Analytic Dreamz: Notorious Mass Effect - "POST MALONE - LAUGH IT OFF"

Episode Date: July 27, 2023

Linktree: https://linktr.ee/AnalyticIn this segment of Notorious Mass Effect, Analytic Dreamz discusses Post Malone's announcement of his self-titled fifth studio album, AUSTIN, and his upcoming S...ummer 2023 North American tour. Dreamz also provides a snippet of the album's lead single, "Laugh It Off."Post Malone is one of the most popular and successful musicians in the world, and his upcoming album is sure to be a hit. AUSTIN is set to be released on August 5, 2023, and the tour will kick off on September 15, 2023.The segment also includes a snippet of "Laugh It Off," the album's lead single. The song is a catchy and upbeat track that is sure to get stuck in your head.If you're a fan of Post Malone, be sure to pre-save AUSTIN right now! The album is sure to be a hit.snippet: Post Malone News on Twitter: "🚨’Laugh It Off’ snippet! Go pre-save AUSTIN right now (link below) https://t.co/O7XrA9RQG2" / TwitterPrivacy & Opt-Out: https://redcircle.com/privacy

Transcript
Discussion (0)
Starting point is 00:00:00 In other news, Post Malone has leaked, or I don't even know if it's been him. I know he gave out a bunch of snippets for the rollout to his album. Honestly, I feel like his rollout could be a lot better. I feel like, and for me personally, I cover music, which, you know, you know, I probably know. But, I mean, duh, I just play my fault, my fault. I think the rollout for Post Malone's Austin has been straight atrocious. I don't know what it is, but it feels like it's. its fan base have been creating more buzz for his album than Post Malone himself.
Starting point is 00:00:33 Looked at his profile and he's obviously trying. I just don't think any other promotion marketing tactics are cutting through. Seeing what Travis Scott's doing with Utopia, I kind of can't blame his marketing team too much because how do you compete with Travis Scott level of marketing? You kind of just don't. You kind of just, if you're dropping the same day as Utopia, you kind of just exist as an album I will get to after Utopia for most fans. And yes, I am saying most.
Starting point is 00:01:03 I think Travis Scott Utopia will by far outsell Post Malone's Austin album. I predicted Travis Scott to do around 3 to 400 first week. And even that, for some Travis Scott fans, it's just like, how can you say he's going to sell that low, you know? But for Post Malone, because let me see, in general, I don't think his sales has ever been on. I mean, at one point, I felt like it was on the same tier of Travis Scott, but not recently. Yeah, okay.
Starting point is 00:01:42 So the album he put out in 2022, which granted, I kind of covered that. I kind of broke down the main scheme of things. With Post Malone, he was on his last project onto his current contract. And usually labels want you to extend before putting out your last project. Because imagine they put all that publicity and hype you up as like you're just getting bigger and bigger. Because think about it, Stoney, 2016, sold $335,000. Beer Bongs and Bentley's $461,000 first week. That was in 2018.
Starting point is 00:02:18 Hollywood's bleeding came out 2019, so $489,000 first week. Then come to his last project off of the deal and 12-carried toothache sold $12,000 first week. Little mischievous, don't you think? I don't think the label really promoted this album. Simply for the fact that it was the last project. I think they wanted him to extend before putting out this album. He ended up not extending it, just putting out this project. I think he ended up signing with, let me see.
Starting point is 00:02:53 He ended up signing with, I got to look it up first. You know, we can't, we don't do fake news over here. You know, got to have actual facts to go with what I'm saying. so okay so 12 karat toothache which was the last project under his deal was under Mercury Records Republic
Starting point is 00:03:13 a division of UMG recordings right and his latest has he put out a single for this album because this will really tell me what I need to know I don't know if he's put out a single let me see July oh okay yeah I think he resigned with him
Starting point is 00:03:33 because it's saying the same label so let me see post Malone signed a new deal with UMG he must have signed a new deal because it's saying the same sublabel and everything
Starting point is 00:03:50 Mercury Records Republic Universal Music Group Okay he did Okay so after he put out the album in 2022 He signed a new deal With the Universal Music Group That's reportedly worth 100 million And will keep Malone signed
Starting point is 00:04:06 Till 2032 Goodness, I guess 100 million is, I don't know, it's reportedly. So obviously nobody knows the real details, but, you know, people talking the industry, and that's how stuff gets out. So it's, um, Post Malone is one of the most popular artists under UMG, of course. And this deal is a sign that UMG would definitely start to pump up the promotion for his latest album. That's why I don't think Post Malone is trying as hard for the marketing. Maybe he's trying hard personally, but I can't tell at all.
Starting point is 00:04:36 granted Travis Scott's also marketing utopia so compared to that you probably don't even exist in most people's eyes So yeah 2022 is when he re-signed this deal I bet you he sells way more than 121,000 first week So I think Travis Scott would do which I still think as a low projection from me But seeing that his perception may not have changed I'm still thinking he will sell between three to four hundred first week which can be completely wrong
Starting point is 00:05:07 because I'm thinking if the perception is of Travis Guy we don't care about AstroWorld I think he would sell up to 700 to 800,000 first week if people don't care about what happened in the Asteroir fiasco which is crazy to say but you know
Starting point is 00:05:23 that's the world we live in I think he would sell 7 to 800 but going off of the perception seeming that people still haven't gotten over the Asteroor situation I think he would sell 3 to 400. So with that being said, I think Post Malone
Starting point is 00:05:38 with him selling 489,000 with Hollywood's bleeding and 121 after that, I think that he will end up selling 300,000 first week. Stoney back in 2016 sold $335,000. I think that this album would do
Starting point is 00:06:00 around $300,000 first week. And of course, bundling is back into the equation, which is why my two predictions from Travis Sky is a significant jump. From 3 to 400 to 700 is a big jump, but still, I think the bundling, I still haven't been able to effectively, like, wrap my brain around how that actively is going to boost the sales. So that's why I'm projecting those low numbers, relatively low numbers for Travis Scott compared to himself. But in general, it's a huge success if you sell even over 100. So, yeah, I think with this album, Post-Belon would do 300,000 first week.
Starting point is 00:06:33 Utopia will end up getting the number one with 400,000 first week. And that is my prediction. But of course, I could always be wrong. Anyways, click my link to my bio. Let me know in one of my social medias. What do you think about this laugh at off snippet? If you haven't heard it, it may or may not be in my description box below.

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