Analytic Dreamz: Notorious Mass Effect - "JORDAN ADETUNJI - KEHLANI"

Episode Date: August 16, 2024

Linktree: https://linktr.ee/AnalyticJordan Adetunji's "Kehlani" Dominates TikTok Billboard Top 50In this segment, we dissect the meteoric rise of Jordan Adetunji's "Kehlani" to the top of the TikTok Billboard Top 50 chart. We explore the song's journey from initial debut to its eventual No. 1 position, examining the role of the Kehlani remix in propelling it to the top. Additionally, we analyze the song's performance on the Billboard Hot 100 and delve into the broader TikTok Billboard Top 50 landscape, highlighting other notable tracks and trends. Join us as we uncover the factors behind this viral sensation and its impact on the music industry.Privacy & Opt-Out: https://redcircle.com/privacy

Kalani by Jordan Adetungi. Now, when it comes to naming songs after women that you find to be particularly attractive, it seems to be a surefire way to get some type of engagement because it throws me back to when Jack Harlow put out Duolipa, where he famously said, trying to do more than a feature. and that was it and then it took off so um Jordan atotungi has a new track titled Kalani and the reason why we're covering this today is because it reached number one on the TikTok billboard top 50 charts dated back in of course today so when it comes to the overall TikTok charts I've said time and time again the major labels the government they're trying to

get rid of TikTok and I think it's simply because of the algorithm putting more and more power into the independence hands the major label the major machine is trying to mimic what TikTok does authentically in this algorithm and they fail every single time so that being said they're they're like throw the whole system away the government UMG do what you have to do but we try and make TikTok not relevant anymore. Like we don't want them to be relevant at all because they're taking away dollars from our marketing machine because now people see that the type of marketing that they can build up organically is something that we can.

I don't think foreign to kidding. It's something that we can't even duplicate because of the lack of algorithm-based content that we have on our own platform, talking about Spotify, Apple Music. Not really too many people, or not any music platform, can compete with the amount of marketing that you can garner from TikTok.

Just keep that in mind if you're independent artists. TikTok is really your best tool if you're putting out music. Now, for other lanes, I don't know. For making money, I don't know. But as far as it translating to other platforms where you can make money, TikTok is the best marketing platform

in the world for an independent. musician okay so now that I got the head out the way uh Jordan Atotungi reached number one on TikTok billboard top 50 and now because of that he debuted um what was it at oh he debuted having the 26 most play track in the world all from TikTok promotion and it's been on the charts for about seven weeks so you already know the song's been out for a while but now people are starting they pay more attention to it simply because of the machine that is TikTok. So seven weeks into the song's life cycle, it's the 26 most play track in the world debuted at 53.

So at first it was the 53rd most play track in the world. So it was already pretty popular. And then it blew up on TikTok and now look at it. It jumped a crazy amount of spots to get to the 26 most play track in the world. And then when it comes to. comes to the overall performance. I mean, there's a lot of comparisons made as far as like the tracks around it and statistically. But what people aren't accounting for is it being number one on TikTok billboard. That's one of the biggest marketing tools that you can use as an independent.

And speaking about that, because I know somebody's going to say, well, he's technically not an independent. Okay, well, at a tunji and his track, Kalan, is technically under 300 entertainment but it is an independent record label founded by Leo Conan now when you hear Leo Conan's name independent is gonna go out the window because you're probably gonna think well if one of the most highly influential people in the music industry is backing your project then you're technically not independent which you would be right if Universal Music and Warner didn't completely run the industry so as far as the Lee or conning started his own

It's similar to when I'm having a brain for it But what was I forget his name But it was the music Let me see UMG And

Dre let me see It was somebody I was thinking about I totally I totally forgot It wasn't it wasn't Lucian Grange It was somebody else Um I don't know why I have a brain

I just had a complete brain for it. But anyways, it was somebody else who was under UMG. And he had a lot of power within UMG. And he started his own group. And actually, let me do that. Sexy Red label under UMG. That would tell me all I need to know. Yeah, so sexy red is technically under.

Okay, it's not showing me. That's great. But, yeah, so powerful people in the industry sometimes get overthrown. by the overall board of that specific major label and now they want to have more creative control so they make their own label which technically they have all the knowledge but they still don't have the strings attached whereas if they were still connected to the main machine which was which is a universal music group a warner right via Atlantic so there's a reason why the granges lusian grange and the sun has currently the most percentage as far as market share in the world

It's because Lucian Grange is head of Universal and then his son is the head of Atlantic and it just happened like that deal. It just happened. I don't know how the government let that go through, but now they own like 36% of the entire music market share. So it's not as easy as just having somebody who has a lot of knowledge open and doors for you. You actually have to own certain labels in the scene.

So 300 is just not that. Basically, I say all that to say 300 entertainment is not that when it comes to the bigger labels in the world. So it's basically strictly off of the success that he's had, speaking about Aditungi, the success that he's had on the TikTok charts. And then of course, you know, one of the strategies that they've used simply for his track doing so well is they put out the speta version. They put out the slowed and reverb version. I mean, talk about the flak that French Montana got for doing the exact same thing. But I guess when you're successful, nobody cares.

So, yeah, Atatungi is definitely going to have a lot of success with this particular track, especially if it stays number one on the Billboard top 50 and just overall, as far as the billboard charts are considered, having the 26 most played track in the world. It's not too shabby. So with that being said, click my link tree in my bio. Let me know one of my social media is. Have you heard the track Kalani by Jordan Adetanji? And at the end of the day, do you think it's fire or trash?

Thank you.