Analytic Dreamz: Notorious Mass Effect - "HERENCIA DE GRANDES - YA BORRACHO"

Starting point is 00:00:04 For our enchiladas with rice and beans, or sometimes I go with a little chimichunga with rice and... Oh, my fault, we... Oh, we live! Hold up now. My fault, I'm just getting off my favorite orders at Mexican restaurants. Because safe to say, just giving you a little insight to my personal life. Every time I celebrate my birthday, I have to go to La Lueirae. But then, you know what I'm saying? I was like, 10, look at... The first ever Mexican restaurant that made me realize...

Starting point is 00:00:33 Mexican food may be my favorite. You guys. Now with that random side to engine out of the way, safe to say, we got to get into a particular group that's making a massive effect as far as the particular track, Yajabaracho,

Starting point is 00:00:51 I think that's how you pronounce it. And then you have Heroncia de Grandes, which is a group that was formed in 2015. And it's safe to say, that over here at notorious mass effect we talk about the music and gaming IPs that notoriously affect the masses and safe to say herentia de grandes they definitely did that with their track yabaracho as is the seventh most played track in mexico and when it comes to when it comes to them having the seventh most played track in mexico safe to say if you knew to this particular bam just know they formed the 2015 and when it comes to their line

Starting point is 00:01:34 up as family base is family oriented no this is not fast and the furious this is herencia de grandes so with that being said we have evan rubio which is the lead vocalist accordion omar rubio which is the second vocalist and plays the bass and you have hermann lopez with and who plays the drums you have jose andres lopez that plays i don't even know how you say there's a boho sexto oh no that's definitely not how you pronounce it let's let's get drivers because i'll be trying to get these pronunciation on point you know what I'm trying to put respect on these individuals names barjo sexto oh that's actually i say okay so barjo sexto he that's what he plays i don't know what type of instrument that is but whatever and then we have george men diola he plays the bass

Starting point is 00:02:19 so when it comes to that this particular band has been around for quite some time and the music is distributed through rancho humiol day which if you don't know it's a los angeles based independent record label specializing in regional mexican music So when it comes to that specifically in that music label being founded in 2017, 2011 by Jimmy Humelde, who is the CEO alongside Jose J.B. Berkerra and Roque, Rocky, Vanegas. I think they just ain't said it. They emerged from Venice, California. I don't know why I said Venice. And basically help pass on the talented Mexican musicians to the math.

Starting point is 00:03:04 as far as that's what usually major labels do but Rancho Humildale is one of the best at doing it as with their Regional Mexican music they definitely had a lot of particular artists they ended up blowing up such as a net than el Nathano cano which we've covered a lot our junior age which we've covered a lot further Ruggita all of these people we've covered Peso Pluma I don't think we cover Avi and Ivani Gallis so when it comes to this specific label safe to say they have immense artists that have put out tracks that have notoriously affected the masses and as of right now when you look at it fresa regita currently has the third fourth and fifth most played track in mexico when it comes to herencia de grondes they just made the seventh most played track in mexico so if you was wondering this track came off of the album nochezen finn that came out

Starting point is 00:03:58 november 7th so it's november 26 2025 and they're already making a huge effect with their particular track Yabaracho that's objectively speaking the best performing track off of that album now we look at the overall fan perception a lot of people are enjoying it and are having a lot of sing-alongs for this particular tracks as one of the things about me being in a lot of different Mexican restaurants because that's my favorite food right like growing up you hear a lot of oriented, but then, of course, I don't think I've ever pulled out my phone. It was like, hey, or be like Alexa, what is this? Right?

Starting point is 00:04:42 Make sure my Alexa didn't turn on. Okay, then. So when it comes to that, then you have people who actually shazam the music and they pull it up themselves. As interestingly enough, and you only get this over here at notorious mass effect. I kid you not. People who recognized this particular track shazammed it and it increased the songs. streams by 300% in week one, which is insane.

Starting point is 00:05:09 So every it was being played as far as radio, as far as TV exposure, a lot of people who was hearing it said to themselves, hold up now, what is that particular track? And then they shazammed it and they started to listen to it on their own time, which accounted for over 300% of the streams and the sales. So that is why a lot of people say radio could never die out because of the way that it gets to the masses and then they get, I'm not going to say brainwash, but. but if they keep hearing the specific track, they may pull out their phone and shazam it to see what it actually is

Starting point is 00:05:40 so they can listen to it on their own time. So safe to say, a lot of people is doing that as Yabaracho making the seventh most played track in Mexico recently, seemingly is because of everybody pulling out their phone at these restaurants, whether they're listening to it on radio, whether they're watching TV, and saying,

Starting point is 00:05:58 what is this particular track and then going to play it on their own time? as the total streams for this particular band that makes Mexican music is you get to 80% of the total streams is from Mexico plus US Hispanic markets so now when you look at people loving the sing-alongs as far as the 200,000 views on the music video and mostly the lyric videos is what's doing big numbers so a lot of people like to sing along with this particular track some people are getting into this track via Shazam and of course when it comes to placements safe to say that the telovinova sink could help or could have helped out as far as plus one million streams and we don't know exactly but we're basically going

Starting point is 00:06:44 off a past estimated data as far as what telanova usually does for mexican music so now when you look at the overall sales seems like the small minority is people going directly to their artist's page to listen to the music it seems like it's airplay tv placement and then of course people who are hearing it maybe at restaurants and pulling at the phone and saying what is this specific track. So that's what I want to dive deep into. As you know, with me covering the entire music landscape, a lot of people enjoy my Latin music cover. So guess what?

Starting point is 00:07:15 If y'all support it, I give you even more as far as me deep dive into the culture of Latin music. So this is just another one as Heroncia de Gronde is, which I see a lot of comments on my video channel, talking about my pronunciations. Some laugh at it. something be like man you were completely butchering it in Spanish I literally had translated yeah I got the translator app translated to English and they say man you're messing up these words crazy obviously that's not verbatim that's basically what they're saying so it's like I guess they enjoy the coverage but they also make fun of my pronunciation

Starting point is 00:07:47 so there you have it with that being said shout out to herencia de grondees with their track yab baracho being the seventh most play in Mexico and hopefully with the overall album no chase sin fin that's out now in all dsps that just came out November 7th hopefully it does well on the overall charts at some point so with that been said click my link to my bio let me know on one of my social media uh social media is what is that uh russomania all right my fault i was making fun of myself all right click my link to your bio let me know on one of my social medias in the year of 2025 who's been your favorite latin musician as far as tracks and albums and ultimately who do you think is the MVP Latin musician of 2025 and you can't

Starting point is 00:08:30 say bad bunny

Analytic Dreamz: Notorious Mass Effect - "HERENCIA DE GRANDES - YA BORRACHO"

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