Analytic Dreamz: Notorious Mass Effect - "KEHLANI - FOLDED"

Starting point is 00:00:03 When it comes to Omar, that specific name after looking up Camacho and realizing I've covered him for his specific track 2 plus 2, which currently is still the ninth most played track in Mexico. But with that out the way, obviously we're getting into his latest track titled 3am with Jimmy Guzman. But before we get into the rest of that specific track, I did want to talk about the overall cultural aspect of the Omar name, right? because there's a lot of different Mexican artists with the name Omar before it. So here I am, ignorantly thinking maybe that's just the trend in Mexican music, sort of like the little trend is in hip hop. But lo and behold, because of some little research, you know what I'm saying? Omar, I came to found out it is a Mexican cultural, cultural type of name of Arabic origin, meaning flourish. or long-lived and it enters spanish speaking regions during the moorish rule of spain of spain from 712 to year 1492

Starting point is 00:01:14 don't tell don't let nobody ever tell you that you don't learn random fun facts over here notorious mass effects so with that being said you know there's a lot of different mexican artists with omar in front of it but now you know why so it's not like the little train in hip-hop Omar is more traditionally, more traditionally a part of the culture as far as the historical and cultural roots compared to little, which is just like overall prefix for a lot of different names in hip hop. So it's a huge difference. But anyways, with that being said, the reason why I bring that trap element and the hip hop element up when in talking about names in front of artist stage name is because of the influence of trap in Omar Camacho's music to the point where 3 a.m. also implements this as this is obviously regga tone with trap elements so now when you come into this landscape of being able to blend the genres seamlessly to the point where a lot of people are

Starting point is 00:02:12 gravitating towards it you start to realize why it's growing and getting a lot of traction in the latin music circle so if you don't know this specific track as far as 3 a.m this was released july 31st and of course it grew legs and started to climb up the charts in Mexico specifically, as I just said, that's the 24th most played track in Mexico. But that's not the only thing. As when it comes to Omar Camacho, there was something else I was wanting to get into. So it's very interesting how he has specific tracks climbing the charts. But yet, when I look at his release strategy as far as the backing, right? it just says Lumbrae music so with that being said I wanted to look that out let me see music label so it makes me think that he's

Starting point is 00:03:05 independent if he's doing all of this independent that's a huge feat especially for independent acts because if you don't know as far as overall globally it's the lowest has ever been as far as independent acts and small subsidiary because UMG has 60% of the entire music market share Warner Music Group has 20% of the entire music market share. Sony has 19% and then the others, which is smaller labels and independent acts, all add up to a whopping 2% in the entire music industry. So now looking at that and realizing that Omar is technically under Lumbry music that was founded in 2019 by Ramon Ruiz and Alex Guerrera.

Starting point is 00:03:50 yeah guerrera i think that's how he said and it's a los angeles based independent label specializing in regional mexican music you're starting to see a lot of these specialization type of names attached to a warner umg a warn and sony as sometimes you see a sony latin a umg latin a latin a warner latin like those whole teams that's now branching out of the normal genres that you would see percolating throughout the charts and now starting to go to latin artists for the simple fact that they are really impactivate and captivating the masses in a way that we haven't seen before and to add on to that point august 23rd as far as future chart predictions has the first track that i've seen you know besides the bad bunny percolating in the top 60 as you have nathanel cano and gbito balestei with their

Starting point is 00:04:46 track purlas negroes which i believe is uh translates to black pearls because i remember i covered that track so what that being said specifically you come to show you come to realize that they are making a massive impact in 2025 and it goes to show the evolution of technology because now people who otherwise wouldn't have had the capabilities technologically speaking to listen to these artists now they can so the palette has been expanded to the point where now they're listening to an omar camacho on a regular basis now they're listening to a not the nail cane on a regular basis not they're listening to a jenny from black pink on a regular occasion like it's really something of a new regime as far as the competitive landscape in the music industry so that's why over here at notorious mass effect

Starting point is 00:05:34 we get into a lot of different genres to showcase overall everybody is competing with one another and who's actually notoriously impacting the masses so that being said with omar comacho and his track 3 a.m. being the 24th most played track in Mexico and obviously his best performing track still as far as the two plus two track with Victor Mandevo make sure to check that out is out now on all DSPs and with that being said click my link tree in my bio let me know one of my social media's what do you think about the track 3 a.m. by jimmy guzman and omar kamacho and also what do you think about the current landscape of the music industry now that a lot of other genres are starting to get more shine in the industry because of the internet

Analytic Dreamz: Notorious Mass Effect - "KEHLANI - FOLDED"

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