Analytic Dreamz: Notorious Mass Effect - "GIGI PEREZ - SAILOR SONG"

Episode Date: October 4, 2024

Linktree: https://linktr.ee/Analytic"Sailor Song" by Gigi PerezIn this segment of Notorious Mass Effect, Analytic Dreamz dives deep into the captivating world of "Sailor Song" by Gigi Perez. We'll explore the song's meteoric rise on the charts, the artist's journey from TikTok sensation to mainstream success, and the cultural impact of this powerful queer love ballad.From its debut at No. 11 on the UK Singles Chart to reaching No. 46 on the Billboard Hot 100, "Sailor Song" has captured the hearts of listeners worldwide. We'll break down the song's musical style, lyrical themes, and the production process behind this viral hit.Discover how Gigi Perez's unique blend of indie folk and emotional depth has resonated with audiences, sparking conversations about love, identity, and queer representation in music. As we delve into the song's cultural impact, we'll also examine its broader significance in the context of the evolving pop landscape.Join Analytic Dreamz as we explore the fascinating story behind "Sailor Song" and its enduring legacy.Privacy & Opt-Out: https://redcircle.com/privacy

Getting into an artist from New Jersey based in Florida with her track Sailor song that has made a new resurgence on the charts based on, wait for it, based on TikTok. Once again, TikTok has been the pivotal marketing strategy for independent artists as far as a track that's already been out for a while, surging back up onto the charts and peeking at a. number that it wasn't at before because if you don't know the specific track i'm talking about by gg prez is titled sailor song so this marks gg's debut on the ukk chart because she entered at number 11 as far as her debut with a peak of number three and one week at number one stayed on the chart for about nine weeks and this is uk's singles so of course it's different from u.s just for people who are a little confused and then we get into the billboard hot 100 where that does count all the other u.s streams as far as in totality and that track debuted at number 98 on august 31st 2024 peaking at number 48

after six uh six weeks so when you hear the number 46 and where it peaked as far as the u.s charts but then as far as the projections that i'm seeing right now dated for october 5th it's set to be the 33rd most play track in the world so bringing back into the into the play as far as TikTok is very pivotal in every it should be very pivotal in every independent artist marketing strategy because if you don't know there's a kerfuffle going on right now with TikTok versus the US government I would type in TikTok analytic dreams or whatever podcast platform you're listening on you know shameless plug just to hear or see the timeline of me covering the overall debacle that's going on right now with TikTok being threatened by the US government to

divest into US companies why is that happening I think a big play into the TikTok infrastructure when it comes to music is that artists specifically independent artists are now making their table when it comes to the overall package of leverage when you're coming to a major label now of course all of that's probably a little confusing so let me break it down basically when you don't have a major machine and there's no way to get on the charts because if you don't know universal music group sony warner they own most of the music market share it's like four or five percent for independent artists so out of all the thousands and thousands of independent artists out here dropping the fighting for that four percent as far as the top 200

billboards is concerned now why is that impactful is because it's basically a litmus scale to judge you as far as the other well basically every other musician that's putting out music which is why if you want to affect the masses effectively you will sign to a major label and that's no different for gg perez as she's signed to university and music group, but more specifically, she signed to Outa Hear Music, which is independent music label based in Belgium. And that is under exclusive license to Island Records, which is because they're the big dogs in the music industry, a division of UMG recording. So when you say an artist is under universe and music group, that could mean a plethora of things. So an artist may say, I'm independent whole time, the under Universal Music Group.

But to G.G. Perez's credit, she signed a deal with her label after the success of Sailor Song. And one of the more pivotal factors that I wanted to highlight in this segment, because it's very important as far as her as an artist being 24 years old. and as far as what she represents, as far as being a part of the LGBTQIA plus community, as the queer representation has a broader theme of love and identity that she's putting on display that's not as often highlighted in the music realm. So with for Gigi, you know when people always tell you to be yourself and people just ignore it, like it's just the most cliche thing in the world? Well, it actually helps because Gigi being heard.

herself putting the production value in her hands basically producing the song herself and independently getting across these themes and sounds in a way that's affected the masses has led to her signing her deal with island records back in september 2024 so that is when the transition from independent to major label happen so just not too long ago september 2024 is when she made that transition from being an independent artist to a major label artist. So when people say be yourself and let your true identity shine for the masses, because somebody out there is going to gravitate. And especially in 2024, there is a lot more people coming out to be a part of the LGBTQI plus community. So with that, you already know there's a lot of lanes that you can go in as far as uniquely expressing yourself.

and very important and being accepted for your preference if that makes sense so anyways overall gg has been doing great as far as 85 million global streams on spotify as far as this song specifically on the spotify u.s charts reaching number 20 and of course the most pivotal in the marketing strategy ticot with gg having over 250,000 video videos created using sounds from her song, Sailor Song, to not get it confused. Basically, there's been 250,000 videos created on TikTok using her track Sailor song. So as far as getting into the pop field, I mean, Gigi's definitely doing that. And with her debut EP back in 2023, how to catch a falling knife, you can already assume that her

next EP or full full on project wherever she decides to do especially with the success of this track is going to be a hit and it's probably going to be bigger than everything that she's put out before because once again she was independent so with that being said click my link tree in my bio let me know one of my social media is what do you think about gg prez's track sailor song and what do you think about her rise to fame while also staying true to her identity entity.