Analytic Dreamz: Notorious Mass Effect - "SANJU RATHOD & ISHA MALVIYA - SHAKY"

Episode Date: June 25, 2025

Linktree: ⁠https://linktr.ee/Analytic⁠Become A Patron Of The Notorious Mass Effect Podcast For Additional Bonus Audio And Visual Content For All Things Nme! Join Our Patreon Here: ⁠https://ow.ly.../oPsc50VBOuH⁠ In this Notorious Mass Effect segment, Analytic Dreamz dives into Sanju Rathod’s 2025 Marathi hit “Shaky,” featuring Isha Malviya. With 120M+ YouTube views and 1.5M Spotify streams, this folk-Afrobeats fusion redefined Marathi pop. Analytic Dreamz explores its viral dance challenge, dominating Instagram Reels and YouTube Shorts, and Isha’s buzzworthy 40-kg lehenga performance. From digital-first strategy to cross-genre appeal, learn how Rathod’s artistry and G-Spark’s production made “Shaky” a global Marathi anthem, captivating urban youth and influencers alike. Privacy & Opt-Out: https://redcircle.com/privacy

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Starting point is 00:00:03 Now of course when we're hopping from different genres and covering the artists that impact the masses, we have to get into Marati folk. As with this specific hit that we're about to get into this titled Shaky, it is Sanju Rathod's one of his multiple hits as far as in his discography as he's definitely known for Gula by Sadie, Khali, Bindi and Navarri, Navari, hopefully I said that right. Anyways, those are some of his greatest hits in general. Now, for people who've never heard of Sanju Rathod, just know that when it comes to him and his prominent Marathi pop presence, that's basically what he's known for, but also he blends a lot of traditional Marathi folk with modern Bollywood beats. And of course, throughout this, throughout the history of the podcast, I've been getting into a lot more Bollywood covers, especially when it comes to trying to get into different genres that impact the masses.
Starting point is 00:01:15 Because of course, we all are using the same, or we all have the same 24 hours. So I love to see, especially on the charts, that's more of a capsule to showcase what is the hottest in the music landscape. I love to see artists like Asandu coming out of the Bollywood scene being able to have one of the most impactful tracks in the world currently. And more specifically, when it comes to his placement, he has the second most played music video in the world with Shaky, the video that I'm currently playing now. Analytic Dreams video on Spotify to see the video along with the audio. So safe to say that that's a video. a humongous accomplishment, especially with Lady Gaga and Bruton Mars, die with a smile being the most played music video in the world.
Starting point is 00:02:07 It shows you the duality of just earth in general and how people gravitate to different forms of entertainment in the same industry that is music. So I just love how I get to dive into these different genres and basically let you know that these tracks exist because of course, now you kind of realize, well, if you have haven't already. You kind of realize how big the universe is because this video has 151 million views in under two months. Now of course, die with a smile that has one billion views in under 10 months. But some would say that this video, especially if it keeps its trajectory as far as continuing the momentum, it could get to that billion mark at some point. So you're probably wondering,
Starting point is 00:02:56 what is shaky as far as the track that's taking Bollywood by Storm right now? Well, this track was released April 27th, no, April 22nd, 2025. And with that, it's his first release as a single, I believe, was that his album. Okay, now he's been putting out other singles. This is his one, two, three, four. This is his fifth single and 2025. And safe to say, this is the one, as he has. not put out an album in 2025 but he did put out an album last year so you never know what the timeline
Starting point is 00:03:35 looks like as far as his next album because of course seems like there's a noticeable gap in different and and his album releases so with that being said i don't know when we're going to get an album i would think because of this track being so popular at some point they may start a rollout for a new album but they're probably not in the rush because they're working this record anyways so as far as the song shaky just know that when it comes to the director of the music video is Hamashiy Hamasu Dar and then the style as Marathi folk in Afrobees fusion like I always say as far as covering artists and genres that impact the masses you start to realize certain crossovers that happen for the simple fact that you could be
Starting point is 00:04:22 making music on one part of the planet but now because of the internet you've influence somebody on the whole other side of the planet and guess what now they're making their type of cultural music that's infused with the music they was inspired off of via the internet so this is very interesting as far as the marati folk in afrabees fusion which is this song shaky uh is what encapsvates this song shaky and then of course the hook became a trending dance challenge on ticot because of course when it comes to instagram reels when it comes to youtube shorts I will always say that TikTok is the main influencer when it comes to the masses authentically messing with your music as far as streaming it and playing it more than
Starting point is 00:05:06 they would have if it wasn't on TikTok. So, without being said, the whole marketing strategy is seemingly going well right now and not seemingly. It is going well. Having the second most played music video on the world is no easy feat. And of course, when it comes to YouTube views already went over that. when it comes to his Spotify presence, he has 7.3 million monthly listeners. And then, of course, he's one of the more famous artists in Bollywood, as those other artists
Starting point is 00:05:38 that I've covered before, La Perea. I've covered him, Paso Bem Soto, that's Latin, so that's not technically Bollywood. There was another one I covered. I don't know if it's still. Oh, yeah, Aj Kierat. I remember covering that. And so those are just a couple names that I've covered. If you type any of those names in, just put analytic dreams with a Z.
Starting point is 00:06:00 You'd be able to hear more of my Bollywood coverage, especially when it comes to showcasing how these specific artists, whether it's Aj Kirt, whether it's La Perie, or whether it's Sanju Rathode, these Baluer artists are now putting up numbers that are, comparable to any of the top artists in the game. So that's a huge achievement, huge benchmark, especially for Marathi pop. Blending Afrobees in the midst of a banker like this should showcase that maybe, just maybe other genres to start paying attention to all type of genres, because maybe if you incorporate some of the things from different genres into your own music,
Starting point is 00:06:46 that may be the missing piece from you blowing up with your own music. So anyways. with that being said click my link to share in my bio let me know one of my social medias what do you think about sanjou rithode and his viral and super successful track shaky and also will you be checking out their music video that is currently the second most played music video in the world

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