Analytic Dreamz: Notorious Mass Effect - "KANYE WEST VS CANCEL CULUTRE"
Episode Date: March 12, 2024Linktree: https://linktr.ee/AnalyticNotorious Mass Effect: Kanye West's Survival StrategyThis segment dives deep into Kanye West's recent claims of overcoming cancel culture and the strategies... he used to navigate controversy.We'll dissect:Kanye's perspective on surviving through public scrutiny.The success of his album "Vultures Vol. 1" and its impact on his career.How his business ventures, including the controversial Super Bowl ad, influenced his financial standing.Kanye's approach to addressing past comments and his plans for the future.A critical look at the music industry and how Kanye challenges the status quo.Join Analytic Dreamz as we analyze Kanye West's unconventional path and its impact on his career trajectory.Privacy & Opt-Out: https://redcircle.com/privacy
Transcript
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Go ahead with all that.
Do you take back any of the anti-Semitic stuff you might have said?
Black people can't be anti-Semitic, we are Jew.
You understand?
We are Jew.
So cool, so cool about, until you do your facts, until you really do the facts with the fake
indoctrination that you're pulling to the schools and all that, you know what I'm saying,
we're not following y'all rules.
I mean just like calling death con on Jews and that's like, do you take back any of that sort of
more extreme stuff you said?
You know what?
For all the kids that love me, all the Jewish kids and love me, I'm sorry if y'all
had to hear a grown-up conversation with us all right so when getting into mr west obviously
there's a lot of contracting and contradictory um occurring throughout his statements but one thing is consistent
his marketing team is doing all they can to combat the big machine
jean aka the major labels as if you don't know kanya west is currently independent and he put out an album
titled vultures one completely under y zy which is his own brand and make sure that's correct
yeah y zy which is of course easy everybody knows but the reason i bring that up is because now
he has 100% ownership of his Voters 1 album that he did in collaboration with Tye Dollar Sign.
But the sample clearance, the hoops that he has to jump through as far as touring,
as far as a lot of the publications that he cannot be on because of the blacklisting,
done because of his words saying things like this right here.
Wes,
account over an anti-Semitic tweet that he posted on Saturday.
In a since-removed tweet,
Wes said he was going DeathCon 3 on Jewish people.
He added, quote,
You guys have toyed with me and try to backball anyone,
whoever opposes your agenda.
So this is coming after his Instagram account was also restricted for...
So everybody.
heard that saw that and guess what now they are reacting in a fashion that I think is well
deserved so my personal opinion is if you say things like DefCon 3 not knowing the
meaning behind it I mean actually let's look up the actual definition of DefCon 3
because I don't think people really realize what Kanye West is saying and then he'll act
like oh they're doing this because i'm black the conflating of i think that's the right word the conflation
conflating two issues into all of this backlash being because you're black even though you said
let's go defecon three on the jewish community which i looked up the definition is the defense readiness
condition used by the United States armed forces represents an increase in force readiness
above that of normal readiness it is often seen as a standby alert and is the highest level of alert
during peacetime so after he said that and he you know of course deservedly got blackballed
He had his album go through a tumultuous time and being taken down, put back up, taken down again.
Because if you don't know, Usher also released the album around that same time.
No, actually that same day.
And he previously was just on the Super Bowl.
And who also made a Super Bowl appearance, Kanye West.
I mean, he was doing everything he can't, he could to combat the major label.
All the big machines and major labels wanted Usher to have that number one.
as far as first week album sales because of them propping him up and not only ads,
uh,
billboards,
but he was literally the headliner,
the headline performer at the Super Bowl.
So everybody and the mama was on this man's side.
And Kanye West,
who put out an album that same day as him,
came out at his own marketing machine,
which is the Super Bowl.
and put out this fake Super Bowl commercial.
Well, to this day, I don't know where this aired,
but everybody swears that Kanye West Super Bowl commercial
happened during the Super Bowl game.
But if you don't know what it actually looked like,
also, Analytic Dreams video on Spotify
to see the video along with the audio.
But this is what the commercial actually looked like right here.
Commercial, but the idea is,
I want you to go to EZ.com, Y, E, E, Z, Y, E, E,
Why.com and I'm right there at the bottom of the screen and I got some shoes and that's it.
So of course, he's meeting the pioneer as far as the Super Bowl marketing head artist at his own machine and basically putting out his own Super Bowl commercial.
Because basically if you don't know, the whole tool of being a.
Super Bowl performer is you don't get paid, but all type of promotion is had via eyes.
And then it converts into streaming sales, which it does with every single musician.
Obviously for Usher, the album that he just put out may not get as many streams because
that's not the nostalgic feel that people was going for.
People was going for tracks like, yeah, burn, well, let it burn.
I forget it was called.
But basically all the iconic tracks from Usher that was played at the.
Super Bowl. Those get like a huge boost and streaming sales. But as far as the album that he just put out, they was also listening to that, which was impacted by the label that he was on, basically trying to get him a number one because every musician's price as far as promotion, booking, information, all of that goes up whenever you have a number one album. So Usher, who put out an album under mega slash gamma. I don't even know what that is.
Oh, I think he said he was independent and then named like a bunch of people who's ahead of the major labels.
Usher is, you know, he's definitely a veteran when it comes to marketing PR games.
But Kanye West actually being independent was going against a huge machine.
And so he put out the Super Bowl commercial at the same time that it was supposed to be a big push for Usher.
But you have to stay with me because I have a lot of tidbits, a lot of soundbites that ties back into Kanye West versus cancel culture.
If you think for one second that the major labels wanted Kanye West to have a number one, which as you can see right here he ended up doing, after many attempts to literally take the album off DSPs, which I don't think was a marketing play.
I think it was actually trying to take the album down at this point.
And for him to still have so many sales off of that commercial that just shows you during quote unquote the Super Bowl, which I just think he put up.
out on social media during the Super Bowl.
I don't think it actually aired because I can't find anybody to be like, oh, yeah, that happened.
I saw that while the game was going.
Usually it was just like I'll see it on social media and that was it.
So that commercial leading to obviously the sales you see right here as far as the Yeezy reports.
And that's not even it.
Like you could say Kanye West is making up his own numbers or whatever, but it's even backed up by chart data, billboard.
I mean, Voters, volume one reached number one.
on streaming services and during the Super Bowl after the ad was played and I don't know what the
time length was it as far as or the timeline as far as garnering this income but basically
19 million in merch sales preventing what they say bankruptcy but I think every
rich person says that just so they don't have to pay taxes but what anyways so 19
million and merch sales based off of well was the result off of the Super Bowl ad i think the marketing team for
kanya west has done a tremendous job and combating the cancel culture that's why i'm bringing it up the
main point is conya was versus cancel culture is a real thing even though you could say oh kanya west is a
a billionaire so 19 million is nothing is nothing to him first off 19 million is a lot to anybody
i mean i think riana literally i mean if you look it up riana literally just did a performance for
nine million and she never performs because it was some birthday party i think let me see yeah riana
literally came out of retirement for like some overseas performance yeah nine million to perform
at an Indian business tycoon tycoon say I don't even know if that's a slur or whatever and then a Nate and Bonnie's wedding a wedding hold up let me bring this up so y'all can see the source so you can look this up for yourself right I don't just make stuff up like this up um Rihanna literally just received nine million and you could argue not even argue I think she is a billionaire like so 19 million is a lot I mean Rihanna's coming at a retirement for nine million to perform
There's a lot of things that will be done for 19 million to put that in perspective.
So anyways, going back to Kanye West.
So all of that was a success.
Voters reached number one.
Yeezy Super Bowl ad, well, comes into, and as a result of that Super Bowl ad,
the results are 19 million in merch sales.
So Kanye West is back again.
basically talking about how the people have spoken if you can't see in the top right and he also
promotes easy.com again and you're probably wondering why not just pull up his Instagram since it's
obviously from his Instagram right why not just pull up the post itself well if you go to his
Instagram there's literally one post and I don't know what this is is this the track
talking slash once again okay so you just showcasing the music video from um the the the
track with his daughter titled talking so that's the only post up there so that's why i'm using this
because obviously he took it down but um one of the things that was alarming because i have so
many tidbits to get into because connie was versus cancel culture is probably at this point
the realest indication and no it's the realest depiction of what would happen in the real world if the
biggest musician try to go against music labels in a very egregious fashion because everybody
loves to say oh, Drake can just go independent and change up the whole music industry, which is
actually true. But the relationships that you keep while going independent will help you
pull a usher where he says he's independent, but then in the same interview, this was
in Shannon Sharpe's interview basically he said he was in the independent he was he
said he was independent and then the same breath named like three or four people that
literally runs the music industry helping him distribute his album right so with Kanye
was burning and I mean straight up just eviscerating all relationships that he had
and his transition into becoming independent as
a very distinct difference versus somebody like a Drake or usher going independent because they most likely at this point in time we could probably say that they're not going to go on this tirade like Kanye West and so they would keep their relationships which will make them have the powerful connections that you still need to have certain promotion Kanye West I think is the most organic sample size
of what no the the most organic experiment like real lifetime experiment on what it
would look like to be the biggest musician in the world go completely independent not have your
connects that still makes you you know part of the late part of the industry so now you
burns all your connects you're completely independent put out an album and see how
it does against other major label artists and Kanye West has showed that it is
possible if you have the organic fan base that took him decades to build up you is still possible to
compete with the major label because i think he sold if i was see if i could find it i think he sold
around 200 000 first week i think that was like way off hold up because vultures won first week
one of the more successful rap debuts because of the first number one independent album of the decade
so first independent artist to ever go number one in a decade I say all the time
independent artists can't really compete with major label artists basically because of one
behind-the-scenes games are going to be played because instead of give you
you that look on the radio they're going to give it to somebody else who's fronting them even though i'm
not accusing radio stations of paola let's just say they may be incentivized to promote a certain
artist that may in turn get them actual promotion from that major label whenever uh it comes to it
down the road because if you have a hundred percent creative control what incentive does the major
label have to just let your music shine and they get none of the uh proceeds so they have to make
it look like the only way you could become a Drake or Jay-Z or Rihanna is to use us as a tool which in turn
gives them the one up because they give you that advance always but then at the end of the day in the
long term they're going to make more over time so with you keeping a hundred percent
profits creative control you're never going to compete with a major
label artists. It took a Kanye West who is literally arguably the greatest of all time when it
comes to music creation to have the first number one album as an independent artist. Well,
the first number one in first week sales album as an independent artist. So also Carnival is
the high his highest charting single in 15 years. People literally said Kanye West,
topping the charts is over because of him quote unquote being blacklisted which technically he is blacklisted
and carnival i think i have an actual chart that i go to for this i know my conier fans is probably like
loving this segment because usually i don't get into conier west like this because i don't really like unless
he's dropping music i'm not covering this man because he he definitely has a lot of things it's just like off with him like literally so
um i'm trying to find it i don't know why it's not pulling up knowing i have it okay here you go okay so
we have the top three okay and then i'm trying to get into the actual list the billboard hot 100
official singles let me see if you chart okay number nine which it peaked at number nine i guess
and it's been at uh it's been on the charts for 13 weeks at this point is that what they said uh longest
let me see what's that was it oh last week okay last week it was 13 i was like 13 weeks okay so it peaked at
number nine and it's been on the charts for about three weeks and let's just say he's surrounded
by a lot of musicians on major labels even though i like these artists still have to call them out
Ariana Grande's, Sonto Major Label.
Duolipa,
Sonto a major label, Noah, Canaan.
I mean, we ain't even talking about hip-hop artists at this point,
as far as him competing.
Beyonce, obviously, is on a major label.
Teddy Swims.
I don't even know who that is.
But he has the number two track in the world currently.
It's just one of those things where you look at it
and you realize the type of numbers that Kanye West is putting up
as not normal because independent artists
are never supposed to compete with major label artists.
It's a reason why you see popular major label artists try to act like they can go independent
and then they never reached the charts again.
Or at least, let alone the top 10, they never reached the top 50 again.
A win for an independent artist is probably cracking the top 200.
And I kid you not.
Like that's literally the limit scale as far as how hot a independent artist is.
Why do you think everybody wanted to sign Central C a year or two ago?
because he was actually putting up numbers in a way the independent artists aren't supposed to.
And was he ever putting up top 50 tracks or singles?
Of course not.
But at this point in time, everybody is going to look at that and say, oh, well, if he can do it, I can do it too, which it's just not feasible.
Let me see.
Okay.
So I had another one.
I have like multiple charts.
I look at just a cross-reference.
And then the overall song streams, I think this is, yeah, okay, it is number two, has Kanye West's entire dollar sign Carnival with 23 million streams.
And then usually it has like how much they've made and stuff, but it doesn't have that right now.
But anyways, so the overall song streams, Carnivalist, is number two, only to Beyonce's Texas Hold'em.
So as far as the charts, obviously Kanye West is at number nine.
but like I just told you the charts are major label games so they're playing all type of tricks and whatever
whatever tactics they can employ to to lower Kanye West's status but overall the song is number two as far as streams
so and even in the market share others is 11% while a universal music group Warner well universal music
group is at 30% Sony is at 38% and this is all major labels care about right here market share
Sony has 38% in the market right now universal music group has 30% in the market
Warner has 21% of the market and others has 11% in the market so that 11% is probably for all the other
independent artists putting out music on distro just all type of platforms that that that
I get what the other one is.
Is it empire?
I forget the other one.
Anyways, I don't call myself analytic dreams for no reason.
I really be breaking down these numbers and be trying to understand what in the world is going on.
Because I feel like Dark Rivers sometimes.
Like, people got to see what's going on.
Like, these rappers be straight up lying to you.
Like, they are not out here performing like you would think they are.
So, anyways, talking about performing.
Hopefully I don't get flagged for this on Spotify because I'm trying to make a point.
that's not endorsing this individual but we do have to bring up adolf hitler because this is
ridiculous now i want you all to look at this we're going to have a side by side just so y'all
think i'm making this up let me bring this up first okay so this is connie west's his twitter
account of course right let me bring this down okay this is conya west's his twitter account
and i'm just going to put some to the side of it and y'all y'all let me know if i'm tripping
right i'm just going to put something to the side of it y'all let me know if i'm tripping you know
You know, life is not a solo project.
And I believe that being the single rich as black man in the world cannot secure your position in order to move people.
A king needs an army.
And it became an army.
It was like, yo, tie is with me through.
He came to my party.
All right.
So from my people who's over at Analytic Dreams video on Spotify to see the video along with the audio,
y'all seen the comparison I just made.
All I got to say is, y'all let me know if I'm tripping or not.
But I think his marketing team purposely use this filter, use this type of,
image imagery to perpetuate a certain person let's just say that in mimic and show inspiration
obviously you can say oh i mean back in the day all the footage looked like that
but you know what coney was being attached to and you know good and dang well in 2024 there's no
excuse for any footage to be looking like that so you know what he's trying to do so anyways um
it was other stuff I was trying to get to
like when I said we was going to get
into Kanye West versus Cancel culture
I was being dead serious because this
is probably the biggest
oh here we go
okay I have another sound bite
this is Kanye West talking about him versus
Adidas I believe
yeah
that's super loud
hold up I'll turn this down
okay let's let's try this again
not only are they putting out fake colorways
that are non-approved
They're suing me.
He's talking about Adidas.
$250 million.
Okay, and then it just plays, you know,
it goes back into whatever.
But anyways, so Kanye West basically said
Adidas is suing him for $200-some million.
So I lost my trade, I thought.
Oh, yeah.
Okay, so the Jewish thing is the biggest reason
why Kanye West is going through all this.
It's not because he's black.
It's not because he's like, oh, empowering independent artists.
It's none of that.
It's because he's literally going against the Jewish community as a whole to the point where I think people forgot about this, too.
I think I had to search this one up.
But Kanye West apologizes, and he did it in a very distinct way.
Like, it wasn't like a, I don't think it was a real apology because the way he put this up.
Yeah, here we go.
This is from a shout out to say cheese.
This from say cheese right here.
So as you can see, Kanye West apologizes to the Jewish community saying,
and this is all the way back in December.
So this is way before he even started to, to, I'm not going to say market his album,
but this is way before that album came.
He apologized to the Jewish community saying,
I deeply regret any pain I may have caused.
Now, why in the world is he using this font?
Look, so like somebody, I'm glad fans are starting to see through this
because somebody at the bottom says,
trying to make sure he has that.
support being he trying to put out some music i get it see i love that fans are more educated
nowadays on the on the industry side of things because he's not just coming out because he's sorry
for saying defcon three he's sorry that he uh got caught and got punished he's sorry that he's lost
millions upon millions with that comment he's not sorry about the pain that he caused
he is regretful and sorry because of the pain that it's caused him.
So anyways, shout to say cheese for that.
That's probably one of my favorite hip-hop platforms besides like academics, of course.
But anyways, what else?
So Kanye West versus cancel culture is still going to this day.
I don't think it's ever going to stop because the imagery that he uses, the things that he says regarding the Jewish community.
it's a real deeper conversation to be had because even though he faces all these challenges like talking about the long partnership with the deed is independent releases you know uh stuff being used as a tactic against him as far as like people in the industry no no i'm people machines at this point in the industry having lifelong experience because these major labels never go away it just replaces the head right so these corporations corporations
that's going to be around for forever is using these 100 plus years of experience to go against this man.
And he's still having somewhat a financial success when it comes to his independent release and its merch sales.
So I would say ultimately, Kanye West versus cancel culture is one of the more iconic depictions we've ever had of what would happen to a very popular artist going against.
machines and going against everything that would be considered safe.
So him going out on the limb saying all these things about the Jewish community,
very offensive comments I might add makes the whole Kanye West versus cancel culture
culminate into a very unconventional approach.
a lot of self-promotion, but at the end of the day, you still can't neglect the fact that it's
still to this day having and resonating with a significant portion of his audience, which led
him to have these sales as far as album going number one and all of these yeasies selling
out basically having 19 million as far as a profit.
So, I mean, at the end of the day, my personal thoughts on it is that Kanye West definitely needs a resurgence as far as apology is considered.
Like, at least he apologized.
You know, a lot of artists don't even apologize.
So I would say at least he apologized.
But then, because of his apologies being very contradictory of his actions,
The second part of that is actually going to this whole year showcasing how much you've changed and how much you actually are not against the Jewish community.
And comparing yourself to Adolf Hitler is not helping the imagery at all.
So these unconventional marketing strategies including the Super Bowl ad, even though it might be successful, you cannot keep going against the Jewish community and thinking that they are not going to.
end up actually making you bankrupt.
Like forget lying that you're bankrupt to not pay taxes.
They're going to actually make you go bankrupt and successfully end up canceling you
if you keep trying to act against them as a whole community, if that makes sense.
So I think he needs to stop with the words and show a lot of action this whole year.
And I think that means that he would have to probably swallow his pride and ego.
But at the end of the day, I just wanted to cover this.
Kanye West versus cancel culture.
I think a lot of people
was wondering,
like I got a lot of questions
about Kanye West.
And I post
Kanye West sometimes
to my social media
but I'm not going to lie to you.
I one time,
one time,
like last year
when he was going on
like the Alex Jones stuff,
I posted a Kanye West video
and I got the weirdest
message ever.
It was like,
oh, if you post him again,
it didn't say Shadow Band
necessarily,
but it,
said we're not going to show you and recommended in non-followers feeds basically all the type of
stuff to basically let you know shadow band so yeah do have that what you will it was there was
very unique messaging that came with Kanye West doing what he was doing and it made sense so
at this point in time I think the only way for him to go on the apology tour is
with action not words so um but at the end of days it's conya west vultures went number one first number one
album for an independent artist in like the past decade plus so he's probably just going to still
think that he's bigger than the culture when it comes to them trying to cancel him so that being said
click my link tree in my bio let me know one of my social medias what do you necessarily think
about conya west versus wait what
do you personally think about Kanye West versus cancel culture and also how do you think
Kanye West can come back from him being quote unquote canceled?
