Analytic Dreamz: Notorious Mass Effect - "JUSTIN BIEBER - SWAG"

Episode Date: July 11, 2025

Linktree: ⁠⁠https://linktr.ee/Analytic⁠⁠Become A Patron Of The Notorious Mass Effect Podcast For Additional Bonus Audio And Visual Content For All Things Nme! Join Our Patreon Here: ⁠⁠https://ow.ly/oPsc50VBOuH⁠⁠In this Notorious Mass Effect segment, Analytic Dreamz dives into Justin Bieber’s 2025 album Swag, confirmed via billboards in Reykjavik, Los Angeles, and Times Square. Set for release on July 11, 2025, under Def Jam, the 20-track project follows Justice (2021) and reflects Bieber’s life as a new father. Analytic Dreamz explores collaborations with Gunna, Sexyy Red, and others, Iceland recording sessions, and the SKYLRK brand launch. Get insights on the $200M catalog sale and social media buzz in this detailed segment with Analytic Dreamz.Privacy & Opt-Out: https://redcircle.com/privacy

Now, of course, Bieber Velley, aka Justin Bieber, went to Instagram to post a lot of cryptic messages, whether we have the HQ billboard images, and then we have personal family photos with Haley and their baby, analytic dreams video on Spotify to see the video along with the audio, because of course, there's been a lot of references, there's a lot of building narratives and anticipation for this now, what seemingly is going to be an entire project titled Swag. Now, of course, it could just be a track, but if you do not know,

Justin Bieber hasn't put out an album since 2021. Ladies and gentlemen, Justin Bieber has not put out an album, an entire project, since 2021. So with that being said, his last album did sell 159 000 units first week but it's an interesting trend with justin beber which is why i think this break happened 2010 with my world 2.0 which everybody knows as far as back in 2009 it in captivating all of the youth back when that came out had around 283 000 first week

then he had under the mistletoe which was in 2011 that sold 2003 000 that sold 2003 000 first week then he had under the mistletoe which was in 2011. That sold 210,000 first week. So a little bit of a dip from 2010 to 2011. But then he came back in 2012 with his album Believe and that sold a whopping 374,000 first week. Three years later, of course, the album that has solidified his status, his status in a music game is one of the most iconic artist ever as far as him putting up 522,000 units first week with his album purpose his most popular album to date as far as first week sales now of course when it comes to singles a lot of people know him for for a baby that's diamond certified of course uh hits like sorry hits like stay with the kidleroy when it comes to the grimmies he's a two-time Grammy winner i mean there's a lot of

things we can get into justin bieber i mean did you know that he had the most streamed track and he also has the most streamed album on spotify as far as the record in one week in the most simultaneous tracks on billboard hot 100 by a solo artist safe to say justin bier is a big deal outside of his projects i just want to let you know that he hasn't put out an album since 2021 ladies and gentlemen it is 2025 and safe to say the landscape of music is showing that a lot of different genres are being played to the point where we have a K-pop album that I've been covering extensively as far as on this podcast that's currently the third most played project in the world talking about K-pop Demon Hunter soundtrack.

So when it comes to Justin Bieber, I'm looking at the overall analytics and I'm thinking to myself, will he debut at number one because it was a huge drop-off? You've realized I haven't even talked about 2020 and 2021. So after his most successful album as far as purpose back in 2015, you come to realize changes in 2020 had a first week sale of 231,000, a huge drop off. And it was a five-year wait. What in the world? Jesse Bieber probably looking at his phone like, I thought y'all say y'all love me.

Y'all out here talking about baby, baby 30 times, 30 million trillion times over. And here we are in 2020, a five-year hiatus. and we dropped by over 200,000 in first week sales. You guys. See, that's the problem. And then not only that, but then to follow that up the next year, because you probably think it to himself, you're like, hold up, man,

let me give them something else because maybe they just wasn't gravitating towards the music. So as far as changes, he doubled back. He was like, y'all don't like that. Here's another one. He gave us justice in 2021, a back-to-back release. He hasn't done that since his trip. run as far as my world under the mistletoe and believe as far as back-to-back years with him

dropping a project he dropped justice and don't you know justice ended up being his lowest first week sales ever well 154 000 well 159 000 depending on who you ask so when it comes to that Justin Bieber is obviously not hurting for a hit having a diamond record in general is already enough to feed your family and then some Justin Bieber has multiple of those. So now, if you're looking at Justin Bieber from an analytical standpoint, Morgan Wallen is currently running the charts as far as having the most played project in the world with his album titled, I'm the Problem.

But the problem with that is, are you going to be able to surpass his 170,000 mark that he keeps putting up time and time again? It is July 10th, 2025, and Morgan Wallen has had the number one project in the world since May. 16th i mean you've had benson boom come out you've had lord come out uh caro g they thought she was gonna get the number one album at some point um a lot of these artists who are putting out albums and have huge fan bases mind you because the reason i cover analytics is really just to give you a gauge on consumption uh as far as the artists the superstars being compared because it puts into perspective on who is the most dominant currently now of course all time justin bea with discography washes all of these artists as far as

analytically we're talking about currently who's currently high that's why i go over the charts just to let you know consumption but i say all the time when it comes to say and people who've listened to the podcast you already know what i'm about to say but i have to keep beating this point home because i cover the chart so much that i have to reiterate this statement every time just because you sell a lot does not mean you make high quality and just because you don't sell a lot is not mean you're making utter garbage. The two don't correlate. Sometimes it does. Most times it does not. There's a lot of people behind these artists corner that once you get into the music industry, you come to realize if you don't have so and so in your corner, you're just not going to do the numbers that these

artists who have that backing do. Now, of course, you do have to be talented to a certain level, but once that machine gets behind you, there's a reason why independent labels and independent artists have a whopping 8% of the music market share. You and, you and, M.G. has 60%. Warner Music Group has 17%. Sony Music Entertainment has 15%. Others, which is smaller labels and independents combined, have 8% of the market. Now, why is that? That's because if you have a machine behind you, it's like a puzzle, right? If you have a major machine behind you, you need a hundred puzzle pieces to be put together. A major machine takes away 60 of those. If you're independent you got to put that whole puzzle piece together by yourself and of course it's possible we've

seen it happen before and then the marketing machine gets behind it but at some point to get to the heights to get 100% of that puzzle complete which is like number one in the world you have to have a major label russ currently is the only artist who's an independent that has an album in the top 10 because wild currently is the eighth most play project in the world and that's under tune core. which is probably helping that overall market share as far as independent. Well, it's probably helping the overall market share as far as the 8%, right? It's 8% and one of the artists actually have a top 10 album. It should showcase how rare that is for an independent to have that much success, right?

Every other artist in the top 25 as far as the most played projects is under a major label. So, that being said, the reason why I say that is because obviously Justin Bieber is under a major label. Now with him putting out this album, it's going to say a lot because he's been going through some interesting social media antics as far as from a public perspective. The way that the public's been going at him, the way that they've claimed he's been acting with his wife is none of my business. But as far as, you know, music wise, I wonder if he's going to put that into his album swag because you never know how people are going to. to be receptive to you saying certain things if a certain divorce or breakup happens, right? Because I don't think it will, but you know, a lot of people enjoy the music more when they know the artist is living that life, right? That's why it's very toxic. It's why a lot of your favorite

artists you want to break up or whatever because now they're incentivized to give you the greatest R&B or rap music ever because now they've been heartbroken or now they've just been broken in any type of way and they can put it into the music. So with Justin Bieber, and his wife haley beaver and his son being all that throughout the covers i think it's going to be more of a family album which is completely different to the way that the media which goes back to how media can cover you and make you look in a certain uh make you look a certain way um the way that the family proponent is pushed in this marketing strategy i'm not going to say an album titled swag is going to be the most introspective but it could be like we haven't heard it yet maybe he titled the album swag and everything about it

is wholesome, right? So with that being said, some of the reported collaborators as far as Justin Bieber being in both Iceland and Los Angeles during April 2025 is a rumor, so take with a grain of salt.

But DJ Tay James, long-time DJ, Harve, which is a musical director, Carter Lane, which is a Siza collaborator, which technically have Sizz is on tour and you have somebody who collaborated with Siza um well actually I don't know because I don't know how deep I don't know how deep card of lane is into the Siza hive or not Siza Hive but into the Siza workshop as far as helping her out with certain deliveries of verses but cash Cobain gunna sexy red is rumored uh Eddie Benjamin australian artist uh secu

i don't even know i said that a UK singer songwriter and these are all alleged uh Dylan wiggins producer of I Wish You Roses by Calli Uches and Die for You by the Weekend and then other lesson on artists. But just know, this list came from his retreat to Iceland this year in April. It was jam sessions hosted by Bieber at both Iceland and Los Angeles. So it's a lot of things that have been happening in the past, right? A lot of things to get into when you talk about Gunna, when you talk about Justin Bieber. But the reason why I just misspoke and say Gunna is because we're going to continue

this conversation with me covering the supposed track from justin beber which is him featuring gunna and maybe even sexy red so we're going to get into that coverage right now and we're going to continue into that in the next segment