after 30 years of past crimes Start to get brought up right

Anyways UMG I'm just gonna go to what I usually look at As far as the music market sure Because I will look up UMG as an overview But usually I have certain charts I look at

So UMG currently has 47% of the overall market share. The top players right now for UMG is Oh, Jen from K-pop. And then you have Sabrina Carpenter from, well, you already know Sabrina Carpenter. Then you have Gracie Abrams, Billy Elish, Chappelle Rowan, Taylor Swift.

These are just the major players right now in 2024. We're not even talking about them actually having Kendrick, Drake, the weekend, all of them under UMG. We're talking about who's impacting the charts right now under UMG. Just out of the top 10, I just listed off what, like four or five? I don't know. I don't know. It was, all right, so Jen, Sabrina, and hyphen? I don't know who that is.

Oh, no, that's VMG. I don't know what it is. Okay, so Gracie Abrams, Billy Isles, Chappelle Rowan, Taylor Swift, Morgan Wallin. Oh, Gloverilla is under UMG. Okay, I see glow. Yeah, glow. All right, my fault, my fault. Let me get back on subject.

So anyways, Noah Kahan. Y'all get what I'm saying, right? All of the top players in the music industry is under UMG for a reason. They're the big dogs of the music industry, just like Diageo was the big dogs of the liquor brand industry. The reason why I'm making these ties is because I want you all to pay attention to what follows months, years from now after this. This is a... Drake's career is done. It's done. It's never going to reach the heights of what it used to be. It's actually done. It's not hyperbole. It's not an exaggeration. It's not fictional. It's actually done. So when it comes to the career of Drake, it's essentially reached its peak. And it reached this, Drake reached his peak with, what was it? It reached his. Drake reached his peak with

Nothing was the same when he sold $658,000 first week. Now, I know a lot of people would probably say views. I don't know. I'm tripping. My fault. Views was Drake's peak when that sold a million first week. Goodness. I mean, it was almost putting up Taylor Swift numbers, right?

When do views come out? So now we can unequivably say that. Emphatically, views was Drake's biggest album ever in his career. never reaching their height again, especially not after this. So, uh, 2016 Drake was the biggest he ever will ever be. 2016 Drake, which is when I ever, you know, I saw my first ever concert. It was Drake in 2016. So maybe, hey, maybe I was on to something before I started this podcast, you know what I mean? Prophetic. I'll just play. I don't even know what that's a word. Is that word? Yeah, let me know. Anyway, so yeah, that was the biggest Drake will ever get in the music industry. So it's essentially

over. The overview. Now that he's filed this second lawsuit that just adds upon the lawsuit that we're about to get into right now. So the 17 page document basically encapsulates all of this. The second legal preaction is basically expounding upon that. And very interesting how it's coming on the heels of Kendrick putting out GNX, which is currently the most listened to album in the world, right?

It's set to sell around 4 to 500,000 first week. We'll end up seeing what that specific number is. But Drake to say that UMG is funding payments to IHard Radio is saying that they are paying for music plays, which is a huge no-no. I mean, UMG had to pay out for this type of accusation back in the day. So I'm not saying they never did it. I'm just saying when you accuse them as the top artists of doing it, it's over. So UMG pays out for payola lawsuit because this happened before. I forget when it happened.

So UMG ever, what was it, a settlement ever settled, a paid out for a lawsuit like this. I do remember UMG having to pay out. Okay, 2006. I knew I wasn't crazy. Sometimes I'd be like, hold up now. You'd be looking up something. You'd be like, I do, I remember seeing this. Anyways, all right, so Universal Music Group previously settled a significant lawsuit related to Payola.

Back in 2006, UMG agreed to pay $12 million to settle accusations made by the New York Attorney General's Office, which alleged that executives from the company had engaged in pay-for-play practices. These practices included providing radio stations with bribes such as vacations, electronics, and other incentives in exchange for airplay for these artists' songs. This settlement was part of a larger investigation into payola practices within the music industry, which also saw other major labels like Sony and Warner Music Group settling similar claims for millions of dollars. but since then it hasn't happened right this type of business practice is very much under the table and is never exposed that's the unwritten rule of the music industry

there's things that goes on as far as payola allegedly because i'm not trying to get sued right that helps people streams when you're signed to a major label whenever you're calling out the game because you're hating on a player that ultimately is why people are reacting the way they are to Drake because you lost in a game and now you're calling out the unspoken rules of the game because you've been behind the scenes for so long so you calling out Kendrick to drop he dropped and completely verbally mutilated you and now you want to sue like we're just going to take that like oh yeah you're fighting for the artist like no my brother you're mad that he just completely bodied you not only on a question

quality side, but on the sales side. And like you said, on Do Not Disturb, you are self-destructing because you lost. And as a Drake stand, as a Drake fan, that's just not it, man. That's just not it. I don't even know what else to say. Like, I feel like so disappointed, so disappointed right now.

Like, I feel like when TI slapped the money out of that dude's hand and he said he was so disappointed was a big boy hold up I gotta get that drop cause I have one of his drop like this one right here hold up I know that ain't who I think it is so you already know I love the movie ATL but that man has so many quotables

in that so as far as the ATL I don't even know if I could find it but as far as that drop you know of course that's one of my favorite drops of all time because I know that ain't who I think of I just love how that how that drop just, it's just,

and captivates so much, so much when it comes to, uh, the movie and just life in general. Oh, here we go. Oh my goodness. Should I play this scene? I feel like I may get copyright. All right. I won't get copyright on my podcast for this,

but if I get copyright on YouTube, I'll probably just put my banner over it. So if you see the banner, that's why. But anyways, I got to show you all this scene, because this ultimately and captivates how the hip hop community is looking at Drake right now.

Let me see. Oh, here's the famous drop that I have right now. I know that ain't who I think it is. Oh, my fault. That movie is classic, but y'all get it right. So right here, this is how the hip hop community

is looking at Drake because he lost the game and now wants to sue the pants off of UMG and just everybody involved into who had the contributions over his downfall in the beef. Oh shit.

Yeah, I'm tired. That was so disrespect. Every time people bring up Drake snitching as far as what Kendrick did to him, this is how the hip-hop community is going to react. Yeah, I'm tired, man. It was so disrespect. That was so disrespectful. Because I ain't going to lie to you.

I still can't fully comprehend. This man crashing out. Like, all right, enough side tangents. Y'all get the point, right? All I'm going to say is, this man dressing up as a Y in for October. Y. Y. Y. Y. Y. W.E., y'all remember that? Drake was dressed up as a Y.N. I feel like he'd been giving us hints a little bit.

And usually what he does is pretty calculated. But when he dressed up as a YN, which I'm not going to tell y'all what that means because of the PG podcast. But, let's see. How you spell Halloween? Oh, yeah, here we go. All right, so in great Drake fashion, this man dressed up as Hawaiian. And this is literally Drake right now.

I ain't going to lie to you. This is Drake. This man's crashing out. This is the ultimate crash out season. Ultimate crash out season. We thought Cat Williams started it. Well, no, Cat Williams did start it. Let me get that.

You know what? We didn't get that correct. Cat Williams started it and guess what? Drake's about to finish it. He's crashing out. This is way bigger than what Cat Williams did. he's calling out everybody because if umg goes down everybody's going down with the ship which is why umg basically said that if there's any credence to drake's claims they're suing kendrick

because they're not about to take the fall for it like they already had to back in 2006 where they had to pay out $12 million and you're probably thinking what's $12 million dollars universal in 2024 two three four five 10x that number that's what they're going to be paying out to Drake. Drake may mess around and get royalty points often not like us the way that he's about to win this lawsuit. That's how serious it is. So, um, anyways, so that's the whole thing about Drake. You know what I mean? He's just, uh, he's crashing out. And ladies and gentlemen, we just got to be polite in the way that we just, you know, um, handle this situation because he, he's, he's one of them right now. He's, he's, he's one of them shooters. That's all I'm

say he's he's on the loose he is on the loose and it's unfortunate to see man i'm at to find a new favorite rapper like that's the ultimate epiphany i had i was like dang i'm at to find a new favorite rapper huh anyways um so yeah that was just the second half of the lawsuit basically let's get into the 17 page document because i think that was basically what i was getting into so i think that was uh let me see okay and then uh oh if you look up drake analytic dream you can see the timeline of me covering Drake's complete demise because I've been covering this extensively. This is just a capsule because this is what the moment calls for, this type of breakdown because as you see, we haven't even got into the document yet because there's a lot to unpack.

And 17 pages, but of course, your boy, analytic dreams got you. So we're going to be getting into the snapshots of these pages because, of course, I already read through it to bring out the most important details. So other than him following a second, legal pre-action, right? He also has the first legal action, which happened yesterday, November 25th, 2024 for the people listening in the future, right? So when it comes to the overall lawsuit, page one, as we have right here, is basically the Supreme Court of the state of the state of the.

New York County of New York, right? It was filed November 25th, 2024 under Frozen Moments LLC. Now, as we go, we're going to be looking up certain stuff because, of course, people don't even know what some of these LLCs are. So Frozen Moments is under Drake. So it was created by Drake, a company associated with Drake for industry credits, right? And oh, never mind. This was after his album, Scorpion.

So after he put out Scorpion, this is how Drake manages and releases his music. So Post-Scorpian, this is what Drake created as far as Frozen Moments LLC to manage slash release his music, potentially indicating how he was moving towards independence, right? and moving away from long-time labels like young money slash cash money because that's what most people think Drake is under. But after Scorpion, he is now free, I guess, contractually to have his own independent LLC instead of being under young money slash cash money. And basically, this is the first time you've really heard about this because Drake goes under the mantra October's very own, which is OVO.

So whenever you see frozen moments. LLC, then you don't automatically think Drake because he goes under OVO, of course. So just to put it in layman's terms, Frozen Momas LLC is linked to Drake based on entertainment projects and basically a multifaceted entity in Drake's business empire. So that is what this lawsuit is filed under. So it's Drake. And if you don't believe it's Drake, I mean, all the way. down the bottom let's just

analytic dreams video on Spotify to see the video along with the audio but basically you can see right there whose signature is that oh my goodness this man then put the signature on the truth telling he he works than gunna ain't he imagine Drake on the stand

that man probably got crazy hand movements when it comes to snitching imagine the duck lips while telling Lucian Grange that you stole from me man anyways pause with that being said

let's get back to page one so basically page one it's frozen moments suing UMG recordings and Spotify don't forget I love Spotify so I'm a little biased right but what I will say is

I think Drake could win this lawsuit I hope that I hope that doesn't get lost in translation because hip hop tells the untold rule

of no snitching. Just because this man is going to win a lawsuit, doesn't mean that the overall hip-hop mantra is going to agree with that. Because basically, you lost a battle and now you're truth-telling. That's the two events which hip-hop is mad at. If you were just truth-telling,

without losing the battle or without the battle ever-existing, people would be more receptive to what you're doing. But we know because you got called a PDF and you eventually lost the overall hip-hop battle, that's why this is coming after literally this lawsuit November 25th 2024 is coming three days after GNX and GNX came out November 23rd 22nd 2024 so yeah three days after if I can count yeah I think that's right three days after Kendrick put out GNX so not only are you suing the music label making

it seem like is old empowering the artist you're doing this to take away shine from Kendrick Lamar's GNX and you're also just digging a deeper hole as far as the death of kind of of Drake's career this is actually very pivotal so anyways y'all get that um well you should at this point so anyways um this type of lawsuit is basically seeking pre-action disclosure under new York civil practice law and rules section 3102c. I don't know that that means whatever. So pre-action disclosure basically means that the court is asked to order UMG and Spotify to provide limited pre-action disclosure, which typically involves providing documents or other

evidence needed to formulate a complaint or assess the viability of a claim before actually filing a lawsuit. So basically, Frozen Moments LLC is like, hey, we need something before we can put this lawsuit together. We already have something, but we need these specific things which will help strengthen our case, right? So that's basically what this means. And overall, it references Lucien Grange as far as page one, of course, the CEO of UMG highlighting the challenge for artists to gain visibility on Spotify, citing the massive volume of new songs uploaded daily. So they say that Spotify is described as the world's most popular audio streaming service with over 640 million monthly active users as of the third quarter of 2024. Which, hey, I appreciate.

We're about to hit the 7 million milestone as far as total downloads. You know what I'm saying? Just clap it up right quick for y'all. You know, because as far as the masses, you know what I'm saying? Y'all really, y'all really been showing out. And I appreciate that. You know what I'm saying? Don't you just love when people just continuously support and then it gets to a point where it's like $7 million? I mean, I can only count the four. So, you know what I mean? That's a huge number, I think, right? So anyways, yeah, shout out to the masses.

We're going to get into that milestone achievement in a second. Well, probably next week because this has been taking up a lot of my time. I ain't care. They've been dropping bombs as far as news for this Drake and Kendrick stuff. What else? Yeah, so UMG's perspective, right? They basically are facing these allegations, Spotify's facing these allegations. And why is it a pre-action disclosures basically because the petitioner,

which is Frozen Moments LLC under Drake, likely lacks sufficient evidence to file a full complaint or needs to a certain specific details to tailor the legal claims efficiently, right? and effectively. This could be related to contractual details, data on the artist's earnings or specifics on how algorithms work to promote or suppress certain content. So overall, the first page right here is just letting you know that what the overall lawsuit is about.

So moving on to page two, this is where we get to the crusp of the details because ladies gentlemen, this is groundbreaking revelations right here so basically they talk about the relationship between umg saying that it was a long-standing and a symbiotic relationship a multi-year licensing agreement and plays since 2020 now that's not news to anybody right but they said that the expansion of the partnership in 2024 to enhance music discovery and fan experiences indicates ongoing collaboration which might be relevant as far as assessing how Spotify's platform features affect Drake and just artists in general as far as visibility and ultimately revenue.

So getting into the pocket watcher segment of this lawsuit, page two literally dives into the overall finances as 2.8, I know 2.8, 2.20. 28, 2.28, $2.28,000, billion representing 19% of UMG's total revenue is basically Spotify's payout, right? So Spotify payment to UMG for the year of 2023 was $2.28 billion. That is insane, representing 19% of UMG's total revenue.

And this is very pivotal for what we're about to get into next. as the structure of their deal is why Drake is going so hard at UMG and Spotify, opening up the lane of an Apple deal. That's what I'm going to say. So anyways, let's keep going. Spotify is specifically being mentioned because of its market dominance and its influence on music consumption, which could lead to the overall lawsuit as far as the claims about unfair trade practices

leveraging market power. Remember when I talked about UMG, having 47% of the overall music market share is getting back into that as Spotify also has majority market share when it comes to overall music consumption so also page two um dive into the overall dynamics and the specifics of the financial transactions between the two but y'all y'all want to hear about that all right this i basically i broke it down to lamest terms as much as i could all right So let's get into page three. So getting into page three, right?

UMG basically underscored by a significant decline in traditional revenue streams like downloads reflecting a broader industry trend. So this shift is crucial into understanding the overall UMG current business model when it comes to their future strategy. because their slogan, which says right here, the slogan, streaming 2.0, is basically indicates their tactic as far as participating in, but not just participating in, but leading the evolution when it comes to streaming, potentially affecting how they engage with platforms like Spotify.

I'd take a sip, you know what I'm saying? My voice is going out. But anyways, basically, streaming 2.0, streaming 2.0 is interesting in the sense that UMG's exclusive control over the licensing of Not Like Us and then the campaign for the song Not Like Us did not match up contractually as far as what's. the norm for most for majority of artists what does that mean right so they campaign UMG's campaign for the song not like us because kendrick's under universal music group involved uh allegedly involved unconventional or aggressive marketing tactics like using bots and pay to play agreements this is the ultimate portion of page three that i want y'all to understand

The bots and pay to play agreements is not the main focus. The main focus is that UMGs, UMG has exclusive control over the licensing of not like us, right? And basically, if you put out music under UMG out on any other platform other than the DSPs exclusively, when you put it on DSPs, it will not get playlisted, well, that's a lie. Playlists is held by the curators, right? Right. But it's not going to get promoted like you usually would get as far as putting it out on all platforms at the same time. Right. So just like I was saying when Drake put out 100 gigs and his label and him was beefing is for the simple fact that Drake music was coming exclusively on Instagram when you have a whole $400 plus million deal with UMG where they expects you to put out music on DSPs.

So you kind of follow it, right? So, but for Kendrick, it was a lot different, right? They had exclusive control over Not Like Us, which is a part of Kendrick's discography under them. And when it came to the structure of their deal, they're claiming that UMG charged Spotify 30% less for Not Like Us in exchange for promotional efforts. that could suggest allegations of preferential treatment or manipulating of streaming algorithms to favor certain tracks. So what does that mean?

Basically, even though Kendrick was putting out tracks on YouTube exclusively, and y'all know, well, I don't know if everybody followed the battle, but basically Kendrick was putting out his tracks on YouTube first, then on DSPs later. And not only was he breaking that type of rule, which meant he shouldn't have had as much marketing push when he eventually made it to DSPs, not only was that flip, but it was drastically flipped to the point where Drake's team is claiming that UMG charged Spotify 30% less for not like us in exchange for promotional efforts that could suggest that they wanted a certain someone to win over Drake. the beef as far as a contractual negotiations reached a stalemate and now he's claiming that they are purposely promoting not like us for the detriment of his career so even though there's a 17 page

document the main point is not the bots is that Kendrick had not only a marketing push as far as a discount on overall streams, but then he was able to exclusively put on YouTube as well. Why would the two correlate? Why would UMG not say, forget both of y'all for putting it out on YouTube? We're not going to promote any of y'all tracks. Y'all just deal with it.

And y'all see where your tracks get you as far as not following the contract. Why did they only do that from Drake, supposedly, and tell him you're being penaled, you've been penalized for putting it exclusively on YouTube first, but not Kendrick. So that's what the lawsuit is alleging, right? This is not facts. This is what they are alleging.

So that's why this is such a monumental moment, because if this is true, then the music industry is going to be changed forever. And I'm not even exaggerating in the amount of repercussions this could have. literally if drake outright wins this lawsuit everything that kendrick made off of not like us not everything well i don't know they'll probably come to her agreement basically drake is gonna make money off of not like us because of it being under umg

and more importantly spotify when this happened so to add on to that to bring it back Torres earlier in the segment when I talked about how Drake was basically filing a second lawsuit. So Drake filed second action against UMG alleging defamation over Kendrick's Lamar's, not like a song because of how they could have, I think I had it somewhere. Because basically they could have stopped it as far as the overall trajectory of the track. Because it had lines like, say, Drake, I heard you like him young.

You better never go to a cell block one, which Drake interprets as accusing as a pedophile. I love how you know, you got to be politically correct and, you know, say allegedly, you'd be like, oh, Drake interprets that it called up a pedophile. Like, come on now. Like, hip-hop fans know what Kendrick was calling that man. Anyways, so yeah, Drake says that his legal team argues that UMG had a power to influence or halt the release of such content. I mean, this as far as an artist's argument is 100% correct. I'm just talking about the events leading up to this makes it look like you're just completely

are going against hip hop unspoken, unspoken, unwritten rules as far as truth telling, snitching on a person when in hip hop you always handle it internally. This is a this is basically, like I kept saying, it's hip hop caring. He is, he's lost the battle, and now he's calling the authorities. He lost, and now he's calling the police, literally. So it's not the premise of him being actually wronged in him having a case. It's him, it's the precedent that we said that now, whenever you're in a hip-hop battle, if they say something you don't like, just sue him.

I don't know what type of hip-hop that sounds like to y'all. y'all but that ain't my hip hop you know what i'm saying i only been on this earth for about 24 years and what i've been explicitly told is that you handle things internally because once you get out there once you get in the hands of the law ain't nothing we can do you know what i'm saying so uh drake ultimately just destroyed his hip hop image with this he's no longer a rapper Drake is no longer a rapper he's an artist he's a pop star he's a reggae singer

I mean he literally has a song if him singing in Spanish literally this year I forget what the track was actually called let me go back to my list of Drake topics because he has a he has a track with him singing in Spanish maybe he was just letting us know

that you know maybe this rap life ain't for him like he unequivocally just destroyed it like it's over it's over So Drake had a track with What was that man's name? I don't know if I covered it. I guess I didn't cover it.

Camilla Cabello. It wasn't that one. Was it Vory? I don't even think Drake has it on his profile. That's how much. That's how ashamed he was on this track. I was like, bro, what are you doing? Because he'd be hiding these tracks,

acting like he ain't putting out as much as he is this year. Let's see, was it sideways? It definitely was not sideways. All right, so basically I can't find the track because he hit it, but it's okay. Yeah, that's okay. And that is unfortunate. I was going to find that track, too.

Was it Peso Pluma? I think it was Pesopuma. See, when you actually follow the Latin field, you can start typing in the actual name. Hold up. Pesopuma, Drake. Yeah, that's what it was. See, when you actually cover music,

you know what I'm saying? You could bring up these tracks. they try to hide. So anyways, Drake tried to put out something and completely hit it, but it's okay because that's what I'm here for. October 18th, 2024,

this man was on Peso Pluma's album. And I'm not going to play what it sounds like because, of course, you know, I don't want frozen moments to come after me, right? You know what I'm saying? It's titled Modo Capone. Or, I mean, you could just type in,

I was not Peso Pluma. It's Chino Pachis, my fault. Chino Pachis, Drake. just type that in the song will pop up or just type in modo capone basically is Drake's singing in Spanish and let me just tell you something at that point I was like this man smiling at a control because who told him to do that y'all listen to that verse and come back to me who told him to do that anyways let's continue so ultimately his rapper persona is gone it's is over is Drake is no longer a rapper if you do want to call him hip-hop

You got to call him the hip hop Karen from now on. It's no longer Drake. It's either Arbery, hip hop Karen, or the blue collar snitch. Y'all pick one. So anyways, Drake continues to snitch talking about how, what are we at? Are you page three? Oh, yeah, okay. So basically, that's the ultimate, that's the epitome of this whole entire debate.

Is that not like us got promoted, even though it was exclusive on YouTube, even though even though he put it out on another platform exclusively first and he still got promoted but not only did he get promoted he got a discount percentage 30% less is what the lawsuit is claiming that for promotional effects for promotional marketing that it suggested that the allegations and the preferential I can't say that word the preferential treatment to that track manipulated the streaming algorithms in favor of Kendrick which ultimately means that Drake was targeted I guess I don't know but um so yeah uh page three page three of this entire documents which you should really be looking at I mean this is the this is where it gets really

interesting I mean any artists would be upset over an artist another artist getting a discount to promote a track but that's just how in music industry is like when you play the game and you lose you can't just call out the unwritten rules of the game like imagine if you play in basketball right and you go up for a layup and then somebody's under you right and then after the game that person comes out in the interview he was like yeah my coach told me to staying under the goal just the case because he'd be slashing a lot so you know not give him a lot of space to land and he may just you know what I'm saying like it's one of them type unwritten rules it's messed up I know it's very messed up for my athletes out there y'all know what I'm talking about

there's certain things that your coach make hit at like you know and football a i think he's coming in with a with a hurt hip or a bruised hip or whatever you may want to may want to hit him extra hard, you know what I'm saying? Or the rider receiver, he has a bad shoulder, so you may want to, you know, next time you tackle him, you may want to prioritize that area. You know, the unspoken, unwritten rules of sports, right, to gain a competitive advantage. But people don't speak on it because the outside is looking in, they'll be like, that's messed up. Like, yeah, it is messed up.

We're trying to win. You know what I'm saying? So anyways, hopefully I understand what I'm saying, but people who don't play sports, you probably it's always something that goes on behind the scenes that's just an unspoken rule that we just don't speak on that at all and that's what drake's doing so drake's career i'm not gonna say it's done his hip-hop career is forever changed um all right so that's page three after page three we got into page four all right so page four just basically expounded upon what he already said as far as uh calling out spotify umg saying that they had these paola tactics through wire transfers, checks, and allegedly, right, in the lawsuit. Hopefully, I don't have to keep saying allegedly. I mean, it's them. Like, they're doing it. They're accusing you, not me.

I'm just reading it off. So anyways, basically saying it might be relevant for tracking financial transactions or disputes over payment terms. So this is a whole point as far as filing, I forget what this is, as far as filing a lawsuit, this is the pre-actors. this is the pre-action right pre-action discovery so now page four is detailing what they want in the discovery which is uh wire transfers checks anything that could be relevant for tracking financial transactions or disputes over payment terms now that is where i think drake will have them beat

So when it comes to that, ultimately, UMG is cooked. It's been known that Kendrick was using a lot of bots, right? So UMG has to shift the blame. So that's why I think UMG actually came out. Yeah, so UMG, I don't want to skip ahead, but just to address that point of UMG being cooked, this is very important that you know that uh okay so page seven oh my goodness is so much stuff in this uh lawsuit falls advertising success no that's not it not like us okay um man you have to go

way down umg's accused of hiding it oh okay this all right so this is how you know umg's cook right uh page 10 sorry i have another document so I'll just be scrolling all around to mess up your eyes so y'all just got to look at page four right now but right now I'm looking at page 10 right so page 10 of the document basically concedes that UMG is cook obviously they ain't come out and be like hey man you got me they was like you got us and not only you got us they double back and it was like no you got him right they day was like hey you got us but actually it's not even us because it's actually his team so you got to sue them If you're going to sue us, we're going to sue them because you're suing us, right?

At laymous terms, UMG basically is saying that they want to resolve these issues, right? Drake has tried to engage with UMG in discussions to resolve issues stemming from their actions, but UMG has refused to engage meaningfully, almost like the Cassie-Ditty situation, right? If you're not going to engage with me, but guess what, I'm going to let the world have it. Now the world has the lawsuit. They're going to call me a snitch back the end of the day. I'm gonna get paid off with whatever percentage that not like us made, right? I'm gonna get a percentage of whatever not like us made,

which is the ultimate win for Drake. But it's like, Danos at the end of Infinity Award. I mean, at what cost? And throw away your whole rap persona. I mean, not like us is a huge song. But get, throw away your whole rap persona just to get percentages of that track calling you a pedophile. I mean, I understand, but man,

Can't be snitching, not in hip hop. Honestly, if y'all knew the dollar amount that he could possibly get from getting a percentage of not like us, y'all probably snitch too, I ain't a lot too. But anyways, we're talking about Drake. So Drake is already good. So this makes it even more egregious. So UMG basically concedes and they said, we're not engaging meaningfully in any type of lawsuit negotiations, right? Instead, they was like shifting the blame towards Mr. D's, Mr.

Duckworth, which if you don't know is Kendrick Lamar's role name. Suggesting legal action towards them. Now, if Drake doesn't have a claim or if Drake and his team doesn't have a claim, why in the world would you be like, hey, let's shift the blame towards them? Why would you say that? Isn't it? Hold up. I thought we was in this together.

Now that we caught, you saying it was me? It's like getting caught in the car. You got something illegal. What Kendrick say on GNX is basically say, Ryan dirty So when the police Pulled me over I can't say nothing to him

Something like that I think it was track That was on But uh Anyways You're riding dirty in the car right And both All three of y'all

All three of y'all homies Spotify, Kendrick and UMG They all know y'all riding dirty Drake The police He pulled you over He tapped the glass

He like hey I think y'all got something in there That's illegal Y'all get out the car right Y'all like Man ain't really nothing Honestly like I don't even

understand what you're looking at like bro we just trying to get our next destination you know what I'm saying we we're trying to go to the to uh preschool to bump some not like us you know what I'm saying because all the little Timmy screaming that you were pedophile but my fault you know what you want to check the car Drake finds them and they're like hey you know what I don't know how you found that but honestly if there was anybody that could have been the owner of that weapon and probably was him and that's where we at that's what we're at that's what we're in So ultimately, Drake is going to win this lawsuit. But at what cost, my brother?

Because I basically just summarized it. I'm not going to lie to you. I may do the rest on Patreon. So with that being said, click my link to sharing my bio. Let me know on one of my social medias. What do you think about Drake versus UMG? And ultimately, ultimately, why do you think Drake is willing to throw away his whole rap persona

just to win a lawsuit against UMG.