Analytic Dreamz: Notorious Mass Effect - “ROLLING LOUD CALIFORNIA 2023”

Episode Date: March 14, 2023

Linktree: https://linktr.ee/AnalyticThe Rolling Loud festival is one of the biggest music events of the year where artists perform for an enormous amount of fans.There’s always something or someone to look forward to when attending Rolling Loud, and this year was not short of surprises during the weekend. From performances to sneak disses, the festival provided everything that a music fan could want.source: Top moments and surprises from 2023 Rolling Loud California - Rolling OutPrivacy & Opt-Out: https://redcircle.com/privacy

All I got to say is, you know, I say consistently on this podcast that Drake, aka Arbery Graham, is the goat of hip hop because, I mean, it's just obvious. But another thing that I feel like he doesn't get his credit for is just his eye for up-and-coming talent. You know what I'm saying? Like the ability to spot talent before anybody else does and tries to capitalize off of that discovery. You know what I'm saying?

and one of the more recent discoveries that I wanted to point out was the evolution of Ice Spice. When the news first broke about Ice Spice, guess who was the first one to co-signer and to even give the gracious olive branch of inviting her out to his studio? You know what a nice artist to do that for up-and-coming artists? Like, who wouldn't want to be flown out by Aubrey Ground to work on music, of course? You know what I mean? I'm pretty sure it was strictly to work on music. But anyways, you know, I just want to point that out that Drake's probably the goat of finding up-and-coming talent. Music-wise, of course, only.

Like, come on now. Anyways, the Rolling Lound Festival for California has came and went, and obviously is one of the biggest festivals of the year when it comes to hip-hop. And just music in general. I don't want to disrespect rolling loud. Just music in general is one of the biggest events of the year. And it's really like the starting festival for all the other festivals to fall in line. And I'm not saying fall in line like they're not as impactful. I'm just saying that when you are the biggest festival and you really set the tone for summer festivals to come,

then you're held to a high standard. And let's just say the people that Rolling Loud brought out, it was a lot of artists on that iconic level such as little Wayne Nicky Minaj that really set the bar for all the following festivals that are yet to come for the summer season so with that being said of course there's some other things I wanted to point out as rolling loud had a lot of different performances and of course it was at the

I keep saying of course but you know what I'm saying at the at the SoFi Stadium in L.A. California, of course. I said it again. Anyways, y'all get what I'm saying, man. You know, I can't find anything else to say, but of course. So day one, it brought out rappers or artists, including Playboy Cardi, Chief,

uh, ski mask, and Tyga. I think that Playboy Cardi was the biggest draw for that one. Yeah, I'm pretty sure he was the biggest draw for day one. I tried to look at a flyer, but if I'm not mistaken, I'm pretty sure it said 2023 and it was from California. So they only have one rolling loud in California, right? Because I was looking at day three.

I think it was under future and I swear, I kid you not. I saw Tori Lane's name listed on that flyer. I was like, this has to be old. But then I looked at it, I was like, this must have been like the announcement flyer and then the whole thing with the trial happened because there's no way they would have just kept his name on it. So, yeah, that threw me all the way off. But for the most part, of course, you have Playbook Cardi headlining day one with a lot of other rappers who came through and did their thing when talking about, you know, the hip hop trinity of topics, which is money, girls, and cars.

You know how that goes. So anyways, Sweetie was also a part of that lineup. And speaking on up and coming talent, you know, she's definitely one of the. those artists that I feel like she's probably one of the best rappers that we've ever seen. You know what I'm saying? Like as far as like looking and just the view, I feel like sweetie is one of the best ever. Anyways. All right.

Let's keep going. So day two, we had the likes of Justin Bieber popping out. I know, right? Just out of the left field. Justin Bieber came out of nowhere, you know, probably hanging with, I forget what his wife name is. I forget a name. But anyways, he popped out alongside Don Tolliver, which if you don't know, Don Tolliver just put out an album called Lovesick.

I would definitely recommend you check it out. Nothing too crazy, but it's definitely not bad. I would say it's a solid listen. But the guest appearances are way above solid. So of course, Don Tolliver brought out Justin Bieber, brought out a future on his album. But as far as a festival, I mean, it was just Justin Bieber that accompanied him on stage. but as far as his album that's out currently he had a lot of big names on his on his album and also james blake came on a second day um what else those those basically i'm touching like the big

the bigger names of the days uh little wayne came out i think he had his own set i do remember seeing the flyer it said uh future on day three i believe featuring little wayne but it has them on day two so i'm pretty sure this is how it went because this is like the updated article so Little Wayne also performed on that day with Nikki Minaj, of course, and oh, I do remember that because it was a video that came out. It was so funny where I guess the DJ was messing up the set or whatever, and Nicky Minaj is out of the blue just started like cussing him out. Like you, do you know who I'm with? I'm with the goat right now. You're making me look like this. Like just straight up cussing the DJ out. It was hilarious. You have to look that up.

Like imagine being that DJ on the rolling out stage is getting cussed out by Nicky Minaj. and you just have to take it because what is he going to say back honestly so then we had uh two chains Travis Scott um gutta gutter you know how I mean I know there's a lot of gutta gutta fans out there and that is not a joke but um the young money uh was represented well let's just say having little Wayne and Nicki Minaj there obviously there was missing Drake but you know when when Drake pops up he probably needs a certain bag that I don't think rolling loud I don't think they operate like the superman. But I think it's pretty close to it like the headliners they probably pay but as far as the people under them I think they're just appearance on that stage is is

Sufficient enough to not have to pay their artists but I'm pretty sure the headliners get paid if I'm not mistaken So anyways um so yeah that's how I went and then day three of course we had a future you know big Hendricks coming out giving out his notable hits off of I never liked you out album and opening up his set with March Madness. Oh, that's a great song to open it with. Like March Madness is probably one of the greatest hip-hop songs ever made. I'm being so serious. So anyways, Lil Uzi-Vurt also came out, A's at Ferg.

And I'm not just going to skip past Lil Uzi-Vurt. Of course, Lo Uzi-Virt dropped his newest track. Well, not dropped, but performed his latest track. Just Want to Rock. And let me tell you, that crowd. was doing the dance, like it was going out of style. Like, I don't really understand the dance that much because, you know, I don't want to sound old, obviously. I like the dance.

But the whole moving your hips side to side, like, I feel like I'm going to get canceled if I tell you what I really feel about that dance. But anyways, so let's just say that I feel like the dance, when it gets to the other portion where you like binge, you binge your elbows and you like move them up and down. I like that portion of the dance more than like the movement. moving your hip side to side because it was, you know, it's just a little different. Anyways, so also, Uzi, when he came out, he was dressed in a devilish-like clothes. And I just had to point that out because I don't know why these artists think they have to act like they sold the soul or the praise in Satan to the highest degree to act like they're so fascinating and interesting as a person.

Like, I don't know why you have to dress like a devil to make your fans think, that you're just so, um, polarizing as a figure, you know? I feel like Lil Uzi Verk could have dressed up as a plethora of different, um, he could have had a plethora of outfits set out besides that devilish one. And obviously, it wasn't blatantly the devil, but like if you watch the performance, I mean, come on now. Uh, what else? Lil Yadi came out and there's a lot to say, there's a lot to say about little Yaddy.

It's not a little Yaddy segment, but let me just say, the way that Little Yaddy has just poured a whole 180 on his music creation process going from oh i want to be taken serious as a rapper to showing up to hot 97 rapping over boom bad beats just to try to prove he can rap to putting out his latest album that was completely alternative music and then coming out not only doing that but then coming out after that and then saying oh i just want y'all to forget about my rap albums because this is what I'm on now. Like, bro, make up your mind. Either you want us to respect you as a rapper or not.

And obviously, I just feel like the public backlash, including me. You know, I don't think Lil Yadhi when it comes to rapping is like proficient at all. Like, I think it's very, very below average. But besides putting that to the side, I think the criticism got to him in a way that made him want to put out this alternative album. And I'm happy for him that is selling well because, As a business mind, I think Lil Yaddy is probably one of the better business minds amongst his peers. But as far as music making go and music creation, I think he's probably one of the worst artists I've ever heard. So yeah.

So as far as him like giving up rapping, it makes sense. The public backlash probably got to him. But for the most part, I mean, you know, if this alternative wave is going to be the thing that pulls them until next generation, then why not try to ride that wave? So yeah. Then we had Trippy Red come out, Roddy Rich, come out. I'm surprised he wasn't a headliner. Oh, okay. So he was Trippy Red's special guest. Okay, that makes sense. DDG popped out, the fellow YouTuber himself, which I don't even know if he likes to be called a YouTuber anymore. I don't really see the slight in being called a YouTuber. I remember way back in the day when being called a YouTuber meant you was like introverted and just weird. but nowadays,

YouTubers make way more money than hip hop artists. Obviously not all of them, but the top 1% of YouTubers make way more money than the top 1% of hip hop artists. And you can look that up. You can look that up if you want to,

but let's just say Mr. Beas and all those other type of creators on YouTube is making way more money than the top 1% of hip hop rappers. Actually, let me change that, because that's definitely, that's not right. The whole field of YouTube, are making more money than the whole field of hip-hop artists.

But the top 1% of hip-hop is making more money than most of the YouTubers combined, if that makes sense. But the top 1% of YouTube makes the most money overall. So if you have a higher chance, basically what I'm trying to say, you have a higher percentage of making a lot of money off of being a YouTuber to be in a rapper. So hopefully that makes sense. Let me see. Roddy Rich Okay, yeah, okay, this is where I wanted to get into So Ice Spice, you know I wanted to talk about Ice Spice

I ain't a lot, ice spice is, you know, as far as as being one of the best rappers we've ever seen, like, I ain't going to lie to you, she's up there. Like, I don't know what Nicky Minaj did, but once Nicky Minaj came on the scene, you know, she really just elevated the bar to such a standard that, I mean, the next competitor that we even thought about

bringing up was somebody that had to look, as if not the same close to her level of of what's the word let's just say beauty let's just say that and of course that was carty B you know because Cardi B and her in all her glory is definitely up there with Nicky Minaj as far as visually but obviously obviously I'm not just saying that Nicky Minogue came on the scene everybody just forgot about women and the ability to rap because that's not true but you know I feel like with women artist looks or is not um it's not unfair for them to use it in a way that gets them to the top you know what i mean because usually when it comes to women uh because it's women empowerment

month by the way if you didn't know look it up for yourself you know what i'm saying um they they get the short what's it's called the short hand or the short stick i don't even know what it's called the short side of the stick i don't think that's it i get what i'm saying basically when women, and it comes to the, when it comes to the full pie, women get like the smaller portion of it. And men get the most, well, they get the other, they get the rest of the portion. But, you know, women usually get this slight portion because, you know, it's just how it is. You know what I mean? It's not right by any stretch of their imagination, but I would be completely ignorant to not point out the fact that women artists aren't treated with the same respect as male artists.

And that's not me caping at all. That's just a fact. You know what I mean? And yeah. So, you know, with them using the looks to get to the top, and obviously they're talented. I mean, they're not just straight out trash. Ice Spice has put out some pretty solid singles.

I mean, Princess Diana, to this day, I mean, I'm not trying to sound like Deonté Wilder, but to this day is a hit. Like, that track is fire. Like, listen to Princess Diana by Ice Spice. You see how I didn't mention Munch or I didn't mention, was that the song, Like or whatever, I mentioned one of her,

I think it's like a B-side cut off her album, but Princess Diana is a straight, it's straight fire. So yeah. So her coming out alongside, well, after, was it before after? I think it was before Central C, because Central C coming out

was even important because it was his U.S. Festival debut. So for Central C is very interesting because I've covered him so many times. Simply for the fact that he's truly independent. You go to Central C's profile on any DSP, and then you go under his latest music, his latest album,

and guess what you're going to see? You're going to see trademark by Central C. No Atlantic, no Universal Music Group, no, what's another one, Empire, like none of that. It's just straight Central C. Like, he's literally a completely independent artist putting up the numbers that he's putting up.

And I think the bidding war for Central C has been going on for quite some time now. And it's very interesting to see, I'm not trying to, it's not a pun, but, you know, anyways, it's very interesting to see that he hasn't chosen a major label yet. Because obviously, I think it could benefit him because the leverage that he can bring to the table, personally, I feel like will help him bypass that first deal that all artists are just straight up just bamboozled on it. Like, you know, just

you're not popping. So let's take all your royalties and put you in a 360 deal. Like, I think Central C can bypass and skip that part of his first artist's major label deal simply because he's made his own table and he's literally probably the most let me see, how do I word this?

Probably the most popular independent artists in the world right now. And I know what people are saying. What about Bad Bunny? What about Taylor Swift, Drake? Well, first off, I mean, if you're saying that, then you don't know what I'm saying. So basically, a lot of your favorite artists are major labels being pushed on playlist, radio play, all that's different type of article looks, interviews with, like,

interviews with hot, not hot 97. But basically, like Vogue, those type of covers, like those are like major label connections, you know? And we are an independent artist. Usually, nine times out of ten, when you try to get certain connections, the major labels are going to make sure you don't get that look from that major brand before their artist does. So if a major label has an artist and you're independent trying to get that same look from like a major news. coverage, then they're going to not block you, but they're going to be like, hey, you should probably feature our artist because, you know, we've helped you out here, we've helped you out there, you know, we got this relationship.

I don't know if my whole entire audience watches sports, but it's kind of like what Lamar Jackson is going through right now. I know, completely left turn. It's definitely not hip-hop, but this is the only correlation I can draw. Lamar Jackson is a is a free agent but he's trying to sign to another team

but basically because he doesn't have an agent the whole process of getting a bigger basically he's trying to get a bigger deal and because he doesn't have a certified agent I think his agent is his mom or whatever which is nothing wrong with that but because he's not going through that system of getting a high profile or highly decorated agent

the process is a little bit harder for him to get what he needs. And that's the same thing that Central Sea is going to face throughout his independent journey. Like going up against major label artists, like there's a reason why Central C isn't on some of these magazine covers or some of these awards shows. It's because the major label, or I'm not going to, let's just say allegedly, there's a thing called Paola. and a lot of major label corporations pay out a certain amount for the artists to get played on radios, to get spotlight on different playlists. Like, there's a whole game going on.

So that's why I say Central C is the biggest independent artist because he has bypassed that, for the most part, to becoming a prominent figure in the hip-hop space. Hopefully I said that right. I don't know if I confused y'all, but if I did, you know what I mean? I apologize. So anyways, that's basically what was it for? rolling loud.

That was the whole highlight of day one, two, and three, getting into some other key moments. Of course, we had the one and only jacquise coming out, aka Travis Scott. And Rolling Loud did the funny thing by cutting his set short.

Literally, I think Travis Scott said, yeah, he said, quote, I wish I could do more, but they're making me go at the end of his rolling glows set. Like, yes, we're going to cut your set short because we know what you're accustomed to doing with the large crowd. We're not having that at all.

So yeah, they rolling out cut his set short and deservedly. So if you never heard my take on Travis Scott, I would highly recommend you go to any Travis Scott coverage that I've recently done on my podcast and just like listen to my take on that because I'm not going to say I'm harsh. I'm pretty, I feel like I'm pretty on point with the way I critique Travis Scott because I mean, the two things I always point out is in Arkansas, I think in 2017, 2018, I forget, it was like he was arrested for quote unquote inciting a riot, which is factual. You can look it up in Arkansas. And that was like, that was like right before he dropped butterfly effect. And then four years. And obviously, you know, I'm not, I'm not trying to, I'm not trying to just throw out random facts. So that's why I'm giving like stuff you can look up. And then three, four years later, well, whenever. Asteroor happened, which was like four years later, a bunch of people end up dying in a concert. And throughout that performance, one of the quotes that Travis Scott said was to let them,

he does his at a lot of his shows, but he's like, let them rush to, what's it called, the pit, let them rush the pit, you know what I mean? And, I mean, he's always champion that type of behavior. One of his notorious lyrics off of his, I forget what track it is, but he basically said, it ain't no mosh pit if ain't no injuries so he's been promoting and condoning and championing this type of behavior and ultimately the casualties at astro world was a was a result of that and i would never ever back down from that point because i feel like that's just um i feel like it's just rooted in fact it's not like i'm just saying i hate travis scott and this is why like literally pointing out stuff

you can look out and uh travis scott has had a history of this stuff and it just came to a literally in AstroWorld. So yeah, man. Roland Loud cut his, almost said the other word. They cut his set short, deservedly so. And another thing,

again, I'm more of a lighthearted note. Antonio Brown was playing football on stage. Yes, you heard me correctly. Antonio Brown, the infamous football player from the NFL. Well, not anymore, but you get what I'm saying. He made a one-handed catch while performing on stage at Rolling Loud.

So, yeah, you do with the information, which you will. So anyways, Don Tolliver also brought out Justin Bieber. I already said that. What else? I'm just putting out some key moments. Nicky Minaj, oh, I haven't talked about this yet. Okay, so Nikki Minaj dissed Megan the Stallion. Now, if you don't know, Nicky Minaj put out a track not too long ago called Red Ruby

the Understleeve or whatever. Basically, you know, she was gang banging. You know what I mean? She's basically making a pun off of being of blood. You know what I mean, red ruby on the sleeve is basically, you know. I mean, she was talking about her husband. You know, she only like, she only wiped them up. I mean, basically, I guess that's, that is fitting for, for Nikke Minaj because she is the boss.

Just like Drake said on back to back, shout out to all my boss. You know what? Wife and, uh, wife and expeditives. Man, there's so many cussars in that in that quote. Anyways. Nick Minaj basically is the boss in whatever relationship she's in. So the queen, of course, came out on red ruby the sleeve and said, I don't ex parte with horses since Christopher Reeves. And if you don't know, Christopher Reeves used to play Superman.

And that's not why she said to bar. I just felt like throwing that random fact out there. The reason that Christopher Reeves was quoted after that was because I think he was paralyzed from the waist down or something like that. after riding a horse and the horse like fell back on top of him. Yeah, I know, some pretty dark stuff. But anyways, basically, she only said that quote to shout out or to diss Megan the Steyan because she literally stopped the whole performance just to, what if I have this? Hold up.

I think I have the video. As you can see, this is from hip-hop D-X. Look at Nikki Minaj. I mean, even like, I'm not even going to say like she's old, but even at her age, She's just like one of the most beautiful women on a planet. I ain't even going to lie to you. But anyways, let's keep going. We got to stay focused.

Come on, guys. Like, y'all tripping. Anyways, let's get back into the clip. So as you heard, my bad, that may have been kind of loud. As you heard, Nikki Minot said she doesn't mess with horses since Christopher Reeves. But she made emphasis. She put emphasis, might I add, or might I correct myself, on she doesn't mess with horses. And there's a prominent artist.

that goes by the stallion. And all I got to say is, Megan is at the front of that. So, yeah, Nick Minaj and and Megan and Stallion for some reason are beefing. I think it's maybe because she collabed with Cardi B. I don't know. There's some weird thing going on in the industry

where people are saying, like, Nikki Minaj is beefing with artists who work with Cardi B. I don't know. I guess it's like some Bloods and Crypt type thing. Like, you either with Nicky or you're with Cardi. I don't know why it's like that, but, hey, you already know Nikki and Cardi beefing. So I guess Megan the Stallion

chose her side. I guess you better stay there because Nikki Minaj is not taking that lightly. So anyways, what else? Loosey Verk came out. I talked about that. Moving his hips and stuff. Let me see, rolling loud. Okay, the LAX venue. I'm trying to see if there's anything I missed. I think I covered everything.

That was the biggest thing. I wanted to get in to a lot of different things about the show just to give you kind of an introspective. Is that the word? I think so. just listing out all the key events in one segment so you don't have to like go into a bunch of different places that's basically the whole thing about notorious mass effect just trying to take all this information and give it back to you in a concise fashion you know what i'm saying so uh yeah that's basically oh Travis Scott's comeback on rolling loud was reportedly not streamed that's interesting

yeah venues aren't really messing with Travis Scott and uh all i can see say is man i don't feel bad for him because he brought that upon himself so anyways uh click my link in my bio let me know on one of my social medias what do you think of rolling loud in uh california twenty twenty three and who do you think if you didn't attend and was just watching online or even if you did attend who do you think had the best set throughout the whole festival