Analytic Dreamz: Notorious Mass Effect - "DRAKE DROPS FIRST LEGAL PETION BUT IS STILL SUING UMG, SAYING NOT LIKE US IS DEFAMATORY"

Episode Date: January 15, 2025

Linktree: https://linktr.ee/AnalyticAnalytic Dreamz dives into the latest developments in the legal battle between Drake and Universal Music Group (UMG) over Kendrick Lamar's viral diss track, "Not Like Us." In November 2024, Drake accused UMG and Spotify of using unethical practices like bots and pay-to-play schemes to artificially boost the song's streaming numbers. The track, which includes serious allegations against Drake, saw immense success, earning five Grammy nominations. Drake's initial legal action was a pre-action petition aimed at gathering evidence, which he later withdrew on January 14, 2025, without any financial penalties. However, a second petition against UMG and iHeartRadio persists, alleging further misconduct including defamation. Spotify and UMG have both denied these allegations, with Spotify calling Drake's claims "false" and "far-fetched." This segment explores the implications of these legal maneuvers on Drake's career and relationships within the music industry, as well as the upcoming developments with Drake's tour starting in February 2025. Analytic Dreamz provides a detailed analysis of how this saga might influence the future of music streaming and artist-label relations.Privacy & Opt-Out: https://redcircle.com/privacy

So quick to pick up a gun. You're scared to take an ass weapon. This one makes you a man. When I was growing up, this was all the protection we needed. You win some, you lose some. But you live. You live to fight another day. Analytic Dreams video on Spotify to see the video along with the audio.

Because right now, I have the official document up on your screens as far as the actual withdrawal. from Frozen Moments LLC, the company that's representing Drake, of course, and them pulling back their petitions that they filed back in November 2024. Essentially, I think through November, December, and then mid-January, they figured out that we have to live to fight another day. Whenever you put out a freestyle and the producer of that freestyle, conductor puts out that actual song on his YouTube channel and then guess who it gets copy written by UMG so now the ultimate realization that you just sued a major

conglomerate that's helped your career for decades so you can't release anything if you're suing us you're not going to be able to release anything not a freestyle not a well I guess he could put out audio book but you get you get the point right There's nothing that Drake could release music-wise because he's contractually under UMG. So he is suing UMG. So now they're taking down anything and everything that has to do with new Drake music, which is why just yesterday, January 14th, 2025, we've received an update on Drake and his team coming to his senses as they have with Drew all. petitions it well not all of them we're going to get to that in a second they've withdrew the order

to show cause seeking pre-action disclosure and basically the voluntary discontinuance of the special proceeding with no cost to any party now this is the important part in this entire document because the entire document is basically three pages uh three pages long so as far as you have it's really nothing on a third page and then you have the second page and then you have the first page right there's not too much on the second and third page besides like the actual date and the signatures and the attorney details and on the third page they basically have a service of notice um to UMG recordings and to Spotify USA and corporations attorney so with that this is the most interesting part of the whole withdrawal, right? UMG reserved its position on the matter,

but Spotify has no objection to the withdrawal and discontinuance. So now technically and, oh, this is another important fact, the confirmation of them meeting, like basically the parties involved, there was, it was confirmed that they met, right? So now, when you come to this voluntary discontinuance with no cost to any party, one could assume that you basically came to a behind closed doors agreement to take away these petitions. Now, that brings me to my next point because everybody in the mom was screaming to the high heavens. And keep in mind, Drake is my favorite artist. So whenever I'm saying these things, it does not bring joy to my heart, but you have to keep it.

eight more than 92 what's going on right now as far as drake being positioned as the champion for independent artists and artists who get screwed over their 360 deals to major labels that they could never recoup on the advancement right people thought that Drake was going to spearhead that movement when in all actuality he was looking out for his own fetichini his own alfredo his own Guala. Basically, I'm talking about money. So to compare it to another situation that would put it more in layman's terms, this situation is like if LeBron sued the NBA for letting KD join the Warriors. Everybody would have came out in this situation, like comparing the two. This would be the same as if everybody came out and said that LeBron was spearheading the movement for

ending super teams, right? When in all actuality, because he supposedly lost down on rings because KD. joining the Warriors, now you just look like you're bitter and upset that you lost. That is the same situation with Drake versus UMG. Drake, Kendrick are both under UMG. Kendrick ended up defeating Drake in a rap battle, mind you. wasn't anything malicious as far as before the rap battle because if you don't know when not like us came out the bars that kendrick sent towards drake's way was really lighthearted if drake would have just let that go

because if you realize that the deluxe edition for for all the dogs came out november 17th 2023 and that had red button on it which basically let you know that is when drake and umg were beefing So now when that happens, and then the overall 100 gigs for your headtop comes out August 9, 2024, which makes it all come to a head because he's basically releasing free documentary footage to the public, right, to his fans. And Lord knows how much UMG could have made off of that footage, right? So the Todd is back. So November 17th, 2023, Red Bull, button came out on the deluxe edition for all the dogs. When it comes to Kendrick and his bars towards Drake, it was very lighthearted.

I mean, we really have to start looking at the totality of this Kendrick versus Drake debacle. This man started off by saying, I have a K with all these knives. He's going to see Pet Cemetery. We really have to compare that to what we have in today's age as certified level boy, certified. I think Kendrick didn't want to take it there. But obviously, like he said in euphoria, he had to because Drake kept telling lies. Don't tell lies about me and I won't tell truths about you, which, you know, technically is twofold because he was still lying about the, well, you know, at this point in time, it seemingly, it's showcasing that he had no evidence for the PDF allegations and the daughter.

Where's the daughter? Throughout this whole time, I still want to know where the daughter's at. Kendrick's been talking about this imaginary daughter making up characters like he's the second coming of Stanley and nobody calls him out on it anyways all right my fault like I told y'all Drake's my favorite artist I'd just be trying to keep it eight more than 92 you know what I'm saying all right back to the petition because I totally forgot what I was saying oh yeah so basically when a not like us verse came out if you're in the middle of negotiation from UMG you're trying to get an extension why would you enter a beef, a rap battle with Kendrick? When the bars towards you wasn't even that serious. You could have easily came out and had an interview like you had, like when control came out and basically just de-escalated.

You could have de-escalate the situation, right? Similar to how when control came out, Kendrick basically said it wasn't that serious. It was just rap. now you gain a full-flesh rat beef where the PDF the imaginary daughter all type of stuff is just coming out on you to the point where now you've lost the battle so bad it's been unprecedented the way that we've seen somebody just get drugged through the mud as far as lyrically now you're suing the same label that y'all both are under because guess what you're saying that they helped him beat you in a rap battle when no my brother you just lost. And like the iconic scene from Friday, you win some, you lose some,

but you live to fight another day. Because you brought this upon yourself and now you want to sue UMG, now you want to take back the petition, but guess what? If you look at page one of the document, UMG has reserved its position on the matter. They don't know if they want to forgive you or not.

At this point, ball is in their court. Should they forgive you or should they not? I mean, let's just look at the charts right now. UMG has 58% of the entire music market share. So let me say this again. UMG has 58% of the entire music market share. Y'all want to know who's under UMG currently just running the charts right now.

Currently, the most popular album in the world is Little Babies Wham. I know very unprecedented because he beat out Bad Bunny for his. first week sales but somehow little baby is putting up monumental numbers but anyways little baby's on the UMG right scissors well no scissors under Sony uh Kendrick's on the UMG Sabrina carpenter's on the UMG the entire wicked soundtrack that's like going crazy in the movie theaters and on DSPs because are because of Ariana Grande like she's really she's like pee-wee Kirkland right now as far as actor and musician she's really running up the numbers on both so anyways that entire project is on the UMG right um Billy Elish under UMG

Morgan Wallin under UMG I'm talking about some of the biggest acts in the world Taylor Swift the like y'all don't have to yeah y'all don't need me to let y'all know that UMG I'm not gonna say they don't need Drake but for Drake to act out the way that he is when there's other artists that they could easily replicate his numbers with like obviously there's no rapper you could replicate Drake's numbers with But as far as a Billy Elish, as far as the Taylor Swift, a Sabrina Carpenter, like, you get enough of those, you may just forget the whole rap genre. Because now they're bringing in billions of dollars. Meanwhile, somebody's throwing to fit because he lost a rap battle.

So it's very apparent when I start to cover the entire music industry that this is just a very angry man right now. What do they say in Canada? This is just an angry U. because currently UMG like I keep saying because this is the most important part of the whole entire document UMG has reserved this position

on the matter which is basically letting Drake know that we hold all the cards and guess what? We don't know if we want to forgive you just yet I do believe they'll probably end up forgiving Drake because Drake's still a pivotal player for UMG I mean he's one of the most

streamed musicians in the world but like I just went over the numbers. A lot of the albums in the top 10 most consumed in the world, majority of them are under UMG. So they could find, they don't have to find another Drake. They could find two to three Sabrina Carpenter's and make that one Drake. So, yeah, he's in a tough position. But anyways, there's some other things that, and I've already covered this in detail as far as the entire document. If you want to, because this was probably one of my more standout segments, I ain't don't lie to you. I feel like a lawyer when I dove into these documents. So if you look up,

Drake crashes out, analytic dreams, it should pop up. But basically the full title is Drake crashes out and sues UMG and Spotify over Kendrick Lamar's not like us. And that, I mean, it's at like 30,000 right now as far as views. So, you know, people really enjoy it. And I do try to have actual, like, evidence while I'm talking about these things, which is why I, I basically taught myself how to pull up these documents like because there's ways you could do it that I don't think a lot of people are aware of so yeah that's why I had to pull up the actual full document for y'all to see so even though it's not too much on page two on page three as you can see right here like page three like I said like it just has the dates and stuff as far as who's the notice for and then of course page two page two has the dates again with signatures and attorney detain for petitioner and then of course data page one is where all the meat and potatoes are technically let me see if I can zoom in because I think I could see that you know I want to zoom in too much because then y'all can't see like majority of it so anyways y'all see the petition

it's really not too much to get into I mean drake showed his hand and crashing out and now he's trying to take you back which brings me to the ultimate point that you win some you lose some but you live to fight another day. Now, I have another point because Drake currently does have one of the most played albums in the world. Y'all want to know what that album is? This is how you know I follow the music industry because these type of tidbits you will only know if you follow the music industry closely. So, ladies and gentlemen, let's go back to Memory Lane. November 15, 2011, Take Care, Came Out, One of Drake's Greatest Albums, one of Drake's greatest albums.

of all time right that album is currently the 46 most played album in the world but technically is drake's most played album as of right now now why is that interesting because if you know anything about drake's overall deal with umg you realize that his deal as far as him owning majority of the royalties and masters started in 2016 with views when ovo sound slash Republic Records was the prominent owner of the royalties, right? The reason why that's so significant, because it's almost like UMG is letting Drake know, we made you. So we're going to make the album that we own majority of the royalties to,

the most popular album for you currently. So on DSPs, no, it's just in general. Take Care is Drake's Most Played album as of right now. And that was back when Drake was signed through Young Money Entertainment, Cash Money Records, and y'all only push your tea to tell you again how that was signed to one man, signed to three men to sign to four, that's bad luck, or whatever that line was. That basically applied to Drake back in 2010. And that was the same type of deal that he had for Take Care as far as the Thank Me Later type of distribution.

So why would an album that Drake holds less of the royalty? and masters for would be the most popular album at this time it's almost like umg is letting him know we dictate how this game goes and forever and always y'all need to know that so um yeah you can i mean basically if you look at the bottom of any album it would tell you so as far as thank me later young money entertainment cash money records and universal motown like goodness how many people can own a slice of the pie like is there that how many slices you know how most deaf said how many skews like how many slices young money entertainment cash money records universal motown i mean goodness and they were all under UMG so anyways that was the same that was the same type of distribution

model for take care and then nothing was the same you know the list got a little bit shorter because Drake's starting to boss up right so 2013 nothing was the same it was released under young money cash money and republic so now they cut out motown specifically right now let's get to 2016 now Drake has fully transformed into his super sane Super Saints saga. Sorry, I'll watch anime like that. But y'all get what I'm saying, right? 2016 views OVO sound slash Republic Records and has been like that up until today. So very interesting how UMG is just playing with Drake in front of his face,

not letting you release freestyles, mind you, through your producer conductor. They took that down off of his official YouTube channel. Now they're looking at you and they're like, guess what we're about to play with you a little more no ditty well actually i don't know but they made take care the most popular album from drake in today's age why is that even possible when obviously take care you know it's a great album but when you think about it how ironic and how much of a quinky dink that the album that drake holds less of the shares and less of the royalties and

and masters for it's the most popular in today's age shortly after it used to be for all the dogs used to be on this list as far as his most popular album which obviously is under majority owned by him with ovo sound slash republic records but now shortly after your petition to sue and basically bite the hand that feeds you now is reversed to now take care is the most popular album that's consumed right now and you own less than like 20% of the overall masters and royalties too. So very interesting. There was something else I wanted to get into, but I think that may have been it. Oh, not like us, obviously is up for five Grammy nominations.

Y'all don't need me to tell you that Kendrick has the opportunity to do one of the funniest things ever. as if you look up 2025 Grammy Award analytic dreams basically I talked about how the only rap song to everyone's song of the year was technically a Drake disc yes ladies and gentlemen childish Gambino said that this is America started out as a Drake disc and that's the only we've had Jay Z Kanye 50 cent I mean Eminem, out of all people, you would have thought he would have won, like, record a year at some point. Basically, all of these iconic rappers. And This Is America was the first hip-hop song to win record of the year. And Childish Gambino came out and said it started as a Drake disc. Well, guess what? Guess what is also nominated for Record of the Year.

Yes, I swear, you can't even make this stuff up. Hold on. Let me see if I could bring this up. because as far as the Grammys, they know exactly what they are doing. They was tired of that speech when Drake was talking about how you don't need a Grammy and people showing up to your shows is real validation, which I technically, I definitely agree with that. But, you know, they didn't want to hear none of that.

So if you ever look up that speech, really, they was playing music throughout his entire artist. I try to see if I can find it. Okay. So album, record. bionc this is a very incohesive list let's try to find something that's an actual website let me see ah billboard you got a love when billboard put stuff behind the paywall so this is we're going to do right quick type this in let me see copy this link don't try this at home kids

even though i'm not showing you because you know i want you tried at home let me go put this right here and guess what now we're past the paywall all you got to love it So anyways, here we go. So record of the year, right? Y'all let me know what this is right here. Let me see if I can find this. What does it say? Oh, let me make this bigger so you can see the full category.

That was kind of too big, pause. Let me see me. Okay. There we go. Here we go. Record of the year category. And then I wonder what track that is that I just highlighted. I think that's not like a,

by Kendrick Lamar who would have thought that another Drake disc would be up for record of the year so that's what I'm saying that Grammys have an opportunity to do something that's very hilarious as far as having two hip-hop tracks winning record of the year that's basically a Drake disc track so with that being said you know Drake should probably realize that he's made a lot of powerful enemies and suing and biting the hand that feeds you and basically trying to sue your way out of them opening up that can as they said on piccaboo right because after getting drug through the mud like you did lyrically i just think that you going away and then coming back for fire music that would have been the best path of that that would have been the best action as far as uh marketing strategy. But now you crashed out. You crashed out. You sued your major label. And

not only that, but you announced a tour and guess when the tour starts. I swear you can't make this stuff up. The tour starts February 4th. Now, I just want you to look up some right quick. Because let me see. What else happens February 4th? I really can't put a finger. I really can't put a finger on it. I don't know what else happens on February 4th. So Drake announced that, so Drake announced that he's going on tour and it begins February 4th, right? And one of the dates is February 9th. Now, hmm, Super Bowl is set to be in New Orleans, Louisiana on February 9th, 2025. I swear you can't make the stuff up. Drake honestly is doing things in spite of Kendrick and I think that's making his moves a lot more transparent than they otherwise would have been. If he would have sued UMG before

the Kendrick fiasco, people or as far as him speaking up for the independent content creators and the musicians who were screwed in their music deal, it would hold a lot more credence. But because it came after the fact of him getting verbally mutilated by Kendrick Lamar, it just holds a lot more, it's just a lot less credibility that you could put on his actual intentions. It seems very self-serving and basically it's all about him when he doesn't get his way. It's definitely like an angry. child that's not getting his way that's been getting his way for the past like 10 to 20 years so

that's basically it I mean um I do believe Drake oh this is another thing I'm glad I kept this to the end so Drake's gonna release an album in like a week or two um when that album comes out just realize the amount of marketing strategies that are lacking and ultimately tie this into Drake with drawing this petition because even though that Spotify basically they said that they have no objection to the withdrawal and a discontinuous meaning that they will let it go through right UMG on the other hand has reserved its position uh its position on the matter so that ultimately tells me that Drake could have made behind the scenes deal uh behind the scenes deal with modify but as far as UMG and specifically iHeart because the second petition as far as alleging that UMG funneled payments to iHeart radio to promote Kendrick Lamar's song and accused UMG of defamation for releasing the track that has not went away that has not been withdrawal the second petition as far as what i just named right that remains active so he is still actively suing

don't get it twisted he's still actively suing he just wanted to stop the first lawsuit because now spotify agreed to take away the first petition so now he could put out music so whenever he puts out music people are going to uh be able to find it right it's not going to be black it's not going to be blacklisted supposedly so anyways um with that being said that's basically all i had i think those yeah was that it was basically it so at the end of the day November, December, and mid-January, that's all it took. You think you're a man with that gun in your hand, don't you? That's all it took.

I'm a man without it. Put the gun down. That's UMG talking to Drake right now. Put the gun down. Like, what you're doing? What are you doing suing us? Come on. Put up your dukes.

So that's ultimately what Drake and UMG is doing right now. Because best believe this back and forth between UMG has only started as far as what can end up happening for the detriment of Drake's career. So, at that being said, click my link to your in my bio. Let me know one of my social media is. What do you think about Drake filing his petition to take away the first, well, basically filing to take away the first petition back in November 2024? And ultimately, what do y'all think about the second petition still being,

active as far as him suing so he's still suing UMG finaling payments to iHeart radio for kendrick lemurr's song so he's still suing kendrick i want that to get lost in translation hopefully i said that enough throughout this segment but he's still suing kendrick so click my link tree in my bio let me know one of my social medias what do you think about the overall document as far as drake and frozen moments LLC with drawing the order to show cause and seeking pre-action disclosure. And ultimately, what is your biggest takeaway from this whole Drake and his ultimate debacle?