Analytic Dreamz: Notorious Mass Effect - "JOYNER LUCAS - NOBODY CARES (SKEPTA DISS)"

Episode Date: July 16, 2025

Linktree: ⁠https://linktr.ee/Analytic⁠Become A Patron Of The Notorious Mass Effect Podcast For Additional Bonus Audio And Visual Content For All Things Nme! Join Our Patreon Here: ⁠https://ow.ly/oPsc50VBOuH⁠ Join Analytic Dreamz on the Notorious Mass Effect podcast for an in-depth segment reacting to Joyner Lucas’s “NOBODY CARES.” Analytic Dreamz dissects the raw lyricism, cinematic production, and emotional depth of this powerful track. Explore themes of resilience and societal critique as Analytic Dreamz unpacks Joyner’s storytelling and its cultural impact. Perfect for hip-hop enthusiasts and Joyner Lucas fans, this segment delivers expert analysis on the song’s narrative and musical elements. Tune in for a compelling breakdown of “NOBODY CARES” released in 2025.Privacy & Opt-Out: https://redcircle.com/privacy

Now when it comes to Jonah Lucas and ultimately releasing this disc track under an independent record label, safe to say that going at artists like Skepta, who I believe is under a major label, is indeed an uphill battle. But when it comes to that, Skepta does have a track titled Friendly Fire that came out under Sony Music Entertainment. More specifically, Epic Records. and even under that big smoke records. So there's a lot of hands in the pot for Skepta. For Joyner Lucas, not so much.

I would think from a PR perspective, Jordan Lucas may not get that much love because on a commercial side of things, if there's less hands in the pot, that makes it even harder to gain more exposure on your content, right? If you're not under a major label, then ultimately people are going to look at you and think, why should we listen to you

when they already been brainwashed and programmed by Sony, by UMG, by Warner, to listen to their artists, right? So, but that's said to the side. Now I just want to focus on the quality. What Jordan, Lucas, and Skepta have been given us as far as the back and forth. If you don't know, nobody

cares. It's targeting the UK rapper, Skepta. I mean, look what Arby Graham then started. But then, you know what I'm saying? I was like, damn, look at the state of hip hop. Like, what's going on? Drake said, the best lyricists are in the UK and now you have a whole cover art

of Jordan Lucas in the outfit designed by the UK flag so you have the UK flag on one side you have the American flag on the other I'm like what in the actual is going on right now you see what happens when Drake just says one thing

I mean you don't even want me to talk about the coverage of his abs when he posted his whole body on Instagram pause you know what I'm saying you guys see that's the problem now of course I didn't cover that because I don't care that much you know what I'm saying that's a whole man we're talking about and you know everybody you know depending on which way you swing you know I'm saying that's

that's for you you know what I'm saying maybe that is for you but for me everybody out here dissecting the abs talking about oh uh tell him what he got his abs done or something like that you know they're trying to quote side seven you know what they say um uh v12 is a fast one something like that he's talking about his uh abs getting sculpted right so when drake posted that picture which i'm not going to pull up because i don't care that much but it went crazy on the internet and just showcase to me that people really are in in tune with what Drake is saying no matter and what Drake is showing no matter what it is right so when Drake said all the UK artists is better than the US rappers we already knew that this was going to happen as Scepta is now rap battling

Joanna Lucas as if you don't know friendly fire the track that I just said earlier is out now on DSPs and that was the first track right join the Lucas response is right here nobody everybody cares i mean way to keep it blunt right one of the main things i do give as far as jordan lucas is that his penmanship is of a top tier status as far as putting words together as far as his discography sometimes when it comes to quality it does not result in a commercial success that you probably should get because of your top tier pen your way that you put words the way that you put words together at a top tier level sometimes the commercial sales just don't come along with it which you see it a lot with russ with drake big shan not some of all that their most popular tracks

are just melodic tracks then they're not the hard hitting um the time stamps for drake the uh the tracks from russ where he's getting very introspective on his latest album wild which is currently my favorite album album of the year where he's talking about how'd you do it like there's a track how you do it on wild which i think is one of the most introspective rap tracks of this year if not the best rap track just in general as far as from a lyrical perspective and of course everybody's loving the track from wild uh when you look at i think it's crazy it's either crazy or another one it's not crazy yeah it is crazy so crazy april 7th moving like those tracks are going off and that's not the heavy lyrical content obviously it's in there but it's not as

commercialized. So really, Jordan Lucas versus Skepta is not for regular hip hop fans. And I'm not trying to sound like a gatekeeper. I'm just saying that this is for people who really love spit us. People who

put bars together, people who not only flow over beats, but also have something to say because swag rapping is a thing. You could be saying absolutely nothing and ride that beat officially. You guys. But also, Ultimately, the main thing I want you to know is that with Jordan Lucas and when he's putting words together, he really strategically and surgically pinpoints certain aspects to go at his opponent.

I remember all the way back, and this a throwback for the real hip-hop fans, when Jonah Lucas and Toy Lane's went at it, that was a phenomenal back and forth. And then you realize that there's a way to have a rap battle and still be friends after. So when Jordan Lucas and Toy Lanes had that rap battle, it was multiple tracks, and they was giving more. bars to each other. They was going so hard at each other. It was like, hold up. I feel like Kendrick right now. Are y'all still keeping it a friendly fade? But ultimately, they were because they ended up collaborating

on a track after that battle. So really, it's just for the sport of rap. I think the same thing is happening with Jonah Lucas and Skepter. I wouldn't be surprised if, after all this is said and done, Skeptor sends his bars towards Joyner. Jorner sends

bars towards Skeptor. I wouldn't be surprised if they have a track out together in a foreseeable future. And you know what's so funny is that Jordan Lucas kind of says that in this track because I've listened to this, obviously. But I don't want to play it because I want to get copyrighted. I don't think it...

I don't know if... Because it's on an independent label, I don't know how that works. I don't think I would get copyrighted because I think they, you know, look at this like publicity. But ultimately, you never know. These artists are sensitive. So let me see.

So right here. All right. So Jonah Lucas says at the 30-second mark If you want a feature, just say it. And then he says right here, but you got to pay me for it. Ultimately, I think that's what's happening right now. I think when you look at this, it's a great back and forth for the sport of hip hop. But at the end of the day, I don't think there's anything real as far as Skepta actually hating Joanna Lucas or Jonah Lucas actually hating Skeptor.

I just think their careers are at a point where I think this ultimately benefits Joyner a lot more because Skepta is under a major label. If you don't know, major labels have a lot more marketing power to put behind artists, no matter what independent artists say, that market share tells us different. Independent artists are like, hey, you could do it yourself, which you can. That goes back to the whole success. It's subjective, but that's a whole other subject. Objectively speaking, others as far as independent labels and indie rappers, they have a whopping 6% of the entire music market share.

and so let me show you this right quick so as you can see right here the the entire music market share UMG analytic dreams video on Spotify to see the video along with the audio as you can see right here I'm just making a quick point UMG has 60% Warner has 21% Sony has 13% and the others which is the smaller labels which the label that Joanna Lucas is under that would be considered an independent label as let me get their name again So when it comes to 29 music group distributed by Tully, which I already talked about as far as that being an independent label, that would fall under others. So that and then the rappers who are just strictly independent, just releasing on tune core, just whenever they feel like it, that all that cultivates into 6%. And you come to realize, I'm not going to say there's not a lot of music artists or there's not a lot of musicians, but there's not a lot of musicians under major labels putting out a lot of music. When it comes to others, it's a complete opposite.

Music is coming out at a breakneck speed to the point where if you're independent, you're just throwing out tracks hoping what sticks. So when the 6% is not to discourage you, it's just a showcase when it comes to the charts, when it comes to the top 100, you can catch a hit as far as in the top 90 or the top 80. Like what Jello did, he caught a hit. He caught a hit with Tweaker and then ultimately signed to a major label because guess what? Now you can get Glorilla on your next track. Now you can have more marketing power put out behind your music.

So now when Jello signs to Def Jam recordings, the division of UMG recordings, which going back to the market share has 60% of the market share, it's safe to say that they know what they're doing compared to independent artists who have a whopping 6%. So it's not impossible. It's just very hard to do. So I think ultimately, Jordan Lucas will get more publicity. to the ad of this than skepta and i think it's great that even skeptor responded because he even said that jrna lucas wasn't on his level to respond to him but he did put out the first disc track which was

friendly fire so i can't wait to see what this rap battle goes as far as the conclusion of it i will say that i think it's a joina lucas tory lane's type of rap battle ultimately i think it's a friendly fade and i think they're going to keep it that way and at the end of the day um i wouldn't be surprised if we see a jrna lucas skeptic track in the future so with that being said click my link true in my bio Let me know on one of my social media is. What do you think about Jordan Lucas track? Nobody cares. And at the end of the day, who do you think will come out with the better bars?

Skepta or Jordan Lucas?