Analytic Dreamz: Notorious Mass Effect - "NETON VEGA - RIKI"

Episode Date: August 17, 2026

Linktree: ⁠⁠https://linktr.ee/Analytic⁠⁠Join The Normandy For Ad-Free NME, Additional Bonus Audio And Visual Content For All Things Nme+! Join Here:⁠⁠ ⁠⁠https://ow.ly/msoH50WCu0K⁠⁠ In this segment of Notorious Mass Effect, Analytic Dreamz examines Mexican singer-songwriter Netón Vega (Luis Ernesto Vega Carvajal, born 2002 in La Paz, Baja California Sur), who built his foundation writing corridos tumbados for Peso Pluma and Tito Double P before launching his own regional Mexican and reggaeton career. Focus turns to his 2026 single “RIKI,” released August 7 via Josa Records, co-written with Yahid Roel Tejeda Atondo and produced by Vega with Nick Calleros, Jesús Josafat Chávez Angulo, and L Prince. Days after drop the track claims #1 on Spotify Mexico, Apple Music Mexico, and Shazam Mexico, surpassing 8.3 million Spotify streams plus strong YouTube views while ranking #67 global. Analytic Dreamz details the pure digital surge, organic discovery, independent label model, and how “RIKI” extends Vega’s crossover momentum after hits like “Loco.”Support this podcast at — https://redcircle.com/analytic-dreamz-notorious-mass-effect/exclusive-contentPrivacy & Opt-Out: https://redcircle.com/privacy

Shepard, promise me you'll tell them to subscribe for a free content. Ladies and gentlemen, it is now time to get into the most dominant song currently in Mexico. As this particular artist, I've talked about him a numerous amount of times, but of course, ladies and gentlemen, he may just have three tracks as far as the top songs in Mexico being considered, right? But when it comes to those three tracks, you want to know where it's chart specifically? Well, for first, you know, we already cover the Nogueta Y-Teta. I think that's Tita. That specific track is currently the most played track in Mexico. And of course, you have Ricky, which is the third most played track in Mexico, which we're covering in this specific segment. And of course, you have PVTA Luna. I don't even know, is it, I don't even know

what that's supposed to mean. Is that a customer? You know what I'm saying? When it comes to PVTA, I don't know what that means. I feel like Drake right now. it okay i got my dope on me so anyways with that being said all jokes aside we talked about nita vaga a lot of times especially with now goetta yatteta and that uh tita and that specific aspect of neat and vega being one of the rising stars in the music industry because if you don't know i mean this ricky track which basically came out august 7th so of course as of me recording this is August 17th, 2026. So it came out 10 days ago and it's already the third most played track in Mexico, which is why I call it the most dominant track in Mexico currently because of course he does,

well, there are two tracks above him as far as the top songs in Mexico. One he owns as far as the number one most played track in the world with Nahueta Watita. And then of course you have the second most played track in the world being Ayudame by Los Doste de Tema, uh, uh, Lepa Lepas, Tama Lippus. I don't even not say that name. What in the world? I think I've covered him before. And I definitely looked up how to say it, but I forgot how to say it.

I think it's Los Dose Day Tamalipas. So with that means it said, the main thing we're getting into Neat and Vega is that, of course, when it comes to the Latin field, I've covered it extensively on notorious mass effect. Because in general, over here, a notorious mass effect, we get into the gaming and music IPs that notoriously affect the masses. So, of course, when it comes to Ricky specifically, and it's just coming out of the gate, scorching hot. I mean, the fans jumped on this expeditiously. And, of course, when you look at the approximately 8.3 million Spotify streams, when you look at it going to number one in Mexico out the gate, obviously is number three now, but out the gate and went number one, Spotify, Mexico. When number 67, as far as Spotify Global, as far as Mexico digital platforms, it was number one on Apple Music and Mexico. number one is Shazam in Mexico

number one is Spotify in Mexico Basically you get the point This track is doing phenomenal And then hold up now Don't forget I know that ain't who I think it is I said don't forget That when it comes to the music video

That's performing exceptionally well As when you look at the music video Specifically Of course The numbers as far as the 2.6 million views For the official audio That's good in itself for a music video, right?

But then the official music video, because the official audio is different from the official music video, hopefully I know that. It's basically like a picture of the cover for the song, and they basically make it in video format. When it comes to the official music video,

that is when you have the different camera angles. Of course, you're showing the environment that you want people to see while the song is playing. So the official music video is currently around 500,000, plus views. What in the actual? And I think this combination of music videos being around 3.1 million kind of makes it seem as though Neon Vega has a phenomenal marketing team. As if you don't know, this man is completely independent. As Jose Records, of course, is a label in itself.

But to be fair, it's an independent Mexican label, meaning it's not attached to the top three in a music industry if you're not attached to the top three you might as well be independent because as of right now umg currently has 68% of the entire music market share Sony currently has 21% of the music market share warner currently has 11% and then literally others which is usually aren't here let me bring this up analytic dreams video on spotify to see the video along with the audio usually others which is smaller labels and independent acts usually they they have at least like one to four percent right ladies and gentlemen they are nowhere to be found. I know that ain't who I think it is.

Usually they'll be right here. I know that ain't who I think it is. So basically when I say Neen Vega is independent, I know that he's signed to Jose Records, but that is an independent Mexican label that's not attached to any of the big three in music, in the big three labels and music,

and they're still notoriously affecting the masses. As of course it was founded by his manager, Jesus, Hosaf, So, Hossopha Chavez on Gulo. I think this is how he said. I know I'll butcher a little bell, but basically that's his manager, and he created Jose Records.

And ultimately, Neon Vega is the driving revenue factor for that specific label. So both of them are in collaboration with one another. And I believe this essentially makes Neen Vega independent, still putting up notorious like mass effect, especially with his recent tracks. as when you look at his tour, obviously he's not on tour right now, but when you look at his most recent tour, as far as the 2025 U.S. Mexico Festival Circuit, he had roughly 20 days, including arenas like Toyota Arena and Ontario, Canada,

gas South Arena, and Duluth. I don't know what that's at. BMO Stadium in LA, Peacock Theater at festivals like Bellico Fest. And ultimately, everybody enjoyed the type of production that was put on display and the energy that he had performing live and he had sold out nights. So, objectively speaking, people came back for more

when it came to Neaton Vegas live performance live performance aspect. So I think when you're looking at Ricky specifically that just came out 10 days ago and it's currently the hottest song in Mexico, the immediate dominance just showcased especially the Shazam activity

as far as the number one Shazam Mexico position. I think that is a huge indication on how a huge indicator on how people are listening to a particular track and are saying

hey what is that particular track and then they pull out Shazam and now they get to Shazam in the track and figure out it's the Ricky track from the Invega which basically means that they heard it from

who knows radio, playlist, their friends and they wanted to figure out specifically what that track was or who that track was from so that's one of the main marketing factors. Of course, the music video is doing solid as far as the numbers wise. And I think

Neon Vega, along with having three or two other tracks in the top seven as far as Mexico being considered as once again, Neon Vega has the most played track in the world with Nau-Gueta-Watita. He has the third most play track in the world with Ricky. And then he has the seventh most played track in the world with PVTA Luna. That specifically lets you know that Neat and Vega is notoriously affecting the masses and also he's one of the biggest rising stars in the latin music field so that being said click my link tree in my bio to follow me on my social medias and of course if you're on spotify and if you're a huge neat and vagus fan what is your favorite track and why