Analytic Dreamz: Notorious Mass Effect - "KINGSHOT: $200 MILLION IN REVENUE IN JUST 6 MONTHS"

Episode Date: July 26, 2026

Linktree: ⁠⁠https://linktr.ee/Analytic⁠⁠Join The Normandy For Ad-Free NME, Additional Bonus Audio And Visual Content For All Things Nme+! Join Here:⁠⁠ ⁠⁠https://ow.ly/msoH50WCu0K⁠⁠ In this Segment of Notorious Mass Effect, Analytic Dreamz offers a concise breakdown of Kingshot, Century Games' free-to-play mobile idle survival strategy game from 2025. Explore its 4X strategy, city-building, hero collection, and tower-defense mix in a medieval kingdom. Analytic Dreamz details gameplay features, alliance multiplayer, heroes, playtime, 50M+ downloads, $811.9M first-year revenue, growth metrics, ads, ratings, controversies over monetization and misleading ads, 2026 decline, and top market ranking.Privacy & Opt-Out: https://redcircle.com/privacy

Shepard, promise me you'll tell them to subscribe for free content. Now, ladies and gentlemen, before we get into one of the hottest mobile games in the year of 2026. Before we do that. Just look at the state of gaming. You know what I'm saying? What is going on? And just like Lear said, we have to look at the state of gaming because you guys, you guys, how in the world is it that mobile games keep facing this conundrum time and time again?

as king shot amongst a plethora of mobile games consistently have fake ads now i know developers how many times do we have to tell you that if your mobile games are already successful what is the need for the fake ads shepherd you know what i'm saying just look at the state of gaming like what is going on because if you don't know specifically what the mobile game king shot because over here at notorious mass effect, of course again, to the game, the gaming and music IPs that notoriously affect the masses. But when looking at mobile games specifically, they keep facing this fake ads conundrum. And with Kingshot already being successful, it's very perplexing to a lot of people. So let me break it down.

Basically, the whole fake ads scenario or fiasco is basically ads showing tower defense or simple interaction puzzles. with fake streamers slash chat. Now, of course, this is allegedly I'm not trying to get sued. I'm just letting y'all know what the scenario is. But the game, Kingshot, is an indie meet, I don't know why I butcher that. Medieval 4X survival strategy title with base building, resource management, heroes, alliances and PVP. Now, the biggest thing with that is, Kingshot is immensely successful, which you're going

to get into in a second. an analytic dreams video on Spotify to see the video along with the audio because I'm currently showcasing what the gameplay looks like for king shot the mobile game now of course users due to these fake ads they say that it's a bait and switch and some ads allegedly reuse assets from other games like Thronefall and they say that this is a common industry practice for installs now that gets into the analytical side of why these fake ads keep happening time and time again in a mobile gaming industry as when you look at the fake slash misleading advertisement for mobile games it drives higher click through and lower cost per install right and basically they test the engaging mechanics as far as pin

pooling rescue puzzles that convert better than honest gameplay footage and for that i mean somebody should be ashamed of themselves you got you i'm saying see that's the problem it's not enough they that you had under, a little under, 500 million in revenue in the span of 11 months. You know what I'm saying? That wasn't enough. Literally faster than Whiteout Survival's path to the same milestone. But just like White Out Survival, these misleading advertisements is simply used to save money and generate more engagement to your mobile game.

But why not just be honest in the first place if you guys... You guys. if your game is already successful. You know what I'm saying? So that is a specific reason on why they use misleading advertisement. And of course, when you look at the rest of this fiasco, basically, if you get enough players, especially whales, game developers love whales, and especially lots of its games, they love whales, which is basically people who spend way more than the average consumer.

call whales, right? So they love getting whales and usually the misleading ads help them engage those people to play their actual mobile game, right? And because of the competitive field, mobile games are doing any and everything to stand out amongst the pack. I mean, the gaming industry as a whole is supremely a word, it's supremely competitive compared to the olden days when they were just playing with Tetris in, and, um, in, uh, in, uh, in, uh, uh, Solitaire. No, somebody, I mean, somebody had to say, you know, our great-grandpauls, they was out there playing with the actual card games instead of having the

capabilities of fighting Greek gods as cradles, right? They didn't have that type of technology back then. So anyways, what that being said, even though the misleading advertisements is a big deal for a King's Shot mobile game, we're still going to get into the sales and review roundup because this game is immensely successful. Like I just said, over, well, a little under 500 million within roughly 11 months and around 330 million during 2025. So when you look at that, basically it's one of the top revenue drivers in the mobile gaming community. And of course, when you look at it specifically, not only did it jump out the gate with tremendous numbers, but also when you look at the actual consecutive months and the way they're going to jump out the gate with tremendous numbers, but also when you look at the actual consecutive months and the way they,

it's been peaking it peaked January 30 of 2026 when it made $4.6 million. You may be saying to yourself, there's a lot of games out there that makes millions of dollars. Well, guess what? King's job mobile game earned that in one day. Like what in the actual? So, of course, that was a huge milestone, right? And when it comes to revenue by country,

the United States accounts for 43%. South Korea accounts for 8% in Japan. counts for 7% and the US of course remains king shots the largest and most profitable market now that being considered let's get into the developers as century games info founded in 2010 as diane interactive hopefully i'm saying that right singapore based century games pTE lt basically wholly owned subsidiary of publicly listed z jang century hopefully i don't know what how i don't know how i don't know how i don't know how i don't know how i don't know how that could you not i wasn't that all right after doing a little mickey research i think uh drivers is going to be able to read this out for us because what's the actual what's on your mind today

just say that for me jihang century huatong group yeah okay um i can't say none of that but shout to a i bro yep that's what it's used for so anyways um whatever that was pronounced as um so with them right they wholly owned subsidiary a publicly uh list oh no that's the one I just said. So with a thousand plus employees, they focus on mobile strategy slash casual titles with strong data-driven UA and live operations. So the reason why I say that

is because this is one of their top revenue drivers. As you have whiteout survival at number one for Century Games, Kingshot at number two, Family Farm Adventure at number three, Dragon Scapes at number four, and then older family farm titles. They percolate throughout the rest of the five through the rest. But basically, you understand

that them having white out survival and kingshot under their umbrella. I mean, Century Games info is currently one of the most notoriously mass-affecting mobile game developers out there. You know what? Somebody has to say it. You know what I mean? That's a huge. That's a pretty star-studded resume, especially as one development studio.

So with that means, you're probably thinking to yourself. Well, how does this game play? Well, I'm glad you asked. As when it comes to King Shot the mobile game, basically is a free-to-play mobile idol survival strategy game combining 4x strategy city building resource management hero collection and light tower defense mechanics once again the developer slash publishers a century games pTE the global release happened February 22nd 2025 and it's only on iOS Android followed shortly after around March 3rd 2025

so what they'll be on iOS and Android there's still no PC or console versions announced. So as of right now, you can only play this game on your mobile device. Well, if you have iOS or Android. So I think with the setting, not I think, I researched this. So the setting is in a post-rebellion meet medieval, medieval kingdom with players rebuild civilization, recruit heroes, defend settlements, and compete for kingdom dominance. Now, of course, with Century Games already being very much a veteran in the mobile gaming community, they already knew what they was doing with the gameplay loop and of course they knew what they was doing to optimize the longevity for this particular game as when it comes to kingshot specifically the core

features there's a plethora of them right i'm not going to go through the whole list because i just wanted to tell you the basis of what the game's about but some of the other things you need to know about the game is that it's very unique as when you look at the mixing of idle progression with active four x gameplay that's very unique when you look at the early game and emphasizing tower defense before transitioning into traditional strategy gameplay. That's also unique. And then, of course, you have the detailed survivor happiness and role management. So there's a lot of my GM to put in two K terms going on in this particular game.

And some people may be wondering, well, dreams, if I have a nine to five, how long is it going to take me? And, um. Shepard, just look at the state of gaming. Like, what is going on? to say if you want to enjoy a lot of games in the gaming industry uh this may not be the game for you as ladies and gentlemen there is no i know that ain't who i think it is i said there is no actual runtime for this game as it could go forever literally it says forever and when you look at

the end game it can take you hundreds i mean hundreds of hours across months to actually even enter the end game so that being said a lot of the remaining active players have 100 plus days through live events and kingdom competition. This is one of those type of games that you could be a wee little lad playing this and be a whole adult and still be earning things in a game. Basically, this game could take you forever. So the gameplay loop is limitless. When it comes to people playing the game,

obviously they're enjoying the limitless gameplay loop. And that is the crux. That is basically the overall point I was wanting to give to you. But of course, when it comes to the rest of Kingshot mobile games, you have to look at the installs as far as Google Play with 50 million plus downloads at Magic with approximately 42 million downloads during 2025 and the earlier milestones as far as 10 million plus installs

within months of launch. And then not even to mention that, but of course, when you look at the rest of this particular game, you come to realize that it's very impressive as far as the daily active users and the average revenue per daily active user as when you look at it specifically you have 66 million slash a month and then the average revenue per daily active user is $1.45 which is pretty much higher than most mobile games and definitely higher than whiteouts right the only reason why i'm saying that is because

both games are under the umbrella of century games which makes you understand while there's so many misleading as because this is one of their main driving factors. It's like, we got to get the eyeballs by any mean possible. So anyways, with that being said, and you also have 1.7 million daily active users, which is, of course, I already read off the percentages as far as U.S. and Japan and who else. There's U.S. to Japan and South Korea. Like U.S. has 43 percent. South Korea has 8 percent and Japan has 7 percent.

So when it comes to the longevity, of this game, safe to see it's going to be around for quite some time. And Century Games has relied on one of the mobile game's largest user acquisition campaigns as far as ad impressions of app loving and 63% YouTube 33%. The largest advertising market is in Japan with 57% of impressions. And of course, the ads include UGC, style videos, tower defense gameplay, hero battles, and thousand of creative variations tested simultaneously. And the reason why I say that is because when I looked up this particular game, I don't know who or which developer needs to fight this man right here.

But basically, ladies and gentlemen, whoever this is at the top, analytic dreams video on Spotify to see the video along with the audio. Not at the top. But whoever this man is right here. This one I'm looking at this one. You see my cursor? All right, yeah, see it. So basically, whoever Matt Shia is.

You know, shout to you or not. I don't know. I don't have no beef with you, my brother. But when it comes to the King Shop, when it comes to the Kingshot mobile developers, I just know they're looking at your video saying to themselves. I just don't like it, man. You know what I just don't like that shit, man.

I kid you not. When I saw this video, I was like, wow, that man must really hate Kingshot. And if you're only listening to the audio version, just know that the title of this video reads, I played King Shot so you don't have to. That's crazy. That is insane.

Just look at the state of gaming. That is Skip Baylor's levels of hating right there. I ain't mad at it, you know what I'm saying? So the reason why I point that out is because all of these marketing dollars and that brother right there, I'm pretty sure he didn't get any of them, but he is currently notoriously affecting the masses. And let's say it's not the greatest PR for your game. So anyways, without me I mean I said, another thing I want to get into is, of course, the review round up from the masses.

As Google Play has a 4.4 star rating, App Store has 4.6. six-star rating, but you already know. You already know we get actual opinions over here notorious mass effect from the people who actually played the game. So of course, when you look at Metro Game Central, as far as a critique, gave it a two out of ten, saying, quote, players who've been around the free-to-play block

will immediately recognize King's shot as a re-skin of Whiteout survival. Huh? Don't he know that's under the same company? All right, my fault. It's his review, not mine. which itself is identical in gameplay terms to top war survival wow age of empires in a host of other games cynically designed to exploit unwary players financially do yourself a favor and give it a wide birth what in the actual so of course i want to keep it eight more than 92 i don't want to just read off the negative ones uh let me see so carissa gave it on the app store

or a positive slash, yeah, high score. So basically, she or he, I don't know, he ain't trying to get canceled. Clarissa, let's just say that, said, quote, this game has me hooked. This is the best game I've ever played slash downloaded. I've downloaded quite a few games where you end up not being able to progress

without putting money into it, which is extremely frustrating. I know that's right. This game is not that. It's easy enough. to play, you don't need to put any money into it to play. Although I do

end up by, hold up now. I know that ain't who I think it is. I know that ain't who I think it is. Shepard. All right, my fault. It's her review, not mine. Clarissa said it's easy enough to play. You don't need to spend any money, right? And then

in parentheses, don't you know we can see you anyways? In parentheses, Clarissa put, although I do end up buying packs here and there to help speed up construction time. I didn't seen it all. I just don't. I just don't.

I just don't like that shit, man. No, bro, you can't contradict yourself. I have to say you don't need to put money into it. You literally just say you put money into it to speed up construction time. But whatever. I'm not sure I fully understand the game. All right, we just don't skip that one, man. That's not it.

You guys. Okay. See, that's the problem. I kid you not. Most of these reviews are negative, but it makes me wonder. Why is this one of the best-selling mobile games in the industry if most of these review roundups is negative? All these are negative. Two out of ten, zero out of ten, one star.

I mean, goodness. Hold on. I found one. I found one. Seven at ten for Metacritic user, Matt, a Mac store. Max Thor gave Kingshot at seven out of ten, saying, quote, the game directly copies the modern 4X framework of whiteout survival. I'm not going to lie. That's not the detriment that they think it is because it's under the same umbrella as.

as far as the development studios i'm not mad at it but anyways is their review not my hand on time not me um getting back in the thoris review while it's interacted while its interaction design is in visuals remain at a high mobile standard the story the world building and core selling points feel half baked relying only on a startup mini game blatantly mimicking throne fall i know that ain't who i think it is in the end it feels like a wasted show of the developer's technical cape abilities. Ladies and gentlemen, that was the 7 out of 10 review. Safe to say, people don't like this.

People don't like this. But objectively speaking, it is the top earner, the second top earner for Century Games with 500 million in the first 11 months, right? As far as in totality, I don't know how much it has right now. Obviously, way more than 500 million because we're in the year of 2026. It did go down a little bit as far as month after month. I think I actually had that stat somewhere. It went down, but when you look at it, I'm trying to see, what was that?

It was something about January. I have so many notes. This stuff's crazy. Okay, I think it's somewhere because I read my notes before I start recording. You know, only do one take, you know what I'm saying? That's crazy. So, okay, I think I found it. So basically, the monthly installs went down.

And with that, it was down. I did not find it. Hold on, hold on a little second. I may just type in all I can I found it finally. After some Mickey research. So basically in February 2026, the revenue was $93 million, down 9% from January's

102.2.2 million. That don't sound like a downfall to me. You know what I'm saying? Not going to lie as a company. You're like, man, we're down. Well, Larry, how much are we down by? 9%. Well, what does that mean for the bottom line? We still made $93 million.

What an actual? Shepard. What? Just look at it. the state of gaming like what is going on i know that ain't who i think i would tell that man get out my office boy i know it's down 9% but we're still making millions of dollars you know what i'm saying that's insane so um some of the other community concerns is alleged bot farming whale dissatisfaction complaints about spring tide celebration rewards complaints about spring dragon leaderboard event and luck be's tribute event now i know that specifically for the hardcore king shop mobile gamers

because I have no idea what that means. But besides all the critiques and negative reviews in the world, King's shot still remains among the top 10 highest grossing mobile games currently. So if y'all don't like something, stop playing it. No, I mean, I'm just saying, you know, as far as the solution, it's not that complex, my brother. I mean, my sister, you know, just stop playing the game. Guess what?

You know what I'm saying? Problems solved. You know what I'm saying? Problems all. And if enough people do it, that is called group economics. So central games is still the number three as far as the biggest, the third biggest mobile publisher worldwide by N-app purchases revenue behind only 10 cent in Scoplin. You guys. See, that's the problem.

So with that being said, click my link to tree in my bio to follow me on my social medias. And of course, if you're on Spotify, make sure to let me know if you're a huge connoisseur of Kingshot Mobile Games, what makes you keep coming back to the game? and why.