Analytic Dreamz: Notorious Mass Effect - "LIVE NATION URBAN JUST LAUNCHED THE LARGEST BLACK CREATOR NETWORK IN THE INDUSTRY"

Episode Date: July 30, 2025

Linktree: ⁠https://linktr.ee/Analytic⁠Become A Patron Of The Notorious Mass Effect Podcast For Additional Bonus Audio And Visual Content For All Things Nme! Join Our Patreon Here: ⁠https://ow.ly/oPsc50VBOuH⁠Join Analytic Dreamz on Notorious Mass Effect for a deep dive into Live Nation Urban’s 2025 Creator Network, the largest Black creator platform, partnered with Breakr. Analytic Dreamz explores how it empowers 75,000+ creators with 55M data points, offering 48-hour payments via BreakrPay and access to brands like BET and Hulu. Learn about its focus on cultural relevance, scalable infrastructure, and impact on the $202.9B live entertainment market. Discover the future of Black creator opportunities with Analytic Dreamz.Privacy & Opt-Out: https://redcircle.com/privacy

Now before we get into Live Nation launching quote unquote the largest black network as far as helping black creators in the entertainment industry, a partnership with a breaker, a black founded creator platform. We have to get into the most powerful person in hip hop and more specifically what he has as far as ties with this company. Because let Onika Tanya Mirage tell it. But then you know what I'm saying? I was like, damn, look at the state of hip hop. Like, what's going on? She could care less about his business deals as it pertains to this company. But of course, we have to say it and reiterate it because it lets people know why we keep

saying Jay-Z is one of the most powerful people in hip-hop. No, he's the most powerful in hip-hop, one of the most powerful in the music industry. So with that being said, Jay-Z, if you didn't know, has a company titled Rock Nation. Now all the way back in 2008 when I was just a wee little lad, Jay-Z and Lob Nation signed a landmark 10-year deal for $150 million, which was quote-unquote a 360 deal. And everybody knows the overall perception to a 360 deal. But back then, not only did it cover touring, but it also launched and founded Rock Nation as a joint venture. So now Rock Nation is a subsidiary of Live Nation. So if you didn't know that, well, now you know.

And now you know why people call Jay-Z, one of the most powerful people in the music industry. Because, of course, recently, I just covered, well, not recently, but December 7, 2024, I covered a huge, a huge blockbuster lawsuit against Lob Nation. You guys. See, that's the problem. Now, this is because they was basically saying that Live Nation controlled way too much of the entertainment factor as far as their dominance and ticketing sales. They alleged that it had anti-competitive practices. They said that it was a lot of potential consequences of them having such a dominant hold over the entertainment industry. And now, as far as ticket master, as far as the 2010 merger between Lod's,

nation is ticket master that's what that's what the lawsuit is pinpointing as the start of a monopoly because of course when you look at it a lot of people are trying to get this um a lot of people trying to have more eyes put on this lawsuit because if you don't know essentially live nation and it's in its subsidiary ticket master by the department of justice and attorneys general from 40 states said that the lawsuit that was alleged against it is saying that it has a monopolized the live events industry leading to inflated ticket prices reduced competition and harm to artists and fans alike but then you know what i'm saying i was like damn look at the state of hip hop like what's so with that being stated now let's get back into j z well pause you guys but anyways as far as jz

and rock nation this was one of the first of his scale which is why we called j z so powerful because of course back in 2008 who would have had the foresight to think in 2020 25, Live Nation would be this big. Well, of course, Jay-Z did. As after the initial joint venture matured, and Live Nation shifted focus from a broader 360 agreement to a more touring specific partnership with another 10-year $200 million deal,

making Live Nation the exclusive producer and promoter of Jay-Z's tours. But then, you know what I'm saying? I was like, damn, look at the state of hip-hop. What's going on? It's almost like Onika, Tanya Mirage be looking at certain things in the industry when she speaks out. And people just call her crazy. So anyways, with that being stated, just wanted to let y'all know some of the background as far as who's behind some of these deals. But nonetheless, take the negatives with the positives.

Because, of course, I just try to cover stuff at a very middle ground way. I don't try to be biased. I just give you the information and you can do that what you will. So getting back in the Live Nation, they launched the Live Nation urban creator network, the largest, quote unquote, black creator network in the entertainment industry. Getting more into what this specifically is going to do, its goal is to empower black creators with real opportunities and brand deals. So looking at the total creators on the platform already is 75,000 plus. As far as payment, they are using breaker pay that will pay artists within 48 hours as far as whatever deals you end up acquiring. And then some of the key creators on that platform is Zoe Spencer, Funnyman Gaitland, Reggie Coos.

Is Reggie Coos the person on Kaisenestrian? Let's see, Reggie Coos. No, that's not him. my fault no disrespect to reggie coos i actually think he's hilarious i used to uh now i used to i hate when people say i used to like he fell off of something um back then i was watching um it was something about church he was doing some type of church stuff and it was hilarious but anyways yeah reggie cooge is a legend i'm sorry i got him mixed up with the other reggie um and then you have big homie blocks and you have fats the barber so anyways those are some of the

key content creators on that platform if you didn't know a lot of nation entertainment you know over here at notorious mass effect we do dive into the entire gaming and music industry seeing what affects the masses but we also are hall of fame pocket watchers now looked at live nations bank uh network and i said to myself i know that ain't who i think it is ladies and gentlemen live nations market value as of 2025 is 202 billion dollars and then the estimated market value because it's not financial advice so if you wanted to invest in this them just know it's not a financial advice but the estimated estimated market value for live entertainment market is 270 billion so with that being said overall i just want to showcase how live nation has

really garnered such a impact on the masses in the entertainment field that there's no way you can get around them in the entertainment field and then if you do you may or may not just end up in a couple interesting scenarios where now your tour may not be going the greatest if you don't go in Live Nation. I'm not saying anything. I'm not accusing them anything, but I'm just saying Live Nation has a stranglehold. And you should probably try to make the path to your audience the less resistant, right? Partnering with Live Nation is the less resistant road as far as going to.

and around them as a huge artist and then seeing what type of capabilities they have up their sleeve. So that being said, one of the things to note as far as why this matters, as far as the huge Black Creator Network, is because Black creators often lack access to high impact brand campaigns and face long payment delays. Now as a content creator, I'm going to keep my comments to myself. All I'm going to say is it is a very, because I've talked to certain creators in the space. And of course, you have to talk to the ones who don't look like you.

And then they start to educate you on certain things that you should look for that you should get as far as the engagement. Because, you know, you show them the analytics. You send them the CSV files to showcase your numbers are legit. And they say, oh, yeah, you should be earning this and this and this. And then when you go, well, no, not even when you go to brands from personal experience, people come to you and want to be on your platform. And then when you tell them the price, they be like, I.

No, we good. Like, hold on now. You came to me. I ain't come to you. Anyways, with that side, tangent out of the way, because y'all don't want to hear the fourth wall break. But just know that's a real thing. You know, as far as people being prejudiced and really still having that racist tendencies,

even though they may not be saying the hard ER, they're definitely doing things based on color. Right. So that's unfortunate, but it's still very present. And of course, if you're not a black creator in this content space, you won't know exactly what it is because it's like one of those movies where somebody looks so innocent and then you find out they're running a coat or you just realize like the nasty stuff they're doing that reminds me of the kKK and how they was treated and how people just act like nothing was happening the whole time you already know what was happening back in the day so you know

stuff like this obviously it's on a lesser level i'm not going to compare it to the kKK as far as what's going on now but on a very very middle school level compared to the KKK. I believe that when it comes to the treatment of black creators, it's very interesting compared to the treatment of non-minority creators. And that's why I'm believing that. So anyways, getting back into how this works, essentially creators are matched to brands based on demographics, cultural relevance, and then campaign needs, which is beyond just

of festival marketing. So brands that Live Nation has worked with in the past includes BET, Hulu, Stars, Hennessy, Amazon Music, AT&T, and Pepsi. So with that being said, breakers role as far as them being able to help out, help creators get paid within 48 hours of the post. They were also, the company was founded by Anthony and Amir, Brown and breaker search tools speeds up creative discovery it also allows payment within 48 hours which already talked about um system consolidates onboarding negotiation execution analytics and payment so now what you have is this hub where people can get black creators and it's not really just checking the DEI box but it's really just showcasing respect for somebody's built up fan base that's the

main thing you want in the partnership you want to respond to you want to you want to have respect given to you like you give to them but let me tell you that's not always the case you give respect to them and they just blatantly are disrespectful and that's when you just got to go the other way you know sometimes saying no it's the best thing because it lets them know like hey i don't need this i don't need this bag i could just walk away and continue making the money off of my bread and butter which i think is the best way to cultivate a real audience instead of just shoving random brands in their face anyways then we have um The infrastructure advantage as far as breaker being with Live Nation.

As when you look at it, 30 million plus consumers records specific to black audiences, 15 year of live event experiences, whether it's the Roots Picnic, whether it's Mary Jay Blodge's strength of a woman fest. And there's just a lot of emphasis put on Live Nation and how they help out these festivals go smoothly. And then of course, some of the other industry impact is that black owned agencies like Black Girl Digital, MLC, so it's a Malk agency, talentish, talentish are key players. But of course, Lob Nation is probably one of the bigger infrastructures that you could go with as far as getting your face out there and getting more exposure. So 2025 creator class is now accepting applications available to black creators at all levels, whether they have 5,000 or 5 million followers. So once again, to reiterate, Live Nation, as far as the entertainment aspect, they have a strangle that they have a strangle hole over the live entertainment, which like I said earlier,

has a 2025 market size of $202 billion with a B. And of course, the entertainment industry is set to grow to 270 billion as of 2030. So now if you're having this growth rate and then you're looking at how can we help out more of the diverse artists, but also getting the respect out there as far as providing the infrastructure, I think this is a great step in the right direction. So even though I talk about their Jay-Z ties to live, nation even though i talk about the lawsuit the monopoly lawsuit that's still going on uh ultimately live nation launching one of the biggest creators uh creator uh creator network for black creators

is probably one of the better things to come out in 2025 from live nation so with that being said click my link true in my bio let me know one of my social media is what do you think about live nation launching the largest black creator network and do you think that this will ultimately help black content creators get more respect in the entertainment industry Thank you.