Analytic Dreamz: Notorious Mass Effect - "IS DRAKE SECRETLY PROFITING FROM UMG/GAMMA MUSIC ARTIST?"

Episode Date: July 2, 2024

Linktree: https://linktr.ee/AnalyticNotorious Mass Effect: Deep Dive into Drake's Label & Industry PowerThis segment of Notorious Mass Effect by Analytic Dreamz explores the music industry impact of Drake, his OVO Sound Label, and his record-breaking deals.Here's what we'll dissect:OVO Sound Label Breakdown: We'll get into the history, signed artists, and in-house producers that make OVO tick.Drake's Ownership & Deals: Unpacking Drake's master ownership strategy and his history-making deal with Universal Music Group (UMG).Gamma & UMG Influence: We'll analyze the potential for friction within UMG and its subsidiaries (like Republic and Interscope) due to Drake's involvement and shared artist rosters (The Weeknd, Kendrick Lamar, etc.).Industry Impact & Speculation: Examining Drake's overall influence on the music industry, from mixtapes to major deals, and exploring the potential tension his business moves might create with fellow artists.By the end of this segment, you'll have a deeper understanding of Drake's strategic power plays and their potential impact on the music landscape.This is Notorious Mass Effect. Tune in!Privacy & Opt-Out: https://redcircle.com/privacy

Now before y'all kill me, let me just say, I did not make or collect all of this information to disseminate to the public. Real Almighty is the one to blame for that. Now do claim to be a Drake stand, but let me tell you something. If somebody else out there who is also an OVO warrior puts together some facts that are undeniable, I feel like, I feel like it's my due diligence to just let the public do what they will with the information. Right. So anyways, of course, about to get into Drake, the goat, maybe owning a percentage of every other artist publishing. And before you say it's conspiracy theory, we have a lot of stats.

Him and I, because I'm going to preface it with some of the things I want to say. And basically, we're going to put the pieces together. like Almighty said. Because let me tell you something. To preface before we get into what he has to say about Drake owning a lot of other people's masters. I want y'all to look up and this is not free promo or technically it is free promo. So it's not promo. But Drake, no, Joe Budden and Larry Jackson had an interview.

And if you don't go listen to that, let me tell you, you're not a music. I'm not going to say music fan because that's a little harsh. Let me tell you. Larry Jackson for the period of time has influenced the popular music to the point where if you don't go through Larry Jackson is very difficult to reach certain heights. It's a reason why you look up Larry Jackson, you look at his status in the industry

as far as his actual professional titles, and you realize that this man is in the league of his own because I don't think y'all understand this is the owner we're not going to get to that just yet but let me just say Larry Jackson has had a hand and a lot of publishing deals let's just say that so anyways um starting off with Drake

Drake is a part of OVO sound label of course and one of the biggest thing about Drake is he was he started off in 2012 as far as the OVO label, along with Noah 40, and Oliver, and we're just going to call him Oliver, because I don't know what the last name is. You know, not trying to be funny. And then OVO stands for October very own. I don't know why I had to, you know, purpose that,

but I guess if there's no Drake fans out there, which if you're a Kendrick fan, then let me just say, I mean, technically you're welcome. I mean, I guess, right? So with that being said, I think the biggest thing is for you to know that party next door, Majid Jordan, Roy Woods, Division, Bacchanot Nice, Popcon, Smiley, and Naomi Sharon are all part of that label. The funny thing with that is, as a Drake stand, I'm also a critic at the end of day. so I guess I'm not too much of a stand but how many of those

appearances from Drake have you seen on any of these OVO artists in the past two to three years besides party next door? My point exactly. So anyways, let's keep going. He's not making money off his own artist under his label. They're basically just there to write music for him and make him even richer.

So that out of the way, which is nothing wrong with that. I mean, if somebody wants to be a writer, which personally, if that was a job, for itself to be a writer for someone and get paid like a hundred, two, hundred, three hundred thousand salary yearly. I mean, at that point, I'll be a ghost writer. You know what I'm saying? But for some people, you know, they prefer to be the one on the forefront

getting the praise for their creativity, which I think getting praise from the right people is important. But for the public who really don't know too much, it really doesn't matter. So anyways, um, Drake. currently owns his master recordings of his entire music catalog. And why would that be a big deal? Because this includes licensing, distribution, re-releases anything he wants. Back in 2022, signed an unthinkable deal of over 400 million.

And this is like from industry people. This is like from insiders. You know how woes and shams. It's like from them of the hip-hop industry. described it to be over 400 million and one of the biggest music deals in history comparing the deal to when Michael Jackson signed to Sony that was valued over about like 250 million and obviously that was a lot of money back then because inflation and stuff you got to keep that mind but um so yeah Drake signed one of the greatest deals ever in music

so with that being said comes a lot of vitriol and hate which is what you're seeing now with the Kendrick you know teaming up like the Avengers but everybody giving the credit to Kendrick so I'm gonna try not to be too much of a Drake stand you know what I'm saying anyways uh Drake is under Republic no no he's under uh umg like I just said but the thing with that is that he also is supposedly an owner, a partner, I should say, of Gamma. If you don't know, Gamma is under UMG with more creative vision, I would say,

because Larry Jackson is at the helm, so I'm pretty confident saying that they have better creative vision. And they have signed artists like The Weekend, Rick Ross, Nav, Metro Boomin, and Kendra-Lammer. Keep in mind all those names I just Listed out right Who's been going at Drake And teaming up to go at Drake

All under gamma Not UMG the subdivision of gamma No no They're not under UMG The under gamma which is a subdivision of UMG So it's not even a broad scope Because UMG has a lot of subdivisions

They're under the same subdivision That's reportedly Given Drake certain ownership rights as far as percentage deals from other artists anyways let's keep going so those are the artists right there's a lot more but those are ones I want to focus on so then you have Drake from his mixtape days you know talking about owning his masters and securing major deals but the thing that happened was that Drake started to rap about having a slice of a pie right he stopped

rapping about splits or bags up front he started talking about having equity and started talking about how oh i need a percentage of that instead of just a a fee because let me go okay one of the one of the one of the drake tracks i forget what it was called there wasn't part of let's see if i could find it i think it was lemon pepper freestyle let me see lemmer lemur what in the world what is that limmer pepper freestyle all right I don't know what flavor limer is. Y'all, y'all looked that up and let me find out. Like, what in the world?

All right. So, here you go. Lemon Pepper Free Style. I think he wrapped it back. He did. Wait, hold up. This is the right one? I'm typing.

He does. Okay, cool, cool, cool. All right. So, Drake on Lemon Pepper Free Style, as you can see right here, Analytic Dreams video on Spotify to see the video along with the audio. but basically so Drake said

360 up front it all comes for a circle talking about his previous deals class photographs Sandy had me on my Urkel Patty Mahomes

about to fall short a couple hundred signed sealed delivered I messed you know it's a PG podcast so I take out the customers

I messed up the notary public she witnessed me signed off on some undeniable numbers yeah set I make a set sail in Croatia to get the leverage groundskeeper cutting the grass and clipping the hedges I took two mill out the cage in the desert and then he kept going I think he's talking about okay so the full circle

lines that basically it's basically what I wanted to talk about so the whole 360 up front it all comes full circle is more of of a hint at his deal and what's all encapsulated in it. As far as a 360, well, it does mean for Drake, touring, dropping music, merch, everything comes back to him. That's what 360 deal means. Like everything your brand brings as far as face value, you get profits off of instead of the label trying to recoup

off of the front they gave you for the 360. 60 deal, right? Usually labels give artists who are up and coming 360 deals so they can recoup. Drake's obviously going to recoup solely off of the music so he gets more of a of a leash when it comes to earning from other venues because they're not as pressed about making their return on investment because they are going to. So anyways, that's one of the things I wanted to bring up. But that's not the biggest, you know, point I was talking about.

So I'm just saying that Drake has wrapped about it before, you know, he's always given us hints at his deal. You just got to put the pieces together because I don't know if y'all know. But, I mean, you have to sign an NDA for these type of deals. You can't even Larry Jackson said he can't disclose certain information when talking about deals because he spoke on forebats, spoke on sexy red, really insightful interview. I can't promote that Joe Budden Larry Jackson interview enough. but basically he really got into the crucible of how deals are made and how they're performed or how they're executed. He kind of talked from like an ownership perspective.

Usually people hype up these celebrities in the music industry and they're just the players. Larry Jackson is an owner to put it in perspective, which is why you should watch the interview because he really gives it up. Masterful interview by Joe Button. I think it's on his Patreon. when he's going to put on YouTube. But anyways, um,

so yeah, he sparked that theory with, uh, Drake getting splits from all the UMG artists and already listed off the roster as far as, uh, under your, uh,

gamma. Um, I said Rick Ross under gamma. Nav is under UMG, weekends under UMG. Metro's under UMG. Kendrick's under UMG. Like,

think about what I'm saying here. You know, I mean, it's a very interesting list I'm talking about. And then, Gamma is owned by Larry Jackson. If you listen to the interview, he basically talked like Drake was a partner of Gamma. It wasn't like, oh, we went out and signed him. Drake helped him create Gamma.

What does that sound like? Anyways, it's reported that Drake is supposed to cultivate talent for Gamma, which is why Sexy Red being under Gamma makes so much sense because Drake can't stop being seen with Sexy Red. You think it's just because he's trying to pop, you know what, Whitter, like Kendrick alluded to, but it's literally because Drake makes money off of sexy red being successful. So anyways, and another thing I wanted to point at

is that most of the artists on Gamma, Drake has promoted. Because why in the world where Drake promote a Rick Ross and Meek Mill album, as you can see right here. Why would he promote this? What is the reason to promote a Rick Ross and Meek Mill album if you're Drake? Think about it. Like, really think about it.

What is the reason to promote a Meek Mill and Rick Ross album that you're not even on? Drake Hardley promotes his own music. And he's out here promoting what seemingly is just random artists off the strength. I know what y'all saying. Oh, is Rick Ross and Meek Mill? Meek Mail just finished selling 6,000 copies first week, like first week, very first week. This album with Rick Ross and Meek Mill's fan base combined did about 30,000 first week. Obviously, I may be off a little bit.

It may be higher, like 36, $40,000. Anyways, combining two fan bases like Meek Mill and Rick Ross, it was not to the point where Drake had to be that, oh, this is the greatest thing ever. like he was promoting this for a reason so with ross partnering in gamma back in september 2023 and in his collab album with meek mill coming a month later later it adds credence to the case that drake owns or split off of the artist under gamma's music and when i'm gonna keep going back to the joe button and larry jackson the only reason i think this conspiracy holds weight is because Larry Jackson never said no. The way he answered the question was in a way of, I can't talk about clients,

deals, but what I can do is break down how Gamma was created. He basically, it was a very masterful smoking mirrors way of saying, Drake is a partner. But what do partners usually get if they helped create a company? Anyways, let's keep going. So Drake throughout the years is seemingly poking fun at having splits on these rappers under UMG. Talking about how you need a drop and give me 50, which comes back to the whole line you think it was directed at Kendrick. But really, if you think about it, now it makes sense why he said the whole drop and give me 50 because it's not only attributed to Kendrick,

but Rick Ross the weekend Metro Booman who are all under UMG which is why Drake actually keeps comparing him

to Michael Jackson when he said on one of his tracks the man I see in the mirror is actually my reflection or something like that talking about Michael Jackson like he says so much stuff

about Michael Jackson talking about being the Michael Jackson of hip hop right people just think it's because of analytical stats that he's putting up on billboard if you think about it

Michael Jackson bought the ATV catalog back in 1985 he not only acquired the rights to the Beatles but also to Elvis Bruce Springsteen Rolling Stones Sharon Little Richard amongst other

various artists so comes back to why Drake would keep comparing himself to Michael Jackson so anyways that's basically it I mean the full details never be released at the end of the day you can just say this as speculative which you know you wouldn't be wrong it's definitely speculative speculative but I wanted to put forth some type of facts some type of information and let y'all do of it which I will because at the end of the day I think the Joe Budden Larry Jackson interview was so, and I would play it, but

you know, it's Patreon stuff, so probably get taken down if I play it on Spotify. But that interview was so telling because he was literally asked that question to his face, being the owner of Gamma who signed these

artists because he used to be part of UMG, so don't get twisted. He still has ties under UMG too. It's not like he just left the company. And he just went into a story. on how Drake was the only one who believed in him when he was creating Gamma. Very interesting. That's the only reason I'm giving this whole conspiracy theory any light,

because at the end of day, this is just insane if it's true. And makes so much sense why people would team up to get that one man at the top making earnings off of everybody below him out the game. Makes sense why the Metro album consists of the weekend, consists of Kendrick consists of who else

I think future I don't think future is under UMG I don't think future is maybe he is I don't know I got looked at let me see

I think he's under another label but anyways it just makes a sense while all these artists are teaming up to get at Drake because they've probably

been holding this back for quite some time because mind you I know people be like oh two years is a long time why not just do it in 2022 I mean it takes

time to plot these type of maneuvers if you ever play i mean just the game of life in general takes time for things to to come to fruition and he only signed this monumental deal back in 2022 and now i think we're seeing the repercussions of it um so yeah yeah if you go to the uh two albums by future metro is uh republic records a division of umg recordings everything at the universal music group is seemingly all as far as a certain amount of proceeds is given back to Drake for the reasons I just stated so that being said click my link to my bio let me know one of my social medias do you think I'm just straight up tripping or do you think that I'm onto something well and Almighty I don't want to leave him out the real

almighty make sure to follow him on twitter but do you do you think we're tripping as drake fans pointing this out or do you think we're on to something with drake owning a percentage of every universal music group artists