Analytic Dreamz: Notorious Mass Effect - "LAST WAR: SURVIVAL GAME - MOBILE GAME SALES & REVIEW ROUND-UP"

Episode Date: November 2, 2025

Linktree: ⁠https://linktr.ee/Analytic⁠Join The Normandy For Additional Bonus Audio And Visual Content For All Things Nme+! Join Here: ⁠https://ow.ly/msoH50WCu0K⁠Dive into Segment on Notorious Mass Effect with Analytic Dreamz as we dissect Last War: Survival Game—the 2023 mobile 4X strategy sensation blending zombie apocalypse base building, hero RPG collection, and massive MMO alliance wars. Launched globally by First Fun HK LTD and now published by FUNFLY PTE. LTD., this free-to-play title exploded to over $2B lifetime revenue by Feb 2025, with $1.15B in 2024 alone and peaks of $141M monthly. Android downloads surpass 74M, fueled by viral TikTok/Snapchat ads and Antony Starr’s 2024 campaign spiking 12.5M installs. Explore HQ progression to Level 30, resource raids (6 high-reward/day), auto-combat squads, UR heroes like Kimberly and Tesla, and seasonal events (Crimson Plague, Polar Storm). Analytic Dreamz analyzes 4.6★ ratings, P2W whale dominance ($10K+ spends), misleading shooter ads (<1% gameplay), privacy concerns (22 permissions), and community toxicity in state conquests. From US (30% market), Korea ($364M), Japan ($364M) dominance to emulator support and no China launch—get stat-rich insights on this ad-to-revenue phenomenon. Hosted by Analytic Dreamz. Privacy & Opt-Out: https://redcircle.com/privacy

You know what Anthony Starr does with his free time? He plays Last War, the top-selling mobile game of 2024. I don't play it. Download Last War, the new viral mobile game. Now, ladies and gentlemen, what in the world am I seeing on my screen right now? Shepard, just look at the state of gaming. Like, what is going on? As you already know, the viral sensation as far as the ads being considered,

But then you come to realize this is an actual real game. But guess what? All the controversy as far as surrounding this particular game came from a lot of misleading ads. Yes, ladies and gentlemen, the main thing about last war, and we're going to get into the sales and review Roundup in a second. But the main thing to know is that it's a pay-to-win based building strategy. and the whole time the gameplay

that's shown is something like this America is being overrun by fake games and I need your help download Last War the new viral mobile game and help bring truth

back to the American Now speaking of truth I ain't gonna lie to you hold up now You guys I know y'all see the gameplay right and he's saying this is the real

game as far as these particular ask I know you've seen these ads a plethora throughout your, a plethora of these type of ads throughout your social media endeavors, right? You over here, doom scrolling, and the game like this pops up as far as this type of structure. Okay, here we go, last war. Well, specifically, Last War is the game that was made

due to the fake ads, because when it comes to it, the devs literally said, we made the real game from fake ads. Shepard, just look at the state of gaming. Like, what is going on? And somehow, just somehow, they had Anthony Starr come out and be the mascot for this particular ad marketing campaign. So when I look at this, right, I mean, look at this, look at this right here. Danger.

Why? Is this your high score? Oh, yeah. But why am I in danger? Because you're beating in last war survival. As you can see, they're playing out for the homelander Anthony Star connection. But all I want to talk about is the actual gameplay for this specific game. As you can see right here, this is literally what you're going to be doing.

But the ads will have you thinking, like, hold up now. That's not what I signed up for. But guess what? It's too darn bad. Shepard. Just look at the state of gaming. Like, what is going on? And of course, people who dive into this game will definitely feel like they've been misled

due to the ads that they were thinking they was going to get into as far as the gameplay loop. until you realize it's overall a free-to-play base builder game and the ads that you see as far as the beginning of the segment is a bunch of copycasts it's not even a real game out here so it's very confusing right but that's why here today we're here to talk about the last war review and sales rounder because guess what this is an actual real game developed and published by fun fly pt from Singapore a subsidiary of first fund group holdings and they took over in the year of twenty twenty four interestingly enough when the ads the misleading as i might say um i might add added to the conversation to the point when when they took over let's just say the monetary

incentives skyrocketed i mean skyrocketed to the point where september 2024 an estimate of $900 million was acquired as far as lifetime sales for this particular game. And when you look at the start of this particular game, as far as the global launch, August 23 on Iwas and Android, a lot of people didn't really start playing it to after all the misleading ads, right? So the gameplay mechanics of this particular game, as you can see right here, is nothing like the ads. It's basically you unlocking level 1 to 30, buildings and troops and tech and building that and having resource management and then of course when it comes to the combat shooter there is a lane-based shoot-em-up zombie mini-game but it's not what the actual gameplay is it's basically what that with the ass perpetuate but the overall gameplay loop is basically you is basically you leveling up the buildings and troops so you're going to be spending minimal amount of time and to shoot them up zombie mini game unless you just want to stay in that type of uh

So when you look at the actual game, it has generated a crazy amount of revenue, which goes to show what you can do in the right time and place, especially when a lot of ads are not even fully fleshed out. And you have a game that could basically put what the ads are showing in your game, but make it a small sector to the point where some people could feel misled because most of the game is more building bases and things of that nature. But of course, there is a specific mini game if you was wanting to dive into the endless look. of that. So the overall gameplay for this specific game when you come to runtime, I believe it's not a long game. I forgot the last. Yeah. Okay. So as far as campaign mode, the tutorial chapters plus the boss fights will take you anywhere from 10 to 20 hours. So it's not the longest game. But for mobile, I mean, it's pretty long, right? As far as endings, there's no fixed ending. It's continuous. And with the updates, the server merges, the event cycles, they try.

to keep you hooked on the game and a long-term goal is to reach level 30 plus a full hero roster which could take you anywhere from months to years because mobile games i don't know anybody out there putting four to five hours of time on a mobile game usually you play for maybe 30 minutes to an hour and then get off mobile games is really for the accessibility aspect more than oh i want to sit down play this for hours right if you want to do that you would just play the console version which i do not believe there's a console version i believe this is only on um mobile platforms, whether it's Android, whether it's iOS. So now when you look at the story and progression, there's a story.

So the narrative is Dr. Noah unleashes RA slash CL-7 virus, which, you know, that definitely is not hinting to anything in real world, you know, society. Shepard. All right, my fault. So anyways, when it comes to that, that's basically what you're doing. And that's why there's a doom. No, that's basically what you're fighting because he created a doom legion zombies. Like it's a whole legion of zombies.

So that's how it happened. So now you're one of the survivors. You've got to build your base. And of course, there's a lot of different heroes you can use, such as the Camperley, the DVA, the Tesla, Murphy, Violent, Scarlett Williams, there's a lot of different heroes you can use. It's basically what I'm saying. And as far as Rose, you may think we're taking it back to Marvel rivals

because you have tank, you have support, and then you have mixed. So this game has a lot of intricacies as far as how you're building your base, how you're building your troops to defend the base. But at the end of the day, the main thing I want to get across is when you're looking at the overall ads as far as this particular zombie gameplay loop, as far as the lane combat, it's not a lot. It's not present a lot throughout this game. So now when you look at the sales performance and you see how it generated around $900 million as far as in lifetime revenue. And then you look at it as far as in 2025, almost a little under $2 billion in lifetime revenue. a lot of people are flocking to this game

and let's just say the ads are beyond working so you have Anthony Star you have the fake games that are advertising this similar gameplay loop but it's not this game specifically so now when people go to look for it the only thing they can find is this game so now it leads to more

revenue for Funfly so all of that is basically to say this just because you see something as an ad from a game it does not mean it's a fully fleshed-out game maybe somebody was just putting together a little advertisement to see if they could affect the algorithm right but they didn't have a fleshed out game so when you come to the ad deception part as far as the zombie math game and it being a misrepresentation

meaning that it's in the game but it's like less than 1% of the actual gameplay loop the main thing you're doing is building bases and things of that nature so if you wanted to do the zombie loop over and over and over you probably get tired pretty quickly because it's not it's not it's not it's not a lot of depth into the zombie shooter ads that's that's going around so a lot of these bait and switch tactics from the ads to this specific game led to a lot of people having refund demands because if you don't know it's more of a pay-to-win type of system. So there's extreme and I mean the extremist of extreme when it comes to monetization. Y'all talk about micro-transactions when it comes to skate from EA and when it comes to other console video games. But when it comes to this specific game, let's just say that number as far as revenue that's a little under two billion.

as far as February 2025 so you know it may be two billion at this point it's definitely often fabricating their gameplay loop as far as what's the major percentage of the gameplay loop based on the ads so now a lot of people don't spend micro transactions than looked at this game specifically and they said to themselves hold on now i've been bamboozled i've been straight up hoodwink so they want their money back but guess what fun fly is looking at them saying to themselves you're not going to get any type of refund because guess what if you spent money on micro transactions then that's on you so specifically i just wanted to talk about the people who implemented this type of strategy so shout out to fun flop pTE from singapore the current developers and publishers

of this game since 2024 subsidiary of first fund group holdings and known for build master in rapid ua growth so when you come to look at that it's very interesting right you look at this on android you look at this on iOS obviously you know emulators allegedly may be at a run this game but officially it's on Android and iOS and maybe Windows PC so the progression aside from already being misled is a lot of HQ and research gate content which you can speed up often through paywall right this is extreme micro transaction game don't think I'm advocating for this game one bit There's a lot of misrepresentation going on. And I believe, I'm not going to say, but hey, I'm not going to lie to you.

A class action lawsuit, if it was to pop up, you know what I'm saying? Shepard. All right. I'm just letting y'all know that at some point in time, somebody got to be held to the fire because a lot of people pay money for a game that they thought was based off of the ads when it's really not. So even Anthony Starr, you know, when I played it at the beginning of the segment, he said, a fake game, but real fun. like what in the world type of slogan is that you guys see that's the problem and then not only that

the reason why we're covering it is because it's been notoriously affecting the mass even though the fake game mantra has been going on and it is currently one of the most u.s mobile downloaded games in 2024 so unfortunately you have to play a bond for that one because they are out here notoriously affecting the masses but like dano said at what cost i know that ain't who i think it is i know that ain't the game all of the misrepresentation ads as far as the lane zombie shooting type of multiplication uh going on right as far as the mathematical game where you're surviving against zombies making that seem like his majority of your gameplay loop and really is less than 1% you come to look at it and say to yourself i know that ain't who i think it is so that's the main thing i want to

get to for this specific game a lot of uh publications did come out and give it a review like tap tap um like backlog, um, basically saying that the core is solid, but the overall meta is, is, you know, for lack of a better term, just quoting him verbatim. He said trash. Because, um, a lot of people who've played this game basically say it's very predatory because you get into the game. You can't do things without, you can't do certain things without paying money for. And those are the exciting things to do. So essentially is one of the more extreme micro transaction heavy games that you could play in the year of mobile gaming. So that's what I wanted to leave you with.

If you was ever confused about wind the world, you keep seeing zombie survival type ads and then you get into the actual game and it looks like this. Well, it looks like this. Well, now you know. So hopefully over at notorious Massifax, he was able to finally learn how to crack the code on how not the fall victim to these misleading ad campaigns.

So that being said, click my link to you in my bio. let me know one of my social medias. What do you think about my last war survival game sales and review Roundup? And ultimately, what do you take out? What do you take out of this conversation as far as misleading and ads misrepresenting the game, garnering this amount of revenue?