Analytic Dreamz: Notorious Mass Effect - "DRAKE MAKES MAJOR MOVE IN UMG & iHEARTMEDIA LAWSUIT OVER KENDRICK LAMAR FEUD"
Episode Date: March 5, 2025Linktree: https://linktr.ee/AnalyticIn this segment of "Notorious Mass Effect," host Analytic Dreamz dives deep into Aubrey Drake Graham’s legal confrontation with UMG Recordings, Inc...., filed in Bexar County’s 225th Judicial District Court, Texas (Case No. 2024CI26782). Analytic Dreamz meticulously dissects Drake’s Rule 202 petition and TCPA motion for discovery, alleging UMG employed payola, bot-driven amplification, and anticompetitive strategies to propel "Not Like Us" to No. 1 on the Billboard Hot 100. Backed by FCC advisories from February 2025, a prior iHeartMedia settlement on February 26, 2025, and detailed deposition requests, Analytic Dreamz outlines the TCPA hearing set for March 24, 2025, aiming to uncover evidence of defamation, fraud, and antitrust violations tied to the track’s unprecedented streaming and radio success.Privacy & Opt-Out: https://redcircle.com/privacy
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You know, of course, getting into this topic, it is very apparent that a lot of confusion is being had currently because of all of these have truths being disseminated into the public on both sides.
Kendrick side and Drake side.
Now, I know y'all don't think there's a Kendrick and Drake side, but if you come to the internet, they are beefing like bloods and crips.
I mean, what was the pop-out show even for it?
Anyways, so that being said, there's a lot of people who's out here telling half-truths to sway the public, right?
So essentially, I have the entire document up right now.
We're getting into Drake and him dropping the I-Heart side of who he's going at in the lawsuit.
So technically, you know, to put in layman's terms, Drake and I-Hart reached a separate.
settlement satisfactory to both sides and Drake withdrew the petition as to iHeart media now
that is in the actual document that is why I pulled this up in full if you want to learn how to do
that you just subscribe to my patreon or you know a little Google search even though it's a little
difficult to find but you know if you do or you could just follow me on Patreon you know what
saying shameless plug so that being said um basically the media is covering this one way
I have the entire document in front of me
for hardcore and for casuals
this segment is for you
because we are going to get into
the biggest discreferencies
in the coverage and the actual lawsuit
I'm going to get into the media coverage
and then we're going to get into the lawsuit
because literally I read this page by page
now there was another lawsuit
I ain't going to lie to you it was 81 pages
I'm not reading that you know what I'm saying
like I know this is my job
hey I'm not reading 81 pages buddy
like you know what they think
what they think this is Harry Potter.
Anyways, I know Harry Potter's way longer, but y'all got to stick with me.
So as far as this being 26 pages, I was like, you know, let me put my collegian hat on,
you know what I'm saying?
I do have a dual degree if y'all, if y'all didn't know.
And so we're going to go through this doc.
Well, I already went through it.
But basically, I took notes, you know, on each page.
So basically we're going to go from page to page, and I'm going to break it down in a concise fashion.
So this will still be a lengthy segment because we're talking about a lot.
But the main thing is I want to put the actual.
lawsuit in front of y'all page by page and let y'all decide on what you want to take out of this
i don't like the whole bias side of things because now that the battle's over like i've listened back
to my coverage of the battle and man but i was going crazy ain't gonna like too like we was at war
but nowadays i'm saying i'm paid drake paid kendry pay you know what i mean we're all good now you
know what you're saying we've made our money off of the beef now it's time to get to the actual truth of
the situation because you know what
I don't care whether Drake loses or wins in this lawsuit.
The main thing I want to know is the truth.
And everybody out here telling half lies,
it's not going to get us to that conclusion, right?
So anyways, we're going to start with some of the biggest discreferences
in the lawsuit and actual media coverage.
Now, the biggest one, and this is the main one,
I'm not going to play the Charlemagne clip because I'm not trying to get clip by eye heart.
I'm not trying to give them any reason to copyright, any of my videos.
Basically, they came out and was like,
there was no payments made Drake basically took away his petition what was it
yeah Drake withdrew the petition because you know Drake withdrew the petition because he
couldn't find anything right they was just saying that they gave him the proof Drake
withdrew because he couldn't find anything and then that's that but then that's why like I kept
reading this off at the beginning if you look at the bottom of
page one right here you know what I'm saying analytic dreams video on Spotify to see the
video along with the audio section one page one foot no one yes we're getting on a lawyer
tip says it confirms that the settlement did indeed happen right but doesn't specify
payment details or document contents creating a very interesting discreference as far as
the media coverage and the actual lawsuit.
They didn't say anything about Drake now receiving no payments.
They said Drake and IHard Media reached a settlement satisfactory to both sides.
And Drake withdrew the petition as to IHard Media.
This doesn't say anything about no payments being received on either side, right?
It literally gives it in lamest terms of they received, don't know, they reached a settlement
that was satisfactory.
That's open to interpretation, right?
So I heart coming out here saying that, oh, Drake couldn't find any proof.
That's why he withdrew the petition.
Well, obviously, right here, it don't say that.
It don't say that at all.
So that's another one of the biggest things I wanted to point out as far as at the beginning,
because we're going to get into media coverage and then we're going to get into the actual
lawsuit.
But first, I want to get into some of the biggest questions.
So people were asking, did he drop the case?
Because if you don't know,
Drake technically
drop the case against Spotify
but then doubled down on UMG
what is he doing once more
dropping the petition
against IHeart
but is doubled down
he's doubling down
on UMG
so when it comes to
the petition being dropped
between IHart Media and Spotify
UMG is the ultimate
target right now
So Drake's still going at UMG basically is narrowing down his ultimate lawsuit and his ultimate reason for even filing this lawsuit.
It was never about IHeart.
It was never about Spotify.
It was about using UMG to get certain tools so that now he could try to have a better case to win as far as the defamation lawsuit.
Now, with that being said, we don't know what type of bag IHeart gave him or we don't know what type of bag IHeart didn't give him.
But one thing is for certain in a lawsuit.
It doesn't say that at all.
If you want to assume, you can assume.
But it says once more,
reached a settlement, satisfactory to both sides,
and Drake withdrew the petition.
It says both sides.
It doesn't say I-Heart dominating him like crazy,
gave him proof, and he backed out.
He didn't say none of that.
You know what I mean?
So anyways, let's get to the other one.
So Drake is technically withdrawing the petition
from I-Hart media.
So that is one of the things I want to clear up because some people is like, oh, he's still suing Iheart.
No, he's not.
He's suing UMG.
He withdrew eye heart.
But in the doubling down of the UMG lawsuit, it still has IHart in it because he accuses UMG of Payola and promoting not like us through IHart media.
But as far as the petition going against IHart media, it does not mean that.
that iHeart is just completely out but he did drop the petition i know that's very confusing but like
i said we're going to break this all down you got to get your favorite snack favorite beverage or
whatever and you know we're going to dissect this you know what i'm saying so and page seven of this
lawsuit right pay seven of this lawsuit literally literally says that as far as um i lost my place
yeah pay seven confirms i heart media as a deponent so as far as
as UMG as far as as as far as iHeard media drake's accusing UMG solely and may well not solely but mainly
for payola and bots right but who do they do it through he says platforms like iHeard media so
that's where they come in so now when you're saying um where is that thankfully the the tcpa does not
permit UMG to impose liability on drake based solely on its say so and so and so
something about, what was I-Hart part?
Oh, here it is right here.
Okay.
It is likely that the commercial speech, and this is from the lawsuit exactly.
So it is likely that the commercial speech exception would cover the conduct and statements
UMG made to I-Hart and others in connection with licensing the song.
So right after page one, right here, right after page one of saying they reached a settlement,
satisfactory to both sides, and Drake with.
drew the petition still doesn't mean that iHeart is out of the uh scope of this entire lawsuit
UMG is the big bad of everything right i'm not gonna say big bad right UMG is the big dog in the
music industry like i say all the time because it's the notorious mass effects and we go over things
that affect the masses right and i say time and time again that universal music group is the
biggest dog in the music industry currently they have 48% of the
the entire 100% when it comes to Marcusure.
And that's on a low side for UMG.
So that should tell you what type of grip,
a strong grip they have on the pulse.
On the top, what is that a pause?
I don't know.
On the entire music industry.
You have artists like Kendrick, Sabrina,
The Weekend, Chappelle, Morgan, Billy Elish,
Gracie Abrams.
All of them are near the top,
well, most of them except for Gracie,
are in the top 10, right?
And they're all under UMG.
So when it comes to UMG, they're the biggest bad in the music industry as far as
their influence.
So this lawsuit going at UMG is still going to incorporate people like I-Hard Media.
So when they come out like Stronger Man did and basically say, oh, we're in the clear.
Drake couldn't find any proof.
That's basically incorrect.
They reached a settlement that was satisfactory to both sides to withdraw the petition.
But they're still looking into Paola through I-Hart Media.
And if it ends up holding any type of weight, any type of confirmation that you're using Paola through IHeartMedia, who's going to get in trouble?
Who do y'all think is going to get in trouble?
Y'all think the judge is going to be like, you know what?
Only UMG gets in trouble.
Like, no, everybody that was involved in this operation is going down, buddy.
This is a RICO.
Anyways, so Aubrey Graham is essentially snitching.
I ain't going to lie to you.
Like, I still hold my sentiment at this being one of the weaker moves in hip-hop history.
Because if you're going to sue somebody after a rap battle, I don't care how it happened.
I know you're technically suing over them, inflating the numbers, not the actual track.
But then you double down on the first lawsuit because there was multiple lawsuits, right?
That's why this whole thing is so confusing.
Then you double down on that lawsuit and you put out a defamation lawsuit.
I'm like, hold up now.
Ain't no way a rapper.
Just put out a defamation lawsuit after losing a rap battle.
That is insanity.
And this is coming from a Drake fan.
So that's how you know.
I try to keep it eight more than 92.
So anyways, back to Al Sam.
So when it comes to Iheart,
they're still very much in the midst of this lawsuit.
Now, one of the main things that I notice is that Spotify is not really mentioned in this.
So that's very interesting, you know?
When we're looking at Spotify,
you would think they'll have a lot of involvement.
in this.
But if you read the entire lawsuit,
it's very interesting how you can't really find anything
when it comes to Spotify.
Like, Iheart is named a bunch of times.
Obviously, UMG is named a bunch of times,
but Spotify was never, ever mentioned in this lawsuit,
which is very interesting.
So when he dropped that lawsuit against Spotify,
he must have dropped it completely.
Because you've seen, as the actual document,
he reached a settlement with Iheart,
but in page seven, he's included,
iHeart's name again he still has iHeart's name in his mouth see you know what i'm saying it's not like
he withdrew the petition now he's no longer mentioning iheart like he's no longer mentioning spotify
after dropping the lawsuit with them right that's why you have to actual uh actually
research these type of things because they won't tell you that they would just tell you blatantly
what they want you to know because they think you're sheep and at the end of day that's why
this exists to basically give you trying to give you the unbiased side like i let you know
I'm my favorite rapper's Drake the best rapper I think is Kendrick you know I'm at
I think it's like a you know it's like a it's a dichotomy the right word I don't think it's like a
duality of of personalities for me you know what I'm saying as far as what I like in music so um
why I'd say that oh yeah because the Spotify is completely out but I heart still being mentioned
even after the petition was with Drew so they still are in hot water so there was something
else I was wanting to get into because
they was talking about Drake being done
I think I've already covered that so I'm not going to go over
that again because a lot of people are using this as like
Drake has no proof which is just far from the case
there was something else
they're talking about how this is just becoming a defamation
lawsuit which you know it's technically not true
because section one is focusing a lot on UMG's
promotional tactics not the actual lyrics
there's a difference between suing over the inflation of a record versus suing over the lyrical content of a record now to be fair section two page two of this document let me just go over here i'm just going to pull these up as i'm talking about it section two page two basically notes that not like us attacks drake's character but that's after section one of listing out all the reasons why they're why drake's camera
believes UMG is engaging in illegal payola right which payola is just illegal in itself but you get
what I'm saying right now section two is when they get more into the songs intent to harm Drake
and drive consumer hysteria right so he is suing for defamation he is suing also for payola
I don't want that to get lost in translation people think that the payola lawsuit is out of the window
with Spotify and i heart radio petitions being withdrawing
on, which is just far from the case.
So now, when you look at this in totality,
Drake still has a strong case.
He's just narrowing his focus because now you get the big fish,
everything else falls into place, right?
It's like a domino effect.
And this is undoubtedly the red button that Drake was wanting to push, right?
That he said on for all the dogs when that came out in 2023.
Like people think that this beef just came out nowhere because of the Kendrick and rat and the because of the Kendrick rat beef.
But if you look at Red Button, which is essentially alluding to this very action right here as far as suing UMG, it was released on the for all the dogs deluxe edition, November 17, 2023.
So all the way back then, it was beefing way before any of the Metro future albums, way
before Drake engaged in a rap battle with Kendrick.
Now, that's the other point, right?
Engaging in a rap battle when you're already not, seemingly not winning the negotiation against UMG,
it's very interesting, right?
Why would you engage in a rap battle?
Because essentially what Kendrick said are not like us, which I still stand by, was very lighthearted.
And we've seen, like, if you go back to my like that review, I literally say, if this is all
Kendrick has, then it's going to be a long day in history.
because what he was saying was not going to cut it he was basically like i got a k-wall these nines you're
going to see pet cemetery and when he said on euphoria you take it there i'm taking it further that's
something you don't want to do right and then when he said on not like us certify a lover boy certify
pedophile yes ladies and gentlemen that's what he was alluding to the entire time
that's what i was talking about the entire time not like us hard-hitting lyrics is why i was
saying the Likas, yeah, the, like that track, it was not as hard hitting.
I feel like he was taking that light.
So, Drake would have just took that jab and went on to negotiate with UMG.
I don't think people would have cared like that, right?
Anyways, there was something else I was wanting to get into.
I think we basically covered all the discreference.
These are the biggest discrepancies.
There's a lot of discrepancies in the media coverage in a lawsuit.
But the main thing is knowing that IHeart Radio is still not out of the clear.
like it's still not out of hot water
Spotify's not being mentioned in his lawsuit at all
when Drake after Drake withdrew the petition
so one could think that Spotify's in the clear
iHeart radio
he withdrew the petition but as you see further down in page 7
he still got our heart name in his mouth
you know what I'm saying this man said it is likely that
commercial speech exception would cover
is this is the right one yeah it's likely that the commercial speech
exception will cover the conduct and statements UMG made to iHeart i wonder what company that is right so anyways um
let's get into the media coverage and then we're going to break this lawsuit down page by page
so the media coverage of this whole entire fiasco right is drake resolves dispute with iHeart radio
right and the only reason i'm giving this to you like the way i am because i want to get into the actual
media coverage now i want to get into the actual lawsuit just so you can see the biggest biggest
differences because maybe in the midst of this you know breakdown will uncover something that i didn't
even catch on the first million times i read this right so essentially media covered this basically
saying that drake dropped the case against iHeart radio right originally found in uh november 21 2024
and accused universal music group of making covert payments to iHeart radio to promote
kentelmar's disc track not like us right and then
um january 27 2025 confirm that drake and i heart radio amicably uh amicably uh amicably resolved the dispute
no payments were made by either party red flag no payments were made by either party that's a red flag why
page one what was i saying before as far as page one section one or whatever let me see if i can
find that game yeah section one page one foot no one
Drake and IHart Media reached a settlement satisfactory to both sides.
That does not say our heart didn't give him any money, right?
So this report that no payments were made by either party, you have no idea.
So anyways, they're just assuming.
IHart Radio provided documents showing it to not participate in a pay-to-play scheme.
Okay, they're not just going to come out and say I'm guilty.
The case was dismissed with prejudice, meaning Drake cannot refile against IHard Radio.
Now what in the actual Michael Jackson?
Who is writing these articles?
Further down his lawsuit, Drake still has I-Hard's name in his mouth about receiving payola.
So, no, it's not dismissed with prejudices.
I don't know where.
Hold up.
Where in the lawsuit?
Let me type this in.
Give me one second.
Dismiss with prejudges.
Hold on.
No, we're fin to find this because, no, obviously, they're doing due diligence, right?
Pred.
Let me see.
Make sure I'm spelling this right.
P-R-E, okay.
J-U-D-I-C-E.
Ladies and gentlemen, that has nowhere to be found in this lawsuit.
So they just flat out lied.
Whoever, whoever made this one, they just flat out lied.
People saying the case was dismissed with prejudice,
what are we going to do in society when the big conglomerates,
which I pull all these like articles from big conglomerates,
if they're just blatantly lying to the masses, right?
It just makes no sense.
The case was dismissed with prejudice.
Ladies and gentlemen, prejudice is nowhere to be found in this entire lawsuit.
And of course, it doesn't say that when he talks about withdrawing the petition.
they reached a settlement satisfactory to both sides.
Anyways, back to this.
They also said that the defaming lawsuit against UMG,
okay, so Drake's still suing UMG,
we got that Texas petition, okay, we got that.
Super Bowl halftime controversy.
Drake's legal team claims that UMG continue to spread defamatory content
at the 2025 Super Bowl halftime show.
All right, let's go to a document.
Let's type in Super Bowl.
Let me see.
Super Bowl.
Ladies and gentlemen,
is nowhere to be found in this entire document.
Why are they blatantly lying to the public?
I just don't understand.
Like, I had to look this up for myself.
That's why I was like, why is everybody out here?
Like, one side telling half lies, other side telling half truths was basically same thing, right?
And basically it's like, what is the actual truth?
I was like, you know what?
What is the ultimate source that I could look at to be like, it's very unbiased and it
will lay out what the situation is?
Let me just go.
Let me just look up the entire document, download it, and read it off to the public.
Super Bowl is nowhere to be found in this.
I don't understand why they're saying this
when this entire document
doesn't mention anything about Super Bowl.
We literally just typed in in a search.
Super Bowl and nothing popped up.
That's actually insane.
Yeah, I don't know why they're lying like this.
Like, it's just like if it's,
maybe they think that people like just won't research.
I think that's the main thing.
Like, if you don't research,
or if you just don't care enough to research i mean that's fine that's what platforms like this are made for
but um yeah people just blatantly lying like people don't have google and people don't have like
twitter uh not twitter yeah twitter and people don't have like AI like AI nowadays like hey i mean don't
even get me started by AI man you can pull up all these things and fact check it with the quickness um
anyways upcoming legal actions they say the pretrial conference for drake's defamation case is set for
april second so for all the drake stands out there mark april second so for all the drake stands out there mark
on your calendar. Hold on there. I'm going to do it right now.
Because I ain't going to allow. This is going to be a huge case in history because if Drake ends up winning,
it's going to be a lot of things that goes down because if you don't know, actually, let me look this up right quick.
Because I heart has been, before I say that, let me see, I heart radio.
Let me see. Has this ever happened? Because I think it did. I remember reporting on this.
But you know, you got to be specific because, you know, people would be throwing lawsuits around.
you know i ain't no tocha k out here uh let me see so let me see it's not been found okay this probe
i just nobody doing this music industry before okay well i heart has never been found
has not been found guilty of payola violations that's interesting
let's see has any are you doing this in real time
got to actually research things nowadays you know what I'm saying people just be talking it's
crazy all right so UMG oh wow in 2006 UMG they were uh well they settled a paola case
involving multiple radio stations but like I you know i heart was never found for a paola
violation so I mean I'm guessing that's not including i heart but in 20 in 2006 universal music group
Recordings Incorporation agreed to pay $12 million to settle a payola case involving multiple radio stations.
In 2005, Sony, BMG music entertainment settled a payola probe for $10 million,
which involved payments to radio station employees to feature the artists.
Are we seeing a pattern here?
In 2007, four major radio companies, CBS Radio Citadel, okay, Mass Effect.
Clear Channel and Intercom paid a combined 12.5 million in fines for Payola-related practices.
In 2010 Univision Radio and Univision Services will fine $1 million, $500,000 each, by the FCC and Justice Department and Paola case.
So when it comes to payola and settlements being paid out to make these cases go away, we've seen a pattern.
and history tends to repeat itself
and very interesting
that one of the companies that's accused of Paola
settled a Paola case
for 12 million back in 2006.
Very interesting.
Anyways, let's keep on.
I'm pretty sure Drake wants a little bit more
than 12 million.
But yeah, so the pretrial conference
for Drake's defamation case
is set for April 2nd, 2025.
Let me see, April 2nd.
I'm literally typing this in.
Drake
versus UMG starts.
Literally, that's what I'm typing it.
All right.
Because I kind of want to watch it.
I know they probably, I don't know,
they probably won't have cameras.
If they don't have cameras,
I'm at the,
I think I could probably get a press pass.
I ain't gonna lie.
As far as the podcast,
I think I,
I don't even know if I get it passed.
I don't know.
Let me see.
Drake versus UMG starts
April 2nd.
I don't know how long it's going to go,
I guess until, you know,
either side settles.
or wins and then i'm gonna have it remind me a week before and day before cool there we go yes
ladies and gentlemen that's how you keep track of things all right so pretrial conference for drake's
defamation case is set for april second 2025 umg requested the delay i wonder why i wonder why
but the judge denied the motion umg so powerful yeah man umg is so powerful that
keep reading it uh drake's team accused umg of stalling discovery exchange of evidence umg argued drake
with drew key allegations interesting but his lawyers refused this stating they only revised
five out of 237 paragraphs what in the michael jackson in the complaint uh why so specific
hey actually we only revised five out of the 237 paragraphs in the complaint all right my brother
What about the pages?
Like, come on.
What's all these paragraph talk?
All these paragraph counts.
Like, we actually keep in count.
So, yeah, that's the media coverage, right?
Now, finally, let's get into the overall breakdown of the lawsuit.
Because, ladies and gentlemen, I read through this.
I have all type of notes.
And we're going to go through this.
And it's not going to be long.
Well, maybe long.
I don't know.
But just know it's going to be in concise fashion.
So if it runs long, just know it could have been way longer.
Because it took me much longer to break all.
this down so anyways 26 pages right it's a motion for discovery and continuance so essentially
the overall case details is 220 and you can you can read along with me so you know that's why i brought up
the entire case so you don't think on one of these uh fake news type platforms that just you know blatantly
follows one side you know i pulled up the entire document so you can read through it and make our own
or come to our own conclusions based on the actual document the full page document out the two pictures that
the lazy content creators are putting up, right? So anyways, 225th Judicial District Court, Bexar County, Texas,
right? Aubrey Graham requests discovery from UMG under the Texas Citizens Participation Act.
That's the TCPA and a continuance of the TCPA hearing set for March 24th, 2025.
Continuous of the, okay, so that's another date. I'm about to write.
write this date down all right so we have one coming up even sooner so we have i'm just going to
type in drake lawsuit uh continues through what's this card again t cpa okay so
got to write down these dates you know what i'm saying uh march 24th all right we go yep
mhm march 24th yes okay yep repeat no not repeat no i don't want to repeat um let's see alert alert
let's just do a day before for that one i don't think that one's as significant okay so
we already know he's suing umg right uh we talked about the tcpa yeah uh this is pages one and two right
and in page two all right here we go uh make sure i got the full thing for y'all so y'all can read along
with me you know what I'm saying the FCC advisories right on payola violation support
Drake's claim of UMG's illicit practices now if you don't know what the FCC is right
why can not type um see you can't type some in please uh here we go all right what is the
all right if you don't know what the FCC is right it is the federal communications commission
which is an independent U.S. government agency responsible for regulating interstate and international communications across various platforms.
Now, FCC advisories on payola violations support Drake's claims of UMG's illicit practices.
So he's not alone in this.
A related defamation lawsuit against UMG in New York filed January 15, 2025 with these allegations.
So they're like, we've been one to get y'all.
And now we got one of the top dogs in music claiming that you're also engaging in payola.
Yeah, we fin the team up.
So that is essentially page two, right?
And then we come to page three.
Page three through eight is talking about discovery, right?
Drake is arguing for, no, Drake argued for limited discovery under TCPA, right?
citing that cases like n re and telocentrics inc in 2018 as umg holds key evidence umg's tcpa motion
claims their actions are protected free speech or exempt commercial speech but drake seeks
discovery to refute this alleging payola and fraud right so that's basically pages uh three uh three
through eight and that's the overall summary of this because in in general y'all don't want me just sit here
read off the whole document so i'm giving you the overall summary because i already went through this
in and in depth to like see the most important parts so that's why i'm pulling out um page pages nine through
10 right Drake requests a four hour deposition and documents from umg on their promotion
strategies agreements and financial and uh financial financial and uh financial
What does I say that?
Yeah, okay.
And financials related to not like us in Texas to assess TCPA applicability.
Hang on a lot.
For our deposition, this is the most, I think this is the juiciest part of the entire document.
Because like I said, in Section 1, it focused on discovery.
What are we mainly talking about?
Discovery, payola, things in the nature.
They haven't brought up not like us lyrics once, right?
They're just talking about the efforts and the promotion to boost it above whatever he thought he was putting out at that time, right?
So essentially, this is just mainly focusing on payola, bots, pay for play type tactics,
and of course, he wants discovery in the form of a four-hour deposition and documents from UMG
on the promotion strategies, agreements, and financials related to not like us.
And so that that's basically what nine and ten is about, right?
And then we get into page 10.
Let me see.
Then we get into pages 10 and 12.
And then Drake is seeking to delay the TCPA hearing to complete discovery.
Interesting.
So he wants to delay the, that's, that's weird.
So they're saying they don't want UMG to delay the case.
Drake is seeking to delay the TCPA hearing, which I remember writing that down.
That was March 25th, right?
And let me see.
oh it says right here
UMG notice is TCPA
TCPA motion for a
hearing on March 24
Yeah that's the one I wrote down
Okay so Drake is asking
The court to continue the hearing
on that motion
So
I don't know why
I don't know why this is the opposite
Drake
Maybe I didn't read it right
Seeks to delay
The hearing
To complete
I don't know what that means
Yeah the actual document says
That he's asking the court
the court to continue so i don't know why they're saying delay why they say in delay discovery described
umg notice is tcpa motion for hearing on march 24th drake therefore asked the court to continue hearing
on that motion pursuant what in the world pursuant and that's how you say until uh discovery
complete can be uh completed so maybe he is delaying it i don't know what pursuing means i ain't
not to you let me see her we look this up on the spot her suent definition please in accordance with the law
oh okay um Drake therefore as the court to continue the hearing on that motion in accordance with the law
until discovery can be completed I don't know what that means the discovery described above
will be completed in enough time to allow the court to conduct the hearing on or
before the 120 day deadline for the above reasons Drake respectfully asked this court to grant
grant his request for the pre-hearing discovery and continue the hearing for the tcpa motion so he's not
delaying it he's he's continuing it so i don't know that says it's why we you know this is why
fact check you know i wrote that down i was like how no i wrote that down so anyways um
as pages nine and ten obviously and then pages uh 10 and 12 is just
you know that's just a bunch of you know he's just basically saying who's under him like
amad you know all these different names that's under him as far as uh attorneys and things of that
nature and then you know the whole certificate of service things that nature and then we get into
section two now section two is when we get into the lyrical content of not like us so as far as
the overall lawsuit the main focus out the gate as getting payola
exposed right but to do that they need certain um discovery to prove their claims but UMG's not
just going to come out and be like hey you got us right they're not going to do that uh so that's why the
um tcpa is getting involved in things that nature as far as the FCC and thing in them looking into it
because it's a third party that's i mean essentially unbiased because they've busted these corporations
in the past i mean 2006 universal music group recording
agreed to pay 12 million to settle a payola case involving multiple radio stations so it's not
like this hasn't happened before right so anyways let's keep going section two focusing on a lyrical
content right filed on november 25th 2024 Drake is petitioning um and seeks depositions from iHeart
media and UMG recordings so once again Drake has iHeart's name in his mouth
But he still withdrew the petition, which goes to show that two things could be true.
Drake can withdraw a petition against iHeart media.
And iHeart media can still be in the thick of the lawsuit because he's still going after certain pale attack is by UMG.
And then one of the corporations that he wanted, they're one of the biggest radio stations he wanted to focus on that they was funneling pale through, allegedly, right?
so anyways um drake seeks depositions from iHeart media and umg to investigate pay-to-play
schemes arguing the benefit outweighs the burden under texas r-sivp202 see that's
lawyer talk i don't know what that means um relief and then um let me see let me see so basically
oh i don't know a lot section two is like super low
I missed that.
I skipped all the way to page 11.
My fault.
Let me go back to my notes.
Page 1.
Okay.
Am I on page 1?
I am on page 1.
Okay, I'm on page 1.
This is page 1.
We already talked about the lawsuit.
You know, he's basically going after depositions,
but he wants them from iHeart media and UMG recordings, right?
All right.
Now let's continue.
My fault for that.
Page 2 and 6.
There we go.
Page 2 and 6.
Let me take off the Super Bowl.
We already proved them wrong with that one.
Page 2 and 6.
Not like us.
The famed Drake.
This is when we get into the lyrical content.
And basically they said the song hitting number one on Billboard
is hurting Drake's image, right?
And it was amplified through IHeart media.
So once again, he's getting back into the pay-to-play tactics
between UMG and Pay-Hart.
Right?
So even though he withdrew the petition,
obviously in this lawsuit as you see
and pages 2 to 6
he is still going at iHeart
see if I can find i heart right quick
i heart is all throughout this lawsuit
that's insane okay hold let me see
amp live
let me see um no that's not it
uh
let's see reach
I'm trying to see the main
okay
yeah okay so right here on page 2
It says UMG may not like us available for radio play, including IHard Media, which you know, it's normal.
A mass media corporation headquartered, yeah, headquartered in San Antonio, Texas.
IHart boost or boast that it is the number one audio media company in the U.S. based on consumer reach.
IHard claims that it reaches nine out of 10 Americans every month and has more reach than any other.
media company in the u.s iHeart owns iHeart radio okay i heart media owns i heart radio a
premium broadcast podcast radio streaming and music streaming platform radio stations all over the
country including stations owned by our heart media have played not like us now of course
that that doesn't really tell us too much but right here uh when they say
in the last quarter of 2023 UMG through its recorded music and let me see okay in the last
quarter of 2023 UMG through its recorded music and music publishing divisions had an ownership
interest and more than 60% of the 100 songs listed on the billboard hot 100 radio charts okay
they're basically saying what i'll be saying all the time like UMG's the big dogs their own majority
of the music market share like it's not i mean you know it's it's interesting you know it's it's
born a lot of monopoly but nobody's out here calling walmart and amazon monopoly right i mean i guess
people are but still umg is just dominant in their field by far right uh so as far as the radio
airplay that's interesting but it's basically just showcasing how powerful i heart radio is and umg is
right and that's why the whole pay-to-play stuff is coming into effect as um consistently as it is because
He's basically saying, if you fudge the number, if you fudge the numbers enough through two of the most influential platforms, then you're defaming me because the track that you're promoting like this is calling me a PDF, right?
So that's, that's Drake's whole claim in this lawsuit is the payola aspect.
So pages two through six, as you know, we've read off some of page three, is basically talking about how big I heart.
and UMG is. Now, page seven and eight, let's get to seven and eight. Okay, pages seven and eight
is basically naming I heart again and UMG, but the court has jurisdiction over both due to their
Texas activities with venue property and Bexar County. So, um, yeah, it's just talking about
jurisdiction. That's, that's kind of boring. Uh, nine and ten. Pages nine and ten.
is getting into the overall position of Drake and Drake's team seeking deposition from IHAR media and UMG to investigate pay to play schemes arguing the benefit outweighs the burden under and then it gets into lawyer to talk again.
So essentially, payola is the main thing.
Like as far as the defamation being a part of this overall case, that was laid out in an 81 page document that I'm not trying to read, right?
that was talking about more about the defamation that not like us was causing for Drake's career
this lawsuit is one with drawing the petition from iHeart uh from iHeart right but of course
as you see following that announcement in this lawsuit he has iHeart's name all throughout
this lawsuit so they're still in the thick of things and he's still looking for peyola at well
mainly going at UMG but also wants to look into
iHeart and he's using the FCC and um the tcpa to accomplish that so it's a lot of things happening
behind the scenes and there's a lot of smoke and mirrors which is why you know over here at the
notorious mass effect we like to keep it eight more than 92 to give you the entire facts to let you
do of that what you will and you know essentially pages 11 and 13 of section two is you know him
you know, requesting a hearing within 15 days for deposition.
It's probably the March 25th date, I think,
as far as what I had on my calendar for the, what's it called,
the TCPA hearing.
So anyways, Drake requests a hearing within 15 days for depositions
filed on November 21st, right?
His verifications confirmed, the petition's truth,
things of that nature of e-signature.
So if y'all want to see it, you know, there's Drake's signature.
Like, he's a proud snitch.
I ain't going to lot to you.
Look at this.
This man, proud.
This is a proud Karen right here.
That's a signature, ladies and gentlemen.
I ain't a lot to you.
So anyways, yeah.
That man is still a blue-collar snitch and he's still the hip-hop Karen.
But at the end of the day, him only naming not like us in this defamation lawsuit, even though he's going at Paola, is why I'm calling him the hip-hoping.
with hip hop caring because if you don't know if you engage in a rap battle and then you lose
and then you put out a defamation lawsuit that only cites that particular song that people say
lost you to battle some could say you're a hip hop caring a lot of people love to spend the
narrative and say oh he's suing a corporation no buddy he's not if he was suing UMG not like us would be
one of the many songs he would have listed
that UMG used paola for.
Why is the only track that's listed in this entire lawsuit
not like us by Kendrick Lamar
post-rap battle? Y'all let me know that.
So anyways, because, you know,
Sabrina, she's under UMG,
she has one of the top albums.
The weekend, he has one of the top albums.
Chappelle Rowan, let me see,
let me type this in, hold up.
Why he ain't named Chappelle Rowan?
If this ain't about the battle, you know what I mean?
Everybody loves to say it's not about the battle, right?
Let me see, is Kendrick in this?
Kendrick's listed.
Wow, 10 times in this lawsuit.
You type in Kendrick's names all throughout this lawsuit.
I wonder why.
I wonder why.
10 times.
You know, I'm surprised he named Kendrick's name 17 times in this lawsuit.
Anyways, but you know, you type in Chappelle, right?
Man, it's nowhere to be found.
Let me see.
The weekend?
Oh, wow.
Okay, he's under UMG as well.
I don't know why he's not in the lawsuit.
Let me see.
Sabrina?
Oh, Sabrina's not here.
You know, ain't all these artists under UMG and doing phenomenal numbers on the charts.
Hold on, let me type in Taylor Swift.
You know, certainly Big T got to be in here, right?
You know what I'm saying?
Let me see.
Taylor.
That's spelled that right?
Yeah, Taylor Swift.
Oh, she's in here.
Oh, wow.
She isn't.
She's listed.
She's actually listed in here.
Hold on.
Hold on.
Where is that at?
Why is it not?
How late?
Where is that?
Let me see.
I can't see if it's highlight.
Am I'm blind?
okay the record shattering spread not like a some some where is taylor swift naming this i heart
i heart radio songs with the most play some some some where is taylor swift uh oh here it is
uh sedrick thornton kendrick lamar is not like us break streaming record past is cardy being
taylor swift black enterprise so you know it's not even talking about taylor swift in a bad way
it's literally saying that kendrick broke taylor swift record of course they're doing paula
That's basically why the only name drop of Taylor Swift is at this moment.
He's like, hey, bro, you ain't going to tell me in a million years that Kendrick got out here out selling Taylor Swift.
Like, come on now.
Obviously, you're doing some type of paola.
Now, this is Drake Words, not me.
I'm just, no, lawsuit is in front of you.
Analytic Dreams video on Spotify to see the video along with audio.
But I see what I'm saying, right?
This is post-rat beef, which is why we're calling him the hip-hop Karen,
because you're essentially only suing the guy who beat you in a rap battle.
because of tactics that you are also benefiting from, right?
If it was actually a UMG type of lawsuit,
why not name more UMG artists instead of the only track that you're highlighting?
It's not like us.
I wonder what battle that track came in.
Anyways, so that's about it, ladies and gentlemen.
I ain't going to lie.
I think we broke this down pretty significantly.
At the end of day, that's why you should rate this five stars,
you know what I mean?
Share this to somebody who loves.
loves music industry talk and gaming industry talk notorious mass effect don't forget
and make sure to follow you know click uh click my link to your my bio let me know one of
my social medias what do you think about this overall lawsuit that drake is uh putting out
going at UMG for paola through iHeart uh radio and other radio stations and what is your
biggest takeaway from what i think is an unbiased review of this 26 page lawsuit
