Analytic Dreamz: Notorious Mass Effect - "RUSS - BREAK"

Episode Date: August 16, 2024

Linktree: https://linktr.ee/AnalyticLaRussell and Russ: A Pivotal PartnershipIn this segment, we delve into the formative partnership between LaRussell and Russ. We explore how Russ's early belief in LaRussell's talent led to a pivotal record deal that significantly shaped the trajectory of LaRussell's independent music career. We break down the financial terms of the deal, highlighting how it provided LaRussell with the necessary capital to expand his catalog while maintaining artistic autonomy. We examine the impact of this partnership on LaRussell's career growth and his perspective on the music industry. Additionally, we explore Russ's role as a supportive figure and the lasting influence of their collaboration. This segment offers a detailed look at a crucial chapter in LaRussell's career and the dynamics of a mutually beneficial partnership.Privacy & Opt-Out: https://redcircle.com/privacy

Even on off days, got to be on. Head off to the family to take care of my mom. Welcome to being the man, I guess. Always knew this was the plan, I guess. Covered in stress trying to juggle this life, paying the bills, but I'm paying the price. welcome to being the man i guess always knew this was the plan i guess yeah work work work work i feel like i'm re-re but it's not easy family needs me try to relax but that ain't the last

embarrassed about sitting too long on my and ladies and gentlemen that's what we're going to stop because it's a PG podcast. But you know who's not PG? Now listen. That's cool. Mother fucking bars, nigga. You know nothing about that. Hold up.

Let Fonx tell you, Netflix tell you one more time. Yeah, listen. That's cool. Motherfucking Bards, nigga. You know nothing about that. So ladies and gentlemen,

I just read off the lyrics from Russ's new song titled Break. And best believe me, this track is phenomenal. because of course as far as a radio hit or something that's going to be syndicated on every radio worldwide it's not that type of record it's basically a lyrical masterclass on the nine to five everyday worker i mean if you can't relate to this track and i mean the general public then i don't know what you can relate to because he really breaks down the whole duality of wanting to

take a break but then knowing you got to work to pay the bills and take care of your family it's a very uh unique type of song simply for the fact that most rappers nowadays rap about drugs money and girls so the break well the track title break is is very pivotal in showcasing what actually happens when a rapper cares about their craft and put something together for the the life experiences and for the life experiences of others so anyways that's enough about rest now i'm just joking so about russ in this track y'all probably don't know but rest is not the mainstream type of artist when it comes to being syndicated at all the radios being on different magazines things of that nature and you're probably wondering why well back in

22, Russ, along with Bugis, launched, I think it's diamond. I think he pronounces the diamond, which is an artist-friendly label aim at providing resources akin to major labels, but without the typical binding contracts, of course. So whenever you have somebody like Russ completely going against the system, he's not going get the looks that somebody else under an Atlantic, somebody under UMG, Warner, even though Atlantic's under Warner, but you get what I'm saying. Sony, anybody under a major label will get certain looks that independent artists would never get and will never get unless they sign. So having somebody like Russ independently going about the route of putting out music and being

successful suggesting that he's been earning over 100,000 a month from his music streams through like a tune core and of course that was when he was uh well not first starting out but that's when he was first starting to generate significant income from his music so with that of course everybody's going to say how he did have a Columbia records partnership which technically he did for his album there's really a wolf which if you think about that's why everybody's like oh what's your favorite Russ album there's really a wolf i mean it's probably only not only but it's probably the album that was pushed and exposed the most as far as a major label uh being behind it and a major machine being behind it so with that distribution deal it was unique and didn't touch his previous

work or his work that came after so it was only for there is really a wolf and there might have been a distribution deal with columbia for other projects but i'm pretty sure that was the only one anyways Independent is something that Russ has been speaking about, very vocal about one of the more intricate minds when it comes to the hip hop industry for the simple fact that he's actually walking the talk. You know, a lot of independent artists talk about certain deals and how major labels are screwing you over, but it's easier to receive that message from somebody who's actually successful along with being an independent, along with going against the label and the type of looks that he's not getting because he's going against the whole entire system.

And when Russ first started, you know, his mannerisms and attitude to put it, to put it simply is, uh, I don't know, man, it was simply abrasive. Let's just put it like that. And so that's why a lot of people looked at him as like a egotistical, arrogant, um, very, uh, uh, self-endosed in a lot of confidence, but they labeled it as just narcissism. You know, that's like the biggest word nowadays. So when Russ talked about making the beat, rapping over the beat, putting it out through tune core, doing it all himself, not all, but you get what I'm saying? Like majority of it, he did it himself.

A lot of people was upset because they were saying everybody goes through it. Why is this man acting so aggressive? because nobody really put him on like that. So anyways, that's one of the biggest things about Russ that you need to know is that Russ is really an independent powerhouse as far as putting out music and impacted the masses. And one of the first people, one of the first rappers in a long time to perform in Egypt. And that's a significant accomplishment itself because the likes of a Travis Scott tried to perform there.

Kanye, I believe, tried to perform there. And the only person that was allowed to perform there was Russ. Because, of course, if you're a brand risk, if you, you know, out here, you. You know, y'all already know how I feel about Travis Scott. But as far as Kanye, if you're not really going, if you're not constructing your performance along with the guidelines that they set for you to perform in the pyramids of, I think it was Giza. It may not be, I don't know, geography is not my strong suit. But it was definitely in Egypt. So when Russ went there and performed for one of the first times, I think he may have been the first rapper ever to perform in Egypt as a rap.

rapper. So, you know, a very significant accomplishment really just highlights how Russ is just one of the more iconic figures in the hip hop industry. And obviously, he's not going to get his just dude because he's rapping about stuff that actually has, um, content and actually has some type of substance. So a lot of people are just going to listen to it and be like, you know what? This is corny. This whack. Let me go listen to somebody talk about how they're going to kill. They home me the next day. Like, you know what I mean? Like, that's why Russ, really doesn't get the label of a real hip hop head as far as like in the industry because who really is going to a party and be like oh throw that rest on like you know a lot of people be uh hating on the overall

image uh image of russ so anyways that's not really why i wanted to focus on something else that was that there was this rapper called uh le russell that receives his record deal through russ just independently and here um le russle talking about it right here that was the first deal I was like, I this one makes sense because I was it was for one album 200,000 100,000 up front

and he was like, I told him I was like, I can only do this deal if I could do everything independent up until I'm ready to release the album and he was like, I'm down with that. So I end up driving fucking 30 plus album. That's all me completely and you feel me? That was the best

situation. So basically that's La Russell talking about how Russ gave him a deal to independently put out his music and also retain full control over his music. And you're probably wondering, well, where's the benefit in that? So usually through distribution, there's certain splits negotiated on the side as far as royalties and things of that nature. But as far as the creative control and being able to produce the album independently, there's points that he's allowed to have more than, more so than if he would have signed to a major label who would have took more points on the album if that makes sense so um that's more nerdy industry talk

but i want to spend too much time on russ it's just he's one of my favorite rappers ever in hip hop i know y'all hear me talk about drake a lot but when it comes to substance and how to evolve it's like a man it's a very different list i have as far as favorite rappers and uh russ is definitely towards the top of that and i mean other than russ it may be unpopular take but will is also somebody who i think just as a rapper and as an overall entertainer is one of the more pivotal icons that we have in the industry but it's just seeing people evolve and i know everybody's going to just think about the slap like that's the only thing that will's done in his life but once you really get into will story um you realize that he's one of the greatest

achievers in the entertainment history uh entertainment uh history you know so So speaking on that, they both have a book. Will Smith has a book titled Will, pretty on the nose. And then Russ also has a book. I think I have it up here. Yeah, it's right here. So it was you all along. If you look that up, it's a book by Russ.

Very, very substance-heavy book as far as like the amount of things you can garner from it as far as applying it to real life. And then to bring it full of stuff. circle. Russ's track break is out now all DSPs basically talking about the whole nine to five life and how sometimes you think you need a break and then you realize what working does for you, your family and your financial freedom and flexibility and you realize that it all pays out in the long run if that makes sense.

But as far as the track, it definitely breaks it down in a more intricate fashion. But with that being said, that's enough Russ Glaive. That's enough of my Russ Glaze session pause. But yeah, so click my link to you in my bio. Let me know one of my social media. What do you think about Russ and his overall status in the hip hop industry? And why do you think Russ doesn't get more shine when it comes to the overall legacy of our modern day hip hop rappers?