Analytic Dreamz: Notorious Mass Effect - "ESAU ORTIZ - TRIPLE LAVADA"

Episode Date: April 18, 2025

Linktree: https://linktr.ee/AnalyticBecome A Patron Of The Notorious Mass Effect Podcast For Additional Bonus Audio And Visual Content For All Things Nme! Join Our Patreon Here: https://ow.ly/oPsc50VBOuHDive into the world of música mexicana with Analytic Dreamz on Notorious Mass Effect. Each segment delivers in-depth analysis of rising stars and chart-topping hits. Explore Esau Ortiz’s “Triple Lavada,” a corridos tumbados anthem peaking at No. 10 on Deezer Mexico, with 1–2M Spotify streams and strong TikTok traction. Analytic Dreamz breaks down Ortiz’s Sinaloa roots, raw style, and regional impact, offering data-driven insights into his rise. Tune in for authentic takes on the sounds shaping the industry, from streams to cultural influence.Privacy & Opt-Out: https://redcircle.com/privacy

Getting into another artist putting out phenomenal caritos, tumbados, and especially rising in popularity as he just made his debut as far as having the 16th most popular track in Mexico currently. Now the artist that I'm specifically referring to isaul Ortiz as he has put out this track titled Triple Lephyl. Lovada and let's just say a lot of people are rocking with it to the point where the masses are tripling as far as the engagement that he's seen analytically now is currently his best performing track in 2025 and with that being said if you're not familiar just know he puts out caritos tumbados right his rise was in the early 2020s via SoundCloud and YouTube as he was seen as more of a raw representation of Coritos

and rap in the Latin music field. Even when you look at his social media or just his promotions of certain tracks, it's more raw and I would say probably bare bones as far as him showcasing his music

and that doesn't mean it's not high quality. Just showcasing how he is more of a street level type of artist. So now this breakthroughs, through as far as this particular track, Triple Levada is very pivotal as far as his career. But then you come to realize this track is exclusive exclusively distributed by Sony Music Entertainment US Latin LLC. So that is very telling as far as having a label behind you, but also

rising to the point where a label will approach you because of the fan base that you built up. Now, having the 16th most popular in track in Mexico probably has something to do with that as Esau has built his way up to the point where now other labels are looking at him to the point where they want not only a piece of the pod, but they want to showcase his music to the masses. And it seems as if they're gravitating to the music that he's given him. As when it comes to Triple Levada, that's his latest release. But of course, he has a whole discography that you can go listen to right now. And his latest album, hopefully I don't butcher just too much, but Enque Ande Tumbato, that came out in 2021, this more specifically came out December 10th, 2021. It's 10 songs, 28 minutes in length. And with that particular album, he really made his claim to fame as far as one of the more up-and-coming underground rappers, especially in Latin scene.

So with his rise of popularity, with the more street-centric approach, to a marketing rollout and compared to other prominent artists in the Latin field like a Nathan Vega, Paiso Pluma, Chino Packas, Bad Bunny, Zavi, these type of artists, you can see more of a commercialized rollout as far as the marketing strategy for, I would think for for Esau, it's very pivotal for him to tap into the way he's been promoting his music as far as the street level underground type of atmosphere that he's going for is really authentically him as far as it not being as publicized or heavily PR edited as far as for the masses right you could really tell that it's more street length uh street centric he's more of a underground artist but at this point in time

with him blowing up i think he should lean into that because of my coverage of hip hop i think what sexy Red is doing as far as her marketing rollout is genius as far as leaning into what made her authentically herself as far as gravitating to the masses as far as her musical offering because if you get away from that people are going to automatically notice when you level up to the point where they're going to point out certain inconsistencies as far as your rap lyrics and the way you live in so I think which you have going as far as currently gaining moment momentum on the charts specifically in Mexico I think the best thing is to lean into that street centric type of appeal and the bare bones approach to the YouTube and TikTok videos that's also

helping out with the marketing promotion because he's not getting any media placements or TV placements currently it could happen in the future but currently is not happening so I think that's the best way to keep running with the authentic street centric type of approach to marketing so with that being said click my link to my bio let me know on one of my social media's what do you think about isa r t's if this is your first time hearing about them where you go check out his latest single triple levato